Jack Daniel’s Sinatra Select

From Shanken:

Brown-Forman is launching an ultra-premium Frank Sinatra-inspired extension to Jack Daniel’s Tennessee whiskey. The Associated Press reports that Jack Daniel’s Sinatra Select will launch first in Las Vegas’ McCarran International Airport in December, followed by a rollout to global airports as well as high-end retail stores in the U.S. and the Jack Daniel’s Distillery in Lynchburg, Tennessee in 2013. It will be priced at $150 a 1-liter bottle. The 90-proof whiskey is made from specially designed “Sinatra barrels” hand-selected by master distiller Jeff Arnett that feature grooves to allow more contact between the liquid and the barrel, creating a whiskey darker in color than the classic Jack Daniel’s with oak and spice notes and a vanilla finish. It’s packaged in a gift box that also features a book detailing the relationship between Sinatra and Jack Daniel’s.