Johnnie Walker Blue Label Ghost And Rare Blended Scotch Whiskey Special Blend 43.8%-ABV, 700ml bottles.
About Johnnie Walker:
Johnnie Walker is the world's best-selling brand of blended Scotch whisky, owned by Diageo. Established in 1820 by John Walker in Kilmarnock, Scotland, the brand is renowned for its consistent quality, iconic square bottle, and "Striding Man" logo.
History & Origins
- The Founder: John Walker, a farmer's son, started selling blended whisky in his grocery shop because single malts varied too much in quality.
- The Family Business: John’s son, Alexander, took over in 1857 and developed the iconic slanted label and square bottle, designed to reduce breakages during shipping.
- Growth: In 1934, John Walker & Sons was granted a Royal Warrant to supply whisky to the British Royal Family, a distinction it still holds.
- The "Keep Walking" Campaign: The "Keep Walking" tagline, launched in 2000, embodies the brand’s focus on progress and optimism.
Key Products & Color Coding
Johnnie Walker is known for its color-coded range, aimed at different price points and tastes:
- Red Label: A bold, non-age-stated blended Scotch designed for mixing, and the world's best-selling Scotch.
- Black Label: A 12-year-old blend known as an "everyday icon," with a smooth, complex profile.
- Double Black: A more intense, smoky version of Black Label, aged in heavily charred casks.
- Green Label: A blended malt (containing only malt whiskies, no grain) aged for at least 15 years.
- Gold Label Reserve: A luxurious blend often used for celebrations, known for its sweet, honeyed notes.
- 18 Year Old (formerly Platinum Label): A premium blend focusing on a sweeter, elegant style.
- Blue Label: The top-tier, rare blend that is highly acclaimed for its extreme smoothness, typically featuring 1 in 10,000 casks.
Key Facts
- Master Blender: Dr. Emma Walker became the first female Master Blender in the brand's 200-year history in 2021.
- Four Corners Distilleries: The brand draws its flavour from four main "Four Corners" distilleries across Scotland: Cardhu, Clynelish, Glenkinchie, and Caol Ila.
- Sustainability: By 2024, the brand began trialing a 700ml paper-based bottle, 60% lighter than traditional glass.
- Visitor Experience: The flagship "Johnnie Walker Princes Street" experience opened in Edinburgh in 2021.






















