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Showing posts with label Jameson. Show all posts
Showing posts with label Jameson. Show all posts

15 May 2026

Jameson Master Selection 18 Year Irish Whiskey Blend

Jameson Master Selection 18 Year Irish Whiskey Blend

Jameson Master Selection 18 Year Irish Whiskey Blend
40%-AbV, 750ml bottles.
About Jameson:

We’ve been proudly making our whiskey the Jameson way since 1780. As you can imagine, producing a premium Irish whiskey that has been enjoyed for over two centuries takes a lot. But don’t worry, we’ve distilled over 200 years of courage, craft and a collective appreciation for taste, into one short account. So here’s the secret behind our signature smoothness – our process and our people.

OUR PROCESS

Good things come in threes

Forget lucky number seven, our smoothness comes from our signature triple distillation process. It’s the method that Jameson Irish Whiskey built its reputation on and the legacy that our Head Distiller Kevin O’Gorman upholds to this day.

Inquisitive minds might be reading this wondering if quadruple distillation would be a step better. No, three is our magic number and we’re sticking with it.

INGREDIENTS

Locally Grown

Jameson Irish Whiskey is made by blending rich pot still whiskey made from both malted and unmalted barley, with the finest grain whiskey, both distilled 3 times for smoothness.
And while our barley is all grown locally in Ireland, our water comes from the Dungourney river, which flows right through our distillery. Which is fitting, because the word whiskey derives from the Irish “uisce beatha”, meaning ‘water of life’. Now, while our barley comes from up the road and our water comes from outside the window, maize is a sun-loving crop.

Ireland’s famous climate is anything but tropical, so that’s why we use a farmer in the South of France to provide us with all our non-genetically modified maize.

OUR COOPERS

Oak Aged

While Jameson is Irish through and through, our Head Cooper Ger Buckley turns to our friends in the United States and Spain to provide our casks.

Their previous life ageing bourbon and fortified wine, leaves them seasoned and ready to pass some of their toasted wood, vanilla and sweet sherry personality along to our whiskey.
So what allows Irish Whiskey to call itself Irish Whiskey?

MATURATION

Time in Barrel

So what allows Irish Whiskey to call itself Irish Whiskey?

Well, a pretty stringent law that states that a spirit must spend a minimum of three years maturing on the island of Ireland to be lucky enough to be able to call itself Irish.

Although the length of time we allow for maturation isn’t the same for every cask, 2% of our whiskey is lost to evaporation every year. This is called the Angel’s Share and after more than 230 years, we reckon it’s their round.

PRODUCTION

Grain to glass

At Jameson, we are proud to run a single distillery, which means we have full control over the production process, from grain to glass.

When it comes time for blending, Head Blender Billy Leighton only uses whiskeys that were reared on the grounds of our distillery. As a result, we’re able to produce a wide variety of different whiskeys, without having to knock on any other distillery doors. Many celebrated brands blend whiskey from multiple distilleries, so we’re not suggesting our way is superior, it’s just the way we like to do it.

VISIT US

We’d love to show you more

Now that we’ve sufficiently whetted your appetite, we’d love to welcome you to either the Jameson Distillery Bow St. or the Jameson Distillery Midleton to show you more. Tickets, further information and everything you need to plan your trip, is available here: Visit us

19 September 2025

Jameson® Irish Whiskey Declares Itself the "Unofficial Whiskey for Football Fans" Ahead of the Pro Game in Dublin

Jameson® Irish Whiskey Declares Itself the "Unofficial Whiskey for Football Fans" Ahead of the Pro Game in Dublin

Jameson toasts to American Football with a new campaign, football flask, and fan activations in both Minneapolis and Dublin to celebrate the big game

NEW YORK, Sept. 18, 2025-- This month, Jameson Irish Whiskey is gearing up for the event we have all been waiting for, the first professional American football game on Irish soil, after rallying in 2023 and 2024 for pro football to touch down in Dublin. In anticipation of kickoff in Dublin on September 28, Jameson is declaring itself the "Unofficial Whiskey for Football Fans," and the lineup is stacked.

Jameson has always believed the real game happens with the fans, and to get fans hyped to touch down in Dublin, the brand is launching their new platform, the "Unofficial Whiskey for Football Fans," a rallying cry for everyone who makes football what it is: a spirited, unapologetic, fan-centric celebration. Jameson isn't just showing up on game day – it's stirring up a little Irish mischief, toasting the unexpected moments, and championing fans on their own turf.

The "Unofficial Whiskey for Football Fans" platform is brought to life in new content and experiences that reinforce how fans call the shots on game day. Conceptualized by Ogilvy, the campaign will live on Jameson owned channels and in paid media through November 2. 

To celebrate the first pro football game in Dublin in only a way that the world's No. 1 Irish Whiskey* can, Jameson is hosting domestic and international fan experiences through a series of immersive, culture-driven events leading up to and during the game:

  • Viewing Parties: On Sunday, September 28, Jameson will host festivities from Minneapolis, Minnesota to the iconic Bow Street in Dublin. In partnership with the Minnesota Vikings, one of the inaugural teams competing on Irish soil, Jameson will invite fans to share in the thrill of the game in Ireland. Fans 21+ who are interesting in joining in the U.S. can RSVP for the viewing party and sampling event in Minneapolis by visiting JamesonWhiskey.com, space permitting.
  • For those who find themselves in Dublin for the game, Jameson's Bow Street Distillery will be offering the first 100 people in American football gear on Saturday, September 27 and Sunday, September 28, an American football merch pack.
  • Complex Activations: Jameson is also drafting Complex to help cement the brand as the "unofficial" drink for game day, releasing the first-ever limited-edition, football-inspired capsule collection. In partnership with Complex, the Irish whiskey will deliver cocktails, themed bites, live entertainment, and exclusive merch at "tailgating" events in NYC for the game in Dublin on September 28 and in Los Angeles at a later date.
  • ESPN SportsCenter Live Commercial: Ahead of the game in Dublin, Jameson will be taking over ESPN studios as the first spirits brand to be promoted via a live commercial on Sportscenter, in honor of the Irish whiskey's hometown hosting the next international football game.

"Jameson has always stood shoulder to shoulder with the fans, and that's why we are excited to declare ourselves the 'Unofficial Whiskey for Football Fans' this season and to finally celebrate American football in Dublin," said Valeria Catterini, Senior Brand Director, Jameson at Pernod Ricard USA. "After two years, we can't wait for fans to experience Irish hospitality firsthand as we toast to the game that the fans helped make happen."

To solidify Jameson as the "Unofficial Whiskey for Football Fans" and get fans excited to touch down in Dublin, Jameson turned to the true totem of the game – a regulation-sized football that has the capacity to hold a 750mL bottle of Jameson Whiskey – into a limited-edition Jameson Football Flask. It's only fitting that the 'Unofficial Whiskey for Football Fans' has its own unofficial football.

Marrying craftsmanship with the spirit of the game, this keepsake in the shape and size of a regulation football is the perfect addition to your bar cart's starting lineup. After all, a football is more than a ball, it's the universal symbol of the sport. Whether you are reveling in your tailgate or mixing up a Jameson Ginger & Lime from your at-home bar, the Jameson Football Flask is sure to elevate game day experiences all season long.

The Jameson Football Flask will be available for purchase starting September 25 via ReserveBar.com. Fans can visit Jameson's Football Flask page now to be notified when the Football Flasks go on sale. The Jameson Football Flask and a bottle of Jameson Irish Whiskey will retail for $109.99 plus tax and shipping, where permitted within the continental U.S. Quantities are limited, so fans are encouraged to act fast!

Fans can also get the perfect game day pairing for their Football Flask on Uber Eats* for 15% off Jameson every Sunday in September and October. To learn more about Jameson Irish Whiskey, visit JamesonWhiskey.com and follow @jamesonus.

*SOURCE: 1. Nielsen Total U.S. x AOC + Liquor Open State + Conv during Latest 52 Wks - w/e 8/16/25

**Void where prohibited. Discounts available in some markets. 21+ to purchase. ID verified on delivery. See app for details.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2025 Imported by John Jameson Import Company, New York, NY

About Jameson Irish Whiskey

Jameson is the world's most awarded and bestselling Irish whiskey, ranked in the top 4 global whiskey brands and number 9 in spirits worldwide.

Leading the Irish whiskey category with a 67% market share and having experienced 30 years of consecutive growth up until 2019, Jameson reached unprecedented sales of 10.4 million cases in 2022.

Triple distilled, every bottle of Jameson is distilled and matured at the world renowned Midleton Distillery in County Cork, Ireland.

www.jamesonwhiskey.com

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

22 May 2025

Jameson Crested Triple Distilled Irish Whiskey


Jameson Crested Triple Distilled Irish Whiskey
46%-ABV 700ml.

About Jameson:

We’ve been proudly making our whiskey the Jameson way since 1780. As you can imagine, producing a premium Irish whiskey that has been enjoyed for over two centuries takes a lot. But don’t worry, we’ve distilled over 200 years of courage, craft and a collective appreciation for taste, into one short account. So here’s the secret behind our signature smoothness – our process and our people.

OUR PROCESS

Good things come in threes

Forget lucky number seven, our smoothness comes from our signature triple distillation process. It’s the method that Jameson Irish Whiskey built its reputation on and the legacy that our Head Distiller Kevin O’Gorman upholds to this day.

Inquisitive minds might be reading this wondering if quadruple distillation would be a step better. No, three is our magic number and we’re sticking with it.

INGREDIENTS

Locally Grown

Jameson Irish Whiskey is made by blending rich pot still whiskey made from both malted and unmalted barley, with the finest grain whiskey, both distilled 3 times for smoothness.
And while our barley is all grown locally in Ireland, our water comes from the Dungourney river, which flows right through our distillery. Which is fitting, because the word whiskey derives from the Irish “uisce beatha”, meaning ‘water of life’. Now, while our barley comes from up the road and our water comes from outside the window, maize is a sun-loving crop.

Ireland’s famous climate is anything but tropical, so that’s why we use a farmer in the South of France to provide us with all our non-genetically modified maize.

OUR COOPERS

Oak Aged

While Jameson is Irish through and through, our Head Cooper Ger Buckley turns to our friends in the United States and Spain to provide our casks.

Their previous life ageing bourbon and fortified wine, leaves them seasoned and ready to pass some of their toasted wood, vanilla and sweet sherry personality along to our whiskey.
So what allows Irish Whiskey to call itself Irish Whiskey?

MATURATION

Time in Barrel

So what allows Irish Whiskey to call itself Irish Whiskey?

Well, a pretty stringent law that states that a spirit must spend a minimum of three years maturing on the island of Ireland to be lucky enough to be able to call itself Irish.

Although the length of time we allow for maturation isn’t the same for every cask, 2% of our whiskey is lost to evaporation every year. This is called the Angel’s Share and after more than 230 years, we reckon it’s their round.

PRODUCTION

Grain to glass

At Jameson, we are proud to run a single distillery, which means we have full control over the production process, from grain to glass.

When it comes time for blending, Head Blender Billy Leighton only uses whiskeys that were reared on the grounds of our distillery. As a result, we’re able to produce a wide variety of different whiskeys, without having to knock on any other distillery doors. Many celebrated brands blend whiskey from multiple distilleries, so we’re not suggesting our way is superior, it’s just the way we like to do it.

VISIT US

We’d love to show you more

Now that we’ve sufficiently whetted your appetite, we’d love to welcome you to either the Jameson Distillery Bow St. or the Jameson Distillery Midleton to show you more. Tickets, further information and everything you need to plan your trip, is available here: Visit us

28 February 2025

Jameson® Irish Whiskey Celebrates St. Patrick's Day All Season Long With the U.S. Launch of Jameson Triple Triple

Jameson Debuts New St. Patrick's Day Tradition to Unite Those Who Must be a Jameson

NEW YORK, Feb. 27, 2025  While the professional football season is behind us, it's time for Jameson's big game – St. Patrick's Day. But should St. Patrick's Day only be a day? The greatest day of the year to celebrate all things Irish deserves better. That's why Jameson is introducing St. Patrick's Day Season. Because you Must be a Jameson if you don't want to save all the fun for just one day.

Perfect for the entire St. Patrick's Season, the world's #1 Irish Whiskey* is debuting Jameson Triple Triple for the first time ever in the U.S. Triple distilled and triple cask matured, the new and permanent addition to the family is so smooth it can be enjoyed on the rocks or in a Jameson Triple Triple Mint Sour and should be a part of any St. Patrick's Season tradition.

"Jameson is rooted in bringing people together and there's no better time to grab your family and friends to enjoy a Jameson together than St. Patrick's Season," said Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey. "St. Patrick's Day is more than just a day to us. It really is a season full of celebrations and moments to be shared together. We thought there was no better time to debut the latest member of our family - Jameson Triple Triple - than during our favorite time of the year."

Made carefully by expert distillers and blenders at the historic Midleton Distillery, Jameson Triple Triple is a fresh take on the signature smoothness of Jameson Original that has been elevated through the additional maturation in sweet chestnut casks, along with Jameson's signature ex-Bourbon and Sherry casks, creating a bold new tasting experience. Featuring a unique whiskey experience with velvety smooth notes of toffee, cacao, toasted almonds, and a luxurious finish, Jameson Triple Triple is designed to be shared with your loved ones, especially for this St. Patrick's Day Season.

Jameson Triple Triple has an SRP of $29.99 for 750ml and is now available at select retailers nationwide. For fans of Jameson Original, don't forget to mix up a Jameson Ginger & Lime to celebrate St. Patrick's Day. To learn more, visit JamesonWhiskey.com and follow @jamesonus.

* Source: Nielsen L52W TOTAL US - XAOC + LIQ PLUS LATEST - VS 52 WKS YA - W/E 05/20/23.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2025 Imported by John Jameson Import Company, New York, NY.

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI), and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

10 February 2025

Jameson® Irish Whiskey Raises a Glass to Professional American Football Finally Touching Down in Dublin, Ireland

Jameson® Irish Whiskey Raises a Glass to Professional American Football Finally Touching Down in Dublin, Ireland


After two years rallying for Dublin to host a professional football game, Jameson Irish Whiskey and fans get their wish

NEW YORK, Feb. 7, 2025 - The football gods heard us! Professional American football is officially coming to Dublin, and Jameson Irish Whiskey is ready to celebrate.

As professional football continues to expand globally, the great city of Dublin, home of Jameson, has longed to be a destination to host a regular season game. So Jameson went to work and in 2023 launched Touchdown in Dublin, a call for fans to get loud and show why Dublin – a city that boasts the best spirits and fans – deserves to host the great game of American football.

Apparently, we weren't loud enough. 

In 2024, Jameson got even louder by enlisting football great Julian Edelman to march on a well-known football headquarters in New York City and make sure the powers that be heard us. The efforts paid off, as today it was announced that Pittsburgh will host the first regular season American football game in the great city of Dublin.

"Jameson has been unofficially calling for this moment for two years, and it is a testament to the passion and support of football fans across the world," said Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey. "Now, the fun part. We can't wait to celebrate with the fans that helped make this happen and are already working on how to go BIG for the game in Dublin."

For more information about Jameson's Touchdown in Dublin campaign, follow Jameson on Instagram at @JamesonUS.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2025 Imported by John Jameson Import Company, New York, NY

ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

05 December 2024

Jameson® Irish Whiskey Named Official Whiskey of Major League Soccer

Jameson® Irish Whiskey Named Official Whiskey of Major League Soccer

The iconic Jameson brand has entered a multi-year partnership with
Major League Soccer and six clubs across North America

NEW YORK, Dec. 5, 2024- Today, Major League Soccer (MLS) and Jameson announce a multi-year North American partnership to make the world's No. 1 Irish whiskey* the Official Whiskey of MLS and the MLS All-Star Gameday Hospitality.

The partnership marks a new chapter for the brand's ongoing "Must be a Jameson” campaign. As a brand committed to bringing people together through common bonds and shared passions, Jameson will leverage this new and exciting partnership to engage and connect with soccer fans across North America.

Jameson will be integrated into national broadcasts on MLS Season Pass and FOX, and featured throughout in-stadium promotions. Jameson and MLS will also collaborate to develop various digital and out-of-home marketing campaigns, including content series opportunities and buzzworthy on-site experiences.

Jameson will have a strong presence at the MLS All-Star Game in the coming years and will sponsor the MLS All-Star Gameday Hospitality presented by Jameson. Pernod Ricard North America will also have the opportunity to showcase its diverse and comprehensive portfolio as part of the MLS Cup champion's celebrations.

"This league sponsorship is a first-of-its-kind partnership for Pernod Ricard North America, and a tremendous opportunity for Jameson to continue connecting with the region's deep rooted and engaged sports culture," said Conor McQuaid, Chairman and CEO Pernod Ricard North America. "Soccer is skyrocketing in North America, and the MLS community has some of the most energetic fans. We can all relate to that feeling of a shared connection and camaraderie and can't think of a better partner to bring the warm and welcoming Jameson spirit to fans."

Pernod Ricard North America has also established partnerships to make Jameson the official whiskey of six MLS clubs including Chicago Fire FC, Houston Dynamo FC, LA Galaxy, New York City FC, Orlando City SC and San Diego FC. The multi-year partnerships will provide Jameson with in-stadium branding opportunities to host local community engagement initiatives, select player appearances, matchday activations, social media collaborations, custom content and more.

"During this significant period of growth for the sport of soccer, Major League Soccer is proud to partner with Pernod Ricard North America to showcase the Jameson brand," said Gary Stevenson, Deputy Commissioner of MLS and President of Soccer United Marketing.

The announcement between MLS and Pernod Ricard North America arrives during a period of unprecedented momentum behind the sport of soccer. MLS is amid its record-setting 29th season and the second season of MLS Season Pass on Apple TV. North America will be the epicenter of the sport over the next two years, with the 2025 Concacaf Gold Cup, 2025 FIFA Club World Cup, and the 2026 FIFA World Cup scheduled to take place across the U.S., Canada and Mexico.

For more information, visit MLSsoccer.com or JamesonWhiskey.com.

*SOURCE: 1. Nielsen Total U.S. xAOC + Liquor Open State + Conv during Latest 52 Wks - w/e 10/05/24;

About Major League Soccer
Headquartered in New York City, Major League Soccer -- celebrating its 29th season in 2024 -- features 30 clubs throughout the United States and Canada, including a new expansion team in San Diego that will debut in 2025. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at
tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

12 November 2024

Jameson® Irish Whiskey Raises a Glass to Its Iconic Jameson Black Barrel with Actor Aaron Taylor-Johnson

Jameson® Irish Whiskey Raises a Glass to Its Iconic Jameson Black Barrel with Actor Aaron Taylor-Johnson

The world's #1 Irish whiskey invites you to dial up the season's celebrations with expertly aged Jameson Black Barrel — and an air of mystery

NEW YORK, Nov. 12, 2024  -- An exceptional blend of expertly aged, select batch whiskeys for a rich smooth taste, pouring a glass of Jameson Black Barrel Irish whiskey is an experience to savor and share. And, to kick off the holiday season with the right sip, the brand is reminding Irish whiskey lovers that Jameson Black Barrel will elevate all end-of-year festivities. As part of the global Must be a Jameson campaign, the brand has tapped Golden Globe–winning actor Aaron Taylor-Johnson to spotlight the unique allure of Jameson Black Barrel.

Jameson Black Barrel blends the artistry of expert distillers and blenders at their single distillery in Midleton, Ireland. The potent combination of artistry and experience allows Taylor-Johnson to take viewers of the new hero spot on a unique journey, reminding them what makes Jameson Black Barrel so exceptional. There's only one issue, the distillery won't let him. What unfolds is a story that explains the beauty — and mystery — of this celebrated and award-winning Irish Whiskey.

"When I visited the home of Jameson in Cork, Ireland, I was inspired by the genuine meticulousness to craft and process, as well as an allegiance to the company ethos," Taylor-Johnson says. "From the Master Cooper to the Master Blender, I witnessed firsthand the collective passion to create and define the prestige of the Jameson Black Barrel product. The collaboration with Yorgos Lanthimos was exhilarating - working with such a visionary director to proudly uphold the legacy of a product I deeply admire."

Jameson is also teaming up with Complex as the official whiskey partner of ComplexCon, taking place November 16th and 17th in Las Vegas, Nevada. ComplexCon attendees can interact with Jameson Black Barrel onsite in a way that brings the liquor to life in front of the ultimate audience of tastemakers.

Any whiskey just won't do when it comes to taking consumers' holiday toasts to the next level. Search peaks for "Jameson" every December, proving how people want to ring in the holidays with the best of the best — and as the brand's largest holiday campaign investment to date, Black Barrel is the perfect way to double down on Jameson's commitment to provide a top-tier experience.

"We believe in the power of Jameson Black Barrel to inspire curiosity and connection with whiskey lovers around the world," explains Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey. "Amidst the holiday hustle and bustle, we want Jameson Black Barrel to serve as a reminder to celebrate your circle of friends and family, to welcome everyone as they are and to keep things light-hearted — the very essence of our Must be a Jameson campaign."

"We're excited to spotlight our beloved Jameson Black Barrel and its sleek new look as loved ones come together to embrace the warmth of the season," adds Nodjame Fouad, Chairman and CEO of Irish Distillers, the company that produces Jameson. "As we continue to welcome people into the Jameson family, this global campaign showcases the artistry that defines our brand and, along with our refreshed outer bottle, reinforces our commitment to elevate Jameson Black Barrel and solidify its position as a leader in the super-premium+ whiskey category. It is testament to the universal love for Jameson and a toast to the bonds that it fosters across cultures and continents."

With a suggested retail price of $37.99, Jameson Black Barrel is a gift for the holiday season that combines a medley of distillates, cask types and ages for a premium tasting experience. The combination of multiple distinct batches, from a variety of whiskey styles and barrel finishes, are expertly blended to deliver a premium taste experience.

To ensure you can savor the rich, sweet taste of Jameson Black Barrel, visit JamesonWhiskey.com to locate bottles near you. Learn more about the campaign by visiting the Jameson website or @Jameson_US.

The Greatest Story Almost Told was created in partnership with Ogilvy and will live across television, audio, social, OOH and streaming channels in the U.S. and globally.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2024 Imported by John Jameson Import Company, New York, NY

Watch the full short film HERE.
Watch the 30 second cut HERE
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Watch the 15 second cut HERE
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About Jameson Irish Whiskey 
Jameson is the world's most awarded and bestselling Irish whiskey, ranked in the top 4 global whiskey brands and number 9 in spirits worldwide.
Leading the Irish whiskey category with a 67% market share and having experienced 30 years of consecutive growth up until 2019, Jameson reached unprecedented sales of 10.4 million cases in 2022. 
Triple distilled, every bottle of Jameson is distilled and matured at the world renowned Midleton Distillery in County Cork, Ireland.
www.jamesonwhiskey.com

About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index.

The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código 1530, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

About Ogilvy UK
Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury's, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard.

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world's biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.

About Talent Republic - "Hero" Casting
Born in 2006, Talent Republic is an acclaimed, independent consultancy renowned for its excellence in forging partnerships between blue-chip brands and A-List talent globally. Its expertise spans film, tv, music, fashion, and sports, with award-winning results across the most memorable commercial work. As a trusted and valued partner, it collaborates proudly with the world's best advertising agencies and blue-chip brands, delivering talent solutions that always exceed creative, strategic, and financial expectations. Talent Republic excels in aligning all key stakeholders to deliver authentic, integrated campaigns; with recent partnerships including Snoop Dogg and Katy Perry for Just Eat Takeaway, Aubrey Plaza for Cointreau, Will Ferrell for Lunar.

1 SOURCE: Nielsen Scanning -L52W 10/5/24

2 SOURCE: Weber Shandwick Ahrefs research, 10/03/24: Ahrefs keyword analysis for 'Jameson'

SOURCE Pernod Ricard USA

20 February 2024

Leap Year STOLE Our Saturday St. Patrick's Day, but Jameson® Irish Whiskey Has a Plan: Introducing St. Patrick's Eve on March 16, hosted by Comedians Colin Jost and Michael Che


On the heels of Jameson Irish Whiskey's Must be a Jameson campaign, Jameson has created a new holiday, because a Jameson wouldn't let Leap Year get in the way of a good time.

NEW YORK, Feb. 20, 2024- The world has patiently waited since 2018 for St. Patrick's Day to again fall on a Saturday, but Leap Year almost ruined everything. Who wants to wait until 2029 to celebrate properly on a Saturday? Jameson Irish Whiskey doesn't, that's for sure, which is why they've created a very made-up (but very official) new holiday: Jameson St. Patrick's Eve on Saturday, March 16. For the next month, Jameson is helping revelers prepare for the occasion, from limited-edition St. Patrick's Eve jackets to smooth cocktails to a chance to join a Jameson-ified St. Patrick's Eve countdown live in Times Square.

St. Patrick's Eve brings the brand's Must be a Jameson campaign to life by creating a world that connects likeminded people who choose to see the green side of things. Nothing brings people together more than a good holiday and because every Eve celebration has top-notch hosts, Jameson has tapped comedians Colin Jost and Michael Che to help everyone ring in St. Patrick's Eve.

"Our Must be a Jameson campaign honors a community anchored by their shared lighthearted spirit, so when Leap Year skipped over a Saturday St. Patrick's Day, we did exactly what a Jameson would do: we created a completely new holiday so people can start celebrating St. Patrick's Day a little early," says Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey. "We teamed up with Colin Jost and Michael Che to help us seize this moment and encourage everyone to embrace St. Patrick's Eve, because they're a duo who appreciates a smooth Irish Whiskey, good company and a brand-new holiday – just like any Jameson would."

Jost and Che star in a series of hilarious content depicting just how frustrating it is to have Leap Year steal a Saturday St. Patrick's Day and ultimately agreeing that Jameson St. Patrick's Eve is the perfect (only?) solution.

"I don't believe in leap years," said Jost. "Which is why I'm several days late for every appointment. But for all you sheep who trust Big Calendar and think February 'sometimes' has an extra day, we've gotten you off the hook by inventing a new holiday, St. Patrick's Eve. And like I keep yelling at my family and therapist, 'This isn't just an excuse to party on Saturday as well as Sunday. It's a real holiday.'"

Michael Che is also on board, making this Jameson partnership the first joint brand deal for the close pair. "Colin is also probably a little relieved we're going to spend a Saturday night ringing in St. Patrick's Eve with Jameson, instead of reading the jokes I write for him."

To make St. Patrick's Eve as epic as possible, Jameson is taking over Times Square on Saturday, March 16. Starting today, fans can visit JamesonSPE.com to enter for a chance to score a spot on the guest list for Jameson St. Patrick's Eve celebration in New York City, co-hosted by Jost and Che, featuring a surprise DJ performance and a can't-miss, first-of-its-kind 'rock drop' – a Jameson version of the famous Times Square ball drop – at 8 p.m. ET (aka midnight in Ireland) to mark the occasion.

Jameson Irish Whiskey is one of the first brands to ever drop the Times Square Ball to celebrate a new holiday. To further spread the St. Patrick's Eve spirit from coast-to-coast, Jameson will also light up the exterior of Sphere in Las Vegas, known as the Exosphere in Jameson green; wrap the ferries and water taxis in the dyed-green Chicago River and have a complete digital takeover at L.A. Live - all marking the new holiday.

Anyone 21+ can tune into the rock drop live streamed on JamesonSPE.com and for those in NYC, Jameson will have a kick-off to St. Patrick's Eve in Times Square Plaza between 43rd and 44th Streets with a live DJ, giveaways and more from 6 p.m. to 10 p.m. ET.

Because a special holiday deserves an equally stylish look, Jameson is releasing limited-edition, vintage-inspired jackets at JamesonSPE.com. The design includes a hidden pocket inside the jacket to perfectly hold a Jameson hip flask that comes with the order, as well as luxe patches signature to the iconic Irish Whiskey brand. The Jameson St. Patrick's Eve jacket will retail for $150 plus tax with free shipping in the continental U.S., and 50-jacket drops will take place weekly starting on February 20 through March 12. All proceeds will benefit the Restaurant Workers' Community Fund (RWCF), a nonprofit dedicated to advocating for food and beverage service industry workers, continuing the brand's long-standing partnership with the organization to support its bartending community.

Once plans are made and outfits are set, fans can also try the new Jameson Orange Spritz ready-to-drink cocktail to raise a toast on St. Patrick's Eve, wherever they may be. Tapping into the insight that Orange is the top-preferred flavor for whiskey drinkers, the newest flavor in the Jameson ready-to-drink cocktail lineup is the first of the reformulation, featuring a higher ABV, now at 7%.

For more details about Jameson St. Patrick's Eve festivities or for St. Patrick's Eve cocktail ideas, visit JamesonSPE.com and follow @Jameson_US.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2020 Imported by John Jameson Import Company, New York, NY

ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

08 November 2023

Irresistibly Smooth? Daringly Effortless? Approachable With a Dash of … Boldness? You Must Be a Jameson

The World's #1 Irish Whiskey Invites You to Join the Family and Share What Connects Us in Its New Global Campaign Voiced by Irish Actor Cillian Murphy

NEW YORK, Nov. 7, 2023 -- Jameson Irish Whiskey – a famously smooth whiskey from a famously big family – presents its new global campaign, Must be a Jameson, narrated by Irish actor Cillian Murphy and directed by two-time Oscar-nominated writer-director, Bryan Buckley. Jameson is celebrating the attributes that have propelled the brand from its inception in 1780 – always welcoming and forever smooth. Sound kind of like you? You Must be a Jameson, too.

The campaign sets out to connect a world full of likeminded people who don't take themselves too seriously. So, if like a Jameson, you choose to see the green side of things, Jameson invites you to toast to being a part of the family, anchored by the spirit of togetherness and community.

In the brand's first hero spot, audiences meet Jose, a suave fella who can't seem to have his day ruined, no matter what. Stained shirt? Missed turn? Not a problem for Jose. He can turn a spilled drink into a happy accident or a bumpy boat ride into smooth sailing. You see, Jose is never fazed and always chooses to drink smooth, triple-distilled Jameson Irish Whiskey. He Must be a Jameson.

In the second hero spot launching in mid-November 2023 touting Jameson Orange – the brand's latest release that hit shelves in January 2022 – audiences meet Julia, who rolls with whatever life throws her way. Just as smooth as Jameson Orange, Julia isn't afraid of a little adventure, and knows that if things take an unexpected twist, it's usually for the best. She Must be a Jameson.

"Jameson is a serious whiskey that doesn't take itself too seriously, and this new campaign is our lighthearted take on connecting people through their shared outlook on life," says Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey. "Have you ever sat at a bar, saw a stranger, and wondered if you'd be friends in another life? Next time, go say hello. After all, they could be a Jameson, too."

Must be a Jameson was created in partnership with Ogilvy and will live across television, audio, social, OOH and streaming channels in the U.S. The campaign will launch in global markets in 2024. 

In the spirit of the campaign's dynamic OOH displays, "If you've never set foot in Ireland, but still feel a part of the family," Jameson encourages you to learn more about the new campaign by visiting @Jameson_US or JamesonWhiskey.com.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2020 Imported by John Jameson Import Company, New York, NY

ABOUT PERNOD RICARD USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código 1530, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

Media contact:
Blaine Rueber,
blaine.rueber@pernod-ricard.com
Danielle Krachie, dkrachie@webershandwick.com

1 SOURCE: 1. IWSR 2022 PRMV Total Premium+ Whiskey, Retail Value: € Bn 2.NIELSEN L52W TOTAL US - XAOC + LIQ PLUS LATEST - VS 52 WKS YA - W/E 02/06/21

16 February 2023

Jameson, the #1 Irish Whiskey, Brings Back SPTO - St. Patrick's Day Time Off - and Introduces Jameson Desk Decoys with the Help of Actor and Producer Regina Hall

Jameson, the #1 Irish Whiskey, Brings Back SPTO - St. Patrick's Day Time Off - and Introduces Jameson Desk Decoys with the Help of Actor and Producer Regina Hall

Made especially for St. Patrick's Day 2023, the personalized, life-size Jameson Desk Decoys are designed to help Americans enjoy their day off from work guilt-free

NEW YORK, Feb. 15, 2023- St. Patrick's Day is arguably the best holiday of the year, and this year it falls on the best day of the week - Friday! That's why in 2023 Jameson Irish Whiskey, with the help of actor, producer - and Irish Whiskey lover - Regina Hall, is encouraging Americans to use their hard-earned PTO days and make March 17 an SPTO - St. Patrick's Day Time Off - to celebrate with friends and family.

But saying you're taking a day off and actually taking a day off are two different things. In fact, a recent 2022 survey found 61% of people reported feeling guilty for taking their much-deserved PTO (source). That's why, to combat guilt when scheduling an SPTO this year, Jameson has created the Jameson Desk Decoy - a personalized, life-size version to "stand in" for you this St. Patrick's Day just in case work comes-a-calling.

"We've all been there before - your boss forgot you took an SPTO and swings by to meet one-on-one. Or your finance department didn't get your SPTO memo and requests your latest expense report while you're out of the office," says Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey. "That's why in the true spirit of Jameson we are introducing the Jameson Desk Decoy: a comical, life-size version of yourself for the office, so the real you can take that planned SPTO and go celebrate St. Patrick's Day – with a Jameson, Ginger & Lime – guilt free!"

Especially as the boss, it can be hard to take a vacation day. In a series of hilarious videos directed by Lauren Palmigiano, Regina Hall shows how she uses her Jameson Desk Decoy to navigate her own SPTO. Regina's Jameson Desk Decoy reviews scripts, participates in a colleague's birthday party, and stands-in during a photo shoot while the real Regina is out celebrating St. Patrick's Day with a glass of Jameson amongst friends.

"I can totally understand the feeling of wanting to take a day off yet not wanting to feel bad about it, but with St. Patrick's Day falling on a Friday this year, it's the perfect day to plan ahead and take one of those hard-earned PTO days!" said Regina Hall. "So don't save those days for lesser holidays when this year you can take an SPTO, set up your Jameson Desk Decoy, and go celebrate St. Patrick's Day with friends."

Starting February 15, consumers can visit JamesonSPTO.com to customize their Jameson Desk Decoy by selecting from a line of SPTO-inspired outfits and uploading their headshot. Each Jameson Desk Decoy is $17.80 - priced for the year Jameson was founded - plus tax with free shipping in the continental U.S. Orders are open until March 10 to ensure fans get their Jameson Desk Decoy propped and in place for their SPTO on March 17. Quantities are limited, so participants are encouraged to act fast!

And because we know not everyone can take St. Patrick's Day off – especially Jameson's friends in the bar and restaurant industries – the brand will donate all proceeds from the Jameson Desk Decoy sales to the Restaurant Workers' Community Fund (RWCF), on top of an additional $25,000 donation, continuing its longstanding partnership with the organization.

For St. Patrick's Day cocktail ideas and other SPTO out-of-office inspiration, head to JamesonSPTO.com and follow @jameson_us to learn how to order a Jameson Desk Decoy … because it's never too early to start planning your SPTO for Friday, March 17th!

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2020 Imported by John Jameson Import Company, New York, NY

ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

17 November 2022

Jameson Irish Whiskey Brings Back Its Limited-Edition "Whiskey Trees" to Help Make the Holidays Festive and Bright

Jameson Irish Whiskey Brings Back Its Limited-Edition "Whiskey Trees" to Help Make the Holidays Festive and Bright

The world's number one Irish Whiskey invites fans to deck their halls this season with a table-top version of their popular whiskey trees made from Jameson's signature green bottles

NEW YORK, Nov. 17, 2022 - Forget putting leg lamps in your window this holiday season! Back by popular demand, Jameson Irish Whiskey has put a fun twist on its beloved whiskey trees – this time you can buy your very own for the first-time ever. Standing at three-feet tall with the warm glow of lit Jameson Original green bottles, Jameson Whiskey Table-Top Trees are the perfect addition to holiday décor – and won't leave pesky pine needles all over the floor. The updated and perfectly sized holiday offering provides consumers with more opportunities and places to spread cheer this year! Whether set on a bar top, coffee table, or kitchen counter, this unique offering is a surefire conversation starter made to stand out in any home and at every celebration.

"Holiday trees are often a festive symbol of seasonal gatherings that celebrate joyous times and a happy new year, and the Jameson Whiskey Table-Top Trees are our fun twist on this beloved tradition," said Kelly Suhr, Senior Brand Director, Jameson Irish Whiskey. "As a brand that believes in bringing people together to spark those moments of connection this holiday season, we are giving consumers the opportunity to trade in tangled tree lights and instead invite friends and families to raise a glass this holiday with Jameson."

Jameson Whiskey Table-Top Trees also make for a must-have gift of the season for everyone on your list – from your friend who has it all, to the host with the most – no returns or re-gifting necessary.

Each Jameson Whiskey Table-Top Tree comes with 19 empty Jameson Original bottles that easily slide into a pre-lit stand to become the perfect centerpiece to gather around. And while these glass bottles are empty, each tree comes with a full bottle of Jameson Black Barrel for a limited-edition holiday bundle available for purchase on ReserveBar.com, beginning November 17, while supplies last.

Once assembled, friends and family can raise a toast with any one of the seasonal cocktails from the world's number one Irish Whiskey, including the Crimson Cranberry, Merry Berry or Apple Cider Punch – easily batched and served at any large gathering. To discover more Jameson Black Barrel recipes, check out jamesonwhiskey.com/en-us/cocktail-recipes.

Follow along at @Jameson_US and visit JamesonWhiskey.com for more on how Jameson Irish Whiskey can help you make the most of the holidays with loved ones.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2020 Imported by John Jameson Import Company, New York, NY

About Pernod Ricard USA ®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

26 August 2022

From Dublin to New York: Jameson Distillery on Tour Arrives in the U.S. for its Highly Anticipated Debut

From Dublin to New York: Jameson Distillery on Tour Arrives in the U.S. for its Highly Anticipated Debut

 

The Irish Whiskey's Award-Winning Distillery Kicks-Off a Two-Week Visit to NYC, Including a Surprise Performance by Singer-Songwriter Dermot Kennedy, Immersive Tastings from the Brand's Portfolio, Songs from Local Buskers and Whiskey-Infused Summer Treats

NEW YORK, Aug. 26, 2022  Jameson Irish Whiskey has brought its award-winning distillery, which has been named the World's Leading Distillery Tour three times, straight from Dublin's Bow St. to New Yorkers' doorsteps with the U.S. debut of the Jameson Distillery on Tour. Located in Hudson Yards and replicating the very place Jameson was first distilled in 1780, the three-part interactive experience will take visitors on an unforgettable journey that explores the Irish whiskey's legendary story, triple-distillation process and signature smooth taste.

 

Taking center stage to celebrate the opening of Jameson Distillery on Tour in NYC's Hudson Yards was global music sensation Dermot Kennedy, who returned to his busking roots by singing his breakthrough hits as well as songs from his upcoming second album, "Sonder," out November 4 on Island Records/Interscope. He was inspired to join in the celebration alongside Jameson, which is putting its support behind the local busking community by covering the cost of up to 1,000 permits for New York City entertainers through its "Busk on Us" program. Local buskers can apply for a free permit by visiting www.jamesonwhiskey.com/en-us/BuskonUs. Dermot's performance at Jameson Distillery on Tour was a nod to Dublin and New York's shared tradition of busking, where the street becomes the stage and strangers connect over their love of music.

"The first stage I ever played was on a street corner in Dublin," said Dermot Kennedy. "As two cities known for marching to the beat of their own drum, it feels full circle to welcome the Jameson Distillery on Tour to New York City and be a part of an initiative that enables fellow buskers to bring their music to the streets. Sharing a piece of where I come from with the city I now call home is something I will never forget. Together, we're celebrating the power of connection, whether with a fellow audience member or over a shared drink with friends."

The performance paid tribute to those committed to their craft — much like the legendary Irish whiskey-maker — surprising onlookers at the start of a two-week lineup featuring some of New York's very own talented buskers, including world-renowned bucket drummer, Jared "Choclatt" Crawford; the eclectic powerhouse with her violin, Joya Bravo; and the composer and songwriter, Justin Sutherland.

This immersive experience is designed to widen both palates and social circles, providing a dedicated space for friends and new faces to come together through a shared exploration of Jameson's heritage and history.

"This is the first time we are bringing Jameson's Distillery on Tour to the U.S., and we couldn't think of a better spot to host this one-of-a-kind experience than Hudson Yards in New York City, a popular destination that attracts visitors from around the globe," said Kelly Suhr, Senior Brand Director, Jameson Irish Whiskey. "We're opening up the world of Irish whiskey, connecting with new kindred spirits, showcasing our storied process and, of course, enjoying our world-class portfolio."

Those curious to learn even more about Irish whiskey can participate in an educational immersion dedicated to the brand's celebrated Jameson Black Barrel expression. Housed within a larger-than-life barrel that allows guests to feel the heat of the char, smell its vanilla notes and, ultimately, taste its complexity, this special activation will include tales from those who help craft it, including Ger Buckley — an Irishman with a rich legacy as a fifth generation Midleton Cooper, an individual specially trained in barrel building.

Within the distillery experience, guests can also interact with branded activities, including shopping Jameson merchandise and snapping pictures with friends at the custom LED photo moment. Visitors can also share a toast and learn whiskey tasting tips and more brand lore from Jameson's AI Brand Ambassador, Molly: a fully interactive avatar that leverages cutting-edge conversational AI technology from ICONIQ AI. While on-site, people can hold real, meaningful conversations via a continuous YouTube livestream through September 7 – the first AI livestream by a major brand. Those unable to visit in-person can also book exclusive virtual Bow St. experiences online.

Visitors will also have the chance to taste the newest addition to the beloved Irish whiskey portfolio at the Jameson Orange Truck. Featuring a limited-edition Jameson Orange-flavored sorbet created in partnership with popular adults-only New York City ice cream shop, Tipsy Scoop, the Jameson Orange Truck will give a new meaning to the smooth taste of their triple-distilled whiskey balanced with notes of zesty orange flavor. The Jameson Orange-infused sorbet will be available alongside Jameson Distillery on Tour at the Public Square & Gardens at Hudson Yards through September 7.

With limited availability, fans can take advantage of the complimentary Jameson Distillery on Tour through September 7, open daily at the Public Square & Gardens at Hudson Yards. To learn more about the one-of-a-kind experience straight from Dublin's Bow St. and reserve their spot, fans can visit jamesonwhiskey.com/distillery-on-tour-nyc.

About Jameson ® Irish Whiskey

Jameson is the world's most awarded* and bestselling Irish whiskey, ranked in the top 4 global whiskey brands and number 9 in spirits.  Leading the Irish Whiskey category with a 67% market share and having experienced 30 years of consecutive growth up until 2019, Jameson reached unprecedented sales of 10 million cases in March 2022.

The Jameson portfolio is led by its core expression of Jameson Original, with dynamic growth being experienced with its Super Premium offering, Jameson Black Barrel.  The range also includes ultra-premium offerings such as Jameson 18 Years, as well as some recently added flavoured whiskeys, Jameson Orange and Jameson Cold Brew.

Triple distilled and twice as smooth, every bottle of Jameson is distilled and matured at the world renowned Midleton Distillery in County Cork, Ireland. 

Follow @Jameson_US and visit JamesonWhiskey.com for the latest from Jameson.

* Based on the tasting results of the six most influential tasting competitions over the past 10 years (2011-2021), including The Irish Whiskey Masters, IWSC, ISC, Beverage Testing Institute, San Francisco World Spirits Competition and Ultimate Spirits Challenge.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2020 Imported by John Jameson Import Company, New York, NY

About Pernod Ricard USA ®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut ® Vodka, Avión ® Tequila, Chivas Regal ® Scotch Whisky, The Glenlivet ® Single Malt Scotch Whisky, Jameson ® Irish Whiskey, Kahlúa ® Liqueur, Malibu ®, Martell ® Cognac, Olmeca Altos ® Tequila , Beefeater ® Gin, Del Maguey ® Single Village Mezcal, Monkey 47 ® Gin, Plymouth ® Gin, Seagram's ® Extra Dry Gin, Malfy ® Gin, Hiram Walker ® Liqueurs, Midleton ® Irish Whiskey, Powers ® Irish Whiskey, Redbreast ® Irish Whiskey, Aberlour ® Single Malt Scotch Whisky; Lillet ®; Smithworks ® Vodka, Jefferson's ® Bourbon, Smooth Ambler ® Whiskey, Rabbit Hole ® Whiskey, Pernod ® and Ricard ®; such superior wines as Jacob's Creek ®, Kenwood ® Vineyards, Campo Viejo ® and Brancott Estate ®; and such exquisite champagnes and sparkling wines as Perrier-Jouët ® Champagne, G.H. Mumm™ Champagne and Mumm Napa ® sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 700 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

About Dermot Kennedy

Dermot Kennedy's upcoming album, "Sonder," out November 4th has been anticipated by fans and critics alike since the global success of his million-selling debut album, "Without Fear." The lead single "Something to Someone" has topped over 20 million streams. Watch the video and pre-order the album now. Nominated for the "Best International Male Solo Artist" BRIT Award in 2020, Dermot has now amassed nearly 4 billion streams across platforms and has the best-selling debut album in Ireland of this millennium. His impassioned debut album has sold over 1.5 million copies, making him a platinum-selling artist in 12 countries.

About Hudson Yards

Hudson Yards is the newest neighborhood on Manhattan's West Side developed by Related Companies and Oxford Properties Group. A template for the future of cities, Hudson Yards is Manhattan's first LEED Gold Certified Neighborhood; home to leading retail brands in every category from luxury to fast fashion, including experiential concepts and first-ever stores from popular online retailers; restaurants and food experiences by world-renowned chefs and restaurateurs; dynamic cultural institutions; modern residences offering unparalleled amenities; more than five acres of public plazas, gardens and groves; the world's first Equinox Hotel; state-of-the-art commercial office space for industry leaders including Meta, WarnerMedia, BlackRock and more; and eventually a new 750-seat public school. For more information on Hudson Yards, please visit www.HudsonYardsNewYork.com.

08 March 2022

JAMESON® IRISH WHISKEY MAKES A SPLASH IN THE READY-TO-DRINK CATEGORY WITH FIRST-EVER U.S. LAUNCH OF JAMESON® GINGER & LIME COCKTAIL IN A CAN

JAMESON® IRISH WHISKEY MAKES A SPLASH IN THE READY-TO-DRINK CATEGORY WITH FIRST-EVER U.S. LAUNCH OF JAMESON® GINGER & LIME COCKTAIL IN A CAN

The Jameson® Ginger & Lime cocktail in a can finally arrives stateside, just in time for St. Patrick's Day

NEW YORK, March 7, 2022 - Today, Jameson Irish Whiskey officially announces the debut of their first-ever U.S. ready-to-drink offering, Jameson® Ginger & Lime. A premium, carbonated cocktail in a can made with our smooth triple-distilled Irish Whiskey, the Jameson Ginger & Lime ready-to-drink cocktail arrives just as Jameson declared St. Patrick's Day a two-day holiday in 2022.

The ready-to-drink category has experienced massive growth in recent years, and Whiskey-based ready-to-drink cocktails are a driving force behind the category expansion*. The new Jameson Ginger & Lime ready-to-drink cocktail in a can is made with natural ginger and lime flavors and our smooth Irish Whiskey to create a tasty, convenient offering that can be enjoyed by a wide range of whiskey fans, including whiskey-curious consumers.

"The Jameson Ginger & Lime ready-to-drink cocktail was inspired by one of our all-time fan-favorite recipes, "said Kate Pomeroy, Head of Innovation at Pernod Ricard North America. "Our goal was simple – to create a cocktail experience that is easy and delicious."

The new offering has an ABV of 6% and is now available at retailers nationwide and on Drizly as a 4-pack of 12oz sleek cans for an SRP of $14.99. Best served chilled right out of the can, the Jameson Ginger & Lime ready-to-drink cocktail is perfect for barbecues, rooftop get-togethers, music and sporting events, or simply connecting with friends and family.

"We're exceptionally excited to announce this new offering just in time for St. Patrick's Day," said Sona Bajaria, Vice President of Marketing, Jameson at Pernod Ricard USA. "The past two years have underscored the mandate to provide consumers with quality products in a convenient way. With 9 out of 10 consumers interested in purchasing a Jameson Ginger & Lime ready-to-drink**, this expansion was a natural next step."

The Jameson Ginger & Lime cocktail in a can follows the debut of Jameson Orange, which first hit U.S. shelves in January 2022.  Made with our finest triple-distilled Irish Whiskey and natural orange flavor, Jameson Orange has an ABV of 30% and introduces a whiskey-forward, differentiated liquid, with a subtle sweetness, that continues to fuel the growing flavored spirits category.

"After two years of canceled plans, consumers deserve to celebrate with something extra special this St. Patrick's Day," Pamela Forbus, Chief Marketing Officer at Pernod Ricard North America. "Driven by the overwhelming demand for products that can be consumed outdoor and on-the-go***, our Jameson Ginger & Lime cocktail in a can is a new and exciting chapter for Jameson in the U.S. – and just in time for Irish whiskey's biggest day of the year."

To learn more about Jameson Ginger & Lime cocktail a can, visit Jameson.com and follow @jameson_us on Instagram, Twitter and Facebook.

*Nielsen Beer Topline Report 4/18/20 / IWSR RTD in the US (April 2021) / IWSR The Future of RTDs Strategic Study 2020 / Nielsen XOAC + Liq Plus
** MMR Jameson RTD Liquid Test Research July 2021 (Post Trial Unpriced %T2B Purchase Intent)"
*** US Alcohol Demand HD survey (2020): SSG analysis

ABOUT PERNOD RICARD USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. Pernod Ricard USA is headquartered in New York, New York, and has more than 800 employees across the country. The company's leading spirits include such prestigious brands as Absolut® Vodka,  Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Aberlour® Single Malt Scotch Whisky; Lillet®; Smithworks® Vodka, Jefferson's® Bourbon, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet.  Our products bring people together and serve a valuable role in society. We encourage responsible consumption of our products and fight alcohol misuse in society by evolving our business and our marketing, taking action on harmful drinking and engaging with our stakeholders for real change. As a founding member of the Foundation for Advancing Alcohol Responsibility (Responsibility.org), we are proud to be a part of the campaigns that have worked to produce a 29% reduction in underage drinking over the past 10 years.

About Irish Distillers

Irish Distillers is Ireland's leading supplier of spirits and wines, and producer of some of the world's most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world's best-selling Irish whiskey, experiencing 30 years of consecutive growth up to 2019 and hitting sales of 7.6m cases in 2020. Our brands are exported to 130+ markets.

Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products. In 2018, Irish Distillers acquired Eight Degrees Brewing.

We employ over 600 people across our operations in Cork and Dublin.

04 March 2022

Jameson® Irish Whiskey Turns St. Patrick's Day Into a Two-Day Holiday in 2022

Jameson® Irish Whiskey Turns St. Patrick's Day Into a Two-Day Holiday in 2022

We haven't been able to enjoy St. Patrick's Day properly in the last two years; so

JAMESON IRISH WHISKEY TURNS THIS ST. PATRICK'S DAY INTO A DOUBLE HOLIDAY.

DUBLIN, March 3, 2022 Whereas due to a certain unnamed and uninvited situation over the past two years, we haven't been able to celebrate properly; then

JAMESON IRISH WHISKEY HEREBY ANNOUNCES:

This year, St Patrick's Day will take place concurrently on Thursday, March 17 and Friday, March 18, 2022, and the holiday will therefore be referred to as "St. Patrick's DAYS," plural, with an "S."

Because two days of coming together with Friends & Family is better than one.

We, Jameson, invite America to join us. By signing up, you agree to celebrate St. Patrick's Day (Responsibly) on Thursday, March 17 and Friday, March 18, however you choose, and are entered for a chance to win* the two prizes below:
• $20.22 sent via carrier pigeon on Thursday, March 17 to be used solely on St. Patrick's Day
S
•  Full breakfast (Irish or not!) to fill you up on Friday, March 18 via a food delivery service

MAY THE LUCK OF THE IRISH BE ON YOUR SIDE.

And to honor those who have steadfastly supported our beloved industry, and who have so resolutely waited for St. Patrick's Day to return, we pledge $75,000 to the Restaurant Workers' Community Foundation. In addition, for everyone that signs up, Jameson will donate an additional $1 in their name up to $25,000.

Happy St. Patrick's DAYS, America.

#Jameson #StPatricksDayS

SLÁINTE!

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9019951-jameson-irish-whiskey-st-patricks-day-announcement/

*NO PURCHASE NECESSARY. A purchase will not increase your chances of winning. Sweepstakes begins at 12:00 AM ET on 3/2/22 and ends at 11:59:59 PM ET on 3/16/22. Open only to legal residents of 50 US/DC (excluding MD) who are 21 years or older. Click Here for Official Rules, including how to enter, odds, prize details and restrictions. Void in MD & where prohibited. Msg&data rates may apply. Sponsor: Pernod Ricard USA LLC, 250 Park Ave. 17th Floor, New York, NY 10177.

To create free Venmo account, go to www.venmo.com or download free app to mobile device w/ SMS texting capability, provide phone and e-mail address as prompted. U.S.-based bank account required to use Venmo.  Msg & Data rates (& other charges) may apply.  Venmo is a service of PayPal, Inc. which is NOT responsible for this program. This Sweepstakes is in no way sponsored, endorsed, or administered by, or associated with Venmo or PayPal, Inc.

Signatures by legal residents of Alabama, Hawaii, Illinois, Mississippi, Massachusetts, and South Carolina shall not be counted or considered in relation to any marketing activities or donations made by Jameson and Pernod Ricard in relation to announcement. This restriction shall not apply to legal residents of Alabama, Hawaii, Illinois, Mississippi, Massachusetts, and South Carolina that enter and agree to the Official Rules of the Jameson Double Days Sweepstakes.

About Jameson ® Irish Whiskey Underpinning the "Legendary Tales" campaign is the continued strength of the Jameson brand, which dominates the Irish Whiskey category with a 73% share and an average growth rate in Nielsen of +35%. The core offering of Jameson original continues to be the main driver of this growth, with added topspin from the introduction of Jameson Cold Brew, Jameson Orange and the continued acceleration of Jameson Black Barrel, the #1 selling super premium Irish whiskey in the US.

Follow along at @Jameson_US and JamesonWhiskey.com for the latest from John Jameson and the "Legendary Tales" campaign.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2020 Imported by John Jameson Import Company, New York, NY

About Pernod Ricard USA ® Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut ® Vodka, Avión ® Tequila, Chivas Regal ® Scotch Whisky, The Glenlivet ® Single Malt Scotch Whisky, Jameson ® Irish Whiskey, Kahlúa ® Liqueur, Malibu ®, Martell ® Cognac, Olmeca Altos ® Tequila , Beefeater ® Gin, Del Maguey ® Single Village Mezcal, Monkey 47 ® Gin, Plymouth ® Gin, Seagram's ® Extra Dry Gin, Malfy ® Gin, Hiram Walker ® Liqueurs, Midleton ® Irish Whiskey, Powers ® Irish Whiskey, Redbreast ® Irish Whiskey, Aberlour ® Single Malt Scotch Whisky; Lillet ®; Smithworks ® Vodka, Jefferson's ® Bourbon, Smooth Ambler ® Whiskey, Rabbit Hole ® Whiskey, Pernod ® and Ricard ®; such superior wines as Jacob's Creek ®, Kenwood ® Vineyards, Campo Viejo ® and Brancott Estate ®; and such exquisite champagnes and sparkling wines as Perrier-Jouët ® Champagne, G.H. Mumm™ Champagne and Mumm Napa ® sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 700 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information on this, please visit: www.responsibility.org.