2023 ~ Just Malt

29 December 2023

Heritage Distilling Special Operations Army Of SOF Edition 4-Year The Special Operations Salute Kentucky Straight Bourbon Whiskey

By Just malt12/29/2023 01:02:00 PMNewMaltNo comments

Heritage Distilling Special Operations Army Of SOF Edition 4-Year The Special Operations Salute Kentucky Straight Bourbon Whiskey 52.5%-ABV 750ml.

Glenfiddich Grand Chateau 31-Year Single Malt Scotch Whiskey Bordeaux Wine Cask Finish

By Just malt12/27/2023 09:44:00 AMGlenfiddich, NewMaltNo comments

Glenfiddich Grand Chateau 31-Year Single Malt Scotch Whiskey Bordeaux Wine Cask Finish 47.6%-ABV 750ml.

Lynyrd Skynyrd Rocks Into 2024 by Expanding Hell House Whiskey into Tennessee

By Just malt12/26/2023 02:41:00 PMMaltNewsNo comments

Lynyrd Skynyrd to host NYE Party and the Tennessee Debut of their Hell House Whiskey

NASHVILLE, Tenn., Dec. 26, 2023 - Southern rock icons, Lynyrd Skynyrd, are gearing up to kick off the New Year with a bang as they bring their acclaimed Hell House Whiskey to the heart of Tennessee. Building on the triumph of their Jacksonville launch, the legendary band is set to deliver a high-voltage performance on CBS' 'New Year's Eve Live: Nashville's Big Bash,' accompanied by exclusive bottle signings at Nashville Palace and Total Wine.

The festivities are set to commence on December 29, 2023, at Nashville Palace, an iconic venue that has hosted legendary performances throughout its storied history. Starting out as The Home to Stars of The Grand Ole Opry, the Nashville Palace stands as a true legendary Honky Tonk, welcoming both established icons and aspiring artists, embodying the spirit of Nashville's timeless musical heritage. Fans will have the chance to join the band in celebrating the Tennessee launch, with the pre-party featuring a meet and greet, exclusive giveaways, and the special opportunity for fans to have their Hell House Whiskey bottles personally signed by Johnny Van Zant and Rickey Medlocke. For those unable to attend the pre-party, the excitement continues as fans can head to Total Wine the next day to have their Hell House Whiskey bottles signed by Johnny Van Zant and Rickey Medlocke.

"We're excited to bring Hell House Whiskey to Tennessee and celebrate with our loyal fans right in the heart of Nashville, a city steeped in the vibrant tapestry of music history. Sharing the essence of Hell House with a community that truly embraces the spirit of music is a special honor for us," says Johnny Van Zant, the lead vocalist of Lynyrd Skynyrd.

In a groundbreaking collaboration with Bespoken, a trailblazing craft whiskey maker celebrated for its remarkable achievements and an impressive collection of over 160 medals in just three years, Lynyrd Skynyrd introduced Hell House in July 2023. This American whiskey pays homage to the iconic cabin where the band crafted numerous legendary songs. Hell House encapsulates the same dedication and bold character that Lynyrd Skynyrd brought to the world of rock and roll. Featuring a mash bill of 75% corn, 21% rye, and 4% malt, this exceptional whiskey boasts enticing notes of honeydew, sorbet, butterscotch, and allspice. With a robust 45% ABV, Hell House stands as a testament to the hardworking soul in each of us.

"We're thrilled to extend the triumph of Hell House Whiskey from our successful Jacksonville launch to the core of Tennessee. Hell House embodies the band's unwavering dedication, and commemorating this achievement in Nashville—an iconic city steeped in musical history—is a true privilege. We're enthusiastic about sharing this exceptional spirit with the lively Tennessee community as we kick off 2024," expressed Peter Iglesias, CEO of Bespoken.

Schedule of Events:

December 29, 2023
4PM – 7PM EST
Pre-Party / Meet and Greet / Bottle Signing
Nashville Palace
2611 McGavock Pike, Nashville TN 37214
On-site bottle purchase required. Must be over 21 years of age to attend.

December 30, 2023
6:30PM – 8:30PM EST
Meet and Greet / Bottle Signing
Total Wine
330 Franklin Road, Brentwood, TN
On-site bottle purchase required.

About Lynyrd Skynyrd

As Lynyrd Skynyrd celebrates the 50^th anniversary of the band's critically acclaimed debut album 'Pronounced 'Lĕh-'nérd 'Skin-'nérd,' in 2023, they resonate as deeply with their multi-generational fan base today as when they first emerged out of Jacksonville, Florida in 1973. Few ensembles have had the deep impact in creating a lifestyle as Skynyrd has. The band travels forward with a primary mission of celebrating a legacy that honors all whom have had a resonating contribution to the lives of hundreds of millions of fans globally. Former original members Ronnie Van Zant, Gary Rossington, Allen Collins, Steve Gaines, Billy Powell, Bob Burns, Leon Wilkeson and Ed King alongside others will forever remain significant contributors to this indelible repertoire and the band's colorful history. Today, Lynyrd Skynyrd rocks on with a current line-up featuring Johnny Van Zant, Rickey Medlocke, Mark "Sparky" Matejka, Michael Cartellone, Damon Johnson, Keith Christopher, Peter Keys, Carol Chase and Stacy Michelle.

The rock and roll powerhouse continually tours, and with a catalog of over 60 albums, billions of streams, and tens of millions of records sold, Rock & Roll Hall of Famers Lynyrd Skynyrd remain a cultural icon that appeal to all generations.

About Bespoken Spirits

Bespoken Spirits is a groundbreaking modern spirits company revolutionizing the industry with its sustainable maturation process, backed by $2.6 million in seed funding from market leaders such as billionaire T.J. Rodgers and MLB legend Derek Jeter. Bespoken uses the same all-natural elements of wood, toast, and char that traditional distillers use, but thanks to a combination of inserting toasted micro staves and a proprietary process they have that tailors natural flavors from billions of possible combinations, they're able to produce premium quality products mindfully while using less wood, water, time and energy required by traditional barrel aging. They have tested over 5,000 unique whiskey variations and have created a range of whiskey that has won over 150 medals in the past 3 years including ASCOT awards, American Distilling Institute, San Francisco World Spirits Competition, World Whiskies, New York World Wine & Spirits, and more.

For more information, follow Hell House Whiskey on Instagram (@hellhousewhiskey) and Lynyrd Skynyrd (@skynyrd). No memorabilia allowed at signings.

Wild Turkey Rare Breed 02-1991 Kentucky Straight Bourbon Barrel Proof

By Just malt12/26/2023 02:31:00 PMNewMalt, WildTurkeyNo comments

Wild Turkey Rare Breed 02-1991 Kentucky Straight Bourbon Barrel Proof 55%-ABV 750ml.

Wild Turkey Duty-Free Tradition Kentucky Straight Bourbon

By Just malt12/22/2023 09:32:00 AMNewMalt, WildTurkeyNo comments

Wild Turkey Duty-Free Tradition Kentucky Straight Bourbon 50.5%-ABV 750ml.

The Macallan 73 Highland Single Malt Scotch Whiskey

By Just malt12/21/2023 10:26:00 AMNewMalt, TheMacallanNo comments

The Macallan 73 Highland Single Malt Scotch Whiskey 44.9%-ABV, 700ml bottles.

Lost Woods 110 Cask Strength American Single Malt Whiskey

By Just malt12/20/2023 10:02:00 AMNewMaltNo comments

Lost Woods 110 Cask Strength American Single Malt Whiskey 55%-ABV 750ml.

Kentucky Artisan Distillery Jefferson’s Ocean Aged At Sea New York Edition Straight Bourbon Whiskey

By Just malt12/19/2023 09:18:00 AMNewMaltNo comments

Kentucky Artisan Distillery Jefferson’s Ocean Aged At Sea New York Edition Straight Bourbon Whiskey 56%-ABV 750ml.

Jeptha Creed Distillery Four Grain Bourbon Mash Bill Kentucky Straight Bourbon Whiskey

By Just malt12/18/2023 10:23:00 AMNewMaltNo comments

Jeptha Creed Distillery Four Grain Bourbon Mash Bill Kentucky Straight Bourbon Whiskey 4-Year 49%-ABV 750ml.

CaskX Partners with Maryland's Award-Winning Sagamore Spirit Distillery for New Whiskey Investment Offerings

By Just malt12/15/2023 09:12:00 AMMaltNewsNo comments

LOS ANGELES, Dec. 14, 2023 - CaskX, a pioneering force in the world of spirits investment, is thrilled to announce their latest American whiskey offering in collaboration with the prestigious and award-winning Sagamore Spirit distillery. Nestled in the heart of Baltimore Peninsula, a vibrant neighborhood in Baltimore, Maryland, Sagamore Spirit has earned widespread acclaim for their exceptional craftsmanship and unparalleled whiskey offerings.

CaskX announces a new American whiskey offering in collaboration with the award-winning Sagamore Spirit distillery.

Sagamore Spirit's American rye whiskies have earned more than 200 awards internationally, including World's Best Rye Whiskey in 2019 at the San Francisco World Spirits Competition. The dedication to quality is evidenced by their grain-to-glass approach of growing their own rye and corn on Sagamore Farm, where they also source their limestone-filtered spring water, to craft this exceptional whiskey. Sagamore seeks to bring the uniqueness of Maryland style rye whiskey to life as they continue to heighten their legacy.

"One thing that distinguishes Sagamore from other distilleries is its grain-to-glass commitment to quality. Whiskey is ultimately an agricultural product, so we grow approximately 1.8 million pounds of Serafino Rye and Non-GMO corn less than 30 miles from the distillery. Another thing that is unique about Sagamore is the lack of reliance on a single 'master distiller.' Instead, we foster a collaborative team environment that draws upon the collective experience of multiple distillers and sensory experts to create top-quality products," said Drew Thorn, CEO of Sagamore Spirit.

"The partnership between CaskX and Sagamore Spirit will provide accredited investors the opportunity to purchase full barrels of rye whiskey produced from the same mash bills that have formed the foundation of the distillery's award-winning product line. These portfolios of rye whiskey barrels offer investors the opportunity to profit from the appreciation of whiskey as it ages over time. In addition to the potential for monetary gains, investors will serve an important role in paving a path forward for Maryland rye whiskey by expanding production to meet future demand. This partnership is a win-win for both investors and Sagamore Spirit. Investors are able to acquire assets that are well positioned for future increases in value and the distillery can produce more of their exceptional expressions," said Jeremy Kasler, CEO of CaskX.

With whiskey growing in value by 13.85% annually over the past 10 years, it has swiftly emerged as one of the most compelling portfolio diversification strategies. International markets, from Asia to South America, are witnessing an unprecedented surge in the demand for high-quality whiskey. This growth is being amplified by the removal of European tariffs on bourbon imports, which has contributed to an even greater increase in demand across the continent. As an alternative asset class, whiskey casks stand apart as an asset that not only appreciates based on increases in market demand but can also rise in value due to the aging process of the spirit itself as it matures inside of the barrel. This unique characteristic has made whiskey investment rise in prominence among investors as they are drawn to the security of a tangible asset class that only improves with time.

About Sagamore Distillery

With the revival of the legacy of Maryland Rye Whiskey, Sagamore Distillery carries the torch, illuminating this timeless spirit. Rich in history, Maryland Rye preceded Kentucky Bourbon, and now, Sagamore Spirit is on a mission to reignite the whiskey's prominence on the global map. In 2019, Sagamore Spirit's Port Finish won Best Rye Whiskey in the world at the San Francisco Spirit Awards. In 2021 the Double Oak Rye at the Drinks Business & The Spirits Business Spring Blind Tasting was awarded one of only eight Master medals. Find out more about Sagamore Spirit at https://sagamorespirit.com/

About CaskX

Established as the market leader in whiskey cask investment in the United States, CaskX has pioneered whiskey investment as an alternative asset class, forging strategic partnerships with esteemed distilleries in the United States and Scotland. By collaborating with world renowned artisans, CaskX offers investors the opportunity to acquire newly distilled spirits that have the potential to become the top shelf whiskey of the future. Founded in 2019 by CEO Jeremy Kasler, CaskX's foundation blends passion and finance, curating whiskey portfolios that open the door to a new class of tangible assets that are positioned to protect and grow wealth for investors. CaskX continues to pave the way for an unparalleled whiskey investment experience, empowering connoisseurs and investors alike to acquire a portfolio of whiskey and engage in the exciting journey of spirits maturation. Find out more about CaskX at https://caskx.com

Coastal Pure Beverages Homegrown Boone’s Bourbon

By Just malt12/15/2023 08:50:00 AMNewMaltNo comments

Coastal Pure Beverages Homegrown Boone’s Bourbon 58.5%-ABV 750ml.

UNITED IS THE NEW GOLD: NEW CHIVAS REGAL ADVERTISING CAMPAIGN CELEBRATES THE POWER OF SHARED SUCCESS

By Just malt12/14/2023 10:58:00 AMChivasRegal, MaltNewsNo comments

The Blended Scotch Whisky's First US Led National Campaign Establishes Golden Hour as Prime Occasion for Togetherness with New Chivas XV

NEW YORK, Dec. 14, 2023 -- Chivas Regal, an icon of luxury blended Scotch whisky, announces first US led national advertising campaign with United is the New Gold. As a brand with rich history that's always celebrated those who are redefining success on their own terms, Chivas' new campaign embarks to reimagine hustle-culture with a modern-day vision of aspiration: shared success.

Chivas has a heritage rooted in the shared success of its founders, a legendary duo who set the tone foundationally to zig against convention. Centuries of expertise have gone into the ultra-prestigious whisky, and today the brand is resetting the tone with a new definition of success. United is the New Gold is a celebration of the wealth of togetherness: honoring the dynamic of power couples and encouraging them to take a moment to celebrate how far they've come by sharing a Chivas during Golden Hour.

"In a world that often measures success by individual power and how much money you have in your bank account, Chivas believes that true success is shared, acknowledging the role of our relationships in our success and taking the opportunity to celebrate how far you've come together," says Emily Lane, Chivas Brand Director at Pernod Ricard USA.

In the campaign's hero asset, created in partnership with McCann London, ants serve as an analogy to a modern-day couple supporting each other as they strive to meet their goals: an illustration of shared success. Set to 'Just the Two of Us' by Bill Withers, the 30 second spot is strategically shot in black and white to imbue emotional resonance, demonstrating the power of connection. Starting this month, United is the New Gold campaign assets will go live across streaming TV, online video, social, and OOH in key US markets including Dallas, LA, Miami, and New York City.

Marking the campaign's launch is the US release of Chivas XV, a prestigious blended Scotch aged a minimum of 15-years and selectively finished in Cognac casks* - resulting in a beautifully golden and velvety interpretation of Chivas' traditional house style. As a permanent part of the Chivas Regal range, the new golden-hued expression will turn Happy Hour into Golden Hour, allowing every sip to become a celebration of shared moments.

An unequivocally sophisticated experience, Chivas XV is best enjoyed in an elevated Gold Rush cocktail made with three simple ingredients:

2 parts Chivas XV
1 part Honey Syrup (2 parts honey and 1 part hot water)
1 part Lemon Juice
Method: Pour ingredients into a shaker filled with ice; shake until well chilled, strain into a glass over a large ice cube. Add a lemon twist to garnish.

Chivas XV is now available at select fine retailers nationwide and online at ReserveBar for a SRP of $49.99. To learn more about United is the New Gold, please visit Chivas.com and follow along @ChivasRegalUSA.

*A portion of the blend is finished in Cognac Casks

ENJOY RESPONSIBLY
CHIVAS REGAL^® XV 15-Year-Old Blended Scotch Whisky. PRODUCT OF SCOTLAND. 40% ALC./VOL (80 Proof). ©2023. IMPORTED BY CHIVAS BROTHERS., NEW YORK, NY.

About Chivas Regal
Chivas Regal was pioneered in the 19th century by Scottish brothers James and John Chivas. Their humble early experiments blending aged whiskies developed profoundly and solidified their position as true pioneers in the art of blending. And, with their entrepreneurial and pioneering mindset, they became globally renowned for fine luxury products. Since then, Chivas has been integral to the growth of the Scotch whisky category worldwide – by bringing together the best malt and grain whiskies to create something extraordinary. Chivas believes in the power of blending in life, as well as in Scotch. Chivas blends its spiritual home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today, selling more than 4.2 million 9L cases every year. The Chivas range blends timeless classics with modern innovation, including: Chivas 12, Chivas Extra 13, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis, Chivas 25, Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend.

About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código 1530, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

Casino Series Whiskey Decanter by Kollea: Innovative Toast to the Whiskey Culture and Appreciate Christmas Spirit!

By Just malt12/14/2023 10:54:00 AMMaltNewsNo comments

Embrace the Spirit of the Holidays with Kollea's Unique Casino Series Whiskey Decanters.

HONG KONG, Dec. 14, 2023 'Tis the season to raise a glass, and at Kollea, they are thrilled to introduce their latest endeavor – the Casino Series Decanters. As they enter the joyous holiday season, they extend warm wishes to their cherished community of whiskey enthusiasts and aficionados without your support Kollea would not be a beacon of craftsmanship and appreciation. Built upon the foundational principles of appreciation and gratitude, Kollea is devoted to serving whiskey lovers with unparalleled craftsmanship. their mission is simple yet profound: "The Classy Spirit Decanter for Every Whiskey Lover." At Kollea, they are not just providing containers to preserve cherished spirits; they are elevating the entire whiskey-drinking experience.

The Inspiration Behind the Casino Series: Crafting Elegance and Uniqueness

The Casino Series is more than just whiskey decanters; it's an industry-first collection inspired by the spirit of good fortune and appreciation. Aligning with their brand mission, these elegant and unique decanters are crafted to complement the sophisticated taste of whiskey enthusiasts.

The Casino Series features two exceptional decanters – The Slot Whiskey Decanter and The Black Jack Whiskey Decanter. The Slot Whiskey Decanter set includes the Slot Whiskey Decanter (50.7 oz) and four dice-shaped glasses, each with a capacity of 7.7 oz, and a wooden stand with "7" etched on the wood, along with a roll-able wood attached to the decanter that adds an extra touch of aesthetics, finally the decanter itself boasts a jackpot lineup of lucky sevens, reminiscent of a classic slot machine. The Black Jack set comes with four card-shaped glasses, each holding 3.3 oz, the Black Jack Whiskey Decanter (37.2 oz), and an unique wooden stand resembling a Black Jack table.

Introducing the Appreciate Program: Share Your Gratitude and Win!

Join the Kollea Appreciate Program and immerse yourself in a grand celebration of gratitude. By expressing your appreciation, you stand a chance to win an exquisite whiskey decanter and a Gift Card valued at up to $300 USD. Visit Kollea website to participate and learn more about the program. Hurry, as these remarkable offers are valid until June 16, 2024. Reach out to their dedicated Kollea support team or visit Kollea website for the latest Appreciate Rewards after this offer period expires.

The Significance of the Christmas Season: Giving Beyond Material Value

This festive season, consider Kollea's Casino Series as tokens of appreciation and gestures of heartfelt gratitude. Each decanter is more than a gift; it's a story of exceptional craftsmanship and shared moments. Inspired by the allure of good fortune and the appreciation of the finer things in life, the Black Jack and Slot Whiskey Decanters transcend the ordinary, embodying both modern design and traditional whiskey culture. As they celebrate the holiday season, The Casino Series from Kollea is a thoughtful gift that transcend material value. Embrace the spirit of giving and express appreciation with these unique decanters, perfectly aligning with the joyous festivities.

Kollea's Casino Series Decanters are a testament to their commitment to craftsmanship and appreciation. Explore the new series, participate in their appreciate program, and share the joy of whiskey culture with your loved ones. Follow us on @official.kollea for the latest updates and releases, and tag us by #KolleaDecanters #CasinoSeriesDecanters #GiftOfGratitude #HolidaySpirits

Elevate your spirits this festive season with Kollea – The Classy Spirit Decanter for Every Whiskey Lover.

Wild Leap Craft Spirits Bourbon Whiskey

By Just malt12/14/2023 10:48:00 AMNewMaltNo comments

Wild Leap Craft Spirits Bourbon Whiskey 50%-ABV, 750ml.

Fallen Oak Distilling Maple Flavored Whiskey

By Just malt12/13/2023 08:03:00 AMNewMaltNo comments

Fallen Oak Distilling Maple Flavored Whiskey 30%-ABV 750ml.

Old Forester® Unveils New Product in 117 Series: Scotch Cask Finish

By Just malt12/12/2023 10:30:00 AMMaltNews, OldForesterNo comments

LOUISVILLE, Ky., Dec. 12, 2023 Today, Old Forester^®announces the newest release in its 117 series – Scotch Cask Finish, a 93-proof liquid that honors George Garvin Brown's Scottish heritage.

This limited-edition bottle celebrates Brown's Gaelic roots with the sherry and wine barrels sourced and matured from the protected Speyside region around the River Spey in northeastern Scotland. The cask finish highlights Old Forester's natural fruit character which is a result of fermentation with the oldest yeast strain.

"This release is special to the family history our brand was built on," said Old Forester Master Taster Melissa Rift. "We've been creating top-quality, rare and innovative expressions for 150 years, and this scotch whiskey captures our founder's spirit in another rich and smooth liquid, which I recommend serving neat."

Scotch Cask Finish marks the latest installment in the 117 Series, a limited-expression lineup that debuted in Spring 2021 and focuses on innovation and experimentation.

Old Forester 117 Series: Scotch Cask Finish is bottled at 93-proof and is available starting today (December 12) at the retail shop at Old Forester Distilling Co. and at select Kentucky stores. The suggested retail price is $59.99

For more information on Old Forester, please visit OldForester.com.

Tasting Notes
Nose- subtle hints of smoky char, milk chocolate drizzled over shortbread accompanied by mulled, spiced fruit

Taste- baked apples and dried fruits with rich notes of toffee, cinnamon and chocolate rounded out by toasted almonds and smoky char

Finish- silky and buttery with cocoa and baking spices lingering into an earthy and oaky finish

Old Forester 117 Series: Scotch Cask Finish is bottled at 93-proof and is available starting today at the retail shop at Old Forester Distilling Co. and in select states for direct-to-consumer sales for $59.99 in limited quantities – and at select Kentucky stores.

For more information on Old Forester, please visit OldForester.com.

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

About Brown-Forman:
For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Tennessee RTDs, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers' Craft, The GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma-Cutrer, Chambord, Fords Gin, and Gin Mare. Brown-Forman's brands are supported by approximately 5,200 employees globally and sold in more than 170 countries worldwide. For more information about the company, please visit brown-forman.com. Follow us on Twitter, Instagram, and LinkedIn.

Please sip responsibly.
Old Forester Kentucky Straight Bourbon Whisky, 52% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2022 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

Northern Waters Distillery Fox Red Cherry Almond Flavored Whiskey

By Just malt12/12/2023 09:59:00 AMNewMaltNo comments

Northern Waters Distillery Fox Red Cherry Almond Flavored Whiskey 30%-ABV 750ml.

Bulleit Frontier Whiskey takes on Miami to celebrate the first year of the Bulleit Pioneer Project

By Just malt12/11/2023 02:38:00 PMBulleit, MaltNewsNo comments

NEW YORK, Dec. 9, 2023 /Last night, Bulleit Frontier Whiskey celebrated the first year of The Bulleit Pioneer Project — its multi-year commitment to championing and amplifying those breaking new ground in culture. This anniversary event brought together pioneers across art, music, food, and drinks for a day of activities that culminated in a massive bash against the backdrop of Miami's Art Basel.

The celebration unfolded in two parts: first, a day-long brand-building workshop for up-and-coming artists, marking the last chapter and completion of Bulleit's 100-Hour Commitment– a year-long commitment to providing up-and-coming artists with 100 hours of mentorship from established talent thanks to Bulleit's long-standing relationship with music and creator platform, UnitedMasters. The workshop was then capped off by a showcase event where visual artists and musicians took the spotlight, displaying the breadth of Bulleit's commitment and year-long reach.

Clocking in 100 hours of mentorship
The day of festivities commenced with an end-to-end brand immersion experience designed to help up-and-coming musicians develop their personal brand. Expert mentors, including Cortez Bryant (talent manager and Co-CEO of The Blueprint Group), Melissa Newhart (Executive of Music Brand Partnerships at UTA), Darren Talud (Sr. Manager of Digital Content at Roc Nation), and Kah Li Haslam (Creative Strategist), offered their guidance in a series of bespoke mentorship sessions covering brand strategy, curation and creation of a visual identity and voice, marketing tactics, and more. During the day, mentees also took to the streets of Miami, guided by local artists such as Hassni Caina (Fashion Stylist and Designer) and P The Kid (Photographer), to jumpstart and craft personalized brand books, infusing individuality into each artist's narrative.

The experience finished at night, with mentees taking to the stage at Bulleit's celebratory event, showcasing their talents in live performances for a room buzzing with professional artists, press, and industry greats.

"The 100-Hour Commitment was established to provide foundational help to independent artists by addressing the real-world challenges they face, and we're proud to say that's exactly what we created here. Witnessing industry veterans come together to uplift and support artists whose careers are on the ascent has been nothing short of remarkable. It's a testament to the power of community and mentorship, and we're proud to have played a role in fostering the growth of the next generation of artists so they can push the boundaries of creativity." Said John Rough, SVP, Head of Brand Partnerships at UnitedMasters.

"With independence becoming an industry norm, Bulleit has written the playbook for those looking to meaningfully engage with these creators."

Celebrating music, art, and food
The night came alive at SVN Suite in Wynwood, the epicenter of street art and a hotspot for renowned artists from across the globe. Alongside the live performances by UnitedMasters mentees, visual artists Graph Atik, Peyton The Artist, and Ange Hillz displayed their latest artwork across the venue. This was the artists' first time exhibiting their pieces during Miami Art Week's activities, made possible thanks to Bulleit's ongoing partnership with Actively Black, who is on a mission to continue highlighting Black talent that needs to be seen.

Bulleit also joined forces with African Chop House, a collective set out to celebrate African culture through food, music, and people, who curated a bespoke menu inspired by the different flavors and cultures that make up Miami, including Coconut Curry Chicken Bites, a Shrimp & Conch Ceviche, Kung Pao Mushrooms, and their world-famous Jollof Rice.

"Last year, we set out on the bold mission to celebrate those at the frontier of culture with the Bulleit Pioneer Project. From collaborating with spoken-word poet J. Ivy to reimagining what a bar could be through technology and delivering 100 hours of mentorship to emerging artists–I look back on this last year, and I'm proud to say we've done that." Said Jesse Damashek, SVP of Whiskeys and Liqueurs at Diageo NA.

"Miami Art Week is the perfect time to cheer for what has been a fantastic year for culture, and I can't help but get excited to continue celebrating more of these milestones for many years to come."

Last night's grand event showcased the immense talent Bulleit has worked with and amplified within the first year of the Pioneer Project. Aside from the 100-Hour Commitment, endeavors included The Remix Challenge– a search for gifted wordsmiths vying for a coveted mentoring session with the esteemed J. Ivy, and the unveiling of a compelling short film featuring his poignant spoken word composition entitled "A Toast To The Times," the "New New York" celebration and award presentation in partnership with Tribeca Festival, and most recently Bulleit's Limitless Lounge, a multi-sensory bar experience in Los Angeles.

This is Bulleit's first annual end-of-year celebration of The Pioneer Project, marking the brand's renewed commitment to championing and amplifying those at the forefront of culture year after year.

All guests in attendance were encouraged to drink responsibly. The producers of Bulleit Frontier Whiskey and The Foundation for Advancing Alcohol Responsibility (FAAR) support responsible decision-making.

About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 10-Year Old and Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing, BDC received the Highly Commended award for Sustainable Distillery of the Year at the 2020 Icons of Whisky Awards from Whisky Magazine. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon-neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About UnitedMasters
Launched in 2017 by Translation founder and music industry veteran Steve Stoute, UnitedMasters provides a new industry alternative for over 1.9 million independent artists. UnitedMasters gives artists access to premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world's biggest brands. The UnitedMasters platform enables artists to operationalize their independence and maximize their creative and economic potential while allowing them to maintain full ownership over their master recording rights.

About the African Chop House
African Chop House was founded in 2017 as a celebration of African culture through good food, music and community. It has traveled globally from Brooklyn, LA, Chicago, South Africa, Ghana and annually during Art Week in Miami. Inclusive of the Afro Latin diaspora, we tell our stories through the foods that connect our diverse cultures.

About Actively Black
Actively Black is an apparel brand created in 2020 by Former NBA player Lanny Smith. Our mission is to uplift and re-invest back into the Black community and improve our people's access to mental health, healthy food, social justice, and physical fitness resources. We are not just building an apparel brand. The clothes are just the uniform for the movement.

Strong Spirits Caskaways Single Barrel Select Cask Strength

By Just malt12/11/2023 02:23:00 PMNewMaltNo comments

Strong Spirits Caskaways Single Barrel Select Cask Strength 4-Year 50%-ABV 750ml.

Matt Porter Joins Barrel King: Modernizing The Whiskey Experience

By Just malt12/08/2023 07:54:00 AMMaltNewsNo comments

BOURBON, Mo., Dec. 7, 2023 - Barrel King is thrilled to announce the Appointment of Matt Porter, named World's Top Whiskey Taster by Bardstown Bourbon Company, as the newly appointed Chief Tasting Officer (CTO) and Master Blender. Matt brings nearly a decade's worth of expertise in whiskey analysis and blending. His exceptional skills are set to elevate Barrel King's exclusive Gold Membership experience.

Background: Porter's global recognition for his whiskey acumen aligns seamlessly with Barrel King's innovative approach to whiskey enjoyment.

Gold Membership Benefits:

Efficient Access & Cost-Effectiveness: Direct access to new exceptional bourbons and whiskeys every month without the disappointment of waiting in long lines for allocations or wasting money on untested, underwhelming bottles.
Authentic Connection: Building a more personal and informed relationship between whiskey makers and consumers.
Exclusive Curation: Curated selections and blends by Matt Porter, exclusively for Gold Members.

Matt Porter's Statement: "Barrel King is one of the few underground "If You Know, You Know" Whiskey Brands that has an almost secret reputation for outstanding Bourbon and Rye. To say I am thrilled with the opportunity to join a team as passionate and knowledgeable as theirs, while they are on the verge of blowing up in the industry, would be a massive understatement. It's no secret that I am passionate about bourbon and the art of blending whiskey, and I've always hoped to be able to one day blend on a professional level. This is literally a dream come true. I am grateful for the trust bestowed upon me by Jarrod and Rachael. I'm humbled and excited that they believe in my skills enough to hand me the keys to their fantastic barrels of whiskey. If you are a Barrel King Member, Thank You in advance for your support. I cannot wait to start blending for you!"

Rachael Record, Owner of Barrel King: 'We are absolutely thrilled to welcome Matt Porter to the Barrel King family. It was obvious during our first collaboration with Matt that if we didn't secure him quickly, someone else would. Matt's humility and approachability, despite his global recognition, make him an ideal fit for our ethos. Blending with him this past year has been nothing short of thrilling, and we truly believe that blending will be Matt's legacy. Most importantly, I want to extend my gratitude to our Gold Members for their cult-like support, because without them, none of this would be possible.'"

Future of Gold Membership Program: Barrel King's Gold Membership Program offers an innovative and convenient way for whiskey enthusiasts to enjoy unique, premium products, removing the traditional barriers between whiskey crafters and enthusiasts.

Media Contacts: For more information about Barrel King, Matt Porter, and our Gold Membership Program, please contact [info@oldroadcraftspirits.com] or visit barrelking.com.

About Barrel King: Based in Bourbon, Missouri, Barrel King is the flagship brand of Old Road Craft Spirits, specializing in crafting exceptional Bourbon and Whiskey, with a focus on quality, innovation, and community engagement.

About Matt Porter: Originally from Michigan's Upper Peninsula, Matt Porter now resides with his family on Colorado's Western Slope. Known for his YouTube channel "ADHD Whiskey", Matt is a Judge for Fred Minnick's ASCOTS, earned the title of "World's Top Whiskey Taster" in 2020 and is a national two-time Blending Champion.

Skrewball® Whiskey Partners with Hannah Berner to Release Limited-Edition Holiday Shotcuterie Board

By Just malt12/08/2023 07:51:00 AMMaltNewsNo comments

The Comedian and Her Nana Prepare to be the Ultimate Hostesses this Season with the Skrewball Sleigh the Holidays Kit

NEW YORK, Dec. 7, 2023 Skrewball Whiskey, the original peanut butter whiskey, announced today the launch of its limited-edition Skrewball shotcuterie board as showcased in partnership with comedian Hannah Berner and her beloved Nana, Vera DiLeo. Spreading holiday cheer and raising the bar on gatherings throughout the season, the Skrewball Sleigh the Holidays Kit will include the one-of-a-kind Skrewball shotcuterie board with shot glasses, along with the ingredients to make Hannah's adored Peanut Butter Espresso Martini and Skrewball's famous Salty Nuts shot garnished with smoked sea salt.

"I've always loved the holidays and now I have a reason to look forward to hosting friends and family during this time of year," said Hannah Berner. "The Skrewball shotcuterie board is such a fun addition to any festive gathering. It's also Nana-approved!"

Launched in limited quantity, the Skrewball Sleigh the Holidays Kit serves as a top gift for hosts, aspiring at-home bartenders and peanut butter fanatics alike. Included are the shotcuterie board, Skrewball Whiskey (750 ml bottle), Skrewball shot glasses, Owen's Nitro-Espresso Martini Mix, and smoked sea salt. The board will be available online at Sourced Craft Cocktails from Dec. 7 through Dec. 31 for $47. Must be 21 or older to purchase.

"We've combined two major party crowd-pleasers, the charcuterie board and shots, to create the ultimate holiday party must-have this season," said Skrewball Whiskey co-founders Steven and Brittany Yeng. "Paired with the relaunch of the limited-edition Skrewball Eggnog, available only during the holiday season, we know Skrewball will play a role in this joyous time of year rooted in tradition and gathering."

For more information about Skrewball Peanut Butter Whiskey, visit www.skrewballwhiskey.com and follow on Facebook and Instagram (@skrewballwhiskey).

About Skrewball Peanut Butter Whiskey
Skrewball Whiskey was founded by Steven Yeng, a Cambodian refugee, and his wife Brittany, a former chemist who became a lawyer. Steven discovered his love of peanut butter shortly after arriving in the United States. Later, he began to integrate the quintessential, American nut butter into a top-selling cocktail at a bustling downtown Ocean Beach (San Diego) bar he ran. Seeing the popularity, Brittany would take Steven's bestselling shot and help turn it into a shelf-stable whiskey with her chemistry background. Skrewball Peanut Butter Whiskey has won several awards, including the Best Flavored Whiskey award at the New York World Wine and Spirits Competition. The brand rapidly expanded in the US, Canada, and the Caribbean. For more information, visit www.skrewballwhiskey.com.

Southern Kentucky Distillery Slate Fork Stumpwater Original Kentucky Moonshine Corn Whiskey

By Just malt12/08/2023 07:06:00 AMNewMaltNo comments

Southern Kentucky Distillery Slate Fork Stumpwater Original Kentucky Moonshine Corn Whiskey 50%-ABV 750ml.

Virgil Kaine Ginger Infused Bourbon Whiskey

By Just malt12/07/2023 09:44:00 AMNewMaltNo comments

Virgil Kaine Ginger Infused Bourbon Whiskey 40%-ABV 750ml.

TinCup Fourteener 14-Year Bourbon Whiskey

By Just malt12/06/2023 08:14:00 AMNewMaltNo comments

TinCup Fourteener 14-Year Bourbon Whiskey 42%-ABV 750ml.

Wolf Spirit Re-Enters Whiskey Ring with Heavy Weight Card: Puncher’s Chance® The Unified Belt Bourbon/Irish Blend

By Just malt12/05/2023 10:56:00 AMMaltNewsNo comments

EUGENE, OREGON – December 5, 2023 – Today, Wolf Spirit’s Puncher’s Chance® Bourbon announces the fifth release in its award-winning portfolio of fine whiskeys. Puncher’s Chance THE UNIFIED BELT is a limited-release, three-cask blend of fine Bourbon and Irish Whiskey, serving as the follow up to Puncher’s Chance THE UNDISPUTED Bourbon, which won a Platinum Medal and Best in Show 2^nd Runner Up honors at Tony Abou-Ganim’s heralded TAG World Spirits Awards in the American Bourbon Single Barrel category.

With barrels sourced by IJW Whiskey Company of Louisville, KY and crafted by IJW Master Blender Steven Hughes, THE UNIFIED BELT is the first cross-category whiskey blend from Wolf Spirit. First into the ring is a four-year-old high-rye base Kentucky Straight Bourbon distilled with a proprietary yeast and aged to four years in barrels featuring a #4 alligator char aged at a traditional rickhouse in Danville, KY; the mash bill being 70% corn, 20% rye, 10% malt. That is married to a four-year-old Irish Whiskey crafted from 100% malted barley and proprietary yeast, then aged in former Bourbon barrels in a palletized warehouse in Ireland. To add further complexity and depth, a third cask joins the lineup, this being a 14-year-old Bourbon finished in first-fill Pedro Ximenez and Olorosso Sherry casks for up to 15 months. The mash bill of this precious liquid is 84% corn, 8% rye and 10% malt.

“Like we did with Puncher’s Chance THE LEFT CROSS, which was finished in Jamaican rum casks, we wanted to push our creativity to create a truly multidimensional whiskey experience,” said Umberto Luchini, Founder of Wolf Spirit. “The Bourbon and Irish Whiskey created an intriguing blend, but I think it was the addition of the 14-year-old Bourbon finished in sherry casks that really created something unexpected and special in THE UNIFIED BELT, which is the hallmark of the Puncher’s Chance brand.”

At the ring of the bell, The UNIFIED BELT enters with dark fruit, orchard fruit and cocoa, which are perfectly balanced with layers of warm oak and baking spice. The finish is long with hints vanilla and baked green apples. The Unified Belt is bottled at a very approachable 96 proof and retails at $149.99 for a 750 ml.

The brand name of Puncher’s Chance itself is a boxing reference, denoting that almost anyone is possible of a knockout punch, no matter what the odds. For the uninitiated in the boxing arena, a unified belt or champion is a boxer who holds at least two world championships of major sanctioning bodies in their respective division, lending the name well to a rare Bourbon/Irish Whiskey blend.

Earlier this year, Puncher’s Chance renewed a deal with the Professional Fighter’s League to bring its whiskey to the growing MMA community – while also proudly partnering with MMA legend Bruce Buffer.

The Unified Belt may be purchased at fine spirits retailers nationwide and online at https://ourwolfspirit.com.

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EDITOR NOTE: High-res images may be found HERE.

ABOUT WOLF SPIRIT

Perhaps the only liquor company in the world founded in an old laundromat (Nanny’s Wash & Dry, to be exact), Wolf Spirit is a true Eugene, Oregon original, producing fine, handcrafted products that capture the pioneering spirit of the American northwest. Founded by Campari Group veteran Umberto Luchini and helmed by longtime spirits industry expert Bradd Levitan, Wolf Spirit embodies the traits of its namesake. Guided by instinct and fueled by a hunger for brands with authentic stories, Wolf Spirit is building a pack of unique products with courageously bold identities that come together with purpose. Our premium brands include Puncher’s Chance® Bourbon, Tom of Finland® Organic Vodka, Blood x Sweat x Tears® Vodka, and Mr. Pickles Pacific Northwest Gin. Launched in 2017, Wolf Spirit’s products are now available nationally across the US with a keen focus on national and regional on- and off-premise chains. Find out more at www.ourwolfspirit.com.

Champagne Problems? Not This Holiday Season. Fireball Whisky Sets Boring Traditions Ablaze with the Dragnum Classy Collection

By Just malt12/05/2023 09:26:00 AMMaltNewsNo comments

LOUISVILLE, Ky., Dec. 5, 2023 - Move over Rudolph, there's a new holiday hero in town. Fireball, the world's #1 shot brand, is saying hell no to stuffy celebrations and hell-o to "classy" holiday party accoutrement with the exclusive drop of the Fireball Dragnum Classy Collection, an elegant holiday gift box including Crystal Shot Glass Flutes, Dragon Egg Caviar and a magnum-sized bottle - aka Dragnum - of Fireball Whisky.

The release comes hot on the heels of the launch of Fireball Dragnum, a giant and glamorous champagne-inspired masterpiece unveiled to help ignite the holidays. Dragnum is encased in a sleek glass bottle that looks a lot like what we imagine dragon's bubbly would look like but is actually just classic Fireball Cinnamon Whisky.

"People were so eager to ditch their champagne for the Dragnum that our mission became even clearer: burn basic and boring holiday traditions to the ground. This year, cinnamon dragon eggs are the new caviar, Dragnum is the new bubbly and crystal shot glass flutes are the new champagne coupes," said Danny Suich, Global Brand Director for Fireball. "The Fireball Dragnum Classy Collection will get you through any festivity with grace, some dignity and three outrageously spicy conversation starters."

The incredibly stylish and exclusive Fireball Dragnum Classy Collection includes:

Crystal Shot Glass Flutes: Elegant, real crystal glasses inspired by the traditional champagne flute, but with a shot glass daintily perched atop a crystal stem. Because why would you drink Fireball out of anything else?
Fireball Dragon Egg Caviar: With texture just like traditional caviar, but flavored with the spicy sweet flavor of cinnamon, Dragon Egg Caviar offers a sophisticated and delicious pairing alongside Fireball Dragnum and puts the ro[e] in holiday hero. (No real fish eggs were used in the making of Dragon Egg Caviar.)
Fireball Dragnum: A giant bottle of Sweet Cinnamon Delight that comes complete with a fancy Fireball logo, cork-inspired topper, classic wire cage, and crinkled foil wrap. Guaranteed to up the fancy factor at any gathering.

This must-have gift for the shot-taker in your life goes on sale December 12 at 10am EST and in select states online via spirits e-commerce partner ReserveBar (link) for the fire price of $50 (local taxes and fees apply). Limit one per customer.

"The Dragnum Classy Collection is so lit it will have you changing the lyrics from 'Jingle Bell Jingle Bell Jingle Bell Rock' to 'Fireball, Fireball, Fireball Shots' while you and your friends gracefully enjoy Dragnum from your crystal shot glass flutes and chase it with spoonfuls of Fireball caviar. Class factor with the Classy Collection? 100/100," said Jake, 25, a [still] very classy man from Ohio who is back again with more Dragnum feedback.

If you're not one of the lucky few to get your hands on the Dragnum Classy Collection, you can still purchase Fireball Dragnum nationwide wherever you get your Fireball. Fireball Dragnum contains 1.75 liters of Fireball and is priced at a suggested retail price of $24.99. The product will be available throughout the holiday season and into the new year.

Stay up to date on all things Fireball by following @FireballWhisky on Instagram and Facebook.

About Fireball
Imagine standing face-to-face with a fire-breathing dragon who just ate a barrel of spicy cinnamon…that's Fireball Whisky. Tracing its roots all the way to Canada, Fireball is known to ignite any occasion – from a round of golf, to happy hour and everything in-between. Made using natural cinnamon flavor, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit https://www.fireballwhisky.com.

Please Drink Responsibly. Whisky with Natural Cinnamon Flavor. 33%/Alc/Vol. Produced by Sazerac Company, Louisville, KY

Old Elk The Mansfield Way 75th Anniversary Edition 179th Airlift Wing

By Just malt12/05/2023 08:54:00 AMNewMaltNo comments

Old Elk The Mansfield Way 75th Anniversary Edition 179th Airlift Wing 6-Year.

Folklore Mother Ruckers Rye Alabama Handmade Whiskey

By Just malt12/04/2023 10:16:00 AMNewMaltNo comments

Folklore Mother Ruckers Rye Alabama Handmade Whiskey 45%-ABV 750ml.

Michelin-Starred Duo Chefs Gabriel Kreuther and Charlie Mitchell Unite for DEWAR'S® Double Double Dinner in New York City

By Just malt12/01/2023 10:55:00 AMMaltNewsNo comments

The soirée, held on November 29 at The Blond, marked the launch of DEWAR'S® Blended Scotch Whisky's highest-age expression to date and the first in the brand's four-part Collector's Series – DEWAR's Double Double 37 Year Old.

HAMILTON, Bermuda, Nov. 30, 2023-- DEWAR's® Blended Scotch Whisky, the world's most awarded Blended Scotch, hosted a first-of-its-kind Michelin-star dinner helmed by celebrated French Chef Gabriel Kreuther and Detroit-raised Chef Charlie Mitchell, who recently became the first African American to win a Michelin star in New York City.

Designed to fete the launch of DEWAR's Double Double 37 Year Old Blended Malt, the Double Double menu celebrated the seamless coming together of distinct styles and flavors of the impressive chef duo, as well as the coming together of expertly blended malts in the 37 year old Scotch whisky.

The dinner reflected the chefs' respective styles, from Chef Charlie Mitchell's trailblazing take on New American cuisine to Chef Kreuther's French discipline, expressed at his eponymous two-star Michelin restaurant. For a clever double entendre on the DEWAR's Double Double range the 'double' menu was a veritable dialogue between the duo, spoken through the pairings. While the Dewar's Double Double series is traditionally savored on its own, the chefs ingeniously infused their creativity into crafting cocktails, encompassing:

Hokkaido Uni Bibimbap paired with DEWAR'S Double Double 21 Year Old Mizunara Oak Cask finished whisky via a reimagined take on the classic Boulevardier cocktail. This innovative version is delicately stirred over koshikari rice, masterfully blending, and introducing new, flavors.
Black Perigord Truffle, infused with DEWAR'S DOUBLE DOUBLE 27 Year Old Washed Pearled Barley. Complemented with German Butterball-Nori Espuma and Fried Dulce Seaweed, this dish pairs perfectly with a floral rendition on an Old Fashioned, skillfully highlighting the multifaceted character of DEWAR'S Double Double 27 Year Old Palo Cortado Cask Finish, with hints of lilac, lavender and green chartreuse.
Japanese A5 Wagyu Steak and Blue Lobster are paired with DEWAR'S Double Double 32 Year Old Pedro Ximenez Cask Finish. This whisky, already a masterpiece in its own right, gains an additional layer of complexity and richness via a washing process using the unparalleled A5 Wagyu Steak. This process imbues the whisky with more depth, echoing the steak's exquisite marbling and flavor profile. Finally, the whisky is showcased in perhaps one of the most unique variations of the classic Rob Roy.

The dinner was crowned by a neat serving of DEWAR'S Double Double 37 Year Old – a rare, limited-edition blended malt, which honors the whisky-making traditions of Speyside region of Scotland – paired with a Chestnut Crème "Tobacco Chantilly" Red Currant Sorbet.
Firmly cementing the recently released bottle within the luxury canon, DEWAR's Double Double 37 Year Old is accompanied by two exquisitely crafted Baccarat Massena crystal tumblers to further elevate the tasting experience into a celebration; available for sale in very limited quantities HERE (SRP $1,799).

Chef Kreuther remarked: "Collaborating with Chef Charlie Mitchell for the DEWAR's Double Double Michelin Star Dinner was a culinary exploration where French precision met New American innovation, all in perfect harmony with the nuanced layers of the DEWAR's Double Double range. As Culinary Director, the partnership resonates uniquely for me, blending the artistry of our culinary creations with the elegance of Baccarat crystal. Presenting DEWAR's Double Double 37 Year OId with two Baccarat Massena crystal tumblers invites you to savor not just a drink but an elevated experience, marrying culinary excellence with timeless luxury."

Chef Mitchell remarked: "Crafting the DEWAR's Double Double Michelin Star Dinner with Chef Gabriel Kreuther was a fascinating journey where we translated the intricate layers of DEWAR's Double Double range into a culinary symphony. The challenge was not just in merging our styles but in embracing the complexity of the whisky itself. The nuanced expressions of the DEWAR's Double Double series became a guiding muse, inspiring us to create a menu that resonates with the rich tapestry of flavors found in DEWAR's Double Double 37 Year Old and the entire range."

"Much like fine whisky, culinary knowledge is passed down from generation to generation, with each era adding their own take and discovering new ways to delight epicureans. Our Double Double range was created with exactly this in mind, building on our almost 180 years of whisky-making with a series of ultra-aged whiskies that makes whisky aficionados excited about what we might create next. With the launch of DEWAR's Double Double 37 Year Old, we invite enthusiasts to embark on a sensory journey, experiencing the culmination of time-honored traditions and contemporary innovation in every sip," said Vice President of DEWAR's North America, Brian Cox.

See here for Hi-Res Imagery

About DEWAR'S
Founded in 1846 by John Dewar, DEWAR'S® has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series, DEWAR'S Caribbean Smooth and the exclusive DEWAR'S 25. These whiskies are crafted using the DEWAR'S oak marrying ageing process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About Bacardi Limited
Bacardi Limited, the largest privately held international spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 10 countries, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram or X, formerly known as Twitter.

About Gabriel Kreuther
Gabriel Kreuther is the chef and co-owner of the eponymous award-winning restaurant, Gabriel Kreuther, and Kreuther Handcrafted Chocolate, adjacent to Bryant Park. Gabriel Kreuther reflects chef Kreuther's training at Michelin-starred kitchens throughout Germany, France and Switzerland, his Alsatian heritage and his love of New York City. Chef Kreuther began his career stateside at La Caravelle, had a leadership role at Restaurant Jean-Georges Central Park before becoming the Executive Chef of the much-lauded Atelier in the Ritz-Carlton, and The Modern, where his cooking received numerous accolades throughout his nearly decade-long tenure. A long-standing member and mentor for the prestigious Bocuse d'Or USA Culinary Council, Team USA placed Silver in 2015 and won Gold in 2017 of the World Competition. Chef Kreuther was named one of Food & Wine's Best New Chefs in 2003 and received the James Beard Foundation Award for Best Chef: New York City in 2009. Gabriel Kreuther has received two Michelin stars consecutively since 2019, the AAA 5 Diamond Award, Best New Restaurant of the Year by New York's Village Voice, 3 Stars from the New York Times, was named the 2023 Forbes Travel Guide Five-Star Award Winner, Wine Spectator 2022 Grand Award Winner, and most recently, was named one of the New York Times' 100 Best Restaurants in New York City in 2023. The restaurant is a member of the prestigious Relais & Châteaux Association, as well as part of the highly selective Les Grandes Tables du Monde. Chef Kreuther published his first cookbook, Gabriel Kreuther, The Spirit of Alsace: A Cookbook, sharing his restaurant creations and interpretations of traditional Alsatian dishes in 2021.

About Charlie Mitchell
Chef Charlie Mitchell, the executive chef and co-owner of Michelin-starred restaurant Clover Hill in Brooklyn Heights, made culinary history as the first Black chef in New York City to receive Michelin's 2022 New York Young Chef Award and the second Black executive chef in the country to earn this distinction. Raised in Detroit, his passion for cooking was nurtured by his grandmother's influence. At Clover Hill, he leads a team crafting an ever-changing, eight-course tasting menu featuring exquisite dishes like king crab tartlet and Spanish octopus. His dedication to culinary excellence, marked by Clover Hill's Michelin star and his recognition as the best young chef by Michelin, reflects his commitment to inspiring and exciting patrons about the world of food.

The Glenrothes Distillery Peter Wilkins Pocket Watch 16-Year Sherry Cask Matured Single Malt Scotch Whisky

By Just malt12/01/2023 10:35:00 AMGlenrothes, NewMaltNo comments

The Glenrothes Distillery Peter Wilkins Pocket Watch 16-Year Sherry Cask Matured Single Malt Scotch Whisky 46%-ABV 750ml.

Maker's Mark® Bourbon Advances its Pursuit of Flavor Through Nature With the Filling of its First Certified Regenified Barrel

By Just malt11/30/2023 10:39:00 AMMakersMark, MaltNewsNo comments

Historic milestone recognizes the adoption of regenerative agriculture practices in grain production as Maker's Mark continues on its mission to act as a force for good

LORETTO, Ky., Nov. 29, 2023 Maker's Mark, the iconic handmade Kentucky bourbon, is proud to announce the filling of its first Certified Regenified barrel of Maker's Mark whisky. It becomes the first spirits distillate to achieve this certification designated by Regenified, a leading third-party regenerative agricultural verification and supply chain-solution company. With this certification, the brand continues on its long-term mission to cultivate bourbon that betters the world, while crafting the most flavorful product possible.

This historic barrel filling was made possible by the strong partnership and shared vision between Maker's Mark and its long-term partner farmers in the Kentucky community who supply its corn and distinctive flavoring grain of red winter wheat, which together make up 86% of the iconic Kentucky bourbon's mashbill. To be Certified Regenified, more than 75% of the grains in the mashbill must be sourced from Certified Regenified farms that have demonstrated a commitment, like Maker's Mark, to restoring and revitalizing our most precious resource – our soil – through regenerative agriculture practices. Each of the brand's corn and wheat farm partners achieved Regenified certification this fall.

"Today, I am proud to say that the Maker's Mark fans know and love is being crafted, in large part, using regenerative practices that give back to the land more than we take," said Rob Samuels, 8th generation whisky maker and grandson of the founders at Maker's Mark. "When we commit to these practices, we are rewarded with a healthier environment, higher quality ingredients and ultimately, a more flavorful whisky. I couldn't be more grateful to our grain farmer partners who have shared our commitment from the beginning. It's a proud moment to have our efforts, together, validated and recognized by an organization like Regenified."

Regenified was founded in 2021 by a team of regenerative farming pioneers, experts and innovators to promote regenerative farming practices and combat the decline of soil health due to intensive and unsustainable agricultural practices. The organization works with farmers and ranchers alongside food manufacturers and retailers to repair, rebuild, revitalize and restore the function of the ecosystem and preserve the soil for future generations. Through the Regenified verified label and their proprietary 6-3-4™ Verification Standard, Regenified helps farmers and ranchers understand where their practices and lands are on the regenerative path.

"Maker's Mark's step with their first Certified Regenified whiskey is more than a milestone; it's a story of dedication and partnership with their farmers and the environment," said Salar Shemirani, chief executive officer at Regenified. "As one of the first companies of its size and scale to genuinely embrace regenerative practices, Maker's Mark is setting a new industry standard for others to follow. Partnering with their farmers, they are committed to achieving measurable and continuous improvement above and below the ground, for generations to come."

Since its founding, Maker's Mark has been driven by a sense of responsibility towards its shared natural environment. In addition to advancing regenerative agriculture practices in its own production, other recent initiatives from the B Corp certified brand include the establishment of the world's largest repository of American White Oak trees for research purposes; a first-of-its-kind genome mapping project of the American White Oak species; and the establishment of a 78-acre Natural Water Sanctuary on its distillery grounds to preserve and protect the land that filters its water source now and in the future. The brand has also introduced new guest experiences at its homeplace of Star Hill Farm designed to provide a deeper understanding of the agricultural, research and flavor initiatives happening on the property.

For more information about Maker's Mark and its efforts for good, visit www.MakersMark.com.
For more information about Regenified, visit www.Regenified.com.

About Maker's Mark®

In 1953, in Loretto, Ky. Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. While he developed the bourbon, his wife Margie Samuels ideated the bourbon's name and label, standout bottle shape, iconic and signature look that still involves hand-dipping each bottle in red wax to this day. Together as co-founders, Bill and Margie transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark® Kentucky Straight Bourbon continues to be crafted in the same, purposeful way.

In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46®, Maker's Mark® Cask Strength, Maker's Mark® Private Selection and Maker's Mark® Cellar Aged. Today, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified certification, a reflection of the brand's dedication towards building a more inclusive and sustainable economy. For more information, visit www.makersmark.com.

About Regenified

Regenified is a practice and outcome-based land verification and product certification program that champions regenerative agriculture. Founded by a team of regenerative farming pioneers, experts, and innovators, Regenified promotes practices that enhance biodiversity, soil health, water quality, and nutrient density while aligning with nature. Regenified verifies and certifies farms, ranches, and products that restore ecosystems and regenerate soil, ensuring a sustainable legacy for future generations. Committed to cultivating a regenerative world, Regenified guides farms and brands toward practices that rejuvenate the Earth, support thriving ecosystems, and transform agriculture into a healing force for our planet. Farmers and buyers interested in learning more should visit www.regenified.com.

WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker's Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2023 Maker's Mark Distillery, Inc., Loretto, KY.

Blue Run Spirits' 12 Days of Bourbon Returns with Limited-Edition Bourbon Drops Plus New Premium Holiday Gift Calendar

By Just malt11/30/2023 10:36:00 AMMaltNewsNo comments

Blue Run Spirits releases LTO Gifting Calendar Complete With Whiskey-Lover Essentials for a Lucky Few

GEORGETOWN, Ky., Nov. 30, 2023 Blue Run Spirits is celebrating this holiday season with the third annual release of their highly anticipated 12 Days of Bourbon series. This final whiskey release of the year features a dozen single barrel, barrel proof bourbons from acclaimed distiller, Jim Rutledge. Plus, the award-winning bourbon brand is introducing a whole new way to extend your premium bourbon experience throughout the season with the first-ever Blue Run Holiday Gift Calendar. Valued at $200 this calendar is complete with 12 bourbon-inspired gifts and available in limited quantities as a gift with purchase of Blue Run High Rye bourbon starting Dec 12.

To kick off December, for 12 days Blue Run will be dropping their annual group of highly limited-edition bourbons derived from a dozen different single barrels of barrel proof bourbons with a variety of unique profiles. Sales for these limited edition bourbons will go live Friday, December 1 at 3:00PM EST at https://www.bluerunspirits.com/shop/12days.

"Our 12 Days of Bourbon drops are always an exciting moment for us and Blue Run fans. Not only does it bring excitement for Blue Run around the holiday season, but fans get to experience rich and bold flavors with each expression," said Mike Montgomery, Co-founder of Blue Run Spirits and Vice President, Coors Spirits Company. "We're honored to make the holidays brighter with the 12 Days of Bourbon collection."

The 2023 12 Days of Bourbon line up includes:

Spiced & Spiked
All the Gold Rings
Mistletoe Miracles
Fully Lit
Rockin Around
Karamu's Feast
Punch Bowl
Eighth Day
Grandma's House
Midnight Massive
Blue X-Mas
Sleighing It

On the 12th and final day of the 12 Days of Bourbon Collection drop, Blue Run Spirits is making this year's celebrations even brighter with their first-ever Blue Run Holiday Gift Calendar. An exclusive gift with a purchase* of Blue Run High Rye bourbon on BlueRunSpirts.com, the Blue Run Holiday Gift Calendar is packed with luxury items that are sure to impress. Each gift is curated specifically to elevate the whiskey drinking experience and will give whiskey lovers everything they need to enjoy their favorite drink this holiday season. The Blue Run Holiday Gift Calendar includes a full bottle of Blue Run High Rye bourbon to give a loved one, a variety of samples from the 2023 12 Days of Bourbon expressions, tasting glasses, a flask, an ornament, and steak service for two.

"Blue Run fans everywhere mark their calendars for our 12 Days of Bourbon drops with most expressions historically selling out within minutes," said Alan Bremerkamp, Director of Marketing, Coors Spirits Company. "But this year, we wanted to extend that love of bourbon beyond those initial 12 days. With our first ever Blue Run Holiday Gift Calendar, we've created the ultimate luxury bourbon seasonal calendar perfect for whiskey connoisseurs, lovers of the finer things in life, or the friend who already has seemingly everything. Grab one for your loved one or even yourself before they are gone!"

These limited-edition calendars will be available exclusively at https://www.bluerunspirits.com/shop/holiday-calendar. Valued at $200, the first ten people to purchase High Rye bourbon for $99 each day at 9am EST from 12/12-12/15 will receive this specialty gift. Available in select states as supplies last. The calendars will arrive just in time to put a bow on your holiday celebrations.

Find Blue Run Spirits online at http://www.bluerunspirits.com, and on social media: Instagram, Facebook and Twitter.

The first ten people to purchase Blue Run High Rye Bourbon each day at 9am EST at https://www.bluerunspirits.com/shop/holiday-calendar will receive a Blue Run Holiday Gift Calendar. 40 total gifts available from 12/12-12-15. To be eligible to receive gift with purchase valued at $200, purchaser must be 21+ years of age and reside in the following legally authorized states: Arizona, California, Colorado, Connecticut, DC, Florida, Georgia, Hawaii, Iowa, Illinois (limited to certain zip codes), Indiana, Kansas, Louisiana, Massachusetts, Maryland, Maine, Michigan (limited to certain zip codes), Minnesota, Missouri, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma (limited to certain zip codes), Oregon, Pennsylvania, Rhode Island (limited to certain zip codes), Texas (limited to certain zip codes), Virginia, Washington, Wisconsin, West Virginia, Wyoming. Purchase does not guarantee a gift. First come, first served while supplies last.

ABOUT BLUE RUN SPIRITS
Georgetown, Kentucky-based Blue Run Spirits is an evolution of the traditional spirits company, creating award-winning bourbon and rye whiskies through time-honored traditions matched with inclusive, forward-looking vision. It all starts with the whiskey itself, carefully crafted by Blue Run Distillery Consultant and Liquid Advisor, Bourbon Hall of Famer Jim Rutledge and Whiskey Director Shaylyn Gammon. That precious liquid is then housed in striking packaging adorned with Blue Run's signature butterfly medallion, marking the metamorphosis of a centuries-old industry as Blue Run reaches across the bar to welcome today's younger, broader and more diverse whiskey drinker. Blue Run Spirits was founded in 2020 and was named one of the 50 most innovative companies in America by Bloomberg.

ABOUT COORS SPIRITS CO.
Coors Spirits Co. was established in 2023 to house Molson Coors' growing spirits division as part of the company's shift from a beer company to a total beverage company. Molson Coors' entry into spirits began with the 2021 launch of Five Trail Blended American Whiskey, which gained quick accolades that included Double Gold at the 2022 San Francisco World Spirits Competition. In spring 2023, the company added Barmen 1873 Bourbon (a reference to the hometown of Coors Brewing founder Adolph Coors and the year he established the brewery in Golden, Colo.) to its lineup. And in August of 2023, Molson Coors acquired Blue Run Spirits of Georgetown, Ky, a distiller of luxury bourbons and rye whiskies to complement the portfolio. Further innovation is planned for the years to come.

ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson Coors has brewed beverages that unite people for all life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel's Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

Crown Royal Honored Those Who Serve With An Epic Game Day Experience

By Just malt11/30/2023 10:34:00 AMCrownRoyal, MaltNewsNo comments

The award-winning whisky brand teamed up with NFL Legend DeMarcus Ware and Grammy Nominated Artist-Songwriter BRELAND to host a watch party for veterans and active military members as a thank you for their service

SAN ANTONIO, Nov. 30, 2023 - This NFL season, Crown Royal, the first-ever whisky partner of the National Football League has honored those who selflessly serve others as part of year three of their Kick Off with Crown (KOWC) campaign. For over a decade, Crown Royal has supported the military and like-minded charitable organizations by shining a spotlight on their service and giving back to them. This past Monday, the award-winning whisky brand continued this work by teaming up with NFL Legend, DeMarcus Ware and country music sensation BRELAND to host hundreds of veteran and active military members for a memorable game day experience filled with football, cocktails and music! This event was the culmination of the NFL football season where Crown turned the tables to serve those who serve our country.

Throughout the evening, guests indulged in premium Crown Royal cocktails, enjoyed delectable treats from local establishments, satisfying their game day cravings and enjoyed activities, such as a trading card photo station, that added to the excitement of the evening. As a gesture of appreciation, Crown Royal gifted active duty members with the iconic purple bag filled with premium items sourced from Bunker Labs, a non-profit organization supporting veterans and veteran-owned businesses. DJ Recess was also on hand to keep the energy high during plays and commercial breaks throughout the event.

Grammy Nominated Artist-Songwriter BRELAND graced the stage with a show-stopping halftime performance featuring his hit songs, "My Truck" and "High Horse," giving guests an unforgettable experience as he expressed gratitude to the military community for their service.

"Collaborating with Crown Royal to perform for our dedicated military was truly a remarkable experience and I am brimming with honor," said BRELAND. "These amazing men and women epitomize generosity and selflessness. It was a true privilege to share my music and artistry with them today."

Leading up to Giving Tuesday, Crown Royal kicked off Thanksgiving week and hosted an exclusive NFL watch party for the dedicated staff and volunteers of their charity partner, Feeding America's NYC chapter, City Harvest. The event served as an expression of gratitude to their amazing volunteers and allowed attendees to raise a glass and toast to their own ongoing service.

"Crown Royal takes immense pride in giving back to those who have selflessly dedicated themselves to the service of others. "Crown Royal has a long history of supporting the military, and we wanted to do something different this year," remarked Hadley Schafer, Director, Crown Royal. "The essence of the Kick Off with Crown campaign has always been centered around honoring generous individuals who make game day great in their own way. All service and hospitality workers play an essential role in the traditions of football. In year three we had the perfect opportunity to marry our love for the game and our legacy military efforts into one amazing event. I am honored to have the privilege to partner with BRELAND and DeMarcus Ware to bring this vision to life for these brave men and women."

Crown Royal has worked with over 30 charitable partners to champion hospitality workers and the military—from delivery drivers to volunteers in the stadiums, the whisky label has recognized the efforts of those who keep game day great through a $2M commitment through the Crown Royal Generosity Fund.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About BRELAND
A boundary-shattering breakout star, BRELAND is pushing the possibilities of Country music on a global scale. Since the arrival of his PLATINUM-certified debut single "My Truck," the New Jersey-bred singer/songwriter/producer has amassed over 1.1 BILLION career streams, brought his crowd-thrilling live show to an international headline tour, and gained acclaim from many of the world's leading music publications (with Rolling Stone hailing him as "a symbol of Country music's ongoing evolution" and Billboard calling him a "keen, visionary solo artist"). On his critically acclaimed 2022 debut album CROSS COUNTRY, the Bad Realm Records/Atlantic Records/Warner Music Nashville artist introduced a high-energy sound that blurs the barriers between Country, Pop, Hip-Hop, Soul, and Southern Gospel, offering up smash hits like the GOLD-certified "Praise The Lord (feat. Thomas Rhett)." A blockbuster year for BRELAND, 2023 has included such triumphs as teaming up with superstar Keith Urban to open the 16th annual Academy of Country Music Honors by performing their GOLD-certified collaboration "Throw It Back" and — immediately following the performance — receiving the ACM Lift Every Voice Award, recognizing his role in "elevating underrepresented voices throughout the Country music genre, transcending demographics and geography." Released in September, CROSS COUNTRY: THE EXTRA MILE delivered a star-packed bonus version of his full-length debut, with the expanded album's six fresh tracks including a brand-new feature with Brittney Spencer as well as longtime live favorite "Cowboy Don't." With his high-profile TV appearances to date including Good Morning America, Jimmy Kimmel Live!, The Voice, and TODAY, he also spent much of 2023 on the road as support for the legendary Shania Twain's QUEEN OF ME TOUR in the U.S. and U.K. (with stops at iconic venues like Madison Square Garden), in addition to taking his THE EXTRA MILE TOUR across the U.K., Germany, Netherlands, Denmark, Sweden, and Norway. A truly magnetic live performer, BRELAND has also graced the stage at major festivals like Stagecoach and C2C: Country to Country Festival, fulfilling his mission of uniting audience members from all walks of life with his wildly joyful music.

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