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Showing posts with label JimBeam. Show all posts
Showing posts with label JimBeam. Show all posts

30 January 2026

Jim Beam Beam’s Ten-Pin 10 year Kentucky Straight Bourbon Whiskey

Jim Beam Beam’s Ten-Pin 10 year Kentucky Straight Bourbon Whiskey

Jim Beam Beam’s Ten-Pin 10 year Kentucky Straight Bourbon Whiskey
50%-ABV, 750ml bottles.
About Jim Beam:

Jim Beam is the world’s #1 selling bourbon whiskey, known for its rich history dating back to 1795 and a variety of products. It is a brand of Kentucky straight bourbon whiskey made from a mash of corn, rye, and barley malt, and aged in new, charred oak barrels. The original bourbon is known for its caramel, vanilla, and woody grain flavors.

History:
The Jim Beam brand originated in Kentucky in 1795 with Jacob Beam. It was named after James Beauregard “Jim” Beam, who helped modernize the family’s whiskey-making techniques and rebuilt the business after Prohibition. The James B. Beam Distilling Company was officially formed in 1943, and the brand name was changed to Jim Beam.

Production:
Jim Beam is a type of Kentucky straight bourbon, which means it is made in Kentucky and must meet specific legal requirements. The mash bill includes corn, rye, and barley malt, and the fermentation uses a yeast strain kept alive since Prohibition. It is distilled twice and aged for a minimum of four years in new, charred American white oak barrels.

Flavor profile:
The original Jim Beam bourbon has a light-bodied, spicy, and sweet flavor, with notes of caramel, vanilla, and oak. Premium varieties, like Jim Beam Black, are aged longer for a fuller, smoother taste.

Variations:
In addition to its original bourbon, the brand offers a wide range of products, including different bourbons like Devil’s Cut and Single Barrel, as well as flavored whiskeys, ready-to-drink cocktails, and other spirits.

OUR HISTORY
Discover the Untold Story of Bourbon
In 1740, the Boehm family came to the 13 colonies, determined to live the colonial dream. 48 years later, they moved where Kentucky is now and changed their name to Beam. Hot summers, mild winters and a nearby limestone spring made their new home ideal for—you guessed it—growing corn.
Get ready…the bourbon part is coming soon.

16 December 2025

Jim Beam Toasted Oak 7 Year Kentucky Straight Bourbon Whiskey

Jim Beam Toasted Oak 7 Year Kentucky Straight Bourbon Whiskey

Jim Beam Toasted Oak 7 Year Kentucky Straight Bourbon Whiskey
47.5%-ABV, 750ml bottles.
About Jim Beam:

Jim Beam is the world’s #1 selling bourbon whiskey, known for its rich history dating back to 1795 and a variety of products. It is a brand of Kentucky straight bourbon whiskey made from a mash of corn, rye, and barley malt, and aged in new, charred oak barrels. The original bourbon is known for its caramel, vanilla, and woody grain flavors.

History:
The Jim Beam brand originated in Kentucky in 1795 with Jacob Beam. It was named after James Beauregard “Jim” Beam, who helped modernize the family’s whiskey-making techniques and rebuilt the business after Prohibition. The James B. Beam Distilling Company was officially formed in 1943, and the brand name was changed to Jim Beam.

Production:
Jim Beam is a type of Kentucky straight bourbon, which means it is made in Kentucky and must meet specific legal requirements. The mash bill includes corn, rye, and barley malt, and the fermentation uses a yeast strain kept alive since Prohibition. It is distilled twice and aged for a minimum of four years in new, charred American white oak barrels.

Flavor profile:
The original Jim Beam bourbon has a light-bodied, spicy, and sweet flavor, with notes of caramel, vanilla, and oak. Premium varieties, like Jim Beam Black, are aged longer for a fuller, smoother taste.

Variations:
In addition to its original bourbon, the brand offers a wide range of products, including different bourbons like Devil’s Cut and Single Barrel, as well as flavored whiskeys, ready-to-drink cocktails, and other spirits.

OUR HISTORY
Discover the Untold Story of Bourbon
In 1740, the Boehm family came to the 13 colonies, determined to live the colonial dream. 48 years later, they moved where Kentucky is now and changed their name to Beam. Hot summers, mild winters and a nearby limestone spring made their new home ideal for—you guessed it—growing corn.
Get ready…the bourbon part is coming soon.

04 December 2025

Jim Beam LA Dodgers–The World’s No 1 Dodgers Fan

Jim Beam LA Dodgers–The World’s No 1 Dodgers Fan

Jim Beam LA Dodgers–The World’s No 1 Dodgers Fan
40%-ABV, 750ml Bottles.
About Jim Beam:

Jim Beam is the world's #1 selling bourbon whiskey, known for its rich history dating back to 1795 and a variety of products. It is a brand of Kentucky straight bourbon whiskey made from a mash of corn, rye, and barley malt, and aged in new, charred oak barrels. The original bourbon is known for its caramel, vanilla, and woody grain flavors.

  • History:

    The Jim Beam brand originated in Kentucky in 1795 with Jacob Beam. It was named after James Beauregard "Jim" Beam, who helped modernize the family's whiskey-making techniques and rebuilt the business after Prohibition. The James B. Beam Distilling Company was officially formed in 1943, and the brand name was changed to Jim Beam.

  • Production:

    Jim Beam is a type of Kentucky straight bourbon, which means it is made in Kentucky and must meet specific legal requirements. The mash bill includes corn, rye, and barley malt, and the fermentation uses a yeast strain kept alive since Prohibition. It is distilled twice and aged for a minimum of four years in new, charred American white oak barrels.

  • Flavor profile:

    The original Jim Beam bourbon has a light-bodied, spicy, and sweet flavor, with notes of caramel, vanilla, and oak. Premium varieties, like Jim Beam Black, are aged longer for a fuller, smoother taste.

  • Variations:

    In addition to its original bourbon, the brand offers a wide range of products, including different bourbons like Devil's Cut and Single Barrel, as well as flavored whiskeys, ready-to-drink cocktails, and other spirits.

    • 09 October 2025

      Old Grand-Dad 7 Year Kentucky Straight Bourbon Whiskey


      Old Grand-Dad 7 Year Kentucky Straight Bourbon Whiskey Bottled In Bond 50%-ABV 750ml bottles.


      Be sure to check https://mybeerbuzz.com for further details and updates.  

      About Old Grand-Dad / Jim Beam:

      Inspired by historical Old Grand-Dad® high-rye bourbon production, generational tradition and family expertise. From 1882 to today, bold flavor and fearless character remain at the heart of every bottle.

      OUR BOURBONS

      From the approachable 4 Year 80 proof, the bold OGD 114 and expertly curated Bonded expressions, to the limited 16 Year release, discover a range of high-rye bourbons rooted in heritage and crafted for character.

      LOOKING BACK TO LOOK AHEAD

      Known as Old Grand-Dad® to the generations that followed, Basil Hayden Sr. made whiskey the way he wanted. As a farmer-distiller, he went about distilling his whiskey with leftover grain from his crops and perhaps may have preferred rye as a flavoring grain.

      Honed over time, his way of crafting whiskey was likely something he handed down to his son; and in turn, to his grandson Colonel R.B. Hayden who would justly name his distillery and bourbon brand after his "Old Grand-Dad".

      First bottled in 1882, very little has changed about it and that’s the only way we’d have it.

      Staying True to the Original

      Old Grand-Dad Bourbon, first bottled in 1882, remains a tribute to the storied and complex history of bourbon. With its nuanced flavors and unmistakable spiciness, very little has changed over the years - and that's exactly how we like it.

      Quality first bourbon. Family first values. When something is made the Beam way, it’s backed by principles that withstand the test of time.

      Welcome to the
      First Family of Bourbon.

      What makes our bourbon special are the eight generations behind it. Each of our family distillers has a spirit of their own, building on the Beam legacy of those who came before.

      Meet the family

      BOURBON AS IT SHOULD BE.

      Genuine, quality ingredients distilled by craftsmen without compromise. That’s bourbon made the Beam way.

      HOW WE DO IT

      26 April 2025

      Jim Beam Seven Generations Of The Beam Family Kentucky Straight Bourbon Whiskey

      Jim Beam Seven Generations Of The Beam Family Kentucky Straight Bourbon Whiskey

      Jim Beam Seven Generations Of The Beam Family Kentucky Straight Bourbon Whiskey 40%-ABV 50ml.

      26 March 2025

      JIM BEAM® INTRODUCES A TROPICAL TWIST TO KENTUCKY TRADITION WITH THE LAUNCH OF JIM BEAM® PINEAPPLE

      JIM BEAM® INTRODUCES A TROPICAL TWIST TO KENTUCKY TRADITION WITH THE LAUNCH OF JIM BEAM® PINEAPPLE


      The American Classic Meets the Bold, Sweet Flavor of Pineapple

      CLERMONT, Ky., March 25, 2025   Jim Beam is getting ready for summer with the unveiling of its latest flavor innovation, Jim Beam Pineapple, adding to its award-winning portfolio. This new expression blends the bold flavor of pineapple with signature smooth Kentucky straight bourbon – a fresh and flavorful take that adds a tropical piña twist to classic Southern traditions.

      This new release infuses the sweetness of pineapple notes with the smooth oak and caramel that bourbon fans know and love. It is a fresh take that is easy to enjoy, whether you are a seasoned whiskey drinker or whiskey curious. With its bold flavor and laid-back vibe, Jim Beam Pineapple offers an inviting introduction for those who find whiskey intimidating and encourages more people to raise a glass and enjoy it together.

      "As a brand rooted in Kentucky tradition, we love putting fresh spins on our brands— and Jim Beam Pineapple does exactly that," said Freddie Noe, 8th Generation Master Distiller of the James B. Beam Distilling Co. "This new flavor is our first flavored spirit in four years, and reflects the bold, vibrant spirit of today's South. It is a celebration of flavor and community, made to be enjoyed with family and friends this summer season."

      Designed for versatility, Jim Beam Pineapple can be enjoyed in a variety of refreshing serves, including the Jim Beam Pineapple & Lemon Lime Soda — served in a tall glass over ice and garnished with a slice of lime or a Pica y Piña, a bright yet spicy cocktail of Jim Beam Pineapple, lime juice, simply syrup, jalapeños and a tajin rim. Jim Beam Pineapple is ideal for bringing people together for backyard barbecues and front porch gatherings, offering a modern take on Southern flavors for drinkers 21+.

      Jim Beam Pineapple (32.5% ABV) is now available nationwide at select retailers for a suggested retail price of $19.99 per 750mL bottle.

      For more information about Jim Beam Pineapple and to discover cocktail recipes, follow Jim Beam on Instagram (@jimbeamofficial) and Twitter (@jimbeam) or visit www.jimbeam.com.

      About Jim Beam®: Jim Beam is the world's best-selling bourbon, crafted by eight generations of family distillers since 1795. Fred Noe, Jim Beam's seventh-generation Master Distiller, and Freddie Noe, Jim Beam's eighth-generation Master Distiller, have stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black®, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Flavors, and Jim Beam Rye among other offerings. For more information, go to www.jimbeam.com, @jimbeamofficial on Instagram and @jimbeam on Twitter.

      About Suntory Global Spirits: As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

      A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

      18 March 2025

      Jim Beam Cincinnati Reds Fans Bourbon Whiskey

      Jim Beam Cincinnati Reds Fans Bourbon Whiskey

      Jim Beam Cincinnati Reds Fans Bourbon Whiskey 40%-ABV 750ml.

      24 January 2025

      KNOB CREEK® AND ELI MANNING TEAM UP TO ELEVATE BIG GAME CELEBRATIONS WITH BOLD PICKS ON THE FIELD AND IN YOUR GLASS

      KNOB CREEK® AND ELI MANNING TEAM UP TO ELEVATE BIG GAME CELEBRATIONS WITH BOLD PICKS ON THE FIELD AND IN YOUR GLASS

      Bold Picks celebrates those who boldly stick to their standards and drink what tastes right with a limited-edition Knob Creek® Single Barrel Bourbon, hand-selected by football legend, Eli Manning.

      CLERMONT, Ky., Jan. 23, 2025 -- As excitement builds for the 2025 Big Game, Knob Creek®, an original offering of The Small Batch Bourbon Collection™ and leading American Whiskey, is proud to partner with football legend and New Orleans native, Eli Manning, to introduce Knob Creek® Bold Picks. To inspire fans to make confident choices, stick to their standards, and savor the perfect pour during the Big Game, Knob Creek® and Eli Manning introduce ELI MANNING'S 2025 BOLD PICK, a limited-edition Knob Creek® Single Barrel Bourbon available in select markets nationwide.

       

      Just as Eli Manning's bold moves have defined unforgettable moments on the field, Knob Creek's® bold, full-flavored bourbon elevates celebrations worth savoring. During the Big Game, while some fans reach for the usual, this limited-edition offering honors those who stay true to their own bold picks—whether that means cheering for the underdog or enjoying a glass of Knob Creek® to elevate the moment.

      "As the founding house of Small Batch American Whiskey, our family knows bourbon as well as Eli knows football, so it is an honor to collaborate on this Knob Creek® limited-edition ELI MANNING'S 2025 BOLD PICK release," said Eighth Generation Master Distiller, Freddie Noe. "It was a pleasure to welcome Eli to our campus and into the rackhouse, where, together, we developed a full-flavored single barrel bourbon that truly stands out. I'm confident football and bourbon fans will enjoy it as much as we do and I know it's a whiskey that would make my grandfather and Knob Creek founder, Booker Noe, proud."

      Hand-selected by former professional quarterback and self-proclaimed bourbon fan, Eli Manning, alongside Eighth Generation Master Distiller Freddie Noe, ELI MANNING'S 2025 BOLD PICK is patiently aged for a minimum of nine years in American white oak barrels and bottled at 120 proof, offering a full-flavor liquid that showcases the unmatched quality and craftsmanship for which Knob Creek® is known. With its complex balance of vanilla and oak, it delivers a rich and unforgettable tasting experience that will elevate game-changing occasions.

      "I partnered with Knob Creek® because it's my favorite bourbon. Every sip is full of rich, bold flavor, making it perfect for celebrating life's big moments and wins," said Manning. "Whether it's the 9-year-old in an Old-Fashioned or sipping 12-year-old neat for something a little more special, Knob Creek® is always my go-to, and I'm excited for fans to try my single barrel bold pick."

      Knob Creek® Single Barrel Bourbon: ELI MANNING' S 2025 BOLD PICK is bottled with the following characteristics:

      • Proof: 120
      • Aroma: Rich vanilla and butterscotch, with subtle cherry and leather notes.
      • Taste: Toffee and honey upfront, layered with dark stone fruits and dark chocolate hints.
      • Finish: A spicy kick of cinnamon and black pepper, with brown sugar and espresso, leaving a lingering warm taste.

      Leading up to the Big Game, Eli Manning will make bold, unapologetic picks around the last playoff games culminating in the Big Game. By celebrating underdog victories and game-winning moments, his picks embody the bold spirit of Knob Creek®, inspiring fans to make daring decisions of their own. Fans can follow along on Instagram @KnobCreek for his latest insights.

      For those looking to make their own bold picks, Knob Creek® is offering a chance to win an exclusive experience at the Fred B. Noe Distillery, the homeplace of bold bourbon. The winner and three guests will go on a private tour to gain an inside look at the warehouse selection process and the craftsmanship behind Knob Creek's® renowned flavors, along with airfare, hotel, transportation, and a $1,000 gift card to the American Outpost gift store. Fans can enter the sweepstakes via https://boldpicks.prod.fooji.com/ until February 10, 2025. Entrants must be 21+.

      Knob Creek® Single Barrel Bourbon: ELI MANNING' S 2025 BOLD PICK is available for a limited time at local retailers in three key locations, with a suggested retail price of $59.99 for a 750mL bottle:

      • The New York Metro area, where Eli built his legendary football career.
      • New Orleans, Eli's hometown.
      • Los Angeles, a beloved sports hub known for their bold spirit.

      For more information about ELI MANNING'S 2025 BOLD PICK and Knob Creek's® award-winning* bourbon and rye portfolios, please visit www.KnobCreek.com or visit us on Facebook and Instagram @KnobCreek.

      About Knob Creek® Bourbon
      Knob Creek® has set the standard for super-premium whiskey for three decades by crafting extraordinary full-flavored bourbon with a rich taste. Knob Creek® bourbons and ryes are patiently aged to perfection in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on their whiskey. No matter the expression, Knob Creek® is crafted without shortcuts and embodies the pre-Prohibition style that founding distiller Booker Noe created in 1992. Since then, Knob Creek® has lived up to such standards with the introduction of Knob Creek® Straight Rye Whiskey in 2012, and later on, Knob Creek® Single Barrel Select Rye Whiskey. In recent years, Knob Creek® announced the permanent addition of Knob Creek® 12 Year Old Bourbon and launched three limited releases, Knob Creek® 15 Year Old Bourbon, Knob Creek® 18 Year Old Bourbon, and Knob Creek® Bourbon x Rye. Knob Creek has continued to build out its rye portfolio; the brand announced the addition of an age statement to its flagship rye whiskey, Knob Creek® 7 Year Old Rye Whiskey, and released Knob Creek® 10 Year Old Rye Whiskey.

      About Suntory Global Spirits
      As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

      A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

      *Further information on Knob Creek® awards can be found at www.knobcreek.com
      Knob Creek® Kentucky Straight Bourbon Whiskey, 60% Alc./vol. ©2025 James B. Beam Distilling Company, Clermont KY.

      16 January 2025

      JIM BEAM AND KEEGAN-MICHAEL KEY TEAM UP TO LAUNCH "7 STAGES OF DEFEAT," A COLLABORATION TO TURN FOOTBALL HEARTBREAK INTO A REASON TO CELEBRATE

      JIM BEAM AND KEEGAN-MICHAEL KEY TEAM UP TO LAUNCH "7 STAGES OF DEFEAT," A COLLABORATION TO TURN FOOTBALL HEARTBREAK INTO A REASON TO CELEBRATE


      Inspired by the Seven-Year Aging Process of Jim Beam Black, This Limited-Edition Care Package Will Help Fans Accept Their Team's Season End

      CLERMONT, Ky., Jan. 15, 2025-- This football season, Jim Beam – the world's number one bourbon – is reminding fans that no matter the fumble, the missed catch, or the questionable referee call, there's always a reason to gather, laugh, and toast to next year's season.

      In partnership with acclaimed actor, writer, producer and football enthusiast Keegan-Michael Key, Jim Beam introduces the "7 Stages of Defeat" care package – a lighthearted guide for the 98% of football fans who won't get the winning season they dreamed of. Inspired by Jim Beam Black's unique seven-year aging process, the kit was designed to remind fans that great things can come from time and patience—even if this season doesn't go your way.

      While this time of year often spotlights the victorious few, Jim Beam saw a chance to support the many fans facing disappointment. Whether you're processing a season-ending loss or rallying with friends after a last-minute upset, the care package helps turn tough moments into reasons to gather, share a laugh, and enjoy a Jim Beam Black cocktail together. Because sometimes, it's the people—and the moments you share—that matter most.

      "As fans, we've all been there – the ups and downs, the yelling at the refs on TV who clearly can't hear you, and the utter disbelief when the "winning field goal" hits the goalpost and doinks the wrong way…" said Keegan-Michael Key. "That's why I teamed up with Jim Beam to help football fans laugh their way through all of the stages of defeat; from denial to acceptance – and maybe even a little hope for next season. We've got you covered."

      To keep the spirit alive, Jim Beam will give consumers a chance to win a care package on a first-come, first-served basis post key playoff moments. A limited quantity of packages will be available through a sweepstakes on jimbeam.com/7stages to fans 21+ on the following dates at 12pm ET / 9 am PT:

      • Monday, January 20
      • Monday, January 27
      • Monday, February 10

      Jim Beam also teamed up with iconic cultural sportswear brand, Mitchell & Ness to create 100 custom limited-edition jerseys that will be gifted to talent, influencers, and media to further amplify the program.

      "Football season is about bringing people together even when your team doesn't come out on top," said Regan E. Clarke, vice president, U.S. Brands - American Whiskey. "With a little bourbon, some good laughs, and great company, even the toughest losses become easier to handle. At Jim Beam, we believe people are good for you – no matter the score."

      Fans can also follow @jimbeamofficial on Instagram as Keegan-Michael Key hilariously brings the 7 stages of defeat to life through comedic skits that capture relatable rants to bittersweet acceptance. Key reminds audiences that loving a team – win or lose – is always worth raising a glass to.

      Jim Beam will roll out a comprehensive, integrated media campaign spanning TV, streaming, digital, social media and eCommerce to help reach and engage passionate fans nationwide.

      Visit Jimbeam.com to learn more about the "7 Stages of Defeat" care package and join the celebration of football, bourbon, and the connections that bring us all together.

      About Jim Beam®: Jim Beam is the world's best-selling bourbon, crafted by eight generations of family distillers since 1795. Fred Noe, Jim Beam's seventh-generation Master Distiller, and Freddie Noe, Jim Beam's eighth-generation Master Distiller, have stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black®, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Flavors, and Jim Beam Rye among other offerings. For more information, go to www.jimbeam.com, @jimbeamofficial on Instagram and @jimbeam on Twitter.

      About Suntory Global Spirits: As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

      A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

      10 December 2024

      JAMES B. BEAM DISTILLING CO. LAUNCHES "BEAM PRIVATE BARREL CLUB" - THE DISTILLERY'S FIRST CONSUMER SINGLE BARREL PROGRAM

      Marking over 229 years since Jacob Beam started selling whiskey in 1795, fans of the iconic James B. Beam Distilling Co. can now select their own private barrel at the Clermont, Kentucky distillery

      CLERMONT, KY Dec. 10, 2024 -- The James B. Beam Distilling Co., home of the world's number one bourbon, Jim Beam®, is excited to announce the launch of the Beam Private Barrel Club, a community of whiskey fans and enthusiasts who, for the first time, can buy and personalize their own single barrel directly from the distillery, creating an entirely new way to experience the iconic distiller. Knob Creek® will be the featured, inaugural brand to launch the program of which members can select a barrel of its award-winning bourbon or rye to be bottled exclusively for their enjoyment. During this one-of-a-kind selection experience, consumers will have the unique opportunity to head deep into the rackhouses at the Clermont campus in Kentucky where generations of Master Distillers have famously hand-selected the very best bourbon for more than two centuries. Members can become a Master Distiller for the day, exploring the unique nuances of single barrels shaped by their location within the rackhouse, environmental factors, and individual barrel characteristics that influence flavor over time. In these historic spaces, where nearly 19 million barrels of bourbon and rye have aged more than two centuries, guests now have the chance to carve out their own piece of American whiskey history.

      "The Beam Private Barrel Club is something we've been working on for years– even decades now," shares Freddie Noe, eighth generation master distiller. "As we celebrate the 230th year of Jacob Beam selling his first barrel, we want to commemorate this milestone by further welcoming whiskey lovers into our family offering members the ability to own a barrel, exclusively their own. As the sign says, come as friends, leave as family, and the new Beam Private Barrel Club does just that."

      How the Beam Private Barrel Club Works:

      • Individuals, whiskey clubs, families, or friends become official members of the Beam Private Barrel Club by requesting a booking via the Beam Private Barrel Club Booking Link. 
      • The Beam Private Barrel Club member will be contacted by a Legacy ambassador at The James B. Beam Distilling Co.'s Clermont Campus. The Legacy Ambassador will confirm the Beam Private Barrel Club experience and be your point of contact for your barrel selection.
      • On the day of the Beam Private Barrel Club Experience, a Legacy ambassador will guide guests through a behind the scenes tour of the James B. Beam Distilling Co. Campus, including a stop in the Fred B. Noe Distillery where they will learn about 230 years of Beam Family production practices. This is a completely private, curated tour and not open to general consumers.
      • Following a private tour, the group will be escorted to a rackhouse to test and taste a selection of single barrel bourbons or ryes, just as eight generations of Master Distillers have done.
      • After the tasting, guests will select their favorite barrel which will be pulled aside and eventually bottled. Each barrel will be bottled into exclusive bottles with a personalized label that can feature up to 41 unique characters. Members will be provided bottling and collection dates by the Beam Legacy ambassador and will receive updates on the status of the custom barrel through the process.
      • Once selected, guests can take part in a special lunch at The Kitchen Table, the notable on-campus restaurant, inspired by the original Beam family kitchen table.
      • Following your visit, the Beam Legacy ambassador will date members on the progress of their barrel. Once the bottle is barreled, all bottles must be picked up and paid in full, from the James B. Beam Distilling Co.

      Beam Private Barrel Club – Details and Added Benefits:

      • Bottling will take 90 to 120 days from barrel selection and the Member must pick up their cases and purchase the entirety of the barrel from the American Outpost.
      • The selection process can accommodate up to eight guests per group.
      • Pricing will vary depending on bottled yield, as each barrel will be determined on a per-bottle basis. The cost per bottle starts at $59.99, and typical barrels yield 100-175 bottles.
      • To reserve your barrel, a non-refundable $1,000 deposit is required at the time of booking. This deposit will be credited towards the final cost of your barrel.

      Visit beamdistilling.com for more information about The James B. Beam Distilling Co. and the Beam Private Barrel Club. While the program and Distillery tours are limited to guests age 21+, guests of any age can visit the grounds and The Kitchen Table restaurant.

      About The James B. Beam Distilling Co.
      Founded by America's first family of bourbon, the James B. Beam Distilling Co. has crafted genuine American Whiskey since 1795. Its portfolio includes globally coveted and award-winning whiskey brands including Jim Beam®, Basil Hayden®, Knob Creek®, Booker's®, Baker's®, Little Book®, Legent®, Old Tub®, Old Overholt®, Old Crow®, and Old Grand-Dad®. Maintaining the whiskey traditions of eight generations of family distillers while advancing the category through innovation, the Beam family has defined what American Whiskey could be and should be for more than 225 years. The James B. Beam Distilling Co. crafts American Whiskey with genuine, quality ingredients that are distilled and aged without compromise at its family distilleries in Clermont, Kentucky.

      About Suntory Global Spirits
      As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

      A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

      ENJOY RESPONSIBLY.
      ©2024 Suntory Global Spirits, New York, NY. James B. Beam Distilling Co., 526 Happy Hollow Rd, Clermont, KY 40110 USA

      04 November 2024

      JIM BEAM® WELCOMES THE U.S. WOMEN'S NATIONAL TEAM TO ITS HOMEPLACE IN PARTNERSHIP WITH THE U.S. SOCCER FEDERATION

      JIM BEAM® WELCOMES THE U.S. WOMEN'S NATIONAL TEAM TO ITS HOMEPLACE IN PARTNERSHIP WITH THE U.S. SOCCER FEDERATION

      Jim Beam celebrates the spirit of soccer and community by uniting fans for a memorable match

      CLERMONT, Ky., Nov. 1, 2024 - Jim Beam®, the Official Spirit Partner of the U.S. Soccer Federation celebrated the U.S. Women's National Team's (USWNT) match against Argentina this past week. The highly anticipated game, which was played in front of a sold-out crowd, marked the first time in 20 years that the USWNT returned to Louisville, Kentucky, creating a special moment that united fans in the birthplace of the world's #1 bourbon.

      "We were honored to welcome the USWNT as they showcased their incredible talent right here in Louisville," said Rashidi Hodari, managing director of James B. Beam Distilling Co. "The values of dedication to craft and community that the U.S. Soccer Federation embodies perfectly aligns with our own deep-rooted heritage of creating the finest bourbon and bringing people together over their love of sport. This match was an extraordinary event, and we are proud to be part of the excitement."

      Fred and Freddie Noe, Jim Beam's seventh and eighth generation master distillers, kicked off the game with a coin toss. The U.S. Women's National Team secured a 3-0 victory, with Naomi Girma scoring her first two international goals and Argentina conceding an own goal. Soccer icons Ali Krieger and Clint Dempsey joined fans ahead of the game, mingling and sharing stories from the field, making the Jim Beam celebration a true homage to the sport and its vibrant community.

      With over 229 years of tradition, Jim Beam is honored to partner with the U.S. Soccer Federation, an organization with a strong legacy of excellence. Together, they hope to inspire the next generation of soccer players and fans through their passion for connecting people from all walks of life over bourbon and soccer.

      Fans at home also got into the spirit of the pitch and raised a glass to moments during the game with curated cocktails Kentucky Striker, Beam Buck, Red White & Beam, and Triple Espresso.

      Sign up for Team Beam to learn more about the U.S. Soccer partnership, exclusive events, and bourbon drops. Visit ussoccer.com or follow @jimbeamofficial and @ussoccer on Instagram.

      About Jim Beam®: Jim Beam is the world's best-selling bourbon, crafted by eight generations of family distillers since 1795. Fred Noe, Jim Beam's seventh generation master distiller, and Freddie Noe, Jim Beam's eighth generation master distiller, have stayed true to the family recipe that has been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black®, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Flavors, and Jim Beam Rye among other offerings. For more information, go to www.jimbeam.com, @jimbeamofficial on Instagram and @jimbeam on Twitter.

      About Suntory Global Spirits: As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature.  Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch  brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading  brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium  Cocktails. A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

      08 October 2024

      Jim Beam Sunshine Blend Kentucky Straight Bourbon Whiskey

      Jim Beam Sunshine Blend Kentucky Straight Bourbon Whiskey


      Jim Beam Sunshine Blend Special Release Kentucky Straight Bourbon Whiskey
      40%-ABV 750ml.

      28 August 2024

      LITTLE BOOK® ANNOUNCES INAUGURAL SERIES, 'THE INFINITE', A PERPETUAL TRIBUTE TO THREE GENERATIONS OF JAMES B. BEAM DISTILLING CO. MASTER DISTILLERS

      LITTLE BOOK® ANNOUNCES INAUGURAL SERIES, 'THE INFINITE', A PERPETUAL TRIBUTE TO THREE GENERATIONS OF JAMES B. BEAM DISTILLING CO. MASTER DISTILLERS


      Little Book's 'The Infinite: Edition 1' is the First-Ever Brand Extension Featuring Whiskey Laid Down by Three Generations of Noe Family Master Distillers

      CLERMONT, Ky., Aug. 27, 2024 Today, The James B. Beam Distilling Co. and Freddie Noe, 8th Generation Master Distiller, are proud to announce the first line extension and inaugural Little Book series, Little Book 'The Infinite: Edition 1' Kentucky Straight Bourbon Whiskey. The newest release honors more than two hundred years of rich Beam and Noe family history through a blend of whiskeys laid down by three trailblazing American Whiskey distillers: 6th Generation Master Distiller, Booker Noe, 7th Generation Master Distiller Fred Noe, and 8th Generation Master Distiller, Freddie Noe. Little Book 'The Infinite: Edition 1' will serve as the foundation of the line extension utilizing liquid from generations of the Noe Family through every future release.

      Laid down by trailblazing distillers, Little Book The Infinite honors more than 200 years of Beam & Noe family history.

      In the Fred B. Noe distillery at the James B. Beam Distilling Co.'s Clermont campus, Freddie Noe was experimenting with blending varying aged whiskeys, when he sought to blend barrels his father, Fred Noe, and grandfather, Booker Noe, laid down, resulting in a perfectly balanced profile forming 'The Infinite'. Each year, new whiskey will be added to the blend, delivering an ever-evolving confluence of artistry for a unique experience while pushing the boundaries of flavor and tradition. It's this initial, proprietary blend that sets the series apart from other Little Book chapters.

      "My father and I are lucky enough to work together, side by side as Master Distillers, and I know he always dreamed of that with his own father, my Grandaddy Booker," shared Freddie Noe, 8th Generation Master Distiller. "This new series pays tribute to that dream and inspired the first Edition of Little Book 'The Infinite', a multigenerational liquid that will form the foundation of all future releases. Once a year, I'll bottle some up for the world to try. So, savor this whiskey today, and come back in a year for its next evolution."

      Little Book 'The Infinite: Edition 1' includes the following liquids:

      • Booker Noe's Component: Kentucky Straight Bourbon Whiskey, Aged 20 years
      • Fred Noe's Component: Kentucky Straight Bourbon Whiskey, Aged 14 years
      • Freddie Noe's Component: Kentucky Straight Bourbon Whiskey, Aged 7 years
      • Shared Family Component: Kentucky Straight Bourbon Whiskey, Aged 8 Years

      Little Book started in 2012 when Fred asked Freddie if he wanted to join the family business. Without hesitation, Freddie said yes, embarking on a journey through distillery operations and discovering a fascination with blending different aged spirits. This passion for tinkering and innovation led to the creation of Little Book®, a nickname given to Freddie growing up by Booker.

      Little Book 'The Infinite: Edition 1' will be available in limited quantities nationwide across the U.S., in-store and consumers can go tolittlebookwhiskey.com for more retail locations. For real-time information about Little Book follow n Instagram @BeamDistilling and www.beamdistilling.com.

      LITTLE BOOK THE INFINITE, EDITION I | 59.65% ABV | SRP: $199.99

      Edition I: The bourbon distilled by Booker Noe lays the groundwork with notes of oak, char, and smoke. Fred Noe's bourbon brings in rich flavors of dark fruit, cherry, and brown sweets. And it's all rounded out with bourbon Freddie Noe made where caramel, vanilla, and spice notes really shine through. Perfectly balanced yet unlike anything made before.

      Color: Burnt umber with auburn hues
      Aroma: Dark stone fruit, charred oak
      Taste:  Deep brown sweets with notes of caramel & vanilla, hint of smoke
      Finish: Full-bodied with lingering notes of smoke & baking spice

      About Little Book®
      Little Book is the first product released by Freddie Noe, Eighth Generation Master Distiller of the Fred B. Noe Distillery. An annual, limited-release series, Little Book features new and unique high-quality blends each year that bring to life Freddie's passion for blending and his curiosity for the limitless taste profiles that can be achieved through the process. Little Book is named as a nod to Freddie's childhood nickname, given to him for the many qualities he shared with his granddad, Booker Noe.

      About Suntory Global Spirits
      As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

      A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirits' core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information on Suntory Global Spirits, its brands, and its commitment to social responsibility, please visit www.suntoryglobalspirits.com and www.drinksmart.com.

      ENJOY RESPONSIBLY.

      Little Book® Kentucky Straight Bourbon Whiskey, 55-65% Alc./Vol. ©2024 James B. Beam Distilling Co., Clermont, KY

      13 June 2024

      JIM BEAM ANNOUNCES THE RE-LAUNCH OF JIM BEAM BLACK®

      JIM BEAM ANNOUNCES THE RE-LAUNCH OF JIM BEAM BLACK®


      The Bourbon is Elevated with a Richer Seven-Year Aged Liquid, Crafted for Shared Enjoyment

      CLERMONT, Ky., June 12, 2024  Jim Beam, the world's number one bourbon and enduring American icon, proudly unveils the re-launch of Jim Beam Black®, now featuring an enhanced premium liquid, aged for seven years. This refined expression boasts a captivating profile with enticing notes of caramel, vanilla, and rich oak, delivering a smooth and gratifying experience for bourbon enthusiasts worldwide.

      Crafted through generations under the guidance of seventh and eighth generation Master Distillers Fred and Freddie Noe, Jim Beam Black® continues the 229-year family tradition of distilling exceptional bourbon that is both accessible and remarkable.

      "Jim Beam Black® is the culmination of our family's dedication to crafting the finest bourbon. With each sip, you're experiencing seven years of careful maturation and a tradition that has been passed down for over two centuries," said Fred and Freddie Noe. "We've put our heart and soul into creating this bourbon, and we believe it represents the very best of what Jim Beam has to offer. It's a testament to our commitment to quality and craftsmanship."

      In addition to its enhanced liquid, Jim Beam Black® debuts an updated packaging design, signaling a more premium and mature whiskey. The new visual identity communicates a sense of quality and refinement, reflecting the craftsmanship and tradition that defines the Jim Beam legacy.

      "After seven years of patient aging in white oak barrels, something truly magical happens," says Rashidi Hodari, Managing Director, James B. Beam Distilling Company. "The bourbon evolves into a deep, rich gold, revealing layers of complexity and depth. Jim Beam Black® is the embodiment of time well spent, meant to be shared with those you cherish."

      Jim Beam Black® will be celebrated on June 12th at "The Seventh Sense" event in New York City - a multi-sensory journey through the five traditional senses, taste, smell, touch, sight and sound, and the sixth sense of intuition. The seven-year statement will then define the seventh sense – the unspoken feeling of connection when sharing with others. Guests will raise a glass in a celebration featuring live music and bespoke Jim Beam Black® cocktails hosted by Fred and Freddie Noe.

      The re-released Jim Beam Black®, best enjoyed on the rocks or served in a classic old-fashioned, is available for purchase at $24.99 SRP on ReserveBar, Total Wine, Binnys and select retailers. Available in bottle sizes ranging from 50ml to 1.75L, with an ABV of 45% / 90 proof, this beloved bourbon is set to redefine the standard of excellence in the whiskey category.

      To learn more about Jim Beam Black® and its rich heritage, visit www.jimbeam.comor follow @jimbeamofficial on Instagram.

      About Jim Beam®: Jim Beam is the world's best-selling bourbon, crafted by eight generations of family distillers since 1795. Fred Noe, Jim Beam's seventh Generation Master Distiller, and Freddie Noe, Jim Beam's eighth Generation Master Distiller, have stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black®, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Flavors, and Jim Beam Rye among other offerings. For more information, go to www.jimbeam.com @jimbeamofficial on Instagram and @jimbeam on Twitter.

      About Suntory Global Spirits: As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails. A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.co and www.drinksmart.com

      10 June 2024

      UNITED IN SPIRIT: JIM BEAM® AND U.S. SOCCER FEDERATION ANNOUNCE NEW, MULTI-YEAR PARTNERSHIP

      UNITED IN SPIRIT: JIM BEAM® AND U.S. SOCCER FEDERATION ANNOUNCE NEW, MULTI-YEAR PARTNERSHIP


      Jim Beam is bringing people together over their love of bourbon and live sport as the Official Spirit Partner of U.S. Soccer

      CLERMONT, Ky., June 10, 2024 - Jim Beam, the world's number one bourbon and an enduring American icon, is thrilled to announce its new partnership with the U.S. Soccer Federation as the exclusive spirit sponsor. This collaboration marks a significant milestone for both brands, uniting the rich heritage of Jim Beam with the rising popularity of soccer in the U.S. Together, they will ignite the flame of the pitch across the country by creating unifying experiences that bring people together to celebrate.

      As Official Partner of U.S. Soccer, Jim Beam will have a year-round presence at select U.S. Women's (USWNT), Men's (USMNT), and Extended National Team matches across the country, including on-field activations and fan events. Embracing the rich traditions cherished by soccer enthusiasts nationwide, Jim Beam is diving headfirst into the vibrant and growing world of U.S. soccer., which will include our National Teams' participation in some of the sport's biggest global events, including the 2026 FIFA World Cup which will be co-hosted by the United States.

      "Jim Beam is thrilled to join forces with the U.S. Soccer Federation," said Rashidi Hodari, Managing Director of James B. Beam Distilling Co. "Through this partnership we aim to unite those who love the game worldwide, empowering them to passionately express and exchange their adoration. At Jim Beam, we value new connections that are formed when people can experience moments together, that's why we're committed to enhancing and fostering a sense of community across the country. We look forward to raising a glass to the passionate fans of the U.S. Soccer Federation at matches across the country."

      To kick off the partnership, Jim Beam will host a celebratory block party in Orlando, FL, ahead of the U.S. Men's National Team match against five-time world champion. Brazil on June 12, 2024. Throughout the year, Jim Beam and U.S. Soccer's block parties will transform vibrant neighborhoods across the country into electrifying festivals celebrating Jim Beam and game days. Each event will be a pre-match celebration for both the Men's and Women's National Teams, pulsating with passion, live music, interactive games, delicious food, and the finest American Whiskey, Jim Beam.

      "U.S. Soccer is thrilled to welcome Suntory Global Spirits as its Official Spirits Partner during this incredibly exciting runway for our sport," said Dan Gaiman, Sr. Vice President of Partnership Development & Strategy at U.S. Soccer. "Jim Beam is an iconic brand that brings people together and we're looking forward to collaborating to further enhance the U.S. Soccer fan experience."

      To learn more about Jim Beam and U.S. Soccer, visit www.jimbeam.com and ussoccer.com, or follow @jimbeamofficial and @ussoccer on Instagram.

      About Jim Beam® Bourbon

      Jim Beam is the world's best-selling bourbon, crafted by seven generations of family distillers since 1795. Fred Noe, Jim Beam's 7th Generation Master Distiller, has stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Flavors, and Jim Beam Rye among other offerings. For more information, go to www.jimbeam.com @jimbeamofficial on Instagram and @jimbeam on Twitter.

      About Suntory Global Spirits

      As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

      A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

      About the U.S. Soccer Federation

      Founded in 1913, U.S. Soccer has been the official governing body of the sport in the United States for more than 100 years. As U.S. Soccer looks toward the future amid an unprecedented moment of opportunity, it has aligned its efforts around five strategic pillars: Grow the game by increasing youth and adult participation and accessibility to the sport; Foster best playing environments through quality of referees and coaches, and commitment to participant safety; Develop winning teams through solidified pathways and success of professional leagues; Grow the soccer economy to fuel reinvestment by increasing membership, fandom and commercial success; and Create a world-class organization through revitalized structure and culture, best-in-class talent, progress in DEIB, and more. For more information, visit ussoccer.com/ourvision.

      07 June 2024

      THE JAMES B. BEAM DISTILLING CO. ANNOUNCES NEW VISITOR EXPERIENCES AND EVENTS CALENDAR

      THE JAMES B. BEAM DISTILLING CO. ANNOUNCES NEW VISITOR EXPERIENCES AND EVENTS CALENDAR


      Expanded Programming Offers Visitors an Inside Look into the World of Whiskey Making, Beam Family History, and Eight Generations of Craftsmanship.

      CLERMONT, Ky., June 6, 2024 - The James B. Beam Distilling Co., home of the World's #1 bourbon Jim Beam®, is excited to announce several new visitor experiences and an expanded events calendar this year. New offerings include brand-specific consumer experiences for Knob Creek® and Jim Beam® and for the first time ever, consumers will have access to the state-of-the-art Fred B. Noe Distillery with a limited series of "Behind The Beam" events where guests can enjoy a personalized tour and tasting led by one of our Master Distillers, Fred or Freddie Noe.

      Expanded Programming Offers Visitors an Inside Look into the World of Whiskey Making and 8 Generations of Craftsmanship

      These newly designed experiences have been thoughtfully curated to make guests feel part of the First Family of Bourbon and immerse them into their 229 years of whiskey-making expertise. In 2022, The James B. Beam Distilling Co. underwent a multi-million-dollar campus renovation including a revamp of the American Outpost, opening of The Fred B. Noe Distillery, and adding The Kitchen Table restaurant, further establishing the distillery as a must-visit tourism destination. Since then, daily visits have increased by 60%, and last year alone, The James B. Beam Distilling Co. welcomed over 126,000 visitors. This is part of a larger post-pandemic tourism trend and travel boom, and according to the Kentucky Distillers' Association, the Kentucky Bourbon Trail surpassed a record-breaking two million visitors in 2022.

      For the first time in 229 years, father and son Master Distillers are working alongside one another to continue inventing and reinventing the American Whiskey category. Fred Noe, 7th Generation Master Distiller, oversees some of the most well-known whiskeys in the world including Jim Beam®, Basil Hayden® and Knob Creek®; while his son Freddie, 8th Generation Master Distiller is at the helm of innovation in American Whiskey and oversees The Fred B. Noe Distillery which opened its doors in 2021 for small batch production of Booker's®, Baker's®, Little Book®, Legent®, and more.

      The James B. Beam Distilling Co. Visitor Experiences
      In addition to the new tours outlined below, guests can still book the classics like the Basil Hayden Culinary Tasting Experience, Family Reserve Tasting, Beam Made Bourbon Distillery Tour & Tasting, and Meet the Family Tasting. A list of tours can be found here.

      • Behind the Beam ($350): Get a glimpse behind the scenes at the production methods that helped the First Family of Bourbon build the world's favorite Bourbon and an innovative portfolio of small-batch whiskeys. In Behind the Beam, guests are guided on a behind-the-scenes tour of the newly opened Fred B. Noe Distillery, have a front row seat to the bottling process of Knob Creek® Single Barrel Reserve and enjoy tasting and storytelling led by a Master Distiller. Following the tour, guests are treated to some of Beam's finest whiskey and a few of the most sought-after new releases paired with a Kentucky-inspired lunch at The Kitchen Table. Behind the Beam dates and themes can be found here.

      Themes:

      • Behind The Beam – Maturation Matters
        Bourbon lovers can join Fred and Freddie Noe on an experience through the historic warehouses of James B. Beam Distilling Co. where guests will learn the secrets of how time, temperature and wood impact the World's #1 Bourbon.
      • Behind The Beam - Little Book® + Country Ham
        When Freddie Noe set out to make his own mark on the bourbon industry, he wanted to honor his grandfather Booker by creating a product with one attribute in mind: flavor. Join Freddie Noe as he takes you through the process of blending a new batch of Little Book and enjoy a tasting against other traditional bourbons to showcase the contrast and what blending can do to elevate flavors. After, you'll join Freddie to see how his innovative flair extends to a famous family heirloom: Freddie's country ham. Whether it is in bourbon or cooking, the Beam family has always pushed the boundaries of flavor.
      • Behind The Beam - Cocktails
        Fred and Freddie love nothing more than using Beam bourbons to make cocktails. Yet with so much mixology experience, what are the favorite cocktails of the Master Distillers of the First Family of Bourbon? An immersive mixology experience in which you'll explore which cocktails pair best with Beam Distilling brands.
      • 8 Generations Tasting Experience ($40): Taste through 229 years of whiskey making and discover the unique fingerprint each generation has left on this iconic spirit through a 40-minute guided experience. Guests will discover the Beam and Noe families' rich legacy while tasting seven unique whiskeys, each a captivating chapter narrating their pioneering journey. From pre-prohibition classics to innovative contemporary expressions, this guided exploration lets guests experience the evolution of American Whiskey firsthand.
      • Knob Creek Tasting Experience ($25): Embark on a guided tasting experience featuring Knob Creek's lauded small-batch bourbons and rye whiskeys. Learn the secrets behind Knob Creek's unique aging process through a 30-minute guided tour and discover how each different varietal tells its own story and learn how the release of Knob Creek® was a major step toward making the small-batch whiskey movement what it is today.
      • Jim Beam Tasting Experience ($20): Journey through the iconic expressions of the World's #1 Bourbon brand in this immersive experience with a curated selection of Jim Beam® expressions, allowing guests to appreciate the subtle nuances of each bottling. From Jacob Beam's pre-prohibition roots to the modern-day leadership of Master Distillers Fred and Freddie Noe, this 30-minute guided exploration showcases the evolution of this iconic brand.

      The Kitchen Table Restaurant and The Clermont Supper Club Dinner Series
      The James B. Beam Distilling Co. has released 2024 dates for the Clermont Supper Club dinner series at The Kitchen Table, the full-service restaurant inspired by the original Beam family kitchen table, a place of storytelling, whiskey sharing and recipes. Guests can purchase dinner tickets and join Master Distillers Fred and Freddie Noe for an evening of Beam family-inspired fare, unique cocktails, tasting of new whiskeys and behind-the-scenes barrel stories directly from the First Family of Bourbon themselves. Dinner details and tickets can be found here.

      Upcoming Clermont Supper Club Dates

      • Thursday, June 13 - Bardstown Bourbon Collection™
      • Thursday, July 18 - Knob Creek®
      • Thursday, August 15 - Bakers® 13
      • Thursday, September 12 - Little Book®
      • Thursday, October 17 - Beam Family 
      • Thursday, November 14 - Distillers' Share™
      • Thursday, December 12 - Holiday Edition

      Please visit beamdistilling.com for more information about The James B. Beam Distilling Co. and to purchase tickets to any of these experiences. While tours are limited to guests age 21+, guests of any age can visit the grounds and The Kitchen Table restaurant.

      The James B. Beam Distilling Co. is an ideal location and venue for weddings, corporate travel and meetings, family gatherings, bachelor(ette) parties, birthdays and more. Inquiries can be made here.

      About The James B. Beam Distilling Co.
      Founded by America's first family of bourbon, the James B. Beam Distilling Co. has crafted genuine American Whiskey since 1795. Its portfolio includes globally coveted and award-winning whiskey brands including Jim Beam®, Basil Hayden®, Knob Creek®, Booker's®, Baker's®, Little Book®, Legent®, Old Tub®, Old Overholt®, Old Crow®, and Old Grand-Dad®. Maintaining the whiskey traditions of eight generations of family distillers while advancing the category through innovation, the Beam family has defined what American Whiskey could be and should be for more than 225 years. The James B. Beam Distilling Co. crafts American Whiskey with genuine, quality ingredients that are distilled and aged without compromise at its family distilleries in Clermont, Kentucky.

      About Suntory Global Spirits
      As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

      A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

      ENJOY RESPONSIBLY.

      ©2024 Suntory Global Spirits, New York, NY. James B. Beam Distilling Co., 526 Happy Hollow Rd, Clermont, KY 40110 USA

      16 April 2024

      Jim Beam Winter Reserve 6-Year Kentucky Straight Bourbon Whiskey


      Jim Beam Winter Reserve 6-Year Kentucky Straight Bourbon Whiskey
      43%-ABV 750ml.

      12 February 2024

      Jim Bean Bardstown Collection Kentucky Straight Bourbon Whiskey


      Jim Bean Bardstown Collection Kentucky Straight Bourbon Whiskey
      48%-ABV 750ml.

      23 August 2023

      THE JAMES B. BEAM DISTILLING COMPANY RELEASES SEVENTH CHAPTER OF LITTLE BOOK® WHISKEY SERIES - "IN RETROSPECT"

      THE JAMES B. BEAM DISTILLING COMPANY RELEASES SEVENTH CHAPTER OF LITTLE BOOK® WHISKEY SERIES - "IN RETROSPECT"

      Freddie Noe, 8th Generation Master Distiller of Fred B. Noe Distillery, reflects on his whiskey-making journey in latest, limited release blend

      CLERMONT, Ky., Aug. 22, 2023 -- Today, the James B. Beam Distilling Company (JBBDCo.) and Freddie Noe, Eighth Generation Master Distiller of the Fred B. Noe Distillery, are proud to announce the seventh installment in Noe's acclaimed annual release, blended whiskey series – Little Book Chapter 7: "In Retrospect."

      "In Retrospect" is an artful blend of seven cask strength American whiskies – one curated from each of the brand's previous six chapters and a seventh new addition. The release is a reflection on Noe's past creations since the inception of his blended whiskey series and a nod towards what's ahead as he continues to explore new horizons of American Whiskey in his newly minted role of Master Distiller, Fred B. Noe Distillery.

      "Being named Master Distiller was a humbling moment for me, and it inspired me to reflect on the whiskey journey I've been on so far," Noe said. "Little Book is a big part of that journey. Looking back on previous chapters' liquid streams with fresh eyes to create something entirely new was an incredibly rewarding challenge – and a testament to the fact that there are so many possibilities yet to be uncovered in American Whiskey."

      Since its inception, Little Book Whiskey has sought to open whiskey fans' eyes – and expand their palates – to the limitless taste profiles possible through blending high-quality aged whiskies. This exploration of the American Whiskey category continues to fuel Noe's passion for blending, and now inspires a team under his leadership at the Fred B. Noe Distillery.

      "This retrospective chapter was a great opportunity to involve my new team in the journey and spirit of Little Book," said Noe. "Everyone brought their ideas to the table and thought about how we can create the highest potential from this unique catalog of whiskies we've utilized over the years. I'm really proud of the final outcome and excited to help expand folks' whiskey journey with this release."

      The liquid streams used to create "In Retrospect" complement each other, resulting in an approachable liquid, even for those who have yet to try a cask strength whiskey. Little Book "In Retrospect" was developed by Noe with the following characteristics:

      • Blend Overview:
        • 18-Year-Old Kentucky Straight Bourbon Whiskey
        • 17-Year-Old Kentucky Straight Bourbon Whiskey
        • 10-Year-Old Kentucky Straight Rye Whiskey
        • 09-Year-Old Kentucky Straight Bourbon Whiskey
        • 05-Year-Old Straight Malt Whiskey finished in Applewood Smoked Barrels
        • 04-Year-Old Kentucky Straight Bourbon Whiskey
        • 04-Year-Old Kentucky Straight Rye Whiskey
      • Proof: 118.1
      • Tasting Notes: Slightly floral with light smoke and sweet vanilla, followed by caramel.
      • Sipping Suggestions: Best enjoyed neat or on the rocks.

      Little Book "In Retrospect" is now available nationwide in limited quantities with a suggested retail price of $149.99 for a 750mL bottle. For more information about "In Retrospect" and Noe's work as Master Distiller of the Fred B. Noe Distillery, please visit: www.littlebookwhiskey.com or visit us on Instagram @littlebookwhiskey.

      About Little Book®
      Little Book is the first product released by Freddie Noe, Eighth Generation Master Distiller of the Fred B. Noe Distillery. An annual, limited-release series, Little Book features new and unique high-quality blends each year that bring to life Freddie's passion for blending and his curiosity for the limitless taste profiles that can be achieved through the process. Little Book is named as a nod to Freddie's childhood nickname, given to him by his family for the many qualities he shared with his granddad, Booker Noe.

      About Beam Suntory
      As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

      A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

      02 June 2023

      HARDIN'S CREEK™ DEBUTS 'THE KENTUCKY SERIES' AS THE NEXT RELEASE OF HIGHLY LIMITED AND ULTRA-RARE EXPRESSIONS

      image[3]

      The Three-Part Bourbon Release Explores 'Kentucky Terroir' Through the Lens of the Beam Family's Distilling Campuses

       

      CLERMONT, Ky., June 1, 2023 -- Today, the James B. Beam Distilling Co. announced the launch of the Hardin's Creek™ Kentucky Series, a three-part release of Kentucky Straight Bourbon Whiskeys that mark the next installment in the brand's collection of ultra-rare expressions. Comprised of Hardin's Creek Clermont, Hardin's Creek Frankfort and Hardin's Creek Boston, the Kentucky Series takes whiskey fans on a journey of 'Kentucky terroir,' showcasing the influence of diverse landscapes on the flavor profile of each whiskey.

      The Kentucky Series is a testament to the influence of location and how nature plays a vital role in liquid maturation.

      Each expression within The Kentucky Series is a 17-year-old Bourbon, aged at one of three James B. Beam Distilling Company campuses: Clermont, Frankfort and Boston. All three liquids were laid down with the same mash bill at the same time seventeen years ago but aged at different campus locations.

      "The Kentucky Series is a testament to the influence of location and how nature plays such a vital role in liquid maturation," said Freddie Noe, Eighth Generation Master Distiller of the Fred B. Noe Distillery. "While these three bourbons were made with the same mash bill and aged in Kentucky, the micro-climates and environments at each location are distinctly different, which greatly impacts the taste of each product. As my Granddaddy Booker Noe said, 'Set it and let nature take over.'"

      Launched in 2022, Hardin's Creek is a series of ongoing releases featuring some of the James B. Beam Distilling Co.'s rarest and most unique whiskeys, grounded in rich distilling expertise. The releases showcase the breadth and depth of the James B. Beam Distilling Co's whiskey-making credentials inclusive of age, blending, mash bill, distillation, barrels, rack house locations, and more. 

      All three Kentucky Series expressions are best enjoyed neat or served over a large ice cube in a lowball glass where their complex flavors can be appreciated with each sip.

      Expressions of the Kentucky Series will be released in limited quantities throughout this year, beginning with Clermont on June 1st, Frankfort on August 1st and Boston on September 1st. For real-time information about Hardin's Creek, we encourage whiskey fans to follow along on Instagram @HardinsCreek or visit www.hardinscreek.com.

      HARDIN'S CREEK KENTUCKY SERIES, CLERMONT

      The first expression from the Kentucky Series is Hardin's Creek Clermont, aged at the James B. Beam Distilling Co. in Clermont and bottled at the grand age of 204 months. The nuanced terroir and microclimates shaped by the rigid and rolling hills, the cool wind against the shelter of the valleys, and the pockets of rack houses placed close together, are aglow year-round beneath the strong Kentucky sunlight, making the unique contours of Clermont discernable in every pour.

      "When I think of the terroir of Kentucky, I think of Clermont," said Freddie Noe, Eighth Generation Master Distiller of the Fred B. Noe Distillery.

      CLERMONT | 55% ABV | Suggested Retail Price: $169.99

      COLOR 

      Rich amber with darker tones

      NOSE  

      Burnt sugar tripled with matured toasted oak and sweet vanilla

      PALATE

      Forward caramelized oak, followed by brown spices and hints of seasoned leather

      FINISH   

      Smooth & sweet with lingering warmth

      HARDIN'S CREEK KENTUCKY SERIES, FRANKFORT - 55% ABV | Suggested Retail Price: $169.99
      The second expression from the Kentucky Series is Hardin's Creek Frankfort, aged on the Frankfort campus and bottled at 204 months. The creek bed at the Frankfort campus covers the storied rack houses in a blanket of humidity, making everything age more slowly. Liquid ages at its own pace with little ventilation and a lot of time. More information to come upon Frankfort introduction on August 1.

      HARDIN'S CREEK KENTUCKY SERIES, BOSTON - 55% ABV | Suggested Retail Price: $169.99
      The Booker Noe campus in Boston, Kentucky is one of a kind. The rack houses are spread out generously in the golden sunshine and clear air, ideal for maturation. These unique conditions mean fast, richer aging. It's bold and characterful, much like Booker Noe himself. More information to come upon Boston introduction on September 1.

      About Hardin's Creek
      Hardin's Creek is a series of ongoing releases featuring some of the James B. Beam Distilling Co.'s rarest and most unique whiskeys, grounded in 227 years of rich experience and distilling expertise. The brand launched in 2022 with its inaugural expressions, Jacob's Well and Colonel James B. Beam, and released The Kentucky Series in 2023. Each release will showcase the breadth and depth of the James B. Beam Distilling Co's whiskey-making credentials inclusive of age, blending, mash bill, distillation, barrels, rackhouse locations, and more. Hardin's Creek celebrates whiskey's past while charting its future.

      About Beam Suntory
      As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

      A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

      ENJOY RESPONSIBLY. Hardin's Creek™ Kentucky Straight Bourbon Whiskey, 55% Alc./Vol. ©2023 James B. Beam Distilling Co., Clermont, KY.