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Wednesday, September 28, 2016

Johnnie Walker Brings You Into The World Of Whisky With The Touch Of Your Tablet, Mobile Device Or Amazon Echo Devices

imageNorwalk, CT (September 27, 2016) – “You’re so close to that first sip, I can taste it….and I don’t have a mouth.” This doesn’t sound like your average whisky tasting? That’s right, it’s not. Today, Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age.

As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting ways. The launch of this cutting-edge digital mentorship program brings to life product credentials and over two centuries of heritage and blending expertise through a variety of unique experiences, developed in collaboration with Vayner Media, across Amazon Alexa, Facebook Messenger and a series of digital videos featuring award-winning mixologist Jeff Bell.

Through a progressive collaboration with Amazon, Johnnie Walker developed an innovative Alexa skill that allows consumers to experience the full Johnnie Walker portfolio and learn about the brand’s rich history. The Johnnie Walker Skill, now available for download via the Amazon Alexa app, is easily launched via Alexa voice activation on Amazon Echo, Echo Dot, Amazon Tap, Amazon Fire TV and more by saying, ‘Alexa, open Johnnie Walker’.” Alexa then cleverly guides participants through personalized tastings, recommends blends across the portfolio to appeal to a variety of palates, shares anecdotes from the Johnnie Walker history, provides practical whisky tips and recommends unique cocktail recipes, which can be downloaded electronically in the Amazon app to re-create at home. Thanks to Johnnie Walker, you can now sip and savor your whisky, while being entertained by the wit and playfulness of Alexa along the journey.

“We’re delighted to be collaborating with an iconic brand like Johnnie Walker,” said Rob Pulciani, Director, Amazon Alexa. “The Johnnie Walker skill dives deep into the world of whisky in a fun and engaging way through recommendations of blends, practical whisky tips and more--all just by using your voice. Now our customers can entertain at home in a unique way with the hands-free convenience of Alexa.”

Don’t have any whisky? Not a problem – the Johnnie Walker skill, with the help of e-commerce website Drizly, directs users to a retailer near their specific zip code.

To build upon the digital mentorship program, Johnnie Walker has also launched a one-of-a-kind bot for Messenger bringing whisky tasting and education right to your fingertips.

Using a mobile device, consumers can now visit JohnnieWalkerUS to chat live with the Johnnie Walker bot for Messenger, accessing unparalleled whisky knowledge. Whether you’re at the bar, at home, or on-the-go, you can consult the Johnnie Walker bot for Messenger to receive a guided tasting experience, whisky and brand knowledge, cocktail recipes, blend recommendations and where to buy.

With just a few clicks on your cell phone, Johnnie Walker is here for all of your whisky needs, including purchasing Johnnie Walker for gifts, hosting your own at home tasting or enjoying some world class cocktails. The Johnnie Walker bot for Messenger technology allows consumers to order product through ReserveBar to receive an engraved bottle for that special someone, collect all the ingredients in one package needed to mix up Johnnie Walker cocktail recipes delivered right to your door through Cocktail Courier, pick up a bottle or two for a tasting utilizing e-commerce website Drizly, or to find five local retailers nearest their zip code.

To round out the mentorship program, critically-acclaimed mixologist Jeff Bell, along with Johnnie Walker, orchestrated a unique series of videos highlighting fun tidbits, tricks, and whisky facts to get your feet wet in the world of Johnnie Walker. These videos help bring the Johnnie Walker mentorship program to life in a fun, witty manner and showcase the brand’s history, innovation and blending expertise.

In this video, Bell shares some quick tips on how to taste some of the nuances of whisky using Johnnie Walker Double Black as an example. By pouring a little into your hands, you can truly experience this nice, full-bodied smoky offering by simply rubbing it in and letting the alcohol evaporate – you’ll be left with a strong smoky BBQ sensation.

The long-form video of Bell hosting an in-depth Johnnie Walker tasting of the full portfolio can be viewed at, and a variety of short-form videos will be released across Johnnie Walker’s various social properties throughout the year.

“Here at Johnnie Walker we are ecstatic to bring more people into the world of whisky through our new digital mentorship program,” Stephanie Jacoby, VP Marketing for Johnnie Walker stated. “It is important for our storied brand to stay competitive in an age where everything is digital. The digital mentorship program is a way for Johnnie Walker to showcase what goes into our craft, our blending expertise, and most importantly, our brand history of inspiring people to enjoy every forward step towards their pursuit of personal progress. These new programs with Amazon, Facebook and the digital video series help showcase the brand story, but now in a much more fun, playful way. This program redefines home entertaining and whisky education and allows our consumers to experience Johnnie Walker in a way they never have before.”

Want to become a whisky pro? Just grab your phone, Amazon Echo or tablet and Johnnie Walker has you covered. It’s time to enter the world of whisky with Johnnie Walker and to please do so responsibly.

Tuesday, September 27, 2016

"The Big Man of Jim Beam" Recounts Life and Legacy of Bourbon Legend, Booker Noe

imageDEERFIELD, Ill., Sept. 27, 2016

  Booker Noe, sixth generation Beam Master Distiller and Jim Beam's grandson, has been described in many ways: Legendary bourbon distiller. Larger-than-life innovator. Raconteur. American Original.

In the newly released and eagerly awaited biography "The Big Man of Jim Beam" (Wiley, September 2016), Noe comes to life as all of these characters – and more. The book provides bourbon enthusiasts a clear-eyed look at one of the industry's most influential figures as the celebration of National Bourbon Heritage Month draws to a close.

"This book captures the spirit and essence of my dad in every sense," says Fred Noe, Seventh Generation Beam Master Distiller. "It's honest and forthright, just like his whiskey. If you're a bourbon fan, or just a fan of bold characters and trailblazers, then this is the book for you."

Written by award-winning author Jim Kokoris, a close friend of Booker Noe and the Beam family, the book chronicles Booker's life from his boyhood in small town Kentucky through to his rise to bourbon prominence. An illustrative account of his 40-year reign as master distiller of the world's number one bourbon Jim Beam® Bourbon, "The Big Man of Jim Beam" carefully reconstructs Booker's groundbreaking creation of The Small Batch Bourbon Collection®, including Booker's® Bourbon, Knob Creek® Bourbon, Basil Hayden's® Bourbon and Baker's® Bourbon, which changed the bourbon industry. In addition, the history of his family's seven generations of distilling is also recounted.                                              

Offering never-before told stories, historical footnotes, and cocktail and cooking recipes, this book is an entertaining – yet accurate – account of Noe's colorful life.

"Noe's uninhibited character is revealed with poise, honesty and precision throughout the book. Noe would expect his biography to be as uncut and unfiltered as his favorite whiskey, Booker's Bourbon. Kokoris delivers," said F. Paul Pacult, author of American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon and editor of F. Paul Pacult's Spirit Journal.   

To purchase a copy of "The Big Man of Jim Beam," visit the Jim Beam online store at

Monday, September 26, 2016

Highland Park Scotch Whisky & Sixpoint Brewery Team Up To Create Two Limited-Edition Beers : RUNE & SKÖLL


NEW YORK, Sept. 26, 2016  Highland Park and Sixpoint Brewery have teamed up to create two limited-edition beers, each formulated to complement Highland Park whisky perfectly. The two new beers, RUNE and SKÖLL will be unveiled at the inaugural Scotchtoberfest event in New York on September 27. 

"Highland Park has been leading the charge in the whisky and beer pairing space for the last year with its Dram and Craft initiatives," said Gordon Motion, Highland Park Master Distiller. "Highland Park is proud to collaborate with Sixpoint to offer fans a chance to try two limited edition brews that perfectly pair with our single malt Scotch whiskies."

RUNE, which pairs with Highland Park 12 Year Old, is a golden oat ale with honey malts that provide a subtle sweetness to emphasize the honey and heather notes in the Scotch. Heather tips added near the end of the boil give the beer a hint of floral aroma.

SKÖLL is a dark and roasty ale with rich chocolate and coffee notes from chocolate and black malts, which complements the maraschino cherry and warm dark chocolate flavors of Highland Park Dark Origins. Sweet cherries are added to balance the dark roast and give a slightly fruity character to the finish.

"The Sixpoint formulation method starts with a clear concept of what a beer could be, then uses a knowledge of the craft to turn that into reality," said Keir Hamilton, Sixpoint Brewer. "Here our starting point was the complex flavors of Highland Park whisky and from there we used various ingredients and processes to make beers that emulate and also complement the whiskies."

RUNE and SKÖLL will be available at select bars in New York for a limited time beginning in October 2016.

To learn more, follow us on Facebook, Instagram and Twitter @HighlandParkUS.

Friday, September 23, 2016

Congratulations To The 2016 Whiskies Of The World® Award Winners!

imageATLANTA, Sept. 23, 2016  Whiskies of the World is delighted to announce the winners of the 2016 Whiskies of the World Awards. The awards, which launched two years ago, are part of the Whiskies of the World organization that includes tasting events in Atlanta, Austin, Houston, San Francisco and San Jose. This year's awards include 17 'Best in Class' winners and a 'Best in Show' recipient. The 'Best in Show' award is decided by unanimous decisions from all the judging panels.

Whiskies from around the globe were judged on a 100-point basis with a concentration on aromatics, flavor, and finish. Blind judging was performed by a panel of seventeen Texas tastemakers who are all influential figures in the state's beverage industry. 

"I'm impressed and pleased by the amount of details the judges put into evaluating each product," explained Douglas Smith, Whiskies of the World Event Director.  "I feel good that each product is thoroughly evaluated by several judges and I am thrilled to share the results from this year's competition!"

The 2016 Best in Show Winner:

Kiln Embers:          Wemyss Malts

For full results visit

Whiskies of the World refers to craft as a whisky that is two years old or younger.  Those types of whiskies are not judged using the same criteria of an older whisky. 

Join us for the upcoming Whiskies of the World Expos: Austin, TX on September 29, Houston, TX on October 1st and Atlanta, GAon October 22nd.  For more information and to purchase tickets, visit

Tuesday, September 20, 2016

Yellow Rose Distilling - Houston's First Legal Whiskey Distillery - Launches New Packaging and Additional Products; Continues to Expand National Presence

imageThe new custom cylindrical shaped bottle embossed with the Yellow Rose logo stands slightly taller, in order to maximize visibility on liquor store shelves and back bars. A refined labeling strategy makes it easier to distinguish the different products in the Yellow Rose line-up, and prominently highlights the brand’s Texas roots. Bottles will still include the traditional batch and bottle numbers, now easier to see on the front label. All new custom top straps and closures accentuate the premium package design.

In addition to its award-winning Bourbon, Rye and Blended whiskeys, Yellow Rose is debuting three new products this fall:

Single Malt Whiskey – A unique American style malt whiskey produced from the finest malted barley. Double pot distilled and aged initially in bourbon barrels, the whiskey is then finished in port wine barrels.

Maple Finished Rye Whiskey – High rye whiskey that is finished in used bourbon barrels previously used to age maple syrup. The finishing ads a hint of maple while smoothing out the edges of the whiskey. Allocation is limited to only 250 nine liter cases in 2016.

Premium Collection No. 1 Bourbon Whiskey – This is the first of several planned annual releases of special whiskey. Each collection will use a different whiskey and finishing technique. For Collection No. 1, selected bourbon casks were finished in port barrels for up to six months. Allocation is limited to only 500 nine liter cases in 2016.

Additionally, 1.75L bottles of the Blended Whiskey will soon be available in Texas, and 50 mL bottles will also be available in various markets.

Since Yellow Rose’s 2010 founding, each two years have marked a significant milestone in the company’s growth. Outlaw Bourbon officially debuted in Texas in 2012, and in 2014 Yellow Rose opened a 10,000 square foot production facility and tasting room in the Spring Branch area of Houston.

“Over the past few years we have listened to customers’ suggestions and requests, including those from retail establishments, bars and restaurants and end consumers. Our new products are a reflection of their valuable input and we are excited to see how the changes take our brand to the next level as we grow our national presence,” says Yellow Rose founding partner and President Ryan Baird.

Monday, September 19, 2016

Grains and Grits to Bring Record Number of Distillers to Blount County

TOWNSEND, Tenn. – Whiskey lovers from East Tennessee and beyond are invited to attend an unprecedented event in Blount County on the first Saturday in November. Grains and Grits, a celebration of Southern s

pirits and gourmet grub, will bring more than two dozen Tennessee distilleries to the Townsend Visitors’ Center for its inaugural event on Saturday, November 5.


The festival showcases a who’s-who of Tennessee whiskey legends, including Jack Daniels Master Distiller Jeff Arnett, who will be participating in his first-ever East Tennessee tasting, and other national whiskey names such as George Dickel. A bevy of craft distillers from throughout the state will also sample their spirits to attendees, including Old Forge, Popcorn Sutton, Thunder Road and Chattanooga Whiskey.

  “Grains and Grits is a chance for whiskey enthusiasts to enjoy the widest variety of Tennessee distilleries to ever gather in one location,” said Tennessee Distillers Guild President Kris Tatum, who is also general manager of Old Forge Distillery in Pigeon Forge, Tennessee. “It’s an invaluable experience for anyone who appreciates this treasured Tennessee export.”

Grains and Grits is being arranged and hosted by the Tennessee Distillers Guild and the Smoky Mountain Tourism Development Authority (SMTDA).


“Blount County is eager to welcome distilleries and whiskey enthusiasts to Townsend for this event,” said SMTDA Director of Tourism Kim Mitchell. “This will be a one-of-a-kind experience for whiskey makers and tasters alike.”


While Tennessee whiskey serves as the event’s focus, there will be plenty of offerings for non-whiskey-drinkers. Several area restaurants will serve food, and many area breweries and wineries will be in attendance. World-renowned resort Blackberry Farm will serve both food and beer. Live music will provide a backdrop for the celebration.


Grains and Grits is an opportunity for distillers to connect with customers face to face, and nearly two dozen of them have signed up to offer samples at the event.


“To be able to talk to people one-on-one is one of the favorite things about my job,” said Popcorn Sutton Distilling’s Master Blender, Allisa Henley. “You get instantaneous feedback, and people associate the product with you personally, which is rewarding.”


What do guests stand to gain from the experience?


“The opportunity to try new things and meet the people behind the distilleries and get that one-on-one contact,” Henley said. “I think Grains and Grits is an education of what Tennessee distilleries have to offer. We have distilleries that make Tennessee whiskey, moonshine, gins and vodkas, and I don’t think a lot of people realize how many distilleries our state has.”


Just over 10 years ago, brothers Charlie and Andy Nelson would have been more likely to attend this event as tasters rather than representing a distillery. But when they discovered two preserved bottles of their triple-great-grandfather’s whiskey during a routine trip to Greenbrier, Tennessee, they realized their calling – to extend his legacy into the 21st centuryby resurrecting Nelson's Green Brier Distillery, dormant since prohibition. They will represent the embodiment of that dream and their acclaimed spirits at Grains and Grits.


“Face-to-face interaction with the consumer is the most energizing and exciting experience for us, and it gives us the chance to tell our story and let the customer ask direct questions,” said Andy Nelson. “This event specifically is in a beautiful area, and I'm very excited to visit Townsend again.”


Grains and Grits represents more than a chance for whiskey lovers to experience the finest spirits in Tennessee; it’s also a meeting of the minds for distillers, who enjoy unique competitive camaraderie.


“The industry is very large, but it has a very small feel to it,” said Henley. “It has a family feel where everyone looks out for each other. I really enjoy that.”


“The distillers and makers have a sort of internal understanding of the day-to-day struggles and experiences that come with running a distillery and it fosters a special bond,” said Nelson. “Of course, sitting around drinking whiskey with familiar friends doesn't hurt!”


Tickets for Grains and Grits are $60 online and $70 the day of the event, and VIP parking is $10. They can be purchased at The website also includes more information about the event.

Thursday, September 15, 2016

Whiskies of the World®, The Ultimate Whiskey Experience, Comes to Austin

imageAUSTIN, Texas, Sept. 15, 2016  On Thursday, September 29, Whiskies of the World, one of the largest whisky tasting experiences in the US, will return to Austin for its fifth year. Designed for whisky lovers from the novice to the connoisseur, Whiskies of the World will offer guests the opportunity to explore more than 200 whisky expressions from around the globe. Joined by distillers and brand ambassadors, guests will nose and taste their way to an unforgettable experience.

"Whiskies of the World was created to foster a broader and deeper appreciation of whisky and all of its complexities," said Doug Smith, Executive Director.  "We're the perfect educational and palate-enriching evening for people who are either curious about whisky or die-hard aficionados."

The event, located at The Four Seasons Austin, will offer tastings of Scotch, Bourbon, Irish, Canadian and other whiskies from around the globe, food and whisky pairings and whisky and cigar pairings. Guests will also have the opportunity to participate in one of 6 Masterclasses, featuring whisky leaders Simon Brooking and John Campbell, Laphroaig; Jonathan Wingo, Balvenie;Bruce Russell, Russel's Reserve; David Perkins, High West Distillery; and Brandon McCarron, The Glenmorangie Company.

Tickets are $140 for general admission and guests must be 21 years or older to attend. Valid photo ID required. Guests should expect an entertaining, educational and delicious experience.

What: 2016 Whiskies of the World Austin
When: Thursday, September 29, 2016 7:00 – 10:00pm
Where: The Four Seasons, 98 San Jacinto Boulevard, Austin, Texas 78701

Whiskies of the World Austin is sponsored by Twin Liquors and Austin Monthly. For more information and to purchase tickets visit

Friday, September 9, 2016

Jameson® Irish Whiskey Partners with Seven American Breweries in a Celebration of Craft & Collaboration, to Form Jameson Caskmates® Drinking Buddies®

imageNEW YORK, Sept. 8, 2016 -- Recognizing those with a shared passion for quality and craft, Jameson Irish Whiskey continues its craft brewery partnerships with Jameson Caskmates Drinking Buddies. A collaboration with seven American craft brewers, Jameson Caskmates Drinking Buddies is the result of bringing like-minded individuals together with a common bond of creating superior quality beer and whiskey.

Returning breweries include Angel City Brewery in Los Angeles, Captain Lawrence Brewing Company in New York, Deep Ellum Brewing Company in Dallas, and Great Divide Brewing Company in Denver. Rounding out the final three collaborating breweries are Stoup Brewing in Seattle, Cycle Brewing in Tampa, and Fat Head's Brewing in Cleveland.

Inspired by the creation and end result of Jameson Caskmates, a one-of-a-kind whiskey born out of conversation and collaboration with local Irish craft brewery, Franciscan Well, Jameson took a similar approach and worked with the seven local breweries by giving them Jameson barrels to age their craft beer for a select period of time. The end result? Limited edition beers featuring hints of Jameson Irish Whiskey incorporated with their already distinct craft beer flavors.  

The Jameson family motto, Sine Metu, means without fear, and the Jameson Caskmates Drinking Buddies program celebrates the fearlessness of each brewer as they continue to pursue their passions. The same spirit and tradition of the family motto lives on through the creation and partnership with the seven local breweries.

"Jameson Irish Whiskey has always taken pride in celebrating those who share the same passion and focus when it comes to their craft," said Sona Bajaria, Vice President, Jameson Irish Whiskey, Pernod Ricard USA. "Jameson Caskmates Drinking Buddies allows us to put the spotlight on these local craft brewers who ultimately embody the same spirit as our motto, Sine Metu."

Each Jameson inspired craft beer will be available in their respective market for a limited time only.

Thursday, September 8, 2016

Wild Turkey® And Creative Director Matthew McConaughey Launch Global Advertising Campaign

imageLAWRENCEBURG, Ky., Sept. 8, 2016  Wild Turkey® today unveiled its first television commercial directed by and starring Academy Award®-winning actor Matthew McConaughey. The commercial, which marks McConaughey's directorial debut, is part of the iconic bourbon's new global marketing campaign titled "It'll Find You," created in partnership with J. Walter Thompson New York, which aims to reintroduce the world to the legendary brand.  It is the first demonstration of McConaughey's vision for Wild Turkey since he was announced as Creative Director last month.  The new commercial can be viewed at

The television spot, which is narrated by McConaughey over music he personally selected from New Orleans' The Hot 8 Brass Band, seamlessly follows the intriguing journey of a woman and her glass of Wild Turkey Bourbon through different locations and times. The scene opens with a pour atop a player piano in a dimly lit speakeasy.  From there, the audience is taken through a vibrant jazz club, and ultimately to an intimate campfire high atop a hill.  It ends with the glass of Wild Turkey Bourbon finding its way to another piano – this one played by McConaughey. Throughout the spot, McConaughey addresses the audience with the simple words: "We're not in a rush to be most popular, not in a rush not to be. Real bourbon, no apologies.  If it's for you, you'll know.  Wild Turkey.  It'll find you."

"So many times people choose their drinks to fit in and join the crowd," said McConaughey. "Wild Turkey is about something different. The tagline 'It'll Find You' is at the heart of what Wild Turkey is all about.  If you are being yourself, unapologetically doing things your own way, then you are at home wherever you are, and Wild Turkey, well, it'll find you."

The television spot will begin running in the U.S. in September, and is part of a global broadcast, print, and digital campaign to support Wild Turkey. 

"Matthew McConaughey's unflinching creative style and voice are the perfect fit for a brand like Wild Turkey, which has been doing things its own way for decades," added Bob Kunze-Concewitz, CEO at Gruppo Campari, owner of Wild Turkey. "With this new television campaign, he has tapped into what so many Wild Turkey fans understand about the brand and themselves – take pride in the choices you make, even if they are different, because they make you who you are."

"Matthew perfectly embodied, both on screen and behind the camera, the uncompromising spirit of the brand," said Brent Choi, Chief Creative Officer, J. Walter Thompson New York. "His unique background brought us refreshing insight and direction that led to a wonderful creative collaboration."

The TV spot was directed by and stars McConaughey, who also worked closely with J. Walter Thompson New York and RSA Films in Los Angeles to deliver the campaign.  It was shot on location in Southern California. A short film documenting Matthew's creative journey with Wild Turkey's distilling family, the Russells, can be viewed at

Wednesday, September 7, 2016

Jim Beam® Unveils Groundbreaking "Drinkable Wearable," Jim Beam® Apple Watch

DEERFIELD, Ill., Sept. 7, 2016 -- Technology fans all over the world woke up this morning anticipating some truly revolutionary technology news, and Jim Beam®, the world's No. 1 Bourbon, provided it by sharing its latest innovation: the Jim Beam® Apple Watch.

A preview of the first generation Jim Beam Apple Watch, the world's most innovative "drinkable wearable" can be viewed onYouTube, and is available for pre-order on It's a slick, stylish accessory that conveniently packs a 1.5 oz. shot glass right on your wrist, allowing you to connect with friends over refreshing shots rather than refreshed newsfeeds.  

The year’s most anticipated tech launch has arrived. With a revolutionary new “drinkable wearable,” Jim Beam® Bourbon is advancing the technology of shot pouring and drinking by introducing the Jim Beam® Apple Watch. The first generation Jim Beam® Apple Watch, available exclusively at, is a slick, stylish accessory that conveniently packs a 1.5 oz. shot glass right onto your wrist.

The Jim Beam(R) Apple Watch, a product over 200 plus years in the making, is a multi-functional device that will pour a perfect, refreshingly crisp shot.

The Jim Beam(R) Apple Watch, a product over 200 plus years in the making, is a multi-functional device that will pour a perfect, refreshingly crisp shot.

The Jim Beam(R) Apple Watch features a streamlined interface that opens and closes on demand and enables remarkable precision in both shot pouring and drinking.

The Jim Beam(R) Apple Watch features a streamlined interface that opens and closes on demand and enables remarkable precision in both shot pouring and drinking.

Each Jim Beam Apple Watch is aged in a rackhouse at the Jim Beam® American Stillhouse in Clermont, Ky., alongside barrels of bourbon. The watch's streamlined interface opens and closes manually on demand. And, while it doesn't tell time, it does save time, eliminating the need for a last-minute shot glass search.

"Critics may ask, 'What good is a watch that can't tell time?' " said Fred Noe, Jim Beam's 7th Generation Master Distiller. "We actually think we've created a watch that helps you make time. Who doesn't want to make time for friends, family and a refreshing Jim Beam Apple shot or cocktail?"

Released in 2015, Jim Beam Apple has quickly become one of the most successful line extensions in the seven generation history of Jim Beam, delivering refreshingly crisp cocktails in record numbers to bourbon drinkers, bartenders and now, Jim Beam Apple Watch users. 

For a limited time only, the Jim Beam Apple Watch will be available for pre-order at: while supplies last. Priced the same as the suggested retail price of a delicious 750mL bottle of refreshing Jim Beam Apple, the Jim Beam Apple Watch costs just $17.99.

Jim Beam Apple marries the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey, resulting in a perfect balance of apple and delicious bourbon, with a light, juicy twist. Jim Beam Apple is sold at the suggested retail price of $17.99 for 750mL, and in bars and retail locations nationwide. Price varies by market and product size, which includes 50mL, 100mL, 375mL, 750mL, 1L and 1.75L.

For more information on the Jim Beam Apple Watch, check out the video and visit To learn more about Jim Beam Apple, visit the Jim Beam website, YouTube,Facebook and Twitter pages.

Tuesday, September 6, 2016

Jim Beam Distillery To Debut New Cocktail Experience During Kentucky Bourbon Fest

imageCLERMONT, Ky., Sept. 6, 2016  Jim Beam® Bourbon, the world's No. 1 bourbon, makes history this month with the rollout of a best-in-class cocktail experience at the Jim Beam American Stillhouse in Clermont, Ky. The cocktail program is among the first of its kind at a leading Kentucky bourbon distillery since the enactment of Kentucky Senate Bill 11 (SB11).

"It's a great day for tourism and bourbon cocktails here in Kentucky," said Fred Noe, seventh generation master distiller. "For decades, we've immersed guests in my family's distilling traditions with a hands-on mashing, distilling, barreling, bottling and tasting experience. Now, we're giving visitors from across the world a chance to enjoy our whiskies in a new way at the Jim Beam American Stillhouse – with delicious cocktails."

This summer, SB11 modernized Kentucky's 1930s-era alcohol regulations to aid surging interest in bourbon, craft beer and small-farm wine products. SB11 not only increases the sample size, but also makes it possible for distilleries to apply for a NQ-3 license, which permits the sale of cocktails by the glass. Jim Beam was recently among the first bourbon distillers in the state to receive its NQ-3 license. As such, the distillery created a signature bourbon cocktail program that offers guests of legal drinking age a new way to learn about America's native spirit at the home of the world's No. 1 bourbon.

"Bourbon has grown to a $3 billion industry for the Commonwealth of Kentucky," Kevin Smith, vice president of Kentucky Beam Bourbon Affairs said. "SB11 allows distilleries to meet consumer demand and provide a unique cocktail experience in a responsible way through on-premise education programs for both long-time fans and curious newcomers. For Jim Beam, this means we'll be pushing the creative boundaries on cocktail education with a variety of hand-crafted cocktails, which in turn enhances the experience on The Kentucky Bourbon Trailand promotes responsible drinking."

"The new Jim Beam Bourbon Bar at the American Stillhouse isn't just a place to sample a cocktail," added Noe. "It's where guests come as a friend and leave as family."

Featured Jim Beam Bourbon cocktails will rotate monthly, presenting guests with a variety of traditional and modern drink options that showcase the complete Jim Beam family of brands.  

The Jim Beam Bourbon bar opens to the public September 14 just in time for National Bourbon Heritage Month and the annual Kentucky Bourbon Festival. Hours of operation will be Monday through Saturday 10:00 a.m. to 5:00 p.m. and Sunday 12:00 p.m. to 4:00 p.m. Drink tokens must be purchased in-person by those of legal drinking age at the front desk of the Jim Beam American Stillhouse. Daily token limits apply. For more information on Jim Beam, please,, or @jimbeam.

Thursday, September 1, 2016

Jim Beam Unveils Newest Premium Bourbon Jim Beam® Double Oak


Fred Noe, Master Distiller of the world's No. 1 bourbon, continues to push boundaries through innovation with another distinctive new bourbon, showcasing unique and inventive production methods

DEERFIELD, Ill., Sept. 1, 2016 Today, Jim Beam®, the world's No. 1 bourbon, announces the release of Jim Beam® Double Oak, an exceptional and perfectly balanced Kentucky Straight Bourbon Whiskey finished in oak that is twice barreled to create richer and woodier flavors than other whiskies.  

Aged four years while sitting in freshly charred, new American oak barrels, Jim Beam Double Oak is then transferred to newly charred American oak barrels and aged to taste. The second barreling allows the liquid to develop an even deeper level of intense spiced oakiness and rich caramel, creating a unique bourbon encounter.

Jim Beam(R) Double Oak

"I'm excited to experiment with the double barrel aging process used to create Jim Beam Double Oak," said Fred Noe, 7th Generation Master Distiller, Jim Beam. "Secondary aging delivers an added complexity to the taste profile and that makes for a unique, premium bourbon experience.

Jim Beam Double Oak will begin hitting shelves this month. This latest innovation from Jim Beam has a golden amber color and a distinctive spiced oakiness with intense caramel and toffee flavors. The aroma carries rich notes of caramel and vanilla with hints of toasted wood. It is best enjoyed neat, on the rocks or mixed in classic American cocktails and has a suggested retail price of $22.00 for 750ML.

For a closer look at the process and importance of oak in bourbon production, see here for a custom infographic Jim Beam developed for the launch of Jim Beam Double Oak:

In addition to launching the new bourbon, Jim Beam is planting white oak tree saplings in Bullitt County, KY this fall to show our appreciation of oak and the integral role it plays in creating our fine bourbons. 

For more information on Jim Beam Double Oak Kentucky Straight Bourbon Whiskey finished in oak, please "like" Jim Beam on Facebook (, follow @JimBeam on Twitter or visit