THE CROWN ROYAL RIG RETURNS FOR THE NFL SEASON ENLISTING TAYLOR ROOKS AS THEIR PARTNER IN DELIVERING GENEROSITY TO NFL FANS

The Crown Royal Rig Tours NFL Stadiums With The Ultimate Tailgate, Featuring NFL Legends, Premium Seat Upgrades, Purple Bag Packing for the Military and More

NEW YORK, Sept. 30, 2025 Back for its fifth year as the Official Whisky Partner of the NFL, Crown Royal is hitting the road with the iconic Crown Royal Rig – a larger-than-life 18-wheeler hauling two XXL Double Wood casks – driving generosity all season long, giving back to the fans who fuel game day and packing Crown Royal purple bags for the military. This season, Crown Royal has enlisted Emmy-nominated sports broadcast journalist Taylor Rooks as their Passenger Princess and partner to surprise fans at marquee NFL matchups in 10 cities with a chance to receive premium game day seat upgrades.

This year, the Crown Royal Rig has added a royal renovation: the Royal Seat. NFL fans who catch the Crown Royal Rig on tour have a chance to climb in, snap photos and test their luck at honking the rig horn. Those who succeed will score premium ticket upgrades† to elevate their game days.

"Let's be real, the fans are the real MVPs of game day," Rooks said. "They bring the vibes and make sure the energy is high from the tailgate to the stadium, providing the type of support that teams count on every week. I'm so excited to join Crown Royal in their generosity as they help fans make their game days unforgettable!"

On Sunday, Sept. 28, Rooks joined NFL legend Tony Gonzalez at the Crown Royal Rig stop in Kansas City for an electric tailgate. The duo enjoyed signature cocktails, celebrated with lucky fans who received seat upgrades and joined in on the Purple Bag Project, a longstanding initiative in partnership with Packages from Home‡ that provides active military overseas with wellness essentials packed in Crown Royal bags.

"This season, we set out to discover fresh ways to give back to fans and turn small moments of connection into big wins that enhance the game day experience," said James Valdes, Director, Crown Royal. "Generosity has always been at the heart of our brand purpose, and we're proud to celebrate our fifth year as the Official Whisky Sponsor of the NFL, hitting the road with Taylor Rooks and NFL legends to share that spirit with fans across the country."

Fans 21+ who aren't able to experience the Crown Royal Rig in person can still join in on the fun at CrownRoyal.com/RoyalRig, where they can track the number of Purple Bags packed nationwide, discover game day recipes and more!

With the addition of the Royal Seat, Crown Royal is showing that generosity isn't just along for the ride, it drives the game day experience.

†If winner does not have a ticket to the game, they will receive a ticket to the game as the prize.

*NO PURCHASE NECESSARY.  U.S., 21+. Offeredonly at promotional events outside stadiums hosting select NFL professional football games bet. 9/7 & 12/7/25. Opportunity to sit in CROWN ROYAL Rig replica (i.e., Royal Seat) and play offered on first come-first served basis and not guaranteed. Prize: (2) ticket upgrades/tickets to that day's professional football game.  Winner's guest must be 21+. Unspecified expenses are winner's responsibility.  Up to (2) winners per event selected at random. (Honking horn will not determine if a person is a prize winner). If unclaimed, prizes may not be awarded.  Subject to Official Rules. Sponsor: Diageo Americas, Inc., New York, NY  
© 2025 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League. Sweepstakes not sponsored or offered by the National Football League.

‡Packages From Home, 5643 N. 52^nd Ave., Glendale, AZ  85301, https://www.packagesfromhome.org/, 623.934.3274.

Media Contacts
Jazmine Settles, Diageo
jazmine.settles@diageo.com

Taylor PR
crownroyal@taylorstrategy.com

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by the King and Queen of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, CÎROC and Ketel One vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Instagram for news and information about DIAGEO North America: @Diageo_NA.

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J. Mattingly 1845 Distillery Invites Fall Partygoers to Customize Their Own Whiskey for Halloween

Be the Life of the Party with a Personalized Halloween Bottle

FRANKFORT, Kentucky., Sept. 25, 2025 - This Halloween, even your bottles can be dressed up for the occasion, with J. Mattingly 1845 Distillery's craft your bottle program. Whiskey fans can go online to www.jmattingly1845.com/crafting/make-your-own and choose between three different double staved™ mashbills (or recipes), including two bourbons and one rye whiskey. Next, users select their bottle shape, customize their own label and even choose their own wax color from every color of the rainbow. Bottles can be shipped to 46 states. This program is available online and in person at the Distillery in Kentucky and can result in some frighteningly fun labels and Halloween-themed wax colors.

J. Mattingly 1845 Distillery offers custom bourbon creation both online and at its Kentucky distillery.

 

With Halloween spending projected to be at an all-time high this year, and nearly three-quarters of Americans intending to celebrate Halloween in 2025, according to the National Retail Federation, taking a bourbon with a custom label to your next Halloween party, or creating one yourself to display with your Halloween décor and enjoy as you hand out candy is a spell-binding way to spend All Hallows' Eve.

"We really get into the Halloween spirit here at J. Mattingly 1845, and have seen some creative plays on words for labels, and wax bottle toppers that range from what you'd think of as traditional Halloween colors of orange and black, to even tri-color wax that looks like candy corn," said Cameron Mattingly, Master Blender and Vice President of Production. "Since all of our whiskey is double-staved, the product inside the bottle looks and tastes just as good as it looks on the outside."

Double-staving is a proprietary method developed by founder Jeff Mattingly over a decade ago and is the process of adding additional charred oak staves to each barrel at just the right moment in its aging cycle to coax out additional flavor. Pricing for the custom bottles starts at $99.50 for a 750 mL bottle, and shipping is available to 46 states. Visit www.jmattingly1845.com to create your custom bottle today.

About J. Mattingly 1845 Distillery

The Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth, and with connections to some of the most illustrious names in the distilling industry, including George Garvin Brown, the Willetts and the Samuels.

It all started in 1845, with John Graves Mattingly's first distillery in Marion County, Kentucky, Registered Distillery #2. Many historians today believe his distillery was the first registered distillery in Kentucky.

In 2010, Jeff Mattingly took up the family mantle and started his own craft bourbon business. Today, Jeff's son Cameron continues the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky, serving as Vice President of Production. J. Mattingly 1845 Distillery continues to innovate, with their proprietary double-staving process and custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at https://jmattingly1845.com/build-a-bottle/.

For more information about J. Mattingly 1845 Distillery visit www.JMattingly1845.com.

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Uncharted Alaska Distillery Fire Dog Station One Series Sorghum Whiskey

Uncharted Alaska Distillery Fire Dog Station One Series Sorghum Whiskey 49%-ABV 750ml.

About Uncharted Alaska Distillery:

Welcome to Uncharted Alaska Distillery, where adventure and exceptional spirits meet. Founded by three former public safety officers, our journey from the halls of public safety to crafting spirits in Ketchikan embodies the spirit of exploration and excellence. Join us on this exciting ride through uncharted territories and the wilds of Alaska.

Nestled in the Tongass National Forest, Uncharted Alaska Distillery offers a unique selection of high-quality spirits. Our handcrafted gin, vodka, whiskey, and agave spirits capture the essence of Alaska's wilderness. Each drop tells a story of passion, craftsmanship, and quality. Join us for a warm atmosphere and exceptional spirits crafted with the finest ingredients and innovative techniques.

In our inviting tasting room, you can immerse yourself in the flavors of Alaska, experience our spirits in unique cocktails, and discover the spirit of adventure in every sip.

Whether you're a local resident or a visitor passing through, we invite you to discover the unknown, share in the excitement, and toast to the journey at Uncharted Alaska Distillery – where adventure and exceptional spirits come together to create unforgettable moments.

Uncharted Alaska Distillery is an artisan spirit maker located in Ketchikan, Alaska, housed in the city's historic 1936 fire station. Founded by three former public safety officers, the distillery creates high-quality spirits inspired by Alaska's wilderness. <?XML:NAMESPACE PREFIX = "[default] http://www.w3.org/2000/svg" NS = "http://www.w3.org/2000/svg" />

Location and atmosphere

• Historic fire station: The distillery is situated in the former downtown Ketchikan fire station at 319 Main Street. This unique venue features original fire department relics, which were donated by local families, and a fire station theme.
• Welcoming space: The location offers a warm, inviting atmosphere with both indoor seating and an open-air deck. It is a popular spot for both local residents and tourists from the cruise ships that visit the port.
• Unique tours: Visitors can sign up for a guided tour and infusion class. The experience includes a history of the building, tastings of the house spirits, and a hands-on class where guests can blend their own botanical-infused spirit.

Spirits and products
Uncharted Alaska crafts a variety of spirits, with a focus on local flavors and inventive recipes. Their product line includes:

• Vodka: Offerings include a unique Holdfast Kelp Vodka, which is infused with locally foraged kelp for a distinctive briny flavor.
• Gin: Handcrafted and flavored with botanicals.
• Whiskey: They produce sorghum-based whiskey and have released a special "Fire Dog" whiskey with a label that pays tribute to Ketchikan's firefighting legacy.
• Agave spirits: The distillery also produces an unaged agave spirit.
• Signature cocktails: The tasting room bar serves up creative cocktails made with their own spirits, such as the "Aurora Borealis" and the "Bees Knees".

Founders and company philosophy

• Background: The distillery was founded by Travis Robbins and two other former public safety officers.
• Spirit of adventure: The "Uncharted" name reflects the founders' background of exploring uncharted territories and their adventurous approach to creating new spirits.
• Community connection: The owners foster a strong connection with the local community by welcoming residents and embracing the history of the building. Their initial launch faced pandemic-related challenges, but they adapted and have continued to grow with strong local support and word-of-mouth promotion

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Wild Turkey Announces Master's Keep Beacon, the Final Release in the Celebrated Series

After a decade of exceptional whiskies, the culminating release honors the distillery's past and future with a collaboration between father-son duo Eddie and Bruce Russell

LAWRENCEBURG, Ky., Sept. 23, 2025  Wild Turkey Distilling Company, the award-winning distillery known for its bold Kentucky bourbon, today announces the final release in its legendary Master's Keep collection: Master's Keep Beacon. Capping off a decade of superior, boundary-pushing American Whiskey, this final chapter is a bold tribute to the distillery's storied heritage while shining a light on the road ahead. Crafted by Master Distiller Eddie Russell and Associate Master Blender Bruce Russell, this limited-edition 118-proof release is a blend of two distinct, hand-selected bourbons and will be available at select retailers globally starting this September.

Master's Keep Beacon is a blend of 10 and 16-year-old bourbons, each hand-selected to reflect key moments in the distillery's history. Eddie's selection, a 16-year-old bourbon distilled between 2007 and 2008, was pulled from some of the last remaining barrels laid down in the original Wild Turkey distillery where he first honed his craft, just before the distillery's major expansion in 2011. Bruce's 10-year-old selection, distilled in 2015, is among the first he produced alongside his father and grandfather, Hall of Fame Master Distiller Jimmy Russell, when he joined the family business. Together, they've created a harmonious blend of flavors from distinct eras and the highest-proof release in the Master's Keep series.

Dating back to 2015, the Master's Keep series was originally the brainchild of Eddie Russell, offering a dedicated collection to explore new expressions beyond Wild Turkey's iconic core lineup. Since then, he has continued to push the limits of bourbon craftsmanship to create some of the most sought-after limited releases in bourbon. As Wild Turkey has grown into one of the most coveted brands by whiskey collectors, the limited-edition collection has played a defining role by offering space for creative exploration that still pays homage to the distillery's roots. Over the last decade, each release of the series has received overwhelming response from the bourbon community, solidifying Master's Keep as one of the most respected collections in the industry. Top spirits publications and voices have scored the expressions with high marks, consistently recognizing the releases as best whiskies of the year. For the final chapter, father son duo Eddie and Bruce drew on decades of shared whiskey-making expertise to craft a release that both honors the series' legacy and stands as its crowning achievement.

This sought-after collection consists of 10 global releases since its inception: 17 Year (2015), Decades (2016), Revival (2018), Cornerstone (2019), Bottled in Bond (2020), One (2021), Unforgotten (2022), Voyage (2023) and Triumph (2024).

"When we set out ten years ago to launch the Master's Keep series, we knew we had something special but I never imagined the journey it would take us on," says Wild Turkey Master Distiller Eddie Russell. "Our first release was the most unique whiskey we'd ever released, and with each expression since we've been able to share some of the rarest whiskies in our rickhouses, all while staying true to who we are as Wild Turkey. Looking back a decade later I'm very proud of what we've created to date, and looking forward to what's next."

"Since joining the distillery, I've watched my dad craft some incredible bourbons as part of the Master's Keep lineup, all rooted in the principles and dedication to bold flavor established by my granddad," says Associate Master Blender Bruce Russell. "This final release feels especially meaningful, as the first Master's Keep with my signature on the bottle and made using bourbon I helped create during some of my earliest days at the distillery. I'm proud to leave my mark on this iconic collection with a bourbon that represents a meaningful chapter in my own journey, and paves the way for the road ahead."

An aroma of dark fruit and cherry is followed by honey, vanilla and cola in the final release in the Master's Keep series. Sweet notes of caramelized sugar, toffee and tea with warm baking spice are capped off with a long, warming finish with notes of mature oak and leather.

Master's Keep Beacon will be available globally in limited quantities for a suggested retail price of $300.

ABOUT WILD TURKEY

The distillery for Wild Turkey Bourbon is in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery, and are now joined by the next generation, Associate Blender Bruce Russell.

The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a Wild Turkey hunting trip with a group of friends. The following year, his friends asked him for "some of that Wild Turkey whiskey" and the brand was born.

Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 "alligator" char), imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com.

ABOUT CAMPARI GROUP

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.

Global Priorities, the Group's key focus, include Aperol, Campari, SKYY, Grand Marnier, Espolòn, Courvoisier, Wild Turkey and Appleton Estate.

The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

Campari Group's growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.

Headquartered in Sesto San Giovanni, Italy, Campari Group operates in 23 production sites worldwide and has its own distribution network in 26 countries. Campari Group employs approximately 4,900 people.

The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en. Please enjoy our brands responsibly.

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Jameson® Irish Whiskey Declares Itself the "Unofficial Whiskey for Football Fans" Ahead of the Pro Game in Dublin

Jameson toasts to American Football with a new campaign, football flask, and fan activations in both Minneapolis and Dublin to celebrate the big game

NEW YORK, Sept. 18, 2025-- This month, Jameson Irish Whiskey is gearing up for the event we have all been waiting for, the first professional American football game on Irish soil, after rallying in 2023 and 2024 for pro football to touch down in Dublin. In anticipation of kickoff in Dublin on September 28, Jameson is declaring itself the "Unofficial Whiskey for Football Fans," and the lineup is stacked.

Jameson has always believed the real game happens with the fans, and to get fans hyped to touch down in Dublin, the brand is launching their new platform, the "Unofficial Whiskey for Football Fans," a rallying cry for everyone who makes football what it is: a spirited, unapologetic, fan-centric celebration. Jameson isn't just showing up on game day – it's stirring up a little Irish mischief, toasting the unexpected moments, and championing fans on their own turf.

The "Unofficial Whiskey for Football Fans" platform is brought to life in new content and experiences that reinforce how fans call the shots on game day. Conceptualized by Ogilvy, the campaign will live on Jameson owned channels and in paid media through November 2. 

To celebrate the first pro football game in Dublin in only a way that the world's No. 1 Irish Whiskey* can, Jameson is hosting domestic and international fan experiences through a series of immersive, culture-driven events leading up to and during the game:

• Viewing Parties: On Sunday, September 28, Jameson will host festivities from Minneapolis, Minnesota to the iconic Bow Street in Dublin. In partnership with the Minnesota Vikings, one of the inaugural teams competing on Irish soil, Jameson will invite fans to share in the thrill of the game in Ireland. Fans 21+ who are interesting in joining in the U.S. can RSVP for the viewing party and sampling event in Minneapolis by visiting JamesonWhiskey.com, space permitting.
• For those who find themselves in Dublin for the game, Jameson's Bow Street Distillery will be offering the first 100 people in American football gear on Saturday, September 27 and Sunday, September 28, an American football merch pack.
• Complex Activations: Jameson is also drafting Complex to help cement the brand as the "unofficial" drink for game day, releasing the first-ever limited-edition, football-inspired capsule collection. In partnership with Complex, the Irish whiskey will deliver cocktails, themed bites, live entertainment, and exclusive merch at "tailgating" events in NYC for the game in Dublin on September 28 and in Los Angeles at a later date.
• ESPN SportsCenter Live Commercial: Ahead of the game in Dublin, Jameson will be taking over ESPN studios as the first spirits brand to be promoted via a live commercial on Sportscenter, in honor of the Irish whiskey's hometown hosting the next international football game.

"Jameson has always stood shoulder to shoulder with the fans, and that's why we are excited to declare ourselves the 'Unofficial Whiskey for Football Fans' this season and to finally celebrate American football in Dublin," said Valeria Catterini, Senior Brand Director, Jameson at Pernod Ricard USA. "After two years, we can't wait for fans to experience Irish hospitality firsthand as we toast to the game that the fans helped make happen."

To solidify Jameson as the "Unofficial Whiskey for Football Fans" and get fans excited to touch down in Dublin, Jameson turned to the true totem of the game – a regulation-sized football that has the capacity to hold a 750mL bottle of Jameson Whiskey – into a limited-edition Jameson Football Flask. It's only fitting that the 'Unofficial Whiskey for Football Fans' has its own unofficial football.

Marrying craftsmanship with the spirit of the game, this keepsake in the shape and size of a regulation football is the perfect addition to your bar cart's starting lineup. After all, a football is more than a ball, it's the universal symbol of the sport. Whether you are reveling in your tailgate or mixing up a Jameson Ginger & Lime from your at-home bar, the Jameson Football Flask is sure to elevate game day experiences all season long.

The Jameson Football Flask will be available for purchase starting September 25 via ReserveBar.com. Fans can visit Jameson's Football Flask page now to be notified when the Football Flasks go on sale. The Jameson Football Flask and a bottle of Jameson Irish Whiskey will retail for $109.99 plus tax and shipping, where permitted within the continental U.S. Quantities are limited, so fans are encouraged to act fast!

Fans can also get the perfect game day pairing for their Football Flask on Uber Eats* for 15% off Jameson every Sunday in September and October. To learn more about Jameson Irish Whiskey, visit JamesonWhiskey.com and follow @jamesonus.

*SOURCE: 1. Nielsen Total U.S. x AOC + Liquor Open State + Conv during Latest 52 Wks - w/e 8/16/25

**Void where prohibited. Discounts available in some markets. 21+ to purchase. ID verified on delivery. See app for details.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2025 Imported by John Jameson Import Company, New York, NY

About Jameson Irish Whiskey

Jameson is the world's most awarded and bestselling Irish whiskey, ranked in the top 4 global whiskey brands and number 9 in spirits worldwide.

Leading the Irish whiskey category with a 67% market share and having experienced 30 years of consecutive growth up until 2019, Jameson reached unprecedented sales of 10.4 million cases in 2022.

Triple distilled, every bottle of Jameson is distilled and matured at the world renowned Midleton Distillery in County Cork, Ireland.

www.jamesonwhiskey.com

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

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Maker’s Mark Greats Of The Gate 2026 Northern Danger

 

Maker’s Mark Greats Of The Gate 2026 Northern Danger Kentucky Straight Bourbon Whiskey 45%-ABV 1-liter bottle.

About Maker’s Mark:

The Maker's Mark Greats of the Gate series is a 10-year commemorative bourbon bottle series, created in partnership with Keeneland Race Course to honor iconic Thoroughbred racehorses. Each year features a different legendary horse, with illustrations by Kentucky artist Tyler Robertson. The first bottle in 2024 honored Man o' War, and the 2025 bottle commemorates Lexington, coinciding with the city's 250th anniversary. Proceeds from the sale of the limited-edition bottles benefit Kentucky-based nonprofit organizations dedicated to supporting the state's rich culture and heritage.

Maker's Mark is a handmade, small-batch bourbon whiskey known for its signature red wax seal, which is hand-dipped on every bottle. It is produced in Loretto, Kentucky, and uses a wheated mash bill that gives it a smooth, sweet taste without bitterness. The brand is also committed to sustainability, being a certified B Corp and achieving Regenified™ certification for its regenerative agriculture practices.

Key Characteristics

• Red Wax Seal:Each bottle is hand-dipped in iconic red wax, a hallmark of the brand.
• Wheated Mash Bill:Instead of rye, Maker's Mark uses soft red winter wheat in its mash bill, which results in a smoother, less bitter flavor.
• Handmade and Rotated:The bourbon is made in small batches, and barrels are rotated by hand to ensure consistent aging.
• Aged to Taste, Not Time:The aging process continues until the bourbon reaches the desired flavor profile, rather than a set time.
• Smooth, Balanced Flavor:Expect a mellow, balanced taste with notes of vanilla and caramel, thanks to the limestone-filtered water and wheat.

Production and Location

• Loretto, Kentucky:The Maker's Mark Distillery, located at Star Hill Farm, is the sole production site.
• Limestone Filtered Water:The distillery's location on a limestone shelf filters out iron from the water, which helps achieve the bourbon's unique, clean taste.

Sustainability & Innovation

• B Corp Certified:Maker's Mark is a certified B Corporation, demonstrating its commitment to social and environmental excellence.
• Regenified™ Certification:The brand is the first distillery to achieve Regenified™ certification for its use of regenerative agriculture practices on its Star Hill Farm.
• Flavor-Driven Innovation:While known for its classic bourbon, the brand also introduces innovative, super-premium expressions like Maker's Mark 46 and Cask Strength.

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A Bourbon with Purpose: Brother's Bond Bourbon Expands Portfolio with New Regenerative Grain Bourbon Release and Premium Packaging Redesign

Award-winning whiskey brand raises the bar with purpose-driven innovation and design-forward appeal

PLANO, Texas, Sept. 15, 2025 Award-winning Brother's Bond Bourbon, founded by longtime friends, whiskey makers, and actors Ian Somerhalder and Paul Wesley, today announces the launch of its newest expression: Brother's Bond Regenerative Grain New Batch Bourbon. Crafted from grains grown using regenerative agriculture, this release builds on the brand's commitment to producing bourbon that not only tastes exceptional but also restores soil health, promotes biodiversity, and supports farming communities.

Launching nationwide September 16, the new bourbon is accompanied by a portfolio-wide packaging redesign that delivers stronger shelf visibility, refined luxury cues, and a lower carbon footprint. The latest release to the growing portfolio has character and conscience, delivering a bold flavor with a balanced finish.

Brother's Bond Regenerative Grain New Batch Bourbon - Aged 4 Years ($59.99 MSRP / 92 Proof)

• Color: Vibrant dark amber
• Body: Medium body with velvety richness
• Aroma: Honeyed cornbread with light floral and toasted oak character
• Taste: Classic cracker jacks, icing sugar, warm vanilla heat
• Finish: One-minute medium-long finish that tapers with a mellow warmth
• Empty Glass: Caramelized grain and sweet charred wood

"Blending isn't just science — it's instinct, memory, and emotion," said Ian Somerhalder, Brother's Bond co-founder and Blending Master. "It's showing up and having the patience to elevate and shape what nature and time have already created. With our new Regenerative Grain New Batch Bourbon, we're pushing flavor forward while also pushing farming forward. Every sip connects you to the land it came from."

Brother's Bond's new packaging refresh, led by co-founder Paul Wesley, introduces a unified look across the portfolio for stronger recall and premium recognition. The design-forward details highlight craftsmanship and transparency, appealing to today's "approachable luxury" consumer, all while reinforcing sustainability through U.S.-made glass, which reduces transport-related carbon emissions and delivers the same elevated design consumers love for home and bar.

"This is a new chapter for Brother's Bond Bourbon as we carry our sustainability mission from grain to bottle," said Vincent Hanna, CEO of Brother's Bond Bourbon."Consumers today want purpose and polish in the same bottle. We're proud to deliver both with a whiskey that looks as good as it tastes."

Brother's Bond Bourbon has quickly become a breakout brand in the spirits industry, celebrated for its award-winning small-batch bourbon and rye whiskeys. With the launch of its newest regenerative expression and packaging refresh, the brand is cementing its position as a leader in the next wave of whiskey—one defined by authenticity, sustainability, and design-led appeal.

Since launching in 2021, Brother's Bond has shown a continued commitment to sustainability, with a portion of proceeds from every bottle sold being donated to Kiss the Ground. By embracing the use of regenerative grain, Brother's Bond is leading the way to a more sustainable and environmentally-conscious industry while delivering a superior product that reflects the land and its stewardship.

For more information, visit brothersbondbourbon.com or follow @brothersbondbourbon.

About Brother's Bond
Brother's Bond Bourbon, founded by famous on-screen brothers, whiskey makers, and real-life friends Ian Somerhalder and Paul Wesley, is an ultra-premium bourbon brand celebrated for its exceptional quality and craftsmanship. Meticulously crafted with the finest all-natural ingredients and aged to perfection, Brother's Bond honors the rich heritage of American whiskey-making. The hand-selected, award-winning small-batch whiskey portfolio includes Straight Bourbon, Original Cask Strength Straight Bourbon, American Blended Rye, Regenerative Grain Straight Bourbon, and Bottled-in-Bond Straight Bourbon, which has been recognized as one of the Top 5 Bourbons in the world. Beyond exceptional taste, Brother's Bond is committed to sustainability, giving back a portion of proceeds to regenerative agriculture and responsible sourcing with every bottle sold. Brother's Bond is redefining what it means to enjoy an ultra-premium whiskey – one sip, one story, one bond at a time. Time to Bond. For more information, visit www.brothersbondbourbon.com and follow us on Instagram, Facebook, and TikTok @brothersbondbourbon and X @brothersbond.

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Sagamore Spirit Releases Limited Edition Baltimore Ravens Festivus Maximus Small Batch Rye Whiskey

The limited edition bottling is now available at The Sagamore Spirit Distillery and select Baltimore, Maryland retailers

BALTIMORE, Maryland Sept. 3, 2025- Sagamore Spirit, the leading and award-winning Maryland rye distillery, is proud to announce the release of their limited edition Baltimore Ravens Festivus Maximus Small Batch Rye Whiskey. This release marks the third edition within the Baltimore Ravens commemorative bottle series, since Sagamore first partnered with the football team back in 2023.

It has been 25 years since the Baltimore Ravens captured their first World Championship, delivering a dominant performance in the title game that was superstitiously referred to as Festivus Maximus by players and coaches alike. This commemorative release honors that unforgettable night in Tampa, FL and the relentless spirit that fueled the Bullies of Baltimore to victory. Each bottle is proudly emblazoned with the Baltimore Ravens logo.

This 100% Maryland-made small batch rye whiskey is aged in new charred oak barrels and has an ABV of 46.5%. It contains notes of classic baking spices paired with fruit notes, including golden delicious apples, giving way to vibrant sweet notes of caramel, honey, and brown sugar. Warm spice & honey linger through a mild oak and faded fruit finish.

"All of us at Sagamore Spirit are proud to honor the Baltimore Ravens 1st World Championship with this commemorative bottle of our award winning small batch rye whiskey," says Ryan Norwood, VP of Operations at Sagamore Spirit. "We are excited about our continued partnership with the team and hope both whiskey and football fans enjoy this new limited edition release."

Sagamore is driven to craft the world's best rye whiskey. The legacy of Maryland Rye as a beacon of quality grounds Sagamore, but it's today's whiskey lovers across the globe who inspire the brand forward. Sagamore believes it's time for a modern approach to American Whiskey: one that prioritizes an impactful grain to glass process utilizing Non-GMO grains, connecting with the local farming community, and a determination to create the greatest rye whiskey imaginable. The Spirit of Sagamore lives in the brand's award-winning products and disciplined pursuit of excellence.

The limited edition Sagamore Spirit Limited Edition Baltimore Ravens Festivus Maximus Small Batch Rye Whiskey is rolling out in Maryland beginning in September at an SRP of $39.99 and this collector's item can be purchased either at the Sagamore Spirit's distillery or select premium retailers throughout Baltimore, Maryland. For more information, visit SagamoreSpirit.com.

About Sagamore Spirit
Inspired by Maryland's rye heritage and whiskey enthusiasts worldwide, Sagamore Spirit strives to create the finest Rye Whiskey imaginable. Maryland Rye Whiskey, known for its full-bodied, sweeter, and smoother profile, is exemplified by Sagamore Spirit's triple distilled, two-mash-bill approach. Sagamore Spirit is committed to sourcing high-quality grains through its grain-to-glass process while utilizing top-quality non-GMO grains and supporting the local farming community. Through this program, Sagamore Spirit has engaged with local farmers to purchase seeds upfront with a pledge to buy the harvest and worked with the University of Maryland Agricultural Extension to expand Rye cultivation in Maryland.

Located in the Baltimore Peninsula, the award-winning waterfront distillery in Baltimore welcomes approximately 40,000 visitors annually. Sagamore Spirit is reasserting the city's historic role in American whiskey, where distillers crafted rye whiskey for decades before Kentucky's rise. Sagamore Spirit's rye whiskeys have earned over 200 international awards, including "Best Rye Whiskey" in 2023 at the John Barleycorn Awards. Learn more about Sagamore Spirit's expressions, including Sagamore Small Batch Rye Whiskey, Sagamore Cask Strength Rye Whiskey, Sagamore Double Oak Rye Whiskey, and limited-time Reserve Series releases at https://sagamorespirit.com/.

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Cedar Ridge Distillery Field Of Dreams Legendary Lineup Bourbon Whiskey Blend

Cedar Ridge Distillery Field Of Dreams Legendary Lineup Bourbon Whiskey Blend 54.27%-ABV, 750ml Bottles.

About Cedar Ridge Distillery:

Our History

The Quint family has farmed and distilled spirits for generations. In 2005, Jeff Quint founded Cedar Ridge because he believed it was time for Iowa–the number one corn-producing state in the U.S.–to share its homegrown Bourbon Whiskey with the world. Cedar Ridge was the first licensed distillery in Iowa since Prohibition.

After releasing its first batch of whiskey in 2010, Cedar Ridge Distillery quickly became a nationally recognized leader in craft spirits, winning multiple awards such as American Distilling Institute’s “2017 Distiller of the Year” or “Best American Craft Whiskey” at the 2016 New York World Spirits Competition.

Our Whiskey

From our American Single Malt to our Iowa Bourbon, each bottle of Cedar Ridge whiskey offers the best of authentic Iowa craftsmanship.

Iowa is home to the most fertile soil in the world. We’re proud of our reputation as a farming state. Local access to the highest-quality corn on earth helps us craft the finest bourbon you can find.

Explore our product pages to learn all that goes into making each Cedar Ridge whiskey.

The Process

Managing every step of production, from grain to glass, is how you craft authentic whiskey. Our process is unique, affected by our specific location and even weather. You won’t find the Cedar Ridge taste anywhere else in the world. Below is an overview of what goes into making each sip special.

We store and mill our corn and grain on-site. Our initial bourbon batches were made using corn grown on our own family farm in Winthrop, Iowa – and while we’ve outgrown what the family farm can grow we are dedicated to using only Iowa Corn.

Lautering our mash separates the liquid wort and spent grain. The wort is then fermented and distilled, while the spent grain is hauled off as animal feed for local farmers. Twice distilling our whiskeys to a higher proof, and removing the impurities results in a more approachable sipping whiskey.

Allowing nature to be our ultimate guide in aging, we transfer the whiskey to barrels, and store them in non-temperature controlled rick houses. Iowa’s consistently inconsistent weather aids in the expansion and contraction of the barrels, allowing the whiskey to take on the rich aromas and flavors more quickly than in other regions. This being said, Mother Nature takes her cut – at a rate of 18% vs. the industry standard of 12%.

Our Team

Jeff & Laurie Quint

Owners/Founders

Jamie Siefken

President & General Manager

Murphy Quint

Master Distiller &
Director of Operations

Andy Klimesh

Chief Financial Officer

Megan Patz

Director of Marketing

Ashton Johnson

Director of Hospitality

Jon Rupp

Head Brewer

The History of Cedar Ridge Whiskey

Take a look back at how we started making whiskey in Iowa. While we’ve outgrown what the family farm can produce we remain always dedicated to using only Iowa Corn.

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Johnnie Walker Scotch Whisky Announces Global Partnership With Grammy Award-Winning Music Artist And International Superstar Sabrina Carpenter

Inspired by the fearless spirit of Carpenter's latest album, Man's Best Friend, the campaign aims to reimagine a world of whisky through her lens of bold creativity, self-expression and empowerment.

NEW YORK, Aug. 29, 2025-- Johnnie Walker, the world's number one Scotch whisky brand* (IWSR 2024), has just announced its global partnership with GRAMMY® Award–winning superstar Sabrina Carpenter. The multi-year partnership represents a bold, transformative era for whisky and music, rooted in creative self-expression, experimentation and celebration.

The partnership marks the first verse of Johnnie Walker's plans to collaborate with progressive voices in music to tell their unique stories of progress, and shape the future of how and where people can enjoy Johnnie Walker Black Label. Timed to the release of Carpenter's highly-anticipated new album, Man's Best Friend, the Johnnie Walker x Sabrina Carpenter partnership will offer fans of legal drinking age Sabrina's take on her favorite classic whisky cocktails, and album-inspired content that reflects the confident, playful spirit of her new sound.

The campaign debuts globally alongside the final leg of her Short n' Sweet Tour, with content rolling out in key cities and across digital platforms. Designed to spark conversation and inspire fans around the world to mix up their own Sabrina-inspired Johnnie Walker cocktails, the campaign is a cultural moment made to be shared.

"Music plays such a meaningful role in everyone's life journey, and it has always been a way of connecting people to Johnnie Walker's 'Keep Walking' mantra, which is aimed at inspiring personal progress," said John Williams, Global Head of Whiskeys at Diageo. "We are thrilled to welcome Sabrina as the newest voice in our story. Her fearless creativity and deep connection with a new generation make her a powerhouse addition to our Johnnie Walker family. Together, we'll harness the power of music to bring a bold, new energy to the whisky experience."

"Stepping into this next chapter of my music has been such a thrill. It feels more confident and a lot more unapologetic. This partnership is about celebrating boldly, pushing boundaries, and moving forward with purpose," said Sabrina Carpenter.

"Johnnie Walker has evolved through generations to become the modern icon it is today, and Sabrina is on a similar path with Man's Best Friend, stepping into a more confident, self-assured chapter while keeping her signature charm," said JJ Stratford, director and video artist. "In developing this campaign, we nodded to the golden age of spirits advertising, then layered in Sabrina's bold yet timeless aesthetic, clever humor and a modern wink to make it unmistakably her own."

At select stops on the Short n' Sweet Tour, fans 21+ can enjoy Sabrina's signature Johnnie Walker Black Label cocktails including a Manhattan, a whisky sour and a whisky highball, served with surprise-and-delight moments that make the night every bit as memorable as the music.

Be sure to follow @JohnnieWalker and @JohnnieWalkerUS on Instagram and Facebook for updates on the partnership. And whether in a stadium or at home, please enjoy Johnnie Walker responsibly.

ABOUT JOHNNIE WALKER:
Johnnie Walker is the world's number one Scotch Whisky brand* (IWSR 2024), enjoyed by people in over 160 countries. Since the time of its founder, John Walker, those who craft its whiskies have pursued flavor and quality above all else.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.

ABOUT DIAGEO:
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.

ABOUT SABRINA CARPENTER:
Two-time GRAMMY® award winning global superstar, Sabrina Carpenter, has enchanted an audience of millions as a singer, songwriter, actress, and style icon. With her music, she has delivered one anthem after another on stage and in the studio, earning multiple gold and multi-platinum certifications, and performing to sold-out crowds worldwide. On-screen, she has generated mega-fandom through starring roles on television and film. She is signed to Island Records, where she debuted her acclaimed Gold-certified fifth studio album, "emails I can't send", which appeared on many "Best Of 2022" lists, including Rolling Stone and Billboard. The album features her hit single "Feather," which went #1 at Top 40 Radio, earning Sabrina her first #1. Her sold-out "emails I can't send" tour took her to North America, Europe, Asia and Brazil, and she recently served as direct support for Taylor Swift in Latin America, Australia, and Singapore on the Eras Tour. In April, Sabrina made her Coachella debut and was one of the most talked-about artists of the festival. Ahead of her Coachella debut, she released her single "Espresso," which quickly climbed the charts. Upon release, Pitchfork declared "Espresso" as "in pole position to be this year's song of the summer," and The New York Times heralded the single as the song ready to "propel her to the next level". Since its release, "Espresso" has gone on to reach #1 on the UK & Australian singles charts, Top 5 in the US, and #1 on Spotify globally, where it reached over 200M streams within its first month. Her second single, "Please Please Please," was released in June and shot straight up to the top of the charts. The single hit #1 on Spotify's Global and US charts, #1 on Apple Music, and debuted at #2 on the Billboard Hot 100 before claiming the #1 spot a week later and went #1 at US Pop Radio. Sabrina made her Saturday Night Live debut in May on the season finale, where she performed "Espresso" and "Feather/Nonsense." In August, she released her highly anticipated sixth studio album, Short n' Sweet. The album was instantly met with an outpouring of critical acclaim from the likes of the New York Times, Rolling Stone, Pitchfork, Variety, and many more. The album debuted at #1 on the Billboard 200, making it the 3rd biggest first week debut in the US in 2024, and became only the second album that year to spend its first three weeks atop the list. "Short n' Sweet" also topped the charts around the world, reaching #1 in UK, Canada, Australia, Spain, and France. The album earned Sabrina an impressive six GRAMMY® nominations as a first-time nominee. "Short n' Sweet" took home the GRAMMY® Award for Best Pop Vocal Album and Sabrina also won the "Best Pop Solo Performance" GRAMMY® Award for the album's lead single "Espresso." She made her debut at the 67th GRAMMY® Awards with a captivating performance of "Espresso/Please Please Please." Last Fall, Sabrina wrapped the 33 date North American leg of her monumental sold-out Short n' Sweet Tour and recently wrapped the sold-out European leg. Later this year, Sabrina will return for a second North America leg that includes six shows at Crypto.com Arena in Los Angeles and five shows at Madison Square Garden in New York.

Be sure to check https://mybeerbuzz.com for further details and updates. 

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Penelope Bourbon Introduces the 2025 Estate Collection

Highly anticipated collection showcases higher age statements, new innovation and increased allocations across each release

ST. LOUIS, Aug. 21, 2025  Award-winning Penelope Bourbon announced its 2025 Estate Collection – a bold array of five distinct expressions with minimum age statements of 10 years – for fans of premium and ultra-premium straight bourbon whiskey. The expanded collection includes a reimagined Founders Reserve Kentucky Straight Bourbon Whiskey, the introduction of new Omega Straight Bourbon Whiskey finished in Omega French Oak barrels, and the award-winning Single Barrel and Private Select bourbons.

The 2024 Penelope Estate Collection received multiple top spirits industry awards including platinum at the 2025 ASCOT Awards and gold at the 2025 San Francisco World Spirits Awards for Single Barrel. Private Select earned gold at the 2025 ASCOT Awards and the 2025 SIP Awards. This year's collection is anticipated to be even more impressive.

"We are excited to introduce Omega as part of the Estate Collection – we've been experimenting with these French Oak finishing casks, built by the Radoux Cooperage, which utilizes oak from the most prestigious French forests," said Penelope Founder and Master Blender, Danny Polise. "In addition, our 2025 Founders Reserve is a 13-year-old Kentucky straight bourbon which stands as a solid pour, along with our award-winning 10-year Private Select blend and Single Barrel straight bourbon offerings."

Penelope Founders Reserve 13 Year Kentucky Straight Bourbon Whiskey: $199.99
Inspired by passion for sharing truly special whiskey, the single lot of 2025 Founders Reserve is a testament to patience. With a mash bill of 78% corn, 10% rye and 12% malted barley, the 2025 edition of Founders Reserve Kentucky Straight Bourbon Whiskey is aged 13 years and bottled at cask strength at 121.4 proof (60.7% ABV) for a truly special bourbon that's been given the time to develop character. Packaged in the signature rich deep green Founders Reserve collectors' box, approximately 3,700 cases (3-in) will be on shelf in select markets in September for a minimum suggested retail price of $199.99 per 750mL bottle.

Founders Reserve opens with an aroma of rich caramel, vanilla, faint hints of tobacco and candied fruit. The body features toasted nuts, graham cracker, sweet oak, butterscotch and dark fruit on the palate and finishes with lingering spice, caramel sweetness and black pepper spice.

Penelope Omega 11 Year Straight Bourbon Whiskey: $129.99
The 2025 Estate Collection reaches new heights with Omega, a whiskey that unites exceptional age with the most advanced oak finishing available. After 11 years of maturation, this straight bourbon whiskey is refined for an additional year in Radoux Omega barrels, considered the pinnacle of French Oak innovation. Crafted with rare, tight-grain oak and a meticulously designed toast profile, these barrels embody the highest level of precision and artistry in coopering.

Radoux Cooperage, a global leader in barrel production, pioneered OakScan^® technology to scientifically select staves with the exact chemical composition needed to achieve the desired flavor profile. This data-driven approach, paired with Penelope's vision, creates a whiskey of remarkable balance, refinement, and modern craftsmanship.

With a mash bill of 78% corn, 10% rye, and 12% malted barley, Omega is bottled at 109.8 proof (54.9% ABV) and dressed in an elegant burgundy and gold label. A limited allocation of 1,800 (6-in) cases of 750mL bottles will arrive in select markets in September for a minimum suggested retail price of $129.99.

Omega opens with a nose of warm vanilla, honey, toffee and allspice followed by a body of brown sugar, dark fruit, leather and cocoa. The finish features sweet spice, cinnamon gum and buttery sweet nougat.

Single Barrel 10 Year Bourbon: $89.99
Each barrel chosen for the 2025 Single Barrel release was hand-selected to showcase the nuanced complexity of the finest stocks of well-aged bourbon deemed too exceptional to blend. The 2025 Single Barrel offerings feature two different mash bills and proof points:

Single Barrel Straight Bourbon Whiskey with a mash bill of 75% corn, 21% rye, 4% malted barley is bottled at 99 proof (49.5% ABV) and features aromas of vanilla, caramel, dried fruit and plum; tastes of caramel, butter toffee, wild cherry candy and light rye spice; and a finish of cinnamon, frosting and lingering spice. A limited allocation of 1,300 (3-in) cases will be available nationwide in September at a minimum suggested retail price of $89.99.

Single Barrel Straight Bourbon Whiskey with a mash bill of 60% corn, 36% rye and 4% malted barley is bottled at 103 proof (51.5% ABV) and opens with caramel, vanilla and graham cracker on the nose followed by flavors of apricot, vanilla and light chocolate on the palate. The long rye spice finish includes notes of vanilla custard and roasted nuts. A limited allocation of 2,400 (3-in) cases will arrive at retailers nationwide in September at a minimum suggested retail price of $89.99.

Penelope Private Select 10 Year Bourbon: $79.99
Award-winning Private Select is a masterpiece in blended bourbon, showcasing the finest of hand-selected aged barrel stocks. Aged 10 years, 2025 Private Select features a mash bill of 74% corn, 20% rye, 1% wheat and 5% malted barley. Bottled at 106.8 proof (53.4% ABV), 6,900 (6-in) cases will be available at retailers nationwide starting in September at a minimum suggested retail price of $79.99 per 750mL bottle.

Opening with aromas of rich caramel, cinnamon and red fruits, 2025 Private Select features flavors of caramel, brown sugar, cherry and baking spice, and a vanilla honey bun finish with notes of oak spice and light smoke.

"Our Estate Collection brings together the best bourbons we release each year," said Michael Paladini, Penelope Bourbon founder and vice president of strategy for MGP Ingredients. "For 2025, we're introducing Omega, finished in some of the most prestigious French Oak barrels in the world, and bringing back Founders Reserve as a 13-year Kentucky Straight Bourbon. We've also raised the age statement on Private Select and expanded allocations across the lineup, making this year's collection our most exciting and accessible yet."

The full 2025 Estate Collection will be available this September in select markets, with first access to the entire collection exclusively at Lux Row Distillers beginning Friday, Sept. 5 at 9 a.m. EST. A product locator for the award-winning Penelope family of offerings can be found here.

ABOUT PENELOPE BOURBON

Founded in 2018, Penelope Bourbon has become one of the fastest-growing award-winning premium whiskey brands. We offer a range of uniquely blended and finished straight bourbon and whiskey expressions known for their smoothness and rich flavor, and premium handcrafted ready-to-serve cocktails. Our products have won many spirits industry awards including best in class finalist and a double gold medal for Toasted at the 2025 San Francisco World Spirits Competition. Wheated earned a double platinum medal and Peach Old Fashioned and Black Walnut Old Fashioned ready-to-pour cocktails earned platinum medals at the 2025 ASCOT Awards. We continue to innovate within our Cooper Series, Limited Releases and Estate Collection to further establish our place among the top premium whiskey brands and prove that with passion, dedication, and love, anything is possible. For more information, visit PenelopeBourbon.com and follow on Facebook and Instagram.

 

ABOUT LUXCO

Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company's extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including Cortada, El Mayor, Escasa and Exotico. For more information, visit Luxco.com.

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Evan Williams Bourbon Expands "Bourbon Nation" with New Schools and Brand Ambassador Molly McGrath

Oregon, South Carolina, and Oklahoma join the roster as Game Day's #1 Pour gains new voice in celebrated ESPN reporter

BARDSTOWN, Ky., Aug. 19, 2025- Evan Williams Bourbon today announced a major expansion of its multi-year partnership with Learfield, the leading media and technology company in college athletics, as it welcomes three new schools—the University of Oregon, University of South Carolina, and the University of Oklahoma—to its growing collegiate lineup. The brand also proudly introduces Molly McGrath, nationally recognized ESPN sideline reporter, as the new Brand Ambassador for the Evan Williams Bourbon Nation platform.

Launched in 2024, Evan Williams' Bourbon Nation initiative aims to unite collegiate sports fans through game day traditions, spirited celebrations, and responsible enjoyment of America's second-largest selling Bourbon. With the addition of Oregon, South Carolina, and Oklahoma, Evan Williams is now the Proud Partner of eight iconic college programs, including the University of Florida, Syracuse University, TCU, The Ohio State University, and University of Alabama.

"From pre-game rituals to post-win celebrations, Evan Williams is the Bourbon that resonates with college sports fans and alumni," said Molly McGrath, Brand Ambassador for Evan Williams. "As someone who lives and breathes college sports, I'm thrilled to bring that same passion to a brand that's all about celebrating tradition, connection, and team spirit."

Molly McGrath joined ESPN in July 2016 and currently serves as the sideline reporter for ESPN/ABC Saturday college football games. She has also hosted College Football Live, College Basketball Live, and contributed to the XFL on ABC as a sideline reporter. Previously, she worked on ESPN's Thursday night college football package and covered men's college basketball on both ABC and ESPN.

"We're thrilled to partner with Molly as the new voice of Evan Williams Bourbon Nation," said Max Stefka, Associate Vice President at Evan Williams. "Her credibility, energy, and passion for college sports make her the perfect ambassador to help us connect with fans everywhere."

As a hallmark of the campaign, Evan Williams Bourbon Nation taps into the thrill of game day and the passion fans bring to the stands—serving up custom cocktails, fun fan promos, social media moments, and nonstop support all football and basketball season long. The enhanced partnership will activate across in-stadium signage, branded bar experiences, and dynamic tailgate events at all eight participating schools. Complementary campaigns include in-store and on-premise programs, local and regional media integrations, and digital promotions, all timed to launch with the 2025 collegiate football season and flow seamlessly into the 2025 collegiate basketball season.

"By expanding the Evan Williams Bourbon Nation platform and aligning with talent like Molly McGrath, we're not just showing up for game day—we're becoming part of how fans celebrate," said Bill Hirsh, Senior Vice President of Corporate Sales at Learfield. "We look forward to growing this program even further."

Evan Williams Bourbon and Learfield remain committed to promoting responsible consumption and elevating the fan experience through every kickoff, buzzer-beater, and celebration in between.

ABOUT EVAN WILLIAMS: The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world's second largest-selling Bourbon. In 1783, the brand's namesake opened Kentucky's First Distillery on the banks of the Ohio River. Many years and barrels later, Evan Williams Bourbon is still produced the right way, using the same time-honored methods. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past nine years, now supported by the American-Made Heroes Foundation Fund. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor's center experience which brings to life the history and tradition of Kentucky's native spirit as an official stop on the Kentucky Bourbon Trail. Learn more at www.EvanWilliams.com. Heaven Hill reminds everyone to think wisely, drink wisely®.

ABOUT LEARFIELD: Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.

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Four Roses Set To Launch 2025 Limited Edition Small Batch On 9/3/25

The Heritage Kentucky Distillery Debuts the 18th Edition of the Annual Release, Showcasing a Masterful Blend of Three Bourbon Recipes

LAWRENCEBURG, Ky., Aug. 19, 2025 - Today, Four Roses Distillery announced the release of its highly anticipated 2025 Limited Edition Small Batch Bourbon, a standout expression from the award-winning Kentucky bourbon maker, releasing September 3^rd. This marks the 18^th edition in the annual series, featuring a unique blend of three bourbon recipes and four different batches, bottled at barrel strength.

Non-chill filtered and bottled at 109 proof, the 2025 Limited Edition Small Batch Bourbon features four hand-selected batches aged 13 and 19 years. Chosen from Four Roses' 10 distinct bourbon recipes, this year's limited edition blend is composed of a 13-year-old bourbon from the OBSV recipe, a 13-year-old OBSK, a 13-year-old OESV, and a 19-year-old OESV.

"Year after year, we look to create a unique expression that highlights the best of what our ten recipes can offer," said Brent Elliott, Four Roses Master Distiller. "When blending this year's release, I was drawn to the 13-year-old V batches that showcase pronounced delicate fruit and sweet barrel tones. Although these barrels can really shine on their own, the OBSK brought in a complexity that I think people will really enjoy. The addition of the 19-year-old OBSV also adds another layer of depth and aged character that rounds out the blend beautifully."

The recipes selected for the 2025 Limited Edition Small Batch result in notes of sweet apricot, vanilla, caramel, black tea leaves, hints of rye, and mellow oak on the nose, followed by flavors of apricot, hints of citrus, crème brûlée, and antique spiced oak on the palate, with those same flavors lingering in a very soft and long finish.

This year, Four Roses will release approximately 16,854 bottles of its 2025 Limited Edition Small Batch at a suggested retail price of $249. They will be available at select retailers nationwide and through the distillery's bottle drawing, which will accept entries from August 19 to 24. Winners of the bottle drawing will be selected at random and notified on August 29 for a chance to purchase and pick up their bottle at the Distillery Visitor Center in Lawrenceburg, KY, in September. Visitors to the Four Roses Distillery can also enjoy a pour at Bar 1888 in Lawrenceburg, Kentucky, while supplies last.

For more information on Four Roses Distillery and the 2025 Limited Edition Small Batch release, please visit www.fourrosesbourbon.com, or follow on Instagram @fourrosesbourbon.

About Four Roses Distillery
Established in 1888, Four Roses combines two mashbills with five proprietary yeast strains to distill and age 10 distinct bourbon recipes, each with its own unique flavor profile. With distilling and warehousing operations in Lawrenceburg and Cox's Creek, Kentucky, respectively, Four Roses is available in all 50 states. This past year, Four Roses received 58 awards, including 2 Double Platinum medals, 3 Platinum medals, 9 Double Gold medals, and 26 Gold medals from esteemed competitions such as the American Whiskey Masters and Whiskies of the World. Among these accolades, Four Roses was also named World's Best Single Barrel at the World Whiskies Awards, further cementing its place among the world's most celebrated bourbon producers. For more information, visit www.fourrosesbourbon.com or find us on Facebook, Twitter and Instagram. Be mellow. Be responsible.

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