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Tuesday, October 31, 2017

The Macallan 18-Year

The Macallan 18-Year

The Macallan 18-Year 43%-ABV, 750ml

elit® Vodka Introduces Night Edition Bottle, Celebrating Iconic Rare Night Skies and Extraordinary Nightlife

From elit Vodka:

NEW YORK, Oct. 31, 2017 elit® ultra-luxury Vodka today marked another milestone in its pursuit of perfection with the launch of the special edition elit® Vodka Night Edition, its first ever illuminated bottle. The stunning vessel was inspired by rare, natural night sky appearances, such as solar and lunar eclipses, and invites nightclubs and their patrons to celebrate nightlife and to "light your way."

With its sophisticated allure, especially prevalent in the dark, the elit Vodka Night Edition has been created to be the ideal accompaniment to an extraordinary night out. The bottle comes in an elegant black matte version of the elit®bottle, which is modeled after the ultra-luxury vodka's unique freeze-filtration stage. It is fitted with an LED insert that sits at the base of the bottle and lights the refined frosted neck at the touch of a button. The intersecting, eclipse-inspired circles are meticulously engraved around the bottle, marking areas where the light shines through.

"From the superior quality of our grains, harvested in the fertile black soil of Russia's Tambov region, to our signature freeze-filtration process, elit Vodka is synonymous with perfection," said Piet-Hein Schnellen, Global Marketing Manager for elit Vodka. "The Night Edition bottle, with its transluscent features and exacting rings, takes a page from our commitment to unrivaled production and elevates a night out to a whole new dimension."

Brent Lamberti, Global Brand Ambassador for elit Vodka added, "Recently, the clubbing world has evolved, giving consumers nightlife experiences that go beyond novelty and intrigue to offer a heightened sense of prestige. The elit Vodka Night Edition is a celebration of unsurpassed excellence and brings club goers that additional element of singularity they're increasingly after."

The elit® Vodka Night Edition will be available in the USA beginning tonight and will be rolled out globally in late 2017/early 2018, entering the world's top clubbing cities. The bottle will be available in two sizes, 1L (US only) and 1.75L (available worldwide).

About Stoli® Group
Part of SPI Group – one of the world's leading premium spirits businesses – Stoli® Group was established in 2013 as the division responsible for the management, distribution and marketing of SPI's global spirit portfolio.

To learn more about elit® ultra-luxury vodka, follow us on Instagram, Facebook and Twitter.

elit, From the house of Stoli, Stoli the logos, the bottle shape are trademarks, depending of the country, of ZHS IP Americas Sàrl, ZHS IP Europe Sàrl or ZHS IP Worldwide Särl.

Bedlam Vodka Partners With the CMA Awards to Present the Bedlam Vodka Green Room

Bedlam Vodka Partners With the CMA Awards to Present the Bedlam Vodka Green RoomFrom Bedlam Vodka:

NASHVILLE, Tenn., Oct. 30, 2017  Bedlam Vodka, made by North Carolina based Graybeard Distillery, has joined with the Country Music Association to introduce the Bedlam Vodka Green Room at "The 51st Annual CMA Awards." On Wednesday, November 8th, Bedlam Vodka will be served to Country Music's finest entertainers backstage in the fully branded Bedlam Vodka Green Room while Brad Paisley and Carrie Underwood take the stage to host for the tenth consecutive year.

"The opportunity to team up Bedlam Vodka with the CMA Awards is really a chance to showcase our enthusiasm for the music industry, which is such an integral part of our processes and environment at Graybeard," says CEO Brandon Evans.  "We are extremely honored and proud to share Bedlam with such an amazing group of artists, and hope that we can add a little something to such a special night."

About Bedlam Vodka:

Bedlam Vodka is an award-winning rice-based vodka, distilled from an Irish recipe several generations in the making. It was recently chosen by ESPN as the exclusive vodka served at its BODY at ESPY VIP party in Los Angeles. Currently distributed in North Carolina, Georgia, South Carolina and New Jersey, Bedlam will begin distribution in Florida and New York by the end of 2017.  For more information on Bedlam Vodka, visit or write to

About the CMA Awards:

The first "CMA Awards Banquet and Show" was held in 1967. The following year, the CMA Awards was broadcast for the first time – making it the longest running, annual music awards program on network television. The Awards have aired on ABC since 2006. ABC is the network home of the CMA Awards and CMA's other two television properties, "CMA Fest" and "CMA Country Christmas," through 2021. The CMA Awards air in 43 countries.

Fans can get more information on "The 51st Annual CMA Awards" at; listen to music featuring the nominees and performers on Amazon Music, Apple Music, Pandora, and Spotify; and purchase official CMA Awards apparel and accessories online.

Goslings Rum Partners with OUTFRONT Media to Promote Historic Handcrafted Rum

Goslings Rum Partners with OUTFRONT Media to Promote Historic Handcrafted Rum

NEW YORK, Nov. 7, 2017 OUTFRONT Media Inc. (NYSE: OUT), announced today a new partnership with Goslings Rum for the company's new out-of-home advertising campaign, which will highlight Goslings handcrafted, award-winning rum.

The billboard, reading "HAND CRAFTED ENJOYMENT IN A BOTTLE," highlights the fact that every drop of Goslings Rum has been created and blended by hand in Bermuda by their Master Blender, Ken Simons. The billboard features a bottle of the award-winning Black Seal Rum and the trademarked Dark 'n Stormy® cocktail with a can of Goslings own stormy ginger beer.

"We are excited to partner with Goslings Rum on this out-of-home campaign," said Jodi Senese, OUTFRONT Media's Executive Vice President and Chief Marketing Officer. "As New York's #1 media platform, we connect everyone from established companies to media startups to the millions of daily consumers that walk the streets of Manhattan daily."

The campaign is visible throughout New York City around high foot traffic areas in lower Manhattan. It has been running since October and will be concluding in December. The billboards going live in November will be located on 27th St. & 7th Ave, and Watts St. & Thompson St.

In the digital age of automated production and robotic factories, Goslings Rum proudly publicizes that it is behind the times, which is part of its old-fashioned appeal. Its historic methods for hand crafting rum are working well. Goslings flagship, Goslings Black Seal, captured Beverage Tasting Institute's coveted Platinum Medal, the highest honor bestowed in the spirits industry (rated "96 Points, Superlative"), and the "Stormy" Ginger Beer is the number one selling ginger beer in America.

"It's basically how we've been doing it since the early 1800's. The recipe is secret and little has changed. Well, except for the equipment we use to ensure quality control," said Malcolm Gosling, 7th generation President & CEO of Gosling's International Limited. "My five-time great grandfather, James Gosling, arrived in Bermuda from England in 1806 to start a small spirits business. As it grew, he refused to cut corners to accelerate production. Likewise did his descendants. That's why our slogan today is, 'For seven stubborn generations.' Because what it all comes down to is we're really selling quality enjoyment in a bottle. We just believe the way to get there is slowly, by hand."

"While Goslings Rum has remained the same stellar product since its inception, the way we market the brand to target audiences has changed over time," said Glenn Kelley, President/CEO of Kelley & Company & Etc. "Our partnership with OUTFRONT Media is the next natural progression for us with a big, attention-grabbing out-of-home campaign, and one that will help us make a splash in the busiest market of all: New York City."

About OUTFRONT Media Inc.
OUTFRONT Media connects brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its ON Smart Media platform, OUTFRONT Media is implementing digital technology that will fundamentally change the ways advertisers engage people on-the-go.

About Gosling's Rum
Gosling's Brothers Ltd. is Bermuda's oldest business house and largest export company. In 1806, Englishman William Gosling, sent his son James to sea, bound for Virginia with 10,000 pounds Sterling worth of wines and spirits. After ninety days on becalmed seas the charter on the good ship, Mercury, ran out and James was diverted to Bermuda, where James decided to open a wine and spirits shop. Since 2004, seventh generation, E. Malcolm B. Gosling has been spearheading a major international expansion of the brand. Gosling's offers four distinctive, award-winning products in its line: the flagship product, Goslings Bermuda Black Seal Rum, winner of the highest honor in the spirits industry, the Platinum Award, "96 Points, Superlative, Best Buy"; Goslings Gold Bermuda Rum (available in select markets), a new recently launched amber rum Goslings Gold Seal Rum; and the ultra-special, rare Goslings Family Reserve Old Rum, judged the #1 aged rum in the world. Gosling's also markets a popular Goslings Stormy Ginger Beer in both regular and diet. And offers a Ready-To-Drink Dark 'n Stormy® cocktail in a convenient 8.4 oz can. Dark 'n Stormy ® is a registered legal trademark of Gosling's Export (Bermuda) Limited, Hamilton, Bermuda.

Sunday, October 29, 2017

Jack Daniels Single Barrel Collection Tennessee Whiskey Live Barrel Selection

Jack Daniels Single Barrel Collection Tennessee Whiskey Live Barrel SelectionJack Daniels Single Barrel Collection Tennessee Whiskey Live Barrel Selection 47%-ABV 375ml.

Friday, October 27, 2017

Jameson Black Barrel Cask Strength

Jameson Black Barrel Cask Strength

Jameson Black Barrel Cask Strength 60%-ABV, 750ml.

Thursday, October 26, 2017

Midstate Distillery Pennsyltucky Bourbon

Midstate Distillery Pennsyltucky Bourbon

Midstate Distillery Pennsyltucky Bourbon 45%-ABV, 750ml.


Michters Barrel Strength Toasted Barrel Finish

Michters Barrel Strength Toasted Barrel Finish

Michters Barrel Strength Toasted Barrel Finish 750ml 55%-ABV.


Wednesday, October 25, 2017

FOS Mastiha Expands Nationally

FOS Mastiha Expands NationallyMIAMI – Created from the rare and natural tree resin cultivated from mastic trees, FOS Greek Mastiha has announced that it will now be available across the United States. Following its successful launch in Florida, creators and importers Ambrosia Group LLC, through a partnership with A. Hardy USA, will bring the award-winning liqueur to all major U.S. markets. This clear spirit has a unique sweet taste with herbal undertones and tree essences. These characteristics, which are a result of FOS Greek Mastiha being made from 100% pure Mastiha and not merely ‘scented,’ has made FOS a favorite go-to among mixologists looking to give their creations a unique taste and balance. Mastiha has been grown for centuries on the small island of Chios, Greece, the only place in the world that the mastic tree will grow. Known as the base for the first ever chewing gum, mastiha has great medicinal values and aids in digestion. It’s these properties that’s made FOS as popular when served chilled as an after dinner digestif as it is a cocktail ingredient. “We’ve been enjoying mastiha in Greece for years and long anticipated that Americans would love it as much as the Greek do. We were humbled by the great success in the Florida markets, and we’re now excited to bring FOS Greek Mastiha to the rest of the country,” said Co-Founder Pierre Economacos of Ambrosia Group LLC.
Florida was not the only group to appreciate FOS. The 2017 New York Wine & Sprits Competition awarded FOS “Double Gold,” the 2017 SIP Awards declared “Platinum,” and the 2017 International Spirits Challenge awarded ‘Bronze.’
FOS Greek Mastiha is now available in Texas, Illinois, Indiana, Minnesota, Michigan, Missouri, Pennsylvania, Colorado, Oregon and Florida.

The resin droplets cultivated from the mastic trees, known as Mastiha Tears are left to slowly seep out of the bark and dry in the natural sunlight to form translucent golden crystals. Before the first autumn rain, when the tears are ready to be harvested, the area around the tree is cleaned, leveled and coated in a fine white soil on which the tears fall and are gathered. The Ambrosia Group has perfected the formula for FOS Greek Mastiha using traditional, tedious collection and cultivation methods, while utilizing modern technology to delicately blend, distill and bottle. The addition of proprietary ingredients and a special recipe results in the pure ambrosia, battled as the delicious FOS Greek Mastiha.

28% ABV/750 ml.

The Dubliner Irish Whiskey Bourbon Cask Aged

The Dubliner Irish Whiskey Bourbon Cask Aged

The Dubliner Irish Whiskey Bourbon Cask Aged 1-Liter 40%-ABV.

Scrooge Learns About Cocktails Past, Present, and Future as "Christmas Cocktails" by The Imbible Returns for its Third Smash Off-Broadway Holiday Season

Scrooge Learns About Cocktails Past, Present, and Future as "Christmas Cocktails" by The Imbible Returns for its Third Smash Off-Broadway Holiday SeasonPress Release:

The award-winning team behind the long-running Off-Broadway smash-hit "The Imbible: A Spirited History of Drinking" takes on Dickens in their holiday installment of music, comedy, and cocktails, "Christmas Carol Cocktails." Three complimentary holiday drinks are included.

It’s the morning after Scrooge’s spectral visits, and our hero is determined to celebrate Christmas by throwing a party “just like old Fezziwig.” However, he realizes he has no idea how to go about the thing, and the libations prove particularly puzzling. Summoning Marley back for some additional help, they depart on another trip through time and space, this time with acapella accompaniment, to mix cocktails past, present, and future under the expert tutelage of three Christmas Spirits.

Discover the stories behind our most cherished holiday beverages of days-gone-by, sample cutting-edge cocktails of holidays yet-to-come - including frozen rose and red wine made using liquid nitrogen live on stage - and learn how to create today’s hottest drinks for your very own seasonal celebrations.

"The Imbible" shows have been hailed as “remarkably compelling” by Time Out New York and “an absolute must-see” by The Huffington Post. "Christmas Carol Cocktails" has quickly become a favorite holiday tradition, treating audiences to a completely original and thoroughly enjoyable evening of theatre utterly unlike anything they’ve ever experienced! Guests leave satiated, educated, entertained, and buzzing with holiday spirit.

The cast of "Christmas Carol Cocktails" features Nicole DiMattei, Kate Hoover, Connor Bezeredi, and Stephen Scott Stark, with book by Anthony Caporale and musical arrangements by Josh Ehrlich.

Anthony Caporale (Producer) is the Director of Beverage Studies for the Culinary Management Program at New York City’s award-winning Institute of Culinary Education and a true pioneer in the beverage world, internationally known for being the first to bring mixology to YouTube, with his seminal web video series "Art of the Drink TV." He has also served as the U.S. Brand Ambassador for Drambuie Scotch Liqueur, the U.S. Cocktail Ambassador for Truvia Natural Sweetener, and the Managing Editor of Chilled Magazine, one of the leading trade publications for cocktails and spirits. He is also the creator and host of "Broadway Bartender," a weekly web series featuring interviews with actors, bartenders, and personalities from New York's Theatre District that gives a behind-the-scenes look at what it's like to live, work, and play on Broadway.

Performances of "Christmas Carol Cocktails" are 8pm Mondays, Thursdays and Fridays at 8pm, and 5pm and 8pm Saturdays (additional performances are 8pm December 26th and 27th). Tickets range from $79 to $99 and can be purchased by calling 866-811-4111 or visiting Roy Arias 777 Theatre is located at 777 Eighth Avenue between 47th and 48th Streets.


*21 and over only with proper ID as three complimentary cocktails are provided.*

"The Best of NYC's Holiday Theatre"
-City Guide

"Takes holiday cheer to a new level."
-New York Magazine

"A sweet holiday celebration."
-NY Theatre Guide Top 5 Shows Of The Week

"One of the best holiday offerings to be found this year in NYC."

Monday, October 23, 2017

Saturday, October 21, 2017

Jameson 18-Year Irish Whiskey

Jameson 18-Year Irish Whiskey

Jameson 18-Year Irish Whiskey 40%-AbV 750mlimage

Narragansett & Sons Of Liberty Spirits Lovecraft Hop Flavored Whiskey

Narragansett & Sons Of Liberty Spirits Collaborate On Lovecraft Hop Flavored Whiskey

Narragansett & Sons Of Liberty Spirits Lovecraft Hop Flavored Whiskey 26%-ABV 375ml.


Thursday, October 19, 2017

Sugar Tit Moonshine - Simply Naked Corn Whiskey

Sugar Tit Moonshine - Simply Naked Corn Whiskey

Sugar Tit Moonshine - Simply Naked Corn Whiskey 50%-ABV 375ml.

Tuesday, October 17, 2017

"Technology Aged Whisky" Outscores 95% of the World's Best Whiskies, Making History

"Technology Aged Whisky" Outscores 95% of the World's Best Whiskies, Making History

LOS ANGELES, Oct. 16, 2017 Jim Murray's famous 2018 Whisky Bible has awarded 94 points and its coveted Liquid Gold designation to Lost Spirits Abomination, a peated malt "aged" in just 6 days utilizing Lost Spirits' revolutionary patented technology.

“Technology Aged Whisky” Outscores 95% of the World’s Best Whiskies, Making History

The Whisky Bible contains over 4,600 ratings of the world's top whiskies, and Liquid Gold is only awarded to those scoring at least 94 points -- representing the top 5% of all whiskies cataloged in the "bible."  Lost Spirits has made history by becoming the first spirits-maker to reach the pinnacle of whisky making by "hacking" the chemistry of barrel aging.

Lost Spirits entered two peated malts into the judging: Abomination - Crying of the Puma and Abomination - Sayers of the Law. Both started as Scottish malts so young they cannot yet legally be labeled whisky.  The spirits were then finished in California over 6 days utilizing Lost Spirits' revolutionary patented technology.  The Crying of the Puma expression nearly also achieved the Liquid Gold designation, scoring 93 points.  No additives or flavorings of any kind were utilized from start to finish.

The technology works by exposing oak to high intensity light and heat while suspended in a glass tube filled with unaged or young distilled spirit.  The combination of specific wavelengths of light and heat has been proven to trigger the same chemical reactions that happen in casks aged for many years.   Link.

Lost Spirits Co-Founder and inventor Bryan Davis said, "We created our technology because we wanted to find a better way to make the spirits we like to drink.  We didn't set out to make well-aged spirits more accessible and affordable, by eliminating the time and cost of decades spent aging in a barrel, though our tech does that very well.  Rather we wanted to make some big progress.  We think we've probably done that, but we'll let spirits fans be the judge."

In May 2017, Davis' work was covered in an 8-page spread in WIRED Magazine. Lost Spirits has won numerous awards for its revolutionary spirits-making, including the Global Prize for Innovation from international trade publication, The Spirits Business magazine. According to Huffington Post writer Tony Sachs, "Lost Spirits Abomination may be the future of American Whisky." The Lost Spirits LA Arts District facility has been called the "Willy Wonka Booze Factory" by numerous publications.

Monday, October 16, 2017

Full List of 16 Jameson Drinking Buddies Collaborations

Full List of 16 Jameson Drinking Buddies Collaborations

Limited Edition Beers:

· Boston, Harpoon – Barrel-aged Harpoon IPA

o (IPA) Our classic IPA – a crisp, balanced interpretation of the iconic style – aged in Jameson Whiskey Barrels.

· Chicago, Revolution – Jamo-nilla           

o (Nitro Barrel-aged Imperial Stout) – Barrel-Aged Imperial Stout brewed in collaboration with Jameson Irish Whiskey. Nitrogenation adds a silky mouthfeel, balancing sweetness from dark malts and whole vanilla beans. Four months of aging in Jameson Barrels provides a subtle barrel character that compliments its intricacies.

· Cleveland, Fat Heads – Coco Loco Leprechaun

o (Imperial Coconut Stout) – Dark, sweet, boozy and roasty with a hint of smoke. The coconut softens the mouthfeel and body of this beer, compliments the chocolate and creates a super smooth finish by design.

· DC, Heavy Seas – Heavy Seas Caskmates Loose Cannon

o (IPA) – Our flagship beer, Loose Cannon IPA, wins people over at first smell - its nose bursts with notes of grapefruit, mango, herbs, and pine. Bitterness is somewhat subdued by the floral quality that pervades the taste. Aging this beer in Jameson Irish Whiskey barrels has enhanced the creamy mouthfeel markedly. The whiskey treatment compliments the hop aromas with additional floral, spicy wood, and sweet aromatics. The introduction of spicy, nutty and vanilla notes to from the barrel aging gives this collaborative ale an additional dimension of complexity and depth of flavor.

· Denver, Great Divide – The Smoothness

o (Dark Lager) – Rich, silky dark lager aged in Jameson Caskmates barrels, directly from Ireland. The Smoothness opens with a velvety mouthfeel and rounds out with roasted malt flavors and notes of vanilla and oak.

· Minneapolis, Fulton – Whiskey, War & Peace

o (Barrel Aged Imperial Coffee Stout) – The quiet and harmonious intersection of bold, familiar flavors including dark chocolaty malt, dark roasted coffee and smooth Irish Whiskey.

· MNY, Captain Lawrence – Transatlantic Red

o (Imperial Red Ale) – Aged 2 ½ months in Jameson barrels. 8.5%abv Rich and Malty with just a touch of hops. Hints of charred oak and irish whiskey meld together with the caramel and roasted malts that give the beer its color and texture

· Nashville, Black Abbey – Lorica Special

o (Belgian Style Dubbel) – Malty and rich, this ruby-colored strong Belgian-style ale opens with whiskey, candy sugar and stone fruit. Warming across the pallet and dry in the finish this beer is named for St. Patrick’s Prayer of Protection.

· New Jersey, River Horse – River Horse Craic    

o (Imperial Dry Irish Stout) – Our take on an Irish coffee - an Imperial Dry Irish Stout aged on vanilla and coffee beans.

· NOLA, Parish – Parish Irish Coffee Stout

o (Imperial Coffee Stout) – Wave after wave of rich estate coffee aroma and flavor in harmony with the dark fruit and oak of a decadent barrel aged stout.

· Philly, Sly Fox – O’Reilly’s Extra Stout

o (Export-style Stout) – A more robust version of our Dry-Irish Stout, O’Reilly’s Extra was brewed specifically for the Jameson Caskmates program. Roasted barley, flaked barley, and chocolate malt were used to create a beer that, when finished in Jameson barrels, is full bodied with a smooth mocha finish. Unlike our standard version of O’Reilly’s, this beer is served on co2 to allow the whiskey notes to shine through.

· San Diego , Green Flash – Golden God

o (Blonde Ale) – This beer is meant to both draw inspiration from and complement the unique flavors found in Jameson; earthy malts and a full mouthfeel are balanced by tart notes of green apple, and sharp whiskey.

· Seattle , Bale Breaker – The Ossifier

o (Barrel-Aged IPA) – Brewed in the center of hop field #41, this Imperial IPA went back to the fermenter for more hop additions after months of aging in Jameson whiskey barrels.

· Tampa, Cigar City – Beoir Le Caife

o (Brown Ale) – Gaelic for "beer with coffee", this full bodied brown ale boasts coffee beans that had been aged inside Jameson Irish Whiskey Barrels.

· Vegas, Big Dogs – Man’s Best Friend

o (Belgian Dark Strong) – This specialty beer will pour reddish brown in color with a tannish dissipating head. Aromas of wood and barrel come through, along with caramel, dark fruit, banana, and bread. A well-balanced barrel aged beer with complimenting complex aromas and flavors.

The Macallan 40-Year 2017 Release

The Macallan 40-Year 2017 Release

The Macallan 40-Year 2017 Release 44%-ABV 750ml.

Introducing 'Patrón en LALIQUE: Serie 2'

imagePARIS, France and ATOTONILCO EL ALTO, Jalisco, Mexico, Oct. 16, 2017  Combining Mexico's mastery of artisanal tequila and France's crown jewel of the crystal industry, Patrón tequila and LALIQUE have come together, once again, for an exclusive collaboration: Patrón en LALIQUE: Serie 2.

In 2015, Patrón and LALIQUE released, to great acclaim, the first in this landmark series, Patrón en LALIQUE: Serie 1. That limited edition crystal decanter was influenced by René Lalique's early Art Nouveau style, which he pioneered in the late 19thth century. In the 1920s, René was one of the moving spirits and principal influencers of Art Déco.  Following that progression, for Patrón en LALIQUE: Serie 2, LALIQUE's master artisans have created a stunningly elegant crystal decanter inspired by Lalique's signature Art Déco design and avant-garde vision.  Both France and Mexico share a claim to the Art Déco movement, and this extraordinary bottle captures that collective design sensibility.

"Both Patrón and LALIQUE are likeminded in our steadfast dedication and commitment to quality and craftsmanship. It's what first brought us both together two years ago to create this first-of-its-kind collaboration, and those bonds are just as strong today as we proudly introduce the second release in this groundbreaking series," says Ed Brown, President and CEO of Patrón Spirits International.

Silvio Denz, Chairman and CEO of LALIQUE, says, "We are proud to partner with Patrón again on this second edition. Our two brands share strong and mutual values of creativity, and artistry, both striving for uncompromising quality and excellence.  Creating such an exceptional decanter is very challenging and represents countless hours of work due to the finesse of the design. Our master craftsmen put all of their savoir-faire and passion into producing each bottle, signifying their unwavering commitment to mastery and beauty."

Only 299 bottles of Patrón en LALIQUE: Serie 2 have been created, each skillfully handmade and individually numbered at LALIQUE's glass factory in Wingen-sur-Moder, in Alsace, France. In this region of tremendous glassmaking tradition, LALIQUE's dedicated glassmakers combine an exceptional mastery of modern techniques and traditional skills throughout the complex crystal making process. Each piece is blown, pressed, fashioned, cut, engraved, polished and signed.

The bottle is characterized by straight lines and the graceful contrast between clear and frosted finishes, emblematic of LALIQUE's iconic, signature style. Its simple yet refined design was inspired by Mexico's indigenous Weber Blue Agave plant from which tequila is produced. The decanter's rounded crystal stopper is amber in color, to marry with the hue of the extra añejo tequila inside the bottle, and features Patrón's iconic bee emblem, detailed in pure gold enamel. The bottle is presented in an equally elegant display case, which rotates to reveal the bottle and stopper, making for a truly dramatic presentation, whether at home or in a bar or fine restaurant.

It's not just the bottle that's a work of art. For Patrón en LALIQUE: Serie 2, Patrón's Master Distiller Francisco Alcaraz and his talented team created an exceptional blend of extra añejo tequilas, aged in the barrel room at the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico, for an average of more than seven years.  Tequila from three different types of barrels was carefully hand selected to create the perfect balance of agave and oak for this release: American oak, French oak, and Spanish Sherry. Patrón en LALIQUE: Serie 2 extra añejo tequila is marked by its bright crystalline color, with a sweet aroma and taste of fruit (apple, banana and pear), vanilla, light agave, raisin, and pecans. The finish is long and pleasing, with notes of oak, agave, caramel, and fruit.

Patrón en LALIQUE: Serie 2 (750ml) retails for the suggested price of US$7,500 at fine spirits retailers and in select duty free stores across the world.

About Patrón Tequila 
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liqueurs, please visit

Founded in 1888, LALIQUE is one of the crown jewels of France's crystal glass industry. René Lalique, renowned as the inventor of modern jewelry, went on to become a master in the art of glassmaking. Over time, his name has become the powerful symbol of a unique expertise, a synonym for luxury, excellence, creativity and for a widely celebrated artistic style. Through its contemporary work in six areas, LALIQUE revives and pursues the creative, eclectic work of its founder: jewelry, decorative items, interior design, fragrances, art and hospitality. LALIQUE enters into exclusive collaborations with luxury brands, artists and designers to create stunning objects and exclusive collections based on both partners' know-how and expertise. All crystal items are handcrafted in the company's sole manufacturing site, which has been located in the Alsace region in France since 1921. LALIQUE continues to thrive as a truly timeless lifestyle brand.  For more information please visit

Pennsylvania Liquor Control Board Opens Entry for Buffalo Trace Antique Collection Limited-Release Lottery

HimageHARRISBURG, Pa., Oct. 16, 2017  In its third group of Limited-Release Lottery of 2017, the Pennsylvania Liquor Control Board (PLCB) will award 902 bottles of Buffalo Trace Antique Collection whiskeys, including packages consisting of one bottle of each of the five whiskeys in the Antique Collection.

Pennsylvania residents and licensees have until 11:00 PM Saturday, Oct. 21, to opt in to one or more of the drawings by visiting the Limited-Release Lottery web page at, which can be found under the "Events" tab.

The Antique Collection was introduced more than a decade ago and has become a cult favorite among whiskey connoisseurs. Since 2000, these whiskeys have garnered numerous awards from publications including Whisky Advocate Magazine, Spirit Journal, and Jim Murray's Whisky Bible.

The first drawing features six, five-bottle packages of the complete Buffalo Trace Antique Collection (three for individual consumers; three for licensees) including one bottle of each of the following:

  • Sazerac Rye 18 Year, 90 Proof
  • Eagle Rare 17 Year, 90 Proof
  • George T. Stagg 129.2 Proof
  • William L. Weller 128.2 Proof
  • Thomas H. Handy 127.2 Proof

Each complete Antique Collection package costs $599.99.

Additional drawings will be held, in the following order, to award individual bottles of each whiskey in the Antique Collection, each costing $99.99.

  • Sazerac Rye 18 Year, 90 Proof: 39 bottles including 30 for individual consumers and 9 for licensees
  • Eagle Rare 17 Year, 90 Proof: 69 bottles including 52 for individual consumers and 17 for licensees
  • George T. Stagg 129.2 Proof: 165 bottles including 124 for individual consumers and 41 for licensees
  • William L. Weller 128.2 Proof: 192 bottles including 144 for individual consumers and 48 for licensees
  • Thomas H. Handy 127.2 Proof: 407 bottles including 306 for individual consumers and 101 for licensees

Individual consumers and licensees interested in entering one or both lotteries must be registered customers at with billing information on file.  Each participant is encouraged to verify that accurate, up-to-date billing information is associated with his or her customer account, to prevent transaction delays or cancellations.

Separate drawings will be conducted for the packages and each of these limited-release bourbons, and lottery participants may opt into one, several or all drawings. Purchase is limited to one package or bottle per participant, and if a participant wins a package or bottle in a drawing, he or she will be removed from subsequent drawings.

In light of attempts by previous lottery winners to illegally resell products obtained through Limited-Release Lotteries, the lottery Terms and Conditions now remind residents that the sale of alcoholic beverages without a license is strictly prohibited under Pennsylvania law.  When entering a Limited-Release Lottery, a participant will be asked to acknowledge that he or she has read and understands these terms and conditions.

Limited-Release Lotteries are open to Pennsylvania residents and licensees age 21 or older who provide both a verifiable Pennsylvania billing address and a Fine Wine & Good Spirits store address at registration. Any registrant with a billing address that can't be verified as a Pennsylvania address will be removed from the lottery. Entries will be vetted for duplicative names, addresses and other information, and duplicates will be deleted from the lottery pool.

Lottery drawings will be witnessed by an independent third party. Winners will be selected at random by computer program. Participants will be notified by email when the lottery process is complete.

To opt in to one or more of these lotteries, visit the Limited-Release Lottery web page at, which can be found under the "Events" tab.

The PLCB regulates the distribution of beverage alcohol in Pennsylvania, operates more than 600 wine and spirits stores statewide, and licenses 20,000 alcohol producers, retailers, and handlers. The PLCB also works to reduce and prevent dangerous and underage drinking through partnerships with schools, community groups, and licensees. Taxes and store profits – totaling $15.8 billion since the agency's inception – are returned to Pennsylvania's General Fund, which finances Pennsylvania's schools, health and human services programs, law enforcement, and public safety initiatives, among other important public services. The PLCB also provides financial support for the Pennsylvania State Police Bureau of Liquor Control Enforcement, the Department of Drug and Alcohol Programs, other state agencies, and local municipalities across the state. For more information about the PLCB, visit

Saturday, October 14, 2017

Glenmorangie Grand Vintage Malt 1989

Glenmorangie Grand Vintage Malt 1989

Glenmorangie Grand Vintage Malt 1989 43%-ABV 750ml.

Friday, October 13, 2017

Just Malt Features Umenoyado Haikara Sake

We don’t feature a lot of Sake on, but as a lover of all things Sushi, we do drink a lot of Sake.  Today we’re going to highlight a new Sake coming from Umenoyado in Nara, Japan called Haikara Sake.

This Sake is the product of a 5th-generation sake producer (opened in 1893) and it is a unique fruit-infused Sake.  This east-meets-west Sake will appeal to both imagetraditional and progressive Sake drinkers and in fact Umenoyado prides itself on on being an industry pioneer in the Sake world. 

The Sake features water from Mt. Katsuragi and rice from  Hyogo, and according to Umenoyado, this ensures that “the sake, no matter how innovative, always maintains the legacy and roots of its origin.”

“Haikara” translates to “high collar” and it refers to the shirts worn in western cultures or being fashionably western….and the Sake foimagellows suit.  This “new Sake experience” features two flavors.  Yuzu is brewed with the Japanese yuzu fruit and Momo which is brewed with a Japanese peach.

We should note up front that while the bottle packaging of Haikara departs from the traditional shape of a Sake bottle, they do look very distinctive and with the smaller label, they do display the Sake very nicely.

Just Malt Features Umenoyado Haikara Sake

Yuzu pours a yellow cloudy color with lots of pleasant citrus and lemon.  The flavors lean toward grapefruit, lemon and a deep mandarin orange that we really liked.  You can’t miss that there is traditional Sake in the background, but the fruit takes center stage.  We really liked the Yuzu flavor and thought this would be a really fun base for a cocktail.image

With that in mind, we tried out the recommended Tea For Tiki cocktail (Yuzu, Absinth, pineapple juice, green tea, dry curacao and lavender bitters) and while we were unable to add the recommended bitters, we did find the cocktail refreshing and complex.

We should note that we only drank Haikara cold and did not attempt to warm it.

Both Haikara Yuzu and Haikara  Momo Sakes are available now in 720ml bottles for a suggested retail price of $34.99.  The Sake will reach 12.5%-AbV and be sure to taste it cold, over ice or in one of Haikara Sake’s innovative cocktails.

Jameson Bow Street 18-Year

Jameson Bow Street 18-YearJameson Bow Street 18-Year 54.5%-ABV 750ml.


Crown Royal Noble Collection 13-Year Bourbon Mash

Crown Royal Noble Collection 13-Year Bourbon MashCrown Royal Noble Collection 13-Year Bourbon Mash 45%-ABV.

Crown Royal Noble Collection 13-Year Bourbon Mash

Thursday, October 12, 2017

It's Apple Time, Baby: J.B. Smoove Stars in "Crown Royal Regal Apple: The Musical"

JB Smoove | It's Apple Time | Crown Royal Regal Apple :30NEW YORK, Oct. 12, 2017 Crown Royal, one of America's best-selling and most-loved whiskies, has re-enlisted the creative brilliance of actor and comedian J.B. Smoove to help fuel its flavored whisky collection, which includes Crown Royal Regal Apple Flavored Whisky and Crown Royal Vanilla Flavored Whisky. As a leader within the nearly 10 million case flavored whisky category that grew 8% last year1, Crown Royal looks to celebrate the fun-loving side and irresistibly delicious side of whisky with a spirited campaign, titled "Crown Royal Regal Apple: The Musical."

JB Smoove | It's Apple Time | Crown Royal Regal Apple :30

JB Smoove | It's Apple Time | Crown Royal Regal Apple :60

JB Smoove | It's Apple Time | Crown Royal Regal Apple :60

The recently crowned “King of Flavor,” actor/comedian J.B. Smoove sits on his official Crown Royal Throne after his coronation in New York City on October 11, 2017

The recently crowned “King of Flavor,” actor/comedian J.B. Smoove sits on his official Crown Royal Throne after his coronation in New York City on October 11, 2017

Multitalented entertainer J.B. Smoove stars in the new spirited campaign titled “Crown Royal Regal Apple: The Musical.”

Multitalented entertainer J.B. Smoove stars in the new spirited campaign titled “Crown Royal Regal Apple: The Musical.”

Crown Royal Vanilla Smoove :15 Feat JB Smoove

Crown Royal Vanilla Smoove :15 Feat JB Smoove

Crown Royal Vanilla Smoove :30 Feat JB Smoove

Crown Royal Vanilla Smoove :30 Feat JB Smoove

Experience the interactive Multichannel News Release here:

The latest work between J.B. and Crown Royal premiered last week and it's a complete showstopper. In a true creative collaboration, J.B. and his crew teamed up with director Greg Brunkalla, Anomaly New York and Storefront Music to create a pulsating original track, "It's Apple Time, Baby," and a series of short films, which also include an exuberant dance number choreographed by Fatima Robinson. The main film features J.B. strutting through a lavish nightclub, as patrons jump into his dance and join his crew for Crown Royal Regal Apple shots – all while not missing a beat. The integrated marketing plan consists of TV, social media, public relations and bar events rolling out nationwide this October and continuing throughout 2018.

"From the day I took the name 'Smoove' I knew it was my destiny to one day be crowned the first official 'King of Flavor!' Now while Crown Royal Vanilla has been near and dear to me for a while I knew I had to find the savory ying to that sweet Vanilla yang! Then along came Crown Royal Regal Apple!!! Woo, like peanut butter and jelly, like Bonnie and Clyde, better yet like a leopard and a tiger!" said actor/comedian J.B. Smoove. "See on the one hand a leopard and a tiger are a lot alike, they're majestic, regal and powerful…but on the other hand very different! One of them has spots and the other has stripes! And that gives you a choice! Smoove and sweet like Crown Royal Vanilla? Or savory and sexy like Crown Royal Regal Apple? Either way, just like a leopard and a tiger make sure you enjoy them responsibly cause trust me they do bite!"

To commemorate J.B.'s starring role and new-found crooner skills, Crown Royal crowned him as its "King of Flavor" during an uproarious coronation in New York hosted by comedian Chris DiStefano. This is not the first foray for Crown Royal and the newly anointed King. Over the last year, J.B. brought out the true meaning of "Vanilla So Good," to launch Crown Royal Vanilla, as well as appeared in a series of hilarious recipe videos – including a now-viral video created with the foodies at Tasty on making the comedian's signature Spiked Banana Pudding "Smoovie." The delectable how-to video brings together the deliciousness of Vanilla, along with a side of life advice that only J.B. can deliver.

"Flavored whiskies are on fire, and J.B. adds a fresh energy to our already irresistible and great tasting products," said Jim Ruane, brand director for Crown Royal. "Working with a talented entertainer like J.B. who genuinely loves your brand makes things easy and more fun for the people looking for a new whiskey to enjoy responsibly. His talent, charisma, and to be completely honest, dance moves, took the work to a whole new level.  It's only fitting that we recognize him --one of the true kings of comedy, and a dear friend of the Crown-- as our King of Flavor."

As part of his King duties, J.B. will carry the banner for Crown Royal's award-winning flavored whiskies through events, media appearances and video content reinforcing the tempting irresistibility of Crown Royal Regal Apple, the smooth deliciousness of Crown Royal Vanilla – and further support the brand's commitment to remind consumers to drink responsibly. King's orders!

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VIand Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at Visit Diageo's global responsible drinking resource,, for information, initiatives and ways to share best practice. Follow us on Twitter for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.

1 Flavored Whiskies Approach 10 Million Cases In The U.S. Market", last modified  June 28 2017

Wednesday, October 11, 2017

Cassius Clay Whiskey Symphony

Cassius Clay Whiskey Symphony

Cassius Clay Whiskey Symphony Straight Bourbon Whiskey finished in Sherry casks 50%-ABV 750ml.

Announcing the Launch of Whiskey Lab Web Store. With the Launch of Their Web Store Whiskey Lab Brings Spirit Aging to Maker Homes Everywhere.

Announcing the Launch of Whiskey Lab Web Store. With the Launch of Their Web Store Whiskey Lab Brings Spirit Aging to Maker Homes Everywhere.After completing a successful Kickstarter campaign, the BRAIN Labs team is now able to produce their Whiskey Lab vessels on a larger scale. The team is now launching online sales through their website, Visitors to the online store can order the Whiskey Lab aging kit, replacement Barrelheads, engraved tasting glasses, and other accessories. To celebrate the team is offering a 10% discount on all items sold through their web store October 13-15.

Portland, OR, October 10, 2017  BRAIN Labs, LLC, a Portland, OR based company that manufacturers at-home spirit aging vessels, today announced the launch of their new online store at
After completing a successful Kickstarter campaign, the BRAIN Labs team is now able to produce their Whiskey Lab vessels on a larger scale. Alexander Laws, VP of Engineering, talks about wanting to bring value to their supporters, “We really wanted to bring our best to the amazing people that supported us and made this project possible. Kickstarter was just the beginning for us.”
The team is now launching online sales through their website, Visitors to the online store can order the Whiskey Lab aging kit, replacement Barrelheads, engraved tasting glasses, and other accessories.
Jason Lustbader, Whiskey Labs CIO, on the value of the Kickstarter experience: “We learned a lot from Kickstarter; specifically, the importance of managing and handling custom orders. Whiskey Lab is a fantastic product and I’m excited to have an avenue to get more of them into people’s hands.”
To celebrate the launch of the online store the team is offering a 10% discount on all items sold through their web store October 13-15.
About Whiskey Lab
Whiskey Lab is a unique vessel designed for home enthusiasts to explore “barrel aging” whiskey or other spirits, without the barrel. Whiskey Lab is easy to use—simply fill the container with your choice of off-the-shelf un-aged whiskey (also known as “white dog”), tequila, beer, wine, or even vinegar. The possibilities are endless. Then sit back and wait for the combination of wood, oxygen, and time to work it’s magic to produce complex flavors and aromas.
About BRAIN Labs
BRAIN Labs, LLC is the brainchild of a group of five friends who met while in engineering school at the University of Colorado, Boulder. The group of friends and engineers set out to solve the problems they had experienced with other products—flavors that changed from weak to overwhelmingly woody, lack of complexity, and excessive evaporation. Along the way they tried many different solutions; getting together often to taste and discuss how to improve the process. When they settled on the design that was to become Whiskey Lab, they realized that they had something really special—a vessel that performs like the full-sized barrels used by distilleries, without the disadvantages of mini barrels and sticks.

Tuesday, October 10, 2017

Michter's Announces First Bottling of 25 Year Bourbon Since 2008

 (PRNewsfoto/Michter's Distillery)LOUISVILLE, Ky., Oct. 10, 2017 Michter's Master Distiller Pamela Heilmann has approved the release of Michter's 25 Year Kentucky Straight Bourbon to the company's distributor network for sale this November. The 2017 release marks the first bottling of Michter's 25 Year Bourbon since 2008.

"I take the Michter's 'Dr. No' position as the gatekeeper for releasing whiskey very seriously," said Heilmann. "When I tasted this 25 Year Bourbon, I knew immediately it was perfectly aged." Michter's President Joseph J. Maglioccoobserved, "This whiskey has really matured beautifully. Sipping it is a magnificent experience."

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, and American whiskey.

The proof of this 2017 release is 116.2, and the suggested U.S. retail price for a 750ml bottle is $800. For more information, please visit, and follow us on Instagram, Facebook, and Twitter.

The Beach Whiskey Company Continues Impressive National Expansion; Sees Growth of Nearly 300% in Last Three Months

The Beach Whiskey Company Continues Impressive National Expansion; Sees Growth of Nearly 300% in Last Three MonthsSANTA MONICA, Calif., Oct. 10, 2017  The Beach Whiskey Company announced today it has secured placement with leading American retailers in the on- and off-premise that have contributed to case growth of 296 percent in the last three months over the prior three months.  The deals have the potential to place American Beach Whiskey™ and American Harvest Organic Vodka® in more than 2,000 additional grocery stores, retail outlets and casual dining restaurants across the country.

The Beach Whiskey Company portfolio includes American Beach Whiskey™ and American Harvest Organic Vodka®

New placements for Beach Whiskey and American Harvest include the country's largest independent retailer of fine wine and spirits (165 superstores across the country), the country's third largest food and drug retailer (1,300 stores in 35 states) and one of the country's largest restaurant franchisees (477 restaurants in 26 states). 

To further position the company to grow and operate at scale, the following changes to the Executive Team are also being announced:

Smoke Wallin, Co-Founder and founding CEO of Beach Whiskey, recently departed the company to devote his full energies to Taliera, Beach Whiskey's Brand Manager and a company he created in 2005 to create new brands, counsel startups and scale existing brands in the food & beverage and hospitality space. 

"I love creating something from nothing – turning ideas into reality -- this is where my passion in business lies and what I enjoyed about creating Beach Whiskey and acquiring American Harvest," said Wallin. "I'm looking forward to finding the next set of innovative brands that need strategic assistance, distribution and direction."

Chuck Trout has been named CEO. Trout, who had been serving as COO, is widely regarded as a top innovator, advisor and leader in the technology and distribution industry. He brings more than three decades of experience directing the logistics and distribution needs of major retailers like Walmart and Amazon.  Trout is an excellent leadership talent that understands scale.

Andrea Yorgy joins as Chief Financial Officer.  Yorgy comes from Louisville Distilling Company, LLC, where she led the Finance and Accounting department for Angel's Envy Bourbon for three years, with an integral role in seeing the brand through acquisition by Bacardi and the finances surrounding construction of new distillery and brand home.  Yorgy served 14 years of her 17-year career in public accounting, and is a Certified Public Accountant. 

Trout and Yorgy join a team that includes spirit industry veterans Bill Henderson, Chief Marketing Officer and Denise Raab, Vice President of Sales. Both Henderson and Raab joined Beach Whiskey Company from Sidney Frank Importing Company where they were integral to the creation and success of brands like Grey Goose, Casamigos, Jaegermeister, Monkey 47 and American Harvest.

"We created Beach Whiskey as an industry disruptor and by tapping expertise from both within the spirits industry as well as parallel industries, we now have a powerhouse team that has scale and they are already changing the way new brands come to market," said Andrew McGinnis, Co-Founder and Chairman of the Board. "I'll let our performance during this last several months speak for itself."

About The Beach Whiskey Company

The Beach Whiskey Company is a disruptive brand innovator in the adult beverage space that is building a portfolio of rapidly growing national brands. The Beach Whiskey portfolio includes American Beach Whiskey Bonfire Cinnamon™, American Beach Whiskey Island Coconut™ and American Harvest Organic Vodka®.

American Beach Whiskey™ is a reimagined take on traditional whiskey. A line of smooth, clear, naturally flavored American whiskies made for sun worshiping, moon chasing, fun seekers, American Beach Whiskey offers day-drinkable flavor profiles presented in sea glass-inspired bottles. No matter where you are, our mission is to bring the beach—"your place in the sun" —to thirsty, fun-loving whiskey drinkers everywhere. Please sip and swim responsibly!

American Harvest Organic Vodka® is proudly handcrafted in small batches from organic American wheat, certified organic ingredients and Snake River water.

For more information, please visit:

Monday, October 9, 2017

Chivas Regal Mizunara Blended Scotch Whiskey Special Edition

Chivas Regal Mizunara Blended Scotch Whiskey Special EditionChivas Regal Mizunara Blended Scotch Whiskey Special Edition 40%-ABV 750ml.


Friday, October 6, 2017

Rogue Spirits - Oregon Single Malt Whiskey & Oregon Rye

Rogue Spirits - Oregon Single Malt Whiskey & Oregon Rye

Rogue Spirits - Oregon Single Malt Whiskey 40%-ABV 750ml & Oregon Rye 40%-ABV 750ml .

Rogue Spirits - Oregon Single Malt Whiskey & Oregon Rye

The BenRiach Authenticus Peated Malt 30-Year

The BenRiach Authenticus Peated Malt 30-Year

The BenRiach Authenticus Peated Malt 30-Year 46%-ABV 750ml

Thursday, October 5, 2017

San Diego Distillery - Single Malt American Whiskey

San Diego Distillery - Single Malt American Whiskey

San Diego Distillery - Single Malt American Whiskey 46%-ABV 375ml.

Absolut® Teams Up With Singer Songwriter Rita Ora To Announce The Open Mic Project By Absolut - A Fan-Centric Initiative Using Music As An Instigator For Change

Absolut® Teams Up With Singer Songwriter Rita Ora To Announce The Open Mic Project By Absolut - A Fan-Centric Initiative Using Music As An Instigator For ChangeFrom Absolute:

NEW YORK, Oct. 12, 2017- Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut's larger mission of using creativity as a force for positive change and inspiring action.

Experience the interactive Multichannel News Release here:

For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today's conversation, by giving all people – regardless of background, belief or border – a voice.

"At Absolut, we believe that tomorrow's change is a result of today's action, and action starts when voices unite," said Nick Guastaferro, Director of Marketing, Absolut, Pernod Ricard USA. "With The Open Mic Project, Absolut is once again tapping into its inclusive heritage to bring people together– from sharing quality cocktails to facilitating meaningful conversations – to refresh the talk and inspire a more inclusive world for everyone, everywhere."

The Open Mic Project by Absolut Takes Real Stories to the Big Stage
As an expression of the new "Create a Better Tomorrow, Tonight" campaign in the U.S., The Open Mic Project uses music as an instigator for shifting conversations, in partnership with both Ora and fans from coast to coast.

Starting today, real stories of acceptance from fearless fans, friends and followers – including Ora's personal story – will be housed within a community of inclusivity at Throughout the submission period – from October 11, 2017 through December 1, 2017 – Ora will use The Open Mic Project acceptance stories to inspire a new song, as a step toward creating an environment in which all people feel valued and respected.

"As a refugee, I know firsthand how isolating it can feel to be misrepresented in the face of adversity," said singer songwriter Rita Ora. "I'm excited to join Absolut with The Open Mic Project because we're using music as a way to bring people together. From sharing my own story to spotlighting others, we're bringing the issue of acceptance to a global stage and changing today's current chat to be more inclusive."image

In January 2018, Ora will debut her new song in conjunction with Absolut's exclusive spirits sponsorship of the 60th GRAMMY Awards in New York City. In its second year as exclusive spirits sponsor, Absolut will roll-out a multifaceted sponsorship surrounding the GRAMMYs that puts its latest citrus star – Absolut Lime – in the spotlight through TV, digital, social campaigns and a signature GRAMMY cocktail – the Absolut Limelight.

  • Absolut Limelight: The Signature GRAMMY Awards Cocktail
    • 2 parts Absolut Lime
    • 2 parts soda
    • 2 parts ginger ale
    • ½ part fresh lime
  • Build in a highball over ice. Garnish with lime stirrer skewered with accordion cucumber.

Creating a Better Tomorrow, Tonight across the Globe
The Open Mic Project comes on the heels of the brand's global initiative, "A Night for Change" – where seven artists in seven countries around the world – Brazil, Canada, China, Germany, India, United Kingdom and U.S. – came together for the common cause of positive action. Over the course of a single night, these seven local artists worked in their respective neighborhoods on a series of inspiring murals – captured in a short film directed by renowned visionary, Aaron Rose.

In the U.S., Fumero – art teacher by day, street artist by night – took to the streets of Bushwick, Brooklyn, NY to depict his vision of a better tomorrow by combining musical symbolism with his signature graffiti and abstract style. The gallery will encourage the expression of Bushwick's local community by featuring work made exclusively by the neighborhood's residents.

Inspiring Holiday Cheer with iHeartRadio Jingle Ball Tour Presented by Capital One and a Limited Edition Sequin Bottle Cover
This season, Absolut is turning up the volume on holiday cheer coast-to-coast – from its exclusive spirits sponsorship of the 2017 iHeartRadio Jingle Ball Tour to its latest limited edition sequin bottle cover.

Starting on November 28, 2017 through the holiday season, Absolut and the 2017 iHeartRadio Jingle Ball Tour will use music as a common bond to bring people together during the holidays at 12 concerts across the country. Two of the tour stops will also feature intimate performances with Ora to continue to inspire acceptance through song.

Music fans and cocktail connoisseurs alike can turn up the volume at their next holiday gathering with Absolut's limited edition sequin bottle cover which changes color from sapphire to silver with a simple swipe. The new limited edition bottle cover serves as a customizable bar accessory and provides a stylish canvas for infusing symbols or messages of acceptance into this holiday season's party repartee.

  • While the bottle may be limited edition on the outside, it still features the same high-quality Absolut Original vodka on the inside – providing a versatile foundation for mixing the best cocktails.

The limited edition Absolut sequin bottle cover is available nationwide starting on October 1st for an MSRP $19.99 (750ml) and $24.99 (1L).

For more information on The Open Mic Project, and to join the conversation, visit and follow along on social using #RefreshTheTalk. For more information on Absolut, including the limited edition sequin bottle cover, visit

© 2017 Imported by Absolut Spirits Co., New York, NY.

About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, , Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey,  Kahlúa® Liqueur, Malibu®,  Martell® Cognac,  Olmeca Altos™ Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, , Hiram Walker® Liqueurs, Lot No. 40® Canadian Whiskey, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Smithworks® Vodka, Smooth Ambler® Whiskey, Pernod®, and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 650 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit:

About iHeartMedia
With over a quarter of a billion monthly listeners in the U.S. and over 122 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company's radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at and on the company's radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia's digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over 1.4 billion downloads, iHeartRadio reached 100 million registered users faster than any other radio or digital music service.
iHeartMedia's platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRT). Visit for more company information.