Johnnie Walker Blue Label Ghost And Rare Blended Scotch Whiskey Special Blend

Johnnie Walker Blue Label Ghost And Rare Blended Scotch Whiskey Special Blend 43.8%-ABV, 700ml bottles.

About Johnnie Walker:

Johnnie Walker is the world's best-selling brand of blended Scotch whisky, owned by Diageo. Established in 1820 by John Walker in Kilmarnock, Scotland, the brand is renowned for its consistent quality, iconic square bottle, and "Striding Man" logo.

History & Origins

• The Founder: John Walker, a farmer's son, started selling blended whisky in his grocery shop because single malts varied too much in quality.
• The Family Business: John’s son, Alexander, took over in 1857 and developed the iconic slanted label and square bottle, designed to reduce breakages during shipping.
• Growth: In 1934, John Walker & Sons was granted a Royal Warrant to supply whisky to the British Royal Family, a distinction it still holds.
• The "Keep Walking" Campaign: The "Keep Walking" tagline, launched in 2000, embodies the brand’s focus on progress and optimism.

   

Key Products & Color Coding

Johnnie Walker is known for its color-coded range, aimed at different price points and tastes:

• Red Label: A bold, non-age-stated blended Scotch designed for mixing, and the world's best-selling Scotch.
• Black Label: A 12-year-old blend known as an "everyday icon," with a smooth, complex profile.
• Double Black: A more intense, smoky version of Black Label, aged in heavily charred casks.
• Green Label: A blended malt (containing only malt whiskies, no grain) aged for at least 15 years.
• Gold Label Reserve: A luxurious blend often used for celebrations, known for its sweet, honeyed notes.
• 18 Year Old (formerly Platinum Label): A premium blend focusing on a sweeter, elegant style.
• Blue Label: The top-tier, rare blend that is highly acclaimed for its extreme smoothness, typically featuring 1 in 10,000 casks.

   

Key Facts

• Master Blender: Dr. Emma Walker became the first female Master Blender in the brand's 200-year history in 2021.
• Four Corners Distilleries: The brand draws its flavour from four main "Four Corners" distilleries across Scotland: Cardhu, Clynelish, Glenkinchie, and Caol Ila.
• Sustainability: By 2024, the brand began trialing a 700ml paper-based bottle, 60% lighter than traditional glass.
• Visitor Experience: The flagship "Johnnie Walker Princes Street" experience opened in Edinburgh in 2021.

Read More

Johnnie Walker Blue Label Scotch Whiskey

Johnnie Walker Blue Label Scotch Whiskey 40%-ABV, 700ml bottles.

About Johnnie Walker:

Johnnie Walker is the world’s best-selling blended Scotch whisky, owned by the company Diageo. The brand was established in 1820 by a Scottish grocer of the same name who began blending whiskies to ensure a consistent, high-quality flavor for his customers. Today, Johnnie Walker is known for its iconic square bottles, slanted labels, and its color-coded range of whiskies.
History
The founder: In 1820, John “Johnnie” Walker used his inheritance to open a grocery shop in Kilmarnock, Scotland. Here, he began blending whiskies to offer a product that was more consistent than the single malts available at the time.
Expansion: After John’s death in 1857, his son Alexander inherited the company and expanded the business globally. He took advantage of the railway to ship his whisky to the world and introduced the brand’s distinctive square bottle to reduce breakage during transport.
Iconic branding: In 1908, John’s grandsons rebranded the whiskies by color and introduced the famous “Striding Man” logo, drawn by cartoonist Tom Browne. By 1920, Johnnie Walker was available in over 120 countries.
Who is Johnnie Walker? Discover his story and where our whisky history begins. It all started in 1820 when a determined young man named John opened his grocery shop in Kilmarnock – a thriving town in Scotland – after the death of his father. Despite a difficult start, John had a spark in him that would ignite his success.
JOHN HAD A NATURAL GIFT FOR BUSINESS. HE ALSO HAD A GENIUS FOR WHISKY.
Within the year, the family farm had been sold and the money used to set John Walker up with his own grocer’s shop in the thriving local town of Kilmarnock. It was a smart move. In those days, most grocers stocked a line of single malts, but they were never consistent. This wasn’t good enough for John. So, he started blending them together to create a whisky that tasted just as good every time.
It proved an extremely popular addition to the inventory.
When John passed away in 1857, after a full and prosperous life, he left his son, Alexander, with a very healthy business. These were fast-moving times. Britain was the pulsating heart of an Industrial Revolution that was set to change absolutely everything. In Kilmarnock, the railway had arrived, carrying goods to great ships travelling to the four corners of the world. Like his father, Alexander knew a good opportunity when he saw one.
A timeline of our history
1867
Alexander introduced the iconic slanted label and square bottle to be distinctive and stand out of the
1908
When Tom Browne created the Striding Man, Alexander’s sons, Alexander II and George, wanted a symbol for the energetic brand they’d created. A leading illustrator, Tom Browne, sketched the Striding Man figure for them. They renamed their whiskies after the label colors and Johnnie Walker Red Label and Black Label were born.
1920
Johnnie Walker whisky is available in 120 countries and becomes part of global culture. It’s immortalized by songwriters and filmmakers, idolized by socialites and movie stars, enjoyed by statesmen. In 1934, John Walker & Sons was granted a Royal Warrant by King George V.
20th Century
The pioneering Johnnie Walker Red Label and iconic Johnnie Walker Black Label are joined by the exquisitely crafted Johnnie Walker Blue Label. The range continues to grow with the addition of Johnnie Walker Gold Label Reserve.
TODAY
Johnnie Walker is the biggest Scotch Whisky brand in the world. Its slogan is adopted and embraced everywhere, as a rallying cry for progress, encouragement in adversity and an expression of optimism. It continues to make whiskies that push boundaries.
LEARN MORE

Read More

Johnnie Walker Black Label Sherry Finish

 

Johnnie Walker Black Label Sherry Finish 40%-ABV 1-liter bottle.

About Johnnie Walker:

Johnnie Walker is the world’s best-selling blended Scotch whisky, owned by the company Diageo. The brand was established in 1820 by a Scottish grocer of the same name who began blending whiskies to ensure a consistent, high-quality flavor for his customers. Today, Johnnie Walker is known for its iconic square bottles, slanted labels, and its color-coded range of whiskies.
History
The founder: In 1820, John “Johnnie” Walker used his inheritance to open a grocery shop in Kilmarnock, Scotland. Here, he began blending whiskies to offer a product that was more consistent than the single malts available at the time.
Expansion: After John’s death in 1857, his son Alexander inherited the company and expanded the business globally. He took advantage of the railway to ship his whisky to the world and introduced the brand’s distinctive square bottle to reduce breakage during transport.
Iconic branding: In 1908, John’s grandsons rebranded the whiskies by color and introduced the famous “Striding Man” logo, drawn by cartoonist Tom Browne. By 1920, Johnnie Walker was available in over 120 countries.
Who is Johnnie Walker? Discover his story and where our whisky history begins. It all started in 1820 when a determined young man named John opened his grocery shop in Kilmarnock – a thriving town in Scotland – after the death of his father. Despite a difficult start, John had a spark in him that would ignite his success.
JOHN HAD A NATURAL GIFT FOR BUSINESS. HE ALSO HAD A GENIUS FOR WHISKY.
Within the year, the family farm had been sold and the money used to set John Walker up with his own grocer’s shop in the thriving local town of Kilmarnock. It was a smart move. In those days, most grocers stocked a line of single malts, but they were never consistent. This wasn’t good enough for John. So, he started blending them together to create a whisky that tasted just as good every time.
It proved an extremely popular addition to the inventory.
When John passed away in 1857, after a full and prosperous life, he left his son, Alexander, with a very healthy business. These were fast-moving times. Britain was the pulsating heart of an Industrial Revolution that was set to change absolutely everything. In Kilmarnock, the railway had arrived, carrying goods to great ships travelling to the four corners of the world. Like his father, Alexander knew a good opportunity when he saw one.
A timeline of our history
1867
Alexander introduced the iconic slanted label and square bottle to be distinctive and stand out of the
1908
When Tom Browne created the Striding Man, Alexander’s sons, Alexander II and George, wanted a symbol for the energetic brand they’d created. A leading illustrator, Tom Browne, sketched the Striding Man figure for them. They renamed their whiskies after the label colors and Johnnie Walker Red Label and Black Label were born.
1920
Johnnie Walker whisky is available in 120 countries and becomes part of global culture. It’s immortalized by songwriters and filmmakers, idolized by socialites and movie stars, enjoyed by statesmen. In 1934, John Walker & Sons was granted a Royal Warrant by King George V.
20th Century
The pioneering Johnnie Walker Red Label and iconic Johnnie Walker Black Label are joined by the exquisitely crafted Johnnie Walker Blue Label. The range continues to grow with the addition of Johnnie Walker Gold Label Reserve.
TODAY
Johnnie Walker is the biggest Scotch Whisky brand in the world. Its slogan is adopted and embraced everywhere, as a rallying cry for progress, encouragement in adversity and an expression of optimism. It continues to make whiskies that push boundaries.
LEARN MORE

Read More

Johnnie Walker Gold Label Master Blender’s Reserve

Johnnie Walker Gold Label Master Blender’s Reserve 40%-ABV, 750ml bottles.

About Johnnie Walker:

Johnnie Walker is the world's best-selling blended Scotch whisky, owned by the company Diageo. The brand was established in 1820 by a Scottish grocer of the same name who began blending whiskies to ensure a consistent, high-quality flavor for his customers. Today, Johnnie Walker is known for its iconic square bottles, slanted labels, and its color-coded range of whiskies. 

History

• The founder: In 1820, John "Johnnie" Walker used his inheritance to open a grocery shop in Kilmarnock, Scotland. Here, he began blending whiskies to offer a product that was more consistent than the single malts available at the time.
• Expansion: After John's death in 1857, his son Alexander inherited the company and expanded the business globally. He took advantage of the railway to ship his whisky to the world and introduced the brand's distinctive square bottle to reduce breakage during transport.
• Iconic branding: In 1908, John's grandsons rebranded the whiskies by color and introduced the famous "Striding Man" logo, drawn by cartoonist Tom Browne. By 1920, Johnnie Walker was available in over 120 countries.

Who is Johnnie Walker? Discover his story and where our whisky history begins. It all started in 1820 when a determined young man named John opened his grocery shop in Kilmarnock - a thriving town in Scotland - after the death of his father. Despite a difficult start, John had a spark in him that would ignite his success.

JOHN HAD A NATURAL GIFT FOR BUSINESS. HE ALSO HAD A GENIUS FOR WHISKY.

Within the year, the family farm had been sold and the money used to set John Walker up with his own grocer’s shop in the thriving local town of Kilmarnock. It was a smart move. In those days, most grocers stocked a line of single malts, but they were never consistent. This wasn’t good enough for John. So, he started blending them together to create a whisky that tasted just as good every time.

It proved an extremely popular addition to the inventory.

When John passed away in 1857, after a full and prosperous life, he left his son, Alexander, with a very healthy business. These were fast-moving times. Britain was the pulsating heart of an Industrial Revolution that was set to change absolutely everything. In Kilmarnock, the railway had arrived, carrying goods to great ships travelling to the four corners of the world. Like his father, Alexander knew a good opportunity when he saw one.

A timeline of our history

1867

Alexander introduced the iconic slanted label and square bottle to be distinctive and stand out of the

1908

When Tom Browne created the Striding Man, Alexander’s sons, Alexander II and George, wanted a symbol for the energetic brand they’d created. A leading illustrator, Tom Browne, sketched the Striding Man figure for them. They renamed their whiskies after the label colors and Johnnie Walker Red Label and Black Label were born.

 

1920

Johnnie Walker whisky is available in 120 countries and becomes part of global culture. It’s immortalized by songwriters and filmmakers, idolized by socialites and movie stars, enjoyed by statesmen. In 1934, John Walker & Sons was granted a Royal Warrant by King George V.

 

20th Century

The pioneering Johnnie Walker Red Label and iconic Johnnie Walker Black Label are joined by the exquisitely crafted Johnnie Walker Blue Label. The range continues to grow with the addition of Johnnie Walker Gold Label Reserve.

 

TODAY

Johnnie Walker is the biggest Scotch Whisky brand in the world. Its slogan is adopted and embraced everywhere, as a rallying cry for progress, encouragement in adversity and an expression of optimism. It continues to make whiskies that push boundaries.

LEARN MORE

Read More

Johnnie Walker Black Ruby Blended Scotch Whiskey

Johnnie Walker Black Ruby Blended Scotch Whiskey – Vibrant,rich, smooth with vibrant notes of fruit. 40%-ABV, 750ml bottles.

About Johnnie Walker:

Johnnie Walker is the world's best-selling Scotch whisky, known for its Striding Man logo and iconic square bottle with a slanted label. The brand originated with John Walker, a Scottish grocer who, starting in 1820, began blending whiskies to create a consistent product. After his death, his son, Alexander, expanded the business, and by the 1900s, Johnnie Walker Red Label and Black Label were established, eventually becoming available worldwide. Today, the brand offers a diverse portfolio, including renowned expressions like Green Label, Gold Label, and Blue Label.

The History of Johnnie Walker

• John Walker's Beginnings:In 1820, a young John Walker opened a grocery shop in Kilmarnock, Scotland.
• The Art of Blending:John began blending whiskies to provide a consistent taste, a departure from the inconsistent single malts of the time.
• John Walker & Sons:John's son, Alexander, joined the business, and together they established John Walker & Sons.
• Iconic Packaging:In 1867, Alexander introduced the iconic slanted label and square bottle to make the whisky distinctive on shelves.
• The Striding Man:The well-known Striding Man figure was sketched by illustrator Tom Browne in 1908, symbolizing the energetic brand and its progressive spirit.

Key Johnnie Walker Products

• Red Label:The world's best-selling blended Scotch, known for its fiery taste and ability to be mixed in cocktails.
• Black Label:A timeless classic, this 12-year-old blend of single malt and grain whiskies is a masterful combination of depth and balance.
• Green Label:The only Johnnie Walker blend made entirely with single malt whiskies from the four regions of Scotland.
• Gold Label Reserve:A vibrant Scotch selected for its sweet, honeyed qualities.
• Blue Label:The rarest and most exclusive blend, made from carefully selected rare Scotch whiskies for extraordinary depth and flavor.

The Brand's Legacy

• Global Reach:By 1920, Johnnie Walker was available in 120 countries.
• Royal Warrant:In 1934, the company was granted a Royal Warrant by King George V.
• "Keep Walking":The brand's slogan, "Keep Walking," serves as a rallying cry for progress and optimism.

Read More

Johnnie Walker Blue Label Ice Chalet Scotch Whiskey

Johnnie Walker Blue Label Ice Chalet Scotch Whiskey 43%-ABV 700ml.

Read More

JOHNNIE WALKER VAULT X OLIVIER ROUSTEING: WHEN THE ART OF COUTURE MEETS THE ART OF BLENDING

Acclaimed French creative director Olivier Rousteing announced as first cultural collaborator invited within Johnnie Walker Vault; Pushing boundaries of whisky creation by bringing together Rousteing's trailblazing fashion vision and Master Blender Dr Emma Walker's artistry and access to 500 of the rarest whiskies contained within Johnnie Walker Vault.

In the first release of a two-part collaboration, Couture Expression is a collection of four couture blends inspired by a sensorial journey through the seasons.

LONDON, April 29, 2025 - Johnnie Walker, has announced acclaimed French couture designer Olivier Rousteing as the first cultural partner under the Johnnie Walker Vault platform. Launched earlier this year, Johnnie Walker Vault is a new global luxury platform grounded in blending artistry - uniting bespoke blends, luxurious experiences and collaborations with cultural icons all under one visionary banner.

First Unveiling: Couture Expression

Couture Expression is the inaugural limited-edition release from the Johnnie Walker Vault, co-created by Johnnie Walker Master Blender Dr Emma Walker and Olivier Rousteing. Drawing inspiration from the world of high fashion, the collection elevates blending artistry into new dimensions through a seasonal interpretation, setting a new standard of luxury whisky creation.

"Pushing boundaries through blending artistry has always been at the heart of my work, and opening the doors of the Johnnie Walker Vault to welcome such a progressive, creative talent of Olivier's magnitude has been something that will stay with me forever." says Master Blender, Dr. Emma Walker.

This launch brings together two creatives at the height of their craft, each renowned for pushing the boundaries of their art. In a hidden 'atelier' beneath Johnnie Walker Princes Street, Dr. Emma Walker, the brand's Master Blender, and Rousteing collaborated to craft and design a collection of four blends - Spring, Summer, Fall and Winter - capturing Rousteing's personal and emotional connection to each season as well as its sensorial spirit.

"This has been an emotional journey," says Rousteing. "What started as a collaboration to create one special release became a creative exploration of four seasons, just like a couture collection. For me, the seasons bring different energy and emotions - the feeling of rebirth in Spring, the hazy freedom of Summer, the self-reflection of Fall and the coziness of home and family in Winter - that Emma so beautifully captured in the collection."

Couture Expression Blends

Each of the four blends in the collection begins with the same luxurious 'heart', including ghost whiskies from Brora and Port Dundas, setting a marker for the rarity of the collection. Dr. Walker then layered hand-selected whiskies from the Johnnie Walker Vault - a library of 500 rare, aged and ghost whiskies, personally curated and rotated from the very best of the 10 million casks of Scotch available to her as Master Blender. In an innovative fusion of creative minds, over the course of 12 months, Dr Walker translated Rousteing's personal narrative into four sensorial journeys through flavour and time.

Emma Walker continued, "Olivier brought an emotional language to the blending creation, and we worked together to explore what whisky can express - technically, sensorially and artistically. We deliberately chose to use the same whiskies across several of the seasons, playing with proportions, textures and seasonal notes to create four distinct expressions of whiskies"

The Couture Expression blends encompass:

• Spring – Refreshing and floral. A celebration of renewal and transformation, with brightness drawn from a selection of rare whiskies including a 1985 Cragganmore, a rarely seen 1977 Caledonian and minerality from a treasured 1978 Port Ellen. 
• Summer – Vibrant. An ode to summer with tropical fruit notes from a selection of rare whiskies including an experimental Cardhu Wine Cask Finish, and a 1990 Clynelish wrapped in the richness of 1988 Benrinnes. 
• Fall – Textured and bold. A time of self-reflection and the relentless pursuit of excellence, this expression features an experimental Teaninich chocolate malt, layered with smoke from the 1978 Port Ellen. 
• Winter – Deep and contemplative. Reflecting 'coming home' and the warmth of sharing time and moments with family and friends. The richest of the four, dialling up Islay malts from Port Ellen and Brora with a mulled wine, sweetness from the 1988 Benrinnes.

Read More

JOHNNIE WALKER ESTABLISHES A NEW STANDARD IN DESIGN INNOVATION BY INTRODUCING BLUE LABEL ULTRA, THE WORLD'S LIGHTEST WHISKY BOTTLE

Johnnie Walker Blue Label Ultra is the newest offering from the lauded whisky brand, continuing its legacy of innovation by creating the world's lightest 70cl Scotch whisky glass bottle

•  Culminating a five year journey, the patented glass used to create the bottle will be open-sourced and royalty-free for all

•  To celebrate the launch, Johnnie Walker is hosting an exhibition during NYCxDesign in May, showcasing new works and historic collaborations that define the beloved brand

•  With only 888 bottles available worldwide, this limited edition bottles feature select 'ghost whiskies' from now-closed distilleries

NEW YORK, April 18, 2025  Johnnie Walker, the world's number one Scotch whisky, unveils Blue Label Ultra, a limited edition first-of-its kind, boundary-breaking innovation. Weighing just 6.3oz (180g), Johnnie Walker Blue Label Ultra is the world's lightest 70cl Scotch whisky glass bottle. Using new, patented glass technology developed by Diageo's design team this lighter, lower-carbon bottle embodies the future of luxury packaging, fusing sustainability with exceptional craftsmanship.

Born from a five year journey in glass innovation, this milestone proves that premium packaging can be both luxurious and eco-conscious. In the course of its research, the brand has been granted a patent to encourage further progress in the industry – and in a first for Diageo – a license to the open sourced patent will be offered on a royalty-free basis to anyone in the world who wishes to share in these discoveries. Each bottle is filled with a specially blended liquid by Dr. Emma Walker, Johnnie Walker Master Blender, featuring whisky from legendary distilleries such as Oban, Brora, and Royal Lochnagar, as well as select 'ghost whiskies' from now-closed distilleries. The result is a unique liquid boasting the essence of fresh red berries, sweet vanilla, wood spice, toffee and warming wood smoke.

In celebration of this milestone, Johnnie Walker has partnered with leading North American-based artists, designers, and The Corning Museum of Glass to further explore the future of design and sustainable innovation. These artists will create bespoke pieces inspired by the innovative glass technology behind Blue Label Ultra, extending the bottle's spirit of craftsmanship into the broader world of design.  Whether through drinking vessels, artistic interpretations, or groundbreaking applications, these commissioned works push the boundaries of lightweighting glass, all in the name of progress.

Showcased designers include Amber Cowan, Objects of Common Interest, and Scott Newlin, each recognized for their distinctive contributions to contemporary design and material exploration. During NYCxDesign in May, the commissioned works will be unveiled at an exclusive exhibition hosted at the Cristina Grajales Gallery, a space dedicated to showcasing cutting-edge contemporary design.

"Johnnie Walker Blue Label Ultra was born out of a vision for the future of luxury—one that embraces lighter, sustainable, and innovative design without compromising craftsmanship," said Jeremy Lindley, Global Design Director at Diageo. "Through our work with leading designers, we're extending this philosophy beyond whisky packaging, collaborating with some of the most exciting designers to explore new creative frontiers."

"With Blue Label Ultra, we are pushing the boundaries of design in the world of luxury - with Johnnie Walker at the intersection of artistry and sustainable packaging design," said Jesse Damashek, SVP of Whiskey at Diageo. "This release is a bold step forward, combining an extraordinary new blend with our most innovative bottle yet. Through many of our innovations with Johnnie Walker, it has remained a priority that we celebrate and collaborate with leading progressive creators around the globe."

With only 888 bottles ever produced, the Johnnie Walker Blue Label Ultra release is an extraordinarily rare expression of whisky craftsmanship. Johnnie Walker Blue Ultra will launch in the North American market on May 1st, with a SRP of $1,250. More information around the launch is available here.

ABOUT JOHNNIE WALKER:
Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.

Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.

ABOUT DIAGEO
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, CÎROC and Ketel One vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow on Instagram for news and information about DIAGEO North America:
@Diageo_NA. Celebrating life, every day, everywhere.

Read More

JOHNNIE WALKER BRINGS BACK ITS 99-YEAR-OLD TRADITION WITH THE 'BLUE-IN-ONE' CHALLENGE

Johnnie Walker rewards hole-in-one achievers this spring by awarding a limited edition Blue Label Sunday Golf Bag in partnership with Devereux Golf

NEW YORK, April 10, 2025 - In 1926, Johnnie Walker Blended Scotch Whisky launched a 'hole-in-one' challenge, rewarding golfers who achieved the ultimate shot with a bottle of Scotch. Just as Johnnie Walker Blue Label is crafted from only 1 in 10,000 casks, a hole-in-one is a rare feat, with odds of 12,500 to 1. In anticipation of golf's most iconic tournament, the brand is reviving the tradition with their 'Blue-in-One' Challenge—a celebration of golf's most extraordinary moment. Golfers who sink an ace will be rewarded with an exclusive Johnnie Walker Blue Label-Inspired Sunday Golf Bag, customized with their name, the date and the course of their hole-in-one.

"At Johnnie Walker, we are proud of our century-long connection to the world of golf, and as the sport evolves, we remain committed to playing an active role in shaping its future - pushing, as we have done since the beginning, for progress," says Jesse Damashek, Senior Vice President of Whiskey Portfolio, Diageo North America. "With a growing focus on accessibility, fueled by new digital formats and energy-shifting tournaments, golf is becoming dynamic and widely embraced. Like our whisky, the return of the 'Blue-in-One' Challenge balances tradition with progress, celebrating one of the game's oldest and rarest achievements while inspiring a new wave of players to take part in energizing the sport."

Crafted in collaboration with Devereux Golf, the Johnnie Walker Blue Label-Inspired Sunday Golf Bag is a bold fusion of luxury, innovation, and craftsmanship. Designed for the next generation of golfers, it features deep Blue Label hues, refined gold accents, and premium materials - making it as stylish as it is functional. More than just a golf bag, it's a tribute to those who, like Johnnie Walker, keep swinging and Keep Walking forward. Now through May 31st, 2025, golfers aged 21 and older who score a hole-in-one on a Par 3 or digital course and submit proof of their achievement by going to https://www.johnniewalker.com/blue-in-one will receive one of these golf bags.

"Designing the Johnnie Walker Blue Label-Inspired Sunday Golf Bag was about merging sophistication with functionality, infused with our brands' shared spirit to make the sport more accessible and fun," says Bert Brunner, Devereux Golf Co-Founder. "We wanted to create something that not only honors the tradition of the game but also stands out with bold style and modern craftsmanship that Johnnie Walker Blue Label is celebrated for around the world."

Johnnie Walker is bringing the energy of golf's most prestigious tournament to an even bigger audience. Fans are invited to hit the course for a shot at becoming a 'Blue-in-One' achiever and join the celebration at the Johnnie Walker Augusta Watch Party in New York City tomorrow, Friday, April 11th. Attendees can expect great food, signature Johnnie Walker cocktails, games and epic giveaways—a perfect blend of modern golf culture and whisky craftsmanship.

For over a century, Johnnie Walker Blended Scotch Whisky has been woven into the fabric of golf, cementing itself as the go-to Scotch for celebrations big and small. The iconic brand is keeping the tradition alive while ushering in a new era—making golf more accessible, vibrant, and straight-up fun through bold collaborations, epic events, and game-changing partnerships. With the brand's standout collaborations with Devereux Golf, a trendsetting golf brand that blends style, tradition, and inclusivity, Johnnie Walker and Devereux have introduced bold capsule collections designed to turn heads. Shop the Johnnie Walker x Devereux Golf collections at https://devereuxgolf.com/collections/johnnie-walker.

Be sure to follow @JohnnieWalkerUS on Instagram and Facebook, and visit www.johnniewalker.com/clubhouse to learn more and find out where the Johnnie Walker Golf Clubhouse will show up next. And whether on or off the course, please enjoy Johnnie Walker responsibly.

ABOUT JOHNNIE WALKER:
Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.

Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.

ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Instagram for news and information about DIAGEO North America: @Diageo_NA. Celebrating life, every day, everywhere.

ABOUT DEVEREUX GOLF
Devereux is a cultural golf brand founded in 2013 by brothers, Robert and Will Brunner, whose aim is to bring a fresh take to the stale world of golf. At Devereux, we love the game, respect the sport, and honor the traditions, but we welcome the next generation of golfers who are breaking stigmas and outdated standards. As golf culture evolves, and younger more diverse players engage in the game, Devereux is committed to offering apparel and accessories that cater to them- both from a style perspective and price point. Devereux's apparel represents the ever-welcomed melding of streetwear and golf; a combination that inspired the brand to move away from the country club scene and embrace the freedom to create quality clothing and accessories for the kind of golf we like; the kind where you untuck your shirt, wear your hat backwards and leave your belt at home. Follow along with the movement by visiting devereuxgolf.com or follow @DevereuxGolf on Instagram, Facebook, or TikTok.

Read More

Johnnie Walker 52 Years Blended Scotch Whiskey

Johnnie Walker 52 Years Blended Scotch Whiskey 41.2%-AbV, 700ml.

Read More

JOHNNIE WALKER VAULT OPENS THE DOOR TO A NEW ERA OF LUXURY SCOTCH WHISKY

Johnnie Walker officially unveils Johnnie Walker Vault, a new global luxury platform grounded in blending artistry - uniting bespoke blends, collaborations with cultural icons and luxurious experiences, all under one visionary banner

EDINBURGH, Scotland, March 10, 2025  Pioneering the next chapter in luxury spirits, Johnnie Walker, the world's leading Scotch Whisky^[1], announces the global launch of Johnnie Walker Vault in the brand's most ambitious expression of blending artistry yet. 

At the heart of the new platform is the artistry of Johnnie Walker Master Blender, Dr Emma Walker, and her craft of telling personal stories from a carefully curated selection of exceptionally rare whiskies. Her mastery builds on craft passed down through centuries, working from a hidden creative 'atelier' deep beneath Johnnie Walker Princes Street in Edinburgh. The Johnnie Walker Vault holds, at any given time, a selection of 500 whiskies from our rare, aged and ghost casks, personally curated and rotated by Dr. Walker to showcase the very best of the 10 million casks of Scotch available to her as Master Blender. 

Johnnie Walker Vault will bring its unparalleled creativity and craftsmanship to life through rare products, experiences and collaborations.

Bespoke Private Blend Experience

Under a newly launched Private Blend experience, Dr Walker will personally create unique made-to-measure blends for a select few, hand-selecting meaningful expressions from the invite-only Johnnie Walker Vault physical space, and crafting these into deeply layered blends. Each blend is tailored to the inspirations and individual palates of her guests.

For the first time, this experience will be launched and offered to the public with packages starting from £50,000, to include a luxurious agenda deeply rooted in Scottish heritage. From Michelin Star dining to a glamorous stay at the glorious Gleneagles Hotel in Perthshire, the programme is tailored to individual desires - culminating in the bespoke blending session with Dr. Walker. Following the experience, guests will be presented with their Private Blend in a crystal decanter handcrafted by artisans from the renowned French luxury house Baccarat. Their unique blend will also be chronicled in the Johnnie Walker Vault archive, leaving their own legacy alongside iconic whisky creations and allowing for future commissions.

Luxury Collaborations

Later this year, Johnnie Walker Vault will also invite its first creative partner within - a visionary artist in couture fashion - to co-create a limited-edition collection with Dr. Emma Walker, with further details to be revealed in Spring 2025.

Dr. Emma Walker, Johnnie Walker Master Blender, says: "Johnnie Walker Vault is our treasure trove. It's where I can curate and share our rarest and most exceptional Scotch whiskies, and from these create unique blends which sing to my guest and showcase the blending artistry at the heart of Johnnie Walker. It is a very special place to me, but it's also much more than just a physical space - it's a platform through which I can take deeply personal stories and translate them into beautiful, one-of-a-kind blends. It's a real privilege to be a part of capturing and bottling these wonderful stories."  

Julie Bramham, Managing Director of Diageo Luxury Group, adds: "The Johnnie Walker Vault reflects our commitment to the evolving desires of the luxury consumer and to transforming luxury spirits through elevated personalisation, unique experiences and exceptional products."

She continues: "Building on more than 200 years of pioneering craftsmanship, Johnnie Walker has redefined quality whisky blending for the modern connoisseur. Iconic blends such as Johnnie Walker Blue Label and Johnnie Walker Black Label have consistently showcased the brand's commitment to pushing the boundaries of Scotch whisky, and Johnnie Walker Vault will now continue this legacy. This is an exciting day for luxury Scotch whisky as we officially launch Johnnie Walker Vault to a global audience."

Further information on Johnnie Walker Vault including registration for the bespoke private blending experience can be found at www.johnniewalker.com/en/vault. Registrations go live from 12^th March.

^1. IWSR 2023.

Read More

Johnnie Walker Vault Olivier Rousteing Couture Expression Summer 2025 Blended Scotch Whiskey

Johnnie Walker Vault Olivier Rousteing Couture Expression Summer 2025 Blended Scotch Whiskey 45.8%-ABV 700ml.

Read More

JOHNNIE WALKER BLENDED SCOTCH WHISKY AND RONNY CHIENG CELEBRATE LUNAR NEW YEAR, HONORING TRADITIONS WHILE MAKING THEM YOUR OWN FOR A MEMORABLE CELEBRATION

Johnnie Walker continues its tradition with a limited edition Blue Label Lunar New Year bottle designed by James Jean, inviting whisky lovers to gift, savor and celebrate the Year of the Snake

NEW YORK, Jan. 30, 2025 - Johnnie Walker, the world's number one blended Scotch whisky, is celebrating the occasion by bringing a touch of humor and heart to the holiday in partnership with Emmy-winning correspondent from The Daily Show and actor/comedian from Interior Chinatown Ronny Chieng. With the arrival of the Year of the Snake – symbolizing wisdom and transformation – Johnnie Walker and Ronny are embracing the evolving customs that reflect the dynamic spirit of the season, honoring both tradition and progress.

This year marks the 12th anniversary of Johnnie Walker's celebration of Lunar New Year with a limited edition bottle release: Johnnie Walker Blue Label Year of the Snake. Designed in collaboration with visionary artist James Jean, the bottle completes the entire Lunar New Year Zodiac cycle, further cementing Johnnie Walker's roots in community celebration and collaboration with progressive partners in traditional spaces to help shape the future.

"I'm proud to contribute to such an iconic tradition of the brand again this year, reflecting the spirit of progress that is at the heart of Johnnie Walker Blue Label," says James Jean. "For this year's design, I wanted to capture the energy and idea of renewal associated with the Year of the Snake by bringing a fresh perspective that still honored the deep cultural significance of the holiday."

Alongside this year's release, Ronny brings his signature sharp wit and fresh perspective to the season's celebrations while reflecting on a deeper meaning of the holiday. Sharing personal traditions with his wife Hannah Pham, they celebrate with family, food and Johnnie Walker Blue Label which they savor in a Golden Orange Old Fashioned, a twist on their favorite cocktail. Their continued customs include exchanging gifts and preparing 'Yu Sheng', a vibrant dish incorporating ingredients symbolizing prosperity, longevity and abundance.

"Lunar New Year is all about coming together to celebrate and honor family traditions, but it also offers an opportunity to evolve those customs," says Ronny Chieng. " Hannah and I are very happy to welcome Johnnie Walker into our Lunar New Year celebrations, making new traditions uniquely our own."

In the spirit of coming together, Johnnie Walker is also launching the next iteration of 'The Johnnie Walker Blue List', a digital guide that showcases the best bars and restaurants to enjoy Blue Label cocktails and food pairings in cities across the U.S. This year, the 'Blue List' will spotlight establishments to help fans celebrate and savor the new year as well as where to find this year's limited edition Year of the Snake Blue Label bottle to elevate gift giving with loved ones 21+.

"Created in collaboration with progressive partners in traditional spaces, The 'Blue List' invites fans to actively participate in the future of the celebration, offering a fresh way to honor Lunar New Year traditions while supporting the communities that celebrate it - embodying Johnnie Walker's iconic 'Keep Walking' message of embracing progress and moving culture forward," says Josh Dean, Vice President of Johnnie Walker at Diageo North America. "By spotlighting these restaurants and bars and tapping into their culinary and local trend expertise, we're able to recognize their impact on the culinary scene and push the boundaries of how Scotch whisky can be enjoyed, inspiring new ways to celebrate and connect."

Bars and restaurants in California, Texas, New York, Florida and Chicago will offer these dynamic pairings, providing fans 21+ with a flavorful way to celebrate the holiday while supporting the community's local businesses.

For more information about Johnnie Walker's Lunar New Year celebrations and the 'Blue List', visit johnniewalker.com/en-us/keep-walking/the-blue-list and follow @JohnnieWalkerUS.

ABOUT JOHNNIE WALKER:
Johnnie Walker is the world's number 1 Scotch Whisky brand* (IWSR 2023) & the world's number one International Spirits Brand* (IWSR 2023 Relative Market Share), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above all else.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Blonde, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years, and Blue Label. Together they account for over 22 million cases sold annually (IWSR, 2023). Johnnie Walker is also the number one best-selling Scotch and number one trending Scotch (Drinks International, 2024).

*By RSV 2023

ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

Read More

Johnnie Walker Double Black Smoky Blended Scotch Whiskey

Johnnie Walker Double Black Smoky Blended Scotch Whiskey 40%-ABV 750ml.

Read More

JOHNNIE WALKER RENEWS SUCCESSFUL LUNAR NEW YEAR PARTNERSHIP WITH VISIONARY ARTIST JAMES JEAN

New Johnnie Walker Blue Label limited edition design for Year of the Snake is second design created by influential visual artist

NEW YORK, Nov. 21, 2024- Johnnie Walker, the world's number one Scotch Whisky¹, today unveils a vibrant new Lunar New Year Limited Edition design for Johnnie Walker Blue Label, crafted by acclaimed Asian-American visual artist James Jean, one of the most influential in the world.

The vivid design for the Year of the Snake features an innovative and dynamic interpretation of 2025's Zodiac animal and marks an extension of the collaboration between Johnnie Walker and James Jean, following last year's hugely popular design for the Year of the Dragon. His new design for 2025 symbolizes an auspicious ambition for constant progression and self-reinvention, reflecting the values at the heart of Johnnie Walker.

Regarded by many as the most enigmatic of all Zodiac animals, the snake is renowned for the ability to renew itself. Reimagined by Jean, three snakes representing three attributes of wisdom, intelligence, and intuition, are surrounded by blooming flowers, shedding their skins to embrace the next chapter in life. 

Just as Johnnie Walker Blue Label keeps evolving and transforming over the course of its history, the Year of the Snake symbolizes the courage and agility needed to shape a promising, new future. This limited edition design pays homage to the traditions of Lunar New Year but adds a future-facing design twist.

James Jean says: "I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions."

Born in Taipei and raised in New Jersey, James, who attended the School of Visual Arts in New York, adds: "With Johnnie Walker Blue Label Lunar New Year, we wanted to create a snake that felt different, new and innovative - respect for the past but also looking into the future with optimism; in the same way that Johnnie Walker stands for progress through that incredible Keep Walking spirit."

Renowned for his ability to work across multiple genres with an imaginative and multifaceted approach to image making, Jean fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and Renaissance-style portraiture.

Currently living in Los Angeles, Jean, sought inspiration for his designs from the layers of incredible flavor that Johnnie Walker Master Blender Emma Walker and her team bring to Johnnie Walker Blue Label - a whisky made using some of the rarest whiskies from the unparalleled Johnnie Walker reserves of maturing Scotch, including some irreplaceable casks sourced from long-closed 'ghost' distilleries.

"It has become a cherished tradition over the past 13 years for Johnnie Walker to release an annual Lunar New Year Blue Label bottle, a custom that has become an integral part of so many people's celebrations as they gather, gift, and savor. As these traditions are passed down through generations, we're honored to play a role in making each Lunar New Year even more memorable year after year," said Josh Dean, Vice President of Johnnie Walker, Diageo North America.

"This year, we're proud to showcase the stunning artistry of James Jean for the Year of the Snake, blending Johnnie Walker's defiantly optimistic 'Keep Walking' message with the timeless traditions of the season. We're excited to continue being part of these special celebrations and look forward to sharing more with our fans this January."

James Jean also designed incredible illustrations for the Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition Design. Johnnie Walker Lunar New Year Limited Edition Designs are available in selected markets globally.

About Johnnie Walker:
Johnnie Walker is the world's number 1 Scotch Whisky brand* (IWSR 2023) & the world's number one International Spirits Brand* (IWSR 2023 Relative Market Share), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above all else.   

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Blonde, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years, and Blue Label. Together they account for over 22 million cases sold annually (IWSR, 2023). Johnnie Walker is also the number one best-selling Scotch and number one trending Scotch (Drinks International, 2024).

*By RSV 2023

About Diageo:
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

Celebrating life, every day, everywhere.

¹ IWSR 2023

Read More

JOHNNIE WALKER AND LUXURY SKIWEAR BRAND PERFECT MOMENT LAUNCH JOHNNIE WALKER BLUE LABEL ICE CHALET - THE PERFECT ACCESSORY TO MARK YOUR ARRIVAL AT LUXURY APRÈS SKI - THROUGH A CAMPAIGN STARRING PRIYANKA CHOPRA JONAS

NEW YORK, Oct. 15, 2024  Johnnie Walker, the world's number one Scotch Whisky¹, launches the limited-edition Johnnie Walker Blue Label Ice Chalet in collaboration with luxury skiwear and lifestyle brand, Perfect Moment. Unveiled by Johnnie Walker Blue Label ambassador and Perfect Moment shareholder, Priyanka Chopra Jonas, Blue Label Ice Chalet captures the essence of the luxury après-ski experience, featuring a rare new blend crafted by Master Blender Emma Walker, along with a bottle and bag designed by Perfect Moment and inspired by 'Blue Hour'—the magical time when skiing is done and turns to socializing.

The new Johnnie Walker expression sees the whisky brand's iconic square shape meet Perfect Moment's bold star logo and houndstooth pattern, in a striking deep blue bottle and a bespoke bottle bag that transforms into a stylish, reversible crossbody bag, after removing the bottle. To celebrate the partnership, Perfect Moment is launching the capsule skiwear collection for both women and men, featuring coordinating designs, which has been inspired by the Johnnie Walker Blue Label Ice Chalet design.

Speaking of the collaboration, actress and producer Priyanka Chopra Jonas says: "The quintessential après-ski moment embodies the fusion of great fashion and good friends, ideally accompanied by an exceptional drink. Johnnie Walker Blue Label Ice Chalet captures this essence perfectly, with a nod to the freshness of the mountains and a crossbody bag that looks as good on the snowy slopes as it does by the fireside."

Building on Johnnie Walker Blue Label's commitment to partnering with luxury pioneers who shape culture through their craft, Perfect Moment, founded in Chamonix in 1984, is a high-performance, luxury skiwear brand that combines technical excellence with fashion-forward designs. A favorite on the slopes among many celebrity fans, Perfect Moment transitions effortlessly from the slopes to the city, the beach, and back again. Crafted from a new liquid blue and silver fabric, the new collection is inspired by the magic of the 'blue hour'.

Jane Gottschalk, Co-Founder & Creative Director at Perfect Moment, added: "I'm thrilled to unveil our collaboration with Johnnie Walker for the Blue Label Ice Chalet bottle and Perfect Moment bag. Our goal was to capture the essence of the après-ski experience with a focus on luxury and meticulous attention to detail. Staying true to our brand's DNA, we've highlighted our iconic North star motif, our brand's icon. This collaboration embodies the spirit of creating memorable moments, seamlessly transitioning from the slopes to the city, and reflecting the evolution of Perfect Moment as a leader in fashion-forward, high-performance design."

Johnnie Walker Blue Label is an icon of modern luxury, handcrafted in small batches using skills and techniques reserved only for whiskies of the highest quality, to guarantee exceptional depth of flavor. Inspired by après-ski with friends, Johnnie Walker Blue Label Ice Chalet blends whiskies from distilleries at the highest elevations in Scotland, creating a velvety-smooth blend that evokes salted honey, cacao, and soft malt characters.

João Matos, Johnnie Walker's Global Marketing and Innovation Director adds: "Luxury Après Ski has surged in popularity in recent years*, marking a transition from slopes to socializing that has opened the door to a new occasion. These moments already feel special, but we wanted to elevate them further by creating a Scotch whisky specifically blended to be enjoyed during 'Blue Hour'. Collaborating with Perfect Moment and Priyanka has enabled us to perfectly blend the worlds of Après Ski and fashion to create an unmatched luxury experience."

The new limited release will be showcased at a series of global events, starting with a launch in London and New York in October, with consumer experiences opening in January in key luxury Après Ski locations.

Johnnie Walker Blue Label Ice Chalet and crossbody bag will be available to buy both online and in select stores globally from October 14^th 2024.

*The global ski market, which includes Après Ski was valued at approximately $12 billion in 2023 and is anticipated to continue its expansion at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2032 (Mark Wide Research).

About Johnnie Walker:

Johnnie Walker is the world's number 1 Scotch Whisky brand* (IWSR 2023) & the world's number one International Spirits Brand* (IWSR 2023 Relative Market Share), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above all else.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Blonde, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years, and Blue Label. Together they account for over 22 million cases sold annually (IWSR, 2023). Johnnie Walker is also the number one best-selling Scotch and number one trending Scotch (Drinks International, 2024).

*By RSV 2023

About Diageo:

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan's, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

About Perfect Moment:

Founded in 1984, in the mountains of Chamonix, Perfect Moment Ltd. (NYSE American: PMNT) is a high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs, resulting in pieces that transition effortlessly from the slopes to the city, the beach and back again.

Initially the vision of professional skier Thierry Donard, the brand was built on a sense of adventure for over 20 years. Donard, fueled by his personal experiences, was driven by a desire to create pieces that offered quality, style and performance, in the pursuit of every athlete's dream 'The Perfect Moment.'

In 2010 British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. Under Jane's creative direction Perfect Moment was injected with a new style focus, one that reignited the spirit of the heritage brand, as such, the designs evolved into the distinct statement pieces synonymous with the brand as we know it today.

¹ IWSR 2023 in value

Read More

JOHNNIE WALKER BLENDED SCOTCH WHISKY AND SQUID GAME COME TOGETHER FOR AN EPIC COLLABORATION INVITING FANS TO 'PICK YOUR PLAYER' IN ANTICIPATION FOR SEASON 2 RELEASE ON NETFLIX

Introducing Johnnie Walker Black Label 'Squid Game' featuring limited edition designs with numbers ranging from 001 to 456, 'Squid Game'-inspired cocktails and experiences

NEW YORK, Oct. 1, 2024 - Netflix's Squid Game is back for season two and Johnnie Walker, the world's number one blended Scotch whisky (IWSR 2023) and Netflix announce they are teaming up to invite Squid Game fans 21+ and whisky enthusiasts alike to 'pick your player' in celebration of the highly anticipated series return.

Experience the full interactive Multichannel News Release here: https://www2.multivu.com/johnniewalker/en-9292551-johnnie-walker-black-label-squid-game

This exciting collaboration with the worldwide Squid Game phenomenon marks the continuation of a groundbreaking series of partnerships that the team at Johnnie Walker kicked off last month at the 76th Emmy Awards, of which Johnnie Walker was the Official Spirits Partner. The brand will continue to expand its impact across cultural spheres to redefine whisky experiences.

Johnnie Walker is unveiling a limited-edition bottle design of Black Label with numbers ranging from 001-456, the number of players featuring in the series. This limited-edition design leverages an innovative approach by combining both digital and conventional printing technologies to make this collection truly unique. Additional design elements include the brand's highly recognizable 20-degree slanted label featuring a custom fabric pattern varnish to simulate the texture of the show's famous green tracksuit. The iconic Johnnie Walker Striding Man logo now dons the distinctive tracksuit, symbolizing the brand's bold stride into partnering with the Squid Game franchise. Available nationwide for fans and consumers 21+, starting October 1st and while supplies last, these randomized numbered bottles are not only the perfect gift for the holiday season, but a collectible treasure for both adult Squid Game and whisky enthusiasts alike.

At 4:56 p.m., a nod to the number of players and the limited-edition Johnnie Walker Black Label bottle design, the partnership will kick off with a massive Times Square takeover. Together, Netflix and Johnnie Walker will help encourage fans 21+ to get hyped for their collaboration and the series return on December 26, 2024.

"This partnership brings together two global icons, the world's number one Scotch whisky and the worldwide TV phenomenon of Netflix's Squid Game. Our loyal fanbases are going to be thrilled by the element of discovery with our collectable, limited-edition bottle design that allows them to get close to the action," says Josh Dean, Vice President of Johnnie Walker, Diageo North America. "At Johnnie Walker, we're continuing to reimagine how whisky can be enjoyed through unique and creative experiences, partnerships and occasions."

Whether hosting a season one watch party in anticipation of season two, celebrating Halloween with a Squid Game-themed event, or attending Squid Game: The Experience in New York City, of which Johnnie Walker is the Official Spirits Partner, Squid Game enthusiasts and whisky lovers 21+ can purchase the new limited-edition bottle and mix up 'the 456' signature cocktail. "'The 456' is a cocktail with a twist of mystery just like the show," says renowned mixologist and cocktail creator, Ginn Choe. "It's made with popular and traditional Korean ingredients, such as honey for sweetener and barley tea known as bori-cha that marries well with the spice and vanilla notes of Johnnie Walker Black Label."

"Squid Game fans are highly anticipating the show's return. To give them something really special and unexpected, in collaboration with Johnnie Walker, we dressed the iconic Striding Man in the show's classic green tracksuit. Through our partnership, we've taken the series from the screen to the shelf, to the streets, even surprising fans in Times Square with an opportunity to play a game featured on Squid Game," said Magno Herran, Vice President of Global Brand & Partner Marketing at Netflix. "This excellent integrated experience also includes promotion of the campaign on Netflix's ad-supported plan, so our members can pick up the perfect pairing of Johnnie Walker and Netflix for the series release this December."

Johnnie Walker and Netflix's Squid Game partnership will be brought to life globally across US, Europe, and Asia through a dynamic, co-branded campaign. This will include a range of marketing activations such as outdoor media, social media campaigns, events, and retail touchpoints. The campaign will also run on Netflix's ad-supported plan.

Be sure to follow @JohnnieWalkerUS on Instagram and Facebook for updates on the partnership with Netflix's Squid Game. In addition, whether in NY, LA, TX, FL, IL follow the ambassador team at Johnnie Walker for more excitement in the lead up to the season two release on December 26, 2024.

ABOUT JOHNNIE WALKER
Johnnie Walker is the world's number one Scotch Whisky brand (IWSR 2023), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above all else. Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, High Rye Blended Scotch Whisky, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for over 18 million cases sold annually (IWSR, 2023), making Johnnie Walker the most popular Scotch Whisky brand in the world.

ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

Read More

JOHNNIE WALKER BLENDED SCOTCH WHISKY TEAMS UP WITH EBON MOSS-BACHRACH, COURTNEY STORER AND CHARLES JOLY TO CREATE BLUE LABEL COCKTAIL PAIRINGS IN CELEBRATION OF THE 76TH EMMY® AWARDS

The brand's partnership with television's biggest night kicks off the next chapter for Johnnie Walker as it embarks on a new era of cultural collaborations, redefining expectations and occasions for Scotch whisky enjoyment

NEW YORK, Sept. 6, 2024- Johnnie Walker, the world's number one blended Scotch whisky, is embarking on a groundbreaking series of partnerships to inspire a new generation of whisky drinkers and expand its impact across spheres within modern luxury culture. Kicking off Johnnie Walker Blue Label experiences as the Official Spirits Partner of the 76th Emmy^® Awards, the brand is setting the stage for dynamic collaborations across culinary arts, entertainment and fashion with more to be announced later this fall.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9287651-johnnie-walker-blue-label-ebon-moss-bachrach-courtney-storer-charles-joly/

"Johnnie Walker is an iconic brand known for bringing its bold, progressive spirit to life's biggest moments and as we look to take the brand into the future, we're honored to work with like-minded partners who also shape culture through their respective crafts," says Josh Dean, Vice President of Johnnie Walker at Diageo North America. "Starting with this year's Emmys^®, our partnerships will redefine whisky occasions and reintroduce Johnnie Walker Blue Label not only as a staple for momentous milestones, but also its role in everyday celebrations for those who appreciate fresh, uniquely luxurious and memorable experiences."

In collaboration with 2023 Emmy-winning actor and current Emmy nominee Ebon Moss-Bachrach, renowned chef and culinary producer Courtney Storer, and Diageo Reserve World Class award-winning mixologist Charles Joly, Johnnie Walker toasts this year's outstanding moments in television with bespoke Blue Label cocktail pairings. The talented trio challenges traditional whisky tropes to reveal hidden flavors in Blue Label to enhance dining occasions with unexpected modern sophistication.

"I'm thrilled to share my love for food and whisky by partnering with Johnnie Walker and having the opportunity to work with Courtney Storer again, alongside Charles Joly to help bring their incredible craftsmanship to fans across the country," says Ebon Moss-Bachrach. "We've developed three delicious pairings that demonstrate our passion for flavor exploration while integrating Johnnie Walker Blue Label in ways you might not expect. It's been a fun and creative journey that I can't wait for people to try."

Courtney Storer's culinary expertise combined with Ebon Moss-Bachrach's favorite American handheld bites results in three unique and unexpected pairings. Each recipe complements the signature 76th Emmy^® Awards cocktails that will be featured at celebrations and surrounding events throughout the season:

• Caramelized Onion Burger - a high-brow twist on an indulgent late-night favorite, combines complex flavors of onions caramelized in Johnnie Walker Blue Label alongside sharp white cheddar cheese and aioli
  Paired with Elegance In Motion - a reimagined Whisky Sour with a hint of fizz
• Steak Frites Bite - a modern take on a restaurant classic, a handheld hanger steak bite atop a crispy potato paired with a rich Johnnie Walker Blue Label Au Poivre sauce
  Paired with Dressed For Success - an elevated twist on a Rob Roy
• Chicago-Style Burger - a smash burger riff on the classic Chicago hot dog, a double patty is finished in a splash of Johnnie Walker Blue Label layered on a poppy seed brioche bun topped with onion, pickles and sport peppers
  Paired with Lights, Coffee, Action! - a frozen coffee that playfully takes the popular Espresso Martini to a whole new level

"I love using Johnnie Walker Blue Label to complement and inspire dishes that create an exceptional culinary experience because of its depth of character achieved by blending rare and perfectly aged whiskies," says Courtney Storer. "Our goal was to highlight the subtle nuances in Blue Label and offer a journey of flavor for fans tuning in to the Emmy^® Awards at home or seeking inspiration when ordering Blue Label while dining out."

Following the 76th Emmy^® Awards, the brand is inviting fans 21+ to experience this culinary combination by exploring the 'Blue List' by Johnnie Walker – a curated selection of bars and restaurants nationwide where they can enjoy Johnnie Walker Blue Label cocktails and pairings inspired by Ebon Moss-Bachrach and Courtney Storer's recipes. The list encourages foodies and cocktail enthusiasts to uncork Blue in California, New York, Miami and Chicago.

Stay updated on Johnnie Walker's latest news and the 'Blue List' by following @JohnnieWalkerUS. Celebrate television's brightest stars during the 76th Emmy^® Awards, airing live coast to coast from the Peacock Theater at L.A. LIVE in Los Angeles on Sunday, September 15, (8:00-11:00 p.m. EDT / 5:00-8:00 p.m. PDT) on ABC and streaming next day on Hulu.

ABOUT JOHNNIE WALKER
Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.

Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.

ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

SOURCE Diageo North America

Read More