George Dickel Barrel Select Tennessee Whisky

George Dickel Barrel Select Tennessee Whisky 43%-ABV, 750ml bottles.

Abut George Dickel:

George Dickel is a historic Tennessee whiskey distilled at the Cascade Hollow Distillery in Tullahoma, Tennessee. Known for the Lincoln County Process (charcoal filtering), it uniquely chills its whiskey to 40°F before filtering, resulting in a distinctly smooth, sweet, and occasionally mineral-forward flavor profile.

 

History

• The Founder: George Augustus Dickel was a prominent German-American merchant in Nashville who distributed a popular whiskey brand called "Cascade" in the late 19th century.
• The Distillery: The original Cascade Hollow distillery opened in 1878, but operations ceased due to Prohibition. The brand was revived in the 1950s and officially renamed George Dickel.
• Ownership: Today, the distillery is owned and operated by the spirits conglomerate Diageo.

   

Key Expressions

• George Dickel No. 8 & No. 12: The classic flagship recipes. No. 8 is lighter and approachable, while No. 12 is richer and more robust. Both technically qualify as bourbon, corn whiskey, and Tennessee whiskey.
• Bottled in Bond: A highly praised, budget-friendly 13-year expression.
• Bourbon Releases: Dickel has expanded its lineup with traditional Bourbons, including 8-Year and premium 18-Year offerings.

   

You can explore the full range of spirits, purchase bottles, or plan a tour of the grounds on the official George Dickel website.

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George Dickel 8 Year Bourbon Whisky Charcoal Chill Filtered

George Dickel 8 Year Bourbon Whisky Charcoal Chill Filtered 45%-ABV, 750ml bottles.

About George Dickel:

George Dickel refers to both a German-American businessman, George Augustus Dickel (1818-1894), and the popular brand of Tennessee whiskey named in his honor, known for its smooth profile and distinctive charcoal-mellowing process, following Scottish tradition by dropping the 'e' in 'whisky'. He started as a Nashville merchant and liquor wholesaler, eventually establishing the Geo. A. Dickel & Co. to distribute whisky, which later led to the creation of the Cascade Hollow Distillery, now owned by Diageo.

About the Man (George A. Dickel)

• Origins: Born in Germany, he immigrated to the U.S. in 1844 and settled in Nashville, Tennessee.
• Business: He became a successful liquor retailer and then a major wholesaler, distributing whisky across the South.
• Legacy: Though he preferred anonymity, his name became synonymous with the whisky brand he helped market, with the distillery eventually adopting his name.

About the Whisky (George Dickel Tennessee Whisky)

• Tennessee Whisky: It's a major producer of Tennessee whisky, following the Lincoln County Process.
• Unique Process: Unlike many others, Dickel chills its whisky to 40°F before filtering it through sugar maple charcoal, creating a smoother, less acidic spirit, notes George Dickel.
• Scottish Style: Following Scottish tradition, the brand spells it "whisky," not "whiskey".
• Ownership: The brand is owned by Diageo, a global spirits company.

WHISKY'S BEST KEPT SECRET

THE HOME OF GEORGE DICKEL

It takes an extraordinary place to produce an extraordinary whisky. Distilled for generations in the hills of Cascade Hollow, a sip of our whisky is years in the making. To find us is to pay homage to our legacy and experience our passion, our pride and our way of whisky. Cheers to those who know.

Our whisky is made with the freshest water from the cascade spring and the trusted craftsmenship of the people who call our distillery home.

1870: the beginning

Learning from our heritage

Born 40 years after the signing of the Declaration of Independence, George A. Dickel was an established Nashville merchant when he entered the whisky business. Dickel grew his reputation for selling the smoothest, most mellow spirits in the region. Thus, Geo. A. Dickel & Co. was born and when the Cascade Hollow Distillery opened in 1878 in neighboring Coffee County, George Dickel bought a large share.

Born from a belief that whisky made in the winter months produced a mellower sip, our liquids were always chilled to 40 degrees before charcoal filtering for a smooth yet complex taste.

Since the very beginning, our unique spelling of ‘whisky’ without the ‘e’ speaks to the passion from which our brand was born. A drive to rethink American whiskey and elevate the experience to rival the world’s finest scotch whiskies. To this day, we continue the tradition of bringing new perspectives to our liquid legacy.

general manager& distiller

nicole austin

In her role as General Manager and Distiller of Cascade Hollow Distilling Co., Nicole Austin leads the strategic direction of the company, with responsibilities across operations and marketing for the distillery and its whisky brands.

Since joining the Cascade Hollow team in 2018, she’s been instrumental in the latest innovations from George Dickel – including George Dickel Bottled in Bond Distilling Season Fall 2005, Whisky Advocate’s “Whisky of the Year” in 2019. In March 2020, Nicole was named as Artisan Spirit Magazine’s first ever “Distiller of the Year,” before earning the “Distillery Manager” award from Icons of Whisky Awards in 2021.

In addition to the George Dickel Bottled in Bond Series,
Nicole also launched the award-winning Dickel Bourbon, the George Dickel x Leopold Bros Collaboration Rye Blend and Cascade Moon Whisky series.

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George Dickel Chill Filtered Rye Whiskey

George Dickel Chill Filtered Charcoal Mellowed Rye Whiskey Distilled by Cascade Hollow Distilling 45%-ABV, 750ml bottles.

About George Dickel:

George Dickel is a popular brand of Tennessee Whiskey, named after German immigrant George Augustus Dickel (1818-1894), a prominent Nashville liquor distributor who started selling whiskey in the 1860s and whose name became synonymous with the Cascade Hollow distillery's product, known for its unique "Lincoln County" charcoal mellowing process using sugar maple, cool fermentation, and aged in one-story warehouses. Owned by Diageo, the brand uses a "whisky" spelling (without the 'e') and offers various expressions, continuing a tradition of handmade quality despite historical challenges like Prohibition.

The Man: George A. Dickel

• Origin: Born in Germany, immigrated to the U.S., settled in Nashville, and built a successful liquor wholesaling business.
• Role: While not the original distiller, his company distributed the whiskey, and his name was put on the labels after his death, a tradition continued by his partners and later owners.

The Distillery & Whiskey

• Location: Cascade Hollow, near Tullahoma, Tennessee, using spring water from the area.
• Process: Cools distillate to 40°F before filtering through sugar maple charcoal, a unique variation of the Lincoln County Process.
• Style: Uses a traditional mash bill (84% corn, 8% rye, 8% malted barley) for expressions like the Signature Recipe (formerly No. 12).
• Spelling: Adopts the Scottish "whisky" spelling, reflecting a desire to rival fine Scotch whiskies.

History & Ownership

• Early Days: The whiskey was originally sold as "Cascade".
• Prohibition: Production halted due to Prohibition in Tennessee (which started early in 1910).
• Revival: Rebuilt in the 1950s and officially bottled under the George Dickel name in the 1960s.
• Modern Era: Acquired by Diageo and continues to be a major player in the Tennessee whiskey market.

It takes an extraordinary place to produce an extraordinary whisky. Distilled for generations in the hills of Cascade Hollow, a sip of our whisky is years in the making. To find us is to pay homage to our legacy and experience our passion, our pride and our way of whisky. Cheers to those who know.

Our whisky is made with the freshest water from the cascade spring and the trusted craftsmenship of the people who call our distillery home.

Born 40 years after the signing of the Declaration of Independence, George A. Dickel was an established Nashville merchant when he entered the whisky business. Dickel grew his reputation for selling the smoothest, most mellow spirits in the region. Thus, Geo. A. Dickel & Co. was born and when the Cascade Hollow Distillery opened in 1878 in neighboring Coffee County, George Dickel bought a large share.

Born from a belief that whisky made in the winter months produced a mellower sip, our liquids were always chilled to 40 degrees before charcoal filtering for a smooth yet complex taste.

Since the very beginning, our unique spelling of ‘whisky’ without the ‘e’ speaks to the passion from which our brand was born. A drive to rethink American whiskey and elevate the experience to rival the world’s finest scotch whiskies. To this day, we continue the tradition of bringing new perspectives to our liquid legacy.

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George Dickel Unveils Latest Addition To Bottled In Bon Whiskey Series

This morning, George Dickel announced the brand is adding to its highly acclaimed, award-winning Bottled in Bond Whisky Series with George Dickel Bottled in Bond Spring 2011, Aged 12 Years.

What makes this whisky so special? It’s the latest to join the brand’s acclaimed Bottled in Bond series led by Director of George Dickel & Luxury Whiskey, Nicole Austin, and just won Double Gold at this year’s San Francisco World Spirits Competition! It’s also a Bottled in Bond Whisky, and as you may know, the Bottled in Bond Act of 1897 was enacted in order to help guarantee a spirit’s authenticity and level of quality. In today’s world where consumers are craving more and more transparency, Bottled in Bond spirits are continuing to make a resurgence.

Looking to get ahead on your summer cocktail roundups or Mother’s + Father’s Day gift guides this year? This is a perfect go-to if you’re looking for a classic whisky cocktail or for something to pick up for the big whisky fan in your life. The bottling joins an award-winning collection that has earned numerous industry accolades, including George Dickel Bottled in Bond Fall 2005, Aged 13 Years winning the coveted “Whisky of the Year” award from Whisky Advocate in 2019.

Starting this May, consumers can find George Dickel Bottled in Bond Spring 2011, Aged 12 Years rolling out in stores near them for a suggested retail price of $44.99.

Perfect Manhattan Recipe:

• 1 oz George Dickel Bottled in Bond Spring 2011, Aged 12 Years
• .25 oz Sweet Vermouth
• .25 oz Dry Vermouth
• Dash aromatic bitters
• Cherry garnish

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GIVE THE GIFT OF LUXURY THIS HOLIDAY SEASON WITH GEORGE DICKEL'S EXCLUSIVE NEW OFFERING - DICKEL BOURBON AGED 18 YEARS

George Dickel follows its award-winning Dickel Bourbon release with ultra-rare, 18-Year-Old liquid

TULLAHOMA, Tenn., Nov. 13, 2023 -- In June 2021, George Dickel made a name for itself in the Bourbon category, introducing Dickel Bourbon – a permanent offering aged 8 years – to the market as an outstanding bourbon for an outstanding price. Following the success of the inaugural variant, the brand is paying homage to the award-winning liquid with an incredibly rare, luxurious new offering - Dickel Bourbon Aged 18 Years.

The award-winning Dickel Bourbon was first released to provide a home to the mature whiskies at the distillery that leaned more into traditional bourbon notes. Now, Director of George Dickel & Luxury Whiskey, Nicole Austin, is showcasing more of this exceptional product with the release of Dickel Bourbon Aged 18 Years, a refined blend perfect for bourbon lovers.

"We created Dickel Bourbon to give people an approachable and balanced bourbon that is high-quality and complex in flavor," said Austin. "I loved the idea of building upon that craftsmanship of our mature whisky and creating something with that same traditional feel, and also more premium. I'm excited for people to try Dickel Bourbon Aged 18 Years because it's a rare and beautifully aged whisky, but still exhibits a surprising brightness and wide range of complexity that is not often found in American Whiskies of this age."

The new Dickel Bourbon Aged 18 Years is a highly limited, small-batch bourbon that has been aged in charred oak barrels and blended to perfection. Hailing from the quiet hills of Cascade Hollow, the long aging process in our single-story rickhouses imparted Dickel Bourbon Aged 18 Years with mellow yet complex flavors including deep notes of crème brulée and stone fruit. At 90 proof (45% ABV), this sophisticated bourbon is best enjoyed neat or over a large ice cube. The liquid was blended to capture the tradition of excellence started by George A. Dickel more than a century ago, making for an excellent gift for the rare bourbon collector in your life.

Dickel Bourbon Aged 18 Years was officially unveiled at the historic Cascade Hollow Distilling Co. to both national and local media earlier this month. Guests were treated to an exclusive, first-tasting of the new release and a private performance from the acclaimed husband-and-wife duo - The War and Treaty - who debuted their new song "Mr. Fun" off of their upcoming album and sang their hits "Lover's Game" and "Set My Soul On Fire".

The debut of Dickel Bourbon Aged 18 Years follows the heels of George Dickel being awarded Wine Enthusiast's Wine Star Awards 2023 Spirit Brand of the Year. Wine Enthusiast Wine Star Awards celebrates the innovation of the individuals and companies that have significantly contributed to the success of the wine and alcohol beverage world.¹

Like the other variants in the George Dickel portfolio, Dickel Bourbon Aged 18 Years has a mash bill of 84% corn, 8% rye and 8% malted barley. Just in time for the holiday season, consumers can find Dickel Bourbon Aged 18 Years rolling out in select markets across the US for a limited time for a suggested retail price of $510.

As we celebrate the holidays, your friends at Cascade Hollow encourage you to sip this new offering the same way it's made – slowly and responsibly.

About George Dickel

Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

About DIAGEO

DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit us at www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

¹ Wine Enthusiast, "Wine Star Awards" October 25, 2023, https://www.wineenthusiast.com/category/culture/industry-news/wine-star-awards/.

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George Dickel 7-Year Old Reserve To Return Just In Time For The Holidays

 

After Six Years, the Coveted Fan-Favorite Returns to Shelves as a Cask Strength Offering this December

TULLAHOMA, Tenn., Dec. 1, 2022 - Knowing a majority of Americans wait until mid-December to begin their holiday shopping¹, the hunt for the perfect gift for everyone on your list can prove to bring about plenty of stress. Just in time for those last-minute shoppers, George Dickel is announcing the return of George Dickel 17 Year Old Reserve, an incredibly rare, aged Tennessee Whisky offering.

First released in 2016 as a 375mL limited time offering, George Dickel 17 Year Old Reserve quickly became a fan-favorite for those who were fortunate enough to get their hands on a bottle. Now debuting in a larger format as a 750mL bottle, the new George Dickel Reserve is a cask strength offering aged 17 years which boasts the signature big and bold flavors of Cascade Hollow, making this the perfect gift for any deluxe whisky collector in your life.

Inspired by the inaugural release and its dedicated fans, General Manager and Distiller Nicole Austin intentionally searched for barrels that captured the notable components of the original liquid. Consistent with the George Dickel signature mash bill of 84% corn, 8% rye, 8% malted barley, this 17 Year Old offering brings a unique tasting experience due to additional years spent in Cascade Hollow's single-story rickhouses.

"Knowing the impact of the first release of George Dickel 17 Year Old Reserve, the barrels selected for this latest edition were purposefully selected to pay homage to the original offering," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "At the same time, in American Spirits of this age, you're going to see variability. This year's release offers fans another chance to taste the whisky they love, now even more complex."

This perfectly aged release boasts complex aromas of crème brûlée and apricots with hints of plum and juniper on the palate and a rich cedar finish. At 92 Proof, (46% ABV), the new George Dickel 17 Year Old Reserve is best enjoyed neat or over a large ice cube. Starting this month, consumers can find George Dickel 17 Year Old Reserve in select markets across the US for a suggested retail price of $250.

As we celebrate the holidays, your friends at Cascade Hollow encourage you to sip this new offering the same way it's made – slowly and responsibly.

About George Dickel

Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

About DIAGEO

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow us on Twitter and Instagram for news and information about Diageo: @Diageo_News and @Diageo.

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GEORGE DICKEL 17 YEAR OLD RESERVE TO RETURN JUST IN TIME FOR THE HOLIDAYS

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After Six Years, the Coveted Fan-Favorite Returns to Shelves as a Cask Strength Offering this December

TULLAHOMA, Tenn., Dec. 1, 2022 Knowing a majority of Americans wait until mid-December to begin their holiday shopping¹, the hunt for the perfect gift for everyone on your list can prove to bring about plenty of stress. Just in time for those last-minute shoppers, George Dickel is announcing the return of George Dickel 17 Year Old Reserve, an incredibly rare, aged Tennessee Whisky offering.

First released in 2016 as a 375mL limited time offering, George Dickel 17 Year Old Reserve quickly became a fan-favorite for those who were fortunate enough to get their hands on a bottle. Now debuting in a larger format as a 750mL bottle, the new George Dickel Reserve is a cask strength offering aged 17 years which boasts the signature big and bold flavors of Cascade Hollow, making this the perfect gift for any deluxe whisky collector in your life.

Inspired by the inaugural release and its dedicated fans, General Manager and Distiller Nicole Austin intentionally searched for barrels that captured the notable components of the original liquid. Consistent with the George Dickel signature mash bill of 84% corn, 8% rye, 8% malted barley, this 17 Year Old offering brings a unique tasting experience due to additional years spent in Cascade Hollow's single-story rickhouses.

"Knowing the impact of the first release of George Dickel 17 Year Old Reserve, the barrels selected for this latest edition were purposefully selected to pay homage to the original offering," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "At the same time, in American Spirits of this age, you're going to see variability. This year's release offers fans another chance to taste the whisky they love, now even more complex."

This perfectly aged release boasts complex aromas of crème brûlée and apricots with hints of plum and juniper on the palate and a rich cedar finish. At 92 Proof, (46% ABV), the new George Dickel 17 Year Old Reserve is best enjoyed neat or over a large ice cube. Starting this month, consumers can find George Dickel 17 Year Old Reserve in select markets across the US for a suggested retail price of $250.

As we celebrate the holidays, your friends at Cascade Hollow encourage you to sip this new offering the same way it's made – slowly and responsibly.

About George Dickel

Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

About DIAGEO

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow us on Twitter and Instagram for news and information about Diageo: @Diageo_News and @Diageo.

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GEORGE DICKEL AND LEOPOLD BROS DISTILLERY ANNOUNCE RETURN OF AWARD-WINNING RYE WHISKY COLLABORATION

The Historically-Inspired George Dickel x Leopold Bros Collaboration Blend Returns to Shelves this November

TULLAHOMA, Tenn., Nov. 1, 2022  Last year, the collaboration between George Dickel and Leopold Bros brought whisky fans a one-of-a-kind, historically inspired blend as they sought to challenge the status quo on rye offerings in the market. This November, following the success of the inaugural release, the two distilleries are excited to announce the return of the George Dickel x Leopold Bros Collaboration Blend. By returning to the same liquid as the initial release, the brands are continuing their commitment to produce quality, authentic whisky.

 

This award-winning whisky blends Leopold Bros' celebrated Three Chamber Rye with George Dickel's column still rye produced at Cascade Hollow Distilling Co. Recreating a historic style, the Cascade Hollow component of the blend debuted in 2021 in the inaugural release of the Collaboration Blend, marking the first time whisky fans were able to enjoy a rye whisky distilled at Cascade Hollow.

"From sharing a sample of our trademark Three Chamber Rye with Nicole Austin in 2021 to the creation of our rare rye release, this continued partnership with George Dickel has been nothing short of amazing," said Todd Leopold, Founder at Leopold Bros. "With the return of our take on the historic American style, we look to inspire the resurgence of rare rye whisky and the recreation of classic cocktails."

The union between column distilled rye and Three Chamber distilled rye truly turns back the hands of time, returning to an era that saw heavy-bodied rye whisky served at bars and saloons throughout America. For cocktail enthusiasts, the collaboration offers the chance to make classic cocktails such as the Manhattan as it was made in the past, with the blend coming from the only distilleries currently operating this historic still type.

"The George Dickel x Leopold Bros Collaboration Blend was founded on our friendship and mutual admiration for each other as distillers. This is such a meaningful product to us both, and we have been overwhelmed by the initial reception," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "Working with Todd and his team to create this blend is a once-in-a-career moment for me. I'm particularly excited we're able to give whisky drinkers another chance to taste a piece of history while establishing a long-term partnership between George Dickel and Leopold Bros."

The George Dickel x Leopold Bros Collaboration Blend initially boasts a floral nose of lavender, elderflower and rose balanced by sweet hints of maple syrup, marshmallow and cocoa. On the palate, rosewater, blackberries, caramel, lavender, fig and citrus are present followed by a finish combining earl gray, honey and cocoa. At 100 proof, fans can best enjoy this whisky neat or in a classic cocktail like the Manhattan or Whiskey Sour.

Just in time for the holiday season, the return of the George Dickel x Leopold Bros Collaboration Rye makes for the perfect gift for the whisky collector in your life. Starting this November, consumers can find George Dickel x Leopold Bros Collaboration Blend in select markets across the US for a suggested retail price of $109.99.

No matter how you choose to enjoy the George Dickel x Leopold Bros Collaboration Blend, please remember to drink responsibly.

ABOUT GEORGE DICKEL

Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

About DIAGEO

DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit us at www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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GEORGE DICKEL AND SOCIAL HOUR BRING BACK AWARD-WINNING, AUTUMNAL INSPIRED WHISKEY SOUR OFFERING

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In celebration of fall and its iconic flavors, the Harvest Whiskey Sour is returning to shelves!

NEW YORK, Sept. 20, 2022- With the official kick start of fall right around the corner, people are looking forward to the return of seasonal cocktails. While there traditionally have not been many fall-inspired takes on classic cocktails available for people to enjoy at home, George Dickel and Social Hour, the pioneering craft canned cocktail brand, are bringing the Harvest Whiskey Sour canned cocktail back to make enjoying an autumn-inspired craft cocktail from home easier than ever before. With the return of this release, fans of craft cocktails don't have to sacrifice quality for convenience, as this offering exemplifies the high standard expected from these brands. This year, the Harvest Whiskey Sour received a score of 95 points from the prestigious Ultimate Spirits Challenge Competition, being designated as a Top 100 Spirit and earning the Chairman's Trophy for best ready-to-drink whiskey cocktail.

Uniquely, Harvest Whiskey Sour is made using 13-year-old George Dickel Tennessee Whisky (from distilling season Spring 2007) and makes it easy to enjoy a seasonal craft cocktail at home.

"Releasing the Whiskey Harvest Sour with Social Hour was our first venture in the canned cocktail space. We were thrilled with the initial reception and are excited for its return this fall," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "For the perfect whisky sour, you need a bold, complex whisky that's able to stand out among the other flavors. The whisky we chose once again has been aged 13 years, bringing a level of maturity people typically don't see in prepared cocktail offerings."

"Fall-centric spins on the whiskey sour were always one of the most popular seasonal cocktails when I was bartending. The Harvest Whiskey Sour is designed to give a craft cocktail experience from the comfort of home," said Tom Macy, Co-Founder and CEO at Social Hour Cocktails. "You can enjoy this by simply pouring over ice and adding a seasonal garnish like apple slices or cinnamon sticks."

The Harvest Whiskey Sour boasts a delicious combination of honeycrisp apple, Meyer lemon, cinnamon, maple and a touch of cardamom. The Harvest Whiskey Sour will be available for purchase at retail locations in the New York City area. Consumers outside of New York can purchase the offering online on the Social Hour website. This limited time offering has a suggested retail price of $28 for a 4-pack. At 250 mL, the Harvest Whiskey Sour includes three servings per can.

No matter how you choose to celebrate the start to the fall season or enjoy the new Harvest Whiskey Sour, please remember to drink responsibly.

About Social Hour

Social Hour is a line of craft canned cocktails created by two of the world's most respected bartenders, industry legend Julie Reiner and bartending veteran, Tom Macy. Featuring six expressions – including the Gin & Tonic and Whiskey Mule, which are made with premium local spirits from New York Distilling Company, and the Prizefighter and Allora Spritz, made with bitter liqueurs from Faccia Brutto spirits – Social Hour is designed to honor the ritual of gathering together with friends, over world-class drinks. For more information visit www.socialhourcocktails.com and follow on social media @socialhourcocktails.

About George Dickel

Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

About DIAGEO

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange ( NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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GEORGE DICKEL EXPANDS AWARD-WINNING BOTTLED IN BOND WHISKY SERIES WITH NEW OFFERING

This morning, George Dickel announced the brand is adding to its highly acclaimed, award-winning Bottled in Bond Whisky Series with George Dickel Bottled in Bond Fall 2008, Aged 13 Years.

What makes this whisky so special? Well, to start off it’s the latest to join the brand’s award-winning Bottled in Bond series led by Cascade Hollow Distilling Co. General Manager and Distiller, Nicole Austin, and follows George Dickel Bottled in Bond Spring 2007, Aged 13 Years winning Double Gold at the San Francisco World Spirits Competition and receiving a score of 95 at the Ultimate Spirits Challenge this year. It’s also a Bottled in Bond Whisky, and as you may know, the Bottled in Bond Act of 1897 was enacted in order to help guarantee a spirit’s authenticity and level of quality. In today’s world where consumers are craving more and more transparency, Bottled in Bond spirits are starting to make more of a resurgence.

To be labeled as Bottled in Bond, a spirit must be aged and bottled according to a special set of regulations from the U.S. Government that includes:

• Be the product of one distillation season by one distillery (George Dickel Bottled in Bond has been distilled by Cascade Hollow Distilling Co. at Cascade Hollow Distillery, DSP-TN-2, during the fall season of 2008)
• Be stored in oak containers a federally bonded warehouse under U.S. government supervision (George Dickel Bottled in Bond was stored at Cascade Hollow Distillery in Tullahoma, TN) for at least four years (13 years old)
• Be bottled at 100 proof (50% ABV) and reduced in proof only by the addition of water to not less than 100 proof

Looking to get ahead on your fall cocktail roundups or Holiday Gift Guides this year? This is a perfect go-to if you’re looking for a classic whisky cocktail or for something to pick up for the big whisky fan in your life. The bottling joins an award-winning collection that has earned numerous industry accolades, highlighted by George Dickel Bottled in Bond Fall 2005, Aged 13 Years winning the coveted “Whisky of the Year” award from Whisky Advocate in 2019.

Starting this month, consumers can find George Dickel Bottled in Bond Fall 2008, Aged 13 Years rolling out in stores near them for a suggested retail price of $44.99.

Personal Preference Manhattan Recipe

● 1 oz George Dickel Bottled in Bond Fall 2008, Aged 13 Years

● .25 oz Sweet Vermouth

● .25 oz Dry Vermouth

● Dash aromatic bitters

● Cherry garnish

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George Dickel Reserve 17-Year Cask Strength Tennessee Whiskey

George Dickel Reserve 17-Year Cask Strength Tennessee Whiskey 43%-ABV 700ml.

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George Dickel And Social Hour Team Up To Release Seasonally Inspired Whiskey Sour Offering

In celebration of fall and its iconic flavors, the Harvest Whiskey Sour is rolling out on shelves soon!

TULLAHOMA, Tenn., Nov. 18, 2021 /PRNewswire/ -- The lead up to the holidays is a busy time for cocktail bars, as people are excited about enjoying seasonal cocktails. However, there traditionally have not been many fall-inspired takes on classic cocktails available for people to enjoy at home. This season, George Dickel and Social Hour, the pioneering craft canned cocktail brand, are making it easier than ever before to enjoy an autumn-inspired craft cocktail. This month, both brands are teaming up to release a new premium prepared offering - the Harvest Whiskey Sour.

 

Uniquely, Harvest Whiskey Sour is made using 13-year-old George Dickel Tennessee Whisky (from distilling season Spring 2007) and makes it easy to enjoy a seasonal cocktail on the same level as one ordered from a cocktail bar. With this release, fans of craft cocktails don't have to sacrifice quality for convenience, as this offering exemplifies the high standard both brands are known for.

"As the prepared cocktail market continues to reach new heights, we couldn't be more excited to officially collaborate with Tom and the team over at Social Hour to release something that's a first for us," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "For the perfect whisky sour, you need a bold, complex whisky that's able to stand out among all of the other flavors. The whisky we chose for this pairing has been aged 13 years so it's bringing a level of maturity people typically don't see in prepared cocktail offerings. On top of that, the liquid really is accented by the hints of apple, cinnamon and cardamom that come through."

"Fall-centric spins on the whiskey sour were always one of the most popular seasonal cocktails when I was bartending. The Harvest Whiskey Sour is designed to give adults a craft cocktail experience from the comfort of their home," said Tom Macy, Co-Founder and CEO at Social Hour Cocktails. "You don't need to be a mixologist to whip this up. You can enjoy it straight from the can, or if you're looking for more of a true cocktail experience, you can pour it over ice and garnish with your favorite seasonal touches."

The new Harvest Whiskey Sour boasts a delicious combination of honeycrisp apple, Meyer lemon, cinnamon, maple and a touch of cardamom. To get the picture-perfect cocktail serve, adults simply need to pour over ice and garnish with apple slices or cinnamon sticks before enjoying.

The Harvest Whiskey Sour will be available for purchase at retail locations in New York. Consumers outside of New York can purchase the offering online on the Social Hour website. This limited time offering has a suggested retail price of $28 for a 4-pack. At 250 mL, the Harvest Whiskey Sour includes three servings per can.

No matter how you choose to celebrate the start to the holidays or enjoy the new Harvest Whiskey Sour, please remember to drink responsibly.

ABOUT GEORGE DICKEL
Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow us on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

ABOUT SOCIAL HOUR
Social Hour is a line of craft canned cocktails created by two of the world's most respected bartenders, industry legend Julie Reiner and bartending veteran, Tom Macy. Featuring three expressions - the Gin & Tonic and Whiskey Mule, which are made with premium local spirits from New York Distilling Company, and the Pacific Spritz, made with ingredients sourced from the Finger Lakes. Social Hour is designed to honor the ritual of gathering together with friends, over world-class drinks. For more information visit www.socialhourcocktails.com and follow on social media @socialhourcocktails.

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George Dickel And Leopold Bros Distillery Team Up To Release New Historically Inspired Rye Whisky Blend

The George Dickel x Leopold Bros Collaboration Blend Combines the Leopold Bros Three Chamber Rye with Rye Whisky from Cascade Hollow

TULLAHOMA, Tenn., Nov. 4, 2021 Over the years, Nicole Austin – General Manager and Distiller at Cascade Hollow Distilling Co. – and Todd Leopold – Founder and Master Distiller at Leopold Bros Distillery – have cultivated a mutual respect not only as peers in the whisky industry but as friends. Fast-forward to 2021, when Todd shared a sample of their trademark Three Chamber Rye with Nicole, he was looking for a partner to collaborate on a new blend to challenge the status quo for rye offerings on the market.

 

Nicole Austin - General Manager and Distiller at Cascade Hollow Distilling Co. and Todd Leopold - Founder and Master Distiller at Leopold Bros Distillery

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8979251-george-dickel-and-leopold-bros-rye-whisky-blend-collaboration/

Dubbed the George Dickel x Leopold Bros Collaboration Blend, this union perfectly balances two different styles of rye whisky: Leopold Bros' celebrated Three Chamber Rye and our George Dickel never-before-released traditional column still rye. The result is a rare, historically inspired blend of straight rye whiskies that is reminiscent of an era when heavy-bodied rye whiskies were served at bars and saloons across America.

"When you look back at official records for Three Chamber Rye Whiskies, they weren't just sold as is, but they were also blended together with column still whiskies," said Todd Leopold, Founder at Leopold Bros. "It feels fitting our rare rye release combines this historic style with something new from George Dickel. We hope whisky fans will enjoy this take on an American classic and inspire the resurgence of rare rye whisky."

"At the core of both George Dickel and Leopold Bros is a shared spirit of commitment to producing quality and distinctly delightful whisky," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "I've been a personal fan of Leopold Bros for years, and it's why I'm thrilled to collaborate with Todd and his team. I'm also particularly excited this partnership will mark the first time people will be able to enjoy a rye whisky distilled at Cascade Hollow."

The George Dickel x Leopold Bros Collaboration Blend initially boasts a floral nose of lavender, elderflower and rose balanced by sweet hints of maple syrup, marshmallow and cocoa. On the palate, rosewater, blackberries, caramel, lavender, fig and citrus are present followed by a finish combining earl gray, honey and cocoa. At 100 proof, fans can best enjoy this whisky neat or in a classic cocktail like the Manhattan or Whiskey Sour.

George Dickel x Leopold Bros Collaboration Blend is a highly limited release, one whisky aficionados and collectors will want to get ahold of when they see it. Starting this November, consumers can find the George Dickel x Leopold Bros Collaboration Blend rolling out in select markets across the US for a suggested retail price of $109.99.

No matter how you choose to enjoy the George Dickel x Leopold Bros Collaboration Blend, please remember to drink responsibly.

ABOUT GEORGE DICKEL

Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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To Celebrate National Bourbon Day, George Dickel Announces The Launch Of Dickel Bourbon!

Perfectly Balanced and 8 Years-Old, Dickel Bourbon Provides Fans with an Approachable Yet Complex Bourbon

TULLAHOMA, Tenn., June 14, 2021 - Over the years, Cascade Hollow Distilling Co., nestled in the hills of Tullahoma, TN has become a whisky lover's paradise, where the team is constantly striving to provide drinkers with the best whisky imaginable. In time for National Bourbon Day today, George Dickel is excited to announce the newest release from the award-winning Cascade Hollow Distillery – Dickel Bourbon – a permanent offering that's been aged 8 years.

 

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8911051-george-dickel-announces-launch-dickel-bourbon/

For Cascade Hollow Distilling Co.'s General Manager and Distiller, Nicole Austin, creating Dickel Bourbon was an opportunity to showcase the amazing, mature whiskies at the distillery. At the same time, it allowed the brand to give a home to those barrels that leaned into more traditional bourbon notes and did not express the Tennessee Whiskey tasting characteristics found in the rest of the George Dickel offerings. When she was creating the ultimate blend for Dickel Bourbon, Nicole sampled thousands of barrels in the distillery's inventory before selecting the final liquid. The result is a handcrafted, small-batch bourbon that's been blended to perfection.

"At Cascade Hollow, we have a lot of whiskies that exemplify the Tennessee Whiskey style, but we also have inventory that has a lot more in common with bourbon as we understand it in America," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "Dickel Bourbon is an opportunity for us to finally share this quality liquid with the rest of the world. I'm particularly proud that we have the kind of mature whisky inventory that can deliver an 8-year-old bourbon. As a style, bourbon is meant to be more approachable and balanced, and Dickel Bourbon is a great entry point into our whole portfolio."

Dickel Bourbon boasts sweet initial notes of vanilla leading into bright hints of cherry and orange before being balanced by almond toffee and oak. While the liquid is approachable and balanced, it does also have some complexity due to it being aged 8 years. At 90 proof, bourbon fans can best enjoy Dickel Bourbon neat or on the rocks, in addition to mixing it into some of their favorite cocktails like an Old Fashioned.

While many of the brand's Tennessee Whiskeys also meet the criteria to be called bourbons, George Dickel will continue to label its other permanent offerings as Tennessee Whiskey since the liquid's bold tasting characteristics are more closely related to that style. On the other hand, Nicole and the team chose to label Dickel Bourbon as a bourbon due to the final liquid offering a perfectly balanced combination of vanilla, oak, fruit and spice – the tasting profile most closely associated with traditional bourbon – without any one of them rising above the other.

George Dickel has a proven track record of producing quality whiskies that consumers trust. Since Nicole joined the team in 2018, Cascade Hollow Distilling Co. has produced a variety of award-winning whiskies under her leadership - including both releases of George Dickel Bottled in Bond, George Dickel 15-Year-Old Single Barrel, and the Cascade Moon Whisky series. The brand's George Dickel Bottled in Bond (Distilling Season Fall 2008) was recently awarded the prestigious Double Gold at the 2021 San Francisco International Spirits Competition last month.

Like the other variants in the George Dickel portfolio, Dickel Bourbon has a mash bill of 84% corn, 8% rye and 8% malted barley. Beginning this month, the new Dickel Bourbon will begin rolling out in select markets across the nation for consumers to purchase at their local liquor stores for a suggested retail price of $32.99.

As with all the whiskies in the George Dickel family, your friends at Cascade Hollow encourage you to sip this new offering the same way it's made – slowly and responsibly.

Dickel Bourbon Old Fashioned Recipe

• 1.5 oz Dickel Bourbon
• 1 tsp. sugar
• 0.25 oz. bitters
• 1 splash water

Muddle sugar with bitters and water and add Recipe No. 12. Shake with ice and pour into an old fashioned glass. Garnish with orange slice.

ABOUT GEORGE DICKEL
Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow us on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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Cascade Hollow Distilling George Dickel Classic Recipe Sour Mash Whiskey

Cascade Hollow Distilling George Dickel Classic Recipe Sour Mash Whiskey 40%-ABV 1-liter.

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George Dickel Returns To Bottled In Bond Category With New Vintage Of Their Award-Winning Whisky

TULLAHOMA, Tenn., June 16, 2020 Last year, George Dickel entered the Bottled in Bond category by launching the brand's Fall 2005 whisky, which earned the coveted "Whisky of the Year" award from Whisky Advocate and was the top-rated American Whiskey of 2019 by Wine Enthusiast. Close to a year later, General Manager and Distiller, Nicole Austin, is continuing her pledge of transparency, authenticity and producing a quality whisky at an approachable price by releasing a new bottling of George Dickel's Bottled in Bond Tennessee Whisky.

George Dickel Announces the Release of Bottled in Bond (Fall 2008)

Bold and balanced, this 11-year-old whisky was bottled in Fall 2008 and offers tantalizing notes of pecan, maple syrup and dried apple. At 100 proof (50% ABV), this release of George Dickel Bottled in Bond is best enjoyed slowly neat or on the rocks and plays well in many classic cocktails like an Old Fashioned or Perfect Manhattan.

"Bottled in Bond whiskies have always been one of my favorite categories because you know exactly what you're getting when you pick up a bottle," said Austin. "Our team continues to make great whisky that's reflective of the values we feel are most important, and I'm proud to share this year's vintage of George Dickel Bottled in Bond with everyone. Like last year's release, this bottling is a bold, complex spirit that shares the classic nutty, fruity and waxy characteristics that are expected from mature George Dickel whiskies."

George Dickel Bottled in Bond has a mash bill of 84% corn, 8% rye and 8% malted barley. It is chill charcoal mellowed like the rest of the George Dickel Tennessee Whisky portfolio, which helps it get that smooth and creamy mouthfeel for which the brand is best known.

Beginning this month, the new George Dickel Bottled in Bond will be available in select markets across the nation for consumers to purchase at retail or order directly to their homes for a suggested retail price of $39.99.

As with all the whiskies in the George Dickel family, your friends at Cascade Hollow encourage you to sip this new offering the same way it's made – slowly and responsibly.

Personal Preference Manhattan Recipe

• 1.5 oz George Dickel Bottled in Bond
• .25 oz Sweet Vermouth
• .25 oz Dry Vermouth
• Dash aromatic bitters
• Lemon peel garnish

Fill cocktail shaker with ice and combine whiskey, vermouths, and bitters. Mix well then strain into cocktail glass. Add lemon peel as garnish and serve.

About George Dickel
Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

About DIAGEO

DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit us at www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about DIAGEO North America:
@Diageo_NA.
Celebrating life, every day, everywhere.

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George Dickel Bottled in Bond Named Whisky Advocate's "Whisky of the Year"

TULLAHOMA, Tenn., Dec. 11, 2019  Last week, Whisky Advocate announced George Dickel Bottled in Bond as the 2019 "Whisky of the Year." This recognition follows the whisky's May release and General Manager and Distiller Nicole Austin's first innovation since joining the Cascade Hollow Distilling Company in 2018.

"We've been overwhelmed by the positive reception George Dickel Bottled in Bond has received since launch," said Austin. "Major thanks to Whisky Advocate for this incredible recognition. I feel extremely fortunate and inspired to work at a special place like Cascade Hollow with such a talented team who had a hand in making this whisky. Cascade Hollow Distilling Co. is committed to producing quality whisky at a great value and I'm excited to continue experimenting with the beautiful whisky we have in the Hollow."

George Dickel Bottled in Bond is a limited release, 13-year-old whisky. At 100-proof (50% ABV), the whisky offers a bold and assertive profile with a well-balanced finish highlighted by tastes of light honey, tropical fruit, warm spices, and a touch of leather. George Dickel Bottled in Bond has a suggested retail price of $35.99, making this award-winning spirit accessible for whisky lovers. This whisky meets all the guidelines outlined by the U.S. government to be labeled bottled-in-bond.

"At the start of 2019, a Tennessee whiskey would have been considered a long shot to be named Whisky Advocate's Whisky of the Year, but this Dickel came barreling from behind with the poise and power to impress our blind tasting panel," Whisky Advocate Executive Editor Jeffrey Lindenmuth said. "All whiskey lovers have reason to applaud George Dickel on hitting its stride."

In addition to the "Whisky of the Year" nod, George Dickel Bottled in Bond earned a score of 95 (on a scale of 100) and the designation of "Best Buy" from Wine Enthusiast Magazine earlier this year. This whisky also took home a Gold medal this spring at the San Francisco World Spirits Competition.

George Dickel Bottle in Bond can be enjoyed neat or on the rocks to realize the full flavor profile but can also serve as a beautiful backbone to cocktails like the Old Fashioned or Manhattan.

As we celebrate the holidays, your friends at Cascade Hollow encourage you to sip the "Whisky of the Year" the same way it was made – slowly and responsibly.

About George Dickel Tennessee Whisky

Back in the late 1800's, George Dickel worked to fulfill his dream for crafting the smoothest Tennessee Whisky around.  Over a century later, we continue to honor George's timeless values and tradition.   Legend has it that early on George discovered that whisky made in the cold winter months tasted smoother.  Today we honor this tradition by chilling our whisky before filtering it through sugar-maple charcoal so it's mellow as moonlight just how George liked.  For more information, please visit www.GeorgeDickel.com and always remember to drink responsibly.

About DIAGEO

DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

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George Dickel Enters Bottled In Bond Category With 13-Year-Old Limited Release

TULLAHOMA, Tenn., May 15, 2019 -- In 1897, the federal government enacted The Bottled in Bond Act to help guarantee a spirit's authenticity and quality. Fast forward more than 120 years, Nicole Austin – General Manager and Distiller of Cascade Hollow Distilling Co. – is trying her hand at this special offering and reinforcing George Dickel'scommitment to making unique, high quality whisky available at a great value with the release of George Dickel Bottled in Bond as her first innovation since joining the company in 2018.

George Dickel Bottled in Bond Tennessee Whisky

George Dickel Bottled in Bond Tennessee Whisky is a limited release, 13-year-old whisky that has already racked up a score of 95 (on a scale of 100) and earned the designation of "Best Buy" from Wine Enthusiast Magazine. Additionally, George Dickel Bottled in Bond took home a Gold medal this spring at the San Francisco World Spirits Competition.

At 100-proof (50% ABV), George Dickel Bottled in Bond offers a bold and assertive profile with a well-balanced finish highlighted by tastes of light honey, tropical fruit, warm spices, and a touch of leather. George Dickel Bottled in Bond has a manufacturer's suggested retail price of $35.99, making it a must-try for whisky lovers.

The first bottles of George Dickel Bottled in Bond will be available for purchase in the Bottle Shop at Cascade Hollow Distilling Co. this Friday, May 17, and then will roll out to retailers nationwide later in the month. For information on the distillery and Visitor's Center, please visit www.georgedickel.com.

"We wanted George Dickel Bottled in Bond to be rooted in authenticity, quality and truth, reflective of the values we feel are most important when making Tennessee's finest whisky," said Austin. "The aged whisky stocks we have access to here at Cascade Hollow are absolutely beautiful, and it's important to me that we create whisky that's sure to be a great value for the quality you're getting."

To be labeled as Bottled in Bond, a spirit must be: composed only of the same class and type of spirits, the product of one distillation season by one distillery (distilled by Cascade Hollow Distilling Co. at Cascade Hollow Distillery, DSP-TN-2, during the fall season of 2005), unaltered from the original condition or character, stored in oak containers a federally bonded warehouse under U.S. government supervision  (stored at Cascade Hollow Distillery in Tullahoma, TN) for at least four years (13 years old) and bottled at 100 proof (50% ABV) and reduced in proof only by the addition of water to not less than 100 proof. George Dickel Bottled in Bond has been aged and bottled according to this special set of regulations from the U.S. government's Standards of Identity for Distilled Spirits.

While Nicole Austin recommends first trying the whisky neat or on the rocks to realize the full flavor profile, George Dickel Bottled in Bond can also lend a beautiful backbone to popular cocktails like the Old Fashioned or Manhattan.

George Dickel Bottled in Bond has a mash bill of 84% corn, 8% rye and 8% malted barley. It is chill charcoal mellowed like the rest of the George Dickel Tennessee Whisky portfolio, which helps it get that the smooth mouthfeel for which the brand is best known.

As with all the whiskies in the George Dickel family, your friends at Cascade Hollow encourage you to sip this new offering the same way it's made – slowly and responsibly.

About George Dickel Tennessee Whisky

Back in the late 1800's, George Dickel worked to fulfill his dream for crafting the smoothest Tennessee Whisky around.  Over a century later, we continue to honor George's timeless values and tradition.   Legend has it that early on George discovered that whisky made in the cold winter months tasted smoother.  Today we honor this tradition by chilling our whisky before filtering it through sugar-maple charcoal so it's mellow as moonlight just how George liked.  For more information, please visit www.GeorgeDickel.com and always remember to drink responsibly.

About DIAGEO

DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

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George Dickel Sour Mash Whiskey 12

George Dickel Sour Mash Whiskey 12 45%-ABV 375ml.

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George Dickel Tennessee Sour Mash Whiskey Classic 8 Recipe

George Dickel Tennessee Sour Mash Whiskey Classic 8 Recipe 40%-ABV.

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