01 October 2012

First Indonesian Whiskey Achieves International Recognition

TABANAN, Indonesia, Oct. 1, 2012 /PRNewswire/ -- DRUM GREEN LABEL Whisky announced that the brand has just won Gold Medal in Spirit International Prestige (SIP) Awards which took place in California, USA on July 19, 2012.

DRUM GREEN LABEL Whisky competed with hundreds of international brand in this spirit competition. This award makes DRUM GREEN LABEL Whisky as the first Indonesian whisky which got International Recognition.

SIP Awards itself takes a fresh approach to beverage competitions by linking producers to the people who matter most -- the consumers. The spirits are judged in a blind tasting that is based on aroma, taste, and finish. The SIP Awards were instituted in 2009 to celebrate the diversity and high quality of spirits and to recognize the best of the best in an effort to generate unbiased and impartial acknowledgement.

"This competition is not about who has the best marketing campaigns, which brand has won awards in the past, or who has a local fan base -- it is purely about quality," explained SIP Awards Executive Producer Mr. Paul Hashemi. "The focus on quality appeals to both smaller companies whose spirits are not yet available on a global distributorship-level, but are worthy of recognition on an international scale, and to consumers who are most concerned with taste," he added.

"Competing with hundreds of international brands was such a stiff competition for us. Gladly, the sixty judges had chose us and recognize our premium quality so we won the Gold Medal," said Astidama Distillery Managing Director Mr. Dedy Gusanto. "This achievement will enable us to confidently offer our uniqueness of Balinese Premium Whisky to the world," he concluded.

About DRUM GREEN LABEL Whisky

DRUM GREEN LABEL Whisky is a Balinese Premium Whisky produced by Astidama Distillery located in Tabanan, Bali. Astidama Distillery is the first Indonesian distillery with sophisticated technology to produce world-class spirits. To produce such a world-class spirit, DRUM GREEN LABEL Whisky uses only selective malts from UK and high quality grains from Bali. The whisky is matured in uniquely mixed barrels and aged for 4-years. This process creates a unique aroma, taste and finish. Whisky drinker will find a unique woody and oaky aroma beside a buttery taste and fruity finish. This unique blend is a perfect match with the harmony spirit of Dewata Island.

PR Newswire (http://s.tt/1oOAa)

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