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18 December 2014
11 December 2014
10 December 2014
Jim Beam Donates $100,000 To Fund Holiday Meals For Military Families
FORT CAMPBELL, Ky., Dec. 10, 2014 Jim Beam® Bourbon, the world's No. 1 bourbon, is adding more happy to the holidays this year with a $100,000 donation to Operation Homefront, a non-profit organization dedicated to supporting United States military families. Presented today by Frederick "Fred" Booker Noe III, seventh generation Jim Beam master distiller, along with his son, Freddie Noe IV, in a ceremony at Fort Campbell, Ky., the funds will help provide holiday meals for military families.
"Bourbon is just about as American as you can get," said Noe. "So at Jim Beam we're honored to support our military heroes who defend our great country every day. They are part of our family, and we salute them."
The donation marks the latest demonstration of Jim Beam's long history of support for the military and Operation Homefront. Since 2008, Jim Beam has donated more than $2.5 million to the organization through a variety of charitable programming efforts. The Holiday Meals for Military program began Thanksgiving 2009 as the result of a chance encounter in a supermarket in Utica, N.Y., near Fort Drum. A soldier, his wife and infant had a handful of grocery items they could not afford, so a Jim Beam employee picked up the$12 cost for the groceries. Since that time, the program has grown from initially providing 500 meal kits to military families in 2009 to providing 8,000 this holiday season, and Jim Beam continues to be a major supporter of the program.
"Thanks to continued support from Jim Beam and other sponsors, this season we're providing 8,000 military families at 21 different active duty bases with a Holiday Meal kit, which includes everything they need for a holiday dinner," said Stacey Crooks, Senior Director of Corporate Relations for Operation Homefront. "We're incredibly grateful for the generous donations Jim Beam has provided over the years and for its commitment to honoring and assisting our country's military families. Having Fred Noe and his son volunteer their time today is the icing on the cake and means so much to our military families."
Jim Beam has a long history of support for the military that can be traced all the way back to the 1700s. If not for the land grant given to the Beam family for all their service during the revolutionary war, the brand's Kentucky distillery may not have existed. Today, the company is proud to employ numerous veterans and active military personnel, and has promised to hold the jobs of those called to active duty.
09 December 2014
Khortytsa Named a Distillery of The Year by NY International Spirits Competition
NEW YORK, Dec. 9, 2014 -- Ukraine's famed Khortytsa (Hor-Ti-Tsa) Distillery was named among the world's best distilleries at the 2014 New York International Spirits Competition (NYISC). Only 19 of the world's leading distilleries were recognized with this high honor.
Khortytsa Vodka is imported to the United States by Megapolis USA, a subsidiary of Global Spirits and retails for a suggested$14.99/per 750ml.
"Recognized as one of the world's leading vodkas, Khortytsa is still a relative newcomer to the American market," noted Yuri Samar, sales and marketing director, Megapolis USA/Global Spirits. "In fact, according to Drinks International, Khortytsa was the third largest selling global vodka brand at 6.4MM cases in 2013, so it's no surprise that it ranked among the finest distilleries in the world."
The Khortytsa Distillery is located in Zaporozhe near Khortytsa Island. This ancient island's history dates back thousands of years and reaches the roots of civilization. It is considered a sacred place in Ukraine and is one of the country's seven wonders.
Built in 2003, the Khortytsa Distillery is among the world's finest distilleries. It uses a local organic filter containing schungite (a unique natural mineral) which allows it to get as close as possible to the structure of natural water. The filtration process is further enhanced with special birch and alder-tree charcoal and quartz sand sourced near the famous Crystal Mountains of the Urals near Yekaterinburg, Russia.
The New York International Spirits Competition is the first major international spirits competition with TRADE ONLY judges comprised of: buyers from the top retail stores, restaurant owners, cocktail bars, hotel beverage directors, distributors and importers. Unlike other spirits competitions, these judges have purchasing power and the ability to make a direct impact on brand sales.
Only a small percentage of contest participants are awarded international distinctions. As mentioned by NYISC founder Adam Levy, "While other renowned competitions award up to 85 percent of entrants with honors, the discerning panel and ethos of the NYISC is to honor the brands that are most deserving among their peers."
For more information on Khortytsa Vodka, visit www.globalspirits.com.
08 December 2014
Jim Beam and Mistica Foods Announce Licensed Partnership to Launch Jim Beam® Ready-To-Cook Flavored Protein Meats
ADDISON, Ill.---Mistica Foods, LLC, a newly formed, woman-owned, beef, poultry, pork and lamb processing company, today announces a partnership with Jim Beam, the world’s No. 1 bourbon, to develop and offer Jim Beam® ready-to-cook flavored protein meats to customers nationally. This month Mistica Foods introduces a 32 OZ (2 LBS) package of ready-to-cook Jim Beam® Honey Bourbon-Glazed Chicken Wings. The chicken wings will be available by mid-December at more than 1,000 Wal-Mart stores across the country.
“We are very excited about the opportunity to partner with Jim Beam to offer an authentic Jim Beam® Bourbon product with a distinctive taste and amazing flavor”
“Jim Beam® is an iconic brand that is well-positioned to leverage its reputation as a bourbon leader and flavor innovator in the retail market, and generate strong sales with innovative ready-to-cook meat offerings,” Monika Rose Walas, President, said.
The delicious chicken wings with the unmistakable flavor of Jim Beam® Bourbon make a delicious appetizer. The uncooked, frozen marinated wings in honey bourbon sauce are available in both breaded and non-breaded packages.
“We are very excited about the opportunity to partner with Jim Beam to offer an authentic Jim Beam® Bourbon product with a distinctive taste and amazing flavor,” Walas, said. “It’s an unbelievably delicious product that brings a restaurant-quality eating experience to the consumer in the comfort of their home,” she added.
07 December 2014
06 December 2014
05 December 2014
The Makers of Oban® and Lagavulin® Release My Tales of Whisky
NEW YORK, Dec. 5, 2014 - Diageo, the makers of some of Scotland's finest single malt whiskies including Lagavulin® and Oban®, has collaborated with actor, humorist, woodworker and self-proclaimed human being Nick Offerman to create an original video content series entitled My Tales of Whisky. As the title suggests, the original content pieces are musings on Scotch whisky. As the title may not suggest, the series goes live on the interweb today.
The creative team behind My Tales of Whisky exports scotch enthusiast Nick Offerman's deadpan humor and exceptional use of plaid to two of Scotland's esteemed seaside distilleries, Lagavulin and Oban. The storylines range from an epic transcontinental journey to prove his familiarity with his dram of choice to a 'documentary' (the not-real-kind) on how the beloved Oban single malt whisky gets made.
When asked to comment on My Tales of Whisky and the proverbial pedestal upon which these fine whiskies are placed, Offerman reached deep into his library, dusted off a book and selected a passage written by one the great masters of contemporary civilization. Translating Virgil's Aeneid from its original Latin, Offerman stated, "Believe one who has tried it."
(Spoiler Alert!) In the My Tales of Whisky series, viewers who decide to trust the aficionado will discover a number of things, including:
- What happens when you try to pull a fast one on a Lagavulin lover. (Hint: it makes your friend who sent back that bottle of Chateaux Whatever because it might be corked look like a lazy amateur.) – That's Not Lagavulin
- Historic poetry masters inspire greatness. – Poetry
- The Oban Ping Pong Club looks competitive. – The Makers of Oban
- Whether or not the taste of wooly cattle is existentially something you'd want to know the taste of. –Taste It All
- A rhyme for remembering moderation in drinking. – Music Video
- Nick Offerman likes his Scotch whisky.
To view the videos please visit the My Tales of Whisky YouTube channel at http://tinyurl.com/MyTalesOfWhisky or join the conversation by using #MyTalesOfWhisky on social media. However you enjoy My Tales of Whisky, the makers of Lagavulin® and Oban® Scotch whiskies, and Nick Offerman, remind you to enjoy your whisky in moderation.
04 December 2014
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25 November 2014
DEWAR'S® Reimagines Iconic Profiles Campaign
CORAL GABLES, Fla., Nov. 25, 2014 DEWAR'S®, the world's most awarded Blended Scotch whisky, is proud to announce an extension of the DEWAR'S 'Live True' campaign with the launch of "DEWAR'S Profiles," a digital version of the brand's successful print campaign from years ago. This series of short video interviews celebrates individuals and notable personalities who have the courage to drive unexpected pursuits that positively impact the lives of others and the world around them. DEWAR'S 'Live True' Profiles is the latest iteration of the brand's global 'Live True' advertising campaign, which features extraordinary people who follow their passion, who live according to their own convictions and who value authenticity above everything – just like the brand's founder John Dewar himself.
The individuals highlighted in the series come from all walks of life and include Mark Bustos, a hairstylist who provides haircuts to the homeless; Hilary Knight, professional women's hockey player and two-time silver medallist Olympian; Zio Zeigler, a muralist promoting free art for all; Sal Masekela, television personality and founder of the charitable organization Stoked Mentoring; and Jon Rose, professional surfer and founder of Waves For Water, which provides filters that give everyone the opportunity to have clean water. Over a glass of DEWAR'S, viewers can delve deeper into the stories and lives of these remarkable individuals.
"DEWAR'S is proud of our heritage, our history, and our commitment to authenticity," said DEWAR'S VP and Brand Managing Director Dan Pilas. "We have a truly rich story and want to celebrate the inspirational stories of remarkable individuals who 'Live True' in their daily lives."
In addition to the digital series, the 'Live True' campaign is backed by advertising across broadcast, print and social media channels.DEWAR'S 'Live True Profiles' can be found at DewarsProfiles.com.
DEWAR'S LIVE TRUE PROFILES:
Mark Bustos – Entering the hair industry at the age of 14 years old, Mark Bustos has evolved into one of the industries most well rounded and sought after hairstylists. At the young age of 30, Mark works with some of the biggest names in the fashion industry such as Phillip Lim, Mark Badgley, and James Mischka. In his spare time, Mark can be found making his way around New York City offering haircuts and styling for the homeless, allowing them the opportunity to feel clean and equal to those around them. Whether their new appearance affords them the comfort to apply for a job or they simply have a moment of joy, Mark's efforts do not go unnoticed.
Hilary Knight – A two-time silver medallist in women's hockey, this Olympian and professional hockey player has achieved almost every accolade the sport has to offer. She found initial success as the star of the University of Wisconsin hockey team, going to the championship finals during all four years of college. Most recently, Hilary had the honor to practice with the Dallas Stars, the first female hockey player to practice with a professional team. Today, Hilary is partnering with a variety of national organizations to promote the importance of a healthy and active lifestyle. She is working with the National Association for Girls and Women in Sports, Kids Eat Right Campaign, National Childhood Obesity Awareness Month and Let's Move in School.
Sal Masekela – A beloved commentator, journalist, musician and producer and TV host, Sal has certainly made a name for himself in the media and sports industries. He gained awareness for his cultural reporting in South Africa during the 2010 FIFA World Cup, and in February 2014, Sal made his Olympic broadcasting debut from the Winter Olympics in Sochi. In addition to his hosting, producing, acting, writing and voice over work, Sal lends his name and time to the charity he cofounded, Stoked Mentoring, a nonprofit action sports organization for at-risk youth whose mission is "developing successful teens with opportunity, knowledge, experience, and determination through the use of action sports, mentoring and coaching." Sal also serves on the board of the Tony Hawk Foundation™.
Jon Rose – After 13 years of professional surfing, Jon decided to look for his next move amidst his worldwide travels. After extensive research and during his time abroad, Jon discovered that the technology to create potable water through a simple filtration process, not only existed, but was cost effective and readily available. In 2009, Jon left for Bali on what was to be his first clean water mission with 10 new filters he bought with his own money. During a quick surf stop on the way, Jon was in the city of Padang (Indonesia), when the earthquake that completely devastated the area hit. Surviving the earthquake without a scratch, Jon traveled inland to distribute the filters where they were most needed. He did not know it yet, but this was the birth of Waves for Water (W4W). Waves For Water is a non-profit organization that primarily provides clean water solutions to people who need them, whether for communities that do not have access to clean water, or to provide assistance in the face of disaster. Jon's objective is to identify the problem and quickly connect an existing user-friendly solution – such as portable water filters or rainwater harvesting systems.
Zio Zeigler –An American artist, Zio is most well known for his paintings and large scale outdoor murals. His early work was inspired by the 1990 graffiti movement in the Bay Area and Europe as well as skateboard graphics and naive art. He is known for being an artist who bridges the accessibility of public art with a serious in studio practice. In conjunction with hand printing and creating garments and paintings, Ziegler began to peripherally teach second and third grade art classes at neighboring schools in order to create a symbiosis with the community. In 2011, he co-founded Weekend Swap, an outdoor gear sharing platform. He has painted murals for large corporations in dowtown Las Vegas, Brooklynn New York and many other places as well. While collaborating, he insists that products are not his focus, "just tangents in order to make his art more accessible to the public", while murals and canvases are his true focus, and will remain so for the rest of his life.
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