Seagram’s Seven Crown American Blended Whiskey

Seagram’s Seven Crown American Blended Whiskey 40%-ABV, 750ml bottles.

About Seagram’s:

Seagram's whiskey refers to two main brands: Seagram's 7 Crown, an American blended whiskey, and Seagram's VO, a Canadian whisky. Seagram's 7 Crown is known for its smooth, creamy vanilla finish and is often used in cocktails like the 7 & 7. Seagram's VO is a Canadian blend that has notes of autumn fruit and caramel, with a full-bodied but mellow taste. Both are 40% alcohol by volume (80 proof

Seagram's 7 Crown

• Type: American blended whiskey
• Characteristics: Smooth, slightly sweet taste with a creamy vanilla finish
• Alcohol by volume: 40% (80 proof)
• Notable use: Popular in the "7 & 7" cocktail (Seagram's 7 and 7 Up)
• Aging: Blended whiskies aged for a minimum of four years in oak barrels

Seagram's VO

• Type: Canadian whisky
• Characteristics: Full-bodied aroma with notes of autumn fruit, wine, and vanilla. It has a mellow and delicate taste
• Alcohol by volume: 40%
• Aging: A blend of over fifty whiskies, each aged for at least six years
• History: The name "VO" may stand for "Very Old" or "Very Own," a blend created for Joseph E. Seagram's family

Seagram's 7 Crown is an AMERICAN ICON with a rich heritage. With its smooth sweet taste and creamy vanilla finish, Seagram’s 7 Crown approachable and smooth taste profile stands up against today’s biggest shot brands and in it's signature drink, the 7 & 7.

SEAGRAM’S 7 CROWN Blended Whiskey. 40% Alc/Vol. The 7 Crown Distilling Company, New York, NY.

Tasting Features

Nose

Alluring, clean, and crisp with a hint of citrus

Taste

Smooth sweet taste

Finish

Creamy vanilla finish

Seagram's V.O.

Canadian Whisky

There is a mystery surrounding the origins and naming of Seagram's V.O., one of the most well-known whiskies produced at Joseph E. Seagram's former Waterloo Distillery. Family tradition states that "V.O." stands for "Very Own," as this was a whisky blend created for Joseph E. Seagram's own family. Others claim that the initials stand for "Very Old" in keeping with the distillers assertion that is was a blend of very old Canadian Whiskies.

The story tells how Joseph's son, Thomas, had the distillery's blender, William Hortop, prepare a whisky blend for his personal use to celebrate his upcoming marriage in 1913 to Dorothy Pearson. Upon tasting the special blend, Joseph insisted that the family blend be put on the market. It went on to become one of Seagram's biggest sellers.

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SEAGRAM'S 7 CROWN AMERICAN BLENDED WHISKEY PARTNERS WITH AMERICAN CORNHOLE LEAGUE AS OFFICIAL WHISKEY SPONSOR

Get Ready to Toss, Sip and Cheer: Seagram's 7 Crown Celebrates the Beloved Pastime of Cornhole

NEW YORK, April 4, 2024  From tailgates to festivals to backyard BBQs, cornhole is a staple at almost every summertime get-together. Now, Seagram's 7 Crown American Blended Whiskey is taking the fun to the next level by joining forces with the American Cornhole League (ACL) as its Official Whiskey Sponsor, bringing the No. 1 American Blended Whiskey to the pro series all summer long.

Today, just in time for the first tournament of the season in Palm Beach, Fla., Seagram's 7 Crown is kicking off its nationwide tour with the ACL, with appearances across eight tournaments to gather the most passionate cornhole fanatics together to celebrate one of America's fastest-growing sports. With an estimated 50 million people playing cornhole worldwide – in 25 different countries –  there's no better time than now to join in on the action.

"Seagram's 7 Crown will celebrate the meaningful connection that our country has with cornhole," said Gustavo Salguero, Senior Brand Manager, Seagram's 7 Crown. "Whether you're enjoying a 7&7 or tossing a bean bag, we're thrilled to join forces with the American Cornhole League, witnessing some incredible competition and seeing these pros become legends!"

Stopping by the tournament to see some exciting cornhole action? Make sure to grab a 7&7 - the official cocktail of the American Cornhole League - and join Seagram's 7 Crown in raising a glass to this season's competitors across the country. All season long, the brand will be cheering on players to victory with a drink in hand because whether you're playing or watching, nothing pairs better with cornhole than the great taste of a Seagram's 7&7.

"Seagram's 7 Crown has a legacy of bringing people together and that's exactly what we're doing at the American Cornhole League," said Stacey Moore, American Cornhole League Founder and Commissioner.  "This partnership is bringing together two iconic game day classics - cornhole and a 7&7 - for the first time ever, and we cannot be more thrilled for what's to come with this partnership."

Can't make it to an ACL tournament?! No worries - be sure to follow along @Seagrams7 so you don't miss a thing on tournament day.

Seagram's 7 is a carefully blended American whiskey aged in oak with a rich and casual history. No matter how you choose to celebrate this summer, Seagram's 7 reminds you to always drink responsibly.

Seagram's 7&7

Ingredients:

• 1.5 oz. Seagram's 7 Crown Blended Whiskey
• 5 oz. 7UP^®
• Slice of lime

Directions:

1. Add Seagram's 7 Crown Blended Whiskey and 7UP^® soda to a highball glass with ice
2. Stir well
3. Garnish with lime slice

ABOUT THE AMERICAN CORNHOLE LEAGUE
The ACL promotes and develops cornhole as a sport for any age and any skill level. The organization establishes the rules and regulations to govern the sport around the world. Anyone Can Play, Anyone Can Win.

ABOUT SEAGRAM'S 7
Seagram's 7 Crown American Blended Whiskey is an American icon with a rich heritage dating back to the 1930s. A blended American whiskey, Seagram's 7 has a legacy of bringing people together through its easy-to-drink, smooth liquid. Seagram's 7 is casual, approachable and has a taste profile that stands the test of time on its own and in its signature drink, the 7 & 7. For more information, visit seagrams7.com and follow us on Instagram @seagrams7. Seagram's 7 encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource,www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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SEAGRAM'S 7 CROWN AMERICAN BLENDED WHISKEY AND COMEDIAN ILIZA SHLESINGER CELEBRATE REGULARS AND THEIR DRINKING SPOTS IN NEW "IT'S YOUR SPOT" CAMPAIGN

The Iconic Whiskey Brand and Comedian Cheers to Unconventional Drinking Locales Across the Country in New Advertisements

NEW YORK, NY Jan. 30, 2023 /PRNewswire/ -- Kicking off the New Year, Seagram's 7 Crown American Blended Whiskey is raising a 7&7 to drinking spots across the country by teaming up with actor and comedian, Iliza Shlesinger, to launch the new "It's Your Spot" campaign! Inspired by dive bar regulars and how they have transformed their spaces into local staples over the years, the new videos from the brand are shining a light on the fact that unofficial drinking spots can often become the centerpiece of great memories.

The new "It's Your Spot" videos - titled "Football" and "Fishing" - highlight the uniqueness of these destinations. Whether it's your secret fishing spot or an old garage filled with football memorabilia, Shlesinger shows that Seagram's 7 is a drink perfect for a variety of occasions.

"Sometimes the best things in life can be pretty unconventional," said Iliza Shlesinger, Seagram's 7 Brand Partner. "The thing I love most about Seagram's 7 is that you don't need all of the bells and whistles to make an amazing cocktail while making equally amazing memories. As long as you're with great company, the rest will fall into place."

Shlesinger has previously partnered with Seagram's 7 for its National Dive Bar Day campaigns. In 2021, the comedian fronted the "Keep the Dive Alive" campaign where the brand celebrated dive bar regulars by awarding seven lucky winners with $700 checks.

"We love how this new campaign is a celebration of all the special off-premise spots that have extraordinary meaning to those 'Regulars' who know," said Dina Krannich, Senior Brand Manager of Seagram's 7. "These spots pull together elements that connect to the feeling of being back in our regular bars we know and love."

Seagram's 7 is a carefully blended American whiskey aged in oak with a rich and casual history. The whiskey shares a storied past with dive bars, as both have been an integral part of American drinking culture.

No matter how you choose to enjoy a 7&7, Seagram's 7 reminds you to always drink responsibly.

ABOUT ILIZA SHLESINGER

Iliza Shlesinger is an award-winning comedian and multi-hyphenate actor-writer-producer-author, selling out theatres around the globe with a devoted fanbase who create their own Iliza-inspired swag to wear to her shows. Visit www.iliza.com for more information.

ABOUT SEAGRAM'S 7

Seagram's 7 Crown American Blended Whiskey is an American icon with a rich heritage dating back to the 1930s. A blended American whiskey, Seagram's 7 has a legacy of bringing people together through its easy-to-drink, smooth liquid. Seagram's 7 is casual, approachable and has a taste profile that stands the test of time on its own and in its signature drink, the 7 & 7. For more information, visit seagrams7.com and follow us on Instagram @seagrams7. Seagram's 7 encourages all consumers to please enjoy responsibly.

ABOUT DIAGEO NORTH AMERICA

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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Seagram's 7 Crown Launches The Inaugural National Dive Bar Day, Honoring Local Watering Holes Everywhere

NORWALK, Conn., June 20, 2018 The Dive Bar is an American institution: where long-lasting memories are created, where people-watching is imperative, and where the greatest stories and a come-as-you-are attitude, live. Seagram's 7 Crown will raise a glass to these historic hidden gems found across America, marking the first official National Dive Bar Day, fittingly taking place on July 7^th, 2018 – in celebration of the quintessential Dive Bar drink, the 7&7.

(While Dive Bars are the unsung heroes of summer nights, serving as the home of epic pool tables and classic jukebox songs, they don't always last forever. To help save Dive Bars everywhere, Seagram's 7 Crown is proud to support the National Trust for Historic Preservation, a nonprofit organization that protects America's historic places, that represents our diverse cultural experiences. Seagram's 7 Crown will donate $25,000 to the organization to support the recognition of historic Dive Bars across the U.S.

"Seagram's 7 Crown and Dive Bars share a storied past and both have been an integral part of American drinking culture," said Jason Sorley, Brand Director of Seagram's 7 Crown. "Dive Bars have served our communities without pretense for decades and they, along with those who work there, deserve a day of celebration. We're thrilled to support the National Trust for Historic Preservation to ensure these beloved places continue to thrive in the towns and cities across the U.S."

To celebrate dive bars everywhere on National Dive Bar Day, which is officially recognized by the National Day Calendar, Seagram's 7 Crown will host a series of seven events in Dive Bars across America, beginning with a launch event in New York City. These casual get-togethers will continue on July 7^th in six other markets (Chicago, Denver, Jacksonville, Little Rock, Portland and St. Louis) to ring in the new holiday in the most diviest way possible.

"It's our great pleasure to join Seagram's in raising a glass to dive bars," said Jason Clement, Director of Marketing Campaigns at the National Trust for Historic Preservation. "Historic bars and watering holes in older neighborhoods help tell a vital part of America's story. But we know that the best way to celebrate these bars is to honor their history while helping to ensure they provide a place for new memories to be created."

Seagram's 7 Crown is a carefully blended American whiskey aged in oak with a rich and casual history. To participate, adults 21 and older can follow the #NationalDiveBarDay conversation on social media and head to their local Dive Bar to responsibly enjoy a 7&7, and ensure our favorite dive bars all live to see another day.

About Seagram's 7 Crown
Seagram's 7 Crown is an American icon with a rich heritage dating back to the 1930s. A blended American whiskey, Seagram's 7 Crown has a legacy of bringing people together through its easy-to-drink, smooth liquid. Seagram's 7 Crown is casual, approachable and has a taste profile that stands the test of time on its own and in its signature drink, the 7&7. For more information, visit www.seagrams7.com and follow us on Instagram @seagrams7. Seagram's 7 Crown encourages all consumers to please enjoy responsibly.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

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