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24 August 2022
09 June 2018
23 March 2018
29 January 2018
Chivas Regal Ultis Blended Malt Scotch Whiskey
07 January 2018
25 November 2017
09 October 2017
07 October 2016
Celebrating the Passion and Dedication of Five Generations of Master Blenders, Chivas Regal® Presents Chivas Regal Ultis™
NEW YORK, Oct. 6, 2016 - Chivas Regal®, the world's first luxury whisky, has launched Chivas Regal Ultis™, the first blended malt Scotch whisky from the House of Chivas. Created in tribute to the passion and dedication of five generations of Master Blenders, Chivas Regal Ultis captures the essence of Chivas Regal by using only five of the most precious signature single malts to represent the style and diversity of the prestigious Speyside whisky region.
Since 1909, only five men have ever mastered the iconic Chivas Regal house style, and Chivas Regal Ultis salutes the strength of vision, commitment and mastery of the brand's Master Blenders. Chivas Regal Ultis is a luxury whisky with complex flavors, a glorious golden hue and a commanding, rich aroma, creating an ideal spirit to celebrate shared success with friends.
From the millions of casks in the Chivas Brothers inventory, only 1% has been hand-selected by the expert blending team to create Chivas Regal Ultis. This traditional method of individually nosing each cask ensures the blend's superior quality. The distillation process takes place exclusively in copper pot stills, capturing the essence of the smooth and generous character of Chivas Regal's signature style. The latest release has been crafted with hand-selected malts from Tormore, Longmorn, Strathisla, Allt A'Bhainne and Braeval.
"By working together, our blending team has masterfully brought five unique single malts from across the Speyside region to create an exceptional blend which is truly the essence of Chivas Regal Ultis," said Colin Scott, Custodian Master Blender. "Each individual malt and each individual blender has added an element of expertise to the whisky, which is unique to the blend, ensuring it is the ultimate embodiment of shared success."
Chivas Regal Ultis will be available in limited cities across the U.S. at a suggested retail price of $200.
Tasting notes
- Nose: The aroma presents ripe peach and red apples with accompanying cinnamon, fudge and honey infusions.
- Taste: Tasting reveals a smooth vanilla texture, brimming with clementine and apricots, before giving way to a background of soft caramel, spicy cloves and ginger.
- Finish: A bold finish is long with a warm hint of heather, leaving a satisfyingly full experience.
Chivas Regal Ultis personifies the brand's belief in the power of shared success and launches alongside the next generation of the brand's Win the Right Way campaign. The next phase is being showcased through a 360-degree advertising campaign demonstrating the power and impact of working together to achieve success.
The campaign delves into the stories of successful social entrepreneurs from across the globe and stars Javier Bardem, one ofHollywood's most in demand actors. The cast featured in the campaign brings to life the Win the Right Way campaign by exploring the stories behind the people and experiences who have helped them to achieve success.
"At the heart of Chivas Regal are the values of sharing success, supporting local communities, and investing in social business," said Shefali Murdia, Brand Director, Chivas Regal, Pernod Ricard USA. "The Win the Right Way campaign brings these values to life by reinforcing the brand's focus on entrepreneurialism and generosity."
To find out more about the Win the Right Way campaign and Chivas Regal Ultis, visit www.chivas.com.
CHIVAS REGAL® Ultis ™ Blended Scotch Whisky. 40% Alc./Vol. (80 Proof).
26 August 2015
08 April 2015
24 February 2015
Chivas Regal® Launches First New Blend In The U.S. Since 2007
NEW YORK, Feb. 24, 2015 Chivas Regal®, the world's first luxury whisky, today announced the introduction of its newest blend to hit U.S. markets in eight years – Chivas Regal Extra. Chivas Regal Extra is one of the richest, most generous tasting blends within the Scotch category, created by using some of the rarest House whiskies that have matured in Oloroso sherry casks. Currently available in select U.S. markets including Los Angeles, New York, Miami, Chicago, Northern California and Texas, Chivas Extra will be expanding to the rest of the U.S. later in 2015.
Chivas Regal Extra takes its inspiration from founding brothers James and John Chivas, who pioneered and excelled in the art of blending whiskies in the 19th Century. Colin Scott, Chivas Regal Master Blender, has been blending whisky for 25 years and has created a unique and outstanding blended Scotch using some of the rarest malt whiskies from the Chivas inventory.
"The rich and generous taste of Chivas Regal Extra has been created by using some of our rarest whiskies that have matured in Oloroso sherry casks. The mark of its quality lies in its rich and generous taste," said Scott. The new blend has a fruity, sweet nose with notes of ripe pears, creamy toffee and a hint of ginger. The ripe pears continue on the palate, with sweet tropical flavors of melons and soft notes of vanilla and caramel, blending with spicy notes of cinnamon and hints of almonds.
"Chivas Regal Extra brings together the renowned smoothness of the Chivas house style, using Strathisla Single Malt at the heart of the blend, with a fuller taste profile coming from a higher proportion of malts matured in sherry casks," said Laurent Cutier, Scotch Brand Director at Pernod Ricard. "The U.S. launch of Chivas Regal Extra marks a milestone for Chivas Regal and we are dedicated to continuing to bring innovative and quality tastes to our U.S. consumers," Cutier added.
Chivas Regal Extra can be used to elevate some of the world's most classic cocktails. The nutty sweetness, spiciness and deep rich amber color of Chivas Regal Extra raise the bar and put a new twist on classics such as the 'Old Fashioned.'
BLOOD & SAND
1 ½ parts Chivas Regal Extra
1 part Sweet Vermouth
¼ part Cherry Brandy
1 part Orange juice
Pour ingredients into a mixing glass with ice, shake, and strain into a martini glass.
EXTRA OLD FASHIONED
2 parts Chivas Regal Extra
3 dashes Orange Bitters
½ teaspoon Demerara sugar
1 teaspoon Water
1 Maraschino Cherry
Orange peel
Add sugar, whisky, bitters, and water to an old fashioned glass and stir until sugar has dissolved. Add maraschino cherry, orange slice, and rocks. Stir and serve.
EXTRA SWEET & SOUR
1 ½ parts Chivas Regal Extra
1 ½ parts Organic apple juice
¼ part Lemon juice
¼ part St. Germain
2 dashes Angustura Bitters
Sparkling water (top off)
Garnish with an apple fan.
For more information or signature recipes, please visit: http://www.chivas.com/en/int/chivas-regal-extra/mixology/
Please enjoy Chivas responsibly
CHIVAS REGAL ®EXTRA™Blended Scotch Whisky. 40% Alc./Vol. (80 Proof).©2015 Imported by Chivas Bros, Import Co., Purchase, NY
21 August 2014
07 June 2014
16 April 2013
Chivas Regal® and Pininfarina Announce New Collaboration on Limited Edition Designs for Chivas 18 Year Old
NEW YORK (April 16, 2013) /jm/ — Chivas Regal and Pininfarina, two of the world’s leading brands known for quality and craftsmanship, have come together for the first time to create Chivas 18 by Pininfarina. The aerodynamic, limited edition design, “The Drop,” is inspired by air and liquid, uniting both houses in their ongoing quest for beauty, harmony and, ultimately, pleasure. “The Drop” is available in three editions, including a highly exclusive custom-made sculpture for $100,000, in the U.S. in NY, FL, IL, TX, MD, MC, GA, So. CA, AZ, NV, beginning April 2013.
Both Chivas and Pininfarina share a rich heritage in crafting rewarding and stimulating experiences in luxury. Pininfarina has been a crusader in Italian design and engineering since 1930, while Chivas Regal is the original luxury whisky blend with a distinctive style and heritage stemming from more than two centuries of history. Chivas Regal 18 Year Old is a luxurious blend of whiskies, hand-picked for their exceptional richness, including more than 20 of Scotland’s rarest single malts, aged for a minimum of 18 years.
Breaking with Scotch whisky tradition, there are three expressions of the Chivas 18 by Pininfarina limited edition, including:
Limited Edition 1
The first expression is based on a streamlined drop, giving a sense of movement that is inherent to Pininfarina. It features a rich blue, metallic finish outer case, reminiscent of the metalwork the Italian company is best known for, and a wood veneer, representing the oak barrels so crucial in the aging process of Chivas 18 (1,500 available in the U.S., $140).
Limited Edition 2
The second expression of the partnership features the same design cues, but takes them even further, by featuring a solid wood inlay, and is even more aerodynamic. Proudly presenting the limited edition bottle, it also includes two glasses designed exclusively by Pininfarina to echo the drop design. Each unit is individually numbered (120 available in the U.S., $495).
Chivas 18 Mascherone by Pininfarina
Inspired by the mascherone (the original wooden frame that was used to refine new automobile shapes) the Chivas 18 Mascherone by Pininfarina marks the pinnacle of the partnership. Hand assembled in Cambiano, Italy by Pininfarina, it features an oak internal structure, clad in aluminum. A light, found at the base, brings this artistic 7-foot-4-inch piece to life. Mirroring the elegant precision of Pininfarina’s celebrated automotive innovations, only five of this collector’s piece will be on display globally. Individual pieces will be made to order upon request ($100,000).
All expressions include a specially designed bottle of Chivas 18 with Pininfarina’s design notes visible on the metalized crest and the Italian company’s logo proudly emblazoned on the capsule and neck wrap. To see more, visit: http://www.chivasregal18.com/pininfarina/
“Chivas Regal understands design and has a proven track record in working with iconic visionaries in this field including Christian Lacroix, Vivienne Westwood and Dan Funderburgh. Joining forces with Pininfarina felt instinctive,” explains Global Brand Director of Chivas Regal, James Slack.
Chairman of Pininfarina, Paolo Pininfarina said, "Italian style means a sense of proportion, simplicity and harmony of line, and we applied this sensibility to the designs we developed for Chivas 18.”
Design Manager of Pininfarina Extra, Paolo Trevisan added, "Pininfarina design is about aerodynamics, how air affects shape, and Chivas 18, naturally, is symbolized by liquid. I was inspired and fascinated to learn that each drop of Chivas 18 captures 85 flavors—multi sensory complexity, yet delivered with such precision. The partnership was a perfect marriage of values and mutual respect.”
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07 January 2013
Chivas Regal - Made for Gentlemen Series
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The tin features a stylish deconstruction of a handmade brogue, the modern gentleman’s wardrobe staple, and the highest quality embossing techniques. Supporting items from the Made For Gentlemen universe take a refreshing editorial approach, inspired by publications such as Mr Porter. This is a product for a truly global market, available in over sixty markets, and orders for the Chivas 12 Made for Gentlemen tin have already exceeded two million units, making it one of the brands most successful limited editions. The tin also scooped the top prize at the 2012 ‘Can of The Year’ awards.
James Slack, Global Brand Director for Chivas Regal, said: “We’re proud to have won many awards for the quality of our whiskies over the years and we’re delighted to have now been recognized by design industry experts for the quality and innovative style of our packaging.
“The Made For Gentlemen by Tim Little collaboration has really resonated with our customers resulting it being one of our most successful limited editions to date, so this award is further icing on the cake for all the team here at Chivas Regal.”
23 November 2012
14 November 2012
Chivas Regal® Partners w/Actor Adam Rodriguez In The Spirit of Brotherhood
NEW YORK, NY (November 13, 2012) /PRNewswire/ — Chivas Regal®, the leader in blended Scotch whisky, announces its partnership with actor Adam Rodriguez (CSI: Miami, Magic Mike) in an online and events campaign celebrating the brand’s core values of brotherhood, honor and success. Rodriguez’s first appearances will be at Chivas Regal’s 1801 Club in New York City on the evening of Monday, November 19, and in Miami on Wednesday, December 12. Now in its second year, the 1801 Club is a pop-up club that will host tastings and lifestyle events in New York, Los Angeles, Miami, Dallas and Houston through March 2013. Honorable guests can become part of the Chivas Brotherhood and register for event invitations through www.chivasbrotherhood.com.
“Adam Rodriguez exemplifies the core characteristics of what it means to live with chivalry—honor, success and respect for brotherhood,” said JC Iglesias, Director of Marketing for Pernod Ricard USA’s Scotch Whisky and Cognac. “Through Adam and ChivasBrotherhood.com, we look forward to engaging and inspiring men today in thoughtful exploration of a code that Chivas Regal has stood for since John and James Chivas began crafting the brand and their personal legacy in 1801.”
"I’ve always placed a high value on substance—people and things that stand the test of time because they embody the pursuit of excellence. In business, pleasure, friendship—or any other aspect of life—the commitment to that pursuit is what inspires me to work harder, go further and make my own mark on the world,” said Rodriguez. “After two centuries, Chivas remains a symbol of this kind of excellence. That’s the kind of company I want to keep, and the kind of legacy I want to leave behind."
New York City’s 1801 Club is open Wednesday, November 14 through Thursday, November 29 (closed for Thanksgiving on November 21 through 25). During a two-week span within each city, Chivas Regal will collaborate with professional organizations and media partners to present programs that create an inviting atmosphere for guests to connect, unwind and enjoy high-end services, from fittings for custom suits to cigar rolling, at their local 1801 Club. In each city, Chivas Regal will introduce a Board of Brotherhood, a diverse group of respected and successful men who embody the brand’s core tenets of brotherhood, honor and success. The Board members will conduct special events and seminars at the 1801 Clubs as well as share their own thoughts and tips for success online. In addition to tastings led by expert brand ambassadors, the 1801 Club will feature signature cocktails such as the Regal Roy and Modern Oxford created by Global Brand Ambassador Max Warner.
Chivas Regal’s online hub ChivasBrotherhood.com features forums for guests to share their own “epic adventures in friendship” and get expert advice and inspiration on a number of topics from career and style to fitness and dating. It also features a custom label maker for Chivas Regal bottles, tasting notes, recipes for perfectly balanced cocktails and a searchable library of toasts created by consumers themselves to commemorate any occasion. Members can also sign up to share invitations to their local 1801 Club with friends and receive special offers, from styling to travel and leisure and follow Chivas Regal on Facebook at http://www.facebook.com/ChivasRegal.
Please enjoy Chivas responsibly
CHIVAS REGAL® 12 Year Old Blended Scotch Whisky. 40% Alc./Vol. (80 Proof).
©2012 Imported by Chivas Bros. Import Co., Purchase, NY
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport. In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.
About Adam Rodriguez
Born and raised in New York, actor and director Adam Rodriguez is best known for his long running role as Eric Delko on the internationally acclaimed CBS hit drama CSI: Miami. His movie appearances include Magic Mike and I Can Do Bad All By Myself, as well as the upcoming Lovesick and About Last Night. Rodriguez, who is of Puerto Rican and Cuban descent, was featured in People magazine’s “Sexiest Man Alive” issue and People En Español magazine’s “25 Most Beautiful People.” Prior to becoming a full-time actor, he worked as a stockbroker. He currently divides his time between Los Angeles and New York.
18 October 2012
Chivas Brothers Planning New Speyside Distillery
From Shanken:
Pernod Ricard’s Chivas Brothers has announced plans to build a new malt whisky distillery in Scotland’s Speyside region to buttress supply for its blended Scotch brands—which include Chivas Regal, Ballantine’s, Clan Campbell, Passport, Something Special and 100 Pipers—in the coming years. The proposed facility would be located on the banks of the River Spey near Carron, at the site of the silent Imperial Distillery, which has been out of use since 1998 and was acquired by Chivas Brothers as part of Pernod Ricard’s joint purchase (with Beam) of Allied Domecq in 2005. In a statement today, Chivas said, “The intention is to make the external façade blend in with the surrounding riverside scene and follow vernacular codes of the region.”
The proposed move, which is only in the planning stages, is part of Chivas’s recently announced initiative to commit $60 million annually to expanded whisky production over the next several years. Other current projects include the re-opening of the Glen Keith distillery and the expansion of four existing Speyside distilleries: Glenallachie, Glentauchers, Tormore and Longmorn. Those investments will help boost Chivas’s malt whisky distillation capacity by 25% by April of next year, the company says.
Pernod, like Diageo—which has earmarked $1.54 billion for Scotch whisky investments of its own over the next five years—is building to meet future demand, as relatively young Scotch markets like Brazil, Russia, China and India continue to develop at a rapid pace. Chivas Regal now sells more than 2 million cases across Asia, Chivas Bros. international marketing director Eric Benoist tells Shanken News Daily, and is also on the rise in emerging areas like Russia, India and Turkey. Overall Chivas Regal rose 7% to nearly 5 million cases globally in the 12 months through June.
Meanwhile, Ballantine’s rose 4.7% to 6.5 million cases last year. Benoist says the brand has been able to offset tough conditions in mature markets like Spain by “winning over new consumers in emerging markets such as Brazil, Russia, Mexico and Poland.” Gains in Brazil, Mexico and Russia were also crucial to the Passport brand’s progress last year, as it leapt 19% to 1.1 million cases globally. Something Special, a key brand in South America’s expanding Scotch sector, saw 15% net sales growth in the year through June, Benoist added.
17 October 2012
Chivas Regal - The Chivas Brother’s Blend 12-Year
Chivas Regal - The Chivas Brother’s Blend--New member to Chivas Regal Range, a tribute to the founding brothers, James and John,
Launched this month, it is Chivas’ first new launch for five years and will be available as an exclusive in Global Travel Retail outlets. It is intended to strengthen the brand’s relationship with this all-important channel and to help position Chivas at the forefront among international travelers.
This unique 12 year old blend uses a carefully selected range of malt whiskies including Strathisla and Longmorn to recreate the extra smooth taste that is perfect for sharing with friends--1-Liter, 12-Year, 40% ABV.
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