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Wednesday, December 30, 2015

Bad Dog Distillery - Grandpa’s Likker XXX


Tuesday, December 29, 2015

Hook & Ladder Bourbon


Monday, December 28, 2015

Beach Whiskey


Tuesday, December 22, 2015

Tullamore Dew Single Malt 18 Year


Monday, December 21, 2015

Five Saints - Pennsylvania Rye Whiskey


Friday, December 18, 2015

Flight Of The Earl’s Blended Irish Whiskey


Thursday, December 17, 2015

San Diego Distillery Bourbon


Jim Beam Supports Military Families With $100,000 Donation To Fund Holiday Meals Program

imageFORT KNOX, Ky., Dec. 14, 2015  Jim Beam® Bourbon, the world's No. 1 bourbon, proudly salutes military men and women with a $100,000 donation to Operation Homefront, a national nonprofit that provides emergency financial and other assistance to the families of service members and wounded warriors. The donation, which was presented last weekend by seventh generation Jim Beam Master Distiller Fred Noe in support of Operation Homefront's Holiday Meals for Military program, underscores Jim Beam's ongoing commitment to America's service men and women.

"At Jim Beam, we're honored to support our military heroes and call them part of our family," said Noe. "As America's native spirit, Bourbon is engrained in the history of our great country. We proudly salute those who defend our freedom each and every day."

The Holiday Meals for Military program began at Thanksgiving in 2009 following a chance encounter in a supermarket in Utica, N.Y., near Fort Drum. A soldier, his wife and infant had a handful of grocery items they could not afford, so a Jim Beam employee picked up the $12 cost. The first Holiday Meals for Military Families event was held weeks later, providing 500 meal kits to military families, and the program has since expanded to 8,500 meals kits on 25 bases this holiday season and will include items such as pumpkin pie mix, stuffing and cut green beans. In addition to Ft. Knox, participating bases include Fort Campbell, Fort Bragg, Fort Hood and Illinois'Scott Air Force Base among others.

"Our military members work tirelessly to protect the freedoms we enjoy daily in an increasingly complex world," said Brig Gen (ret)John I. Pray, Jr., president & CEO of Operation Homefront. "Thanks to the active support of Jim Beam and other incredibly supportive sponsors, we have been able to greatly extend the reach of our holiday meal program and make the holiday season brighter for our military families."

Jim Beam has donated more than $2.5 million to Operation Homefront through a variety of charitable programming efforts since 2008, including partnership on this year's Holiday Meals program and hosting a local fundraising dinner at the company's flagship distillery in Clermont, Ky., this fall. The company is also proud to employ numerous veterans and active military personnel.

About Beam Suntory Inc.

As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and

Wednesday, December 16, 2015

Jim Beam® Bourbon Transforms Historic Rackhouse Into Massive 3-D Holiday Display

imageBuilding upon the brand's "Light Up the Holidays" campaign, the dynamic display uses advanced 3-D mapping technology, lighting, sound, shadows and animation to showcase the Jim Beam legacy. What's revealed when walls of the more than 24,000 barrel rackhouse are visually folded back is a carefully choreographed, bourbon-inspired holiday gift that lights up the bourbon's flagship distillery.

"Jim Beam is known for being bold and embracing innovation," said Gigi DaDan, senior director of Jim Beam. "The combination of music and technology together with the rich history and heritage of our brand allows our fans to experience the Jim Beam legacy in a whole new way."

The dynamic illumination event debuted for a special event on December 10 and will continue December 18, 19, 21, 22 and 23, from5:30 - 7:00 p.m. EST at the Jim Beam American Stillhouse located at 526 Happy Hollow Road, Clermont, Ky. A variety of holiday activities including live ice sculpting, holiday carolers and fresh-pressed apple cider are also planned during show dates. Guests of legal purchase age can toast the season with cocktails crafted with Jim Beam® Apple and Jim Beam® Kentucky Fire™.

Beam's agency partners at Geometry Global and Pearl Media created the 3-D digital projection against the contours of the rackhouse to deliver a turn-key visual installation just in time for the holidays.  To experience the 3-D event online, visit:

For more information about Jim Beam, "like" Jim Beam Bourbon on Facebook and follow the brand on Twitter via #LightUpTheHolidays and #JimBeam.

Flying Canoe Canadian Whiskey 80 Proof


Tuesday, December 15, 2015

Five Saints White Whiskey


Monday, December 14, 2015

Noteworthy Masters Collection


Friday, December 11, 2015

Lucky 7 - Black Horse Bourbon


Thursday, December 10, 2015

Witherspoon Select Single Malt


Wednesday, December 9, 2015

Prohibition 1920 Hidden Stock Bourbon


Monday, December 7, 2015

Joseph Magnus Straight Bourbon Whiskey


Friday, December 4, 2015

Jameson Caskmates Story Video

The Vault Barrel Room Collection Bourbon


Thursday, December 3, 2015

Stray Rye Whiskey White


Wednesday, December 2, 2015

Stray Rye Whiskey


Tuesday, December 1, 2015

Woodford Reserve® Releases 2015 Holiday Bottle

imageLOUISVILLE, Ky., Dec. 1, 2015 Woodford Reserve celebrates the holiday season with the release of its 2015 holiday bottle.  The limited edition Woodford Reserve holiday bottle features the artwork from Louisville artist Thomas William Foerster.

Foerster's image on the bottle features a snow scene in the middle of winter at the Woodford Reserve Distillery in Versailles, Kentucky. The impressionistic image features nine bourbon barrels resting on the barrel run in front of the distillery. Covered in a small amount of snow, the barrels are making their way to the warehouse where the bourbon will mature for several years. In the background, the sun is setting in hues of golden orange.

"Woodford Reserve is thrilled to collaborate with such a talented and experienced artist to showcase this beautiful scene from our distillery," said Jason Kempf, Woodford Reserve brand director. "His skillset for realistic landscape painting combined with his passion for impressionism makes his artwork picture perfect for the bottle."

The one liter-size bottle will be available in select U.S. markets on shelves in December. Suggested retail price is $43.99.

About the Artist Thomas William Foerster:

Spending the majority of his professional life in advertising, copywriting and producing, Louisville native, Thomas Foerster consistently demonstrated strong visualization skills during his career in advertising. The self-taught artist has been painting for nearly twenty-five years, working in oil, he concentrates primary on landscapes and cityscapes in a realistic style with a hint of impressionism. When painting, he aims to capture a realistic scene but still demonstrate vibrant brushwork and confident color choices.

King Duncan Blended Scotch Whiskey


Monday, November 30, 2015

Wicked Lightning - Red Hot Cinnamon Whiskey


Wednesday, November 25, 2015

BeMyDD Partners with Jack Daniel’s and Total Wine & More to Give Away Complimentary Designated Drivers for the Holidays


BeMyDD (Be My Designated Driver), the nation’s largest designated driver service, today announced a partnership with Jack Daniel’s Tennessee Honey and Total Wine & More in a program designed to encourage responsible drinking and sober driving throughout the holiday season.

The holiday campaign features a sweepstakes to win a free designated driver for a year, or one of many gift cards for free rides. All participants receive $20 off their first ride by entering at Participants are also encouraged to sign a pledge to not drive buzzed on the Ad Council’s website:

The winter holiday season, which sees an increase in travel, and more social events with family and friends, is one of the deadliest times of the year to be on the road. In fact, according to 2013 data from the National Highway Traffic Safety Administration, there were 1,180 people killed in crashes during this period and nearly a third (30%) of those were alcohol-related.

“Jack Daniel’s has always encouraged people to drink responsibly,” says Taylor Amerman, North America Region Responsibility Manager at Jack Daniel's parent corporation Brown-Forman. “We’re proud to be a partner of this campaign and to help everyone make the most of their holiday season.”

“At Total Wine & More we are acutely aware of the products that we sell and the potential dangers that arise from their misuse and abuse. As a responsible retailer we strongly encourage our customers to use beverage alcohol wisely. We are pleased to partner with BeMyDD and The Ad Council this holiday season to promote responsible consumption and the use of a designated driver,” added Matt Indre, Senior Manager, Public Affairs & Corporate Social Responsibility at Total Wine & More.

The holiday campaign will be promoted through email, social media, and Total Wine & More’s brick & mortar locations.

Winners of the sweepstakes will receive a designated driver through BeMyDD, an alternative transportation service where professional drivers drive you wherever you need to go in your own vehicle. For $14-$19.50 per hour, depending on location, customers can enjoy all the benefits of a professional chauffeur in the comfort of their own cars. Drivers are fully-screened and must have at least ten years of driving experience. Used by BeMyDD customers for occasions ranging from a date night out to a winery tour or bar crawl, BeMyDD also offers car pickup service ($25 pickup fee + mileage) and event services for weddings or other gatherings ($45-$53 per hour).

“We created BeMyDD to give people a better substitute to driving buzzed, forcing a friend to act as a designated driver or leaving your car behind to take an expensive taxi,” says Arthur Simanovsky, BeMyDD CEO and President. “We’re excited to support this campaign and give people the drivers-on-demand they need during a busy and potentially dangerous time of year.”

The sweepstakes can be entered at from November 30th to January 1st. Fifteen people will receive a free designated driver for three hours, while one winner will receive the grand prize of a designated driver for a year (up to 24 rides).

BeMyDD’s designated driver app is available for both iOS (7.0 and later) and Android (4.0.3 and later) and can be downloaded through the App Store, Google Play, or BeMyDD’s website at

Herman Marshall Temptress Single Malt


Tuesday, November 24, 2015

White Label Corn Whiskey


Monday, November 23, 2015

Tucker Distillery Cinder Peaks Bourbon


Friday, November 20, 2015

Sugar House Bourbon


Thursday, November 19, 2015

Acre Distilling - Longhair Jim


Wednesday, November 18, 2015

Highland Park - 1976


Tuesday, November 17, 2015

Long-Awaited Release of Michter's 10 Year and 20 Year Bourbons

imageLOUISVILLE, KY, Nov. 17, 2015  Michter's Master Distiller Willie Pratt has approved the release of Michter's 10 Year Single Barrel Bourbon and 20 Year Single Barrel Bourbon to the company's distributor network for sale this December. This will mark the first release of the 2015 bottling of these two coveted expressions.

Nicknamed "Dr. No" bimagey the Michter's sales force due to his frequent refusal to release whiskeys before he believes they have sufficiently matured, Mr. Pratt is a stickler for quality. Says Pratt, "These two bourbons were set for release at the beginning of this year, but I held them back for a bit more aging. I wanted them to be just right."

The suggested U.S. retail price per 750ml bottle of Michter's 10 Year Bourbon is $120 and the suggested U.S. retail price per 750ml bottle of Michter's 20 Year Bourbon is $600.

Alabama Select Club


Monday, November 16, 2015

Fire Oak Distillery - Texas Whiskey


Friday, November 13, 2015

Teeling Single Cask Whiskey


Wednesday, November 11, 2015

Tuesday, November 10, 2015

Tom’s Foolery Distillery - Herbruck Bourbon


Monday, November 9, 2015

Golden State California Corn Whiskey


Friday, November 6, 2015

Thursday, November 5, 2015

Glenfiddich 50 Year Old Dinner

imageDALLAS - Nov. 5, 2015 - The Glenfiddich 50 Year Old is one of the rarest and most precious single-malt whiskies in the world; only 50 bottles are available worldwide and only six in the U.S. On November 9, the limited edition bottle, which retails for $32,000, will be available to taste at Federal Grill in Houston for a once-in-a-lifetime experience for $1,500 per person (plus tax).

In addition to the Glenfiddich 50 Year Old, the unforgettable evening will feature an exquisite multi-course dinner created by Federal Grill Chefs Matt Brice and Curtis Brown and four other collectible single malts including the Glenfiddich 21, 26, and 40 Year Olds and the 1978 Vintage Cask. Glenfiddich Ambassador David Allardice, a native Scotsman who grew up driving distance from the Glenfiddich distillery, will host the evening and share his passion and expertise about the most awarded single malt whisky in the world and the prized dram.

“The Glenfiddich distillery was founded in 1886 and built by hand by the William Grant & Sons family. Today, it is one of few single malt distilleries to remain entirely family-owned, and The Glenfiddich 50 Year Old is the crown jewel of their entire collection,” explained Allardice.

The nose is beautifully harmonious with an uplifting, vibrant and complex aroma. The taste is initially sweet with a zesty orange marmalade and vanilla toffee, which then cascades through a wonderful series of layers: aromatic herbs, floral and soft fruits, silky oak tannin and hints of gentle smoke. The finish is exceptionally long with a touch of dry oak and the merest trace of peat.

So, what does a $32,000 Single Malt taste like?

Glenfiddich 50 Year Old Tasting
including four additional rare single malts and multi-course dinner
Monday, November 9
Starts promptly at 7:00 p.m.
Federal Grill
510 Shepherd Drive
Houston, TX 77007
$1,500 per person (plus tax)
Seats are limited. Reservations required by e-mailing (

Woodford Reserve Distillery Series

Designed by Woodford Reserve

Wednesday, November 4, 2015

Jack Daniel’s to Open “Motel No. 7” in Five Cities

imageWhiskeymaker’s accommodations offer unexpected brand experience

LYNCHBURG, TN--Defying traditional expectations of hospitality, Jack Daniel’s Tennessee Whiskey is launching “Motel No. 7.” This immersive event invites consumers to spend a night with Jack and experience the brand’s taste, sound and culture in New York, Miami, Austin, Los Angeles and Chicago. The Motel No. 7 tour will open in Brooklyn, N.Y., at 15 Huron – Greenpoint on Nov. 11-12.

Jack Daniel’s Motel No. 7 offers guests an opportunity to experience Jack Daniel’s and its place in pop culture in an original way. The motel, designed and developed specifically for each of these experiences, will include dedicated rooms where guests can enjoy a classic motel game room, a rock-style salon and royal suite, as well as hidden and exclusive rooms with interactive activities and experiences.

“From music and movies to food and drink, Jack Daniel’s has an undeniable link to pop culture – both past and present,” said Jesus Ostos, Senior Brand Manager for Jack Daniel’s. “We’re channeling that spirit through Motel No. 7, and are excited to bring a unique and unexpected experience for our friends that’s synonymous with our Tennessee Whiskey.”

Additionally, Motel No. 7 will feature a white chapel in each city where consumers can be legally married by an ordained minister, with four couples already signed up to be married at the Brooklyn event by Andrew W.K. Friends and family of the couples, motel staff and brand ambassadors will serve as the wedding party and witnesses, and the wedding package will include everything needed to mark the special day. Afterward, newlyweds from the Motel No. 7 chapel will receive VIP access to the motel and exclusive events.

For more information on Jack Daniel’s Motel No. 7 and invitations to the Brooklyn and upcoming openings, please

Tuesday, October 27, 2015

Glenmorangie A Midwinter Night’s Dram

Designed by ButterflyCannon

Thursday, October 22, 2015

Eastside Distilling's Award-Winning Portfolio of Master Crafted Spirits Now Approved for Sale in Nevada

imagePORTLAND, OR - Eastside Distilling, Inc. (OTCQB: ESDI), a producer of award-winning master-crafted spirits, has signed an exclusive distribution agreement with one the nation's top five liquor distribution companies to distribute and sell its full portfolio of master crafted spirits across the state of Nevada.

Nevada is the 22nd ranked liquor consumption state by volume. It is also ranked in the top five states visited by overseas tourists according to the U.S. Department of Commerce with Las Vegas ranked in the top five destination cities in the country by Trip Advisor. With the addition of Nevada, Eastside Distilling's award winning spirits are now available for sale in 13 states as its national sales rollout moves forward.

"We are extremely pleased to be adding Nevada to the list of states where Eastside spirits are now available, especially with the support of one of the nation's top liquor distributors," said the company's CEO, Steven Earles. "It is one of the most active liquor consumption markets in the country and is world famous for its party atmosphere. We also see Nevada as an important market for building our brand, as it is a top tourist destination both nationally and globally. We believe there is a real opportunity to capture tourist interest while visiting the state and hopefully causing them to seek out Eastside brands on their return home. Nevada is the 13th state where our award winning products are now available for sale and we look forward to adding more states as we build out our national sales footprint."

Wednesday, October 21, 2015

Jack Daniel's Tennessee Honey Introduces New Entrees In Partnership With Completely Fresh Foods

imageLOUISVILLE, Ky., Oct. 21, 2015- Jack Daniel's Tennessee Honey announces a partnership with Completely Fresh Foods on a selection of ready-to-eat barbeque meat entrees. This partnership is an extension of the 2009­­ collaboration between the two companies for the Jack Daniel's Old No. 7 brand.

The initial roll-out of­­ ready-to-eat offerings features a variety of honey barbeque options including pulled pork and chicken, beef brisket, ribs and both chicken and beef strips. These items are currently available in select stores with additional options to follow. All varieties are prepared with the special flavoring of Jack Daniel's Tennessee Honey whiskey.

"Given the success of the traditional Jack Daniel's offerings, and the growing interest of Jack Daniel's Tennessee Honey as a cooking ingredient, this expansion makes perfect sense," said Casey Nelson, Brand Director of Jack Daniel's Tennessee Honey. "There's always been a known connection between whiskey and barbeque, and Jack Daniel's Tennessee Honey brings in flavors of maple, brown sugar, honey and pecan making it an ideal complement. This collaboration offers convenient and great tasting entrees for barbeque lovers."

Just in time for football season and holiday entertaining, these new offerings will add quick and easy options to any menu.  Jack Daniel's Tennessee Honey ready-to-eat meat entrees are currently available at Walmart stores across the country, with plans to roll-out additional retail locations next year.

"We're just getting started," said Josh Solovy, President of Completely Fresh Foods, regarding the collaboration with premium crafted meats and Jack Daniel's. "The essence of Jack Daniel's Tennessee Honey brings a delicious combination of sweet and savory flavors together in every bite."

Tuesday, October 20, 2015

Woodford Reserve Master's Collection Release Pays Homage to Past Distillers' Historic Recipe

imageLOUISVILLE, Ky., Oct. 20, 2015 - Woodford Reserve announces the release of its latest product, the Woodford Reserve Master's Collection 1838 Style White Corn, which will be available for purchase in limited quantities in November. This new bourbon release, representing a convergence of the brand's commitment to innovation, and historic roots, pays tribute to the craftsmanship and vision of past distillery industry leaders Oscar Pepper and James Crow and their original use of white corn in their whiskey production process from the late-1830s to the 1850s.

The Woodford Reserve Master's Collection 1838 Style White Corn was conceptualized and created by respected industry veteran and Woodford Reserve Master Distiller Chris Morris. Drawing from original production records, Morris was able to develop and bring to life a recipe Pepper and Crow might have used. The 1838 Style White Corn release is both inspired by, and pays tribute to, the techniques developed by Pepper and Crow which today have become some of the most well-known and commonly used throughout the industry.

"This Master's Collection release has, in a way, allowed us to go back in time and create a new bourbon by drawing upon materials from our distillery's historic past," says Morris. "Focusing on white corn and honoring the landmark work of Pepper and Crow, we worked to produce an expression that we hope they would approve of."

In the mid-1800s, Oscar Pepper and James Crow engaged in early distilling at the present day site of the Woodford Reserve Distillery.  While at this site, they engaged in innovation, experimentation, and discoveries that ultimately advance the bourbon and whiskey industries. The key bourbon production methods created and refined by Pepper and Crow have since been recognized by historians as advancing the modern bourbon industry and are celebrated through each Master's Collection release. Their work also helped earn the Woodford Reserve Distillery its National Historic Landmark status in 2000.

This year's Master's Collection release especially showcases both the distillery site's heritage, as well as the brand's continued focus on innovation. With each Master's Collection, Master Distiller Chris Morris focuses on one of the five sources of flavor that create Woodford Reserve's balanced and beautifully complex profile. Released as the latest offering under the brand's umbrella of ten total Master's Collection expressions, the 1838 Style White Corn was created by adjusting the whiskey's first source of flavor—grain. The use of white corn instead of the traditional yellow corn complements additional grains within the liquid, including the rye and malt, allowing those characteristics to shine through and create a sharper whiskey.

"Year after year, our Master's Collection is always a favorite of mine to produce, as I enjoy seeing how even the slightest of variations can yield a dramatically different whiskey," says Morris. "What's truly exciting with 1838 Style White Corn is that by simply changing the corn used, we've created a spirit that is new for fans of Woodford Reserve yet still traditional and a perfect representation of our rich heritage."

By using white corn with the same barrels and yeast used to create Woodford Reserve bourbon, the result is a spirit that is lighter in body with a softer, sweeter, fruit-forward profile. The 1838 Style White Corn will be available for purchase in select markets within the United States and in limited international markets beginning in November with a suggested retail price of $99.99 for 750ml.

Originally introduced in 2006, the Master's Collection has become an acclaimed addition to the Woodford Reserve portfolio, with the Collection gaining its inspiration from the tradition and rich heritage of Pepper and Crow that today surrounds the brand's historic distillery. Though individually unique, each Master's Collection release encompasses the distillery's one-of-a-kind production capabilities, combined with Woodford Reserve's focus on contemporary style and straightforward presentation. Today, the Woodford Reserve Distillery is visited by more than 130,000 visitors each year. 

Tasting Notes for Woodford Reserve Master's Collection 1838 Style White Corn

Color: Light golden honey.

Aroma: Soft and nutty with a malty grain note sweetened with apple fruit, hints of spun sugar, cooked sugar and vanilla. Glimpses of cedar and clove spiciness through a delicate veil of oak smoke.

Flavor: Shortbread and a subtly cool lemon custard note are lightly spiced and dried with a dash of white pepper.

Finish: Long and slightly dry with a lingering sweet, buttery texture.

Monday, October 12, 2015

Scotch Making Comes To Life Through DEWAR'S® First Foray Into Virtual Reality

image360 Degree Video Experience Immerses Viewers in the Creation of the new DEWAR'S Scratched Cask

CORAL GABLES, Fla., Oct. 12, 2015 DEWAR'S®, the world's most awarded blended Scotch whisky, is using virtual reality to bring the whisky-making process vividly to life. As part of a new marketing campaign to celebrate the launch of DEWAR'S Scratched Cask, the brand is unveiling a 360 degree virtual reality experience to highlight the creation of their newest product.National Brand Ambassador Gabriel Cardarella leads viewers through the blustery Scottish highlands to follow the scratching and charring process involved in the creation of DEWAR'S Scratched Cask. Consumers will be able to take part by on their mobile phones, tablets and desktops. To enhance the experience, DEWAR'S will offer customized virtual reality viewers at select retailers across the country as well as shipping directly to consumers– through social media and the website. This allows consumers to feel as if they are in Scotland experiencing the process.

"DEWAR'S is proud of the time and dedication that goes into the creation of our whisky, and we are excited for fans to gain a better understanding of exactly how our products are made," said Dan Pilas, VP and Brand Managing Director, DEWAR'S Blended Scotch Whisky Portfolio. "Virtual reality gives us the unique opportunity to share our passion and give consumers a closer look at our home in Scotland."

DEWAR'S Scratched Cask is a new whisky that uses American white oak barrels from its bourbon counterparts to create a unique, new liquid. The result is surprisingly smooth with a flavorful finish. Viewers of Scratched360 follow the barrels across the Atlantic, then journey to the cooperage and warehouse to see the Scotch making process firsthand. From charring and lightly scratching the barrels to filling them back with the liquid, which will rest for several months so the flavors can mellow, viewers follow Cardarella every step of the way. By the end of the video, they have an in-depth understanding of how this whisky is made. The process "isn't easy, but if it was, it wouldn't be worth it," Cardarella tells viewers as he closes the video with an introduction to the Master Blender and visionary of the product—Stephanie MacLeod.

DEWAR'S will further bring the new blend to life through events around the country. A custom-built, 10-foot tall replication of an American white oak bourbon barrel brandished with the DEWAR'S logo will travel across the country, starting in Chicago on October 10th and continuing on to Louisville, New York City and Miami, throughout the month. Consumers will be invited to step into the barrel for a 360-degree, 4D projection mapping video experience that further illuminates the charring and scratching process. There they will sample the product (according to state regulations) and have an opportunity to test the virtual reality viewers. They will also have the ability to use a "groover" tool to graffiti a wall of charred wood and experience the scratching process. With their participation, they will receive sample of DEWAR'S Scratched Cask at an approved local account. Guests are invited to visit DEWAR'S Facebook page to find out more about when and where the barrel will make an appearance in their hometown.

Scratched360 will be amplified with a digital media plan.  Media will focus on banner takeovers, sponsored headlines, rich media on mobile platforms as well as homepage takeovers, dedicated email blasts to readers at specific outlets and social media promotion. The brand will utilize YouTube360, Facebook, Instagram, Tumblr and Twitter as unique points of entry, releasing exclusive content and macro-photography to further showcase the DEWAR'S Scratched Cask process.

Thursday, October 8, 2015

Crown Royal Becomes First Spirits Brand to Include Serving Facts Panel On Packaging

imageNORWALK, Conn., –Diageo announced today that it has begun shipping cases of Crown Royal which include macro-nutritional information on the product. This is the first alcohol beverage brand to include a serving facts panel on its packaging. The panel details serving size, number of servings per container, alcohol by volume, number of calories and grams of carbohydrates, protein and fat per serving – and the U.S. Dietary Guidelines definition of a standard drink – 0.6 fluid ounces of alcohol.

This is the latest step in Diageo’s leadership for more than a decade on the issue of making alcohol facts readily available and easily understandable for consumers. Since 2006, Diageo has provided serving facts information about its brands on its DRINKiQ ( website. Diageo will now continue to add this important information to its labeling and packaging as brands change or update their labels.

A 2014 study conducted by FoodMinds LLC found that 86% of US alcohol consumers agree that serving facts labels that include the 0.6 fluid ounces of alcohol per drink definition provide useful and relevant information, while 83% agree the same information on a label helps them understand the definition of a standard drink. The majority of respondents in the same study specifically indicated that beverage labeling that includes alcohol content per serving is helpful to them in following the recommended dietary guidelines for alcohol consumption.

Twelve years ago, Diageo led the industry in the US when it stood with a coalition of consumer and public health advocates to publicly ask US regulators to allow Serving Fact information on beverage alcohol products. In 2013 the US Treasury’s Alcohol Tax and Trade Bureau (TTB) approved that request, finally allowing labels that include serving size, number of servings per container, alcohol by volume, number of calories and grams of carbohydrates, protein and fat per serving. Since that time, the TTB has approved a label that specifically references the US Dietary Guidelines, which defines a drink as being 0.6 fluid ounces of alcohol.

Many people don’t realize that before the recent ruling by the TTB, it was actually not allowed in the US for beverage alcohol manufacturers to list these basic serving facts on most labels of alcohol products. It is important to note that including serving facts information is now voluntary, so producers have the option to include this information, or not.

“We are proud to take this latest step in the decade-long effort of our company, and that of the more than 70 consumer and public health groups that stood with us in support of labeling in 2003,” said Guy Smith, Executive Vice President, Diageo North America. “We specifically commend the National Consumers League, the Center for Science in the Public Interest, the Consumer Federation of America, and Shape Up! America, who supported this important initiative from the beginning. And we are grateful to the TTB who are allowing the industry to give consumers the information they have been asking for.”

Wednesday, October 7, 2015

Johnnie Walker® Scotch Whisky Proudly Introduces Johnnie Walker™ Select Casks Series with the Rye Cask Finish

imageNEW YORK, Oct. 5, 2015 -- For nearly 200 years the driving force behind the world's leading Scotch whisky brand has been its pioneering and innovative spirit. The Johnnie Walker brand continually strives to create new blends of the highest quality. It is in this tradition that Johnnie Walker will introduce its newest Scotch whisky: Johnnie Walker Select Casks – Rye Cask Finish, a 10-year-old, 46%-ABV (92 U.S. proof), chill-filtered blended Scotch whisky. This will be the first in a series of limited edition wood-finished Scotch blends that will be released over the coming years. Each will feature a different wood finish crafted for today's whisky enthusiast.

Johnnie Walker Select Casks – Rye Cask Finish is a Scotch whisky blend that showcases the best of Scottish blending and maturation expertise. With Cardhu single malt at the heart of the blend, Johnnie Walker's Master Blender Jim Beveridge used whiskies matured for at least ten years in first-fill American Oak casks.  He finished the Scotch in ex-rye whiskey casks, creating a complex new whisky with rich layers of flavor starting with creamy vanilla notes and transitioning to a more spicy finish.

"From the early days when John Walker first blended whiskies in 1820 to the unique blends created today, Johnnie Walker has always thrived on experimentation. I believe that whisky is ever evolving and experimental in nature and I am pleased to present the first rye cask finished blended Scotch whisky," said Master Blender Jim Beveridge. "Johnnie Walker Select Casks is a unique style of Scotch that blends the flavor characteristics of bourbon and rye with some of the classic signature notes and smoothness of Johnnie Walker."

The Master Blender crafted this distinguished blend to be enjoyed neat, on the rocks or in classic cocktails such as the Manhattan or Old Fashioned. It is bottled at 92 proof, a higher proof than the other marques in the Johnnie Walker portfolio, in order to provide a more distinctive character when used in traditional cocktails. However, it remains chill-filtered in order to maintain Johnnie Walker's classic texture and mouth-feel.

This innovative blend is crafted to be enjoyed responsibly among friends, colleagues and family for all of life's occasions.

The suggested retail price of the limited edition Johnnie Walker Select Cask – Rye Cask Finish is $45 (750ml) and will be available from October 2015 in fine wine and spirit stores and bars across the US.

Johnnie Walker reminds you to please drink responsibly.