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Tuesday, February 28, 2017

Jack Daniel's Tennessee Fire And iHeartMedia Team Up To Raise Funds For The Fire Family Foundation

imageLYNCHBURG, Tenn., Feb. 28, 2017 Jack Daniel's Tennessee Fire and iHeartMedia announce the "Rise From The Fire" Concert Flyaway Sweepstakes. Consumers ages 21+ can now enter for a chance to win a trip for two to New York for a benefit concert featuring a top music act. The event will conclude an 11-city iHeartRadio concert series to benefit firefighters and communities affected by fire.

The sweepstakes and concert series are part of an effort by Jack Daniel's Tennessee Fire to raise funds in support of the Fire Family Foundation, an organization that offers immediate assistance to firefighters and their families, fire victims, fire departments and charities. The Foundation believes that by coming together as a "Fire Family," assistance can be provided by those impacted by fire.

"We are truly honored to have the support of Jack Daniel's Tennessee Fire to expand our efforts," says Robin McCarthy, Executive Director, Fire Family Foundation. "It's refreshing to work with a brand that's values are aligned with our mission to help people reclaim their lives after a tragedy such as a fire."

The "Rise From The Fire" program pays homage to Jack Daniel's history. In April of 1930, the Jack Daniel distillery in Lynchburg, TN, was devastated by a fire. The distillery was later rebuilt, and operations resumed in 1937 with a fully functional fire brigade on the grounds. Now, Jack Daniel's Tennessee Fire will carry on the tradition and help others rebuild. The brand will drive donations for the Fire Family Foundation via the website, concerts and at location activations. Jack Daniel's Tennessee Fire will kick off the fundraising efforts with an initial donation of $25,000 to the organization to further enhance its efforts.  

"Jack Daniel himself was a man committed to bettering the community, and with 'Rise From The Fire,' Jack Daniel's Tennessee Fire will continue his legacy," says Casey Nelson, Brand Director, Jack Daniel's Flavor Portfolio. "Through this initiative, we will help firefighters and their families in their efforts to rebuild, while celebrating their selfless contributions."

The sweepstakes is open to legal residents of the United States, who are at least 21 years of age. Consumers can enter until April 30 by visiting and completing the entry form. The concert series will visit San Francisco, Tampa, Cincinnati, Austin, Pittsburgh, St. Louis, Phoenix, Seattle, Los Angeles, Boston and New York. For official rules and tour dates, visit

For Jack Daniel's Tennessee Fire news and updates, follow the brand on social media at Facebook (, Twitter ( and Instagram (

Monday, February 27, 2017

Election Day Bourbon


Friday, February 24, 2017

Thursday, February 23, 2017

Crown Royal Turns Mardi Gras Trash into Treats and Treasure

imageNEW ORLEANS, Feb. 23, 2017 - Each year, New Orleans generously plays host to more than a million revelers who descend upon the city to experience the spectacle of Mardi Gras – often described as "the biggest free party on earth." What many don't see amidst the parties and parades is the extraordinary effort of the city's residents to clean up after the celebrations, clearing from the streets up 100,000-200,000 pounds of trash each night, to maintain the beauty of one of America's most beloved cities by sunrise each day. And much of that trash is comprised of plastic beads, tossed from floats and balconies, which end up on the streets.

This year, Crown Royal, Louisiana's top-selling whisky brand, is helping to lighten the load and assist in the cleanup effort by encouraging consumers 21+ to visit its pop-up party space in front of Harrah's (at the corner of Canal and South Peters) and donate their beads otherwise destined for landfill. Those who part ways with their beads will be rewarded with a royal treat – a King Cake from legendary New Orleans bakery, Gambino's.

Crown Royal is encouraging Mardi Gras revelers in New Orleans to "Live Generously" by donating their beads for King Cakes and for charity.

Beads will be collected in partnership with Arc of Greater New Orleans, a nonprofit organization serving people with intellectual disabilities and delays. Arc operates a year-round Mardi Gras Recycling Center, where used beads are sorted, repackaged and resold for about a dollar per pound, raising money and creating job opportunities for those in need. "We hope to recycle more than 175,000 pounds of beads this year and we're thankful for Crown Royal's generosity in helping us to get there," said Arc Recycling Coordinator Margie Perez.

A portion of the beads will be also repurposed by visual artist Stephan Wanger, who creates dazzling mosaics using recycled Mardi Gras beads. He will invite attendees at Crown Royal's pop-up party to join him in completing his current project, a massive 8' by 96' mural titled "Life in the French Quarter," an attempt to break his own Guinness World Record for the world's largest mosaic.

"We're proud to help give folks a simple way to pay back the generosity the city of New Orleans has shown to us – and to the millions who have experienced Mardi Gras through the years," said Jim Ruane, Crown Royal Brand Director. "We want to show them how easy, fun and rewarding it can be to live generously."

The activation is part of Crown Royal's new campaign, "Live Generously and Life Will Treat You Royally," a mission to inspire a magnanimous approach to life and encourage generosity in all of its many forms. And New Orleans, a city renowned for its hospitality, diversity and generous spirit, provides the perfect backdrop – in fact, much of the brand's advertising campaign was shot in the city, highlighting real New Orleans residents who exemplify a generous spirit.

Parade-goers can visit the pop-up party space during the following times to donate beads, collect their King Cakes, purchase Crown Royal cocktails crafted by local bartenders, enjoy live entertainment and hydrate: Thursday, February 23rd and Friday, February 24thfrom 4-8 p.m. and Saturday, February 25th and Sunday, February 26th from 2-8 p.m.

And whether you're in New Orleans or celebrating Mardi Gras in your hometown, Crown Royal encourages you to enjoy responsibly and drink plenty of water.

Crown Royal Signature Mardi Gras Cocktails

Napoleon's Last Stand

  • 1 oz. Crown Royal Deluxe
  • 3/4 oz. Pimm's
  • 3/4 oz. Lemon Juice
  • 3/4 oz. Simple Syrup
  • Ginger Ale

Place all ingredients (except ginger ale) in a shaker tin. Add ice and shake. Strain over fresh ice in Collins glass. Top off with ginger ale and garnish with slice of cucumber.

Café Royal

  • 1 1/4 oz. Crown Royal Vanilla
  • 1/4 oz. Orange Liqueur
  • 4 oz. Hot Coffee
  • 2 dashes Aromatic Bitters

Pour all ingredients in preheated coffee mug and stir. Garnish with cinnamon stick and whipped cream.

Carnival Queen

  • 1 1/4 oz. Crown Royal Regal Apple
  • 1/4 oz. Dark Berry Liquor
  • 1/4 oz. Lemon Juice
  • Champagne or Sparkling Wine

Place all ingredients in a shaker tin. Add ice and shake. Strain into champagne flute and top off with sparkling wine. Garnish with lemon twist.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the U.S. and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information visit Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at Visit Diageo's global responsible drinking resource,, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.

About Arc
Arc of Greater New Orleans is a 63-year-old non-profit organization serving people with intellectual disabilities, such as Down syndrome and autism. Arc is committed to securing for all people with intellectual disabilities the opportunity to develop, function and live to their fullest potential. Arc serves some 900 children, adults and their families in Jefferson, Orleans, St. Bernard and St. Tammany parishes by providing various services including Family Service Coordination, Respite, Personal Care, Supported Employment, Day Habilitation and Supported Living assistance.

Jack Daniels Ready To Drink Cola, Ginger & Lemonade Cans

The new range provides the ‘perfect pour’ delivering one and a half shots of Jack Daniel’s Old No.7 with a splash of cola, ginger or lemonade to give the authentic smooth taste expected from a classic American serve. Design: JDO Brand & Design

Wednesday, February 22, 2017

Vander Mill - Rye Whiskey


Monday, February 20, 2017

Freedom Whiskey Small Batch Bourbon


Friday, February 17, 2017

Thursday, February 16, 2017

Woodford Reserve Redesigns Packaging

Designed By:  Studio MPLS


Wednesday, February 15, 2017

Whiskies of the World Announces Lineup

imageThe Whiskies of the World Expo today released the exciting line up of brands participating at this year’s events which will be held on Thursday, March 30 in San Jose and on Friday, March 31 in San Francisco. In San Jose over 700 guests celebrate the fine spirits at Forager Tasting Room & Eatery, downtown San Jose's private events venue striving to highlight local craft culture. The San Francisco Belle, Hornblower Yacht (remains docked) is the destination for over 1200 whisky enthusiasts, experts, restaurant and bar owners, and industry specialists.

The flagship event of San Francisco, now in its 18th year, gathers the world’s most fascinating distilled spirits along with their makers and ambassadors to give its guests an opportunity to sample, learn and experience the art of whisky. A San Francisco favorite, the Expo is adding new and exciting details to the evening to make sure that this is the event of the year.

From the biggest brand names to small hard to find boutique whiskies, there will be a spirit to suit everyone’s taste. In addition to incredible spirits from every corner of the world: as close as California to as far as Japan, the Expo will also feature seminars conducted by Master Distillers and Brand Ambassadors.

Travis Tidwell (Moet Hennessy): “Beauty and the Beast: Glenmorangie vs Ardbeg.”
Gabriel Cardarella (Dewar’s): “Last Great Malts.”
H Ehrmann (Elixir): “Whisky Mixology.”    
Adam Spiegel (Sonoma County Distilling)
Cameron Johnston (Alexander Murray)    
Thomas G. Brock and Gen Cigar Partagas (Telford’s Pipe & Cigars): “Cigar and Whisky Pairing.”    

Guests will also enjoy a range of food and whisky pairing with artisanal foods from Dirty Water, Dirty Habit and Thirsty Bear restaurants; Poco Dolce and Bridge chocolatiers, McQuade’sCeltic Chutney, and more. In addition, the Expo will allocate the top deck for Cigar and Whisk(e)y pairing- a stand out component of the event.

San Francisco VIP tickets cost $165 (sold out) and General Admission tickets cost $140.
San Jose tickets cost $80.
For more information and to purchase tickets, visit

Brands Exhibiting are:

Dry Fly
Egan's Irish Whiskey
High West
James E. Pepper
Redemption Rye
Roundstone Rye
Slaughter House Whiskey
8 Seconds Canadian

Alexander Murray
Compass Box
Cutty Sark
Deveron (The)
English Whisky
Exclusive Malts
Glen Scotia
Glenlivet (The)
Highland Park
Isle of Skye
Johnnie Walker
Loch Lomond
Old Pulteney
Paul John Whisky
Royal Brackla
Single Malts
Stalk & Barrel

Black Saddle
Buck Bourbon
Clyde May's
Colorado Gold
Crown Royal
Jack Daniels
Medley Bros
Old Forester
Straight Edge Bourbon
Woodford Reserve

American Craft Distillers
Lost Spirits Distillery
Low Gap Whiskey
Sonoma County Distilling
Spirit Works Distillery
Venus Spirits

Tuesday, February 14, 2017

Sugarlands Distilling Company Presents Electric Orange Appalachian Sippin' Cream

imageGatlinburg, Tenn.— Sugarlands Distilling Company, distillers of award-winning spirits in East Tennessee, have released Electric Orange Cream Liqueur. The newest Appalachian Sippin' Cream is currently available at the downtown Gatlinburg distillery and will soon be available in stores and online at

The new spirit combines a bright, fresh orange zest with the smooth taste of vanilla cream. The vibrant orange taste pairs perfectly with the cream to create a taste similar to frozen cream pops found in your hometown malt shop. At 40 proof, electric orange can be sipped straight out of the jar or added to your favorite float.

Electric Orange joins an award-winning line of spirits that has won 20 awards internationally since distillation began in 2014. Sugarlands Distilling Company offers dozens of creative cocktail ideas on their cocktail page.

Since opening in March 2014, Sugarlands Distilling Company has quickly become one of the most celebrated crafters of moonshine spirits in the country. The East Tennessee distillery currently offers 14 varieties of award-winning moonshine distilled in the Great Smoky Mountains.

Sugarlands Distilling Company combines innovative drinks with a raconteur and thrilling vibe. At the downtown Gatlinburg distillery, craft moonshine and whiskey partners up with live music, moonshine tastings, distillery tours and outdoor adventures in the Sugarlands—an area of the Great Smoky Mountains National Park, also known as “moonshiners’ paradise”. 

Each year, nearly 1 million people visit the distillery, making it America's top-rated distillery experience and the number one "thing to do" in Gatlinburg, Tenn., according to 

Monday, February 13, 2017

Night Side - Fruit Punch


Friday, February 10, 2017

Bennett Mill - Single Barrel Straight Bourbon


Wednesday, February 8, 2017

The World Raises a Glass of Its Favourite Whisky to International Scotch Day

imageLONDON, Feb. 8, 2017 -- In honour of Scotland's gift to the world, to the spirit that has long drawn people in through its status and style, this Friday February 10th 2017 the inaugural International Scotch Day will be celebrated worldwide. The day invites people everywhere to raise a glass of Scotch to celebrate a drink that's made to be enjoyed with good company, wherever and whenever.

Ronan Beirne, Global Marketing Director from Diageo commented, "Scotch is the world's favourite whisky. No other spirit can offer the same range of tastes, textures and flavours; made the same way for over five hundred years in distilleries small and large, the length and breadth of Scotland. The introduction of International Scotch Day shows our confidence in the vibrancy of Scotch. We are proud of the heritage, authenticity and quality of the category but we are also continuing the spirit of innovation and entrepreneurship by adding a new cultural moment and occasion to the calendar to continue to drive and evolve the future of Scotch whisky."

Official International Scotch Day celebrations are taking place all over the world, and fronting the proceedings is world renowned supermodel Coco Rocha and actress Freida Pinto.

To mark the launch Coco Rocha pulled her famous poses against a backdrop of casks in Scotland to capture a series of stunning photographs. "I loved this photo shoot as it playfully partners the swagger and style of Scotch with the craft and artisanship behind the whisky," reflected Coco Rocha.

On International Scotch Day Coco Rocha will be enjoying a Scotch cocktail in some of Mexico City's most vibrant bars and clubs. Across the globe Freida Pinto has already kicked off celebrations in the heart of Manila, having played host to a glamorous event alongside other notable names and faces, and on the day itself she will front celebrations in Mumbai.

Scotch is the very pinnacle of cool - loved in every corner of the globe. It's made to be enjoyed any way you like it. In China, Scotch is often mixed with iced green tea; in the Caribbean it's served with coconut water; and in India they like it straight.

"Personally, my favourite way to drink Scotch is a Johnnie Walker with ginger ale," said Coco Rocha, "but I'll mix it up depending on my mood or what I am doing. If I'm going to drink, I like a nicely made quality drink, versus drinking too many."

People can join the movement and get involved by using #LoveScotch and #InternationalScotchDay. For more information visit

Please drink responsibly.

Monday, February 6, 2017

Backsliding Rye Whiskey


Friday, February 3, 2017

Whiskey 6


Thursday, February 2, 2017

Stillhouse Creek - Gold Rush 1829



Design By:  Front Page

Wednesday, February 1, 2017

Fifth State Whiskey