February 2022 ~ Just Malt

28 February 2022

Pendleton Military Edition Blended Canadian Whisky

By Just malt2/28/2022 10:23:00 AMNewMaltNo comments

Pendleton Military Edition Blended Canadian Whisky 40%-ABV 750ml.

GLENDALOUGH DISTILLERY RELEASES RARE, MIZUNARA CASK-FINISHED WHISKEY

By Just malt2/25/2022 10:11:00 AMMaltNewsNo comments

COUNTY WICKLOW, Ireland, Feb. 25, 2022 Today, Glendalough Distillery has announced the launch of a 7-year-old Irish single malt aged in very rare Japanese Mizunara casks sourced from the island of Hokkaido, Japan.

A relentless search for the most flavorful oak in the world took them from their own wooded mountains in Wicklow to those in the volcanic north of Japan, Hokkaido. This is where they found Mizunara, the most sought-after oak in the whiskey world.

As the first Irish whiskey brand to use the rare and exotic Mizunara, they had very much ventured into the unknown. Bringing Irish single malt and Japanese oak together went far off the beaten path, literally, but it has led to this wonderfully different whiskey.

Mizunara's rarity makes sourcing a great undertaking, but Glendalough was ready for the challenge of being the first Irish whiskey to utilize this oak. The trunks of these uniquely beautiful trees are prone to growing twisted, and they must grow to be twice the age of most oak trees before they can be felled. It then takes three years to dry, and even then, is notoriously difficult to cooper due to its porousness. However, therein lies its saving grace: whiskey can seep deeper into the wood, resulting in an alluring, exotic flavor.

Glendalough 7-Year-Old Single Malt Mizunara Finish
46% ABV / SRP $99.99

Tasting Notes
Nose: Vibrant, fruity and floral
Palate: A luxuriously smooth mouthfeel with notes of dark chocolate orange, sandalwood and cinnamon synonymous with Mizunara whiskeys
Finish: The spirit benefits from an exceptionally long finish of toasted oak and subtle layers of complex, woody spices, with the dark chocolate lingering even longer

"Every whiskey has a story, this one has an epic adventure, worthy of being told over a glass. This whiskey came from a relentless search for the best oak on earth," said Gary McLoughlin, Founder & Marketing Director of Glendalough. "By 'best' I suppose we mean most flavorful. What started in the wooded mountains around our distillery eventually led us to the snowy north of Japan, where we somehow managed to get our hands on Mizunara. As the first Irish distillery ever to use this almost mythical species of oak we had really ventured into the unknown."

On the bottle you'll see a little red thread – the Japanese call it the "red thread of fate." This particular one represents a connection between the wooded Wicklow mountains, and those of Hokkaido and the fateful union of some of the world's best malt (Irish!) and what they maintain is the world's most flavorful oak.

The Glendalough 7-Year-Old Single Malt Mizunara Finish presents at 46% ABV and is available beginning February 28 in limited quantities nationwide at select retailers for SRP $99.99 for 750ml. For more information on Glendalough Distillery's entire portfolio, visit their website at glendaloughdistillery.com and follow them on social @glendaloughdistillery to keep up to date with the latest news.

PR Contact: Olivia Cuccaro, KLG Public Relations | olivia@klgpr.com

About Glendalough Distillery
Founded in 2011, Glendalough Distillery makes luxury craft spirits in the scenic Wicklow Mountains. Initially distilling Poitín, the business quickly grew to offer a broader range of premium and super-premium Irish spirits. Now in its 11th year, the distillery has become a leader in innovating craft Irish spirits, releasing some world-firsts like Irish single malt whiskey aged in rare Japanese Mizunara oak, Irish single malt whiskey aged in Wicklow Irish oak, and a range of distinctive Irish gins distilled from hand-foraged, fresh, wild botanicals picked daily in the mountains that surround the distillery.

New Holland Dragon’s Milk Origin Small Batch Toasted Barrel Proof Straight Bourbon Whiskey

By Just malt2/25/2022 09:55:00 AMNewHolland, NewMaltNo comments

New Holland Dragon’s Milk Origin Small Batch Toasted Barrel Proof 6-Year Straight Bourbon Whiskey 62%-ABV 750ml.

Party Horses Is Bringing Limited-Edition Bourbon And Unprecedented Access To Derby Weekend Through NFTs

By Just malt2/24/2022 09:04:00 AMMaltNewsNo comments

LOUISVILLE, Ky., Feb. 23, 2022 Party Horses announced today Maker's Mark® will be its official bourbon partner for 2022 and supply limited-edition Party Horses commemorative labels to 1,000 early adopters in the coming months. NFTs (non-fungible tokens) in this project are produced as generative artwork that live on a blockchain. Using an Ethereum smart contract that is created through computer code, algorithms uniquely assign traits to each piece of art during a process called "minting."

Party Horses began as a Louisville-based project by co-founders Justin Delaney, a serial entrepreneur and successful multi-exit CEO, and Brook Smith, a philanthropist and prolific racehorse owner.

"We want our mission to be simple to understand," said Delaney. "Use Web3 for good, have fun, create beauty, destabilize the disappointing, and collaborate with others to build amazing things."

Delaney and Smith teamed up with an experienced software engineer, Izaak Prats, whose pedigree includes Meta (formerly Facebook). The project also includes a Team of award-winning designers, Louisville event planner Joey Wagner, and other Louisville-based Web3 enthusiasts. Before the project formally launched, Smith brought in Danish model Helena Christensen and designer Camilla Stærk, after spending some time in the space and realizing the gap in representation for women.

"I've known Helena and Camilla for a long time through other business ventures, and their creativity is rivaled only by their eye for equitability," said Smith. "This is an opportunity to knock down some walls in Derby circles, and also fight for equal representation in the Web3 community."

The premise for the NFT art? What if horses attended the Kentucky Derby to cheer on the human race?

The first digital event occurs on March 1, 2022 when a list of 2,000 early adopters will be able to pre-mint, granting whitelist access. 10k Party Horses will mint two weeks later, on the Ides of March (March 15) unless otherwise notified. NFT holders will be able to access exclusive events, like an exclusive pre-Derby concert featuring a Grammy award-winning artist, with more to be announced soon.

A list of information and frequently asked questions can be found at PartyHorses.com.

About Maker's Mark® Bourbon

In 1953, in Loretto, Ky., Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark continues to make its bourbon the same way. That time-tested approach seems to still be working just fine 60+ years later, as Maker's Mark Kentucky Straight Bourbon was awarded a Double Gold medal at the esteemed San Francisco Spirits Competition in 2021. In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46, Maker's Mark Cask Strength and Maker's Mark Private Selection, the brand's first-ever custom barrel program. For more information, visit www.makersmark.com.

Wild Turkey Single Cask Nation 9-Year Kentucky Straight Bourbon Whiskey

By Just malt2/24/2022 08:55:00 AMNewMalt, WildTurkeyNo comments

Wild Turkey Single Cask Nation 9-Year Kentucky Straight Bourbon Whiskey 56.7%-ABV 750ml.

Dogfish Head Launches NEW Whiskey & Expands Full-Proof Spirits to NY

By Just malt2/23/2022 06:07:00 PMMaltNewsNo comments

Milton, DE , Wednesday, Feb. 23, 2022 – Dogfish Head Distilling Co. excitedly announces the launch of its latest, limited-edition whiskey, Alternate Takes Volume 3: Whiskey Finished in Apple Brandy & Apple Cider Barrels. Clocking in at 45% ABV, Alternate Takes Volume 3: Whiskey Finished in Apple Brandy & Apple Cider Barrels is distilled from 100% pale malt and finished for 36+ months in freshly-emptied Dogfish Head American oak apple brandy barrels and French oak apple cider barrels from Angry Orchard. Available NOW at Dogfish Head’s coastal Delaware properties, Alternate Takes Volume 3: Whiskey Finished in Apple Brandy & Apple Cider Barrels hits shelves in DE, MD, NJ, DC and WA in late February. Folks in NY can expect to see this exclusive whiskey, as well as a plethora of other Dogfish Head Distilling Co. spirits in their favorite liquor stores later this spring.

“Alternate Takes Volume 3 has truly been a labor-of-love for our distilling team. It’s been in the works for more than three years,” said Sam Calagione, Dogfish Head Founder & Brewer. “That makes my anticipation for this product launch even greater, and I can’t wait to share this delicious dram with folks everywhere, especially with you spirits-lovers in New York. It will be awesome to FINALLY be able to send our full portfolio of house-made spirits to our neighbors up north and I’m excited to hear their thoughts on our distillery’s offerings.”

Chock full of intricate complexities, Alternate Takes Volume 3: Whiskey Finished in Apple Brandy & Apple Cider Barrels boasts delicious aromas of warming cinnamon and wildflower honey paired with notes of fresh green apples, roasted chestnut and buttery, dry oaked chardonnay. The third release out of Dogfish Head’s Alternate Takes Series, a lineup of premium, experimental whiskeys, it draws inspiration from analog-aged musicians, who were known for recording various unique takes and trialing alternate sounds until a great record emerged.

“Our Alternate Takes whiskey series is an ode of sorts to the mad chemistry of R&D distilling,” said Sam. “We approach these limited-edition spirits – and really, every creative moment – at Dogfish with a thirst to push new and out-of-the-ordinary ideas to their furthest limits and fullest potentials. Just like music, our off-centered concoctions are boundless, and each alternate take is another piece of the artistic journey.”

For more on Dogfish Head Distilling Co., its Alternate Takes Series and its latest limited-edition whiskey, please visit www.dogfish.com. To track down Dogfish Head’s spirits, check out www.dogfish.com/brewery/fishfinder. Keep an eye on the distillery’s social media channels, @dogfishspirits on Facebook and Instagram, for distribution updates.

Dogfish Head Craft Brewery:

Dogfish Head has proudly focused on brewing beers with culinary ingredients outside the Reinheitsgebot since the day it opened as the smallest American craft brewery more than 26 years ago. Dogfish Head has grown into a top-20 craft brewery and won numerous awards throughout the years, including Wine Enthusiast’s 2015 Brewery of the Year and the James Beard Foundation Award for 2017 Outstanding Wine, Spirits, or Beer Professional. A Delaware-based brand with Dogfish Head Brewings & Eats, an off-centered brewpub and distillery, Chesapeake & Maine, Dogfish Head’s seafood and cocktail spot, Dogfish Inn, a beer-themed inn on the harbor, and Dogfish Head Craft Brewery, a production brewery and distillery featuring the Tasting Room & Kitchen and Dogfish Head Distilling Co., Dogfish Head is a supporter of the Independent Craft Brewing Seal, the definitive icon for American craft breweries to identify themselves to be independently-owned and carry the torch of transparency, brewing innovation and the freedom of choice originally forged by brewing community pioneers. Dogfish Head currently sells beer in all 50 states and Washington D.C. For more information, visit www.dogfish.com, Facebook: @dogfishheadbeer, Twitter: @dogfishbeer, and Instagram: @dogfishhead

Arizona Distillery Looking to Shake up the Liqueur Industry Launches Crowdfunding Campaign

By Just malt2/22/2022 08:24:00 AMMaltNewsNo comments

TEMPE, Ariz., Feb. 22, 2022 CHELLY, makers of a new-age infused limoncello geared for young adults, announced today that they have officially launched their first crowdfunding campaign through StartEngine.

CHELLY is redefining what limoncello really is with a product that has a big kick, smooth taste, and made with natural flavors. It doesn't taste like your typical limoncello – It is a versatile drink that allows the consumer to mix it, shoot it, or sip it.

CHELLY is opening their ownership to the public for the first time, allowing anyone who has $250 (their minimum investment), and an internet connection, to be part owner of CHELLY. CHELLY will use these proceeds to fuel their growth and to scale the business to new levels. "We are at an inflection point where we need to expand our business so that more people can enjoy our award-winning product. We are focused on three main areas which are to partner with a co-packer, to expand our flavors, and to increase our brand awareness by an increased marketing budget and hiring key full-time employees," says CEO and Co-Founder Nicolas Guerrieri.

CHELLY is looking to raise $1,070,000 for this first round and they believe that will fuel their growth to prepare to expand nationwide. CHELLY received a Double Gold at the San Francisco World Spirits Competition and was one of the only two Arizona distilleries to make the Top 100 Spirits of 2021 list!

About Financing Round

CHELLY is using StartEngine as their platform to raise funds. StartEngine is a trusted platform that has raised hundreds of millions of dollars for companies and allows easy access for any investors to invest in private companies safely and securely. CHELLY is looking to raise $1,070,000 in total with a minimum investment of $250. This virtually allows anyone to become part owner of CHELLY to help fuel their next stage of growth which includes obtaining a co-packer, expanding flavors, and increasing their brand awareness.

About CHELLY

Founded in Tempe, Arizona in 2019, CHELLY offers a new-age infused limoncello, which is handcrafted in small batches by the founders themselves. CHELLY is creating a unique proposition by tapping into the deep Italian heritage and craft that makes a delicious limoncello. CHELLY is available In Arizona at retail outlets including Total Wine, AJ's Fine Foods, and Pomo Pizzeria, and through Drizly.com. Find out more at www.drinkchelly.com

Wilderness Trail Distillery Sweet mash Family Reserve 2022 6-Year Bourbon Whiskey

By Just malt2/22/2022 08:08:00 AMNewMaltNo comments

Wilderness Trail Distillery Sweet mash Family Reserve 2022 6-Year Bourbon Whiskey 55%-ABV 750ml.

THE CRAFT IRISH WHISKEY CO. WINS THE CATEGORY FOR BEST IRISH SINGLE MALT AT THE WORLD WHISKIES AWARDS

By Just malt2/22/2022 02:25:00 AMMaltNewsNo comments

LONDON, Feb. 21, 2022 - The Craft Irish Whiskey Co. has won Best Single Malt whiskey in Ireland under the no age statement category from The World Whiskies Awards with its inaugural release The Devil's Keep. This is the first time The Craft Irish Whiskey Co. has entered the prestigious World Whiskies Awards. The company entered three of its four releases, and not only topped the category with The Devil's Keep but it dominated it too, receiving a Silver for its latest release The Taoscán, and a Bronze for its third release, The Brollach.

After seeing off competition in the category from Teeling Whiskey Single Malt, Method and Madness Single Malt, The Whistler P.X. I Love You and Writers' Tears Red Head, The Devil's Keep will now go forward to fly the flag for Ireland at the finals of The World Whiskies Awards on 24th March.

This is the eighth award for The Devil's Keep, a rare triple distilled, single malt whiskey and one of the finest whiskies Ireland has ever created. The launch of The Devil's Keep in November 2020 saw just 333 bottles released. It was the most expensive inaugural first release in history, and sold at auction for USD $60,000 (almost £46,000 and €51,000 Euros), and the oldest triple distilled Irish whiskey in existence, only to be topped by The Craft Irish Whiskey Co.'s second release in February 2021 of the 30-year-old The Emerald Isle Collection.

Amongst its other accolades is a Gold award from the world-renowned International Wine & Spirit Competition (IWSC) 2021 and a Gold from the Global Luxury Spirit Masters 2021. The Devil's Keep also scooped the highest scoring Gold award in the 'Packaging Design Category' of the A' Design Award, Bronze at the Pentawards 2021 and an iLuxury award. It follows a further two awards from 2020; winner of the Luxury Drinks Secondary Pack award at the 2020 Luxury Packaging Awards and Highly Commended under the category of Luxury Drinks Primary Pack at the 2020 Luxury Packaging Awards.

A second release of The Devil's Keep is due in the coming months.

Commenting on the award, Jay Bradley, founder and CEO of The Craft Irish Whiskey Co. said: "I couldn't be prouder of how our whiskeys are speaking for themselves on the world stage. We spared no expense with The Devil's Keep, from the liquid to the design to the accompaniments. We missed last year's awards deadline as we wanted to leave the whiskey a little longer to ensure it was absolutely perfect. I felt the whiskey needed another week in virgin Hungarian oak and I was tasting it daily. I only released when I knew it was absolutely perfect. It's all the sweeter to be recognised this year by the highly regarded World Whiskies Awards and we look forward to very much representing Ireland on the 24^th March for the world title!"

Luca Nichetto and Mortlach Scotch Whisky Unveil SEI, a Bespoke Decanter that Celebrates Whisky's Best Kept Secret

By Just malt2/21/2022 08:48:00 AMMaltNewsNo comments

LOS ANGELES, Feb. 17, 2022 - Mortlach Single Malt Scotch Whisky, a nearly 200 year old treasure of Scotland's iconic Speyside region, has partnered with world-renowned designer Luca Nichetto, founder of Nichetto Studio, on SEI, a bespoke whisky decanter that celebrates the boldness and complexity that defines the Mortlach brand. Pioneered by an engineer and a doctor, whose analytical minds and shared passion for design informed a distinct approach to whisky-making, Mortlach is deeply rooted in thoughtful craftsmanship. SEI by Luca Nichetto is the first product from Mortlach By Design, a program that will partner with some of the world's best designers on bespoke products that culminate in an extraordinary whisky experience.

SEI, made from hand-blown Murano glass, embodies the bold characteristics that differentiate Mortlach. The decanter is rooted in its hexagonal base, a perfect geometric shape directly inspired by Mortlach's unique distillation process, known as "The Way," which features six stills that bring together three distinct streams of liquid to create the whisky's complex taste. From there, SEI - meaning six in Nichetto's native Italian - blossoms into an organic form, mysterious and natural, much like the spirit itself: "The Mortlach distillery was pi by two outliers; the Cowies didn't come from distilling backgrounds and used their design prowess and engineering precision to concept a completely unique approach that has never been replicated," said Nichetto. "As a creative myself, I am so inspired by others who have made their own way, and feel the SEI decanter reflects this bold, innovative spirit."

Handling the decanter itself is a sensual experience; SEI's tactility stems not only from the form, but the treatment of the glass's exterior. The entire piece has a sanded finish that accentuates the color of the liquid within, a hue that almost exactly matches the amber tone popular in Murano glass. Traditionally, decanters were reserved for only the finest of spirits; Nichetto's vessel holds fast to this ideal and is meant to be poured and adored, celebrating the luxurious spirit of Mortlach.

"The world of whisky is steeped in ritual and tradition, but Mortlach, while still a darling of connoisseurs, embodies modern luxury - bold and complex, yet elegant and understated," said Sophie Kelly, Senior VP of Whiskies for North America at Diageo. "Luca truly understands the essence of this spirit, and his decanter complements it perfectly."

SEI will be included in Vessels, an exhibition from SIZED.STUDIO that will showcase over 100 vessels from collaborators, designers, arts, and dealers. The show opens on February 16th and will run for two weeks; all proceeds from any sale of the decanter will be donated to ReBuild Foundation, a Theaster Gates founded platform for art, cultural development, and neighborhood transformation.

The Mortlach By Design series will continue over the course of the year, revealing custom designs by celebrated creatives such as Joe Doucet and Sabine Marcelis, among others. The pieces will celebrate the unique characteristics of Mortlach and will come together to create the ultimate whisky experience.

For more information or to purchase a bottle of Mortlach, visit mortlach.com.

About Mortlach
The Mortlach distillery was founded in 1823 in Dufftown, Scotland by James Findlater and his two partners, Donald McIntosh and Alexander Gordon. In 1852, the distillery was reopened by John Gordon after a few silent years. In 1853, Gordon took on George Cowie as a partner, a former engineer who spent a career carving the great Scottish railways into the rugged landscape, creating John Gordon & Co. Cowie became the sole proprietor when Gordon died in 1867.

Dr. Alexander Cowie, George's son, oversaw the very first spirit distillation through a completely unique and fiendishly complex process, which he crafted using his scientific acumen. He was not a distiller by trade and had not long returned from a posting in Hong Kong, where he spent five years practicing medicine. After the untimely death of his older brother, he returned to run Dufftown's oldest distillery with his father. George bestowed it all to Alexander when he died, and Alexander doubled the stills his father left him. www.mortlach.com

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

About Nichetto Studio
Luca Nichetto founded his eponymous multidisciplinary design practice in Venice, Italy in 2006, specialising in industrial design, product design and design consultancy. From the very beginning, Nichetto Studio worked with a number of different brands and organisations; these collaborations were to become a cornerstone of his work and his influence had soon expanded far beyond Venice and Italy's borders. Fellow Treviso-born designer Francesco Dompieri joined the studio as a partner in 2007, and four years later, Nichetto opened a second studio in Stockholm, Sweden, catering to an ever growing number of requests for collaboration from international companies.

Today, the studio works with a variety of brands and clients from around the world and its expertise is sought out across all design disciplines. A deep passion for, and knowledge of, industrial and craft manufacturing processes runs through every aspect of the studio's work. Its projects abound in carefully selected cultural references and a keen attention to detail. The practice's unique position within both Scandinavian and Italian design culture has given Nichetto Studio worldwide acclaim that extends far beyond the confines of the design industry.

Boann Distillery The Whistler P.S. I Love You Single Malt Irish Whiskey

By Just malt2/21/2022 08:36:00 AMNewMaltNo comments

Boann Distillery The Whistler P.S. I Love You Single Malt Irish Whiskey 46%-ABV 750ml.

Gordon & MacPhail Connoisseurs Choice Glenburgie Distillery Single Malt Scotch Whiskey

By Just malt2/18/2022 10:29:00 AMGordonMacphail, NewMaltNo comments

Gordon & MacPhail Connoisseurs Choice Glenburgie Distillery Single Malt Scotch Whiskey 52.9%-ABV, 700ml.

Luca Nichetto and Mortlach Scotch Whisky Unveil SEI, a Bespoke Decanter that Celebrates Whisky's Best Kept Secret

By Just malt2/18/2022 02:33:00 AMMaltNewsNo comments

LOS ANGELES, Feb. 17, 2022 -- Mortlach Single Malt Scotch Whisky, a nearly 200 year old treasure of Scotland's iconic Speyside region, has partnered with world-renowned designer Luca Nichetto, founder of Nichetto Studio, on SEI, a bespoke whisky decanter that celebrates the boldness and complexity that defines the Mortlach brand. Pioneered by an engineer and a doctor, whose analytical minds and shared passion for design informed a distinct approach to whisky-making, Mortlach is deeply rooted in thoughtful craftsmanship. SEI by Luca Nichetto is the first product from Mortlach By Design, a program that will partner with some of the world's best designers on bespoke products that culminate in an extraordinary whisky experience.

For more information or to purchase a bottle of Mortlach, visit mortlach.com.

Diageo is listed on both the New York Stock Exchange and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

BAILEYS DELICIOUSLY LIGHT PARTNERS WITH CONTEMPORARY ARTIST BARON VON FANCY TO HELP CELEBRATE THE LIGHT MOMENTS IN LIFE

By Just malt2/18/2022 01:30:00 AMMaltNewsNo comments

NEW YORK, Feb. 17, 2022 -- What's a light moment you might ask? It's taking that much needed time out of your day to celebrate yourself and your loved ones, whether it be over a delicious treat or a good laugh. To help encourage more of these moments, Baileys Deliciously Light Liqueur is partnering with contemporary artist, Baron Von Fancy, known for pushing the boundaries of design using expressive lettering, vivid colors and unexpected materials. Equally lively and audacious, Baron Von Fancy is using his individualistic style of art to spark moments for us to admire the unexpected, grin at his clever slogans, and treat ourselves with Baileys Deliciously Light iced coffee (because iced coffee is always a good idea!).

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9017051-baileys-deliciously-light-and-artist-baron-von-fancy-sweepstakes-and-iced-coffee-kit/

"Each day is a new opportunity to focus on ourselves and appreciate the light moments in life," says Baron Von Fancy. "I'm excited to partner with Baileys Deliciously Light to help encourage more people to seek out the moments that unwittingly enhance our daily rituals – and sometimes the best way is with a Baileys Deliciously Light iced coffee break."

To help inspire more of these moments, you can now enjoy a special message from Baron Von Fancy, either by admiring a work of art in your city or by sipping on a cocktail at home with friends and family:

"Light Note" Sweepstakes: Consumers can vote for their city for a chance to win an original, one-of-a-kind, large-scale mural, designed by Baron Von Fancy. The city that receives the most votes wins! Votes can be casted at deliciouslylight.baileys.com through March 31, 2022. Rules and restrictions apply.
Cold Weather, Colder Brew: Want to bring Baron Von Fancy's artwork into your home? You're in luck! In partnership with Cocktail Courier, Baileys Deliciously Light is offering a custom cocktail kit suited for year-round iced coffee aficionados (you know who you are!). The "Always Light, Always Right" Cocktail Kit includes an iced coffee tumbler, milk frother and beverage sleeve – all of which are adorned with custom Baron Von Fancy artwork. The complete cocktail kit is available to purchase at CocktailCourier.com

"As we continue to ease into this year, Baileys Deliciously Light is delighted to help kick things off," says Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America. "We hope this collaboration helps foster a lightness of spirit in more ways than one, and we're sure that Baron Von Fancy's messages will act as the perfect reminder to continue to enjoy those light moments in life!"

Launched in February 2021, Baileys Deliciously Light is the brand's lightest indulgence yet. Made with 40% less sugar and 40% less calories than Baileys Original Irish Cream*, it's currently available wherever fine spirits-based beverages are sold for a suggested retail price of $23.99 for a 750ml bottle. Enjoy Baileys Deliciously Light over ice, chilled, in a smoothie or with hot, iced or whipped coffee so you now have more occasions to treat yourself including daytime celebrations, brunch and many more. For more information, please visit www.BAILEYS.com.

About BAILEYS™ Irish Cream Liqueur
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whiskey and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Deliciously Light, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Baron Von Fancy
Born and raised in New York City, Contemporary Artist Baron Von Fancy (AKA Gordon Stevenson) constantly strives to push the boundaries of his art and designs, employing boldly expressive lettering, incredibly vivid colors, and a range of materials including fluorescents, glue, dyes, and reactive paint. Capturing poignant phrases in his paintings, works on paper, graphics, multimedia, and even commercial works, the artist seeks to question conventions by infusing his work with elements of street art that inspired him since he was a child.

*Baileys Deliciously Light - per 2.5 fl. oz. serving - Average Analysis: calories - 139; carbs - 9.3 g; protein - 0.8 g; fat - 3.7 g; sugar - 7.8g. Compared to Baileys Original Irish Cream per 2.5 fl. oz. serving: calories - 233; carbs - 16.1g; protein - 2.1g; fat - 10.1g; sugar - 13.3g.

Crown Royal Adds New Whisky Lemonade Flavor to Ready-to-Drink Cocktail Lineup

By Just malt2/17/2022 09:25:00 AMCrownRoyal, MaltNewsNo comments

NEW YORK, Feb. 16, 2022 Crown Royal is bringing the flavor to spring and summer celebrations for the next generation of drinkers (21+) with Whisky Lemonade, its newest ready-to-drink cocktail flavor.

Crown Royal introduces Whisky Lemonade ready-to-drink cocktail flavor for a limited time.

With three award-winning canned cocktail flavors* currently in its portfolio - Whisky & Cola, Washington Apple, and Peach Tea - Whisky Lemonade combines the refreshingly light taste of lemonade with fruity whisky notes. Its effervescent taste – with balanced levels of sweetness and tartness and plenty of whisky character – are what Crown Royal drinkers know and love. This new, bold flavor is what turns parties into block parties, BBQ's into neighborhood feasts, making it the perfect choice to enjoy with friends and family this spring and summer.

"At Crown Royal we're continuously ideating new blends and flavor profiles to meet the evolving tastes of our drinkers," said Nicky Heckles, Vice President at Crown Royal. "The new Whisky Lemonade flavor is the latest innovation that fuses a familiar summertime staple with the boldness of our whisky, providing a fresh take on ready-to-drink cocktails."

This February, the original flavors Whisky & Cola, Washington Apple, and Peach Tea will be available nationwide so that drinkers from across the country – who love a variety of delicious flavor offerings – will be able to enjoy all spring and summer long.

Crown Royal Whisky Lemonade is best served chilled and is available for a limited time in select locations across the nation in 4-packs priced at $14.99 SRP. Each ready-to-drink cocktail has 7% ABV.

Crack open a can of Whisky Lemonade with your best friends, responsibly.

*The 2021 San Francisco Worlds Spirits Competition awarded Crown Royal Washington Apple Double Gold and Whisky & Cola and Peach Tea Flavors Gold Medals.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

Diageo is listed on both the New York Stock Exchange and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

Angel’s Envy Releases Limited-Edition Rye Whiskey Aged In Ice Cider Casks

By Just malt2/16/2022 08:41:00 AMMaltNewsNo comments

The fourth release in ANGEL'S ENVY's Cellar Collection, this limited-run of just 6,000 bottles marks the brand's first new finished rye offering since 2013

Beginning today, members of ANGEL'S ENVY's 500 Main can enter to win the chance to purchase the release ahead of the official launch; public sale will begin on February 25 at select retailers in NY, CA, FL, TN, IL, TX and KY, as well as at ANGEL'S ENVY's distillery

LOUISVILLE, Ky., Feb. 15, 2022 -- ANGEL'S ENVY®, the Louisville-based craft distiller that produces small batch, finished whiskeys, today announced the release of its ANGEL'S ENVY Rye Whiskey Finished in Ice Cider Casks. ANGEL'S ENVY created this first-of-its-kind release by finishing seven-year-old, 95% rye whiskey for 364 days in ice cider casks from Vermont-based Eden Specialty Ciders. It is the fourth release in ANGEL'S ENVY's Cellar Collection, the brand's special release program that honors the late Lincoln Henderson's pioneering and innovative spirit.

"The flavor profile of this whiskey is very unique – the spiciness of the rye is balanced by the fruity sweetness from the ice cider casks, and there's a crispness that is really distinct. We've never seen a whiskey finished in ice cider casks before, so we're excited to introduce this finish as part of our Cellar Collection," said Kyle Henderson, ANGEL'S ENVY's Distillery Production Manager. "My brother, Andrew, was the one who found these barrels and raised the idea of an ice cider finish; he's really championed this project from the beginning. As we tasted samples and learned more about the craftsmanship, time and resources required to create each bottle of ice cider, we fell in love with the product and the process and knew these special casks would be an excellent match for our rye."

Ice cider is a dessert-style cider that is produced primarily in the northern US and Canada. The French oak casks used to finish this ANGEL'S ENVY release were used by Eden Specialty Ciders to create an ice cider from tart, late-season Northern Spy apples that had been naturally cold-concentrated in Vermont before partial fermentation and aging. Inspired by the unique, climate-driven elements of ice cider production, ANGEL'S ENVY packaged its Rye Whiskey Finished in Ice Cider Casks in a frosted glass bottle and commemorative gift box.

The limited-edition release, which consists of just 6,000 bottles total, will be available for purchase beginning on February 25 at select retailers in NY, CA, FL, TN, IL, TX and KY, as well as at ANGEL'S ENVY's downtown Louisville distillery. Beginning today, ANGEL'S ENVY 500 Main members can enter for the chance to purchase a bottle ahead of the public sale for pickup at ANGEL'S ENVY's distillery. A total of 500 bottles will be reserved for the 500 Main presale lottery.

ANGEL'S ENVY Rye Whiskey Finished in Ice Cider Casks is 107-proof (53.5% ABV). On the nose, it offers notes of caramel candy apple and toasted oak, with faint notes of nuttiness and cinnamon. The palate features bold peppery and cinnamon notes accompanied by vanilla, ripe apple, toffee and butterscotch. The finish is long and transitions from spicy to sweet, with notes of brown sugar and apple with hints of earthiness and oak. Suggested retail price for a 75omL bottle, which may vary by market, is $249.99. For more information, visit angelsenvy.com/whiskey/IceCiderFinish.

About ANGEL'S ENVY
ANGEL'S ENVY is a Louisville-based craft distiller that produces small batch, finished whiskeys. Co-founded in 2010 by the late Master Distiller Lincoln Henderson and his son Wes Henderson, it began as a passion project that combined their family's deep-rooted passion for and knowledge of the industry with an innovative outlook on bourbon making and finishing. Today, the ANGEL'S ENVY team continues to produce several highly acclaimed core offerings – a Kentucky Straight Bourbon Finished in Port Wine Barrels and a Rye Whiskey Finished in Caribbean Rum Casks – as well as a variety of innovative, special releases.

ANGEL'S ENVY opened the doors to its distillery in 2016 – it was the first full-production whiskey distillery in downtown Louisville and is located at 500 East Main Street. The company distributes to all 50 U.S. states and several select international markets as of February 2020. ANGEL'S ENVY is produced by Louisville Distilling Company, a subsidiary of Bacardi Limited.

For more information, please visit us at www.angelsenvy.com, or on:
Facebook: facebook.com/AngelsEnvyBourbon or facebook.com/TourAngelsEnvy
Twitter: @angels_envy
Instagram: @angelsenvy

I.W. HARPER LAUNCHES ULTRA-PREMIUM CABERNET CASK RESERVE, WHERE KENTUCKY STRAIGHT BOURBON AND CALIFORNIA CABERNET CASK-FINISHING COME TOGETHER IN EXQUISITE HARMONY

By Just malt2/16/2022 08:37:00 AMMaltNewsNo comments

NEW YORK, Feb. 15, 2022- The I.W. Harper brand is introducing a new spirit to its timeless collection: Cabernet Cask Reserve. This Kentucky Straight Bourbon Whiskey finished in Cabernet Casks joins the line-up of the brand's original Kentucky Straight Bourbon Whiskey and the 15 Year Old expression. Seven years after the brand's relaunch, I.W. Harper is introducing this classic whiskey with exceptional style and substance. Celebrating the legacy and inspiration of the golden era combined with modern refinement, Cabernet Cask Reserve brings out the whiskey and wine-finished flavors in exquisite harmony.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9014951-iw-harper-ultra-premium-cabernet-cask-reserve/

Cabernet Cask Reserve is a Kentucky Straight Bourbon Whiskey aged for four years in new charred American oak barrels, then perfected in luxury California Cabernet Sauvignon casks and bottled at Stitzel-Weller Distillery, one of the true cathedrals of the American Whisky industry. This spirit takes the distinct character of fine Cabernet wine and pairs it with the brand's bold bourbon to create a clean, dark fruit and wine-like aromatics, along with an exceptionally complex flavor.

Cabernet Cask Reserve (90 proof/45% ABV) delights whiskey lovers with a smooth and smoky taste of rich oak and vanilla out front, a hint of dark fruit on the backbeat, followed by a clean and smooth finish. While recommended to enjoy neat, consumers are encouraged to enjoy Cabernet Cask Reserve on the rocks or as the key ingredient in a cocktail, such as the Exquisite Harmony.

Created by the co-owners of the Atlanta-based lifestyle brand Whiskey & Rosemary, Erika Moore and Raquel Ravenell specially crafted the Exquisite Harmony cocktail to bring out the complex flavors of the I.W. Harper Cabernet Cask Reserve.

Exquisite Harmony Cocktail
1.5 oz. I.W. Harper Cabernet Cask Reserve
1 oz. Honey Syrup
1.25 oz. Cranberry
3 Dashes Aromatic Bitters
3 Dashes Chocolate Bitters
1 Sprig Rosemary

Garnish: Dried Grapefruit
Glassware: Rocks

Method: Add rosemary to a cocktail shaker and muddle for 7 seconds. Add honey syrup and I.W. Harper Cabernet Cask. Stir until honey dissolves. Add all other ingredients. Add ice. Shake vigorously for 20 seconds. Strain over ice. Garnish with dried grapefruit slice.

In celebration of the Cabernet Cask Reserve launch, I.W. Harper is collaborating with Social Studies, the go-to- resource for all things entertaining. The companies will be offering consumers specialty at-home kits with products from diverse creators such as Black and women-owned businesses. Kits include place settings for four with a mix of rentable items such as plates and flatware, as well as keepable items like Estelle Colored Glasses, Ian James napkin rings and coasters and a few treats and cocktail garnishes that complement Cabernet Cask Reserve. This kit will be available for rent from February 15 through March 14 on the Social Studies website for $90 per guest.

"We're thrilled to be introducing this special spirit from the I.W. Harper portfolio," said Gustavo Salguero, Senior Brand Manager Irish & North American Whiskeys at Diageo. "Our Innovation, Liquid and Supply teams distilled an exquisite spirit and designed a stunning packaging to continue the legacy of I.W. Harper's golden era, as we refine our whiskey with a flavorful modern twist."

This expression's suggested retail price is $49.99 (750 mL) and will be available for purchase in the U.S. at select retailers and Drizly.com.

I.W. Harper encourages consumers to please drink responsibly. For more information about I.W. Harper Cabernet Cask Reserve, please visit https://www.iwharper.com/whiskeys.

About I.W. Harper
The story of I.W. Harper begins when German immigrant Isaac Wolfe (I.W.) Bernheim arrived in America with $4 and a dream. In 1872, Isaac and his brother Bernard founded their own liquor company as whiskey wholesale dealers and began bottling bourbon as I.W. Harper Kentucky Straight Bourbon Whiskey. The spirit quickly gained popularity around the world, leading the brand to shift its focus to the Asian market and cease distribution in the United States by the end of the 1980s. Over 20 years later, the I.W. Harper brand has made its comeback to the U.S., bringing with it a commitment to refinement and authenticity that its original founders embraced.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's, Windsor whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and our performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices.

J&J Spirits Single Batch Nation Black Button 5-Year New York Straight Bourbon Whiskey

By Just malt2/16/2022 08:32:00 AMNewMaltNo comments

J&J Spirits Single Batch Nation Black Button 5-Year New York Straight Bourbon Whiskey 58.3%-ABV 750ml.

WoodCraft Bourbon Blender is Taking Craft Bourbon Back to Its Roots

By Just malt2/15/2022 10:32:00 AMMaltNewsNo comments

(February 14, 2022 – Cincinnati, Ohio) – The innovators at WoodCraft Bourbon Blender have created a system that brings the custom bourbon of the 1800s to all bourbon lovers today. This has translated into a new way of consuming bourbon by giving patrons what they want; their own personal single barrel bourbon by the glass or bottle.

Initial consumer and industry reaction has been so positive that the team is now franchising WoodCraft Bourbon Blender. The first WoodCraft Bourbon Blender franchise, Barrels & Billets, will open its doors in Louisville, on the famous Whiskey Row, on February 23^rd.

This exciting new bourbon experience where guests can blend, create and bottle their very own bourbon will complement Louisville’s thriving bourbon tourism industry by offering guests a fun and unique way to participate in the blending of their own personal bourbon. Guests will blend with six award-winning WoodCraft bourbons which include a 200 Year Oak, European Oak, American Oak, Cherry Wood, Maple Wood, and Smoked Oak. During the experience, guests will learn the art of bourbon blending before the blending process begins. Once the blending experience is complete, guests can have their recipe bottled onsite.

The franchisee is the Hillerich family - famous for their Louisville Slugger baseball bats. They have a link to whiskey as the original family immigrant, J. Frederick, was a barrel maker. They also have showcased years of expertise with consumer experiences such as their famous Louisville Slugger Museum & Factory.

“Some may be wondering why a sports and attraction company is getting into the bourbon business, but Barrels & Billets is actually a continuation of H&B’s long history of creating uniquely Louisville experiences for our fans and guests,” said John Hillerich, President & CEO of Hillerich & Bradsby Co.

Co-founders Doug Hall and Joe Girgash created the WoodCraft finishing system to offer everyone the ability to have their own custom bourbon. Despite the chaos of Covid, they’ve worked through massive regulatory and production issues to make it possible for everyone to have their own bourbon again - one drink or one bottle at a time for a reasonable price. As Doug says, “Owning your own custom bourbon distillery is a ton of fun. That said, you need to have patience as the process for regulatory approval is painful.”

It took three long years to turn this dream into a reality. Doug leveraged the invention skills from his other company, The Eureka! Ranch, and worked through the many challenges including those outlined below.

Working through state and federal rules and regulations
Teaching customers how to create their own custom bourbon recipes
Creating a way for the custom bourbon to have reliability so that it can be repurchased at later dates
Discovering a cost-effective system for creating individual bottles for the custom bourbon

The process is simple. Consumers can create their custom bourbon three ways:

Enjoy a one hour blending experience, while learning about the art and science of master bourbon blending
Work with a 2 minute Artificial Intelligence Bourbon Wizard
Buy a custom Bourbon Blending Kit to do at home guided by an internet accessible video.

However, it doesn’t end here. Doug and Joe are constantly working on next steps.

They will continue to expand the franchising of the free-standing WoodCraft Bourbon Blending Machines in stores, as well as fractional franchising in over 20,000 distilleries, breweries, and wineries. With a low investment, and small space requirement - franchisees can soon offer custom bourbon experiences and bourbon bottles to their clients.

They are also developing a way for a version of the blending machine to be available in bars and restaurants. Additionally, they are building on their initial success of Dexter Bourbon and Noble Oak Bourbon and working to develop limited edition releases for franchisees to sell. And, Doug, as a Canadian-American, is in talks to take the franchising of custom bourbon to Canada, and ultimately, around the world.

WoodCraft Bourbon Blending Franchising is currently not available in all states. In keeping with Federal and State laws there is a disclosure process that must be followed. To learn more, please visit www.BourbonFranchise.com

Eastside Distilling Launches New Premium Maraschino Cherry Whiskey In Continuing Limited Release Flavored Whiskey Lineup

By Just malt2/15/2022 09:47:00 AMMaltNewsNo comments

New flavored whiskey made exclusively with Luxardo's Italian Imported Cherry Liqueur

PORTLAND, Ore., Feb. 14, 2022 - Just in time for Valentine's Day, Portland's Eastside Distilling will release its first ever Maraschino Cherry Whiskey, crafted with Eastside's rare whiskey blend and Italy's premier Luxardo Maraschino Liqueur. This will be the second flavored whiskey in Eastside's lineup, following the release of Marionberry Whiskey in fall 2021.

The famed Luxardo cherry liqueur is the original Maraschino, made from sour Marasca cherries since 1821 by the Luxardo family. It is distilled using the fruit's skins, pits, leaves, and stems, giving it a distinct nutty flavor. Luxardo's Marasca cherries are the gold standard, harvested at peak season during the summer, resulting in an aromatic, sweet-tart, and real fruit-tasting liqueur that is unrivaled. Eastside's new Cherry Whiskey was made exclusively with permission from Luxardo.

"Combining Old World liqueur with select casks of New World American whiskey creates a unique and approachable product that's the perfect addition to any bar, and is sure to entice consumers new to the world of whiskey," says Jason Ericson, Eastside's Head Distiller. "This unique fruited whiskey is guaranteed to transport the senses to the Italian Riviera."

Eastside Cherry Whiskey is perfectly balanced and not too sweet. It has a bright, distinct aroma of cherry mixed with whiskey notes of dry fig and oak tannins. It tastes of cherry fruit, vanilla, and pie crust, with hints of citrus. Bottled at 30% ABV, it excels as a cocktail base or as an addition to any drink.

It will be available for purchase starting today, February 14, at select liquor stores in Oregon for $39.95 and online at eastsidedistilling.com with nationwide shipping, while supplies last. Distribution will also expand to California, Washington, Colorado, Arizona, and Texas this year.

Photos of Eastside's Cherry Whiskey can be found here.

About Eastside Distilling
Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon since 2008. The company's distinguished product lineup includes its newly released Eastside limited-edition spirits portfolio, Azuñia Tequilas®, Burnside Whiskeys®, Hue-Hue Coffee Rum®, and Portland Potato Vodkas®. Eastside is widely recognized for its expertise in blending, aging, and finishing distillates hand-selected from the finest spirit producers worldwide and using locally grown ingredients and pure Oregon water for superior taste and quality. For more information, visit www.eastsidedistilling.com, or follow the company on Instagram and Facebook.

Hill Dilly Dill Devil Spicy Pickle Flavored Whiskey

By Just malt2/15/2022 08:25:00 AMNewMaltNo comments

Hill Dilly Dill Devil Spicy Jalapeno Pickle Flavored Whiskey 35%-ABV 750ml.

Crown Royal & Erin Andrews Celebrate Super Bowl LVI Raising A Glass To Women In Sport

By Just malt2/14/2022 09:52:00 AMCrownRoyal, MaltNewsNo comments

NEW YORK, NY Feb. 14, 2022 - As football fans celebrate another incredible Super Bowl and the official end of football season, Crown Royal, one of the first ever-whisky sponsor of the National Football League (NFL), is proud to have made this NFL season on of the most generous season in football history with the 'Kick Off with Crown Royal' initiative. Rounding out a season full of generosity, Crown Royal, and legendary sportscaster Erin Andrews recognized 56 of the most influential women in sports with a gift of the brand's newest whisky – Crown Royal Aged 18 Years, to toast and enjoy during the nail-biting game.

Rounding out a season full of generosity, Crown Royal, and legendary sportscaster Erin Andrews recognized 56 of the most influential women in sports with a gift of the brand’s newest whisky – Crown Royal Aged 18 Years, to toast and enjoy during the nail-biting game.

An extra rare blend of the brand's most exceptional whiskies, the complex liquid intensified with the extensive aging process brings out richer, more intricate flavors and exquisite smoothness. Along with the gift, a donation of $1000 was given on behalf of each of the 56 recipients to Women in Sports and Events (WISE) to commemorate Super Bowl LVI. The donations are part of the brand's $1 million commitment to serving those who serve us via the Crown Royal Generosity Fund (a donor advised fund), spotlighting communities who make game day great.

"I'm thrilled to partner with Crown Royal and recognize 56 women who have truly made a difference in the world of sports. Women have had a huge impact in sports culture and lifestyle, and I am proud to say that I am in good company with these trailblazers," shared Erin Andrews. "I'm excited to see more change with the future women leaders in all areas of sport – from coaching to senior management, my personal passion journalism and beyond."

As part of the brand's ongoing commitment to those who make game day great, Crown Royal honored the contributions women have given to the sports industry by partnering with WISE, the leading voice and resource for women in the business of sports. With the brand's donations, WISE will continue its mission of assisting women in navigating and accelerating their careers through a combination of programming and online tools designed to provoke thought, personal and professional growth, and engagement.

"All season long, Crown Royal and our NFL team partners have given back to thank those who take care of us off the field in the areas of hospitality and military," said Sophie Kelly, Senior Vice President North American Whiskies. "We're thrilled to end the first year of our historic partnership by taking a moment to push the envelope even further to recognize a group of powerful women in sports. Each recipient is exceptional, and we feel honored to raise a glass of Crown Royal Aged 18 Years and toast to their unique journeys and contributions to the sports industry."

This past season, the brand's generosity efforts continued the decade-long Purple Bag Project in partner stadiums, where fans were able to pack Crown Royal bags as care packages for active-duty military proudly serving overseas. Crown Royal and their NFL team partners also celebrated local hospitality and military service members who are making a positive impact in their communities with Crown Royal's "That Deserves a Crown" initiative.

Crown Royal invites you to raise a glass to all those who helped us enjoy our favorite teams throughout the season, and please drink responsibly.

Diageo is listed on both the New York Stock Exchange and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Women in Sports and Events (WISE)
WISE — Women in Sports and Events — is the leading voice and resource for women in the business of sports, providing members with programs, tools and support to reach their professional goals and accelerate their careers. A registered 501(c)(3) not-for-profit, the NY-based organization has more than 23 chapters across North America. For more information on WISE, please visit WISEworks.org.

Olde St. Nick Distillery Very Olde St. Nick Estate Reserve Winter Rye Whiskey

By Just malt2/14/2022 09:23:00 AMNewMaltNo comments

Olde St. Nick Distillery Very Olde St. Nick Estate Reserve Winter Rye Whiskey 50.6%-ABV 750ml.

Green River Distilling Co. Releases Green River Bourbon

By Just malt2/11/2022 10:02:00 AMMaltNewsNo comments

OWENSBORO, Ky., Feb. 10, 2022 Green River Distilling Co., the 10^th oldest distillery in the state of Kentucky, today announced the launch of its flagship Green River Kentucky Straight Bourbon Whiskey. Aged more than five years, this is the first Green River bourbon to hit shelves in more than a century and comes on the heels of the distillery's historic revival in September 2020.

Green River Distilling Co. was founded in 1885 by John W. McCulloch, a man focused on quality and considered a visionary in sales and marketing. McCulloch traveled the world to promote Green River Whiskey, and it quickly became known as some of the finest in Kentucky. Green River won many international awards, including a gold medal and "best of show" at the Paris Exposition in 1900, and later a grand prize at the 1905 Liege Exposition in Belgium. It was also known as "The Whiskey Without Regrets," one of the most memorable advertising slogans in bourbon.

Fire and Prohibition relegated Green River to history. Now, more than 100 years later, history has come full circle with the release of the new Green River Kentucky Straight Bourbon Whiskey.

Today's Green River bourbon was distilled by Master Distiller Jacob Call, an eighth-generation distiller and Kentuckian. Call's family distilling history stretches back to the earliest days of bourbon when his ancestor Samuel Call distilled whiskey on his Kentucky farm in the late 1700s. Green River was known for its quality whiskey, and Call and his team are proud to bring the same commitment to distilling Green River bourbon today.

"For the first time in more than 100 years, Green River bourbon is flowing inside the walls of its original home," said Call. "As someone with a family connection to the first days of Kentucky bourbon, being a part of the revival of such a legendary whiskey has been the opportunity of a lifetime."

Pre-Prohibition, Owensboro was an epicenter of bourbon production in Kentucky with more than 20 distilleries in the city. Green River was one of the most important, and its rebirth helps bring the city's rich bourbon heritage back to life.

"Visiting the Green River distillery in Owensboro is like stepping back in time to earlier days of bourbon production in the United States," said Eric Gregory, President of the Kentucky Distillers' Association. "Many bourbon lovers don't realize that Owensboro and Western Kentucky were among the most important regions for bourbon production in the 1800s. When you're standing on the Green River campus, you're standing on hallowed ground."

Each bottle of today's Green River bourbon includes the phrase "The Pride of Owensboro" to pay homage to the city and its bourbon legacy.

"I'm proud of our team's great work bringing Green River back to life in Owensboro after years of dormancy – not only because of what it means to our company, but what it means for this wonderful city," said Simon Burch, CEO of Green River Distilling Co. "In its heyday, Green River's success was intrinsically linked to Owensboro's proud whiskey making heritage. The revival of the brand will make this true once again, and we plan to sell it far and wide, just like the original Green River."

Burch worked closely with John's great-grandson Rob McCulloch to revive the Green River brand. "We're so grateful to Rob for sharing his family's history with us, and it's a privilege to continue to build on the legacy that John McCulloch created," said Burch.

On the revival, Rob McCulloch said, "I've always wanted to see Green River whiskey made at its original location in Owensboro. It completes the story my great-grandfather started in 1885."

The new Green River bottle design took cues from the brand's past, including key icons like horseshoes, rivets, and the original Green River colors. "We worked with local historians and spent time in museums and Owensboro libraries to immerse ourselves in the Green River pre-Prohibition world," said Cathy Steen, Chief Commercial Officer. "We had a wonderful archive that inspired us to think about how the brand design would have organically evolved for today's bourbon fans."

A limited release of Green River Kentucky Straight Bourbon Whiskey will be available for purchase at select retail locations in Kentucky in February for $34.99 (SRP). It will be available for purchase at the Green River Distillery in Owensboro, Kentucky, beginning at 10 am CST tomorrow, Friday, February 11, 2022. The distillery will be open with a celebration of Bluegrass, BBQ, and Bourbon until 6 pm CST. In the coming months, Green River Kentucky Straight Bourbon Whiskey will also be rolling out to select retailers in Tennessee, Missouri, Indiana, and Northwest Florida. For more information on availability, including online availability in Kentucky and a select few other states, visit www.greenriverwhiskey.com.

Tasting Notes
Green River Kentucky Straight Bourbon Whiskey is 90 proof and has been aged more than five years at the distillery in Owensboro. It is rich in color with an amber hue and made with all Kentucky-grown corn, most from Daviess County. The mash bill is 70% corn, 21% winter rye, and 9% malted 2 and 6-row barley. The higher rye content results in a bourbon with warming spice notes on the nose and palate. Additional aroma notes to look for include cinnamon, dried cherry, and light leather. For taste, it has notes of cinnamon, vanilla, caramel, and chocolate mint. The finish is rich, thick, and lingering.

Charity Auction in Support of Western Kentucky Tornado Relief
At the brand's launch event on February 10, 2022, an auction will be held to raise money for those affected by the devastating tornadoes in Western Kentucky. World-renowned artist Aaron Kizer, the distillery's artistic director, hand-painted 10 barrels filled with Green River bourbon for auction.

Visit the Distillery in Owensboro
On the western end of the Kentucky Bourbon Trail, the distillery in Owensboro is a great place to visit and the first stop for many whiskey lovers as they make their way East. The city is considered one of the most important spots in the history of bourbon, allowing visitors to experience the roots of America's favorite spirit. While visiting, people can experience the thriving Owensboro community and experience its sights, sounds, and tastes. Visitors can learn more about COVID-19 precautions and book a visit on the distillery website at www.greenriverdistilling.com.

About Green River Distilling Co.
Green River Distilling Co. is the fourth largest independent bourbon distillery in the United States, located in Owensboro, Kentucky, and distiller of the revived Green River Kentucky Straight Bourbon. Founded by John W. McCulloch in 1885, DSP-KY-10 received national and international acclaim for its whiskey. The distillery endured fire, Prohibition, multiple owners, and a period of decline to reemerge today. Under the leadership of Eighth-Generation Master Distiller Jacob Call, the distillery produces 90,000 barrels of bourbon and rye a year for bulk, private brand, private label partners. The distillery is a heritage member of the Kentucky Bourbon Trail and welcomes visitors from around the world. For more information, visit www.greenriverdistilling.com.

Cutwater Spirits Reveals First-Ever National Big Game Commercial

By Just malt2/11/2022 09:58:00 AMMaltNewsNo comments

SAN DIEGO, Feb. 11, 2022 Today, Cutwater Spirits, the most awarded canned cocktail brand in the U.S., announces its first-ever national commercial airing during the Big Game on Sunday, February 13. In Cutwater's breakthrough spot, "Here's to the Lazy Ones," the brand redefines "lazy" as ingenious, because the ones who make the most of their time are the ones who are ahead of it. The spot can be viewed HERE.

With 30 and 60-second spots inspired by Apple's "Here's to the crazy ones" ad, the Cutwater spot celebrates the everyday ingenuity of those who work smarter, not harder, and enjoy the convenience of bar-quality cocktails in a can. Cutwater's commercial features several comedic vignettes highlighting smart life hacks including the use of a massage gun to tenderize meat, walking your dog on a treadmill during a rain storm, using a blowtorch to melt snow and more. Each vignette lightheartedly spotlights innovators who save time while still getting the most out of life with their favorite Cutwater canned cocktails.

"We've never taken ourselves too seriously and that sentiment carries through in our first national Big Game commercial as we celebrate the ingenuity of working smarter, not harder," says Cutwater Co-Founder and Master Distiller, Yuseff Cherney. "Since day one, we have been committed to using our own real spirits to make the best bar-quality cocktails available in a can so folks can spend more time doing the things they love!".

Creative concept developed and executed by AKQA Agency and directed by award winning director Tom Kuntz, the spot will run in black and white featuring Cutwater's canned cocktails as the only pops of color.

As pioneers of the canned cocktail category, Cutwater is best known for its lineup of over 20 canned cocktail classics, made from its acclaimed portfolio of distilled spirits spanning nearly every category. Ingenuity struck co-founder and master distiller Yuseff Cherney in 2017 when he merged his brewer background and familiarity with the canned format with his award-winning spirits and mixers to create great-tasting canned cocktails he could take anywhere.

"The ready-to-drink spirits category has grown nearly triple digits over the past year and Cutwater Spirits is poised to lead category growth as more consumers discover the convenience of Cutwater's bar-quality canned cocktails," says Fabricio Zonzini, President, Beyond Beer. "Cutwater's Big Game spot will continue to accelerate awareness for this incredible brand as we focus on expanding Cutwater's footprint across the nation."

The work smarter, not harder theme will be an ongoing campaign platform for Cutwater Spirits throughout 2022. The brand will continue to innovate with the introduction of light & refreshing cocktails in new sleek cans, additional full-flavored classic cocktails and frozen cocktail pops to provide bar-quality cocktails that can be enjoyed anywhere. To stay up to date, follow @CutwaterSpirits

About Cutwater Spirits
Cutwater Spirits, the most awarded canned cocktail brand in the U.S., is a San Diego-based distillery known for its award-winning lineup of over 20 canned cocktail classics made from its portfolio of bottled spirits that span nearly every spirits category including tequila, vodka, rum, gin, whiskey and liqueur. Co-Founder and Master Distiller Yuseff Cherney began distilling as a side project under Ballast Point Brewing. He started canning cocktails because he wanted to make drinks he could enjoy while doing the things he likes to do (mostly fishing and hiking). In 2017, Cutwater Spirits was established as a separate entity from the brewery and now operates from a 50,000 square foot distillery and production facility, which includes a world-class tasting room and restaurant. To date, Cutwater has earned over 1800 awards across its portfolio of products and is distributed in 50 states. Learn more at www.CutwaterSpirits.com or follow @cutwatersprits on Instagram, Twitter, and Facebook.

About Anheuser-Busch
For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most recognizable and beloved beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of spirits and craft beer brands that provide consumers with a choice of the best-tasting beverages in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are looking forward to a future with more cheers where we keep dreaming bigger to provide opportunities for our people, lift up our neighbors and make a meaningful impact in the world. For more information, visit www.anheuser-busch.com LinkedIn Twitter Facebook Instagram.

Four Roses Small Batch Select Kentucky Straight Bourbon Whiskey

By Just malt2/11/2022 09:39:00 AMFourRoses, NewMaltNo comments

Four Roses Small Batch Select Kentucky Straight Bourbon Whiskey 52%-ABV 50ml.

Old Pepper Distillery Single Barrel Rye Barrel Proof

By Just malt2/10/2022 10:06:00 AMNewMaltNo comments

Old Pepper Distillery Single Barrel Rye Barrel Proof 53.5%-ABV 750ml.

Introducing Old Parr Aged 18 Years: The Smoothest Whisky from the Old Parr House and a Flavor Worth Celebrating

By Just malt2/09/2022 08:31:00 AMMaltNewsNo comments

NEW YORK, Feb. 8, 2022-- Today, Old Parr Blended Scotch Whisky is proud to announce the release of Old Parr Aged 18 Years as a permanent addition to the Old Parr portfolio. The perfectly crafted blend has been matured for 18 years and is made of the finest aged Scotch whiskies in the heart of Scotland, creating an extraordinary taste experience bursting with complex and robust flavors.

Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/9010951-old-parr-aged-18-years-smoothest-whisky-flavor-worth-celebrating/

Old Parr Aged 18 Years was made to celebrate occasions that feel a little closer to the heart. Whether gathered around the table with friends or gifting to your loved ones for special milestones, Old Parr Aged 18 Years is perfect for those who seek to elevate the drinking experience while living life to its fullest.

Featuring a flawless balance of fruity, sweet, and aged wood notes, Old Parr Aged 18 Years is meticulously crafted to ensure liquid perfection that honors the legacy of Thomas Parr's intrepid and ever-curious spirit. Using the rarest and most characterful malts from Cragganmore in its blend results in a complex, full-flavored, and smooth whisky of unparalleled quality. The iconic oval-shaped bottle reflects the craftsmanship that goes into every aspect of creating a unique whisky, with a crackled texture that resembles ancient tavern bottles, bringing a sensorial dimension to the brand. To this day, every bottle of Old Parr is sealed with the Greenlees Brothers signature, a mark of quality and a tradition.

"As a brand with rich history in Latin America that goes back generations, we're excited to officially bring Old Parr Aged 18 Years to the U.S., inviting fans to elevate their celebrations with friends and family and raise a glass with our newest liquid," says Meghan Redler, Brand Manager. "With its distinct flavor profile, Old Parr Aged 18 Years will shine within our portfolio as its own unique offering, while maintaining the high-quality standards that have characterized Old Parr for more than a hundred and fifty years."

Old Parr Aged 18 Years should be enjoyed responsibly by those 21+ neat or on the rocks. Old Parr Aged 18 Years will be available in FL, MA, NJ, NY, TX, and DE wherever fine spirits are sold, with a suggested retail price of $69.99 (750 ml/bottle, 40% ABV).

About Old Parr Blended Scotch Whisky
OLD PARR Blended Scotch Whisky encourages you to celebrate life and enjoy it to the fullest, enjoying the Golden Moments in life when the weight of responsibility is lifted from your shoulders and all the possibilities of the time ahead become apparent. OLD PARR is the culmination of the finest flavors Scotland has to offer — the rich earthiness of islay peat, the balanced smoothness of speyside waters, and the oaken warmth of Cragganmore casks. While it's celebrated around the globe, Old Parr is truly at home with those who choose to savor life. They're not driven by status and superficial props but by experiencing life to the max. Old Parr has more than 150 years of long history, representing James and Samuel Greenlees commitment to creating the finest blended Scotch Whiskies. For more information, visit OLDPARRScotch.com or connect with us on Instagram: http://www.instagram.com/oldparr_us

Diageo is listed on both the New York Stock Exchange and the London Stock Exchange (LSE: DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow us on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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