A TASTE OF GREEN: BAILEYS PARTNERS WITH IAN CHARMS TO INTRODUCE AN EXCLUSIVE ST. PATRICK'S DAY COLLAB FOR YOU AND YOUR COCKTAIL

Ushering in the second Baileys Treat Couture drop to make the ultimate fashion statement this spring

NEW YORK, Feb. 29, 2024  St. Patrick's Day is now only a short leap away as we gear up to celebrate the Emerald Isle. With the turn of the season comes an invitation to swap out your drab winter wardrobe for brighter spring hues because this just in - green is the new black. This St. Patrick's Day, Baileys Original Irish Cream Liqueur is partnering with celebrity-loved jewelry brand Ian Charms to release an exclusive charm collaboration that will make the ultimate fashion statement for the holiday. The two iconic brands are celebrating their Irish roots with a limited-edition Baileys x Ian Charms Necklace & Cocktail Charms Set to make sure both you and your cocktail have the perfect touch of green for your celebrations.

"Baileys has been a beloved treat in my family for generations and it's exciting to finally be partnering with a brand that lets me celebrate my Irish heritage," says Lisa Sahakian, Founder and CEO of Ian Charms. "Designing this charm set was incredibly fun and we're thrilled to be offering our customers something truly unique to celebrate St. Patrick's Day with."

The Baileys x Ian Charms Necklace & Cocktail Charms Set includes two distinct pieces – a necklace to complement any outfit and a cocktail charm to adorn onto the stem or rim of your cocktail glass. The design features an eccentric combination of handmade charms, beads and pearls inspired by Baileys Original Irish Cream Liqueur's unapologetically delicious ingredients and cocktails. The one-of-a-kind charm set also pulls elements from the limited-time-offering Baileys Vanilla Mint Shake Irish Cream Liqueur as well as quintessential Irish emblems, making this set the perfect accessory for your St. Patrick's Day celebrations.

"We are delighted to be releasing this limited-edition collaboration with a beloved brand like Ian Charms to give adults a new way to indulge in St. Patrick's Day celebrations," says Camille Hemming, Senior Brand Manager of Baileys & Liqueurs, DIAGEO North America. "Between the classic Baileys Original Irish Cream Liqueur or the green-themed Baileys Vanilla Mint Shake that's making a return for the holiday, we hope to offer more ways than one to toast to our brands' Irish roots."

"This exclusive drop marks Baileys' second piece of Treat Couture, fashion-forward collaborations that inspire adults to indulge in unique wearable creations. To celebrate the indulgence of fashion in the lead up to St. Patrick's Day, treat yourself to a signature cocktail featuring beloved Baileys Original Irish Cream Liqueur and minty green limited-time-offering Baileys Vanilla Mint Shake Irish Cream Liqueur."

BAILEYS ESPRESSO MARTINI
Ingredients:

• 1.5 oz Baileys Original Irish Cream
• 0.75 oz espresso
• 0.75oz Ketel One Vodka
• Coffee Beans, to garnish

Method:

• Fill shaker with ice
• Add all ingredients and shake
• Strain into a cocktail glass
• Garnish with coffee beans

VANILLA MINT MARTINI
Ingredients:

• 2 oz Vanilla Mint Shake
• 0.5 oz Fernet Branca Menta
• 3-4 dashes Absinthe

Method:

• Shake with 1 ice cube for dilution
• Strain into cocktail glass
• Garnish with grated chocolate + mint sprig

The limited-edition Baileys x Ian Charms Necklace & Cocktail Charms Set is available exclusively on IanCharms.com while supplies last. Ian Charms is a female-owned, handmade jewelry company based in LA that has amassed a loyal fan base of celebrities and consumers alike. Ian Charms will donate all proceeds from the charm set sales to CurePSP, and Baileys will match the amount with a donation to the National Association of Women Business Owners (NAWBO), a non-profit educational foundation supporting emerging and established women entrepreneurs.

Baileys encourages consumers of legal drinking age to treat themselves responsibly this season. For more information, please visit www.BAILEYS.com.

ABOUT IAN CHARMS
Ian Charms is a female owned, handmade jewelry company based in LA. Named "Ian" charms because the creator's last name (Lisa Sahakian), like many Armenian names, ends in those three letters. For those who like to adorn their necks and wrists with a more personal flair, Ian Charms will work with you to craft a custom piece, just start the process by ordering the type of custom jewelry you'd like. Notable fans of the brand include Justin Bieber, Dua Lipa, Julia Fox & Doja Cat, among others.
IanCharms.com
@iancharms

About NAWBO & NAWBO Institute
Founded in 1975, NAWBO is the unified voice of America's more than 14 million women-owned businesses representing the fastest growing segment of the economy. NAWBO is the only dues-based organization representing the interests of all women entrepreneurs across all industries. NAWBO develops programs that help navigate women entrepreneurs through the various stages of their business growth. To learn more about NAWBO, please visit www.nawbo.org. To learn more about NAWBO's non-profit educational foundation, the NAWBO Institute, please visit www.nawbo.org/university.

About BAILEYS Irish Cream Liqueur:
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whisky and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Chocolate, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

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IT'S CUFFING SEASON: BAILEYS CHOCOLATE LIQUEUR PARTNERS WITH THE SKIN DEEP TO HELP ACHIEVE YOUR RELATION-SIP GOALS

This Valentine's Day, love and connection are in the cards for couples, friends and all relation-sips in between

NEW YORK, Feb. 1, 2024 - Love is in the air, and adults everywhere are gearing up for the most chocolate-filled day of the year. This Valentine's Day, Baileys Chocolate Liqueur is partnering with Emmy award-winning experience design studio The Skin Deep to release the limited-edition {THE AND} Relation-Sip Goals conversation cards that will bring a hot take to your connection with just the flip of a card.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9247351-baileys-chocolate-the-skin-deep-relation-sip-goals-conversation-cards-valentines-day-release/

Whether you are riding the rollercoaster of a new romance, cozying up with your soulmate, or having a fun night in with your BFF, this unique deck of conversation cards is tailored for duos of all relationship statuses – yes, even those navigating the DTR conversation. The deck includes 50 cards with a range of questions designed to open up the dialogue and spark fun conversations to learn more about each other. Leave no card unturned as you get the hottest tea on all the icks and greens flags in your relationship.

"Valentine's Day is a celebration of connections and relationships of all kinds, and Baileys believes in making those connections even sweeter" says Milly Shome, Director of Baileys & Liqueurs, DIAGEO North America. "We are thrilled to partner with The Skin Deep to create a special offering that celebrates the spirit of Valentine's Day while fostering love and laughter."

The limited-edition {THE AND} Relation-Sip Goals conversation cards are available exclusively on The Skin Deep for $15 while supplies last. Order by February 9 with priority shipping to ensure it arrives in time for Valentine's Day. To make the holiday even sweeter, sip your dessert with the Baileys Chocolate Covered  Strawberry Martini, the cocktail equivalent of the quintessential Valentine's Day treat – a chocolate covered strawberry.

Baileys Chocolate-Dipped Strawberry Martini

Ingredients:

• 2 oz. Baileys Chocolate Liqueur
• 1 oz. Tequila Don Julio Blanco
• 0.5 oz. Simple Syrup
• 3 Fresh Strawberries, Sliced
• 2 dashes Peychaud's Bitters

Preparation: Add strawberry slices to the cocktail tin. Add remaining ingredients to tin. Shake and fine strain into coupe glass. Garnish with a strawberry (sliced, full, or chocolate dipped).

Baileys Chocolate Liqueur is available nationwide for those 21+ wherever spirits-based beverages are sold. From February 1st through February 29th, visit TheBar.com and enter code SIPYOURDESSERT for $5 off* shipping and handling on a bottle of Baileys Chocolate Liqueur. For more information, please visit www.BAILEYS.com or follow @BaileysUS on Instagram.

*Enjoy $5 off thebar.com service fees on qualifying orders that include Baileys Chocolate Liqueur (product alone and/or Ketel One & Baileys Chocolate Martini Cocktail Kit) with code SIPYOURDESSERT through 3/1/2024. No minimum required. Discount applied at checkout with use of promo code. One code per customer, per order. Discount cannot be applied to past purchases, combined with other discounts or redeemed for cash.

About The Skin Deep:
The Skin Deep is an Emmy award winning experience design studio creating the space to explore our shared humanity. Their signature project {THE AND} illuminates the power of human relationships with questions designed to create intimacy, empathy and deepen relationships. Follow their work on @the_skindeep on Instagram, @theskindeep on Tiktok and Youtube. Explore products and card games at theskindeep.com/shop.

About BAILEYS Irish Cream Liqueur: 
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whisky and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Chocolate, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo North America:
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

SOURCE Baileys Irish Cream Liqueur

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A Matcha Made in Heaven! Baileys Original Irish Cream Liqueur Partners with Cha Cha Matcha to Create the Most Insta-Worthy Drink of the Season

Run, don't walk, to treat yourself to the exclusive cocktail available for a limited-time-only!

NEW YORK, May 8, 2023- The matcha craze continues, now with a little extra indulgence! Just as the temperatures rise and iced matcha becomes the drink of choice, Baileys Original Irish Cream Liqueur has teamed up with the iconic matcha brand, Cha Cha Matcha, to share the newest colorful cocktail of the season - the Baileys Sun-Kissed Matcha – the perfect treat to sip and show off, if you can get your hands on it!

For the first time-ever, Cha Cha Matcha has paired its ceremonial grade matcha with Baileys Original Irish Cream Liqueur to create a one-of-a-kind three-layered cocktail that will delight all of the senses (and your social feed)! The Baileys Sun-Kissed Matcha brings together the sensational flavors of Baileys, Cha Cha Matcha's signature honey-infused ginger turmeric, chai bitters and matcha powder resulting in the perfect match(a) for any treating occasion exclusively available for consumers 21+ on CocktailCourier.com for a limited-time-only. And if sipping on the cocktail of the season isn't enough, Baileys and Cha Cha Matcha are releasing a limited-edition merch collab including a custom hat and silk bandana to ensure you can treat yourself in style.

"Baileys is such a delicious and versatile product that can be enjoyed in so many different ways whether in coffee, dessert or with matcha," shared Sophie Kelly, SVP of Whiskies and Liqueur, DIAGEO North America. "We're thrilled to partner with the original matcha innovators, Cha Cha Matcha, to offer Baileys and matcha as the quintessential springtime beverage."

Beginning today and for one month only, consumers can easily sip on the Baileys Sun-Kissed Matcha whether celebrating Mother's Day, gifting a loved one, hosting a daytime soiree or an at-home brunch.

• Custom Cocktail Kit: Wow your guests by whipping up the exclusive cocktail from the comfort of your home with the limited-edition Baileys Sun-Kissed Matcha cocktail kit in partnership with Cocktail Courier featuring a bottle of Baileys Original Irish Cream Liqueur, Cha Cha Matcha's ginger turmeric honey syrup, chai dropper and matcha powder making up to 6 cocktails. You'll also receive a custom matcha whisk, stencil and limited-edition swag. If you're looking to gift someone special for Mother's Day, Cocktail Courier is offering free expedited shipping between May 9th -12th to ensure that your kit arrives just in time!*
• NYC Sampling: For two days only during Mother's Day weekend - Saturday, 5/13 and Sunday, 5/14 - those 21+ in New York can treat themselves to complimentary samples of the Baileys Sun-Kissed Matcha cocktail at Cha Cha Matcha's flagship store located at 922 Broadway from 12pm to 5pm while supplies last.

"Cha Cha Matcha has always been at the forefront of providing unique and delicious ways for people to enjoy matcha," said Jay Gujjar, CEO of Cha Cha Matcha. "By collaborating with Baileys, an iconic adult treat and one of the world's most popular spirits, we're excited to offer a new way to indulge in your favorite matcha cocktail this season and beyond."

Baileys Original Irish Cream is available wherever spirits-based beverages are sold. Enjoy Baileys Original Irish Cream neat, over ice, in coffee, matcha, hot chocolate, cocktails, or even over ice cream. Baileys encourages consumers of legal drinking age to treat themselves responsibly. For more information, please visit www.BAILEYS.com.

About BAILEYS Irish Cream Liqueur:
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whisky and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Cha Cha Matcha:
Founded in 2016 in New York City, and quickly winning the hearts of the cool crowd with its instagrammable drinks and made-for-photo-opps shops, Cha Cha Matcha opened with the intention of introducing a feel-good caffiene alternative. Through its iconic pink and green branding and delicious, creative recipes using ceremonial grade matcha sourced in Japan, they continue their efforts to make matcha more approachable and accessible. Cha Cha Matcha currently has 9 locations in New York City and Los Angeles, with plans for brick-and-mortar growth in 2022. For more information visit www.chachamatcha.com.

About Cocktail Courier  
Cocktail Courier offers a cocktail delivery service that includes all of the fresh ingredients and instructions needed to shake or stir professional quality cocktails in the comfort of your own home. Cocktail Courier eliminates recipe and ingredient hunting by sending you a pre-packed kit along with easy-to-follow, step-by-step instructions, turning you into a professional bartender in a matter of minutes, giving you access to some of the best cocktail recipes in the country. For more information about Cocktail Courier, please visit www.CocktailCourier.com.

*At this time, Cocktail Courier can ship to the continental US. Cocktail Courier is not able to ship kits containing alcohol to AK, AL, AR, HI, ID, MI, NC, OH, TN, UT, and VA."

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Baileys Partners with Celebrity Stylist & Designer Jason Rembert to Create the Must-Have Fit for Après Ski Season and Beyond, Inspired by the Ultimate Hot Chocolate Accessory - the Marshmallow

Introducing Baileys first piece of Treat Couture: The Marshmallow Puffer Jacket

NEW YORK, Jan. 10, 2023- Whether cozying up by the fire with an indulgent cocktail or treating yourself post-slopes, winter isn't just a season, it's a lifestyle. This winter, Baileys Original Irish Cream Liqueur has teamed up with world-renowned celebrity stylist and designer Jason Rembert to blend the worlds of indulgence and high fashion with the release of the first-ever Baileys Marshmallow Puffer Jacket just in time for peak Après Ski season. Inspired by everyone's favorite hot chocolate accessory – the marshmallow – with its signature shape, texture and color, the Baileys Marshmallow Puffer Jacket will take your fit checks to the next level and perfectly accompany a delicious Baileys Hot Chocolate no matter where the season might take you. 

For his entire adult life, Rembert has enjoyed Baileys Hot Chocolate amongst family and friends during various winter happenings from hosting get-togethers at home to annual getaways. This sense of nostalgia and joy inspired him to bring this special cocktail to life in the form of his preferred art form – fashion design – resulting in the Baileys Marshmallow Puffer Jacket perfect for the winter season and beyond. Taking cues from the signature rounded shape, soft texture, and the puffiness of a fresh marshmallow perfectly toasted, the Baileys Puffer Jacket emanates a whimsical yet fashion-forward appeal – Baileys first-ever piece of Treat Couture available in limited quantities this season.

"When it comes to the colder weather months, there is nothing like a Baileys Hot Chocolate topped with marshmallows," said Jason Rembert. "Being able to now use my talents to design Baileys' first-ever piece of Treat Couture that takes inspiration from my favorite winter cocktail and allow people to wear it is a true full circle moment for me."

The one-of-a-kind Baileys Marshmallow Puffer Jacket designed by Jason Rembert is available beginning today in limited quantities for nationwide shipping for those 21+ on JasonRembert.com. And for inspiration on how to style the Baileys Marshmallow Puffer Jacket this season, check out Jason and his good friend Joan Smalls as they explore the lifestyle and indulgent fashion statements that Baileys cocktails can inspire.

"This season, we're giving you more ways to treat yourself whether sipping on a Baileys cocktail or bundling up in the ultimate Marshmallow Puffer Jacket – Baileys' first-ever piece of Treat Couture created by stylist & designer Jason Rembert," shared Sophie Kelly, SVP of Whiskies and Liqueur, DIAGEO North America. "This fabulous puffer is reminiscent of everyone's favorite hot chocolate accessory the marshmallow, and we think his design is the perfect attire to wear while enjoying an indulgent Baileys cocktail this winter."

To receive exclusive updates on future Baileys Treat Couture drops, consumers can enter their information at treatcouture.baileys.com. And to purchase a bottle of Baileys Original Irish Cream to enjoy all season long, the liqueur is available wherever spirits-based beverages are sold for a suggested retail price of $25.99 for a 750ml bottle. Enjoy Baileys Original Irish Cream neat, over ice, in coffee, hot chocolate, cocktails, or even over ice cream. Baileys encourages consumers of legal drinking age to treat themselves responsibly this season. For more information, please visit www.BAILEYS.com.

About BAILEYS™ Original Irish Cream Liqueur

BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whiskey and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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BAILEYS INTRODUCES NEW LIMITED TIME OFFERING, BAILEYS S'MORES, AND OFFERS S'MORE WAYS TO TREAT YOURSELF THIS FALL!

The Classic Campfire Treat Meets the Iconic Taste of Baileys Original Irish Cream Liqueur

NEW YORK, Sept. 8, 2022 - S'mores galore! Move over pumpkin spice, s'mores is set to be the latest fall flavor trend as temperatures cool off and the cozy vibes officially kick in. This season, Baileys is giving you s'more ways to treat yourself with the new, limited time offering Baileys S'mores Irish Cream Liqueur, an indulgent take on the classic campfire treat. So don't worry about dusting off those hiking boots and brushing up on your fire-making skills. Baileys S'mores makes it easier than ever to kick back and indulge with friends and family from the comfort of your own home (or backyard) – no gear necessary.

 

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9085451-baileys-smores-irish-cream-liqueur-and-baileys-smore-skillet-kit-with-smoreology/

Made with the iconic taste of Baileys Original Irish Cream Liqueur, Baileys S'mores blends the nostalgic flavors of toasted marshmallows and sweet graham crackers with a rich chocolate finish for a truly unique, melt-in-your-mouth Baileys taste experience. Whether enjoyed neat, with whipped coffee or even in a marshmallow shot, Baileys S'mores gives you more ways to enjoy the classic treat anytime, anywhere!

And if sipping Baileys S'mores is having you long for your favorite campfire indulgence, Baileys is serving up yet another way to treat yourself by partnering with Los Angeles-based artisan s'mores bakeshop, S'moreology, to curate a one-of-a-kind Baileys S'mores Skillet Kit perfect for fall gatherings.  The Baileys S'mores Skillet Kit includes all of the ingredients to bake a s'mores dip including a mini cast iron skillet, Baileys-infused marshmallows (non-alcoholic), chocolate bars, graham crackers (for dipping) and marshmallow skewers along with two mugs to recreate the ultimate s'mores treat to pair perfectly with a Baileys S'mores cocktail, now available for online nationwide shipping at Goldbelly.com until supplies last.

"As s'mores are more popular than ever, we're thrilled to introduce Baileys S'mores to help consumers (21+) enjoy the nostalgic treat while providing new and unique ways to indulge," says Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America. "We encourage consumers to celebrate the 'season' responsibly and treat themselves to Baileys S'mores with friends and family."

Baileys S'mores is available nationwide for a limited time wherever spirits-based beverages are sold for a suggested retail price of $24.99 for a 750ml bottle. For more information, please visit www.BAILEYS.com.

About BAILEYS Irish Cream Liqueur:
BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whiskey and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange ( NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About S'moreology 
S'moreology was created with the intent of bringing a fun memory back to life using wholesome and hand-crafted ingredients in a new and unique way. The concept began in February 2018 when Noelle and Amy Ramirez wanted to start a new venture to bring people together through artisan treats. The dream was to reintroduce s'mores in a new, gourmet and wholesome way like you've never seen before.

They spent weeks creating recipes, menus, and a brand. After many R&D sessions, taste tests and photoshoots, S'moreology officially launched in June 2018.  Their hand-crafted s'mores were an immediate hit and long lines formed to try their unique s'more combinations.  In June 2021, S'moreology officially opened its first brick and mortar in West Covina, Ca. In addition to the storefront location, S'moreology offers private catering and ships Smore's Kits nationwide.

Visit S'moreology at www.smoreology.com for more information.

Follow S'moreology on Instagram: @Smoreology

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Introducing Baileys Deliciously Light: Our Lightest Indulgence Yet Made With 40% Less Sugar And Calories Than Baileys Original Irish Cream - That's Perfect For A Light Break Whenever You Need It

Award-Winning Actor Neil Patrick Harris partners with Baileys Deliciously Light to deliver a light break to a special someone in his life (and he encourages you to do the same!)

NEW YORK, Feb. 16, 2021 Baileys is shedding a new light on 2021 with the launch of Baileys Deliciously Light – the latest addition to the Baileys portfolio that's made with 40% less sugar and 40% less calories than Baileys Original Irish Cream.¹ With the introduction of Baileys Deliciously Light, you can now easily treat yourself and loved ones (21 or older) with a whole new way to take a light break that we all deserve. Featuring a flavor similar to the one you know and love from Baileys, including cream from Ireland combined with Irish whiskey, fine spirits, and rich cocoa and vanilla flavors, this lighter option is now available in addition to our beloved Baileys Original Irish Cream.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8851751-baileys-introduces-deliciously-light-irish-cream-with-neil-patrick-harris/

Neil Patrick Harris certainly knows the value of taking a light break from his roles as husband, father, award-winning actor, writer, director, and veritable jack-of-all-trades. In celebration of the launch of Baileys Deliciously Light, Neil generously gifted the ultimate light break to his longtime friend and confidante, Michael Serrato. With Baileys Deliciously Light at the ready, Neil treated Michael to hundreds of festive balloons, a dedicated marching band, along with a personalized billboard in the sky sharing a billowy motivational message over his home. Talk about a breather!

"Without a doubt, one of the best parts of the day is when you can finally take a moment and treat yourself to a much-needed break," says Neil Patrick Harris. "However, many of us forget to do just that. As we ease into 2021, it's obvious that we all need to take it easy every now and then. That's why I've partnered with Baileys to launch Baileys Deliciously Light… it provides the perfect option for an afternoon treat when you can use a moment for yourself or with loved ones."

If you find yourself ready to treat yourself to a light break of your own, you're in luck: Baileys Deliciously Light is now on shelves and ready for the treating. And if you want to follow in Neil's footsteps and acknowledge a friend or two, Baileys is partnering with Cocktail Courier to offer four custom Light Break packages. (Packages are only available in the contiguous 48 United States [except where otherwise indicated], subject to applicable local law.) Each one is specifically curated for a variety of people in your life (21 or older) who deserve a special treat, offering a unique Baileys Deliciously Light cocktail on top of other assorted goodies:

• For the motivated maven: Including the Baileys Deliciously Light "Rose Colored Glasses" cocktail made with coconut water along with a yoga towel and daily planner, this kit comes in handy when you're ready to work up a sweat and then reward yourself with a light-tasting cocktail.
• For the busybody: Complete with the Baileys Deliciously Light "But First, Coffee" cocktail made with espresso along with coffee mugs and an inspirational desk plate, this kit is perfect for encouraging your friend to pencil in a personal break.
• For soul supplies: Featuring the Baileys Deliciously Light "Boba" cocktail made with green tea, along with a head massager and cozy socks, this kit acts as a helpful primer on the subtle art of unwinding.
• For that special someone who deserves the ultimate break: This extremely limited-edition kit (only 5 available, while supplies last) is equipped with an exclusive, indulgent Baileys Deliciously Light "Gold Standard" cocktail made with Belgian chocolate, gold leaf, black cherry and whipped cream as well as a personalized pre-recorded video greeting from Neil Patrick Harris himself (yes, you read that right!).

"We're delighted to offer a lighter version of our beloved Baileys Original Irish Cream," says Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America. "We all deserve a little treat and with the launch of Baileys Deliciously Light, it's the perfect reminder for us to take that well-deserved time for ourselves this year."

Baileys Deliciously Light is a delicious and versatile new product offering that can be enjoyed in a variety of ways including over ice, chilled, in a smoothie or with hot, iced or whipped coffee so you now have more occasions to treat yourself including daytime celebrations, brunch and many more. The liquid is now available nationwide (wherever spirits-based beverages are sold) for a suggested retail price of $24.99 for a 750mL format. For more information on Baileys Deliciously Light, please visit www.BAILEYS.com.

Baileys encourages consumers of legal drinking age to treat themselves responsibly.

About BAILEYS Irish Cream Liqueur:

BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whiskey and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

¹ Baileys Deliciously Light - per 2.5 fl. oz. serving - Average Analysis: calories-139; carbs-9.3 g; protein-0.8 g; fat-3.7 g; sugar – 7.8g. Compared to Baileys Original Irish Cream per 2.5 fl. oz. serving: calories-233; carbs-16.1g; protein-2.1g; fat-10.1g; sugar 13.3g.

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Bailey’s Launches “Cream With Spirit” Ad Campaign

From Shanken:

Diageo is launching its biggest-ever global campaign for Baileys, under the new tagline “Cream With Spirit.” Created by BBH, the ads will run across print, TV and digital platforms. They will target the brand’s core female audience by celebrating “the spirit of modern womanhood.” The featured TV spot is designed to look like a music video, inspired by the 1930s films of Hollywood director and musical choreographer Busby Berkley. The campaign will launch in the U.K. on Sunday with a 90-second commercial during the season premiere of the series “Homeland” before hitting the U.S. and other major global markets. The budget for the campaign was undisclosed. Baileys’ U.S. volume was estimated to be around 1.3 million nine-liter cases in 2011, according to Impact Databank.
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