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Michter's To Release US*1 Barrel Strength Rye

LOUISVILLE, Ky., Feb. 23, 2021 For the first time since April 2019, the Louisville based distiller will be releasing its Michter's Barrel Strength Kentucky Straight Rye Whiskey on a national and international basis this March.

Michter's President Joseph J. Magliocco commented, "Our team has been turning out some wonderful Kentucky style ryes over the years, and this 2021 release continues that trend."  Master Distiller Dan McKee observed, "I was really happy when we tasted these barrels. This release has so much of what I look for in a rye."

Michter's US*1 Barrel Strength Rye is a single barrel product, and the average proof of the barrels in this March 2021 release is 110.3 proof. The suggested retail price in the United States is $100 for a 750ml bottle. Michter's Master of Maturation Andrea Wilson said, "These barrels are at just the right point to highlight the beautiful nuances of a great rye whiskey. This release is a powerhouse."

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey. Currently all types of Michter's are being allocated because demand exceeds supply. In July 2020, a barrel of Michter's 10 Year Bourbon set the record for highest auction price paid for a barrel of bourbon when it sold for £166,000 (US$209,462). In January 2021, Michter's was named the #1 Top Trending American Whiskey brand by Drinks International in their Annual Brands Report.

In addition to Michter's Fort Nelson Distillery and Michter's Shively Distillery, both located in Louisville, the company has its 145-acre farm and operations in Springfield, Kentucky.

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Legion M Launches Archenemy Space Whiskey, inspired by Joe Manganiello's hit film ARCHENEMY

February 24, 2021 -- Fan-owned entertainment company, Legion M is proud to introduce Archenemy Space Whiskey, inspired by their major motion picture with SpectreVision, Archenemy, now available for purchase at select retailers and shipping nationwide.

Archenemy Space Whiskey is an even blend of two straight bourbon lots distilled in Indiana and bottled in California by Lost Republic Distilling Co. The first distilled in June 2012 and the second in August of 2015 -- stored in traditional 53-gallon white oak barrels with a #2 char, and unfiltered to preserve all the color and flavor.

The resulting finished bourbon has a medium amber color. The nose has a woody oak aroma with dark raspberries and clove notes. The palate is full of vanilla, caramel, toffee and a clove/cinnamon punch. The finish is lingering butterscotch with cinnamon and spearmint.

“Everything we do is with the Legion M community of fans and creatives in mind. It seemed like a logical next step to bring the Space Whiskey from Archenemy to life. We wanted the flavor of this bourbon to pack a powerful punch, channeling the cosmic themes of the film to create a blend that seems otherworldly.” said Legion M co-founder and CEO, Paul Scanlan.

The film, Archenemy, which stars Joe Manganiello and released on December 11, 2020, follows Max Fist (Manganiello), a local drunk who claims to be a superhero from the planet Chromium. He tells anyone who will listen that he was pulled into a wormhole, falling through time and space, and dropped to earth without any of his powers. No one pays any attention to Max except a teenager named Hamster (Skylan Brooks) who can’t get enough of Max’s stories. When Hamster and his sister (Zolee Griggs) get in trouble with a vicious drug syndicate led by The Manager (Glenn Howerton), Max takes to the streets as a brutal vigilante hellbent on proving himself as the hero no one believes him to be.

Archenemy Space Whiskey is Legion M’s latest film favorite brought to life. In September 2020, the company launched Cheddar Goblin Mac & Cheese, a consumable nod to an iconic moment in their psychedelic horror flick, Mandy, starring Nicolas Cage and directed by Panos Cosmatos.

Legion M, the world’s first fan-owned entertainment studio, is revolutionizing the way entertainment is made in Hollywood by uniting a growing community of 130,000+ members including more than 25,000 investors. Through its fan-owned business model, Legion M is working on a diverse slate of original television and film projects in various stages of development that includes the epic fantasy The Emperor’s Blades, Ghosts of Manhattan, comic book and feature film Girl With No Name, Evermor, Airship Cowboys, and Malice, as well as interactive and VR-based projects, including ICONS: Face to Face starring Kevin Smith and the late Stan Lee.

In addition to Archenemy and Mandy, Legion M has invested in partner productions including Kevin Smith’s feature film Jay and Silent Bob Reboot, NEON and director Nacho Vigalondo’s acclaimed Colossal, starring Anne Hathaway and Jason Sudeikis, Alexandre O. Philippe's critical hit documentary Memory: The Origins of Alien, and 2020 Sundance sensation Save Yourselves! which was released by Bleecker Street last fall.

Legion M and its community of fans have also produced high-profile events honoring some of the industry’s biggest names, including the Stan Lee hand and footprint ceremony at Hollywood’s TCL Chinese Theatre in 2017.

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Michter's To Release US*1 Barrel Strength Rye

LOUISVILLE, Ky., Feb. 23, 2021 - For the first time since April 2019, the Louisville based distiller will be releasing its Michter's Barrel Strength Kentucky Straight Rye Whiskey on a national and international basis this March.

Michter's President Joseph J. Magliocco commented, "Our team has been turning out some wonderful Kentucky style ryes over the years, and this 2021 release continues that trend."  Master Distiller Dan McKee observed, "I was really happy when we tasted these barrels. This release has so much of what I look for in a rye."

Michter's US*1 Barrel Strength Rye is a single barrel product, and the average proof of the barrels in this March 2021 release is 110.3 proof. The suggested retail price in the United States is $100 for a 750ml bottle. Michter's Master of Maturation Andrea Wilson said, "These barrels are at just the right point to highlight the beautiful nuances of a great rye whiskey. This release is a powerhouse."

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey. Currently all types of Michter's are being allocated because demand exceeds supply. In July 2020, a barrel of Michter's 10 Year Bourbon set the record for highest auction price paid for a barrel of bourbon when it sold for £166,000 (US$209,462). In January 2021, Michter's was named the #1 Top Trending American Whiskey brand by Drinks International in their Annual Brands Report.

In addition to Michter's Fort Nelson Distillery and Michter's Shively Distillery, both located in Louisville, the company has its 145-acre farm and operations in Springfield, Kentucky.

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The Macallan Double Cask 30-Year Annual Release

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Jameson® Irish Whiskey Introduces SPTO - St. Patrick's Time Off - To Rally Fans To Keep St. Patrick's Day On The Calendar And Dedicate More Time Celebrating The Day

NEW YORK, Feb. 17, 2021 - Last year, and for the first time in more than 250 years, St. Patrick's Day celebrations were called off across the country…and here we are again. Jameson Irish Whiskey, however, believes we need the spirit and camaraderie of the holiday now more than ever! Which is why the brand is introducing a special kind of PTO just for March 17^th, SPTO - St. Patrick's Time Off - to encourage people to keep St. Patrick's Day on the calendar and dedicate more time to safely celebrating it with friends – even if it's for one hour!

With exactly one month until the beloved Irish holiday, Jameson is on a mission to get everyone to plan for a much-needed break from their longer-than-ever schedules. Since March 2020, an overwhelming majority of Americans have shortened, postponed, or canceled their planned time off¹ despite working longer days with fewer breaks. Unfortunately, unused time off is a trend that started well before COVID-19, with more than half of Americans not using all their vacation days².

"As a holiday centered around people coming together to have a good time, St. Patrick's Day has always been a moment people look forward to," said Pam Forbus, CMO of Pernod Ricard USA. "We're not here to tell you how to celebrate, just that you should celebrate on March 17^th. We hope everyone joins us in putting their own spin on safely connecting, because like our smooth, triple-distilled whiskey, St. Patrick's Day is meant to be shared!"

Postponed time off and cancelled holidays? Not for THIS St. Patrick's Day! With one month until the holiday, comedians and Jameson partners Retta Sirleaf and Joe Lo Truglio are providing SPTO motivation and inspiration in their signature style, starting with a PSA that makes the case for taking time off on March 17^th: Jameson fans who pledge to take a #JamesonSPTO at JamesonSPTO.com will be entered for a chance to win $50 to spend with friends this St. Patrick's Day.

Fans will also find out-of-office replies, video conference call backgrounds, tips for how to celebrate the holiday and more at JamesonSPTO.com.

"A Jameson SPTO is the kind of PTO anyone can use, and everyone deserves," declared Retta. "Highlight March 17^th on your calendar, grab a Jameson cocktail, and rally your friends – it doesn't matter if you are on a computer, or in masks and 6-feet-apart – St. Patrick's Day is still on for 2021!"

Truglio is all on board. "St. Patrick's Day, to me, is really about friends and fun. We can all use more of both right now. Who wouldn't want to take more time – an extra hour or the entire day – to celebrate those two things on March 17^th? Sign up for a Jameson SPTO!" exclaimed Truglio.

For each winner, Jameson will donate an additional $50 in their honor to the Restaurant Workers Community Foundation to complement a $150,000 donation the brand is making to the advocacy and nonprofit. Jameson's support will allow the RWCF to support more organizations focused on worker health and wellbeing and expand its relationships and grantmaking beyond those in its current network.

"While we want people to take a break this St. Patrick's Day by taking time off, we recognize that bartenders and restaurant workers in our community need a different kind of break after a difficult year," said Andrew Eis, Jameson Engagement Director at Pernod Ricard USA. "We're proud the Jameson SPTO campaign will continue the Pernod Ricard relationship with the Restaurant Workers' Community Foundation by supporting grantmaking programs that prioritize the health and wellbeing of bartenders and restaurant workers across the country."

Jameson will continue to help fans plan for their SPTO with easy cocktails recipes, limited-edition merchandise and a diverse line-up of virtual entertainment. St. Patrick's Day kits will be available through the online Jameson shop, each including a range of items designed to help make any get-together – March 17^th and beyond – feel legendary. As for entertainment, fans around the world can tune in on St. Patrick's Day to watch the Jameson Connects, A Global Streaming Performance with some exciting talent from Ireland and around the globe.

Follow along on Instagram and Twitter at @Jameson_US and visit JamesonSPTO.com for more on how you can make St. Patrick's Day legendary by bringing the legend of Jameson home.

TASTE RESPONSIBLY.
JAMESON® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2021 Imported by John Jameson Import Company, New York, NY

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut® Vodka, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Aberlour® Single Malt Scotch Whisky; Lillet®; Smithworks® Vodka, Jefferson's® Bourbon, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 700 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

¹ IPX1031 online survey of 2,027 Americans, aged 18-79. The survey ran from July 8 - 10, 2020.
² Priceline online survey of 1,000 consumers, aged 18+ who are currently full-time employed. The survey ran from September 30 to October 4, 2019.

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Introducing Baileys Deliciously Light: Our Lightest Indulgence Yet Made With 40% Less Sugar And Calories Than Baileys Original Irish Cream - That's Perfect For A Light Break Whenever You Need It

Award-Winning Actor Neil Patrick Harris partners with Baileys Deliciously Light to deliver a light break to a special someone in his life (and he encourages you to do the same!)

NEW YORK, Feb. 16, 2021 Baileys is shedding a new light on 2021 with the launch of Baileys Deliciously Light – the latest addition to the Baileys portfolio that's made with 40% less sugar and 40% less calories than Baileys Original Irish Cream.¹ With the introduction of Baileys Deliciously Light, you can now easily treat yourself and loved ones (21 or older) with a whole new way to take a light break that we all deserve. Featuring a flavor similar to the one you know and love from Baileys, including cream from Ireland combined with Irish whiskey, fine spirits, and rich cocoa and vanilla flavors, this lighter option is now available in addition to our beloved Baileys Original Irish Cream.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8851751-baileys-introduces-deliciously-light-irish-cream-with-neil-patrick-harris/

Neil Patrick Harris certainly knows the value of taking a light break from his roles as husband, father, award-winning actor, writer, director, and veritable jack-of-all-trades. In celebration of the launch of Baileys Deliciously Light, Neil generously gifted the ultimate light break to his longtime friend and confidante, Michael Serrato. With Baileys Deliciously Light at the ready, Neil treated Michael to hundreds of festive balloons, a dedicated marching band, along with a personalized billboard in the sky sharing a billowy motivational message over his home. Talk about a breather!

"Without a doubt, one of the best parts of the day is when you can finally take a moment and treat yourself to a much-needed break," says Neil Patrick Harris. "However, many of us forget to do just that. As we ease into 2021, it's obvious that we all need to take it easy every now and then. That's why I've partnered with Baileys to launch Baileys Deliciously Light… it provides the perfect option for an afternoon treat when you can use a moment for yourself or with loved ones."

If you find yourself ready to treat yourself to a light break of your own, you're in luck: Baileys Deliciously Light is now on shelves and ready for the treating. And if you want to follow in Neil's footsteps and acknowledge a friend or two, Baileys is partnering with Cocktail Courier to offer four custom Light Break packages. (Packages are only available in the contiguous 48 United States [except where otherwise indicated], subject to applicable local law.) Each one is specifically curated for a variety of people in your life (21 or older) who deserve a special treat, offering a unique Baileys Deliciously Light cocktail on top of other assorted goodies:

• For the motivated maven: Including the Baileys Deliciously Light "Rose Colored Glasses" cocktail made with coconut water along with a yoga towel and daily planner, this kit comes in handy when you're ready to work up a sweat and then reward yourself with a light-tasting cocktail.
• For the busybody: Complete with the Baileys Deliciously Light "But First, Coffee" cocktail made with espresso along with coffee mugs and an inspirational desk plate, this kit is perfect for encouraging your friend to pencil in a personal break.
• For soul supplies: Featuring the Baileys Deliciously Light "Boba" cocktail made with green tea, along with a head massager and cozy socks, this kit acts as a helpful primer on the subtle art of unwinding.
• For that special someone who deserves the ultimate break: This extremely limited-edition kit (only 5 available, while supplies last) is equipped with an exclusive, indulgent Baileys Deliciously Light "Gold Standard" cocktail made with Belgian chocolate, gold leaf, black cherry and whipped cream as well as a personalized pre-recorded video greeting from Neil Patrick Harris himself (yes, you read that right!).

"We're delighted to offer a lighter version of our beloved Baileys Original Irish Cream," says Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America. "We all deserve a little treat and with the launch of Baileys Deliciously Light, it's the perfect reminder for us to take that well-deserved time for ourselves this year."

Baileys Deliciously Light is a delicious and versatile new product offering that can be enjoyed in a variety of ways including over ice, chilled, in a smoothie or with hot, iced or whipped coffee so you now have more occasions to treat yourself including daytime celebrations, brunch and many more. The liquid is now available nationwide (wherever spirits-based beverages are sold) for a suggested retail price of $24.99 for a 750mL format. For more information on Baileys Deliciously Light, please visit www.BAILEYS.com.

Baileys encourages consumers of legal drinking age to treat themselves responsibly.

About BAILEYS Irish Cream Liqueur:

BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whiskey and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine. The BAILEYS portfolio includes Original Irish Cream, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande. For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

¹ Baileys Deliciously Light - per 2.5 fl. oz. serving - Average Analysis: calories-139; carbs-9.3 g; protein-0.8 g; fat-3.7 g; sugar – 7.8g. Compared to Baileys Original Irish Cream per 2.5 fl. oz. serving: calories-233; carbs-16.1g; protein-2.1g; fat-10.1g; sugar 13.3g.

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Plan A Virtual Escape, As Wild Turkey® Transports Travel Seekers And Bourbon Enthusiasts To Kentucky With Its New Guided Tasting For Amazon Alexa And Google Assistant

Led by the Legendary Russell Family, Guided Tasting Offers an At-Home Virtual Journey to the Bluegrass State - Home to America's Native Spirit

LAWRENCEBURG, Ky., Feb. 2, 2021 - As consumers continue to stay home and turn to technology for entertainment, engagement and interaction, brands are increasingly rethinking how to engage consumers. For Wild Turkey, that meant exploring new ways to connect by sharing the heritage, history and knowledge that exemplifies this iconic American brand from the mouths of those who know it best. Today, the award-winning bourbon brand announces the first-ever guided tasting for Amazon Alexa and Google Assistant voiced by a legendary distillery family – the Russells. Using the skill is easy. Whether you want to learn the basics of whiskey or refine your palate, just say to your Alexa device, "Alexa, enable Wild Turkey Tasting" or to your Google Assistant device, "Hey Google, talk to Wild Turkey Tasting" to be virtually transported to the Wild Turkey Distillery.

Today, more than 25 percent of US households currently have at least one smart speaker in their homes, and that figure is projected to grow to 75 percent by 2025. Says Andrea Sengara, Vice President of Marketing for Campari America, "part of our digital transformation journey is looking at ways to reach new consumers through technology that is already a part of their daily routine – it's not meant to disrupt as much as take advantage of the explosive growth of interest in bourbon cocktails and culture. Coupling our renowned Master Distillers with this burgeoning technology is a way to drive both consumer consideration and eCommerce sales, since a guided tasting works best when you can sample along at home."

Bourbon is a true sensorial experience – in the last five years alone, more than 2.5 million people have visited the Kentucky Bourbon Trail. However, as travel isn't a reality for many right now, this tool is a compelling way to drive interest in American Whiskey while speaking to a new audience of tech-savvy consumers. Unlike other whiskey-focused smart speaker skills that simply share recipes, the Wild Turkey Tasting is uniquely multi-dimensional, channeling the perspectives and authenticity of the Russell family straight from Lawrenceburg, Kentucky.  Master Distillers Jimmy and Eddie Russell – a beloved father and son distilling duo with a combined 107 years of industry experience between them – personally lent their voices to guide consumers through a curated collection of Wild Turkey whiskies: Wild Turkey 101 Bourbon, Wild Turkey 101 Rye, Rare Breed Bourbon, Longbranch and Kentucky Spirit.

From nosing and tasting to sharing humorous anecdotes that are quintessentially Wild Turkey, the audio tour is meant for both the novice whiskey drinker and the more mature connoisseur. Consumers not only learn about the different styles of Wild Turkey whiskey, but also about the distilling process, the palate, glassware, and more from the masters themselves. Along the way, the Russell family – Jimmy Russell, Eddie Russell, Bruce Russell and Joann Street – conveys the history of Wild Turkey and the craftsmanship that sets it apart. For those who don't have their favorite Wild Turkey on hand, there is also a general whiskey tasting. And consumers can ask questions from "can I add water to my whiskey?" to "tell me a fun fact about whiskey." As an additional "Easter egg" component within the skill, whiskey drinkers can unlock a special message from venerated actor Matthew McConaughey, Wild Turkey's Creative Director and the co-creator of Longbranch.

To enable the Wild Turkey Tasting, Wild Turkey engaged the Voicify platform and partnered with Havas CX to design and execute the conversational experience, ensuring a seamless fit of the guided tasting into the brand's broader customer experience.

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