Johnnie Walker Launches “Where Flavor Is King” Campaign

From Shanken:

Diageo is launching a global ad campaign for its Johnnie Walker  blended Scotch whisky this week, entitled “Where Flavor Is King.” The  campaign, which will feature images focusing on the various flavors  found in each blend of Johnnie Walker, will include outdoor, radio and  social media components. Created by U.K.-based ad agency Love, the  campaign will launch first in Africa, followed by Australia, Brazil,  Global Travel Retail, Russia and Hong Kong later this year. It will  extend to European markets beginning in July 2013. A Diageo spokesman  told Shanken News Daily there are “no plans as yet” to expand the  campaign to the U.S. Johnnie Walker’s global volume was up 6.5% to 18  million cases last year, according to Impact Databank.