Jim Beam® Bourbon Transforms Historic Rackhouse Into Massive 3-D Holiday Display

Building upon the brand's "Light Up the Holidays" campaign, the dynamic display uses advanced 3-D mapping technology, lighting, sound, shadows and animation to showcase the Jim Beam legacy. What's revealed when walls of the more than 24,000 barrel rackhouse are visually folded back is a carefully choreographed, bourbon-inspired holiday gift that lights up the bourbon's flagship distillery.

"Jim Beam is known for being bold and embracing innovation," said Gigi DaDan, senior director of Jim Beam. "The combination of music and technology together with the rich history and heritage of our brand allows our fans to experience the Jim Beam legacy in a whole new way."

The dynamic illumination event debuted for a special event on December 10 and will continue December 18, 19, 21, 22 and 23, from5:30 - 7:00 p.m. EST at the Jim Beam American Stillhouse located at 526 Happy Hollow Road, Clermont, Ky. A variety of holiday activities including live ice sculpting, holiday carolers and fresh-pressed apple cider are also planned during show dates. Guests of legal purchase age can toast the season with cocktails crafted with Jim Beam® Apple and Jim Beam® Kentucky Fire™.

Beam's agency partners at Geometry Global and Pearl Media created the 3-D digital projection against the contours of the rackhouse to deliver a turn-key visual installation just in time for the holidays.  To experience the 3-D event online, visit:https://youtu.be/BSrRKgJyznk.

For more information about Jim Beam, "like" Jim Beam Bourbon on Facebook and follow the brand on Twitter via #LightUpTheHolidays and #JimBeam.