Jack Daniel’s to Open “Motel No. 7” in Five Cities

Whiskeymaker’s accommodations offer unexpected brand experience

LYNCHBURG, TN--Defying traditional expectations of hospitality, Jack Daniel’s Tennessee Whiskey is launching “Motel No. 7.” This immersive event invites consumers to spend a night with Jack and experience the brand’s taste, sound and culture in New York, Miami, Austin, Los Angeles and Chicago. The Motel No. 7 tour will open in Brooklyn, N.Y., at 15 Huron – Greenpoint on Nov. 11-12.

Jack Daniel’s Motel No. 7 offers guests an opportunity to experience Jack Daniel’s and its place in pop culture in an original way. The motel, designed and developed specifically for each of these experiences, will include dedicated rooms where guests can enjoy a classic motel game room, a rock-style salon and royal suite, as well as hidden and exclusive rooms with interactive activities and experiences.

“From music and movies to food and drink, Jack Daniel’s has an undeniable link to pop culture – both past and present,” said Jesus Ostos, Senior Brand Manager for Jack Daniel’s. “We’re channeling that spirit through Motel No. 7, and are excited to bring a unique and unexpected experience for our friends that’s synonymous with our Tennessee Whiskey.”

Additionally, Motel No. 7 will feature a white chapel in each city where consumers can be legally married by an ordained minister, with four couples already signed up to be married at the Brooklyn event by Andrew W.K. Friends and family of the couples, motel staff and brand ambassadors will serve as the wedding party and witnesses, and the wedding package will include everything needed to mark the special day. Afterward, newlyweds from the Motel No. 7 chapel will receive VIP access to the motel and exclusive events.

For more information on Jack Daniel’s Motel No. 7 and invitations to the Brooklyn and upcoming openings, please visitwww.motelno7.com.