BeMyDD (Be My Designated Driver), the nation’s largest designated driver service, today announced a partnership with Jack Daniel’s Tennessee Honey and Total Wine & More in a program designed to encourage responsible drinking and sober driving throughout the holiday season.
The holiday campaign features a sweepstakes to win a free designated driver for a year, or one of many gift cards for free rides. All participants receive $20 off their first ride by entering at BeMyDD.com/TotalWine. Participants are also encouraged to sign a pledge to not drive buzzed on the Ad Council’s website: buzzeddriving.adcouncil.org/#take_the_pledge.
The winter holiday season, which sees an increase in travel, and more social events with family and friends, is one of the deadliest times of the year to be on the road. In fact, according to 2013 data from the National Highway Traffic Safety Administration, there were 1,180 people killed in crashes during this period and nearly a third (30%) of those were alcohol-related.
“Jack Daniel’s has always encouraged people to drink responsibly,” says Taylor Amerman, North America Region Responsibility Manager at Jack Daniel's parent corporation Brown-Forman. “We’re proud to be a partner of this campaign and to help everyone make the most of their holiday season.”
“At Total Wine & More we are acutely aware of the products that we sell and the potential dangers that arise from their misuse and abuse. As a responsible retailer we strongly encourage our customers to use beverage alcohol wisely. We are pleased to partner with BeMyDD and The Ad Council this holiday season to promote responsible consumption and the use of a designated driver,” added Matt Indre, Senior Manager, Public Affairs & Corporate Social Responsibility at Total Wine & More.
The holiday campaign will be promoted through email, social media, and Total Wine & More’s brick & mortar locations.
Winners of the sweepstakes will receive a designated driver through BeMyDD, an alternative transportation service where professional drivers drive you wherever you need to go in your own vehicle. For $14-$19.50 per hour, depending on location, customers can enjoy all the benefits of a professional chauffeur in the comfort of their own cars. Drivers are fully-screened and must have at least ten years of driving experience. Used by BeMyDD customers for occasions ranging from a date night out to a winery tour or bar crawl, BeMyDD also offers car pickup service ($25 pickup fee + mileage) and event services for weddings or other gatherings ($45-$53 per hour).
“We created BeMyDD to give people a better substitute to driving buzzed, forcing a friend to act as a designated driver or leaving your car behind to take an expensive taxi,” says Arthur Simanovsky, BeMyDD CEO and President. “We’re excited to support this campaign and give people the drivers-on-demand they need during a busy and potentially dangerous time of year.”
The sweepstakes can be entered at BeMyDD.com/TotalWine from November 30th to January 1st. Fifteen people will receive a free designated driver for three hours, while one winner will receive the grand prize of a designated driver for a year (up to 24 rides).
BeMyDD’s designated driver app is available for both iOS (7.0 and later) and Android (4.0.3 and later) and can be downloaded through the App Store, Google Play, or BeMyDD’s website at http://www.bemydd.com/mobile-apps.
Posts
0 comments:
Post a Comment