Johnnie Walker Scotch Whisky Announces Global Partnership With Grammy Award-Winning Music Artist And International Superstar Sabrina Carpenter

Inspired by the fearless spirit of Carpenter's latest album, Man's Best Friend, the campaign aims to reimagine a world of whisky through her lens of bold creativity, self-expression and empowerment.

NEW YORK, Aug. 29, 2025-- Johnnie Walker, the world's number one Scotch whisky brand* (IWSR 2024), has just announced its global partnership with GRAMMY® Award–winning superstar Sabrina Carpenter. The multi-year partnership represents a bold, transformative era for whisky and music, rooted in creative self-expression, experimentation and celebration.

The partnership marks the first verse of Johnnie Walker's plans to collaborate with progressive voices in music to tell their unique stories of progress, and shape the future of how and where people can enjoy Johnnie Walker Black Label. Timed to the release of Carpenter's highly-anticipated new album, Man's Best Friend, the Johnnie Walker x Sabrina Carpenter partnership will offer fans of legal drinking age Sabrina's take on her favorite classic whisky cocktails, and album-inspired content that reflects the confident, playful spirit of her new sound.

The campaign debuts globally alongside the final leg of her Short n' Sweet Tour, with content rolling out in key cities and across digital platforms. Designed to spark conversation and inspire fans around the world to mix up their own Sabrina-inspired Johnnie Walker cocktails, the campaign is a cultural moment made to be shared.

"Music plays such a meaningful role in everyone's life journey, and it has always been a way of connecting people to Johnnie Walker's 'Keep Walking' mantra, which is aimed at inspiring personal progress," said John Williams, Global Head of Whiskeys at Diageo. "We are thrilled to welcome Sabrina as the newest voice in our story. Her fearless creativity and deep connection with a new generation make her a powerhouse addition to our Johnnie Walker family. Together, we'll harness the power of music to bring a bold, new energy to the whisky experience."

"Stepping into this next chapter of my music has been such a thrill. It feels more confident and a lot more unapologetic. This partnership is about celebrating boldly, pushing boundaries, and moving forward with purpose," said Sabrina Carpenter.

"Johnnie Walker has evolved through generations to become the modern icon it is today, and Sabrina is on a similar path with Man's Best Friend, stepping into a more confident, self-assured chapter while keeping her signature charm," said JJ Stratford, director and video artist. "In developing this campaign, we nodded to the golden age of spirits advertising, then layered in Sabrina's bold yet timeless aesthetic, clever humor and a modern wink to make it unmistakably her own."

At select stops on the Short n' Sweet Tour, fans 21+ can enjoy Sabrina's signature Johnnie Walker Black Label cocktails including a Manhattan, a whisky sour and a whisky highball, served with surprise-and-delight moments that make the night every bit as memorable as the music.

Be sure to follow @JohnnieWalker and @JohnnieWalkerUS on Instagram and Facebook for updates on the partnership. And whether in a stadium or at home, please enjoy Johnnie Walker responsibly.

ABOUT JOHNNIE WALKER:
Johnnie Walker is the world's number one Scotch Whisky brand* (IWSR 2024), enjoyed by people in over 160 countries. Since the time of its founder, John Walker, those who craft its whiskies have pursued flavor and quality above all else.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.

ABOUT DIAGEO:
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.

ABOUT SABRINA CARPENTER:
Two-time GRAMMY® award winning global superstar, Sabrina Carpenter, has enchanted an audience of millions as a singer, songwriter, actress, and style icon. With her music, she has delivered one anthem after another on stage and in the studio, earning multiple gold and multi-platinum certifications, and performing to sold-out crowds worldwide. On-screen, she has generated mega-fandom through starring roles on television and film. She is signed to Island Records, where she debuted her acclaimed Gold-certified fifth studio album, "emails I can't send", which appeared on many "Best Of 2022" lists, including Rolling Stone and Billboard. The album features her hit single "Feather," which went #1 at Top 40 Radio, earning Sabrina her first #1. Her sold-out "emails I can't send" tour took her to North America, Europe, Asia and Brazil, and she recently served as direct support for Taylor Swift in Latin America, Australia, and Singapore on the Eras Tour. In April, Sabrina made her Coachella debut and was one of the most talked-about artists of the festival. Ahead of her Coachella debut, she released her single "Espresso," which quickly climbed the charts. Upon release, Pitchfork declared "Espresso" as "in pole position to be this year's song of the summer," and The New York Times heralded the single as the song ready to "propel her to the next level". Since its release, "Espresso" has gone on to reach #1 on the UK & Australian singles charts, Top 5 in the US, and #1 on Spotify globally, where it reached over 200M streams within its first month. Her second single, "Please Please Please," was released in June and shot straight up to the top of the charts. The single hit #1 on Spotify's Global and US charts, #1 on Apple Music, and debuted at #2 on the Billboard Hot 100 before claiming the #1 spot a week later and went #1 at US Pop Radio. Sabrina made her Saturday Night Live debut in May on the season finale, where she performed "Espresso" and "Feather/Nonsense." In August, she released her highly anticipated sixth studio album, Short n' Sweet. The album was instantly met with an outpouring of critical acclaim from the likes of the New York Times, Rolling Stone, Pitchfork, Variety, and many more. The album debuted at #1 on the Billboard 200, making it the 3rd biggest first week debut in the US in 2024, and became only the second album that year to spend its first three weeks atop the list. "Short n' Sweet" also topped the charts around the world, reaching #1 in UK, Canada, Australia, Spain, and France. The album earned Sabrina an impressive six GRAMMY® nominations as a first-time nominee. "Short n' Sweet" took home the GRAMMY® Award for Best Pop Vocal Album and Sabrina also won the "Best Pop Solo Performance" GRAMMY® Award for the album's lead single "Espresso." She made her debut at the 67th GRAMMY® Awards with a captivating performance of "Espresso/Please Please Please." Last Fall, Sabrina wrapped the 33 date North American leg of her monumental sold-out Short n' Sweet Tour and recently wrapped the sold-out European leg. Later this year, Sabrina will return for a second North America leg that includes six shows at Crypto.com Arena in Los Angeles and five shows at Madison Square Garden in New York.

Be sure to check https://mybeerbuzz.com for further details and updates. 

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WhistlePig PiggyBack 100 Proof 6-Year Small Batch Bourbon Whiskey

WhistlePig PiggyBack 100 Proof 6-Year Small Batch Bourbon Whiskey 50%-ABV, 750ml bottles.

About WhistlePig Whiskey:

WhistlePig is a Vermont-based craft whiskey distillery known for its award-winning, high-end rye whiskeys. The brand is celebrated for its boundary-pushing methods and focus on aging, blending, and innovative finishing techniques. The distillery has earned a reputation for helping to revive American rye whiskey.

History and process

• A "Triple Terroir" vision: Founded in 2007 by entrepreneur Raj Bhakta, WhistlePig started on a 500-acre farm in Shoreham, Vermont. With the help of the late Master Distiller Dave Pickerell, the initial vision was to eventually grow the rye, use the water, and barrel-age the whiskey with oak all from the farm—a concept they call "Triple Terroir".
• Early sourcing: In its early days, WhistlePig sourced high-quality aged rye whiskey from Canada and Indiana to use as a base for its products. This allowed them to release well-aged products while their own distilled spirits matured.
• Vermont-based production: The distillery opened on its farm in a renovated 150-year-old dairy barn in 2015. The company has since expanded its in-house, field-to-bottle production, but it continues to source some liquid from other producers.
• Innovation: WhistlePig is known for audacious finishing techniques, using a wide variety of casks from around the world. Past releases have utilized barrels from Madeira, Sauternes, port, and even Japanese umeshu plum liqueur.

Core product lineup

• PiggyBack

  :

  A 100% rye whiskey aged six years, created as a cocktail-friendly and more affordable option. A 100-proof bourbon version is also available.

• Small Batch Rye Aged 10 Years

  :

  The distillery's flagship product and most decorated whiskey, with a robust and spicy character.

• Old World Rye Aged 12 Years

  :

  A rye whiskey finished in a combination of Madeira, Sauternes, and port wine barrels.

• Estate Oak Rye Aged 15 Years

  :

  Aged for 15 years, this whiskey is finished in barrels made from Vermont oak grown on the distillery's farm.

• Double Malt Rye Aged 18 Years

  :

  An experiment with malted rye that provides a distinct flavor profile.

• Beyond Bonded

  :

  A "grain-to-glass" product distilled and bottled entirely at the WhistlePig farm using their estate-grown rye.

Limited and experimental releases

• The Boss Hog

  :

  An annual, limited-release, single-barrel, barrel-strength rye. Each edition has a different theme and unique finishing.

• Béhôlden 21 Year Single Malt

  :

  One of the company's oldest and most exclusive releases, made with malted rye.

• GraveStock Wheat Whiskey

  :

  A collaboration with Liquid Death Mountain Water, finished in casket-shaped barrels.

Where to buy

WhistlePig whiskeys can be purchased through many online retailers and at most major liquor stores. For those near their tasting rooms in Quechee and Stowe, Vermont, the whiskeys are also available for purchase. A new WhistlePig tasting room is also slated to open in Louisville, Kentucky in September 2025.

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Sugarlands Distilling Broken Antler Hot Honey Flavored Whiskey

Sugarlands Distilling Broken Antler Hot Honey Flavored Whiskey 35%-ABV 700ml Bottles.

About Sugarlands Distilling:

Sugarlands Distilling Company is a craft distillery located in Gatlinburg, Tennessee. Founded in 2014, Sugarlands produces a full line of craft moonshines and sippin’ creams with flavors like Mark Roger’s American Peach Moonshine, Butter Pecan Sippin’ Cream, Banana Pudding Sippin’ Cream and Appalachian Apple Pie Moonshine. Sugarlands also produces Roaming Man Tennessee Straight Rye Whiskey, which has won multiple prestigious spirits awards, including Best Whiskey in the 2019 American Craft Spirits Association Awards and two Double Gold Medals at the esteemed San Francisco World Spirits Competition (2021 and 2023).

In 2022, Sugarlands launched High Rock Vodka with Dale Earnhardt Jr. and his wife, Amy Earnhardt. High Rock Vodka is distilled seven times and then triple-filtered using the Lincoln County Process. Made famous by Tennessee whiskeys, the Lincoln County Process uses sugar maple charcoal to smooth and mellow the finish. High Rock checks in at 88 proof, a nod to the number Earnhardt drove for a decade in the NASCAR Cup Series.

Sugarlands’ downtown Gatlinburg distillery welcomes more than one million guests each year. The distillery was voted the top craft spirits distillery tasting room in America by USA TODAY 10Best and is rated as TripAdvisor’s number one thing to do in Gatlinburg and the world’s top-rated distillery experience. A proud community supporter, Sugarlands Distilling Company has donated nearly $1 million to nonprofits nationwide through their giveback program, MoonShare. Learn more about Moonshare »

Sugarlands Distilling Company is a craft distillery in Gatlinburg, Tennessee, known for its moonshine, whiskey, and "sippin' creams". It was founded in 2014 and has grown into a major tourist destination, hosting over a million visitors annually. The company has earned numerous industry awards for its spirits.

Products and collaborations

Sugarlands creates a wide range of spirits, with products including:

• Moonshine

  :

  Flavors include Appalachian Apple Pie, Mark Rogers' American Peach, and seasonal varieties. Some are made in partnership with stars from the Discovery Channel show Moonshiners.

• Roaming Man Tennessee Straight Rye Whiskey

  :

  This award-winning whiskey has received a "Best Whiskey" award from the American Craft Spirits Association and two Double Gold Medals from the San Francisco World Spirits Competition.

• Sippin' Creams

  :

  Cream liqueurs with dessert-inspired flavors such as Butter Pecan, Banana Pudding, and Mint Chocolate Chip.

• High Rock Vodka

  :

  A vodka brand launched in 2022 in partnership with NASCAR Hall of Famer Dale Earnhardt Jr. and his wife, Amy Earnhardt.

Visitor experience

The Sugarlands distillery in Gatlinburg offers a variety of experiences for guests:

• Location: 805 Parkway in downtown Gatlinburg.
• Distillery tours: Visitors can take a behind-the-scenes tour of the still house to learn about the distilling process. The newest whiskey experience is at a separate facility called

  The Hidden Stave

  .

• Tastings: For a fee, adults over 21 can participate in a guided tasting flight of spirits led by "tastemakers".
• Back Porch stage: The distillery has a stage that hosts free, live music for all ages, featuring genres like bluegrass and country.
• Moonshiners meet-and-greets: The distillery holds monthly meet-and-greet events with Moonshiners stars Mark and Digger.

Awards and recognition

Sugarlands Distilling Company

has received significant recognition for both its spirits and its visitor experience:

• Top-rated distillery: TripAdvisor has rated

  Sugarlands

  as the #1 thing to do in Gatlinburg and the world's top-rated distillery experience.

• Best Tasting Room: USA Today has named

  Sugarlands

  the "Best Craft Spirits Tasting Room in America".

• Whiskey and vodka awards: In addition to its moonshine accolades, the distillery has won prestigious awards for its Roaming Man Rye Whiskey and High Rock Vodka.

Community involvement

Through its "MoonShare" program, Sugarlands has given back to communities by supporting non-profit organizations. Since 2014, the company has donated over $675,000 to non-profits across the U.S..

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Tullamore D.E.W 18-Year Single Malt Irish Whiskey Heritage Collection.

Tullamore D.E.W 18-Year Single Malt Irish Whiskey Heritage Collection 41.3%-ABV 750ml Bottles.

About Tullamore D.E.W.:

Taste our hometown pride

Our whiskey is named from the town where we make it. We started distilling in Tullamore in 1829 and we’re still going strong. In our corner in the heart of Ireland, we don’t have a fancy resort, but we do have a world-class distillery where we make the world’s original triple-distilled, triple-cask-finished, triple-blended Irish whiskey. Our award-winning whiskey tastes so smooth and delicious, it has become the number two brand in the world.

BEING FROM A SMALL COMMUNITY IS OUR SUPERPOWER.

In Tullamore, everyone pretty much knows everyone. If you try to pretend you’re something you’re not, you can be certain someone will cut you down to size by reminding you of your worst haircut or the time you blew the football match. Sure, sometimes we get in each other’s business but we always have each other’s back. Knowing who we are helps us become who we want to be.

Remembering what matters keeps us from getting distracted by what doesn’t. Having strong roots helps us reach for the sky.

And we can’t help but think, if the whole world acted more like a little community, everyone might be tad happier, a bit kinder and better prepared to go after their biggest dreams. So, we have three words of humble advice for everyone (including ourselves) — Be More Tullamore.

OUR IRISH WOLFHOUND

Daniel E. Williams was a dog lover and he passed the love down to his family. When his grandson Desmond Williams took over, he wanted something other than the fancy shields and coats of arms typically used by whiskey brands, so he commissioned our original drawing of an Irish wolfhound. The wolfhound symbolizes the spirit of our whiskey and our hometown. We’re friendly, we’re loyal, yet when we’re on the hunt to make the best-tasting whiskey on the planet, we’re determined and unstoppable.

About Us

At Tullamore D.E.W. we have a long history with many stories to tell because our distillery was first established in 1829.

Our whiskey is the result of a family that showed incredible vision and commitment to develop their passion for whiskey.

Let me introduce you to our bottle, many of you will be familiar with it but you may not be familiar with the story behind it.

Tullamore is a town in Ireland, a small town which today has a population of almost 13,000 people.

DEW or D. E. W. are the initials of one of the greatest distillers Ireland has ever had, his name was Daniel Edmund Williams.

This guy has an incredibly interesting story. He began working at the distillery as a stable boy at the age of 15 and went on to become Distillery Manager by the age of 25.

"Success comes not to those who desire it most but to those who care deeply about what they do and feel compelled to create."Daniel E. Williams

Daniel E. Williams was passionate about his craft and brought a lot of prosperity to County Offaly and the midlands.

We are fortunate to have this quote from him which we know he
lived by given the legacy he has left behind. We honor him on every bottle of Tullamore D.E.W. today.

We refer to him as Irelands original hipster, I mean, check out that moustache?

Whiskey or Whisky?Why is there an 'e'?

Why is there an 'e' in Irish whiskey? Equally, why is there not an 'e' in Scottish whisky spelling?

Well to begin, we would like to commend you on noticing the difference. Most people are concerned solely with what is inside the bottle rather than what is on the label. The answers to these questions are hidden in history so we must go back in time to find the clues which illuminate why whiskey has two spellings in the English language.

It all goes back to 1878 when a book titled the "Truths about whisky" references how the addition of the 'e' was to distinguish Irish whiskey from its Scottish cousins who had been caught out a few times for selling their whiskey as Irish. The reason for this was that Irish whiskey at the time carried a more premium title and price point in the consumer’s eyes and Irish whiskey was indeed in a golden era.

Over the centuries, the word(s) for Irish whiskey evolved from aqua vitae to Uisce beatha to Uisce baugh to whisky and finally whiskey.

Water VS IceThe great debate

Should I add water to my whiskey? Is it better to add ice? Which is better to add to my whiskey…ice or water? How much should I add? Is 3 cubes too many? These are common questions so don’t worry if you are asking the same questions. The answer here will always be that it is completely up to you. There are always worthwhile considerations but there are no rules.

A bartender once said that - "ice to a bar man is like heat to a chef." Ice has a wonderful ability to chill the drink and allow for slow dilution which can actually enhance the flavors of the whiskey.We will get into that more in a minute.It has the added benefit of making the drink last longer which may sound strange but is surprisingly common especially if you are trying to keep pace with fellow drinkers who are sipping a large beer.

Speaking of beer, sometimes the lesser flavored beers are recommended to be consumed at very cold temperatures.The implication here is that if something is very cold some of the flavors are muted or less detectable. In the craft world of IPA beer you often see recommendations for drinking the beer at room temperature so that one can appreciate the flavor.

Whiskey andCocktails

Uisce Beatha or Water of Life has been distilled in Ireland for many centuries and possibly even for millennia. Distilling of locally grown agricultural to produce alcohol is something that is not peculiar to Ireland. It’s been going on for thousands of years across the globe.

On the other hand, what we know today as Whiskey, Whisky or Uisce Beatha is generally regarded as having started in Ireland. The missionary Monks are blamed. As they sought to bring Christianity from the Middle East to the pagan countries of the globe they managed to impart their knowledge of the craft of producing perfumes and essences from locally grown flora to the locals who found that this very craft could produce an elixir with no equal – so they called it the Water of Life – or Uisce Beatha.

Pronunciation of this term was difficult for the non-natives and so it soon became reduced to Fuisce and eventually Whiskey.

The Scots were soon to be introduced to the craft and began producing their own version. The Scotch whisky historians dedicated to tracking the arrival of whisky distillation will readily refer to the influential Irishman Fergus Beaton who introduced whisky-making to Scotland on arrival at Kilchoman on the island of Isla in 1300.

Single Malt orBlended Whiskey

Before we compare Single Malt with Blended Whiskey we need to understand what makes them different.

Single Malt Whiskey is whiskey - made from Malted Barley - 100% Malted Barley (sometimes called Malt). Malted Barley is simply barley that has been germinated by means of immersion in water so as to encourage the barley grain to grow a green shoot.

This growth process is stopped by removal from the water. We now have a barley grain that has germinated or malted. When making Malt whiskey we use 100% Malted Barley.
The Malt is milled and mashed through the addition of hot water to give us a porridge-like mixture from which we extract the liquid.

This very sweet liquid is fermented by the addition of Yeast and the result of this fermentation is a type of beer (or “wash” as it’s known in the distilleries). We then distil the wash, using copper pot stills, generally twice or 3 times.

The resultant spirit is then filled into wooden (usually oak) casks and matured there for a least 3 years. After 3 years it can be called whiskey (or whisky).

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Divine Spirits Appalachian Barrel Company Single Barrel Series 8-Year Straight Rye Whiskey

Divine Spirits Appalachian Barrel Company Single Barrel Series 8-Year Straight Rye Whiskey 60%-ABV, 750ml Bottles.

About Appalachian Barrel Company:

Appalachian Barrel Company is a Kentucky-based bourbon brand founded by three individuals with deep roots in Eastern Kentucky, aiming to tell the story of the mountains through their bourbon. They craft their bourbon with pride, following both time-honored traditions and a modern sensibility. In contrast, the West Virginia Great Barrel Company (WV GBC) is a high-tech cooperage in West Virginia, established to do better for the community by making high-quality barrels from Appalachian oak using advanced technology and automation. 

Appalachian Barrel Company (The Bourbon Brand) 

• Focus: Crafting and bottling authentic Kentucky bourbon.
• Heritage: Deeply rooted in the mountains of Eastern Kentucky, with their story of the mountains and community woven into their brand.
• Process: Combines traditional craftsmanship with modern practices, focusing on quality, patience, and pride in their heritage.

West Virginia Great Barrel Company (The Barrel Maker)

• Focus:

  Manufacturing high-quality whiskey barrels. 
• Location:

  Based in Caldwell, West Virginia, with a mission to create good-paying jobs for the local community. 
• Materials:

  Utilizes tight-grained Appalachian white oak, which offers desirable flavor characteristics due to slow growth in the rugged environment. 
• Technology:

  Employs cutting-edge technology, including infrared toasting and automated processes, to ensure consistency and precision in barrel production. 
• Mission:

  To be a valuable partner for distillers by providing high-performing, high-quality barrels and promoting the idea that barrels and whiskey are more than just commodities. 

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Tennessee Distilling Redneck Spirits Redneck Riviera Small Batch Whiskey

Tennessee Distilling Redneck Spirits Redneck Riviera Small Batch Whiskey. A small batch whiskey with vanilla honey smoothness and a subtle oak finish, 40%-ABV, 750ml Bottles.

About Redneck Spirits:

Redneck Riviera is an American blended whiskey created by country music star John Rich and produced by Eastside Distilling. The whiskey is a small-batch blend designed for a smooth, rich, and flavorful experience with notes of vanilla, honey, and a subtle oak finish, appealing to both experienced whiskey drinkers and beginners. It's known for its American-made ingredients, commitment to quality, and aims to be a premium product at an affordable price, with the brand being privately owned and available at over 9,000 locations.

• Creator and Producer:

  The whiskey was created by country music star John Rich and is produced by Eastside Distilling, a Portland-based distillery known for its quality spirits.

• Flavor Profile:

  It features a smooth, rich palate with flavors of vanilla and honey, rounded out with a subtle oak finish.

• Ingredients:

  The blend is composed of American-made spirits, reflecting a commitment to American ingredients and production.

• Target Audience:

  The whiskey is crafted to be approachable and enjoyable for a wide range of consumers, from seasoned whiskey enthusiasts to those new to the spirit.

• Branding and Ethos:

  The brand is associated with America's "Work Hard, Play Hard" culture and aims to provide a premium experience at a moderate price point.

• Availability:

  Redneck Riviera Whiskey is a fast-growing brand in its category, found at over 9,000 locations, including major retailers like Walmart and Publix.

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Big Machine Distillery Experimental Series Tennessee Whiskey Finished In Honey Cask

Big Machine Distillery Experimental Series Tennessee Whiskey Finished In Honey Cask 55%-ABV, 750ml Bottles.

About Big Machine Distillery:

Founding Years

Founded in 2015 by music mogul Scott Borchetta, Big Machine Distillery was born from a passion for crafting high-quality, premium spirits. The journey began in the picturesque countryside of Lynnville, Tennessee, where Borchetta discovered a charming micro-distillery and set out to blend tradition with innovation.

Spirit Powerhouse

Since then, Big Machine Distillery has become a powerhouse in the spirits industry, producing a diverse lineup of award-winning products, including Borchetta Bourbon, Big Machine Vodka, Spiked Coolers, and most recently, the acquisition of Nashville’s #1 hometown vodka – Pickers Vodka.

The Flavor

With a commitment to using locally sourced grains, pure Tennessee limestone-filtered water, and time-honored distillation techniques, Big Machine Distillery continues to raise the bar for handcrafted spirits. Whether it's bold, full-bodied bourbon or exceptionally smooth vodka, every bottle reflects our dedication to quality, craftsmanship, and innovation.

How It's Made

At Big Machine Distillery, our award-winning bourbons are crafted with a commitment to quality and tradition.

Each bottle begins with a unique blend of red, white, and blue heirloom corns, locally grown within five miles of our Tennessee distillery and milled on a restored 1950s stone mill.

We use pure Lynnville Creek water and 100% copper pot distillation to create a rich, full-bodied bourbon with exceptional depth. Our high-corn mash bill, perfectly balanced with wheat and malted barley, delivers a smooth yet complex finish.

For our premium vodkas, we take precision to the next level. Our vodka is distilled multiple times through a state-of-the-art column still, ensuring unparalleled purity. It is then carbon-filtered four times and blended with Tennessee limestone-filtered water, resulting in an exceptionally crisp and smooth taste.

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Penelope Bourbon Introduces the 2025 Estate Collection

Highly anticipated collection showcases higher age statements, new innovation and increased allocations across each release

ST. LOUIS, Aug. 21, 2025  Award-winning Penelope Bourbon announced its 2025 Estate Collection – a bold array of five distinct expressions with minimum age statements of 10 years – for fans of premium and ultra-premium straight bourbon whiskey. The expanded collection includes a reimagined Founders Reserve Kentucky Straight Bourbon Whiskey, the introduction of new Omega Straight Bourbon Whiskey finished in Omega French Oak barrels, and the award-winning Single Barrel and Private Select bourbons.

The 2024 Penelope Estate Collection received multiple top spirits industry awards including platinum at the 2025 ASCOT Awards and gold at the 2025 San Francisco World Spirits Awards for Single Barrel. Private Select earned gold at the 2025 ASCOT Awards and the 2025 SIP Awards. This year's collection is anticipated to be even more impressive.

"We are excited to introduce Omega as part of the Estate Collection – we've been experimenting with these French Oak finishing casks, built by the Radoux Cooperage, which utilizes oak from the most prestigious French forests," said Penelope Founder and Master Blender, Danny Polise. "In addition, our 2025 Founders Reserve is a 13-year-old Kentucky straight bourbon which stands as a solid pour, along with our award-winning 10-year Private Select blend and Single Barrel straight bourbon offerings."

Penelope Founders Reserve 13 Year Kentucky Straight Bourbon Whiskey: $199.99
Inspired by passion for sharing truly special whiskey, the single lot of 2025 Founders Reserve is a testament to patience. With a mash bill of 78% corn, 10% rye and 12% malted barley, the 2025 edition of Founders Reserve Kentucky Straight Bourbon Whiskey is aged 13 years and bottled at cask strength at 121.4 proof (60.7% ABV) for a truly special bourbon that's been given the time to develop character. Packaged in the signature rich deep green Founders Reserve collectors' box, approximately 3,700 cases (3-in) will be on shelf in select markets in September for a minimum suggested retail price of $199.99 per 750mL bottle.

Founders Reserve opens with an aroma of rich caramel, vanilla, faint hints of tobacco and candied fruit. The body features toasted nuts, graham cracker, sweet oak, butterscotch and dark fruit on the palate and finishes with lingering spice, caramel sweetness and black pepper spice.

Penelope Omega 11 Year Straight Bourbon Whiskey: $129.99
The 2025 Estate Collection reaches new heights with Omega, a whiskey that unites exceptional age with the most advanced oak finishing available. After 11 years of maturation, this straight bourbon whiskey is refined for an additional year in Radoux Omega barrels, considered the pinnacle of French Oak innovation. Crafted with rare, tight-grain oak and a meticulously designed toast profile, these barrels embody the highest level of precision and artistry in coopering.

Radoux Cooperage, a global leader in barrel production, pioneered OakScan^® technology to scientifically select staves with the exact chemical composition needed to achieve the desired flavor profile. This data-driven approach, paired with Penelope's vision, creates a whiskey of remarkable balance, refinement, and modern craftsmanship.

With a mash bill of 78% corn, 10% rye, and 12% malted barley, Omega is bottled at 109.8 proof (54.9% ABV) and dressed in an elegant burgundy and gold label. A limited allocation of 1,800 (6-in) cases of 750mL bottles will arrive in select markets in September for a minimum suggested retail price of $129.99.

Omega opens with a nose of warm vanilla, honey, toffee and allspice followed by a body of brown sugar, dark fruit, leather and cocoa. The finish features sweet spice, cinnamon gum and buttery sweet nougat.

Single Barrel 10 Year Bourbon: $89.99
Each barrel chosen for the 2025 Single Barrel release was hand-selected to showcase the nuanced complexity of the finest stocks of well-aged bourbon deemed too exceptional to blend. The 2025 Single Barrel offerings feature two different mash bills and proof points:

Single Barrel Straight Bourbon Whiskey with a mash bill of 75% corn, 21% rye, 4% malted barley is bottled at 99 proof (49.5% ABV) and features aromas of vanilla, caramel, dried fruit and plum; tastes of caramel, butter toffee, wild cherry candy and light rye spice; and a finish of cinnamon, frosting and lingering spice. A limited allocation of 1,300 (3-in) cases will be available nationwide in September at a minimum suggested retail price of $89.99.

Single Barrel Straight Bourbon Whiskey with a mash bill of 60% corn, 36% rye and 4% malted barley is bottled at 103 proof (51.5% ABV) and opens with caramel, vanilla and graham cracker on the nose followed by flavors of apricot, vanilla and light chocolate on the palate. The long rye spice finish includes notes of vanilla custard and roasted nuts. A limited allocation of 2,400 (3-in) cases will arrive at retailers nationwide in September at a minimum suggested retail price of $89.99.

Penelope Private Select 10 Year Bourbon: $79.99
Award-winning Private Select is a masterpiece in blended bourbon, showcasing the finest of hand-selected aged barrel stocks. Aged 10 years, 2025 Private Select features a mash bill of 74% corn, 20% rye, 1% wheat and 5% malted barley. Bottled at 106.8 proof (53.4% ABV), 6,900 (6-in) cases will be available at retailers nationwide starting in September at a minimum suggested retail price of $79.99 per 750mL bottle.

Opening with aromas of rich caramel, cinnamon and red fruits, 2025 Private Select features flavors of caramel, brown sugar, cherry and baking spice, and a vanilla honey bun finish with notes of oak spice and light smoke.

"Our Estate Collection brings together the best bourbons we release each year," said Michael Paladini, Penelope Bourbon founder and vice president of strategy for MGP Ingredients. "For 2025, we're introducing Omega, finished in some of the most prestigious French Oak barrels in the world, and bringing back Founders Reserve as a 13-year Kentucky Straight Bourbon. We've also raised the age statement on Private Select and expanded allocations across the lineup, making this year's collection our most exciting and accessible yet."

The full 2025 Estate Collection will be available this September in select markets, with first access to the entire collection exclusively at Lux Row Distillers beginning Friday, Sept. 5 at 9 a.m. EST. A product locator for the award-winning Penelope family of offerings can be found here.

ABOUT PENELOPE BOURBON

Founded in 2018, Penelope Bourbon has become one of the fastest-growing award-winning premium whiskey brands. We offer a range of uniquely blended and finished straight bourbon and whiskey expressions known for their smoothness and rich flavor, and premium handcrafted ready-to-serve cocktails. Our products have won many spirits industry awards including best in class finalist and a double gold medal for Toasted at the 2025 San Francisco World Spirits Competition. Wheated earned a double platinum medal and Peach Old Fashioned and Black Walnut Old Fashioned ready-to-pour cocktails earned platinum medals at the 2025 ASCOT Awards. We continue to innovate within our Cooper Series, Limited Releases and Estate Collection to further establish our place among the top premium whiskey brands and prove that with passion, dedication, and love, anything is possible. For more information, visit PenelopeBourbon.com and follow on Facebook and Instagram.

 

ABOUT LUXCO

Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company's extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including Cortada, El Mayor, Escasa and Exotico. For more information, visit Luxco.com.

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The Macallan Masters Of Photography Magnum Highland Single Malt Scotch Whiskey

The Macallan  Masters Of Photography Magnum Highland Single Malt Scotch Whiskey 43%-ABV, 750ml Bottles.

About The Macallan:

Founded in 1824

The Macallan was one of the first distillers in Scotland to be legally licensed. Since then we have built a reputation as one of the world’s leading single malt whiskies. The creation of The Macallan draws on the vital contributing influences of Spain, North America and Scotland - and of their respective natural raw materials, combined with traditional methods and craftsmanship.

"Maghellan"

The Macallan distillery was founded by Alexander Reid, a barley farmer and school teacher. The original name of the area was “Maghellan”, taken from the Gaelic word “magh”, meaning fertile ground and “Ellan”, from the Monk St.Fillan - who held a close association with the church that stood in the grounds of The Macallan Estate until 1400. Farmers had been making whisky on their Speyside farms in the area for centuries, using their surplus barley during the quieter winter months.

The Macallan is a high-end, highly respected single malt Scotch whisky distillery located in Speyside, Scotland. It's renowned for its rich, complex flavors, often characterized by notes of dried fruits, spices, and oak, achieved through the use of exceptional oak casks, particularly sherry casks. The distillery itself is situated on a 485-acre estate with Easter Elchies House at its heart.

 

Here's a more detailed breakdown:

• Distillery:

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  The Macallan Distillery is known for its commitment to quality and its traditional production methods.

• Single Malt Scotch:

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  Macallan produces single malt Scotch whisky, meaning it's made from 100% malted barley at a single distillery.

• Sherry Casks:

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  A key element of Macallan's distinctive flavor profile is their use of sherry-seasoned oak casks, primarily from Spain, for maturation.

Double Cask:

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Macallan also produces a range of Double Cask whiskies, which are matured in both American and European oak casks, each seasoned with sherry.

Reputation:

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The Macallan is considered one of the leading Speyside distilleries and is highly sought after by whisky enthusiasts worldwide.

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Starlight Distillery Bloody Butcher Indiana Straight Bourbon Whiskey Blood Moon Batch

Starlight Distillery Bloody Butcher Indiana Straight Bourbon Whiskey Blood Moon Batch 7.5-Year 55%-ABV, 750ml bottles.

About Starlight Distillery:

Starlight Distillery, part of Huber's Orchard, Winery & Vineyards, is a family-owned distillery located in Starlight, Indiana. It's known for its farm-to-bottle spirits, including award-winning whiskeys and brandies, crafted on a 700-acre estate. The distillery, which opened in 2000, is an extension of a family farm that has been in operation since 1843.

• Family History:

  The Huber family has been farming in Clark County, Indiana, since the mid-19th century. The distillery is a continuation of their long-standing agricultural heritage.

• Farm-to-Bottle:

  Starlight Distillery emphasizes its farm-to-bottle approach, using ingredients grown on their estate.

• Award-Winning Spirits:

  They produce a variety of spirits, including bourbon, rye whiskey, gin, vodka, and brandy. Their Single Barrel Bourbon Whiskey has won awards, including Best Craft Bourbon at the ASCOT Awards.

• Wide Range of Offerings:

  Starlight Distillery is part of a larger complex that includes a winery, a farm, a restaurant, and other attractions, making it a popular tourist destination.

• Distillery Location:

  The distillery is located at 19816 Huber Rd, Starlight, IN 47106.

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Evan Williams Bourbon Expands "Bourbon Nation" with New Schools and Brand Ambassador Molly McGrath

Oregon, South Carolina, and Oklahoma join the roster as Game Day's #1 Pour gains new voice in celebrated ESPN reporter

BARDSTOWN, Ky., Aug. 19, 2025- Evan Williams Bourbon today announced a major expansion of its multi-year partnership with Learfield, the leading media and technology company in college athletics, as it welcomes three new schools—the University of Oregon, University of South Carolina, and the University of Oklahoma—to its growing collegiate lineup. The brand also proudly introduces Molly McGrath, nationally recognized ESPN sideline reporter, as the new Brand Ambassador for the Evan Williams Bourbon Nation platform.

Launched in 2024, Evan Williams' Bourbon Nation initiative aims to unite collegiate sports fans through game day traditions, spirited celebrations, and responsible enjoyment of America's second-largest selling Bourbon. With the addition of Oregon, South Carolina, and Oklahoma, Evan Williams is now the Proud Partner of eight iconic college programs, including the University of Florida, Syracuse University, TCU, The Ohio State University, and University of Alabama.

"From pre-game rituals to post-win celebrations, Evan Williams is the Bourbon that resonates with college sports fans and alumni," said Molly McGrath, Brand Ambassador for Evan Williams. "As someone who lives and breathes college sports, I'm thrilled to bring that same passion to a brand that's all about celebrating tradition, connection, and team spirit."

Molly McGrath joined ESPN in July 2016 and currently serves as the sideline reporter for ESPN/ABC Saturday college football games. She has also hosted College Football Live, College Basketball Live, and contributed to the XFL on ABC as a sideline reporter. Previously, she worked on ESPN's Thursday night college football package and covered men's college basketball on both ABC and ESPN.

"We're thrilled to partner with Molly as the new voice of Evan Williams Bourbon Nation," said Max Stefka, Associate Vice President at Evan Williams. "Her credibility, energy, and passion for college sports make her the perfect ambassador to help us connect with fans everywhere."

As a hallmark of the campaign, Evan Williams Bourbon Nation taps into the thrill of game day and the passion fans bring to the stands—serving up custom cocktails, fun fan promos, social media moments, and nonstop support all football and basketball season long. The enhanced partnership will activate across in-stadium signage, branded bar experiences, and dynamic tailgate events at all eight participating schools. Complementary campaigns include in-store and on-premise programs, local and regional media integrations, and digital promotions, all timed to launch with the 2025 collegiate football season and flow seamlessly into the 2025 collegiate basketball season.

"By expanding the Evan Williams Bourbon Nation platform and aligning with talent like Molly McGrath, we're not just showing up for game day—we're becoming part of how fans celebrate," said Bill Hirsh, Senior Vice President of Corporate Sales at Learfield. "We look forward to growing this program even further."

Evan Williams Bourbon and Learfield remain committed to promoting responsible consumption and elevating the fan experience through every kickoff, buzzer-beater, and celebration in between.

ABOUT EVAN WILLIAMS: The flagship Bourbon of Heaven Hill Distillery, Evan Williams is among the leaders in the rapidly growing American Whiskey segment as the world's second largest-selling Bourbon. In 1783, the brand's namesake opened Kentucky's First Distillery on the banks of the Ohio River. Many years and barrels later, Evan Williams Bourbon is still produced the right way, using the same time-honored methods. As an American-made and American-owned brand, Evan Williams has recognized true American heroes through their exceptional stories of honor and bravery on special edition American-Made Hero labels for the past nine years, now supported by the American-Made Heroes Foundation Fund. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor's center experience which brings to life the history and tradition of Kentucky's native spirit as an official stop on the Kentucky Bourbon Trail. Learn more at www.EvanWilliams.com. Heaven Hill reminds everyone to think wisely, drink wisely®.

ABOUT LEARFIELD: Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.

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Four Roses Set To Launch 2025 Limited Edition Small Batch On 9/3/25

The Heritage Kentucky Distillery Debuts the 18th Edition of the Annual Release, Showcasing a Masterful Blend of Three Bourbon Recipes

LAWRENCEBURG, Ky., Aug. 19, 2025 - Today, Four Roses Distillery announced the release of its highly anticipated 2025 Limited Edition Small Batch Bourbon, a standout expression from the award-winning Kentucky bourbon maker, releasing September 3^rd. This marks the 18^th edition in the annual series, featuring a unique blend of three bourbon recipes and four different batches, bottled at barrel strength.

Non-chill filtered and bottled at 109 proof, the 2025 Limited Edition Small Batch Bourbon features four hand-selected batches aged 13 and 19 years. Chosen from Four Roses' 10 distinct bourbon recipes, this year's limited edition blend is composed of a 13-year-old bourbon from the OBSV recipe, a 13-year-old OBSK, a 13-year-old OESV, and a 19-year-old OESV.

"Year after year, we look to create a unique expression that highlights the best of what our ten recipes can offer," said Brent Elliott, Four Roses Master Distiller. "When blending this year's release, I was drawn to the 13-year-old V batches that showcase pronounced delicate fruit and sweet barrel tones. Although these barrels can really shine on their own, the OBSK brought in a complexity that I think people will really enjoy. The addition of the 19-year-old OBSV also adds another layer of depth and aged character that rounds out the blend beautifully."

The recipes selected for the 2025 Limited Edition Small Batch result in notes of sweet apricot, vanilla, caramel, black tea leaves, hints of rye, and mellow oak on the nose, followed by flavors of apricot, hints of citrus, crème brûlée, and antique spiced oak on the palate, with those same flavors lingering in a very soft and long finish.

This year, Four Roses will release approximately 16,854 bottles of its 2025 Limited Edition Small Batch at a suggested retail price of $249. They will be available at select retailers nationwide and through the distillery's bottle drawing, which will accept entries from August 19 to 24. Winners of the bottle drawing will be selected at random and notified on August 29 for a chance to purchase and pick up their bottle at the Distillery Visitor Center in Lawrenceburg, KY, in September. Visitors to the Four Roses Distillery can also enjoy a pour at Bar 1888 in Lawrenceburg, Kentucky, while supplies last.

For more information on Four Roses Distillery and the 2025 Limited Edition Small Batch release, please visit www.fourrosesbourbon.com, or follow on Instagram @fourrosesbourbon.

About Four Roses Distillery
Established in 1888, Four Roses combines two mashbills with five proprietary yeast strains to distill and age 10 distinct bourbon recipes, each with its own unique flavor profile. With distilling and warehousing operations in Lawrenceburg and Cox's Creek, Kentucky, respectively, Four Roses is available in all 50 states. This past year, Four Roses received 58 awards, including 2 Double Platinum medals, 3 Platinum medals, 9 Double Gold medals, and 26 Gold medals from esteemed competitions such as the American Whiskey Masters and Whiskies of the World. Among these accolades, Four Roses was also named World's Best Single Barrel at the World Whiskies Awards, further cementing its place among the world's most celebrated bourbon producers. For more information, visit www.fourrosesbourbon.com or find us on Facebook, Twitter and Instagram. Be mellow. Be responsible.

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