Gentleman Jack And WIRED Team Up For Fourth "Pitch Distilled"

NEW YORK, Jan. 17, 2019 - Gentleman Jack Double Mellowed Tennessee Whiskey and WIRED Brand Lab today announce the fourth iteration of Pitch Distilled – a multi-city competition that challenges seven incubators with strong community ties to formulate and pitch an idea that resolves a sustainability issue and represents that incubator on a national scale. A winner will be selected by the public through a national, online vote and the first-place team will receive a monetary award and branded feature on WIRED.com. This year, Pitch Distilled will be touring a brand-new set of markets including Oakland, Philly, Tallahassee, Houston, Denver, Detroit and Atlanta.

"We're thrilled to bring Pitch Distilled back for the fourth year to a new group of markets across the US," said Ben Osei, Gentleman Jack Associate Brand Manager. "Our founder Mr. Jack Daniel instilled a passion for sustainable stewardship and environmental protection that still exists within our distillery today. Our hope is that this program will inspire our friends and partners to do the same."

New this year, each submission will be uploaded to https://www.wired.com/pitchdistilled/, and viewable to the public—who will ultimately vote on the winning pitch in March 2019. Each team is competing for a sum of $10,000, an interview and professional photoshoot with a WIRED Brand Lab editor on WIRED.com, and a reception featuring a special keynote speaker at their incubator location.

Pitch Distilled is also proud to partner with actor, filmmaker and social advocate, Adrian Grenier, who has spent much of his career supporting organizations focused on habit-changing education and nature conservation. As part of the partnership, Grenier will serve as keynote speaker at the winner reception and support the competition on social media.

"I'm pleased to partner with Wired and Gentleman Jack for the fourth installation of Pitch Distilled," said Grenier. "This year we're empowering local communities to tackle an important issue and I look forward to reviewing the submissions and casting my vote."

Pitch Distilled kicks off January 17 on https://www.wired.com/pitchdistilled/.

For more information on Pitch Distilled visit https://www.wired.com/pitchdistilled/. For the latest news on the Pitch Distilled, including event dates, location, and updates follow @WIREDInsider on Twitter, Facebook, and Instagram.

About Jack Daniel's
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel's Tennessee Rye Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Sinatra Select and Jack Daniel's Country Cocktails. Today, Jack Daniel's is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.  Your friends at Jack Daniel's remind you to drink responsibly.

Pitch Distilled is produced by WIRED Brand Lab, a creative and experiential in-house agency for the WIRED Media Group, which includes WIRED, Ars Technica, and Backchannel. WIRED Brand Lab connects brands with a WIRED-approved roster of writers, filmmakers, photographers, designers, and engineers, for cross-platform storytelling experiences with a distinctly WIRED-style.