Wicked Lightning - Red Hot Cinnamon Whiskey

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BeMyDD Partners with Jack Daniel’s and Total Wine & More to Give Away Complimentary Designated Drivers for the Holidays

LOS ANGELES, CA -

BeMyDD (Be My Designated Driver), the nation’s largest designated driver service, today announced a partnership with Jack Daniel’s Tennessee Honey and Total Wine & More in a program designed to encourage responsible drinking and sober driving throughout the holiday season.

The holiday campaign features a sweepstakes to win a free designated driver for a year, or one of many gift cards for free rides. All participants receive $20 off their first ride by entering at BeMyDD.com/TotalWine. Participants are also encouraged to sign a pledge to not drive buzzed on the Ad Council’s website: buzzeddriving.adcouncil.org/#take_the_pledge.

The winter holiday season, which sees an increase in travel, and more social events with family and friends, is one of the deadliest times of the year to be on the road. In fact, according to 2013 data from the National Highway Traffic Safety Administration, there were 1,180 people killed in crashes during this period and nearly a third (30%) of those were alcohol-related.

“Jack Daniel’s has always encouraged people to drink responsibly,” says Taylor Amerman, North America Region Responsibility Manager at Jack Daniel's parent corporation Brown-Forman. “We’re proud to be a partner of this campaign and to help everyone make the most of their holiday season.”

“At Total Wine & More we are acutely aware of the products that we sell and the potential dangers that arise from their misuse and abuse. As a responsible retailer we strongly encourage our customers to use beverage alcohol wisely. We are pleased to partner with BeMyDD and The Ad Council this holiday season to promote responsible consumption and the use of a designated driver,” added Matt Indre, Senior Manager, Public Affairs & Corporate Social Responsibility at Total Wine & More.

The holiday campaign will be promoted through email, social media, and Total Wine & More’s brick & mortar locations.

Winners of the sweepstakes will receive a designated driver through BeMyDD, an alternative transportation service where professional drivers drive you wherever you need to go in your own vehicle. For $14-$19.50 per hour, depending on location, customers can enjoy all the benefits of a professional chauffeur in the comfort of their own cars. Drivers are fully-screened and must have at least ten years of driving experience. Used by BeMyDD customers for occasions ranging from a date night out to a winery tour or bar crawl, BeMyDD also offers car pickup service ($25 pickup fee + mileage) and event services for weddings or other gatherings ($45-$53 per hour).

“We created BeMyDD to give people a better substitute to driving buzzed, forcing a friend to act as a designated driver or leaving your car behind to take an expensive taxi,” says Arthur Simanovsky, BeMyDD CEO and President. “We’re excited to support this campaign and give people the drivers-on-demand they need during a busy and potentially dangerous time of year.”

The sweepstakes can be entered at BeMyDD.com/TotalWine from November 30th to January 1st. Fifteen people will receive a free designated driver for three hours, while one winner will receive the grand prize of a designated driver for a year (up to 24 rides).

BeMyDD’s designated driver app is available for both iOS (7.0 and later) and Android (4.0.3 and later) and can be downloaded through the App Store, Google Play, or BeMyDD’s website at http://www.bemydd.com/mobile-apps.

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Herman Marshall Temptress Single Malt

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White Label Corn Whiskey

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Tucker Distillery Cinder Peaks Bourbon

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Sugar House Bourbon

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Acre Distilling - Longhair Jim

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Highland Park - 1976

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Long-Awaited Release of Michter's 10 Year and 20 Year Bourbons

LOUISVILLE, KY, Nov. 17, 2015  Michter's Master Distiller Willie Pratt has approved the release of Michter's 10 Year Single Barrel Bourbon and 20 Year Single Barrel Bourbon to the company's distributor network for sale this December. This will mark the first release of the 2015 bottling of these two coveted expressions.

Nicknamed "Dr. No" by the Michter's sales force due to his frequent refusal to release whiskeys before he believes they have sufficiently matured, Mr. Pratt is a stickler for quality. Says Pratt, "These two bourbons were set for release at the beginning of this year, but I held them back for a bit more aging. I wanted them to be just right."

The suggested U.S. retail price per 750ml bottle of Michter's 10 Year Bourbon is $120 and the suggested U.S. retail price per 750ml bottle of Michter's 20 Year Bourbon is $600.

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Alabama Select Club

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Fire Oak Distillery - Texas Whiskey

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Teeling Single Cask Whiskey

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Tom’s Foolery Distillery - Herbruck Rye Whiskey

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Tom’s Foolery Distillery - Herbruck Bourbon

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Golden State California Corn Whiskey

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Gordon & Macphail Cask Strength Bunnahabhain 2007

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Glenfiddich 50 Year Old Dinner

DALLAS - Nov. 5, 2015 - The Glenfiddich 50 Year Old is one of the rarest and most precious single-malt whiskies in the world; only 50 bottles are available worldwide and only six in the U.S. On November 9, the limited edition bottle, which retails for $32,000, will be available to taste at Federal Grill in Houston for a once-in-a-lifetime experience for $1,500 per person (plus tax).

In addition to the Glenfiddich 50 Year Old, the unforgettable evening will feature an exquisite multi-course dinner created by Federal Grill Chefs Matt Brice and Curtis Brown and four other collectible single malts including the Glenfiddich 21, 26, and 40 Year Olds and the 1978 Vintage Cask. Glenfiddich Ambassador David Allardice, a native Scotsman who grew up driving distance from the Glenfiddich distillery, will host the evening and share his passion and expertise about the most awarded single malt whisky in the world and the prized dram.

“The Glenfiddich distillery was founded in 1886 and built by hand by the William Grant & Sons family. Today, it is one of few single malt distilleries to remain entirely family-owned, and The Glenfiddich 50 Year Old is the crown jewel of their entire collection,” explained Allardice.

The nose is beautifully harmonious with an uplifting, vibrant and complex aroma. The taste is initially sweet with a zesty orange marmalade and vanilla toffee, which then cascades through a wonderful series of layers: aromatic herbs, floral and soft fruits, silky oak tannin and hints of gentle smoke. The finish is exceptionally long with a touch of dry oak and the merest trace of peat.

So, what does a $32,000 Single Malt taste like? Excellence.

Glenfiddich 50 Year Old Tasting
including four additional rare single malts and multi-course dinner
Monday, November 9
Starts promptly at 7:00 p.m.
Federal Grill
510 Shepherd Drive
Houston, TX 77007
$1,500 per person (plus tax)
Seats are limited. Reservations required by e-mailing peter@thefederalgrill.com (mailto:peter@thefederalgrill.com).

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Woodford Reserve Distillery Series

Designed by Woodford Reserve

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Jack Daniel’s to Open “Motel No. 7” in Five Cities

Whiskeymaker’s accommodations offer unexpected brand experience

LYNCHBURG, TN--Defying traditional expectations of hospitality, Jack Daniel’s Tennessee Whiskey is launching “Motel No. 7.” This immersive event invites consumers to spend a night with Jack and experience the brand’s taste, sound and culture in New York, Miami, Austin, Los Angeles and Chicago. The Motel No. 7 tour will open in Brooklyn, N.Y., at 15 Huron – Greenpoint on Nov. 11-12.

Jack Daniel’s Motel No. 7 offers guests an opportunity to experience Jack Daniel’s and its place in pop culture in an original way. The motel, designed and developed specifically for each of these experiences, will include dedicated rooms where guests can enjoy a classic motel game room, a rock-style salon and royal suite, as well as hidden and exclusive rooms with interactive activities and experiences.

“From music and movies to food and drink, Jack Daniel’s has an undeniable link to pop culture – both past and present,” said Jesus Ostos, Senior Brand Manager for Jack Daniel’s. “We’re channeling that spirit through Motel No. 7, and are excited to bring a unique and unexpected experience for our friends that’s synonymous with our Tennessee Whiskey.”

Additionally, Motel No. 7 will feature a white chapel in each city where consumers can be legally married by an ordained minister, with four couples already signed up to be married at the Brooklyn event by Andrew W.K. Friends and family of the couples, motel staff and brand ambassadors will serve as the wedding party and witnesses, and the wedding package will include everything needed to mark the special day. Afterward, newlyweds from the Motel No. 7 chapel will receive VIP access to the motel and exclusive events.

For more information on Jack Daniel’s Motel No. 7 and invitations to the Brooklyn and upcoming openings, please visitwww.motelno7.com.

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