Johnnie Walker Vault Olivier Rousteing Couture Expression Summer 2025 Blended Scotch Whiskey

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Yellowstone Bourbon Announces Donation Milestone with National Parks Conservation Association

Yellowstone Bourbon has donated a total of $1 million to preserve and protect national parks as one of NPCA's largest corporate donors

WASHINGTON, Feb. 19, 2025  - Yellowstone Bourbon announced through its recent partnership renewal with National Parks Conservation Association (NPCA) including an annual donation of more than $250,000, the brand has achieved a monumental partnership milestone with $1 million in total donations to the organization since 2018.

To celebrate this landmark occasion, NPCA and Yellowstone Bourbon will launch a new video series designed to share examples of park protection impacts made possible by the partnership. The first video in the series debuts Feb. 20 and showcases the significance of protecting over 600,000 acres of public lands in the California desert, as articulated by Luke Basulto, NPCA's Ruth Hammett California desert program manager.

Subsequent videos will be released throughout the year via social media and a digital hub where viewers can watch all videos in the series, read more about each area of impact and learn more about NPCA's partnership with Yellowstone Bourbon.

"Our national parks protect awe-inspiring landscapes, unique plants and wildlife, and spaces in nature for us to connect with ourselves, and our communities," said Theresa Pierno, President and CEO for National Parks Conservation Association. "Our long-standing partnership with Yellowstone Bourbon has supported many national park victories, and we're thrilled to celebrate this donation milestone and its impact on these special places."

"Both bourbon and national parks have a unique way of bringing people together, creating shared experiences and lasting memories," said Kelly Panzitta, Brand Manager for Yellowstone Bourbon. "Reaching the $1 million donation milestone is a testament to the power of partnerships and our commitment to protecting these treasured landscapes. As a brand with a 150-year legacy, we are proud to continue supporting NPCA in their mission to safeguard our national parks for future generations to explore and enjoy."

Yellowstone Bourbon was named for America's first national park and continues to commemorate its heritage and connection to national parks through its partnership with NPCA. Over the past seven years, NPCA and Yellowstone Bourbon have partnered on numerous campaigns to protect national parks while inspiring others to take action on behalf of our public lands. From a music video series featuring country, folk and Americana musicians performing songs in national parks that inspired them to providing direct support to flood relief efforts in the wake of devastating floods that swept through Yellowstone National Park and the surrounding area in 2022, the partnership has furthered the preservation of parks in myriad ways.

About National Parks Conservation Association

Since 1919, the nonpartisan National Parks Conservation Association has been the leading voice in safeguarding our national parks. NPCA and its more than 1.6 million members and supporters work together to protect and preserve our nation's most iconic and inspirational places for future generations. For more information, visit npca.org.

About Yellowstone Bourbon
Founded by pioneer distiller Joseph Bernard Dant, Yellowstone Bourbon was named for our country's very first national park in 1872. In 2011, seventh-generation Master Distiller Stephen Beam – a descendant of both the Dant and Beam distilling families – founded Lebanon, Kentucky-based Limestone Branch Distillery and resurrected the Yellowstone brand with the creation of Yellowstone Select Bourbon. Since 2018, Yellowstone Bourbon has partnered with the National Parks Conservation Association and is one of NPCA's largest annual corporate sponsors, donating $1 million to preserve national parks. To learn more visit YellowstoneBourbon.com follow on Facebook and Instagram.

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

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Award-Winning Edmond's Honor Bourbon, a First-of-Its-Kind Ultra-Premium Spirit from Pronghorn, Ushers in a New Chapter for the Bourbon Industry

Aged in Madagascar vanilla extract-soaked cognac casks, Edmond's Honor celebrates the untold story of Edmond Albius and uplifts the next generation of unsung pioneers in art, culinary arts and mixology by rooting its business in purpose.

ATLANTA, Feb. 18, 2025 - As Black History Month amplifies the stories of Black visionaries whose contributions have shaped culture, Edmond's Honor, a first-of-its kind ultra-premium bourbon whiskey enters the market with a bold mission: to honor legacy, elevate craftsmanship, and raise a toast to the next generation of everyday heroes.

Edmond's Honor was founded by Pronghorn, a standalone business focused on creating a template for diversifying industries, starting with the spirits industry. Pronghorn serves as a hybrid accelerator and industry-wide trailblazer, providing new opportunities for underrepresented founders, entrepreneurs, and executives.

Edmond's Honor, the company's first product innovation, is crafted by liquid curator Tracie Franklin as a tribute to Edmond Albius, the overlooked Malagasy botanist prodigy who revolutionized vanilla cultivation by hand pollinating orchids. 

Born on the island of Bourbon (now Réunion) off the coast of Madagascar, his breakthrough transformed vanilla into one of the world's most coveted flavors, a legacy and technique that endures today.

"Edmond Albius isn't a household name, but he should be. His discovery shaped an entire industry, yet his story remains largely untold," said Pronghorn President Ron Cole.  "With Edmond's Honor, we're reclaiming his legacy and uplifting a new generation of visionaries through every pour."

Redefining the Ultra-Premium Bourbon Category

Rooted in purpose and reclamation of legacy, Edmond's Honor sets a new standard in the ultra-premium bourbon category.  As an arbiter of premium taste, distinction and sophistication, Edmond's Honor is responsibly sourced, aged in Madagascar vanilla extract-soaked cognac casks and crafted with an unwavering commitment to quality and the artistry of bourbon making.

"When we set out to create Edmond's Honor, we wanted to represent Edmond Albius' legacy through distinctive taste and embrace the essence of real Madagascar vanilla, an ingredient that he made possible," said Tracie Franklin, Edmond Honor's Liquid Curator. "Every sip is a testament to Edmond's discovery and the artistry shaping the future of bourbon."

Edmond's Honor has already earned acclaim as a recipient of a Platinum Las Vegas Global Spirit Award, further cementing its place as a standout in the ultra-premium bourbon category.

The Taste of Edmond's Honor

Edmond's Honor delivers a multi-sensory experience from appearance to finish. Its gleaming golden hue is complemented by aromas of honeysuckle, brown sugar, toasted baking spices, and cocoa.  On the palate sandalwood and coconut unfold, followed by warm nutmeg, allspice, and citrus zest.  Layers of brown butter, toasted oak, and chocolate add depth, leading to a smooth finish with lingering notes of orange blossom, cinnamon, and Madagascar vanilla.

Supporting the Next Generation of Visionaries

Edmond's Honor does more than celebrate the legacy and global generational impact of Edmond Albius's discovery.  It honors truth - a truth that recognizes that there are incredible contributors to global society across the cultural landscape whose stories are often overlooked.  Beyond the glass, Edmond's Honor is dedicated to building a rich ecosystem that fosters and celebrates creativity while making a meaningful impact in the community.  The brand is exemplifying its commitment to social responsibility by investing a portion of its proceeds into charitable groups that support initiatives championing the new generation of underrepresented pioneers in art, culinary arts and mixology.

Where to Find Edmond's Honor

Edmond's Honor is available in 750ml size bottles at select retailers in Georgia, New Jersey and Florida, and will be expanding to additional states throughout the year.  It is also available for nationwide shipping at www.edmondshonor.com.

ABOUT EDMOND'S HONOR

Edmond's Honor is an ultra-premium bourbon whiskey that delivers an exceptional experience in every glass.  Crafted with meticulous artistry and enriched with Madagascar vanilla extract-soaked cognac casks, our bourbon offers a distinctive and sophisticated taste.  Inspired by the untold story of Edmond Albius, a Malagasy botanist who revolutionized vanilla cultivation, Edmond's Honor celebrates the richness of history and the power of artistry and discovery.  Barrel-aged to perfection, each pour invites exploration and connection with the past while enhancing appreciation for the present. Edmond's Honor is a tribute to the art of bourbon.  A story in every pour.  For more information and to learn more about Edmond's Honor, please visit www.edmondshonor.com.

ABOUT PRONGHORN

Pronghorn is a standalone business focused on creating a template for effectively diversifying any industry. Starting with the spirits industry, Pronghorn is laying the groundwork to develop a scalable methodology that can be applied to other industries and communities in the future. By leveraging capital investment, incubation, and recruitment initiatives, Pronghorn is actively building this template by accelerating access to the spirits industry for underrepresented businesses and individuals. Co-founded by industry veterans Dia Simms, Erin J. Hall, and Dan Sanborn, Pronghorn embodies the endurance and speed of its namesake, the fastest land mammal in North America. Pronghorn believes that creating meaningful, lasting change is a marathon, not a sprint.

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Bulleit Frontier Whiskey Unveils Its First Bottled-in-Bond Expression, Distilled in Spring 2017

The brand's first bonded whiskey is crafted at Bulleit Distilling Company in Shelbyville, KY

SHELBYVILLE, Ky., Feb. 18, 2025 - Bulleit Frontier Whiskey proudly announces the launch of its first-ever Bottled-in-Bond bourbon, distilled and aged entirely at the Bulleit Distilling Company in Shelbyville, Kentucky. Distilled in Spring 2017—the same year the state-of-the-art distillery opened -- and aged for seven years, this expression marks a pivotal milestone for the expanding Bulleit portfolio and demonstrates the brand's commitment to quality and craftsmanship.

Produced under the strict standards of the Bottled-in-Bond Act of 1897, this bold new chapter in the Bulleit portfolio reflects the precision, patience, and innovation that have become hallmarks of the brand.

Crafted to the Highest Standards with a Smooth Finish
Bulleit Bottled-in-Bond embodies the brand's signature high-rye mash bill delivering a bold, distinctive flavor. Distilled in Spring 2017, aged in federally bonded warehouses, and bottled at 100 proof, it adheres to the exacting requirements of the Bottled-in-Bond Act, ensuring exceptional quality and consistency.

This expression has already earned a 91-point rating at the 2024 International Wine & Spirits Competition, underscoring its excellence. Perfect for savoring neat, on the rocks, or as the foundation for bold cocktails, Bulleit Bottled-in-Bond offers a rich, layered experience: aromas of spice and toasted oak, a palate of maple sweetness and nutmeg warmth, and a smooth, lingering butterscotch finish.

Delicia James, Lead Whiskey Blender at Diageo said "Introducing our first Bottled-in-Bond bourbon, made entirely at the Bulleit Distilling Company is a proud achievement for our team. With our signature high-rye mash bill and seven years of aging under Bottled-in-Bond standards, this bourbon delivers a richness and complexity we're excited to share. It's a whiskey that truly showcases the best of what we do here in Shelbyville—bold, balanced, and crafted with care."

Jesse Damashek, Senior Vice President of North American Whiskeys at Diageo added: "The past year has been a defining one for Bulleit, and the release of our first Bottled-in-Bond bourbon adds a meaningful new chapter to our story. Bulleit Bottled-in-Bond is more than a celebration of craftsmanship, it's a testament to our commitment to innovation and to showcasing the exceptional quality of whiskey crafted at our distillery in Shelbyville."

Many Milestones Achieved, Many More to Come
With Bulleit Bottled-in-Bond, the brand builds on a legacy of innovation through a series of recent releases that highlight its dedication to advancing the frontier of whiskey. The last year has seen the launch of Bulleit American Single Malt, a significant step into an emerging whiskey category, alongside the introduction of Rye 10-Year-Old, a permanent addition to the range, and the celebrated return of Rye 12-Year-Old after five years, offering a rye with a complex yet approachable character. Bulleit Bottled-in-Bond is rooted in the brand's spirit of experimentation and innovation, reflecting a relentless drive to advance whiskey craft.

Going forward, this expression will continue as a limited-time release, with the frequency and timing determined by The Bulleit blending team to ensure each bottling meets the highest standards of quality and character.

Availability

Bulleit Bottled-in-Bond will be available nationwide starting February 2025, with a suggested retail price of $54.99 for a 750ml bottle.

No matter where or how you decide to enjoy Bulleit Bottled in Bond, Bulleit reminds consumers 21+ to please remember to taste and serve responsibly.

For further information, images or to arrange an interview, please contact:

About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 12-Year Old and a Gold Medal for Bulleit American Single Malt at the 2024 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological, and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon-neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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Maker's Mark Premieres "Perfectly Unreasonable"

New Global Brand Campaign Celebrates the Remarkable Lengths it Takes to Create Uncompromisingly Delicious Bourbon

LORETTO, Ky., Feb. 17, 2025 - Maker's Mark®, the iconic handmade Kentucky bourbon, today announced the launch of its new global brand campaign, Perfectly Unreasonable. The cinematic campaign asserts that going to unreasonable lengths – in life and in bourbon – is what separates good from remarkable. It celebrates those who relentlessly pursue excellence and shines a light on the unconventional decisions that have made Maker's Mark an icon.

"Perfectly Unreasonable is more than a campaign, it has been our ethos since my grandparents broke with tradition to reimagine what bourbon could be," said Rob Samuels, eighth generation whisky maker and managing director, Maker's Mark. "Maker's Mark continues to be driven by the pursuit of better bourbon and a better world, with our founders' vision as our north star."

From the beginning, Maker's Mark founders Margie and Bill Samuels Sr. committed to doing things differently. Burning the family's 170-year-old recipe to create something entirely new for the category – a delicious and balanced bourbon – and they chose the homeplace for Maker's Mark in outlying Loretto, Kentucky because of its unique water source. They were also one of the first to open their distillery doors to visitors – a precursor to today's Bourbon Trail. This challenger spirit endures today with every bottle hand-dipped in signature red wax, every barrel rotated by hand, and the brand's dedication to become B Corp and Regenified certified.

Perfectly Unreasonable was shot by acclaimed Swedish film director Marcus Söderlund and serves as a manifesto for a new generation of global bourbon enthusiasts, illustrating that breakthrough accomplishments are born from challenging the status quo with vision and determination. This global campaign marks the first execution for the brand by global creative agency Carmichael Lynch.

"This bold campaign reinforces how Maker's Mark is unique in its uncompromising commitment to excellent bourbon, as well as the personal and unconventional ways we communicate to consumers," said Chloe Lloyd-Jones, vice president of global brand marketing, Maker's Mark. "We know Perfectly Unreasonable will resonate with Maker's Mark fans, who expect nothing less from us, and new whisky drinkers around the world."

Perfectly Unreasonable premiered in the U.S. during NBC Primetime this weekend and will include integrations with NBC's "Late Night with Seth Meyers" as well as 'The Lonely Island and Seth Meyers' and 'Family Trips with the Meyers Brothers' Podcasts. A fully integrated campaign will roll out nationally and in key markets globally throughout 2025. The hero creative will take 30-second, 15-second and six-second forms across television, streaming, digital and social media, and will be supported via the brand's website, ambassador program and distillery experiences.

For more information, please visit www.makersmark.com.

ABOUT MAKER'S MARK
Maker's Mark® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world. Maker's Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker's Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.

Always true to the founders' vision, Maker's Mark continues to shape the brand's future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker's Mark 46, Maker's Mark Cask Strength, and Maker's Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker's Mark Private Selection: the brand's custom barrel program.

Advancing its mission to cultivate bourbon that betters the world, while crafting the most flavorful product possible for consumers, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified Certification, a reflection of the brand's dedication to sustainable agriculture practices at Star Hill Farm, home to the Maker's Mark Distillery. For more information, visit www.makersmark.com.

ABOUT SUNTORY GLOBAL SPIRITS
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker's Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2025 Maker's Mark Distillery, Inc., Loretto, KY.

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To Celebrate the Anniversary of the Historic “Eat a Peach” Album, Three Chord Bourbon Announces a New Backstage Series Bourbon Release with The Allman Brothers Band

This is the second Allman Brothers release from Three Chord; Backstage Series designed to capture the spirit of a band in a bottle

Nashville, Tennessee, February 12–– Three Chord Bourbon, the acclaimed whiskey brand renowned for award-winning blends, innovative cask finishes, and philanthropic work in the music community, is thrilled to announce the highly anticipated release of its 2025 Backstage Series, a collaboration featuring the legendary Allman Brothers Band being announced to coincide with the anniversary of “Eat a Peach” which was released on fifty-three years ago today. This release is a meticulously blended spirit composed of 9-year-old straight Kentucky bourbon and 11-year-old Tennessee whiskey from a bourbon mash aged in re-charred barrels, finished for 3-6 months in peach brandy barrels from George Washington's distillery at Mount Vernon. .

Three Chord’s Allman Brothers blend costs $199.99, and is 107 proof. It is available for pre-order here and will be available online and in select markets in March.

The idea for the collaboration originated in late 2022 with the Allman Brothers estate and David Spero, long-time manager of Dickey Betts, who saw an opportunity to bring the spirit of The Allman Brothers Band to new audiences while supporting the musical community. Inspired by the iconic album “Eat a Peach,” every detail of this limited edition offering—from the label design to the blend of bourbons and the custom peach brandy cask finishing —was developed collaboratively by the Allman Brothers Band and Three Chord Bourbon.

Other bands in the Backstage Series include Halestorm, Taking Back Sunday, Dinosaur Jr., and Black Stone Cherry. More information on Three Chord and the Backstage Series can be found here.

“At Three Chord Bourbon, we’re all about the music,” said the founder of Three Chord Bourbon and Rock & Roll Hall of Fame inductee Neil Giraldo.  “Since day one, our mission has been to create blends that capture the same excitement you feel when you hear your favorite songs. With the Backstage Series, we strive to bottle each artist’s essence—the special qualities that make them stand out. And who better to celebrate than the Allman Brothers, whose legendary legacy and boundless creativity inspired this truly exceptional release.”

Enthusiasts can secure their bottles early as online pre-orders are available at the following link: https://allmanbrothersband.mashnetworks.co/. The 2025 Backstage Series – The Allman Brothers Band Bourbon will also be available at select retailers later this year.

About Three Chord Bourbon:

Founded by musician and producer Neil Giraldo, Three Chord Bourbon is dedicated to creating premium bourbon that harmonizes exceptional craftsmanship with a passion for music. Each bottle represents a unique blend, carefully curated and finished to deliver a rich and memorable experience.

About The Allman Brothers Band:

Formed in 1969, The Allman Brothers Band amassed a legendary status in the music industry with their iconic Southern rock sound. Known for their improvisational skills and deep musical prowess, the band's legacy continues to influence and inspire generations of musicians and fans alike.

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