ATLANTA, Feb. 18, 2025 - As Black History Month amplifies the stories of Black visionaries whose contributions have shaped culture, Edmond's Honor, a first-of-its kind ultra-premium bourbon whiskey enters the market with a bold mission: to honor legacy, elevate craftsmanship, and raise a toast to the next generation of everyday heroes.
Edmond's Honor was founded by Pronghorn, a standalone business focused on creating a template for diversifying industries, starting with the spirits industry. Pronghorn serves as a hybrid accelerator and industry-wide trailblazer, providing new opportunities for underrepresented founders, entrepreneurs, and executives.
Edmond's Honor, the company's first product innovation, is crafted by liquid curator Tracie Franklin as a tribute to Edmond Albius, the overlooked Malagasy botanist prodigy who revolutionized vanilla cultivation by hand pollinating orchids.
Born on the island of Bourbon (now Réunion) off the coast of Madagascar, his breakthrough transformed vanilla into one of the world's most coveted flavors, a legacy and technique that endures today.
"Edmond Albius isn't a household name, but he should be. His discovery shaped an entire industry, yet his story remains largely untold," said Pronghorn President Ron Cole. "With Edmond's Honor, we're reclaiming his legacy and uplifting a new generation of visionaries through every pour."
Redefining the Ultra-Premium Bourbon Category
Rooted in purpose and reclamation of legacy, Edmond's Honor sets a new standard in the ultra-premium bourbon category. As an arbiter of premium taste, distinction and sophistication, Edmond's Honor is responsibly sourced, aged in Madagascar vanilla extract-soaked cognac casks and crafted with an unwavering commitment to quality and the artistry of bourbon making.
"When we set out to create Edmond's Honor, we wanted to represent Edmond Albius' legacy through distinctive taste and embrace the essence of real Madagascar vanilla, an ingredient that he made possible," said Tracie Franklin, Edmond Honor's Liquid Curator. "Every sip is a testament to Edmond's discovery and the artistry shaping the future of bourbon."
Edmond's Honor has already earned acclaim as a recipient of a Platinum Las Vegas Global Spirit Award, further cementing its place as a standout in the ultra-premium bourbon category.
The Taste of Edmond's Honor
Edmond's Honor delivers a multi-sensory experience from appearance to finish. Its gleaming golden hue is complemented by aromas of honeysuckle, brown sugar, toasted baking spices, and cocoa. On the palate sandalwood and coconut unfold, followed by warm nutmeg, allspice, and citrus zest. Layers of brown butter, toasted oak, and chocolate add depth, leading to a smooth finish with lingering notes of orange blossom, cinnamon, and Madagascar vanilla.
Supporting the Next Generation of Visionaries
Edmond's Honor does more than celebrate the legacy and global generational impact of Edmond Albius's discovery. It honors truth - a truth that recognizes that there are incredible contributors to global society across the cultural landscape whose stories are often overlooked. Beyond the glass, Edmond's Honor is dedicated to building a rich ecosystem that fosters and celebrates creativity while making a meaningful impact in the community. The brand is exemplifying its commitment to social responsibility by investing a portion of its proceeds into charitable groups that support initiatives championing the new generation of underrepresented pioneers in art, culinary arts and mixology.
Where to Find Edmond's Honor
Edmond's Honor is available in 750ml size bottles at select retailers in Georgia, New Jersey and Florida, and will be expanding to additional states throughout the year. It is also available for nationwide shipping at www.edmondshonor.com.
ABOUT EDMOND'S HONOR
Edmond's Honor is an ultra-premium bourbon whiskey that delivers an exceptional experience in every glass. Crafted with meticulous artistry and enriched with Madagascar vanilla extract-soaked cognac casks, our bourbon offers a distinctive and sophisticated taste. Inspired by the untold story of Edmond Albius, a Malagasy botanist who revolutionized vanilla cultivation, Edmond's Honor celebrates the richness of history and the power of artistry and discovery. Barrel-aged to perfection, each pour invites exploration and connection with the past while enhancing appreciation for the present. Edmond's Honor is a tribute to the art of bourbon. A story in every pour. For more information and to learn more about Edmond's Honor, please visit www.edmondshonor.com.
ABOUT PRONGHORN
Pronghorn is a standalone business focused on creating a template for effectively diversifying any industry. Starting with the spirits industry, Pronghorn is laying the groundwork to develop a scalable methodology that can be applied to other industries and communities in the future. By leveraging capital investment, incubation, and recruitment initiatives, Pronghorn is actively building this template by accelerating access to the spirits industry for underrepresented businesses and individuals. Co-founded by industry veterans Dia Simms, Erin J. Hall, and Dan Sanborn, Pronghorn embodies the endurance and speed of its namesake, the fastest land mammal in North America. Pronghorn believes that creating meaningful, lasting change is a marathon, not a sprint.
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