Single Cask Nation Hot Spot The Provocateur Series Of Limited Edition Blends Whiskey

Single Cask Nation Hot Spot The Provocateur Series Of Limited Edition Blends Whiskey 52%-ABV 700ml.

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Star Trek Spirits Romulan Stellum Spirits Rye Whiskey

Star Trek Spirits Romulan Stellum Spirits Rye Whiskey Bottle # 1 59%-ABV 750ml.

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MAKER'S MARK BOURBON BRINGS THE MAGIC OF ITS KENTUCKY HOMEPLACE TO NEW YORK CITY: PREMIERING AN IMMERSIVE POP-UP FOR THE HOLIDAYS

The 'Winter Wheat Wonderland' Pop-up will be Open to the Public by Reservation, for Legal Drinking Age Whisky Fans, December 11 – 22

LORETTO, Ky., Dec. 4, 2024-- Maker's Mark^®, the iconic handmade Kentucky bourbon, today announced it will bring the magic of its homeplace in Loretto, Kentucky to New York City with an immersive holiday experience. Located in Union Square Park, the Maker's Mark Winter Wheat Wonderland pop-up will be open to legal drinking age bourbon lovers, from December 11^th through the 22^nd by reservation only. 

"True to our founders' vision and our pursuit of handcrafted excellence, we're thrilled to bring the spirit of Star Hill Farm, homeplace of the Maker's Mark Distillery, to New York City for the holidays," said Rob Samuels, eighth generation whisky maker and Managing Director of Maker's Mark.  "Since my grandparents, Margie and Bill Samuels Sr., created Maker's Mark over 70 years ago, we have built the brand in unconventional ways that resonate with bourbon enthusiasts across the country and around the world, and this pop-up will be no exception." 

The festive twelve-day pop-up will evoke the spirit of the holidays in a distinctive Maker's Mark way. Enchanting displays of wheat fields will welcome guests, featuring holiday-themed projections of Star Hill Farm, home of the Maker's Mark Distillery. Visitors will have the chance to engage with Maker's Mark brand experiences, including Maker's Mark glassware dipped in the brand's iconic red wax, and personalizing custom holiday labels as gifts for friends and family.

The Maker's Mark Winter Wheat Wonderland pop-up will include a full Maker's Mark bar, lounge, and tasting library, offering seasonal cocktails and a range of Maker's Mark expressions, including Maker's Mark 46, Maker's Mark 101, and the 2024 releases of Wood Finishing Series and Cellar Aged. The immersive space will also feature a general store concept with Maker's Mark glassware, holiday ornaments, lapel pins, and calligraphed labels.

"Whether you enjoy it neat, on the rocks or in a cocktail, Maker's Mark is the best bourbon for sharing special moments throughout the holiday season, and we're delighted to celebrate that festive spirit for consumers at our pop-up in New York beginning next week," continued Regan Clarke, U.S. Vice President of American Whiskey Brands, Suntory Global Spirits.

On opening night, Wednesday, December 11^th, Maker's Mark will welcome guests with holiday carollers and world-renowned bartender and friend of the brand, Colin P. Field, behind the bar. For the first night only, Field will create a bespoke cocktail program, aptly named "Le 46" to celebrate Maker's Mark 46, which is aged with specially seared French oak staves, giving it bold notes of caramel and vanilla and a balanced complexity. Throughout the twelve days, guests can expect additional experiences, including special guest appearances by the New York Knicks, and more.

Maker's Mark kicked off the season with a new holiday commercial, celebrating the bourbon as the perfect handmade gift. Throughout the holidays, consumers can visit https://www.makersmark.com/en-us/holiday-gifting for festive cocktail recipes, holiday playlists, and to personalize Maker's Mark labels for friends and family gifting. 

For more information and to make reservations to attend the Maker's Mark Winter Wheat Wonderland pop-up in New York, please visit www.MakersMark.com/holiday.

ABOUT MAKER'S MARK
Maker's Mark^® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world.  Maker's Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker's Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.

Always true to the founders' vision, Maker's Mark continues to shape the brand's future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker's Mark 46, Maker's Mark Cask Strength, and Maker's Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker's Mark Private Selection: the brand's custom barrel program. 

Advancing its mission to cultivate bourbon that betters the world, while crafting the most flavorful product possible for consumers, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified Certification, a reflection of the brand's dedication to sustainable agriculture practices at Star Hill Farm, home to the Maker's Mark Distillery. For more information, visit www.makersmark.com.

About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails. 
A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker's Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2024 Maker's Mark Distillery, Inc., Loretto, KY.

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Buchanan's Scotch Whisky Pledges $150,000 From its 200% Futuro Fund to Create Más Noches Buenas for 200% Foodservice Workers This Holiday Season

A continuation of the 'We Are the Spirit of the 200%' Campaign, Buchanan's 'Más Noches Buenas' campaign, featuring Marcello Hernández, invites fans to embrace the 200% holiday spirit with a series of festive events, digital content and funding opportunities for those who bring more to our tables to share in the spirit they help create.

NEW YORK, Dec. 4, 2024  On Giving Tuesday, Buchanan's Scotch Whisky Buchanan's Scotch Whisky announced the "Más Noches Buenas" campaign, inviting fans to embrace and celebrate the 200% experiences, spirit, stories and people that make that make Noche Buena (Christmas Eve) so unique.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/buchanans_whisky/9300451-en-buchanans-scotch-whisky-mas-noches-buenas-giving-tuesday-campaign

For Buchanan's, the 200% foodservice community are the people who most embrace the Noche Buena Spirit of giving more. Despite being the backbone of the restaurant industry, many receive little recognition of their impact and fewer opportunities to spend time with loved ones, with only 57% of workers with foodservice jobs received paid holidays last year vs. 96% in business and finance, according to the Center for American Progress. This year, with even more cheer and good will, the brand is embracing the 200% Holiday Spirit by creating more space at the table and Más Noches Buenas (more good nights) for those who have made space for Buchanan's this holiday season.

Through the brand's 200% Futuro Fund, sponsored by the Fairfield County Community Foundation, Buchanan's will provide $150,000 in donations to four nonprofits – The Street Vendor Project, The Reimagine LA Foundation, The Texas Restaurant Association Education Foundation, and The Restaurant Workers Community Foundation – that support food and beverage industry workers all year long. In addition to donations the brand will invite several dedicated individuals who help create our cherished traditions to join us in events throughout the season to enjoy the festivities they fuel, in turn, giving them una noche buena, of their own.

"The 200% foodservice community, composed of the passionate professionals behind our favorite restaurants, cafés and bars, sacrifice time-off during the holidays and throughout the year," said Linda Lagos-Morales, Brand Director, Buchanan's Scotch Whisky, "These people are too often left 'back-of-house' instead of 'at-the-table' and are secluded from the spirit they create. As a brand made for and by the community, we want to embrace the 200% holiday spirit by inviting our fans to support and celebrate the community that has always welcomed Buchanan's Whisky at the table."

Events and initiatives that will support this donation kicked off last month, and include:

• Festive trade dinners where Buchanan's and NGLMitú, the leading U.S. Latin media and entertainment company, are inviting 200% foodservice workers and leaders in New York City, Los Angeles and Houston to enjoy a night off and a meal prepared by local chefs.
• A limited-edition merch sale designed by Buchanan's and Kids of Immigrants, inspired by the 200% foodservice community. The collection includes a Hoodie ($100), Throw Blanket ($45), and KOI Tote Bag ($40) and will be available for purchase online on kidsofimmigrants.com, on Dec. 6. Buchanan's will match 100% of all sales made on the Kids of Immigrants website on that day, up to $20,000, to contribute to the $150,000 pledge from its 200% Futuro Fund.
• Buchanan's Noche Buena hosted by Marcello Hernández on Dec. 15, where Buchanan's will announce the final 200% Futuro Fund contribution toward the $150,000 campaign pledge, on behalf of Marcello Hernández, as he hosts a night of music, community and festivities that show off the true spirit of a 200% Noche Buena!
• Bringing the 200% Holiday Spirit to fans online with a Noche Buena Holiday Contest, inviting 200%ers to share their unique holiday traditions – from stunning sala fits to mom's tamale assembly line – using the hashtag #BuchanansMásNochesBuenas for a chance to win $1500, exclusive Buchanan's prizes and be featured in our digital content throughout the season.

For 21+ fans who want to embrace the 200% Holiday Spirit through food and festive sips at home, Buchanan's collaborated with Puerto-Rican Chef Manolo López to recreate his signature Coquito cocktail, paired with Pernil y Arroz con Gandules for the ultimate Noche Buena meal.

How to Make Manolo López's Buchanan's Coquito
Ingredients
(Serves 15)
21 oz Buchanan's DeLuxe 12YO
14 oz sweetened condensed milk
12 oz evaporated milk
15 oz cream of coconut
0.5 oz vanilla extract
1 tsp ground cinnamon

Preparation
Mix the Buchanan's DeLuxe 12 YO, sweetened condensed milk, evaporated milk, cream of coconut, vanilla extract and ground cinnamon, stir until combined and chill before serving.

And for those who are looking to bring más sabor to Noche Buena or seeking the perfect gift for someone who bring más 200% holiday spirit to the holidays, Buchanan's Whisky is available for purchase online and in retail stores nationwide wherever fine spirits are sold, at a retail price of $29.99.

Stay up to date with the latest news, whisky cocktails – like the coquito or the delicious Buchanita – and exciting social content by following the conversation at @BuchanansUS on Facebook and @BuchanansWhisky on Instagram. For additional information on Buchanan's Whisky, please visit www.BuchanansWhisky.com.

Show us how you Noche Buena!

About BUCHANAN'S Blended Scotch Whisky
BUCHANAN'S Blended Scotch Whisky's true purpose is to unite all who bring their 100% Hispanic and 100% American identities together to live a 200% life. It was created to be shared with one another and enjoyed by all, because our founder, James Buchanan believed in the power of sharing. The BUCHANAN'S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan's commitment to creating the finest blended Scotch Whiskies. The BUCHANAN'S Blended Scotch Whisky Portfolio features four gold award-winning marques, including: BUCHANAN'S DeLuxe Blended Scotch Whisky, BUCHANAN'S Pineapple, BUCHANAN'S MASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch Whisky and BUCHANAN'S RED SEAL Blended Scotch Whisky. All of these marques have been recognized in the most prestigious international spirits competitions. For more information, visit www.BuchanansWhisky.com or exciting social content by following the conversation at @BuchanansUS on Facebook and @BuchanansWhisky on Instagram.

About DIAGEO North America
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about DIAGEO, its people, brands and performance, visit www.Diageo.com. Visit DIAGEO'S global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practices. Follow along on Instagram for news and information about DIAGEO North America: @Diageo_NA.

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Old Forester Celebrates Repeal Day by releasing 117 Series: Warehouse I - 11-year-old bourbon

A new bottle just in time for the holidays

LOUISVILLE, Ky., Dec. 5, 2024 - Today marks the 91^st Anniversary of Repeal Day and Old Forester is celebrating the end of Prohibition with the release of a new, limited-edition expression: Warehouse I.

The latest addition to the 117 series features 11-year-old bourbon that brings a unique flavor profile to capture the holiday spirit.

Each bottle of the limited-edition whisky comes from barrels aged in Old Forester's Warehouse I, resulting in a flavor profile distinct to the warehouse's unique maturation environment. These Warehouse I barrels were heat-cycled since 2013 and chosen exclusively from the hottest floors, Old Forester Assistant Master Distiller Caleb Trigo.

"Our 117 series is all about experimentation, and the characteristics of Warehouse I make it perfect for this innovative series," Master Taster Melissa Rift added. "This one-of-a-kind bourbon is a great way to celebrate the holidays."

Warehouse I is bottled at 95-proof (47.5% ABV) in a 375 ml bottle. A very limited quantity will be available at Old Forester Distillery starting at 10 a.m. EST on December 5, 2024 and is available for shipping in states where it is legal (KY, ND, NE, ND, D.C. only) in our online store at shop.oldforester.com and at select Kentucky retailers. The manufacturer's suggested retail price is $64.99.

For more information on Old Forester, please visit OldForester.com

Tasting notes:

Aroma - sweet aromatics abound with notes of dark honey, peanut brittle, and toasted oak as hints of spiced pear and stonefruit are complimented by clove and light-roasted coffee

Taste - juicy apricot and orchard fruit lead the palate with butterscotch, clove, and nutmeg offering a sweet and spiced profile, and white pepper adds a bit of texture

Finish - Slightly dry and oaky with pear and white pepper persisting through a long but balanced finish

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.
Old Forester Kentucky Straight Bourbon Whisky, 47.5% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2024 Brown-Forman Distillery, Inc. All rights reserved.

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Jameson® Irish Whiskey Named Official Whiskey of Major League Soccer

The iconic Jameson brand has entered a multi-year partnership with
Major League Soccer and six clubs across North America

NEW YORK, Dec. 5, 2024- Today, Major League Soccer (MLS) and Jameson announce a multi-year North American partnership to make the world's No. 1 Irish whiskey* the Official Whiskey of MLS and the MLS All-Star Gameday Hospitality.

The partnership marks a new chapter for the brand's ongoing "Must be a Jameson” campaign. As a brand committed to bringing people together through common bonds and shared passions, Jameson will leverage this new and exciting partnership to engage and connect with soccer fans across North America.

Jameson will be integrated into national broadcasts on MLS Season Pass and FOX, and featured throughout in-stadium promotions. Jameson and MLS will also collaborate to develop various digital and out-of-home marketing campaigns, including content series opportunities and buzzworthy on-site experiences.

Jameson will have a strong presence at the MLS All-Star Game in the coming years and will sponsor the MLS All-Star Gameday Hospitality presented by Jameson. Pernod Ricard North America will also have the opportunity to showcase its diverse and comprehensive portfolio as part of the MLS Cup champion's celebrations.

"This league sponsorship is a first-of-its-kind partnership for Pernod Ricard North America, and a tremendous opportunity for Jameson to continue connecting with the region's deep rooted and engaged sports culture," said Conor McQuaid, Chairman and CEO Pernod Ricard North America. "Soccer is skyrocketing in North America, and the MLS community has some of the most energetic fans. We can all relate to that feeling of a shared connection and camaraderie and can't think of a better partner to bring the warm and welcoming Jameson spirit to fans."

Pernod Ricard North America has also established partnerships to make Jameson the official whiskey of six MLS clubs including Chicago Fire FC, Houston Dynamo FC, LA Galaxy, New York City FC, Orlando City SC and San Diego FC. The multi-year partnerships will provide Jameson with in-stadium branding opportunities to host local community engagement initiatives, select player appearances, matchday activations, social media collaborations, custom content and more.

"During this significant period of growth for the sport of soccer, Major League Soccer is proud to partner with Pernod Ricard North America to showcase the Jameson brand," said Gary Stevenson, Deputy Commissioner of MLS and President of Soccer United Marketing.

The announcement between MLS and Pernod Ricard North America arrives during a period of unprecedented momentum behind the sport of soccer. MLS is amid its record-setting 29^th season and the second season of MLS Season Pass on Apple TV. North America will be the epicenter of the sport over the next two years, with the 2025 Concacaf Gold Cup, 2025 FIFA Club World Cup, and the 2026 FIFA World Cup scheduled to take place across the U.S., Canada and Mexico.

For more information, visit MLSsoccer.com or JamesonWhiskey.com.

*SOURCE: 1. Nielsen Total U.S. xAOC + Liquor Open State + Conv during Latest 52 Wks - w/e 10/05/24;

About Major League Soccer
Headquartered in New York City, Major League Soccer -- celebrating its 29th season in 2024 -- features 30 clubs throughout the United States and Canada, including a new expansion team in San Diego that will debut in 2025. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

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Crown Royal Regal Apple Flavored Whiskey

Crown Royal Regal Apple Flavored Whiskey 35%-ABV 750ml.

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Olde St. Nick Distillery Very Olde St. Nick Straight Outta Bardstown 10-Year Kentucky Bourbon Whiskey

Olde St. Nick Distillery Very Olde St. Nick Straight Outta Bardstown 10-Year Kentucky Bourbon Whiskey 52.8%-ABV 750ml.

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Blue Run Spirits Launches Luxury Holiday Bourbon (Under $200)

Ember is a rich blend of aromas and flavor that makes it the perfect addition to your bar for the holidays or a gift for the whiskey lover in your life

GEORGETOWN, KY (DECEMBER 3, 2024) - Blue Run Spirits, the distiller behind award-winning luxury bourbons and rye whiskeys, is releasing a new limited release expression, Ember. Available in time for the holidays, Ember sits at 128.8 proof (64.4% ABV) with bold flavors, including orange and floral notes, taking consumers on a sensory experience of dry cinnamon, honey and wood spice. This small batch, high proof bourbon was crafted to be enjoyed in the winter season, sure to elevate the holidays to new heights.

“Ember is the perfect flavor profile to complement the cooler temperatures of winter,” said Shaylyn Gammon, Head of Whiskey Development & Innovation for Blue Run Spirits. “When crafting this batch, I was inspired by the contrast of hot and cold, and purposefully selected three unique barrels of high proof Kentucky Straight Bourbon to achieve a nuanced, 128.8 proof blend that amplifies the char and wood spice notes without the heat.”

Crafted to deliver exhilarating flavors of char and wood spice, this micro-batch blend delivers high-proof without the heat. Ember’s tasting notes:

• Aroma: Soft floral and jasmine notes with cocoa, oak, and a hint of earthiness.

• Taste: A burst of orange, cinnamon, and honey and a finish of sweet wood spice.

• Finish: A velvety finish that is bold and lingering.

Ember is available now both online and in select retailers across the  following states: Illinois, New Hampshire, New Jersey, New York, Texas and Virginia. With a suggested retail price of $129.99, Ember is a premium offering that will make the perfect gift for the whiskey aficionado in your life.

Known for “sneakerizing” the bourbon industry with its coveted limited drops, Blue Run Spirits offers a wide variety of award-winning expressions. Recently, Blue Run’s limited release expression, Trifecta, was named “Best Small Batch Bourbon – 6 to 10 Years” by the San Francisco World Spirits Competition and awarded Double platinum by the Ascot Awards. In addition to these honors, Blue Run Spirits was also recognized at the:

• Ascot Awards:

  • Blue Run Emerald Rye II – Platinum

  • Blue Run High Rye Bourbon – Platinum

  • Blue Run Reflection II – Platinum

• International Wine & Spirits Competition:

  • Blue Run Reflection II - Gold

• TAG Global Spirits Awards:

  • Blue Run High Rye – Platinum finalist

  • Blue Run Emerald II – Platinum finalist

  • Blue Run Reflection II – Double gold

Find Blue Run Spirits online at www.bluerunspirits.com, and on social media: Instagram, Facebook and Twitter.

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ABOUT BLUE RUN SPIRITS

Georgetown, Kentucky-based Blue Run Spirits is an evolution of the traditional spirits company, creating award-winning bourbon and rye whiskies through time-honored traditions matched with inclusive, forward-looking vision. It all starts with the whiskey itself, carefully crafted by Blue Run Distillery Consultant and Liquid Advisor, Bourbon Hall of Famer Jim Rutledge and Whiskey Director Shaylyn Gammon. That precious liquid is then housed in striking packaging adorned with Blue Run’s signature butterfly medallion, marking the metamorphosis of a centuries-old industry as Blue Run reaches across the bar to welcome today’s younger, broader and more diverse whiskey drinker. Blue Run Spirits was founded in 2020 and was named one of the 50 most innovative companies in America by Bloomberg.

ABOUT COORS SPIRITS CO.

Coors Spirits Co. was established in 2023 to house Molson Coors’ growing spirits division as part of the company’s shift from a beer company to a total beverage company. Molson Coors’ entry into spirits began with the 2021 launch of Five Trail Blended American Whiskey, which gained quick accolades that included Double Gold at the 2022 San Francisco World Spirits Competition. In spring 2023, the company added Barmen 1873 Bourbon (a reference to the hometown of Coors Brewing founder Adolph Coors and the year he established the brewery in Golden, Colo.) to its lineup. And in August of 2023, Molson Coors acquired Blue Run Spirits of Georgetown, Ky, a distiller of luxury bourbons and rye whiskies to complement the portfolio. Further innovation is planned for the years to come.

About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

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Elijah Craig Debuts New Holiday "Craig Nog," Elevated Eggnog Cocktail Made for Elijah Craig Bourbon

The Father of Bourbon is inspiring a new holiday tradition by making Craig Nog available to order direct to your door this December

BARDSTOWN, Ky., Dec. 3, 2024 - Elijah Craig, a leading family of premium American Whiskeys, is putting an elevated twist on a beloved holiday tradition with the launch of "Craig Nog," a new limited-edition, luxury eggnog cocktail designed for its award-winning Elijah Craig Small Batch Bourbon. Craig Nog takes the nostalgic flavors of eggnog and raises the bar with superior ingredients like Madagascar Vanilla extract, cinnamon, nutmeg and allspice, and is topped with gold glitter adorned star anise and a Bourbon barrel aged stir stick. The decadent ingredients are anchored by the proof and bold flavor of Elijah Craig Bourbon to create a deliciously well-balanced holiday cocktail.

The Craig Nog cocktail kit, available to order nationwide, provides an opportunity to slow down and enjoy the season while handcrafting your new signature holiday drink at home. It also makes the perfect gift! Each cocktail kit features a 375ml bottle of Elijah Craig Small Batch Bourbon, premeasured portions of each of the Craig Nog eggnog ingredients and a limited-edition etched Elijah Craig pitcher, the perfect keepsake for remaking your Craig Nog for seasons to come. Enjoy Craig Nog while hanging ornaments, opening presents or cheersing to the New Year.

Throughout December, those based in New York City and Chicago can also enjoy Craig Nog in prebatched and ready to enjoy cans by ordering through the Doordash app or website. Each order will be delivered in a limited-edition Craig Nog tote bag, perfect for transporting Craig Nog to and from holiday gatherings.

"One of my fondest holiday memories is of my grandmother whipping up a batch of her famous eggnog– the adults would always spike their cup with a little Kentucky love! While nostalgia inspired the creation of Craig Nog, we wanted to breathe new life into the beverage. The complexity of flavors found in Elijah Craig Bourbon were the perfect upgrade to begin with," said Lynn House, National Spirits Specialist and Portfolio Mixologist at Elijah Craig Bourbon.

"Elijah Craig was the first distiller to age his whiskey in new charred oak barrels starting in the late 1700s, right around the time that eggnog as we know it was first invented. With the launch of Craig Nog, we're bringing two iconic flavors together to elevate holiday drinking while maintaining the integrity of a tradition so many of us hold near and dear," continued House.

Often fortified with brandy, eggnog is a popular seasonal beverage dating back hundreds of years that has firmly planted its roots in American culture. In the U.S., we consume more eggnog than any other country in the world, drinking more than 15 million gallons, or 240 million cups annually*. Elijah Craig recognized eggnog is easily elevated with the introduction of Bourbon as the spirit adds a welcomed punch of refined flavor. The brand created Craig Nog to redefine eggnog as a premium holiday beverage suitable for both Bourbon aficionados and Bourbon explorers who are newer to the spirit – inspiring a new holiday drinking tradition this year.

Craig Nog is available for preorder beginning December 3. If you're 21+, visit www.elijahcraig.com/CraigNog to learn more and order Craig Nog direct to your door. For more holiday inspiration follow @ElijahCraig on Instagram.

For the full recipe & other media assets click here.

ABOUT ELIJAH CRAIG BOURBON

Known as "The Father of Bourbon," Elijah Craig is credited with being the first distiller to age his wares in charred oak barrels to make Bourbon. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Elijah Craig's community impact continues through Elijah Craig Old Fashioned Week, providing total donations of half a million to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation's largest independent, family-owned and led distillery and the world's second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Toasted Rye Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig's accolades have included Whisky Advocate's Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and World's Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon at Whisky Magazine's 2023 World Whiskies Awards. For more information, please visit www.elijahcraig.com.

*Smithsonian, 2023

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