Blue Run Spirits Launches Luxury Holiday Bourbon (Under $200)

Ember is a rich blend of aromas and flavor that makes it the perfect addition to your bar for the holidays or a gift for the whiskey lover in your life

GEORGETOWN, KY (DECEMBER 3, 2024) - Blue Run Spirits, the distiller behind award-winning luxury bourbons and rye whiskeys, is releasing a new limited release expression, Ember. Available in time for the holidays, Ember sits at 128.8 proof (64.4% ABV) with bold flavors, including orange and floral notes, taking consumers on a sensory experience of dry cinnamon, honey and wood spice. This small batch, high proof bourbon was crafted to be enjoyed in the winter season, sure to elevate the holidays to new heights.

“Ember is the perfect flavor profile to complement the cooler temperatures of winter,” said Shaylyn Gammon, Head of Whiskey Development & Innovation for Blue Run Spirits. “When crafting this batch, I was inspired by the contrast of hot and cold, and purposefully selected three unique barrels of high proof Kentucky Straight Bourbon to achieve a nuanced, 128.8 proof blend that amplifies the char and wood spice notes without the heat.”

Crafted to deliver exhilarating flavors of char and wood spice, this micro-batch blend delivers high-proof without the heat. Ember’s tasting notes:

• Aroma: Soft floral and jasmine notes with cocoa, oak, and a hint of earthiness.

• Taste: A burst of orange, cinnamon, and honey and a finish of sweet wood spice.

• Finish: A velvety finish that is bold and lingering.

Ember is available now both online and in select retailers across the  following states: Illinois, New Hampshire, New Jersey, New York, Texas and Virginia. With a suggested retail price of $129.99, Ember is a premium offering that will make the perfect gift for the whiskey aficionado in your life.

Known for “sneakerizing” the bourbon industry with its coveted limited drops, Blue Run Spirits offers a wide variety of award-winning expressions. Recently, Blue Run’s limited release expression, Trifecta, was named “Best Small Batch Bourbon – 6 to 10 Years” by the San Francisco World Spirits Competition and awarded Double platinum by the Ascot Awards. In addition to these honors, Blue Run Spirits was also recognized at the:

• Ascot Awards:

  • Blue Run Emerald Rye II – Platinum

  • Blue Run High Rye Bourbon – Platinum

  • Blue Run Reflection II – Platinum

• International Wine & Spirits Competition:

  • Blue Run Reflection II - Gold

• TAG Global Spirits Awards:

  • Blue Run High Rye – Platinum finalist

  • Blue Run Emerald II – Platinum finalist

  • Blue Run Reflection II – Double gold

Find Blue Run Spirits online at www.bluerunspirits.com, and on social media: Instagram, Facebook and Twitter.

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ABOUT BLUE RUN SPIRITS

Georgetown, Kentucky-based Blue Run Spirits is an evolution of the traditional spirits company, creating award-winning bourbon and rye whiskies through time-honored traditions matched with inclusive, forward-looking vision. It all starts with the whiskey itself, carefully crafted by Blue Run Distillery Consultant and Liquid Advisor, Bourbon Hall of Famer Jim Rutledge and Whiskey Director Shaylyn Gammon. That precious liquid is then housed in striking packaging adorned with Blue Run’s signature butterfly medallion, marking the metamorphosis of a centuries-old industry as Blue Run reaches across the bar to welcome today’s younger, broader and more diverse whiskey drinker. Blue Run Spirits was founded in 2020 and was named one of the 50 most innovative companies in America by Bloomberg.

ABOUT COORS SPIRITS CO.

Coors Spirits Co. was established in 2023 to house Molson Coors’ growing spirits division as part of the company’s shift from a beer company to a total beverage company. Molson Coors’ entry into spirits began with the 2021 launch of Five Trail Blended American Whiskey, which gained quick accolades that included Double Gold at the 2022 San Francisco World Spirits Competition. In spring 2023, the company added Barmen 1873 Bourbon (a reference to the hometown of Coors Brewing founder Adolph Coors and the year he established the brewery in Golden, Colo.) to its lineup. And in August of 2023, Molson Coors acquired Blue Run Spirits of Georgetown, Ky, a distiller of luxury bourbons and rye whiskies to complement the portfolio. Further innovation is planned for the years to come.

About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.