Four Gate Whiskey Co majestic Wood Series 7-Year Kentucky Straight Bourbon Whiskey Finished In Mizunara Oak Casks

Four Gate Whiskey Co majestic Wood Series 7-Year Kentucky Straight Bourbon Whiskey Finished In Mizunara Oak Casks 58.4%-ABV, 750ml.

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Mortlach Single Malt Scotch Whisky Collaborates with Designer Chrissa Amuah to Create a Bespoke Light Fixture

2.81 Illustrates the Unique Distillation Process of the Intricately Made Spirit

NEW YORK, Dec. 6, 2022 Mortlach Single Malt Scotch Whisky, a treasured spirit from Scotland's Speyside region, has partnered with Chrissa Amuah to create a brilliant light fixture for the Mortlach by Design program. Channeling the complex, multi-step distillation process that makes Mortlach unique, Amuah's multifaceted light fixture shares the journey of Mortlach from its origin to the final product. This bespoke piece is another pillar in the Mortlach by Design program, which has engaged some of the world's best designers including Luca Nichetto, Sabine Marcelis, Felicia Ferrone, and Joe Doucet to create bespoke pieces, culminating in the ultimate whisky experience.

The light fixture is aptly named 2.81 after the number of times that Mortlach whisky is distilled - a unique process that has been passed down for generations. In 1897, when Dr. Alexander Cowie formulated this distillation process, he did so knowing that it was a different way of making whisky. 'The Way' is akin to having three distilleries at one still house; in parallel, the 2.81 light fixture is designed with many conceptual, physical and material layers, which when unified stand as a beautifully complex light fixture. 2.81 is formed by a variety of technologies, processes, textures and materials that when united create a constant and intricate lighting fixture, symbolic of each of the stages that create Mortlach whisky.

"Creating 2.81 was a unique challenge as I aimed to balance the deep complexities and high caliber craftsmanship that defines the spirit," explains Chrissa Amuah.

Mortlach by Design celebrates the unique characteristics of Mortlach whisky and brings together some of the world's best designers to create bespoke products for the ultimate whisky experience. For more information or to purchase a bottle of Mortlach, visit mortlach.com.

About Mortlach

The Mortlach distillery was founded in 1823 in Dufftown, Scotland by James Findlater and his two partners, Donald McIntosh and Alexander Gordon. In 1852, the distillery was reopened by John Gordon after a few silent years. In 1853, Gordon took on George Cowie as a partner, a former engineer who spent a career carving the great Scottish railways into the rugged landscape, creating John Gordon & Co. Cowie became the sole proprietor when Gordon died in 1867.

Dr. Alexander Cowie, George's son, oversaw the very first spirit distillation through a completely unique and fiendishly complex process, which he crafted using his scientific acumen. He was not a distiller by trade and had not long returned from a posting in Hong Kong, where he spent five years practicing medicine. After the untimely death of his older brother, he returned to run Dufftown's oldest distillery with his father. George bestowed it all to Alexander when he died, and Alexander doubled the stills his father left him. www.mortlach.com

Please drink responsibly. Mortlach Single Malt Scotch Whiskies. 43.4 – 55.9% Alc/Vol. Imported by Diageo, New York, NY.

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Red River Brewing & Distilling Goose Creek Hand Crafted Bourbon Whiskey 6-Year

Red River Brewing & Distilling Goose Creek Hand Crafted Bourbon Whiskey 6-Year 40%-ABV 750ml.

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UNCLE NEAREST PREMIUM WHISKEY CROSSES $100 MILLION SALES MARK

Nearest Green Distillery Is Officially the Most Successful Black-Owned Distillery in the World

SHELBYVILLE, Tenn., Dec. 5, 2022- Uncle Nearest Premium Whiskey, the most-awarded Bourbon and American Whiskey of 2019, 2020, and 2021, announced today that its sales exceeded $100 million through October 2022, with an on-track forecast to more than double that total by the end of 2023. Its recently expanded 323-acre distillery has already welcomed more than 100,000 guests with that number increasing significantly every week.

The company was founded by its CEO Fawn Weaver in 2017. She was then joined by Chief Business Officer Katharine Jerkens and, shortly after, Victoria Eady Butler, the great-great-granddaughter of the company's namesake, Nearest Green, and four-time Master Blender of the Year recipient. Last year, Uncle Nearest announced it had become the best-selling Black American-founded, owned, and led spirit brand in U.S. history. With today's announcement, the company has taken on the world's largest. The company's whiskey portfolio of seven offerings, available at its distillery in Shelbyville, Tennessee and in all 50 states, territories, and districts nationwide, ranges in suggested retail price from $49.99 to $149.

"To reach this and every other milestone on our horizon, we continue to push nonstop. Every penny this company has earned has gone back into the business, as well as to put Nearest Green's college-age descendants through college and to invest in minority-owned businesses and entrepreneurs through our Black Business Booster program (BBB), the Nearest and Jack Advancement Initiative (NJAI) and Uncle Nearest Ventures," said Weaver. "Every cent we make in the future will continue to do the same. We have an entire generation of women and people of color, who represent 70 percent of our country but still feel marginalized and underrepresented, counting on us. This group continues to look to Uncle Nearest as proof that anything is possible. We will not let them down. With the support of one of the most loyal consumer bases in spirits, we will continue to do the 'impossible' so they know, as long as they operate in excellence and refuse to give up, they can achieve whatever their heart believes."

On Juneteenth 2021, an expanded Nearest Green Distillery opened to the public, a project that has cost approximately $50 million. On Black Friday, the company released its much-anticipated Single Barrel Black Label at the distillery for $79 and sold out of the first set of barrels immediately, requiring an additional bottling before doors opened the following morning.

"I joined the team this year with one mission in mind: to make Nearest Green Distillery one of the top three most visited distilleries in the world," said Brielle Caruso, Chief Marketing Officer for Nearest Green Distillery, who two years ago made history as the first Asian American female CMO in the spirits industry. "I have no doubt we will achieve that milestone even faster than we crossed the $100 million sales mark."

"For the longest time, folks were sitting around waiting for us to fail. First, they underestimated us, then they expected us to fail," said Victoria Eady Butler. "I guess they do that with independent companies owned by women or people of color. Well, more than five years into this level of growth, y'all can stop waiting. We are not a fad or some trendy brand – we are a purpose-driven, mission-oriented company. Uncle Nearest and Nearest Green Distillery aren't just here to stay, but to grow and sustain at a pace never seen before in our industry."

About Uncle Nearest Premium Whiskey

Uncle Nearest Premium Whiskey honors the world's first-known African American master distiller, Nearest Green. It was the first spirits brand in the world to be named after a Black American. The portfolio is the Most Awarded Bourbon and American Whiskey of 2019, 2020 and 2021, with over 600 awards and accolades since the brand's 2017 launch, including 394 Gold medals or higher, 68 Best in Class honors and an average critic's score of 92. Uncle Nearest is currently sold in all 50 states and 12 countries, and is sold in more than 25,000 stores, bars, hotels, restaurants, as well as at its 323-acre Nearest Green Distillery in Shelbyville, Tenn. For more information, please visit the Uncle Nearest website, and follow on Instagram and Facebook @unclenearest.

About Nearest Green Distillery

Nearest Green Distillery is the world's first distillery to commemorate an African American. Dubbed as "Malt Disney World," and named by Travel + Leisure as a "true whiskey destination," the 323-acre property has become known as a full-blown destination for whiskey lovers, history enthusiasts, and families. It is a master class in storytelling and history-making, paying tribute to the three things Tennessee is most known for: Tennessee Whiskey, Tennessee walking horses and Tennessee music.

At Nearest Green Distillery, visitors can purchase Uncle Nearest's flagship whiskeys as well as exclusive bottles such as the award-winning Uncle Nearest Master Blender Edition Whiskey and Uncle Nearest Uncut/Unfiltered Straight Rye Whiskey. In addition to world-class attractions as the Welcome Center and Philo + Frank's, the world's first non-alcoholic speakeasy, guests can indulge in award-winning BBQ at Chuck's Barrel House BBQ II, or enjoy drinks, food and music at Humble Baron, the world's largest bar, opening March 2023. For more information or to book a tour, please visit unclenearest.com/distillery.

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Chemist Spirits Unveils Its First Craft Single Malt Whiskey In Collaboration with Biltmore

ASHEVILLE, N.C. , Dec. 5, 2022 - Chemist Spirits, an artisan Prohibition-era distillery located in the heart of downtown Asheville, has released its inaugural Biltmore Single Malt Whiskey, signaling the next tradition in Chemist's longstanding partnership with Biltmore.

Hand crafted with estate-grown Calypso barley aged in new oak barrels and finished in Biltmore Sangiovese barrels for a perfectly balanced flavor profile, Biltmore Single Malt Whiskey captures the timeless elegance of America's finest and most legendary estate.

"Biltmore single malt whiskey is an heirloom-quality whiskey with an artful flavor profile that is smooth yet complex. This hand-crafted whiskey is designed to enjoy neat, on the rocks or in a cocktail," said Debbie Word, founder, owner and distiller at Chemist Spirits. "The collaborative expressions we've released with Biltmore to date, including our best-selling Biltmore Conservatory Rose Gin, demonstrate a strong creative partnership and a shared dedication to exceptional craftsmanship and quality."

The elegant rose-gold tint of Biltmore single malt whiskey provides a visual hint of its heavy red wine barrel influence. It is dominated on the nose by butterscotch and caramelized sugar with notes of maple syrup, pralines, candied pecans, dates, and syrupy stewed plums. The delicate spices beautifully integrate with the soft fruits, dried apricots, honey, and vanilla sugar and a sweet smooth creaminess which is complemented with hints of butterscotch and cherry syrup, with lingering fine-ground pepper and polished oak on the finish.

"Biltmore is thrilled to come together again with Chemist Spirits to introduce Biltmore single malt whiskey, which is created for whiskey connoisseurs and collectors alike," said Heather Jordan, Director of Marketing, Biltmore Wine Company. "The care that Chemist Spirits takes into crafting exceptional products, including the annual release of Biltmore Conservatory Rose Gin and now this limited-edition single malt whiskey, mirrors Biltmore's commitment to excellence. We're excited to give consumers another taste of our award-winning collaboration."

The inaugural Biltmore Single Malt Whiskey release is presented at 47% ABV and offered at $90. A limited number of cases will be available through and online at chemistspirits.com/Biltmore-single-malt.

About Biltmore

Located in Asheville, N.C., Biltmore was the vision of George W. Vanderbilt. Designed by Richard Morris Hunt, America's largest home is a 250-room French Renaissance chateau, exhibiting the Vanderbilt family's original collection of furnishings, art and antiques. Biltmore estate encompasses more than 8,000 acres including renowned gardens designed by Frederick Law Olmsted, the father of American landscape architecture. Today, Biltmore includes Antler Hill Village, which features the award-winning Winery and Antler Hill Farm; The Inn on Biltmore Estate, a four-star property; Village Hotel on Biltmore Estate; Equestrian Center; numerous restaurants; event and meeting venues; and Biltmore For Your Home, the company's licensed products division. To learn more about Biltmore, go to www.biltmore.com or call 877-BILTMORE.

About Chemist Spirits

Founded in 2018, Chemist Spirits is distilled and hand-crafted in Asheville, North Carolina. Located in the heart of downtown, Chemist is a fully operational distillery and features a three-level speakeasy, Antidote, on site. Founded by distiller Debbie Word, Chemist produces artisan gin, whiskey and a variety of small-batch spirits using local botanicals and drawing inspiration from pioneering tastemakers in the food and beverage industry. Chemist Spirits was created to honor the real-life chemists and pharmacists who kept distilling alive during Prohibition. These complex and captivating products create an authentic taste of old-world distilling, encasing meticulous skill and knowledge in each bottle to provide a cure for the common cocktail. www.chemistspirits.com | Instagram @ChemistSpirits

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The Whistler Irish Whiskey Single Cask Series Oloroso Sherry Butt Hand Selected By Hy-Vee

The Whistler Irish Whiskey Single Cask Series Oloroso Sherry Butt Hand Selected By Hy-Vee 61.53%-ABV 700ml.

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Wyoming Whiskey Celebrates 10 Years of Whiskey Making

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The craft distiller celebrates with the release of a 10 Year Anniversary Edition rye bourbon

KIRBY, Wyo., Dec. 1, 2022 Wyoming Whiskey celebrates a decade of whiskey making with the release of a 10 Year Anniversary Edition Straight Bourbon Whiskey. In honor of the anniversary, Wyoming Whiskey founding Master Distiller Steve Nally and Master Blender Nancy Fraley have barrel selected and batched a rich and balanced 10-year-old rye bourbon worthy of the milestone. This masterpiece whiskey reflects 20 of the rarest casks at the Wyoming Whiskey distillery that were filled in November and December of 2011 and is the oldest product ever released by Wyoming Whiskey.

Wyoming Whiskey celebrates a decade of whiskey making with the release of a 10 Year Anniversary Edition rye bourbon

"Over the last ten years, these barrels have quietly evolved into something extraordinary," said Wyoming Whiskey Co-Founder David DeFazio. "10 Year Anniversary Edition is in a class of its own. We are blown away by the quality and complexity of this product. It's memorable."

Ten years ago today, Brad and Kate Mead and David DeFazio launched their flagship Small Batch bourbon. Years before, they started with the lofty goal of creating America's next great bourbon and the promise of extending the bourbon frontier to the Rocky Mountains. Since then, every drop of Wyoming Whiskey carries with it the character of the region and has become the Whiskey of the West.

Cattle ranchers and attorneys by trade, the entrepreneurial trio packed their ambition and headed to Kentucky where they went knocking on the door of Bourbon Hall of Famer, Steve Nally. They already had the land, water and grains they needed to produce bourbon, they just needed the leadership and knowledge of a world-renowned distiller to put the pieces together. With little convincing, Nally became Wyoming Whiskey's founding distiller. The rest is history.

"We are proud to honor our roots in this state with an exceptional 10-year-old whiskey created by the fusion of Wyoming water, Wyoming grains and Wyoming weather. We will always distill our whiskey the right way, not the easy way," said Brad Mead, Co-Founder of Wyoming Whiskey.

Wyoming Whiskey 10 Year Anniversary Edition Rye Bourbon (MSRP $199.99)

Mash bill: 68% Corn, 20% Rye, 12% Malted Barley
Specs: Aged 10.5 years, 51.7% ABV, 103.4 proof 
Tasting notes:

• COLOR: After 10 years in the barrel, it has developed a deep copper to mahogany color
• NOSE: Heady notes of Rye Manhattan cocktails with brandied cherries, medjool dates in thick syrup, cayenne pepper-candied pecans, and baklava drizzled with orange blossom honey
• PALATE: Candied yams with pecans and toasted marshmallows, black currant liqueur, sweet cornbread muffins with honey butter, and cinnamon toast with blackberry-maple syrup.
• MOUTHFEEL: Soft, warming alcohol, with caramelized wood sugars and a tingle of rye spice enveloping the mouth cavity.
• FINISH: Lingering notes of dark dried fruit mingled with warming brown baking spices.

10 Year Anniversary Edition will be available in-store in select US markets including California, Colorado, Georgia, Maine, New York and Wyoming.

For media assets to accompany the Wyoming Whiskey 10 Year Anniversary news, visit this link.

Wyoming Whiskey's complete portfolio born throughout the past decade consists of Small Batch Bourbon, Double Cask Bourbon, Outryder Straight American Whiskey, Single Barrel Bourbon and Barrel Strength Bourbon. Through its Wide Open Spaces collection, Wyoming Whiskey offers National Parks Limited Edition bourbons and collector editions such as 1872 to protect and preserve our country's National Parks. Wyoming Whiskey also produces limited release, Wyoming-only styles such as Powder River.

Sign up to become a Whiskey Baron to receive the latest news and special offers from Wyoming Whiskey. For daily updates, follow Wyoming Whiskey on Instagram, Facebook and Twitter.

About Wyoming Whiskey—The Whiskey of the West

Based in Kirby, Wyoming, Wyoming Whiskey has had a simple goal: to create America's next great bourbon. That goal has evolved to include all whiskies. The company and their products are a collaboration between its partners and 97,818 square miles of Wyoming. The Mead family first came to Wyoming as ranchers in 1890 and the state defines them, and their whiskey.  They use the finest corn, winter wheat, winter rye, barley, and water from the Bighorn Basin and promote Wyoming's natural and human resources.  Every drop of this bourbon is 100% Wyoming. To learn more, visit http://www.wyomingwhiskey.com.

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George Dickel 7-Year Old Reserve To Return Just In Time For The Holidays

 

After Six Years, the Coveted Fan-Favorite Returns to Shelves as a Cask Strength Offering this December

TULLAHOMA, Tenn., Dec. 1, 2022 - Knowing a majority of Americans wait until mid-December to begin their holiday shopping¹, the hunt for the perfect gift for everyone on your list can prove to bring about plenty of stress. Just in time for those last-minute shoppers, George Dickel is announcing the return of George Dickel 17 Year Old Reserve, an incredibly rare, aged Tennessee Whisky offering.

First released in 2016 as a 375mL limited time offering, George Dickel 17 Year Old Reserve quickly became a fan-favorite for those who were fortunate enough to get their hands on a bottle. Now debuting in a larger format as a 750mL bottle, the new George Dickel Reserve is a cask strength offering aged 17 years which boasts the signature big and bold flavors of Cascade Hollow, making this the perfect gift for any deluxe whisky collector in your life.

Inspired by the inaugural release and its dedicated fans, General Manager and Distiller Nicole Austin intentionally searched for barrels that captured the notable components of the original liquid. Consistent with the George Dickel signature mash bill of 84% corn, 8% rye, 8% malted barley, this 17 Year Old offering brings a unique tasting experience due to additional years spent in Cascade Hollow's single-story rickhouses.

"Knowing the impact of the first release of George Dickel 17 Year Old Reserve, the barrels selected for this latest edition were purposefully selected to pay homage to the original offering," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "At the same time, in American Spirits of this age, you're going to see variability. This year's release offers fans another chance to taste the whisky they love, now even more complex."

This perfectly aged release boasts complex aromas of crème brûlée and apricots with hints of plum and juniper on the palate and a rich cedar finish. At 92 Proof, (46% ABV), the new George Dickel 17 Year Old Reserve is best enjoyed neat or over a large ice cube. Starting this month, consumers can find George Dickel 17 Year Old Reserve in select markets across the US for a suggested retail price of $250.

As we celebrate the holidays, your friends at Cascade Hollow encourage you to sip this new offering the same way it's made – slowly and responsibly.

About George Dickel

Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

About DIAGEO

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow us on Twitter and Instagram for news and information about Diageo: @Diageo_News and @Diageo.

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Knob Creek® Bourbon Releases the Ultimate Holiday Gift for Whiskey Lovers With One-of-a-Kind Insider Experience, Behind the Craft

The exclusive Knob Creek experience invites fans to embark on an insider's journey of leading small batch bourbon brand

 

CLERMONT, Ky., Dec. 1, 2022 As the holiday season approaches and the stress of finding the perfect gift for loved ones is top of mind, Knob Creek^® Bourbon, a leader in the small batch bourbon category, is offering Behind the Craft, a first-of-its-kind experience for you and the whiskey lover in your life.

Knob Creek® Bourbon Releases the Ultimate Holiday Gift for Whiskey Lovers With One-of-a-Kind Insider Experience, Behind the Craft

The curated offering* will be hosted by Knob Creek Seventh and Eighth Generation Master Distillers, Fred and Freddie Noe, and take place at the James B. Beam Distilling Co. distillery in Clermont, Kentucky on Friday, February 3, 2023. As the only Knob Creek focused experience on campus, Behind the Craft allows fans to spend quality time with the master distillers of its bourbon, and participate in an immersive journey of Knob Creek, including:

• The chance to choose a Knob Creek barrel alongside the brand's Master Distillers, that will end up bottled and on store shelves
• A cocktail-making class to learn how to make the best Knob Creek cocktail at the new Fred B. Noe Distillery, a location not normally open to the public
• Special previews of upcoming Knob Creek offerings
• An intimate sit-down dinner with Fred and Freddie, including discussions of Knob Creek pairings that highlight its unique distillation process
• And more…we have to keep some of it a surprise!

"Craftsmanship is core to Knob Creek and we're excited to show bourbon fans and their loved ones an insider's perspective on the care and dedication that goes into creating our whiskey," said Fred Noe, Seventh Generation Master Distiller. "Dad set out to create Knob Creek more than 30 years ago to bring friends and family together, and we're excited to do just that for the holiday season this year, and have folks come as friends and leave as family."

Knob Creek's Behind the Craft will be available for purchase just in time for the holidays, beginning December 9, 2022, at 12pm ET/9am PT. Legal drinking aged whiskey fans can purchase this full experience for $500** via Behind the Craft's website which includes a ticket for fans and their plus ones (both must be 21+). Tickets will be available on a first-come-first-served basis, and there are only five available packages.

And to make sure this is the gift that keeps on giving, Knob Creek fans who purchase this unique experience will also receive a special holiday box*** to give to their loved one this season. This additional present will prep them for the experience of a lifetime and make sure there's something special to open during the holiday season.

Those interested in learning more about the Behind the Craft experience should follow Knob Creek social media (@knobcreek) or visit Behind the Craft's website.

About Knob Creek^® Bourbon

Knob Creek has set the standard for super-premium whiskey for three decades by crafting extraordinary full- flavored bourbon with a rich taste. Knob Creek bourbons and ryes are patiently aged to perfection in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on our whiskey. No matter the expression, Knob Creek is crafted without shortcuts and embodies the pre-prohibition style that founding distiller Booker Noe created in 1992. Since then, Knob Creek has lived up to such standards with the introduction of Knob Creek^® Straight Rye Whiskey in 2012. In recent years, Knob Creek has expanded its rye portfolio, introducing Knob Creek^® Single Barrel Select Rye Whiskey (115 proof). In 2020, Knob Creek expanded its bourbon portfolio with the introduction of Knob Creek 12 Year Old Bourbon (100 proof), and a limited time release of Knob Creek 15 Year Old Bourbon (100 proof). This year, Knob Creek released Knob Creek 18 Year Old Bourbon (100 proof). This limited time release is their oldest expression to date.

About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam^® and Maker's Mark^® bourbon brands and Courvoisier^® cognac, as well as world renowned premium brands including Basil Hayden^®, Knob Creek^®, and Legent^™ bourbon; Yamazaki^®, Hakushu^®, Hibiki^® and Toki^™ Japanese whisky; Teacher's, Laphroaig^® and Bowmore^® Scotch whisky; Canadian Club^® whisky; Hornitos^® and Sauza^® tequila; EFFEN^®, Haku^® and Pinnacle^® vodka; Sipsmith^® and Roku^™ gin; and On The Rocks^® Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

©2022 Beam Suntory, Inc. New York.

*Itinerary is subject to change.
**Ticket price includes access to the full day experience at the distillery. Travel and hotel accommodations are not included.
***No alcohol will be provided as part of the holiday box or distillery experience, but will be available for purchase on site.

Knob Creek^® Kentucky Straight Bourbon Whiskey, 50% Alc./vol. ©2022 James B Beam Distilling Company, Clermont KY.

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Five Saints Distilling Rare Pennsylvania Whiskey

Five Saints Distilling Rare Pennsylvania Whiskey 50%-ABV 50ml.

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GEORGE DICKEL 17 YEAR OLD RESERVE TO RETURN JUST IN TIME FOR THE HOLIDAYS

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After Six Years, the Coveted Fan-Favorite Returns to Shelves as a Cask Strength Offering this December

TULLAHOMA, Tenn., Dec. 1, 2022 Knowing a majority of Americans wait until mid-December to begin their holiday shopping¹, the hunt for the perfect gift for everyone on your list can prove to bring about plenty of stress. Just in time for those last-minute shoppers, George Dickel is announcing the return of George Dickel 17 Year Old Reserve, an incredibly rare, aged Tennessee Whisky offering.

First released in 2016 as a 375mL limited time offering, George Dickel 17 Year Old Reserve quickly became a fan-favorite for those who were fortunate enough to get their hands on a bottle. Now debuting in a larger format as a 750mL bottle, the new George Dickel Reserve is a cask strength offering aged 17 years which boasts the signature big and bold flavors of Cascade Hollow, making this the perfect gift for any deluxe whisky collector in your life.

Inspired by the inaugural release and its dedicated fans, General Manager and Distiller Nicole Austin intentionally searched for barrels that captured the notable components of the original liquid. Consistent with the George Dickel signature mash bill of 84% corn, 8% rye, 8% malted barley, this 17 Year Old offering brings a unique tasting experience due to additional years spent in Cascade Hollow's single-story rickhouses.

"Knowing the impact of the first release of George Dickel 17 Year Old Reserve, the barrels selected for this latest edition were purposefully selected to pay homage to the original offering," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "At the same time, in American Spirits of this age, you're going to see variability. This year's release offers fans another chance to taste the whisky they love, now even more complex."

This perfectly aged release boasts complex aromas of crème brûlée and apricots with hints of plum and juniper on the palate and a rich cedar finish. At 92 Proof, (46% ABV), the new George Dickel 17 Year Old Reserve is best enjoyed neat or over a large ice cube. Starting this month, consumers can find George Dickel 17 Year Old Reserve in select markets across the US for a suggested retail price of $250.

As we celebrate the holidays, your friends at Cascade Hollow encourage you to sip this new offering the same way it's made – slowly and responsibly.

About George Dickel

Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

About DIAGEO

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow us on Twitter and Instagram for news and information about Diageo: @Diageo_News and @Diageo.

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Coors Whiskey Co. brings Five Trail to Canada, Panama

From Molson Coors & Alex Parker:

Five Trail is going international.

The award-winning whiskey from Coors Whiskey Co. is set to enter its first international markets in December, when it launches in Panama and in Canada, at Ontario LCBO stores and select on-premise accounts.

“There is a huge level of interest for American whiskey in international markets right now,” says David Coors, vice president of next generation beverages for Molson Coors. Exports of American whiskey increased 22% in the first seven months of 2021 versus the prior year, according to Distilled Spirits Council (DISCUS), a trade group representing spirits interests.

And Canada is among the top importers of American whiskey, holding the No. 6 spot, according to DISCUS. Panama also ranks among the top-20 importers of American whiskey, DISCUS data show.

Distilled with the same Coors barley that makes Coors Light, Five Trail will be sold as a super-premium brand, retailing for CA$79.95. It will sell as an ultra-premium whiskey in Panama.

Launched last year in the U.S., Five Trail has quickly gained a reputation as a quality whiskey. It won double gold at the prestigious San Francisco Spirits Competition in April, and has taken home other awards from industry competitions like the SIP Awards and ASCOT Awards.

Meanwhile, strong consumer demand has paved the way for its expansion into 11 states, with more on the way.

Canada

Five Trail arrives as the whiskey market in Canada continues to grow, increasing to 49.45 million liters in 2021, up nearly 7% since 2018, according to Statistics Canada. American whiskey, in particular, has become a favorite of Canadian drinkers, says Dan Lundberg, senior director of Molson Coors Beverage Company’s Canadian craft beer division, Six Pints Collective.

“Five Trail is an absolutely delicious whiskey, and there’s a huge interest in whiskey in Canada,” he says. “There’s a real connoisseurship here and interest in new blends from new places and producers. We’re tapping into that consumer desire, and I think Canadians are going to love Five Trail.”

The whiskey is Molson Coors’ first foray into full-strength spirits in Canada since the 1800s, further cementing its transformation into a beverage company, Lundberg says.

“The story behind the brand is incredibly strong. The whiskey itself is fantastic. We have a strong belief it’s going to be a winner in this market,” he says. “Given our success over the last 230 years, I think consumers will be excited to see us introduce something like Five Trail.”

Panama

Five Trail’s expansion into Panama is also Molson Coors’ first advance into full-strength spirits in Latin America, where it imports brands such as Blue Moon, Coors Light and Miller Genuine Draft.

Coors sees parallels with in Five Trail’s southward expansion with that of Blue Moon, which opened its first Panamanian location in 2019. It now has two taprooms in Panama, one in Panama City’s Costa del Este neighborhood and another in Panama City’s historic Casco Viejo area.

“There’s a great affinity for American brands (in Panama),” Coors says. “It’s a strong whiskey market as well. Our beer portfolio has resonated well with consumers there, and we’re hopeful the Five Trail whiskey brand does, as well.”

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