Knob Creek® Bourbon Releases the Ultimate Holiday Gift for Whiskey Lovers With One-of-a-Kind Insider Experience, Behind the Craft

The exclusive Knob Creek experience invites fans to embark on an insider's journey of leading small batch bourbon brand

 

CLERMONT, Ky., Dec. 1, 2022 As the holiday season approaches and the stress of finding the perfect gift for loved ones is top of mind, Knob Creek^® Bourbon, a leader in the small batch bourbon category, is offering Behind the Craft, a first-of-its-kind experience for you and the whiskey lover in your life.

Knob Creek® Bourbon Releases the Ultimate Holiday Gift for Whiskey Lovers With One-of-a-Kind Insider Experience, Behind the Craft

The curated offering* will be hosted by Knob Creek Seventh and Eighth Generation Master Distillers, Fred and Freddie Noe, and take place at the James B. Beam Distilling Co. distillery in Clermont, Kentucky on Friday, February 3, 2023. As the only Knob Creek focused experience on campus, Behind the Craft allows fans to spend quality time with the master distillers of its bourbon, and participate in an immersive journey of Knob Creek, including:

• The chance to choose a Knob Creek barrel alongside the brand's Master Distillers, that will end up bottled and on store shelves
• A cocktail-making class to learn how to make the best Knob Creek cocktail at the new Fred B. Noe Distillery, a location not normally open to the public
• Special previews of upcoming Knob Creek offerings
• An intimate sit-down dinner with Fred and Freddie, including discussions of Knob Creek pairings that highlight its unique distillation process
• And more…we have to keep some of it a surprise!

"Craftsmanship is core to Knob Creek and we're excited to show bourbon fans and their loved ones an insider's perspective on the care and dedication that goes into creating our whiskey," said Fred Noe, Seventh Generation Master Distiller. "Dad set out to create Knob Creek more than 30 years ago to bring friends and family together, and we're excited to do just that for the holiday season this year, and have folks come as friends and leave as family."

Knob Creek's Behind the Craft will be available for purchase just in time for the holidays, beginning December 9, 2022, at 12pm ET/9am PT. Legal drinking aged whiskey fans can purchase this full experience for $500** via Behind the Craft's website which includes a ticket for fans and their plus ones (both must be 21+). Tickets will be available on a first-come-first-served basis, and there are only five available packages.

And to make sure this is the gift that keeps on giving, Knob Creek fans who purchase this unique experience will also receive a special holiday box*** to give to their loved one this season. This additional present will prep them for the experience of a lifetime and make sure there's something special to open during the holiday season.

Those interested in learning more about the Behind the Craft experience should follow Knob Creek social media (@knobcreek) or visit Behind the Craft's website.

About Knob Creek^® Bourbon

Knob Creek has set the standard for super-premium whiskey for three decades by crafting extraordinary full- flavored bourbon with a rich taste. Knob Creek bourbons and ryes are patiently aged to perfection in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on our whiskey. No matter the expression, Knob Creek is crafted without shortcuts and embodies the pre-prohibition style that founding distiller Booker Noe created in 1992. Since then, Knob Creek has lived up to such standards with the introduction of Knob Creek^® Straight Rye Whiskey in 2012. In recent years, Knob Creek has expanded its rye portfolio, introducing Knob Creek^® Single Barrel Select Rye Whiskey (115 proof). In 2020, Knob Creek expanded its bourbon portfolio with the introduction of Knob Creek 12 Year Old Bourbon (100 proof), and a limited time release of Knob Creek 15 Year Old Bourbon (100 proof). This year, Knob Creek released Knob Creek 18 Year Old Bourbon (100 proof). This limited time release is their oldest expression to date.

About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam^® and Maker's Mark^® bourbon brands and Courvoisier^® cognac, as well as world renowned premium brands including Basil Hayden^®, Knob Creek^®, and Legent^™ bourbon; Yamazaki^®, Hakushu^®, Hibiki^® and Toki^™ Japanese whisky; Teacher's, Laphroaig^® and Bowmore^® Scotch whisky; Canadian Club^® whisky; Hornitos^® and Sauza^® tequila; EFFEN^®, Haku^® and Pinnacle^® vodka; Sipsmith^® and Roku^™ gin; and On The Rocks^® Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

©2022 Beam Suntory, Inc. New York.

*Itinerary is subject to change.
**Ticket price includes access to the full day experience at the distillery. Travel and hotel accommodations are not included.
***No alcohol will be provided as part of the holiday box or distillery experience, but will be available for purchase on site.

Knob Creek^® Kentucky Straight Bourbon Whiskey, 50% Alc./vol. ©2022 James B Beam Distilling Company, Clermont KY.