Matthew McConaughey Teams With Bourbon Hall Of Famer To Launch New Wild Turkey® Longbranch™

LAWRENCEBURG, Ky., April 10, 2018 Today, Matthew McConaughey and the legendary Wild Turkey® Distillery are proud to announce the introduction of Wild Turkey Longbranch™, a collaboration between the iconic whiskey brand's creative director and Master Distiller Eddie Russell. Inspired by McConaughey's Kentucky and Texasroots, this rare small-batch Kentucky bourbon is refined with Texas Mesquite and oak charcoals – a unique method that deepens the flavor and complexity of the whiskey. This launch marks the first time Wild Turkey has unveiled a product that bears a signature of someone other than the Master Distillers Jimmy and Eddie Russell. A video of the creation of Wild Turkey Longbranch with McConaughey can be found here.

Wild Turkey Longbranch is the latest collaboration to come from the multi-year partnership with the Academy Award® winning actor. McConaughey, who has served as the brand's creative director since 2016, has worked behind the camera and in front of it in television commercials to reintroduce the world to Wild Turkey, and this new bourbon is a natural evolution of the partnership. The name is inspired by the friends that form the longest branches of our family trees.

The connections that McConaughey and the Russells have to both the great states of Kentucky and Texas were a major inspiration for this collaboration. McConaughey's parents met at the University of Kentucky, a mere 15 miles from the Wild Turkey Distillery, while Eddie Russell's youngest son, Bruce, now lives in McConaughey's hometown of Austin, Texas.

"Longbranch, in its simplest form, is an extended hand, inviting a friend into your family," McConaughey says. "So the branch that was extended to me from the Russells was a long one, one that reached from Kentucky to Texas and back again. I offered the Mesquite from my great state to add to their legendary Kentucky whiskey and together we made Longbranch."

To create Longbranch's signature flavor, McConaughey and Russell spent countless hours sharing notes, then, after two years of testing, perfected a proprietary process that combines two separate charcoal filtration methods to give Longbranch a smooth and full finish. The first filtration process uses charcoal made from American White Oak and the second uses charcoal made from Texas Mesquite wood, giving the bourbon notes of smoky sweetness.

Made with eight-year-old Wild Turkey Bourbon, Wild Turkey Longbranch is an exceptional bourbon with a bright gold color and aroma that is a balanced blend of vanilla and spices. Flavors of caramel, pear, and hints of citrus round out the palate. The subtle, smoky finish is buttery smooth, with notes of gentle pepper and toasted oak.  "When we were creating Wild Turkey Longbranch, we talked at length about how to make a product that represents elements of both Texas and Kentucky," said Wild Turkey Master Distiller Eddie Russell. "Our goal was to make a straight bourbon whiskey with a soft sweetness that was still unmistakably Wild Turkey. The result was a bourbon that we both truly enjoy drinking neat, and look forward to sharing with others."

"Matthew McConaughey has been ingrained in the Wild Turkey brand as creative director for several years now," said Bob Kunze-Concewitz, CEO at Campari Group, owner of Wild Turkey. "As a lover of bourbon, and an integral part of the team, it was a natural next step for Matthew to partner with Eddie to create a new product for Wild Turkey. We are proud of the work they've done and have great expectations for this amazing new whiskey."

Wild Turkey Longbranch will be available on shelves across the US in May for a suggested retail price of $39.99 and will roll-out to additional markets around the world later this year.

About Matthew McConaughey
Texas native Matthew McConaughey is one of Hollywood's most sought-after leading men. A chance meeting in Austinwith casting director and producer Don Phillips led him to director Richard Linklater, who launched the actor's career in the cult classic "Dazed and Confused." Since then, he has appeared in over 40 feature films that have grossed over $1 billion; and has become a producer, director, and philanthropist – all the while sticking to his Texas roots and "jk livin" philosophy.

2014 was a game-changing year for McConaughey.  For his riveting portrayal of Ron Woodruff in "Dallas Buyers Club," McConaughey received an Academy Award®, Golden Globe Award, Screen Actors Guild Award and Gotham Award for Best Actor, the Best Actor Award at the Rome Film Festival as well as the Desert Palm Achievement Actor Award at the Palm Springs Film Festival.  He also made the move to TV starring alongside Woody Harrelson in the HBO dramatic series "True Detective." The show was met by rave reviews from critics and fans alike and earned Matthew a Critics Choice and TCA Award for Best Actor in a Drama Series as well as an Emmy Nomination. McConaughey can next be seen in "White Boy Rick" and opposite Anne Hathaway in "Serenity".

In 2008, Mr. McConaughey started The just keep livin Foundation (www.jklivinfoundation.org), which is dedicated to helping boys and girls transform into men and women through programs that teach the importance of decision-making, health, education, and active living. The Foundation has partnered with Communities in Schools (CIS) – the nation's largest, non-profit, dropout-prevention organization –in West Los Angeles to implement fitness and wellness programs in two large urban high schools. Through an afterschool program, they are able to give kids a healthy start in life and the promise of a healthy future.

About Wild Turkey
The Distillery for Wild Turkey Bourbon is located in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have nearly 100 years of collective experience working at the Wild Turkey distillery.

The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a Wild Turkey hunting trip with a group of friends. The following year, his friends asked him for "some of that Wild Turkey whiskey" and the brand was born.

Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 "alligator" char), imparts a smooth flavor and deep amber color to the whiskey.

The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: www.wildturkeybourbon.com

About Campari Group
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group's key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. Campari Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group's growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.

Headquartered in Milan, Italy, Campari Group owns 18 plants worldwide and has its own distribution network in 20 countries. Campari Group employs approximately 4,000 people. The shares of the parent company Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en

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The Whiskey Classic is Scheduled for Oct. 13 at the Bonanza Creek Movie Ranch in New Mexico

ALBUQUERQUE, N.M., April 10, 2018 The Whiskey Classic, an immersive event experience designed for whiskey, bourbon, and scotch aficionados, industry professionals, as well as those who want to discover the art behind these beverages, is being held Saturday, Oct. 13, 2018. The event will be held in Santa Fe, New Mexico at the Bonanza Creek Movie Ranch.

The venue is one of the most famous western movie sets in the film industry. Bonanza Creek Ranch offers a 24-building western movie town, which was first used for "The Man from Laramie" movie set in 1955. Later, the ranch was used for such blockbuster hits as "Lonesome Dove" and "Lightning Jack." Most recently, the movies "Cowboys and Aliens", "Appaloosa", and "3:10 to Yuma", among many others have filmed there.

"Utilizing this iconic movie backdrop nods to the history of New Mexico, our incredible film industry partners, and celebrates the tradition of whiskey making," says Micaela Brown, Producer of The Whiskey Classic. "We have some availability for brands to participate as a vendor or sponsor in either our tasting tent or western movie structures. This is the most uniquely immersive event experience New Mexico has to offer, and we anticipate a sell-out crowd!"

Early bird tickets can be bought right on the event website. Tickets to The Whiskey Classic include an all-access pass to samples and tastings, commemorative whiskey tasting glass, main stage events, hot mixology, and live music. Attendees can also check out The Whiskey Classic app, which provides a social event feed, ability to chat with other attendees, event info and schedule, and map routing functionality.

For more information about the event, download the app, and other information, visit WhiskeyClassic.us or email info@whiskeyclassic.us.

The Whiskey Classic

The Whiskey Classic 2018 is the premier whiskey, scotch, and bourbon event in the United States. The event is scheduled for October 13, 2018 at Bonanza Creek Movie Ranch in Santa Fe, New Mexico. For more information, visit WhiskeyClassic.us.

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Double Gold Medal-Winning Conviction Small Batch Bourbon Now Available Beyond the Carolinas

MT. PLEASANT, N.C., April 5, 2018  Conviction Small Batch Bourbon is distilled, aged and bottled by Southern Grace Distilleries in an old NC prison. The first bottles were released November 2017. The barrel strength bourbon has won multiple gold medals including a double gold and is now distributed well beyond North Carolina.

In less than six months, Conviction Small Batch Bourbon has already expanded from NC, SC and Washington, DC to LA, OK, CT, NJ and southern IL.

"We are so pleased to now be distributed outside the Carolinas," said Southern Grace Distilleries CEO Leanne Powell. "Getting the first order was thrilling, but the reorders are telling us that customers truly love Conviction."

Conviction Small Batch Bourbon is aged in 10 and 15 gallon barrels for eight to twelve months in a prison dorm built in 1927. It won double gold at the Fifty Best Bourbons competition in NYC and was recently featured at the New Orleans Bourbon Festival.

Reviews have been very good. The Whiskey Reviewer said, "On the nose, this young bourbon was full of raw oak, vanilla fudge and chocolate-covered cherries. It was, on the whole, very candy-ish, and a lovely ensemble of aromas for any whiskey, but especially for one with only 8 months in the barrel. Breaking it with ½ teaspoon of water brought out some caramel in the chocolate tones as well as some very low grassy notes. The mouthfeel was bold, at the roof of the mouth and front of the tongue. The finish was of leather and coffee. And more coffee, with dark burnt sugar and bundt coffee cake.  It was an unusual finish and fairly long. This young bourbon, straight out of 'Whiskey Prison,' is a very nice sipper."

Southern Grace Distilleries, known as Whiskey Prison, was founded in 2014 and is located in a former North Carolinastate prison in Cabarrus County, NC, located about 25 minutes northeast of Charlotte. Southern Grace Distilleries is the first distillery in the US located in a former prison. For more information about Conviction Small Batch Bourbon or Whiskey Prison, please visit www.whiskeyprison.com or call Leanne Powell at 704-622-6413 or Brian Pearson at 419-605-0315.

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Garden & Gun Partners With Maker's Mark® And Bourbon Country® To Kick Off 2018 Mint Julep Month®

CHARLESTON, S.C., April 5, 2018  Garden & Gun, widely known as the authority on Southern culture, in partnership with Maker's Mark® and Bourbon Country®, announces Mint Julep Month® (April 5 to May 5) — a national campaign that celebrates the mint julep beyond one day of horse racing and encourages participants to ditch plastic straws in support of water sustainability efforts. Mint Julep Month® was started in 2013 by the Louisville Convention and Visitors Bureau to encourage excitement throughout the city and along the Urban Bourbon Trail leading up to Derby season.

This year's campaign festivities kick off on Sunday, April 8, with an invitation-only Julep Brunch at the Gramercy Park Hotel in New York City featuring original twists on the mint julep cocktail created by four celebrated bartenders and continues throughout the month with hundreds of participating bars, restaurants, and other establishments across the country. Go to mintjulepmonth.com for participants.

"Kentucky's love of the famous bourbon cocktail began in the late 1700s as a refreshing morning drink or medical remedy," said Stacey Yates, vice president of marketing communications, Louisville Convention & Visitors Bureau. "Today, the mint julep is synonymous with Louisville and the entire horseracing season, and we are excited to celebrate the Bourbon Country legacy with a national audience thanks to our partnership with Garden & Gun and Maker's Mark."

The mint julep has become one of America's most iconic cocktails. The straw, invented specifically for use in sipping the mint julep, is every bit as iconic. Unfortunately, the paper straws of the 1800s have evolved into the modern plastic straws that contribute heavily to environmental pollution.

"You can't make great bourbon without clean water, which is why we have always been so passionate about water conservation and sustainability at Maker's Mark," says 8th Generation Whisky Maker and Maker's Mark COO, Rob Samuels. "In addition to preserving our natural spring-fed lake and creating a natural water sanctuary at our distillery, we're excited to do our part in keeping water clean beyond our own grounds during Mint Julep Month. You can't beat a great cocktail in support of a great cause."

"Storytelling is at the core of everything we do at Garden & Gun and the mint julep is one of the most storied cocktails in history," Christian Bryant, Garden & Gun vice president and publisher. "We are excited to celebrate new Derby traditions and fine handcrafted cocktails with our partners at Maker's Mark Bourbon and Bourbon Country."

SPECIAL EVENTS IN NEW YORK CITY AND CHARLESTON, SOUTH CAROLINA:
On Sunday, April 8, accomplished Southern-based bartenders will kick off Mint Julep Month® with a Julep Brunch, on the rooftop terrace of the Gramercy Park Hotel in New York City. Featured bartenders have crafted original cocktail recipes inspired by the traditional julep to be served alongside a Southern-inspired brunch menu during the party.

Mint Julep Month® will cap off on Saturday, May 5, with the ultimate Kentucky Derby viewing party on the rooftop of The Dewberry hotel, in Charleston, South Carolina.

All julep cocktails consumed at official Mint Julep Month® events will be consciously served with paper straws.

THE HISTORY OF THE MINT JULEP:
The mint julep dates back to the late 1700s, and as early as 1816, silver julep cups were coveted prizes at county fairs in Kentucky. State senator Henry Clay is credited with introducing the mint julep to the world at the Willard Hotel in Washington, D.C., and in 1938 Churchill Downs in Louisville named the cocktail the official drink of the Kentucky Derby. In 2013, the Louisville Convention and Visitors Bureau, began Mint Julep Month® to celebrate the famous bourbon cocktail for the entire month of April leading up to Derby Day.

HOW TO PARTICIPATE IN MINT JULEP MONTH:
Mint Julep Month® takes place from April 5 to May 5, visit mintjulepmonth.com to find out how to take part; the site allows you to register your business as a partner and search for participating bars and restaurants in your city. It also offers a list of julep recipes to make at home and share on social media and provides information about the paper straw movement.

FEATURED BARTENDERS + ORIGINAL JULEP RECIPES:

• NATURE'S SWEET RESTORER julep cocktail created by Ryan Casey. Casey is beverage director at The Dewberryhotel in Charleston, South Carolina, and is nominated for a 2018 James Beard Award for Outstanding Bar Program. Link to recipe.
• SALLIE GARDNER julep cocktail created by Matt Lofink. Lofink is bartender at cocktail bar Cure in New Orleans, Louisiana, and was nominated for a 2017 James Beard Award for Outstanding Bar Program. Link to recipe.
• THE FOURTH TURN julep cocktail created by Stacie Stewart. Stewart is bar director at chef Edward Lee's MilkWoodand newly opened Whiskey Dry in Louisville, Kentucky, and named by Wine Enthusiast as one of the 40 Under 40 Tastemakers in 2017. Link to recipe.
• A STUDY IN PINK julep cocktail created by Kellie Thorn. Thorn is beverage director at chef Hugh Acheson's Empire State South in Atlanta, Georgia. Link to recipe.

The featured bartenders' original recipes and the inspiration behind each cocktail can be found on the official Mint Julep Month website at mintjulepmonth.com/signature-cocktails/.

MORE INFORMATION ON MINT JULEP MONTH:
For a complete list of participating bars and restaurants or to find out how to take part in Mint Julep Month® in your city, visit mintjulepmonth.com. Hundreds of businesses in sixteen states from New York City to Los Angeles, Californiaare taking part in the month-long campaign.

Follow Mint Julep Month on social media via Instagram, Facebook, and Twitter at: @gardenandgun @makersmark @gotolouisville and tag #MintJulepMonth #GardenandGun #MakersMark #BourbonCountry

All trademarks are the property of their respective owners.

About Garden & Gun
Garden & Gun is a multiplatform media company that celebrates stories of the American South through powerful journalism, bold photography, exquisite design, and finely curated retail and experiential journeys. The brand is anchored by its award-winning national magazine launched in 2007, Garden & Gun, which reports on the South's sporting culture, food, music, art, literature, and its people and their ideas. The coveted audience of 1.6 million is further engaged through the brand's Whole Hog podcast, numerous New York Times best-selling books, Mercantile + Co. and FIELDSHOP retail experiences, and 75+ events each year. Visit gardenandgun.com.

About Maker's Mark® Bourbon
In 1954, in Loretto, Kentucky, Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small-batches, using soft red winter wheat, with a proprietary barrel char to enhance the softness and sweetness. He then rotated each barrel by hand for consistency, and finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark® continues to make its bourbon exactly the same way. In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio including Maker's 46®, Maker's Mark® Cask Strength and Maker's Mark Private Select™, the brand's first-ever custom barrel program. In 1980, the Maker's Mark distillery became the first distillery in America to be designated a National Historic Landmark and has also been decreed as the "world's oldest operating bourbon whisky distillery" by Guinness World Records. It remains one of the Commonwealth of Kentucky's most popular tourist destinations, attracting hundreds of thousands of visitors annually. For more information, please visit www.makersmark.com.

About Bourbon Country
Bourbon Country is the birthplace of America's only native spirit.  While bourbon can be made anywhere in the US, over 95% of the world's supply comes from Kentucky where it has been part of the culture and lifestyle of the region for over 200 years. Lonely Planet recently recognized Kentucky's Bourbon Country as one of the top destinations to visit in 2018. A visit to the Kentucky cities and towns producing bourbon and celebrating the spirit in tours, retail, culinary and cocktail experiences and unique accommodations can be planned at www.bourboncountry.com.

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Gentleman Jack And Omari Hardwick Help Uplift Black Voices In Film With Return Of Real To Reel Contest

LYNCHBURG, Tenn., April 3, 2018 Gentleman Jack Double Mellowed Tennessee Whiskey and Codeblack Entertainment return to support the next wave of African-American filmmakers with Real to Reel. In collaboration with award-winning actor, producer and writer, Omari Hardwick, Gentleman Jack Real to Reel will provide one participating film creative the opportunity to screen their short film for an exclusive audience in Miami and win $10,000 to help further their dreams.

"I am honored to continue this partnership with Gentleman Jack Real to Reel," says Omari Hardwick. "This initiative is close to my heart as a writer and producer. Real to Reel helps to elevate the progress of Black creativity and stories we see on screen, which fuels true diversity in film and entertainment."

Soul Fire, a short by Atlanta-based filmmaker, Janlatae Mullins, was selected as the 2017 Real to Reel winning film. The film is a timeless story of love, loss and remembrance. In addition to winning the grand prize, Mullins and her film will be highlighted as part of the 2018 Real to Reel program.

"I am very grateful for the opportunity that Real to Reel has provided to me and many other filmmakers," says Janlatae Mullins. "It's important for us to continue to drive the conversation of diversity in film forward; and I'm excited to continue the effort with Gentleman Jack."

Real to Reel also consists of the Undaunted Striver video series featuring Hardwick and Mullins, and a six-city film screening tour. The events will showcase the works of emerging filmmakers and feature a panel discussion with film experts as well as Omari Hardwick in select cities. The 2018 Gentleman Jack Real to Reel film screening tour will visit:

• *Chicago
• *Los Angeles
• New York City
• Atlanta
• *Dallas
• *Miami

*Denotes appearance by Omari Hardwick.

"Gentleman Jack is excited to partner with Codeblack Entertainment and Omari Hardwick for the second year of Real to Reel," says Tracey Johnson, Multicultural Marketing Manager, Jack Daniel's. "We recognize that ethnically diverse talent is under-represented in the film industry, and we are proud to help bridge the gap as entertainment continues to make strides."

The Gentleman Jack Real to Reel contest is open to individuals who have created, directed and/or written a film in which they own the rights. Entrants must be 21 years old or older at the time of submission. Entries close on May 8, 2018at 11:59 p.m. ET. Submissions will be judged by a panel of industry experts, based on the following criteria: screenwriting, production quality and entertainment value. This year, fans will also have an opportunity to weigh in on the final winner through an online voting process, May 11 through May 21, 2018. For more information on Real to Reel, contest submissions, official rules and local screening events, please visit GentlemanJackFilm.com.

About Gentleman Jack
Gentleman Jack Double Mellowed Tennessee Whiskey is charcoal mellowed twice – once before it goes into the barrel and again after it fully matures. The result is an exceptionally smooth whiskey with a rich, rewarding taste. Jack Daniel'sis the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel'sTennessee Fire, Jack Daniel's Tennessee Rye and Jack Daniel's Country Cocktails. Join the conversation on Facebook at www.facebook.com/GentlemanJack.

A Gentleman knows his limits. Please drink responsibly.

JACK DANIEL'S GENTLEMAN JACK RARE TENNESSEE WHISKEY is a registered trademark of JACK DANIEL PROPERTIES INC. ©2018. Jack Daniel's Tennessee Whiskey, 40% ALC./VOL.(80 proof). Distilled and Bottled by JACK DANIEL DISTILLERY, Lynchburg, TENNESSEE, U.S.A. 

About Omari Hardwick
Omari Hardwick stars as James 'Ghost' St. Patrick on the hit Starz Original Series "Power," (2018 NAACP Image Award Winner and 2017 & 2016 NAACP Image Award nomination) from CBS TV Studios and executive producers Curtis '50 Cent' Jackson, Mark Canton, Randall Emmett and Courtney A. Kemp. The 5^th season of "Power" will return to Starz on July 1^st, 2018 and has been picked up for a 6^th season.

This year, Hardwick will begin production on Paramount Player's "The List," alongside Tiffany Haddish and Tika Sumpter. The film, which will be directed and produced by Tyler Perry, is set to be released on November 2^nd, 2018.

In 2017, Hardwick appeared in Ric Roman Waugh's "Shot Caller" alongside Lake Bell and Nikolaj Coster-Waldau. The film, which premiered at the Los Angeles Film Festival, tells the story of a gangster who was forced to orchestrate a major crime. The film was released in theaters on August 18^th, 2017. Hardwick also completed production on "Will Gardner" alongside Max Martini, Lily Rabe and Gary Sinise.

Hardwick made his TV series debut in Showtime's "Sucker Free City" for director Spike Lee. Other television credits include "Saved and Dark Blue" for TNT, and BET's "Being Mary Jane," for which he earned two NAACP Image Award nominations.

His additional film credits include Lionsgate's For Colored Girls, Sony Pictures' Sparkle, indies Middle of Nowhere and I Will Follow, both for director Ava DuVernay, 20th Century Fox's The A-Team, Lionsgate's Kick-Ass for director Matthew Vaughn, Touchstone's Miracle at St. Anna, reuniting him with director Spike Lee, Touchstone's The Guardian – opposite Kevin Costner and Ashton Kutcher – and Columbia's Gridiron Gang.

In addition, Hardwick is an accomplished poet and spoken word artist. He has written over 4,000 poems, including "Little Black Boy Wonder," performed and produced by Hardwick with Marlon Wayans, David Oyelowo, Eriq LaSalle, Jay Ellis, Sugar Shane Mosely, Bill Duke and others.

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Anheuser-Busch & Jim Beam Announce New Beer & Marketing Collaboration

From Anheuser-Busch & Jim Beam:

Today, Budweiser and Jim Beam® bourbon toast to the future as they join their 365 collective years of stateside distilling and brewing history to kick off a new friendship and marketing collaboration. The all-American pair will introduce a new taste of history to beer and bourbon fans alike through a cross-merchandising program starting in the spring and a new collaborative brew launching in the fall.

Starting this month, the two brands will begin appearing together at bars and retail venues across the country, just in time for baseball season. Inspired by the “beer and a bourbon shot” occasion, the new on-premise cross-merchandising program will feature Budweiser and Jim Beam bourbon together for the perfect pairing. 

Following, in September, Budweiser’s brewmasters and Jim Beam’s seventh generation Master Distiller Fred Noe will celebrate the upcoming 85^th anniversary of the Repeal of Prohibition with the unveiling of a new limited-edition collaborative brew – Budweiser Reserve Copper Lager. The Copper Lager is brewed with two-row barley and aged on Jim Beam bourbon barrel staves to create a toasted oak aroma and deliciously nutty taste with caramel rye and vanilla notes.

“We are very excited about this partnership not only because both brands share common history but also an obsession for quality and a decade’s long connection to America,” said Ricardo Marques, Vice President of marketing for Budweiser. “This is a truly unique partnership and innovation that will surely drive excitement with our drinkers.”

“This partnership feels especially natural given our brands’ common values and the pivotal roles they’ve both played in American history,” said Rob Mason, Vice President of marketing for Jim Beam. “Our family distillers have produced ‘America’s Native Spirit’ since 1795, using traditions and techniques passed down through the generations. This is another exciting milestone in Jim Beam’s history.”

The World’s most valuable beer brand and the World’s No. 1 bourbon brand share impressive histories of persevering through the Prohibition era while they were not able to produce their signature products. For Jim Beam, it was their fourth generation distiller – James B. Beam – who rebuilt his family’s distillery in a mere 120 days to produce what is today the world’s best-selling bourbon. Similarly, Budweiser kept its doors open through Prohibition by creating other non-alcoholic packaged goods as they waited to bring beer back to America. Budweiser’s Reserve Copper Lager aged on Jim Beam bourbon barrel staves celebrates this important moment for these brands and all Americans.

The partnership between Budweiser and Jim Beam promises to deliver unique product innovations, integrated marketing efforts and a unique way to delight both beer and bourbon fans. The two brands will lean on their incredible American heritage to deliver a modern drinking experience this year and beyond.

About Budweiser

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

About Jim Beam

Jim Beam is the world’s best-selling bourbon, crafted by seven generations of family distillers since 1795. Elegant. Smooth. Refined. That’s what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. Fred Noe, Jim Beam’s 7^th Generation Master Distiller, has stayed true to the family recipe that’s been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil’s Cut, Jim Beam Bonded, Jim Beam Rye, Jim Beam Distiller’s Masterpiece, Jim Beam Vanilla, Jim Beam Honey, Jim Beam Kentucky Fire and Red Stag by Jim Beam among other offerings.

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La Luna Mezcal Coming To U.S. Markets

SONOMA, CA, March 26 – As the popularity of Mezcal continues to grow at an
unprecedented rate throughout the United States, Mexican artisanal spirits
producer Puente Internacional is keeping its attention on sustainability and social
impact as they introduce La Luna Mezcal.

Hailing from Etucuaro, Michoacán in Mexico, La Luna Mezcal is grown,
harvested and produced using a sustainable and biodynamic process while
remaining true to traditional methods started four generations ago in 1910.
The region, Cuna de Mezcal, known for producing exceptional artisanal mezcal,
is also home to the Perez Escot family and Destiladora Las Azucenas. Lush and
tropical, it sits tucked away in a verdant mountain range at an elevation of 1790
meters. The soil, climate and abundance of white oak used in the smoking
process make it ideal for growing Cupereta Agave, and the production of La
Luna Mezcal.

The La Luna Mezcal flavor profile is described as having a deft touch of wood
with light smoky undertones, notes of citrus blossom and vanilla bean. The mild,
yet dynamic flavors of La Luna make it ideal to enjoy on its own neat, or
incorporated into mixology cocktails where it compliments other ingredients
while not overpowering them.

The smoky flavor of La Luna is attributed to the mezcal production process,
which involves smoking the piñas in volcanic rock lined pits over several days, as
opposed to Tequila production, where the piñas are baked.

An integral part of the ongoing partnership between the Perez Escot Family and
Puente Internacional is rooted in producing La Luna in a way that supports the
farmers, the surrounding communities, the wildlife and the agriculturally rich land
that is crucial to ensure a healthy future for fine Mexican spirits.

The extraordinary worldwide demand for Tequila and Mezcal has reached a
point that the sustainability of agave production and other resources have

become jeopardized. While the shortage and premature harvesting of Blue
Agave has posed serious issues for many regions of Mexico, Puente and the
Perez Escot Family strive to ensure the longevity of the Cupereta Agave by
replacing each one harvested with 10 new plants.

Puente Internacional and La Luna’s dedication to ‘doing things better’ is not
limited to the reforestation of Agave.

“There is opportunity to do better in almost everything we do: from
biodynamic farming to fair wages for workers; sustainable agave and
protection of native wildlife – everything from the farm to the consumer,”
said Salvador Chavez, CEO of Puente Internacional.

Puente is determined to Build bridges and not walls. Chavez, his partners, and his
affiliated U.S. based companies have allowed them to stay true to their mission
of focusing on values, product and people through their ‘Crafting Impact’
campaign. (www.CraftingImpact.com)

The initiatives behind Crafting Impact focus on issues facing Mexico as well as
those domestically in the Unites States. In Michoacán, Puente values a quality
livelihood for families, provides financial assistance for education through each
bottle sold, and seeks to employ single mothers on the farms and distillery.
Environmental issues facing reforestation and animal welfare extend all the way
down to support for the endangered monarch butterfly, which famously ends its
successful migration in Michoacán.

Within the U.S., Crafting Impact strives to help those in the beverage industry
reduce their environmental footprint by popularizing a collection of Spirit of
Change products that include glass straws, reusable bar storage and green
cleaning products.

“At Puente Internacional, we’re dedicated to producing a diverse
portfolio of signature artisanal Mexican Spirits, while protecting every
element involved in the production process,” said Chavez.
La Luna Mezcal is currently available in CA, IL, OR, WI, NY, MD, DC and AR
La Luna Mezcal
45.55% alc/vol
$42.99 SRP
www.Puente-Internacional.com
www.CraftingImpact.com

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Glenfiddich Fire & Cane

Glenfiddich Fire & Cane 43%-ABV 750ml.

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