Monday, April 2, 2018

La Luna Mezcal Coming To U.S. Markets

La Luna Mezcal Coming To U.S. MarketsSONOMA, CA, March 26 – As the popularity of Mezcal continues to grow at an
unprecedented rate throughout the United States, Mexican artisanal spirits
producer Puente Internacional is keeping its attention on sustainability and social
impact as they introduce La Luna Mezcal.

Hailing from Etucuaro, Michoacán in Mexico, La Luna Mezcal is grown,
harvested and produced using a sustainable and biodynamic process while
remaining true to traditional methods started four generations ago in 1910.
The region, Cuna de Mezcal, known for producing exceptional artisanal mezcal,
is also home to the Perez Escot family and Destiladora Las Azucenas. Lush and
tropical, it sits tucked away in a verdant mountain range at an elevation of 1790
meters. The soil, climate and abundance of white oak used in the smoking
process make it ideal for growing Cupereta Agave, and the production of La
Luna Mezcal.

The La Luna Mezcal flavor profile is described as having a deft touch of wood
with light smoky undertones, notes of citrus blossom and vanilla bean. The mild,
yet dynamic flavors of La Luna make it ideal to enjoy on its own neat, or
incorporated into mixology cocktails where it compliments other ingredients
while not overpowering them.

The smoky flavor of La Luna is attributed to the mezcal production process,
which involves smoking the piñas in volcanic rock lined pits over several days, as
opposed to Tequila production, where the piñas are baked.

An integral part of the ongoing partnership between the Perez Escot Family and
Puente Internacional is rooted in producing La Luna in a way that supports the
farmers, the surrounding communities, the wildlife and the agriculturally rich land
that is crucial to ensure a healthy future for fine Mexican spirits.

The extraordinary worldwide demand for Tequila and Mezcal has reached a
point that the sustainability of agave production and other resources have

become jeopardized. While the shortage and premature harvesting of Blue
Agave has posed serious issues for many regions of Mexico, Puente and the
Perez Escot Family strive to ensure the longevity of the Cupereta Agave by
replacing each one harvested with 10 new plants.

Puente Internacional and La Luna’s dedication to ‘doing things better’ is not
limited to the reforestation of Agave.

“There is opportunity to do better in almost everything we do: from
biodynamic farming to fair wages for workers; sustainable agave and
protection of native wildlife – everything from the farm to the consumer,”
said Salvador Chavez, CEO of Puente Internacional.

Puente is determined to Build bridges and not walls. Chavez, his partners, and his
affiliated U.S. based companies have allowed them to stay true to their mission
of focusing on values, product and people through their ‘Crafting Impact’
campaign. (

The initiatives behind Crafting Impact focus on issues facing Mexico as well as
those domestically in the Unites States. In Michoacán, Puente values a quality
livelihood for families, provides financial assistance for education through each
bottle sold, and seeks to employ single mothers on the farms and distillery.
Environmental issues facing reforestation and animal welfare extend all the way
down to support for the endangered monarch butterfly, which famously ends its
successful migration in Michoacán.

Within the U.S., Crafting Impact strives to help those in the beverage industry
reduce their environmental footprint by popularizing a collection of Spirit of
Change products that include glass straws, reusable bar storage and green
cleaning products.

“At Puente Internacional, we’re dedicated to producing a diverse
portfolio of signature artisanal Mexican Spirits, while protecting every
element involved in the production process,” said Chavez.
La Luna Mezcal is currently available in CA, IL, OR, WI, NY, MD, DC and AR
La Luna Mezcal
45.55% alc/vol
$42.99 SRP


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