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07 June 2014
06 June 2014
05 June 2014
Father's Day is Prime Time for Whiskey, Finds Technomic
"Consumers are clamoring for whiskey, and Father's Day will likely see some people toasting dear old Dad with whiskey at a dinner out or poolside barbecue, while others will present him with a gift of the quintessential American spirit," says Donna Hood Crecca, Senior Director at Technomic. "Product innovation in whiskey is ongoing, and Father's Day is an excellent opportunity to introduce Dads around the country to a new brand or a new expression of a long-time favorite."
This infographic, based on Technomic research detailed below, provides specific data points on the growth of whiskey – including trends in American, Canadian, Irish and Scotch whiskey – plus some new products and a look at how whiskey is being used in drinks at restaurants around the country.
The 2014 SpiritsTAB Report is part of Technomic's Trends in Adult Beverage (TAB) series, and provides an in-depth look at national volume and sales information for spirits categories, brands and suppliers, as well as actionable outlook and projection data, and consumer insights around spirits purchases on-premise and at retail.
DRINK (Digital Resource INformation Knowledgebase) is Technomic's online resource featuring spirits, wine and beer volume and sales information, category analysis, New Product Tracker and additional tools and insights for adult beverage professionals. DRINK is searchable, exportable and constantly updated.
To purchase or learn more about SpiritsTAB or the online DRINK database, please visit Technomic or contact one of the individuals listed below.
04 June 2014
03 June 2014
02 June 2014
Laphroaig® Single Malt Scotch Whisky Welcomes All Opinions
DEERFIELD, IL - Laphroaig®, the world's #1 Islay Single Malt Scotch Whisky, is unveiling its new global advertising and digital campaign featuring candid, real-life opinions of Laphroaig® from some of the brands biggest fans. The idea behind "#OpinionsWelcome" is to inspire whisky drinkers to share their own personal Laphroaig® "tasting notes" by showcasing the often offbeat and unique descriptions that members of Friends of Laphroaig®, the brand's distinguished loyalty group, have provided over the years, as well as first-time Laphroaig drinkers. By commemorating the passion of an enlightened few, Laphroaig® hopes to intrigue those who are unfamiliar with, but interested in trying it for the first time.
With authentic descriptions like, "Smells like medicine. Tastes like soil. My whisky of choice," and "Salt, peat, smoke, iodine and seaweed. My friend the oceanographer said it tasted 'like dead fish' I was hooked," the campaign will be brought to life through print and digital ads, as well as video content.
"Laphroaig® has long been a brand that elicited diverse and strong opinions from those who taste it, and the quotes we've selected to showcase at the launch of the campaign honor our long time friends and represent their affinity for Laphroaig®," said John Campbell, Laphroaig® Master Distiller. "These authentic reactions will entice those unfamiliar with the whisky and inspire them to share their own opinions of Laphroaig®."
At the heart of the campaign is a microsite www.Laphroaig.com/Opinions which will act as the central hub for the public to submit their own opinions of Laphroaig®. In addition to showcasing the content online, some of the newly generated opinions will be selected and used within future advertisements and as brand content in the Laphroaig® social media channels. To further inspire intrigue, a series of viral videos titled,#OpinionsWelcome, will feature various people tasting Laphroaig® and openly sharing their tasting experience with the liquid -- whether positive or negative. The videos will premiere throughout 2014 and can be viewed at www.Laphroaig.com/Opinions and athttp://www.YouTube.com.
Fans are encouraged to join the discussion and share their opinions by using the hashtag #OpinionsWelcome on Facebook and Twitter.
To learn more about Laphroaig® Scotch Whisky, #OpinionsWelcome, or how to become a Friend of Laphroaig®, visit www.Laphroaig.com, LIKE us on Facebook www.Facebook.com/Laphroaig, or follow us on Twitter @Laphroaig.
27 May 2014
23 May 2014
2014 ISLAY FESTIVAL SPECIAL BOTTLINGS ANNOUNCED FOR LAGAVULIN AND CAOL ILA
Posted on 23/05/2014by Pat Roberts
Caol Ila Feis2014 bottling
To mark this year’s Islay Festival of Malt & Music, Lagavulin and Caol Ila Distilleries have now announced details of their special Festival natural cask strength bottlings available only to visitors.
The CAOL ILA™ special bottling was personally selected by David Wood, Caol Ila Distillery Manager. It was distilled in 2002 and has been matured in Refill American Oak Hogsheads. It has been bottled at 55.5% ABV in an edition of 1,500 bottles.
David Wood’s tasting notes read:
Nose: Soft, elegant, vanilla, sea breeze, touch of smoke, meadow flowers.
Palate: Developing peat smoke, spice, vanilla. Citrus fruits. Typical Caol Ila character. Oily and acidic.
Finish: Exceedingly long. Smoke lingers as the vanilla and sea breeze fades.
Lagavulin Feis2014 bottling
The LAGAVULIN™ bottling is drawn from casks filled in January 1995. Matured in European Oak Sherry Butts, the liquid was personally selected by Lagavulin warehouseman Iain McArthur. At 54.7% ABV, it comes in an edition of 3,500 bottles.
Tasting notes offered by Georgie Crawford, Distillery Manager at Lagavulin, state:
Nose: Neat the initial nose is boat tar and peat ash balanced out with spicy sweet stewed apples. Water releases some star anise and sweeter wood smoke.
Palate: Without water there is hot ash up front smoothing away to reveal hints of marzipan. Water brings out a sharp sweetness of floral perfume.
Finish: Long, initially hot and dry with sweetness developing. A good lingering Lagavulin with plenty of damp wood and peat ash in the finish.
Both whiskies are priced at £99 per bottle. Sales are limited to two bottles per personal visitor.
Georgie Crawford commented:
“Once again we are pleased to be able to present two very appealing and exceptional whiskies from Lagavulin and Caol Ila.
“The Festival gets stronger and better every year, and all of us at Lagavulin and Caol Ila Distilleries hope that this year’s special Fèis bottlings, and those offered by other distilleries on this wonderful island, will add to the delight of those visitors who come to celebrate Islay’s great whiskies and whisky-making traditions with us during the Fèis.”
Diageo asks Fèis visitors to consume their whiskies responsibly.
22 May 2014
21 May 2014
Uisce Beatha Real Irish Whiskey wins GOLD at the prestigious Los Angeles International Craft Spirits Competition
LOS ANGELES, May 21, 2014 ROK Drinks, part of ROK Stars PLC, the consumer goods and environmental technologies company, has announced its Uisce Beatha Real Irish Whiskey has been awarded a Gold Medal at the prestigious International Craft Spirits Competition held in Los Angeles between May 6 and 8.
Evaluated in a blind-tasting process by two dozen respected and influential judges and hosted by Forrest Cokely, an expert in the field of spirits, mixology and a judge at many spirits events worldwide, all brands entered for the awards are scored on a 100 point scale based on key characteristics such as appearance, taste, aromatics, flavour, mouth-feel and finish.
Commenting, Jonathan Kendrick, Chairman of ROK Stars, said, "Winning a gold medal at the International Craft Spirits Competition is the highest achievement as this is a blind-tasting event and, as such, is considered to be one of the most prestigious spirits competition in the world. We and our fast-growing network of distribution partners around the world are delighted because while we are very proud of our contemporary and sophisticated design and packaging of Uisce Beatha Real Irish Whiskey, to have our premium blend whiskey recognised for its gold medal-winning quality is fantastic."
ROK Drinks was co-founded by John Paul DeJoria, known as "America's favourite entrepreneur" and British entrepreneur Jonathan Kendrick.
John Paul DeJoria is best known as co-founder of Paul Mitchell, the largest privately held hair care business in North America, as well as being the co-founder of Patron Tequila, the world's Number 1 premium Tequila brand.
First distilled by Irish monks more than 1,000 years ago, the term "whiskey" is derived from the ancient Gaelic "Uisce Beatha," meaning "Water of Life," and is pronounced "ish-ka ba-ha."
Uisce Beatha Real Irish Whiskey is a blend of Irish single malt and grain whiskies which have been matured for at least 4 years in ex-Bourbon American oak casks to deliver a soft, subtle and delicately sweet flavour with a long, malty finish.
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