Father's Day is Prime Time for Whiskey, Finds Technomic

CHICAGO, June 5, 2014 -- With Father's Day around the corner, whiskey could easily top the list as consumers search for the perfect gift for Dad.  Technomic is tracking ongoing growth in whiskey – particularly American and Irish selections – and whiskey continues to significantly outperform not only the spirits industry, but also the wine and beer industries in 2014. The popularity of the spirit as part of Father's Day traditions will undoubtedly add to its upward sales and volume trajectory.

"Consumers are clamoring for whiskey, and Father's Day will likely see some people toasting dear old Dad with whiskey at a dinner out or poolside barbecue, while others will present him with a gift of the quintessential American spirit," says Donna Hood Crecca, Senior Director at Technomic. "Product innovation in whiskey is ongoing, and Father's Day is an excellent opportunity to introduce Dads around the country to a new brand or a new expression of a long-time favorite."

This infographic, based on Technomic research detailed below, provides specific data points on the growth of whiskey – including trends in American, Canadian, Irish and Scotch whiskey – plus some new products and a look at how whiskey is being used in drinks at restaurants around the country.

The 2014 SpiritsTAB Report is part of Technomic's Trends in Adult Beverage (TAB) series, and provides an in-depth look at national volume and sales information for spirits categories, brands and suppliers, as well as actionable outlook and projection data, and consumer insights around spirits purchases on-premise and at retail.

DRINK (Digital Resource INformation Knowledgebase) is Technomic's online resource featuring spirits, wine and beer volume and sales information, category analysis, New Product Tracker and additional tools and insights for adult beverage professionals. DRINK is searchable, exportable and constantly updated.

To purchase or learn more about SpiritsTAB or the online DRINK database, please visit Technomic or contact one of the individuals listed below.