Seagram’s Seven Crown American Blended Whiskey

Seagram’s Seven Crown American Blended Whiskey 40%-ABV, 750ml bottles.

About Seagram’s:

Seagram's whiskey refers to two main brands: Seagram's 7 Crown, an American blended whiskey, and Seagram's VO, a Canadian whisky. Seagram's 7 Crown is known for its smooth, creamy vanilla finish and is often used in cocktails like the 7 & 7. Seagram's VO is a Canadian blend that has notes of autumn fruit and caramel, with a full-bodied but mellow taste. Both are 40% alcohol by volume (80 proof

Seagram's 7 Crown

• Type: American blended whiskey
• Characteristics: Smooth, slightly sweet taste with a creamy vanilla finish
• Alcohol by volume: 40% (80 proof)
• Notable use: Popular in the "7 & 7" cocktail (Seagram's 7 and 7 Up)
• Aging: Blended whiskies aged for a minimum of four years in oak barrels

Seagram's VO

• Type: Canadian whisky
• Characteristics: Full-bodied aroma with notes of autumn fruit, wine, and vanilla. It has a mellow and delicate taste
• Alcohol by volume: 40%
• Aging: A blend of over fifty whiskies, each aged for at least six years
• History: The name "VO" may stand for "Very Old" or "Very Own," a blend created for Joseph E. Seagram's family

Seagram's 7 Crown is an AMERICAN ICON with a rich heritage. With its smooth sweet taste and creamy vanilla finish, Seagram’s 7 Crown approachable and smooth taste profile stands up against today’s biggest shot brands and in it's signature drink, the 7 & 7.

SEAGRAM’S 7 CROWN Blended Whiskey. 40% Alc/Vol. The 7 Crown Distilling Company, New York, NY.

Tasting Features

Nose

Alluring, clean, and crisp with a hint of citrus

Taste

Smooth sweet taste

Finish

Creamy vanilla finish

Seagram's V.O.

Canadian Whisky

There is a mystery surrounding the origins and naming of Seagram's V.O., one of the most well-known whiskies produced at Joseph E. Seagram's former Waterloo Distillery. Family tradition states that "V.O." stands for "Very Own," as this was a whisky blend created for Joseph E. Seagram's own family. Others claim that the initials stand for "Very Old" in keeping with the distillers assertion that is was a blend of very old Canadian Whiskies.

The story tells how Joseph's son, Thomas, had the distillery's blender, William Hortop, prepare a whisky blend for his personal use to celebrate his upcoming marriage in 1913 to Dorothy Pearson. Upon tasting the special blend, Joseph insisted that the family blend be put on the market. It went on to become one of Seagram's biggest sellers.