Society Cask No 133.5 Outturn 1 of 188 Impersonating Peat 7-Year American Single Malt Whiskey

Society Cask No 133.5 Outturn 1 of 188 Impersonating Peat 7-Year American Single Malt Whiskey 54.8%-ABV 700ml.

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Whiskey JYPSI introduces Tribute Double Barreled Bourbon

NASHVILLE, Tenn. – March 5, 2025: JYPSI Spirits announced the launch of its fourth whiskey today: Whiskey JYPSI Tribute Double Barreled Bourbon. Tribute is an 86-proof, straight bourbon whiskey aged a minimum of 4 years and double-barreled in new American Oak. Today’s Tribute release follows the prior introductions of the company’s industry-acclaimed and award-winning Legacy and Explorer whiskeys in 2023 and 2024. Images are available here.

“This is a whiskey with a price point and a flavor profile everybody can enjoy, but with the same high-quality approach we’ve taken with our other whiskeys. And that’s what we were looking for with Tribute,” says co-founder and music artist, Eric Church.

Whiskey JYPSI’s Tribute is priced at $44.99 and will be available online at shop.whiskeyjypsi.com and in select liquor stores.

Once the mash is distilled and aged at least four years in charred new American Oak barrels, Tribute then takes the extra step of proofing down its whiskey and re-barreling it for an additional 3 to 6 months – also in new American Oak. This gives Tribute its additional aromas of vanilla and caramel and a refined flavor most everyday bourbons cannot match – along with its deep, robust color. Tribute is then bottled at 86-proof for a rich, bold flavor with smooth drinkability.

What also makes the blend unique is the source of the grains. Whiskey JYPSI whiskey maker Ari Sussman said, “Instead of using commodity grains from large commercial farming operations for efficiency, the company contracted with small family farms willing to grow more flavorful, varietal-stated grains specifically intended for making whiskey. These sustainably raised grains for Tribute include a variety of the once-sacred Cherokee White Corn.”

Church added, “With Tribute, we're also honoring and working with small communities and local farmers to make this whiskey… I’m from Appalachia, so I love the small-town and artisanal element. And it's those points of differentiation that, to me, make a major difference with people who drink whiskey.”

“Typically, companies won’t do all this because it takes more time and costs more money,” said JYPSI Spirits co-founder and owner Raj Alva. “But if you’re committed to making a better bourbon, you not only use the best distilling and blending practices; you start with the very finest grains that make up that whiskey in the first place and go above and beyond conventional processes at every level of production. That’s what we did with Tribute."

About Outsiders Spirits

Outsiders Spirits, LLC was founded in 2020 by CMA Entertainer of the Year and 10-time GRAMMY nominee Eric Church and entrepreneur Raj Alva as a purpose-driven incubator for whiskey innovation. The company officially launched its first whiskey release, Whiskey JYPSI Legacy Batch 001: “The Journey,” in May 2023, and has since released Legacy Batch 002: “The Alchemist” and “Explorer” to critical acclaim - including Double Gold and Gold Medals at the San Francisco World Spirits Competition; the Platinum Award for “World’s Best Blended Whiskey” with a 98 rating from the Las Vegas Global Spirits Awards; Gold and a 94 rating from the NY International Spirits Competition; and top accolades in the PR%F and the Beverage Testing Institute competitions. Whiskey JYPSI Legacy was also named one of the Top 7 Celebrity Whiskey’s of 2023 by Whiskey Raiders, a Top 50 Whiskey of 2023 by Fred Minnick, and the 2024 Whiskey Maker of the Year by Whiskey Network.

For more information, visit www.whiskeyjypsi.com and follow @WhiskeyJYPSI on Facebook, Instagram and Twitter.

Media Contact for Outsiders Spirits:

Ed James

CHQ Media

edjames@chqmedia.com

Media Contacts for Eric Church:

Ebie McFarland | Janet Buck

Essential Broadcast Media, LLC

ebie@ebmediapr.com | janet@ebmediapr.com

About Outsiders Spirits

Outsiders Spirits, LLC was founded in 2020 by CMA Entertainer of the Year and 10-time GRAMMY nominee Eric Church and entrepreneur Raj Alva as a purpose-driven incubator for whiskey innovation. The company officially launched its first whiskey release, Whiskey JYPSI Legacy Batch 001, in May 2023. It has since won multiple national and international awards, including the coveted Double Gold Medal from the San Francisco World Spirits Competition, and superlative ratings from the NY International Spirits Competition, the PR%F Awards and the Beverage Testing Institute.

For more information, visit www.whiskeyjypsi.com and follow @WhiskeyJYPSI on Facebook, Instagram and Twitter. 

About Eric Church

A seven-time ACM Award winner, four-time CMA Award winner (including the 2020 award for Entertainer of the Year) and 10-time GRAMMY nominee, Church has amassed a passionate fan base around the globe known as the Church Choir, plus a critically acclaimed catalog of music. Known for his tenacity on the road, his recent The Outsiders Revival Tour earned rave reviews as he brought a rotating lineup of emerging artists along for the first fully-outdoor tour of his career. His prior outing, the 55-city The Gather Again Tour, offered fans an in-the-round arena show and earned the 2022 Billboard Music Award for Top Country Tour. Church is currently working on new music as the follow up to his most recent chart-topping project, the Heart & Soul triple album, which featured the results of a marathon session during which he spent nearly a month writing and recording a song per day while sequestered in rural North Carolina. This followed his Gold-certified Desperate Man, which earned a GRAMMY nomination for Best Country Album (his third nod in the category) and prior releases including the Platinum-certified Sinners Like Me (“How ’Bout You,” “Guys Like Me”), Carolina (“Smoke a Little Smoke,” “Love Your Love the Most”) and Mr. Misunderstood (“Record Year,” “Round Here Buzz”), the Double-Platinum certified The Outsiders (“Like a Wrecking Ball,” “Talladega”) and the 3x Platinum-certified Chief (“Springsteen,” “Drink In My Hand”), as well as 30 Gold, Platinum and multi-Platinum certified songs. Church is also a minority owner of the Charlotte Hornets, a co-owner of the iconic Field & Stream brand, has his own SiriusXM music channel, “Eric Church Outsiders Radio,” and will soon open Chief’s, a six-story venue on Nashville’s famed lower Broadway.

For more information, visit www.ericchurch.com and follow on Facebook and Twitter @ericchurch and Instagram @ericchurchmusic.

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Penelope Bourbon Releases Highly Anticipated Rio

Popular double-cask finished fan favorite is back in limited quantities

ST. LOUIS, March 4, 2025 - The carnival in a bottle is back. Penelope Bourbon announced the release of Rio, one of its most sought-after annual releases in its innovative Cooper Series of cask-finished bourbons. At 98 proof (49% ABV), the latest batch of Rio will be available in limited quantities nationwide in March at a suggested minimum retail price of $79.99 per 750-mL bottle.

March at a suggested minimum retail price of $79.99 per 750-mL bottle.

Rio continues Penelope's legacy of innovation with its unique blending and finishing techniques. Inspired by Brazilian joy, this limited-allocation release is sought after by bourbon collectors and connoisseurs, though it was crafted to be shared in celebratory moments by anyone looking for an innovative bourbon. With a mash bill of 74% corn, 7% rye, 16% wheat and 3% malted barley, this party in a bottle delights the senses with its double finish in American honey and Brazilian Amburana oak barrels.

"Rio is one of our most unique releases of the year," said Mike Paladini, Penelope Bourbon founder and vice president of strategy for MGP. "The combination of a double finish using Brazilian Amburana barrels and honey barrels complement each other so well. This year's came out incredible and we can't wait for people to enjoy it."

Rio brings a sweet honey aroma with a fun cinnamon roll note on the nose, tastes of gingerbread, honey nectar and sweet baking spice on the palate, and a long and savory finish with subtle notes of sweet honey and spice.

"Rio is one of the more interesting blends we make. The unlikely marriage between the American honey and Brazilian hardwood barrels produces a unique mix of flavor notes," said Danny Polise, Penelope Bourbon founder and master blender. "I still remember the first time we blended the two finishes to reveal what this double finish could be. I loved it for the innovative flavor profile. Something different and fun to enjoy and share."

Rio won Double Gold in the American Blended Whiskey category at the 2024 SIP Awards. As one of the most popular expressions in the Penelope Cooper Series, Rio represents innovation and artistry in bourbon through its inspired flavor profile and unique finishing process. Other annual releases in the Penelope Cooper Series of bourbons finished in unique casks from around the world include Havana, Rose, Tokaji and Valencia.

A product locator for the Penelope family of bourbons can be found here.

ABOUT PENELOPE BOURBON

Founded in 2018, Penelope Bourbon has become one of the country's fastest-growing whiskey brands. Named after founder Michael Paladini's daughter, Penelope Bourbon offers a range of uniquely blended and finished straight bourbon and rye whiskey expressions, known for their smoothness and rich flavor, perfect for sipping neat or mixing in cocktails.

Penelope's core expressions, including Wheated, Four Grain, Barrel Strength, Architect, and Toasted Bourbon, have won more than 40 awards across the spirits industry. In 2024 alone, Penelope won Double Gold at the San Francisco World Spirits Competition for Barrel Strength and Toasted Rye, alongside innovation awards for limited releases such as Rio.

Penelope Bourbon continues to innovate within its Cooper Series, Limited Releases, and Estate Collection, further establishing its place among the top premium whiskey brands. Today, Penelope is available in 50 states and seven countries, proving that with passion, dedication, and love, anything is possible.

For more information, visit penelopebourbon.com or follow us on social media @penelopebourbon (Instagram/Facebook).

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Laissez Versez Cask Louisiana Straight Bourbon Whiskey

Laissez Versez Cask Louisiana Straight Bourbon Whiskey 50%-ABV 750ml.

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THE GLEN GRANT'S SPLENDOURS COLLECTION LAUNCHES WITH EXQUISITE 65-YEAR-OLD SINGLE MALT SCOTCH WHISKY

Distilled in Scotland in 1958, the 65-Year-Old is the first from a new collection which features some of the rarest whiskies maturing at The Glen Grant distillery

To mark the occasion, The Glen Grant has partnered with renowned artist group Random International to reveal "Seasons," an innovative painting performance from their Pixelography series, in Hong Kong

ROTHES, Scotland, March 3, 2025 - The Glen Grant ascends to new heights with the introduction of the Splendours Collection, an exquisite selection from the rarest whiskies maturing at The Glen Grant distillery. The collection of highly limited releases, which will be unveiled over the coming years, debuts with an extraordinary 65-Year-Old single malt Scotch whisky, distilled in 1958 and nurtured to perfection for over six decades.

An Inspired Design
Taking creative inspiration from the distillery's iconic Garden of Splendours, each release in the Splendours Collection is a handcrafted masterpiece paying homage to natural elements that grow and flourish within the grounds. The first of the releases, the 65-Year-Old, is a tribute to the Himalayan Blue Poppy, one of the rarest flowers on earth and a symbol of the eternal quest for excellence that defines The Glen Grant. Still blooming in the Garden today, this iconic flower serves as a lasting reference to the distillery's charismatic forefather, James 'The Major' Grant, who sowed the seeds for The Glen Grant's legacy in both whisky-making and its celebrated gardens.

The Glen Grant 65-Year-Old is presented in 151 handcrafted decanters designed by John Galvin and Glasstorm, each uniquely designed as a Mobius strip seed pod—a continuous, flowing loop symbolising the timelessness of nature. Intricately engraved with Himalayan Blue Poppies and crafted from wood species still living in the Garden today, the decanter design bridges nature's elegance with The Glen Grant's pursuit of excellence.

A Remarkable Whisky
This extraordinary high-age whisky reflects the distillery's unwavering dedication to quality. Distilled in slender coal-fired pot stills that define The Glen Grant's signature style, it was then filled into a single French oak butt and left to mature to perfection for decades. The whisky was taken carefully from Warehouse No.4, the distillery's oldest traditional stone dunnage warehouse, in 2025 to reveal itself to the world.

Greig Stables, Master Distiller at The Glen Grant, remarked:

"The true scarcity of this spirit at 65 Years Old is testament to the unwavering approach to whisky making and visionary innovation which has defined The Glen Grant. Although distilled back in 1958, the methods remain almost entirely the same today reflecting the legacy of our forefathers. This whisky captures a lifetime of flavour and character from its journey in a single French oak butt retaining the distinct and singular character of The Glen Grant."

The Glen Grant continues to solidify its reputation for crafting exceptional ultra-luxury whiskies with recent notable releases, including Devotion 70-Year-Old, a masterful collaboration with acclaimed artist John Galvin, and The Visionary One of One, an exclusive 68-Year-Old expression created for the prestigious Distillers' One of One auction.

The Glen Grant 65-Year-Old is released in key markets across the world at RSP of $50,000USD.

The Glen Grant x Random International: A Celebration in Hong Kong
To celebrate the launch, The Glen Grant has partnered with the renowned post-digital art group Random International to present "Seasons": a live performance painting experience during the upcoming Art Week in Hong Kong. This exclusive event draws inspiration from the cycles of nature in The Garden of Splendours and the timeless elegance of the Splendours Collection.

"Seasons" is a custom iteration of Random International's Pixelography series, making its debut in the Asian art scene. This proprietary process transforms endlessly reproducible digital source data into hand-painted masterpieces, redefining the intersection between the digital and the physical.

This captivating performance will feature the creation of 65 bespoke artworks , symbolising the 65-Year-Old decanter and the passage of the four seasons. During the public exhibition, guests will witness the artistic process unfold while savouring The Glen Grant whisky, experiencing a multisensory journey into the rich narrative of the Splendours Collection. The experience will be open to the public at The Upper House Hong Kong as part of Swire Properties Arts Month on March 27-28, 2025 from 12-3 pm HKT.

"Our bespoke Pixelography performance 'Seasons' is an artistic response to The Glen Grant's celebration of cyclical change in The Garden of Splendours, especially spanning across the decades it took to craft and perfect the 65-Year-Old," said Hannes Koch, co-founder of Random International. "This informed our creation of the custom source imagery for 'Seasons'; and it is also embodied in the Pixelography process itself, wrestling unlimited, intangible, digital imagery back into the finite, material world through the very act of painting."

For more information, please visit us at our website or follow us on Instagram @theglengrant.

ABOUT THE GLEN GRANT

Brothers James and John Grant built The Glen Grant in 1840 as the first distillery in the town of Rothes in Speyside. They left a legacy of ingenuity by engineering the first northern railroad and introducing electric light to both the distillery and the entire town. In 1872, heir James 'The Major' Grant, a charismatic innovator and adventurous traveller, inherited the business. Through his intrepid journeys to destinations around the world, he made inspiring discoveries which led to the creation of his sprawling Garden of Splendours, the only distillery garden of its kind in Scotland. Inspired by his splendid garden, he envisioned a distinctive single malt, engineering tall, slender pot stills combined with unique water-cooling purifiers to create the evocative flavour profile that defines The Glen Grant Single Malt Scotch Whisky to this day.

Now, it is Master Distiller Greig Stables and his team of passionate whisky-makers who carry forward the rich legacy of The Glen Grant, following in the footsteps of predecessor Dennis Malcolm OBE, one of the longest-serving distillers in Scotland. The expert distilling team crafts each whisky from barley to bottle entirely on the distillery grounds, maintaining the distinct character of the Glen Grant whiskies and ensuring the utmost quality.

ABOUT CAMPARI GROUP

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, including Aperol, Campari, SKYY, Grand Marnier, Espolòn, Courvoisier, Wild Turkey and Appleton Estate.

For more information: http://www.camparigroup.com/en. Please enjoy our brands responsibly.

About Random International

Established in 2005, Random International is a postdigital art group exploring the impact of technological development on the human condition. Best known for their large-scale interactive installations, the group works across an array of media including sculpture, light, kinetics, video, print, and sound. Led by founders Hannes Koch (b.1975, Germany) and Florian Ortkrass (b.1975, Germany), the group comprises a global team of complementary talent with studios in London and Stockholm. Random International's work is in the collections of the Los Angeles County Museum of Art, the Museum of Modern Art, New York, the Sharjah Art Foundation, and the Victoria and Albert Museum, London.

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CHARLES LECLERC AND CHIVAS REGAL HIT THE RIGHT NOTE IN NEW GLOBAL PARTNERSHIP

Chivas Regal welcomes Charles Leclerc as Global Brand Ambassador with an exclusive pop-up piano bar ahead of the first Grand Prix of the season, with an appearance from the self-taught pianist.

LONDON, March 2, 2025 - Luxury Scotch whisky, Chivas Regal, has announced leading Formula 1 driver Charles Leclerc as its Global Brand Ambassador in a multiyear partnership, highlighting the brand's growing influence in modern sports culture.

Throughout the collaboration, Chivas Regal and Charles will encourage fans to forge their own paths in redefining success. The partnership will celebrate the achievement of personal goals and creativity along the way, exploring Charles' passion points off the racetrack, with the first being music.

As a talented and self-taught pianist and composer, Charles has been sharing his love of music with fans over the past few years that has seen him release multiple tracks. The time, precision and passion he puts into mastering the notes on a piano is reflective of the craftmanship required to blend the notes of an iconic whisky.

To celebrate this blending of success, Charles and Chivas Regal are hosting an exclusive, one-night-only pop-up piano bar which brings together the worlds of music and whisky. Dubbed Leclerc's, the bar will open on March 11th in Melbourne, ahead of the 2025 Formula 1 season opener in the city later that week.

The immersive event will give VIP guests and a limited number of lucky fans the chance to enjoy bespoke Chivas Regal x Charles Leclerc whisky cocktails, while experiencing a unique evening, centred around music, inspired by Leclerc's passion for the piano. The event will also feature a special guest appearance from Charles himself, marking the first of many moments he and Chivas Regal will celebrate together.

Those heading to Leclerc's will have the opportunity to experience a new side of the racing legend as they explore the fusion and notes of whisky and music like never before, in an evening that celebrates the artistry of piano and the craft of whisky.

Nick Blacknell, Global Marketing Director, for Chivas Regal, at Chivas Brothers says: "It's no secret Charles has had incredible success in his life, but it is his tenacious spirit, commitment to excellence and off-track passions that inspired this partnership. The 88 notes of the piano draw perfect parallels with the 85 flavour notes of our iconic Chivas 18 Year Old expression, showing how both music and whisky blend passion with precision. We're excited to bring fans on the journey to celebrate our wins together – the ethos that lies at the heart of Chivas Regal."

Charles Leclerc, Global Brand Ambassador at Chivas Regal, adds: "Success is about blending all the right notes - on and off the track. My craft demands time, precision, and dedication, but what truly drives me is the journey, my passions, and the moments shared along the way. Chivas Regal embodies this same ethos, encouraging people to find their own rhythm and celebrate every win, big or small. I'm excited to redefine success together and share this experience with fans through our partnership."

To be in with a chance of winning a coveted spot at Leclerc's in Melbourne and meet Charles, fans can head TimeOut Melbourne to enter and find out more. Closing date for entry is Saturday 8th March.

This marks the start of a collaborative partnership between Charles Leclerc and Chivas Regal, with further moments of celebration to come. Fans can keep up to date with the new partnership by following @ChivasRegal on Instagram or visiting Chivas.com.

Please enjoy Chivas Regal responsibly and never drink and drive.

About Chivas

Chivas Regal is the original luxury blended Scotch whisky. Launched in 1909, Chivas has been integral to the growth of the Scotch whisky category worldwide – with a retail sales value today of over €2.07bn.

Chivas believes in celebrating the next generation of whisky drinkers who elevate themselves and those around them to forge new paths to success - which is why Chivas' ethos is 'I Rise, We Rise', a nod to the importance of hard work, community and ripping up the rule book. These values were instilled by founding brothers James and John Chivas who pioneered the art of whisky blending in 19th century Scotland and became pillars of the community due to their tireless work ethic, hustle, and drive. Chivas continues this vision of collective success through its long-standing association with global sports culture, having enjoyed partnerships with Premier League football clubs for many years, and now in its latest move as 'Official Team Partner' of the Scuderia Ferrari HP Formula 1 team in a new global partnership.

Chivas blends its spiritual home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today. The Chivas range blends timeless classics with modern innovation and includes: Chivas 12, Chivas Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis XX, Chivas 25, and Chivas Regal The Icon Chivas.

I Rise, We Rise.

www.Chivas.com

About Leclerc's

To celebrate Charles Leclerc as Chivas Regal's Global Brand Ambassador, the racing legend and the luxury Scotch whisky are hosting an exclusive, one-night-only piano bar pop-up in Melbourne on March 11^th, ahead of the 2025 Formula 1 season. The event brings together the two worlds of whisky and music, signalling the start of a collaborative partnership and marking the first of many moments he and Chivas Regal will celebrate together.

Chivas Regal x Charles Leclerc Signature Serve – 'The Leclerc Spritz'

Charles Leclerc's signature serve. A twist on an Italian classic fit for the French Riviera.

• 30ml Chivas Regal 18 Year Old
• 30ml Elderflower Cordial
• 20ml Lime Juice
• 60ml Champagne
• Glass: Stemmed Glass
• Garnish: Mint Sprig

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The Distillarium Techno 5-Year Small Batch Straight Triticale Whiskey

The Distillarium Techno 5-Year Small Batch Straight Triticale Whiskey 42%-ABV 750ml.

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Penderyn Distillery Celebrates St. David’s Day 2025 with Its Award-Winning Welsh Whisky Range - "Make Welsh Whisky Great Again"

Penderyn Distillery, proudly known as the home of Welsh whisky, is thrilled to celebrate St. David’s Day on Saturday, March 1, 2025, by showcasing its exceptional and diverse range of single malt whiskies.
As Wales’ pioneering whisky distillery in over a century, Penderyn invites whisky enthusiasts and patriots ("Make Welsh Whisky Great Again") alike to raise a glass to the patron saint of Wales with its world-renowned spirits, crafted in the heart of the Brecon Beacons and beyond.
Since its inaugural release on St. David’s Day 2004, launched in the presence of King Charles III (then Prince Charles), Penderyn has revitalised Welsh whisky-making, blending tradition with innovation.
Today, operating from three distilleries—Penderyn (Brecon Beacons), Llandudno, and Swansea—the distillery continues to produce award-winning expressions that reflect the purity of Welsh spring water, the expertise of its all-female distilling team, and the artistry of its unique Faraday stills. With a global reputation solidified by over 100 Double Gold, Gold, and Masters awards, Penderyn’s St. David’s Day celebration is a testament to its journey from a visionary idea in a Welsh pub to an internationally celebrated brand.
Penderyn's new Icon No 12, Penderyn ‘Copperopolis’ - to celebrate the historic copper industry in Wales and Penderyn’s Swansea Copperworks Distillery –  can be pre ordered from 1st of March and ships in the UK by the end of the month.
Penderyn’s whisky portfolio is as rich and varied as the Welsh landscape, offering something for every connoisseur. The distillery’s signature style shines through its Gold Range, bottled at 46% ABV, featuring five distinct expressions:
Madeira Finish: The original Penderyn “house style,” matured in ex-bourbon barrels and finished in Madeira wine casks, delivers a smooth, creamy profile with notes of toffee, sultanas, and apples—a perfect balance of fruit and finesse.

Sherrywood: Rich and complex, this whisky, finished in sherry casks, offers sweet stewed fruits, caramel, and hints of dark chocolate, appealing to those who savor depth and warmth.

Portwood: With its rosy hue and maturation in ex-Tawny Port casks, this expression bursts with dried fruits, salted caramel, floral honey, and a spicy black pepper kick, ending in a tannic dryness.

Peated: A delightful surprise born from an accidental purchase of ex-Islay peated casks, it combines gentle peat smoke with citrus, seaweed, and a lingering sweetness—an unexpected gem in the lineup.

Rich Oak: A robust offering with vanilla, oak, and a savory spice, this whisky highlights the influence of carefully selected casks for a bold yet harmonious finish.

For those seeking an accessible introduction, the Dragon Range, bottled at 41% ABV, embodies Welsh spirit with three expressions:
Legend: Finished in Madeira casks, it’s light and fruity with a hint of oak, reflecting the dragon of the Welsh flag.
Myth: Matured in bourbon barrels and finished in red wine casks, this sweeter whisky boasts a rounded balance of fruits and candy.
Celt: A peated delight with light smoke and ripe fruit notes, finished in ex-Islay casks, it’s a nod to Wales’ rugged heritage.
Penderyn also dazzles with its Icons of Wales series, commemorating Welsh history and culture. Past releases like The Headliner, honouring David Lloyd George, showcase Penderyn’s knack for storytelling through whisky.
For collectors, Penderyn’s Single Cask offerings, such as the rare ex-Tawny Port Single Cask #PT266 (only 18 bottles), provide exclusive, handcrafted experiences. These limited editions, signed by the distillery team, are highly sought after for their bespoke flavours and rarity.
To mark the occasion, Penderyn’s distillery shops in Penderyn, Llandudno, and Swansea will be open seven days a week, offering tours and masterclasses (Wednesday to Sunday through March 1, 2025).

Visitors can explore the distilling process, sample the range, and discover what makes Penderyn whisky uniquely Welsh. The distillery’s commitment to sustainability shines through its pulp packaging, made from recycled cardboard, aligning with its ethos of honoring Wales’ natural beauty.
“St. David’s Day is a moment to celebrate our heritage and the global journey of Welsh whisky,” says Stephen Davies, Penderyn’s CEO. “From our Gold Range to our Icons of Wales, each bottle tells a story of craftsmanship and pride. We invite everyone to join us in toasting Wales this March 1st.”
Penderyn whiskies are available at www.penderyn.wales and select retailers worldwide. Whether neat, with a splash of water, or paired with Welsh fare like lamb or dark chocolate, Penderyn’s range promises a St. David’s Day experience that’s as unforgettable as Wales itself.
About Penderyn Distillery
www.penederyn.wales
Founded in 2000, Penderyn Distillery revived Welsh whisky after a century-long hiatus. With distilleries in Penderyn, Llandudno, and Swansea, it exports to over 50 countries, blending tradition, innovation, and Welsh spirit in every bottle.

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Jameson® Irish Whiskey Celebrates St. Patrick's Day All Season Long With the U.S. Launch of Jameson Triple Triple

Jameson Debuts New St. Patrick's Day Tradition to Unite Those Who Must be a Jameson

NEW YORK, Feb. 27, 2025  While the professional football season is behind us, it's time for Jameson's big game – St. Patrick's Day. But should St. Patrick's Day only be a day? The greatest day of the year to celebrate all things Irish deserves better. That's why Jameson is introducing St. Patrick's Day Season. Because you Must be a Jameson if you don't want to save all the fun for just one day.

Perfect for the entire St. Patrick's Season, the world's #1 Irish Whiskey* is debuting Jameson Triple Triple for the first time ever in the U.S. Triple distilled and triple cask matured, the new and permanent addition to the family is so smooth it can be enjoyed on the rocks or in a Jameson Triple Triple Mint Sour and should be a part of any St. Patrick's Season tradition.

"Jameson is rooted in bringing people together and there's no better time to grab your family and friends to enjoy a Jameson together than St. Patrick's Season," said Johan Radojewski, Vice President of Marketing, Jameson Irish Whiskey. "St. Patrick's Day is more than just a day to us. It really is a season full of celebrations and moments to be shared together. We thought there was no better time to debut the latest member of our family - Jameson Triple Triple - than during our favorite time of the year."

Made carefully by expert distillers and blenders at the historic Midleton Distillery, Jameson Triple Triple is a fresh take on the signature smoothness of Jameson Original that has been elevated through the additional maturation in sweet chestnut casks, along with Jameson's signature ex-Bourbon and Sherry casks, creating a bold new tasting experience. Featuring a unique whiskey experience with velvety smooth notes of toffee, cacao, toasted almonds, and a luxurious finish, Jameson Triple Triple is designed to be shared with your loved ones, especially for this St. Patrick's Day Season.

Jameson Triple Triple has an SRP of $29.99 for 750ml and is now available at select retailers nationwide. For fans of Jameson Original, don't forget to mix up a Jameson Ginger & Lime to celebrate St. Patrick's Day. To learn more, visit JamesonWhiskey.com and follow @jamesonus.

* Source: Nielsen L52W TOTAL US - XAOC + LIQ PLUS LATEST - VS 52 WKS YA - W/E 05/20/23.

TASTE RESPONSIBLY. JAMESON ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. ©2025 Imported by John Jameson Import Company, New York, NY.

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI), and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

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Jack Daniel’s Single Barrel Select Tennessee Whiskey

Jack Daniel’s Single Barrel Select Tennessee Whiskey 47%-ABV 750ml.

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World Whiskey Society Launches Doc Holliday 10-Year-Old Special Edition Collector's Case Straight Bourbon Whiskey

NEW YORK, Feb. 27, 2025  World Whiskey Society (WWS), renowned for its exceptional portfolio of ultra-premium whiskeys, is thrilled to announce the launch of its latest release: the Limited Edition Doc Holliday 10-Year-Old Special Edition Collector's Case Straight Bourbon whiskey. This exclusive expression marks a significant milestone in the Doc Holliday portfolio, combining craftsmanship with a striking presentation that pays tribute to the legend of the Wild West.

Encased in an innovative, never-before-seen decanter in a collector's case, this bourbon is more than a spirit. The eye-catching set features a dual-purpose 2-in-1 cork gun stopper and display revolver, seamlessly blending whiskey refinement with historical allure. This unique design transforms the whiskey into a must-have collectible for both whiskey connoisseurs and Wild West enthusiasts alike.

Aged for a decade, this bourbon exemplifies the craftsmanship of WWS. The nose offers an inviting aroma of sweet caramel and buttered cornbread, enriched with notes of orange citrus, chocolate malt, and a wave of spice. On the palette, rye spice emerges upfront, followed by layers of caramel and chocolate sweetness, with fruit flavors throughout. The finish is long and spice-filled, where tobacco, chocolate, and a hint of chili pepper blend with a sweet undertone.

"We are excited to introduce this special collector's case," said Alex Kogan, CEO of World Whiskey Society. "This bourbon, paired with the innovative stopper and display revolver, creates a unique whiskey experience, making it a rare offering that collectors will treasure for years to come."

The Doc Holliday 10-Year-Old Special Edition Collector's Case is available for $249 on WWS online shop. For more information about World Whiskey Society and its high-end portfolio of rare whiskeys, please visit - https://worldwhiskey.com/.

About World Whiskey Society
Established in 2020, the World Whiskey Society (WWS) comprises an ultra-premium collection of rare expressions previously unavailable to even the most sophisticated whiskey enthusiasts. WWS scours the globe far and wide with a singular goal in mind – uniqueness – before selecting a distillery partner to join WWS. Or they may choose to release something completely new by finishing small-batch American bourbon in exotic oak barrels from Japan. Whether it is the Classic Collection, the Reserve Collection, the tributes to Doc Holliday, or the Diamond Collection, WWS offers whiskies for everyday enjoyment and moments of celebration.

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Wales Week London: Penderyn Distillery Raises a Glass to Welsh Excellence

Celebrating 17 Days of Culture, Innovation, and World-Class Whisky from February 20 to March 8, 2025

The vibrant spirit of Wales is alive in London as Wales Week kicks off its ninth annual celebration, running from February 20 to March 8. This year, Penderyn Distillery—the Home of Welsh Whisky—once again takes centre stage, serving its award-winning single malt at over 130 events designed to showcase the best of Welsh culture and innovation.
From high-profile finance seminars to gala nights, Penderyn's premium whisky will be featured at key events including:
-Strategic Finance for Funding, Growth & Managing Risk
-Wales’ Transition to a Greener Economy
-Wales Week 'Best of Wales' Gala Night
-Powering Ahead: How Wales Can Power the UK’s Clean Energy Mission
-Knowledge is Power: Finance & Cyber, The Winning Combination
Dan Langford OBE, Chair of Wales Week London, says, “Wales Week London has become the largest annual programme celebrating Wales. Penderyn has been a cornerstone of this initiative from the beginning. Their support allows guests to savour the finest Welsh products year after year.”
Penderyn’s whisky will also be available in guest rooms at Tophams Hotel for visitors enjoying the festivities. Attendees can look forward to sampling Penderyn at various embassy receptions, including those at the Slovak, Hungarian, Swiss, and French embassies.
Stephen Davies, CEO of Penderyn Distillery, says: “Wales Week London is an incredible platform for showcasing our quality Welsh whisky. Our participation aligns with our mission to elevate Welsh whisky on the global stage while fostering vital business connections.”
As Penderyn continues to expand its operations with new distilleries in Llandudno and Swansea, it remains committed to innovation and excellence. The distillery now exports to over 50 countries, solidifying its reputation in the global spirits market.
Langford added, “With 130 activities packed into this year’s programme in London, there’s something for everyone. We’re immensely grateful for Penderyn’s contributions—attendees are always thrilled to receive their gift bottles!”
Wales Week London exemplifies the best of Welsh enterprise and cultural pride. As London hosts this grand celebration, attendees will experience the warmth of Welsh hospitality and the excellence of its produce—led by Penderyn's exceptional whisky.
For more details about Wales Week London and its events, visit Wales Week London.

www.walesweek.london

####

About Penderyn Distillery:

www.penderyn.wales
Penderyn Distillery is Wales' first whisky distillery in over a century and a trailblazer in World Whisky. With locations in Brecon Beacons, Llandudno, and Swansea, Penderyn produces award-winning single malt whiskies and premium spirits available in over 50 countries.
About Wales Week London:
Wales Week London is an annual festival celebrating Welsh culture and innovation in the UK capital. Now in its ninth year, it features over 130 events across a 17-day period that attract thousands of attendees while showcasing the best of Wales.

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J. Mattingly 1845 Distillery Partners with Navy SEAL Foundation on Commemorative Whiskeys

The Trident Collection Honors Foundation's 25^th Anniversary

FRANKFORT, Ky., Feb. 25, 2025  -  The Navy SEAL Foundation (NSF) provides critical support for the warriors, veterans, and families of Naval Special Warfare. Founded in 2000, the NSF is kicking off its 25^th year with a partnership with J. Mattingly 1845 Distillery through the release of three double-staved™ American Whiskeys, labeled "Sea," "Air," and "Land," celebrating the environments where SEALs operate. The bottles sell individually for $155, or the trio can be purchased for $425 online, with free shipping. J. Mattingly 1845 will donate $30 from the sale of each bottle to help fund the mission of the NSF.

"At the Foundation, we offer more than 30 comprehensive programs to help SEALs, SWCCs, and their families," said Chris Irwin, NSF Communications Director. "We are honored to have this partnership  with J. Mattingly 1845 Distillery to support our mission."

Details of each offering are below.

J. Mattingly 1845 Double Staved™ 5-Year-Old Kentucky Bourbon Sea Edition is a five-year-old bourbon bottled at 127 proof. Made with a mashbill of 78 percent corn, 10 percent rye, and 12 percent malted barley, this bourbon is said to have an excellent balance with subtle baking spice notes on the palette. The finish is described as long, with seasoned oak and spiced cherry.

J. Mattingly 1845 Double Staved™ 9-Year-Old Light Whiskey Air Edition was distilled in 2016 and bottled at 129 proof. This whiskey was created using J. Mattingly's double-staved process using ex-bourbon casks. With a mashbill of 99 percent corn and 1 percent malted barley, this whiskey is described as full-bodied and complex with sweet notes of crème brulée crust, yellow cake, and sweet graham cracker. The finish is maple syrup overlapped with gentle oakiness at the back end.

J. Mattingly 1845 Double Staved™ 5-Year-Old Rye Whiskey Land Edition is a five-year-old rye whiskey bottled at 119 proof. With a mashbill consisting of 95 percent rye and 5 percent malted barley, this whiskey is said to contain subtle spices of black pepper, green apple, white pepper, and cloves on the mid-palette. Its finish contains baking spices with a hint of dryness on the finish.  

"J. Mattingly 1845 Distillery is honored to have been chosen to create the American Whiskey for the Navy SEAL Foundation," said Harry Richardt IV, president of J. Mattingly 1845 Distillery. "We have tremendous respect for our military branches and feel privileged we can partner with the NSF on this initiative."

The J. Mattingly 1845 Double Staved Trident Collection is available for pre-order online, with orders set to start shipping March 3^rd.  A limited quantity of bottles will also be available for sale at the J. Mattingly 1845 Distillery in Frankfort. Each bottle is 750 mL and suggested retail pricing is $155 each, or all three in the collection for $425. For more information on the partnership, check out https://jmattingly1845.myshopify.com/pages/navy-seal

About J. Mattingly 1845 Distillery

Starting in 1845 with John Graves Mattingly's first distillery in Louisville, Registered Distillery #2, the Mattingly family has been synonymous with distilling in Kentucky for more than two centuries, having a hand in the development of at least nine separate distilleries in the Commonwealth.

In 2010 Jeff Mattingly took up the family mantle and started his own craft bourbon business.  Today, Jeff's son Cameron has joined the team as Vice President of Production, continuing the legacy into the latest generation for J. Mattingly Distillery 1845 in Frankfort, Kentucky. Together, father and son offer their proprietary double-staving™ process as well as a custom bourbon blending experience unparalleled in the spirits industry, available on-site in Frankfort or online at www.jmattingly1845.com

About the Navy SEAL Foundation

The Navy SEAL Foundation (NSF) provides critical support for the warriors, veterans, and families of Naval Special Warfare (NSW) through a comprehensive set of over thirty programs under five Pillars of Support: Strength, Resilience, Health, Education, and Community. Charity Navigator has awarded the NSF a 4-star rating since 2009 and a perfect score since 2014 for financial health, accountability, and transparency. It ranks in the top 0.1% of charities nationwide, with ninety-four cents of every dollar donated directly funding its programs or being retained for future mission use. The NSF is a 501(c)(3) nonprofit (Tax ID: 31-1728910). It is an independent, non-federal entity unaffiliated with the Department of Defense. Learn more at www.navysealfoundation.org.

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TINCUP Whiskey's New Bourbon Leads Trio of Releases in 2025

Lineup includes two new hero expressions – an upgraded TINCUP Original American Whiskey, now aged 6 years, and an all-new, 100% bourbon - followed by a 10-year, 100 proof rye exclusively available in Colorado

JERSEY CITY, N.J., Feb. 25, 2025 - TINCUP^® Whiskey, beloved by adventurers and whiskey lovers alike, is gearing up for 2025 with a trio of new releases, inclusive of two new hero products marked at more accessible price points – TINCUP Bourbon and TINCUP 6-Year Original American Whiskey – and a limited-time offering, TINCUP 10-Year Rye, available exclusively in its home state of Colorado. 

A New Basecamp: TINCUP Bourbon

 

Rounding out the brand's straight bourbon offerings, TINCUP Bourbon joins the legendary TINCUP Fourteener^®- and TINCUP 10-Year with a lower-proof, more accessibly priced option. Cut with Rocky Mountain water, the straight bourbon – marked at an approachable 80 proof – is matured in charred new American white oak casks for at least four years. Complete with a sweet, smooth finish, the liquid includes hints of vanilla cream and caramel on the nose and butterscotch, dried orange and allspice on the palate. At an SRP of $24.99 per 750ml bottle, the new addition to the lineup is an accessible onramp to the category and the TINCUP family. Availability starts in February 2025.

An Elevated New Take: TINCUP 6-Year Original American Whiskey

Next up is TINCUP 6-Year Original American Whiskey, a more seasoned and elevated take on its mainstay TINCUP Original. A marriage of high rye straight bourbon whiskey, now aged a longer six years and kissed with more American single malt whiskey, adding a subtly sweet complexity to every sip. The new hero product gives TINCUP fans an enhanced liquid at the same $27.99 suggested retail price point they're accustomed to, a testament to the brand's commitment to producing high quality products without taking away the accessibility it is known for. Still at an approachable 84 proof – and bottled at 5,251 feet elevation – the liquid includes hints of citrus, black pepper and ginger snap on the nose and rye spice, cinnamon and caramel on the palate. The 750ml bottle will roll out to retailers nationwide starting in early 2025 as an upgrade to TINCUP Original.

A New, Limited-Time Offering: TINCUP 10-Year Straight Rye Whiskey

Finally, whiskey adventurers based in TINCUP's home state of Colorado can treat themselves to TINCUP 10-Year Straight Rye Whiskey - the brand's oldest rye to date. Bottled at 100 proof, the liquid marries the bold, pure, untamed flavor of TINCUP with a full decade of oak barrel aging. A first-ever limited-time offering available at retailers across the Rocky Mountain State, locals can find the bottle at an SRP of $64.99.

Imagery of the new bottles can be found here.

About TINCUP^®
TINCUP is a classic family of American whiskeys founded by Jess Graber, a Coloradan whose distilling adventures started nearly 40 years ago. TINCUP takes its name and inspiration from Tin Cup, an old Colorado mining town on the state's rugged western slope named for the tin cups that resident workers drank their whiskey from. TINCUP celebrates these mining pioneers and the rugged spirit of the American West. Find your Mountain at www.tincupwhiskey.com

©2025 TINCUP Whiskey, tincupwhiskey.com. Please drink TINCUP^® responsibly.

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Michter's Announces 2025 Release of Its US*1 Barrel Strength Rye

LOUISVILLE, Ky., Feb. 25, 2025 -- Michter's Master Distiller Dan McKee and Michter's Master of Maturation Andrea Wilson have approved the release of Michter's US*1 Barrel Strength Rye. Shipments to bars, restaurants, and stores will begin this March.

"When we began selling our rye many years ago, American rye whiskey was virtually an afterthought for a lot of people. Our team takes pride in our ryes, and it's great to see how this category of wonderful whiskey has returned to the forefront," observed Michter's President Joseph J. Magliocco.

With a mashbill that, while being majority rye grain, has a good deal of corn and malted barley as well, Michter's Ryes are Kentucky style. "We often have people at a tasting that say they are not rye drinkers, but when they taste Michter's they are surprised by how much they enjoy it," said McKee. "This Kentucky style rye at barrel strength is another fantastic way to enjoy the traditional characteristics of a rye whiskey while offering a nice balance of sweetness and spice."

Michter's US*1 Barrel Strength Rye is a single barrel product, and the average proof of the barrels in this 2025 release is 110.5 proof (55.25% ABV). The suggested retail price for a 750ml bottle in the U.S. is $120.

Speaking of US*1 Barrel Strength Rye, Wilson commented, "It is an absolute honor to share such a wonderful representation of what American rye can be with its baking spice, dark fruit, toffee, and fragrant citrus and floral notes all within a round, smooth, complex finish to be contemplated and savored. I could not be prouder of our team and the efforts to create such a refined American rye that tips our hat to the history of rye whiskey in this country."

In October 2024, Michter's became the first whiskey to be named in two consecutive years The World's Most Admired Whiskey by a vote of an international academy of voters announced by UK based Drinks International. Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey.

For more information about Michter's, please visit michters.com, and follow us on Instagram, Facebook, and X.

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FLYING ACE JOINS FORCES WITH FOLDS OF HONOR TO FUND SCHOLARSHIPS FOR MILITARY AND FIRST RESPONDER FAMILIES

Liberty Sponsorship of Folds of Honor Red White and Blue Gala and Special Edition Bottle Initiative to Support Educational Opportunities

HOLLAND, Mich., Feb. 24, 2025  - Flying Ace, producer of small-batch, American-made bourbon, is proud to announce its partnership with Folds of Honor, a nonprofit dedicated to providing educational scholarships to the families of fallen and disabled military service members and first responders. As part of this commitment, Flying Ace served as the Liberty Sponsor for the Folds of Honor Red, White and Blue Gala on February 22^nd, 2025, while launching a national consumer donation campaign.

This partnership will help fund four scholarships in 2025, directly benefiting the children and spouses of American heroes. To amplify awareness, Flying Ace is including a QR code on every bottle necker, making it easy for consumers to take action and contribute to the cause with every purchase.

"Education is a gift that transforms lives, and we're honored to support the families of those who have sacrificed for our nation," said Ali Anderson, Chief Executive Officer of CraftCo., producers of Flying Ace. "Through this partnership, we hope to make a real impact by funding scholarships and creating opportunities for a brighter future."

Flying Ace's Commitment to Giving Back
As part of this initiative, Flying Ace is finding multiple ways to honor our service member and first responder families throughout the year, including:

• Liberty Sponsorship of the Red White and Blue Gala, in Grand Rapids, MI – A high-impact fundraising event supporting Folds of Honor's mission.
• Special-Edition Release for Scholarship Fundraising – A commemorative whiskey expression is being co-developed with Folds of Honor for release later this year. In the meantime, QR-coded bottle neckers are affixed to every bottle of Flying Ace Straight Bourbon with 100% of consumer-donated proceeds going directly to the cause

"Our mission at Folds of Honor is to ensure that no family is left behind when it comes to educational opportunities," said Lt Col Dan Rooney, founder and CEO of Folds of Honor. "Thanks to partners like Flying Ace, we can continue making dreams a reality for those who have given so much for our country."

How Consumers Can Get Involved
Flying Ace invites consumers and whiskey enthusiasts to support the initiative by purchasing participating products and scanning the QR codes to donate directly to  Folds of Honor.

For more information about Flying Ace's commitment to funding scholarships, visit www.FlyingAceSpirits.com or follow us on social media at @FlyingAceSpirits.

About Flying Ace
Flying Ace™ Spirits crafts small-batch, American-made bourbon inspired by generations of aviators who embody a maverick spirit and precision in their endeavors. Based in Holland, Michigan, Flying Ace American whiskies pay tribute to the men and women who have selflessly served our nation as aviators. Flying Ace Produces versatile whiskies that can be enjoyed neat, on the rocks, or in intricate cocktail recipes. www.FlyingAceSpirits.com

About Folds of Honor
Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master's degree, doctorate, or professional program. Funds for a second bachelor's degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded nearly 62,000 scholarships totaling about $290 million in all 50 states. Among the students served, 45 percent are minorities. A total of 91 percent of every dollar raised directly funds scholarships. It is rated a four-star charity by Charity Navigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org.

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Yellowstone Bourbon Announces Donation Milestone with National Parks Conservation Association

Yellowstone Bourbon has donated a total of $1 million to preserve and protect national parks as one of NPCA's largest corporate donors

WASHINGTON, Feb. 19, 2025  - Yellowstone Bourbon announced through its recent partnership renewal with National Parks Conservation Association (NPCA) including an annual donation of more than $250,000, the brand has achieved a monumental partnership milestone with $1 million in total donations to the organization since 2018.

To celebrate this landmark occasion, NPCA and Yellowstone Bourbon will launch a new video series designed to share examples of park protection impacts made possible by the partnership. The first video in the series debuts Feb. 20 and showcases the significance of protecting over 600,000 acres of public lands in the California desert, as articulated by Luke Basulto, NPCA's Ruth Hammett California desert program manager.

Subsequent videos will be released throughout the year via social media and a digital hub where viewers can watch all videos in the series, read more about each area of impact and learn more about NPCA's partnership with Yellowstone Bourbon.

"Our national parks protect awe-inspiring landscapes, unique plants and wildlife, and spaces in nature for us to connect with ourselves, and our communities," said Theresa Pierno, President and CEO for National Parks Conservation Association. "Our long-standing partnership with Yellowstone Bourbon has supported many national park victories, and we're thrilled to celebrate this donation milestone and its impact on these special places."

"Both bourbon and national parks have a unique way of bringing people together, creating shared experiences and lasting memories," said Kelly Panzitta, Brand Manager for Yellowstone Bourbon. "Reaching the $1 million donation milestone is a testament to the power of partnerships and our commitment to protecting these treasured landscapes. As a brand with a 150-year legacy, we are proud to continue supporting NPCA in their mission to safeguard our national parks for future generations to explore and enjoy."

Yellowstone Bourbon was named for America's first national park and continues to commemorate its heritage and connection to national parks through its partnership with NPCA. Over the past seven years, NPCA and Yellowstone Bourbon have partnered on numerous campaigns to protect national parks while inspiring others to take action on behalf of our public lands. From a music video series featuring country, folk and Americana musicians performing songs in national parks that inspired them to providing direct support to flood relief efforts in the wake of devastating floods that swept through Yellowstone National Park and the surrounding area in 2022, the partnership has furthered the preservation of parks in myriad ways.

About National Parks Conservation Association

Since 1919, the nonpartisan National Parks Conservation Association has been the leading voice in safeguarding our national parks. NPCA and its more than 1.6 million members and supporters work together to protect and preserve our nation's most iconic and inspirational places for future generations. For more information, visit npca.org.

About Yellowstone Bourbon
Founded by pioneer distiller Joseph Bernard Dant, Yellowstone Bourbon was named for our country's very first national park in 1872. In 2011, seventh-generation Master Distiller Stephen Beam – a descendant of both the Dant and Beam distilling families – founded Lebanon, Kentucky-based Limestone Branch Distillery and resurrected the Yellowstone brand with the creation of Yellowstone Select Bourbon. Since 2018, Yellowstone Bourbon has partnered with the National Parks Conservation Association and is one of NPCA's largest annual corporate sponsors, donating $1 million to preserve national parks. To learn more visit YellowstoneBourbon.com follow on Facebook and Instagram.

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

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Award-Winning Edmond's Honor Bourbon, a First-of-Its-Kind Ultra-Premium Spirit from Pronghorn, Ushers in a New Chapter for the Bourbon Industry

Aged in Madagascar vanilla extract-soaked cognac casks, Edmond's Honor celebrates the untold story of Edmond Albius and uplifts the next generation of unsung pioneers in art, culinary arts and mixology by rooting its business in purpose.

ATLANTA, Feb. 18, 2025 - As Black History Month amplifies the stories of Black visionaries whose contributions have shaped culture, Edmond's Honor, a first-of-its kind ultra-premium bourbon whiskey enters the market with a bold mission: to honor legacy, elevate craftsmanship, and raise a toast to the next generation of everyday heroes.

Edmond's Honor was founded by Pronghorn, a standalone business focused on creating a template for diversifying industries, starting with the spirits industry. Pronghorn serves as a hybrid accelerator and industry-wide trailblazer, providing new opportunities for underrepresented founders, entrepreneurs, and executives.

Edmond's Honor, the company's first product innovation, is crafted by liquid curator Tracie Franklin as a tribute to Edmond Albius, the overlooked Malagasy botanist prodigy who revolutionized vanilla cultivation by hand pollinating orchids. 

Born on the island of Bourbon (now Réunion) off the coast of Madagascar, his breakthrough transformed vanilla into one of the world's most coveted flavors, a legacy and technique that endures today.

"Edmond Albius isn't a household name, but he should be. His discovery shaped an entire industry, yet his story remains largely untold," said Pronghorn President Ron Cole.  "With Edmond's Honor, we're reclaiming his legacy and uplifting a new generation of visionaries through every pour."

Redefining the Ultra-Premium Bourbon Category

Rooted in purpose and reclamation of legacy, Edmond's Honor sets a new standard in the ultra-premium bourbon category.  As an arbiter of premium taste, distinction and sophistication, Edmond's Honor is responsibly sourced, aged in Madagascar vanilla extract-soaked cognac casks and crafted with an unwavering commitment to quality and the artistry of bourbon making.

"When we set out to create Edmond's Honor, we wanted to represent Edmond Albius' legacy through distinctive taste and embrace the essence of real Madagascar vanilla, an ingredient that he made possible," said Tracie Franklin, Edmond Honor's Liquid Curator. "Every sip is a testament to Edmond's discovery and the artistry shaping the future of bourbon."

Edmond's Honor has already earned acclaim as a recipient of a Platinum Las Vegas Global Spirit Award, further cementing its place as a standout in the ultra-premium bourbon category.

The Taste of Edmond's Honor

Edmond's Honor delivers a multi-sensory experience from appearance to finish. Its gleaming golden hue is complemented by aromas of honeysuckle, brown sugar, toasted baking spices, and cocoa.  On the palate sandalwood and coconut unfold, followed by warm nutmeg, allspice, and citrus zest.  Layers of brown butter, toasted oak, and chocolate add depth, leading to a smooth finish with lingering notes of orange blossom, cinnamon, and Madagascar vanilla.

Supporting the Next Generation of Visionaries

Edmond's Honor does more than celebrate the legacy and global generational impact of Edmond Albius's discovery.  It honors truth - a truth that recognizes that there are incredible contributors to global society across the cultural landscape whose stories are often overlooked.  Beyond the glass, Edmond's Honor is dedicated to building a rich ecosystem that fosters and celebrates creativity while making a meaningful impact in the community.  The brand is exemplifying its commitment to social responsibility by investing a portion of its proceeds into charitable groups that support initiatives championing the new generation of underrepresented pioneers in art, culinary arts and mixology.

Where to Find Edmond's Honor

Edmond's Honor is available in 750ml size bottles at select retailers in Georgia, New Jersey and Florida, and will be expanding to additional states throughout the year.  It is also available for nationwide shipping at www.edmondshonor.com.

ABOUT EDMOND'S HONOR

Edmond's Honor is an ultra-premium bourbon whiskey that delivers an exceptional experience in every glass.  Crafted with meticulous artistry and enriched with Madagascar vanilla extract-soaked cognac casks, our bourbon offers a distinctive and sophisticated taste.  Inspired by the untold story of Edmond Albius, a Malagasy botanist who revolutionized vanilla cultivation, Edmond's Honor celebrates the richness of history and the power of artistry and discovery.  Barrel-aged to perfection, each pour invites exploration and connection with the past while enhancing appreciation for the present. Edmond's Honor is a tribute to the art of bourbon.  A story in every pour.  For more information and to learn more about Edmond's Honor, please visit www.edmondshonor.com.

ABOUT PRONGHORN

Pronghorn is a standalone business focused on creating a template for effectively diversifying any industry. Starting with the spirits industry, Pronghorn is laying the groundwork to develop a scalable methodology that can be applied to other industries and communities in the future. By leveraging capital investment, incubation, and recruitment initiatives, Pronghorn is actively building this template by accelerating access to the spirits industry for underrepresented businesses and individuals. Co-founded by industry veterans Dia Simms, Erin J. Hall, and Dan Sanborn, Pronghorn embodies the endurance and speed of its namesake, the fastest land mammal in North America. Pronghorn believes that creating meaningful, lasting change is a marathon, not a sprint.

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Bulleit Frontier Whiskey Unveils Its First Bottled-in-Bond Expression, Distilled in Spring 2017

The brand's first bonded whiskey is crafted at Bulleit Distilling Company in Shelbyville, KY

SHELBYVILLE, Ky., Feb. 18, 2025 - Bulleit Frontier Whiskey proudly announces the launch of its first-ever Bottled-in-Bond bourbon, distilled and aged entirely at the Bulleit Distilling Company in Shelbyville, Kentucky. Distilled in Spring 2017—the same year the state-of-the-art distillery opened -- and aged for seven years, this expression marks a pivotal milestone for the expanding Bulleit portfolio and demonstrates the brand's commitment to quality and craftsmanship.

Produced under the strict standards of the Bottled-in-Bond Act of 1897, this bold new chapter in the Bulleit portfolio reflects the precision, patience, and innovation that have become hallmarks of the brand.

Crafted to the Highest Standards with a Smooth Finish
Bulleit Bottled-in-Bond embodies the brand's signature high-rye mash bill delivering a bold, distinctive flavor. Distilled in Spring 2017, aged in federally bonded warehouses, and bottled at 100 proof, it adheres to the exacting requirements of the Bottled-in-Bond Act, ensuring exceptional quality and consistency.

This expression has already earned a 91-point rating at the 2024 International Wine & Spirits Competition, underscoring its excellence. Perfect for savoring neat, on the rocks, or as the foundation for bold cocktails, Bulleit Bottled-in-Bond offers a rich, layered experience: aromas of spice and toasted oak, a palate of maple sweetness and nutmeg warmth, and a smooth, lingering butterscotch finish.

Delicia James, Lead Whiskey Blender at Diageo said "Introducing our first Bottled-in-Bond bourbon, made entirely at the Bulleit Distilling Company is a proud achievement for our team. With our signature high-rye mash bill and seven years of aging under Bottled-in-Bond standards, this bourbon delivers a richness and complexity we're excited to share. It's a whiskey that truly showcases the best of what we do here in Shelbyville—bold, balanced, and crafted with care."

Jesse Damashek, Senior Vice President of North American Whiskeys at Diageo added: "The past year has been a defining one for Bulleit, and the release of our first Bottled-in-Bond bourbon adds a meaningful new chapter to our story. Bulleit Bottled-in-Bond is more than a celebration of craftsmanship, it's a testament to our commitment to innovation and to showcasing the exceptional quality of whiskey crafted at our distillery in Shelbyville."

Many Milestones Achieved, Many More to Come
With Bulleit Bottled-in-Bond, the brand builds on a legacy of innovation through a series of recent releases that highlight its dedication to advancing the frontier of whiskey. The last year has seen the launch of Bulleit American Single Malt, a significant step into an emerging whiskey category, alongside the introduction of Rye 10-Year-Old, a permanent addition to the range, and the celebrated return of Rye 12-Year-Old after five years, offering a rye with a complex yet approachable character. Bulleit Bottled-in-Bond is rooted in the brand's spirit of experimentation and innovation, reflecting a relentless drive to advance whiskey craft.

Going forward, this expression will continue as a limited-time release, with the frequency and timing determined by The Bulleit blending team to ensure each bottling meets the highest standards of quality and character.

Availability

Bulleit Bottled-in-Bond will be available nationwide starting February 2025, with a suggested retail price of $54.99 for a 750ml bottle.

No matter where or how you decide to enjoy Bulleit Bottled in Bond, Bulleit reminds consumers 21+ to please remember to taste and serve responsibly.

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About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 12-Year Old and a Gold Medal for Bulleit American Single Malt at the 2024 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological, and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon-neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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