Aged to Perfection: Crown Royal Launches Iconic Reserve Offering with 12-Year Age Statement

Introducing Crown Royal Reserve Aged 12 Years Blended Canadian Whisky: a Celebration of Time, Patience and the Art of Masterful Blending

 

NEW YORK, Oct. 31, 2024 - Award-winning Canadian whisky brand Crown Royal ushers in a new Reserve offering with the introduction of Crown Royal Reserve Aged 12 Years Blended Canadian Whisky. A patiently aged blend, this remarkable new expression is a showcase in craftsmanship in the growing Crown Royal portfolio, with each barrel hand-selected by master blenders and aged for a minimum of 12 years.

The new Crown Royal Reserve Aged 12 Years continues to be an approachable yet elevated offering, highlighting the artistry and dedication that define Crown Royal. With richer depth, bolder flavor and delicious complexity, this refined whisky sets a new standard for Crown Royal Reserve and is a reflection of the incredible things to come to those who put in the time.

"Crown Royal Reserve Aged 12 Years stays true to the tradition of the original Crown Royal Reserve offering while elevating the flavor profile with more pronounced fruity notes," said Mark Balkenende, Master Blender at Crown Royal. "This expression enhances what makes Reserve unique within the Crown Royal portfolio, now featuring the exciting addition of an age statement that provides a more elevated experience for our consumers."

Whisky drinkers and new fans of the category can expect even bolder and more complex flavor with the new Crown Royal Reserve Aged 12 Years, with more notes of baking spices on the palate and more fruit flavor in the blend, balanced with light notes of vanilla. The tasting experience culminates with a lingering, warm finish, complemented with notes of cinnamon.

"Crown Royal Reserve Aged 12 Years represents our commitment to delivering exceptional quality without compromise," said James Valdes, Director, Crown Royal. "With this new expression, we've enhanced our Reserve line with an age statement that reflects the craftsmanship and character of the whisky. It's a testament to our dedication to innovation, providing whisky enthusiasts with an approachable yet elevated experience."

With an ABV of 40%, Crown Royal Reserve Aged 12 Years is best enjoyed neat or on the rocks. Beginning this month, consumers can find the new Crown Royal Reserve Aged 12 Years offering transitioning onto shelves at a suggested retail price of $49.99 for a 750ml bottle.

For more information about Crown Royal Reserve Aged 12 Years and to explore the full Crown Royal portfolio, please visit crownroyal.com.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by the King and Queen of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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ABERFELDY® SINGLE MALT SCOTCH WHISKY AND CHARLIE CASELY-HAYFORD UNVEIL FIRST-OF-ITS-KIND SCOTCH SIPPING JACKET

The limited-edition jacket blends timeless craftsmanship with the rich character of ABERFELDY 12 Year Old.

HAMILTON, Bermuda, Oct. 30, 2024 - ABERFELDY Single Malt Scotch Whisky proudly introduces the Scotch Sipping Jacket – a modern, refined take on the iconic smoking jacket. Designed by renowned British menswear designer, Charlie Casely-Hayford, this limited-edition piece celebrates the tradition of Scotch sipping with friends and loved ones, elevating the occasion with a high-fashion accessory that embodies timeless style.

United by a shared dedication to meticulous craftsmanship and precision, both ABERFELDY and Casely-Hayford embrace artistry passed down through generations with father-son legacies at their core. Together, they created the Scotch Sipping Jacket, thoughtfully designed to enhance the sensory experience of Scotch sipping, encouraging wearers to pause, appreciate the moment, and deepen their connection to those around them. This collaboration elevates the ritual of enjoying a fine dram, bringing warmth, sophistication, and comfort to every moment.

The Scotch Sipping Jacket mirrors the smooth character of ABERFELDY, with accents inspired by the whisky's golden tones and signature soft honeyed, fruity notes. Expertly crafted from a rare 12-year-old cloth sourced from a Scottish mill, the jacket is sold in two colorways, Honeycomb and Gold, evocative of malted barley and honey, inspired by the whisky's flavor profile.

Designer Charlie Casely-Hayford commented:  "When designing the Scotch Sipping Jacket, I wanted to embody all of the notes, textures, and feelings that ABERFELDY evokes. Each element of the jacket, from the fabric to the silhouette, was carefully chosen to reflect the rich tradition of sharing a dram, while infusing it with modern elegance. The fabric has a refined, luxurious feel, much like the whisky itself, and the design embodies the same attention to detail and craftsmanship."

Sonya Perez Wesley, Brand Director - North America for Bacardi commented: "The Scotch Sipping Jacket was inspired by the idea of creating something whisky enthusiasts can share during their most memorable moments. Just as ABERFELDY encourages a slower pace to savor and reflect, this jacket is more than just a garment—it's a companion that enhances the whisky experience. It invites people to take their time, enjoy each pour, and create meaningful moments together. Just like ABERFELDY whisky, it's crafted to elevate the experience, offering a timeless blend of style and substance."

An ideal gift for whisky enthusiasts, fashion lovers, and fine spirits aficionados this holiday season, the limited-edition Scotch Sipping Jacket by ABERFELDY and Casely-Hayford is available exclusively on ABERFELDY.com alongside a bottle of ABERFELDY 12 Year Old Single Malt Scotch Whisky, for $900 USD.

www.ABERFELDY.com

Media Contact:
Further information is available upon request from Shaun Mckinley via smckinley@nikecomm.com.

About ABERFELDY Single Malt Scotch Whisky
Founded in 1898 where Perthshire's tallest mountain, deepest loch, and longest glen meet, the Aberfeldy distillery is at the 'Heart of Scotland'. Established by John Alexander Dewar, the distillery was built in sight of his father's humble beginnings, strengthening the foundations of the family's whisky legacy.

ABERFELDY is a Classic Highland Single Malt with signature soft, honeyed fruity notes, gentle spice and a malty backbone. ABERFELDY harnesses four styles of the finest quality oak casks for ageing: first-fill Sherry, first-fill Bourbon, refill and rechar. The brand's core portfolio is comprised of ABERFELDY 12 Year Old, ABERFELDY 16 Year Old, ABERFELDY 21 Year Old and ABERFELDY 25 Year Old.

The Single Malt brand of ABERFELDY is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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From Fireball to Crierball: Thanks to Fireball Whisky Football Fans Can Drink the Tears of Their Biggest Rivals

Leading U.S. shot brand is collecting the tears of losing rival football fans to create a limited-edition, fan-infused whisky that promises ultimate bragging rights next season

LOUISVILLE, Ky., Oct. 29, 2024  Huddle up, football friends and foes! This November Fireball is literally transforming tears into cheers with the launch of a game-changing, limited-edition whisky infused with the very essence of football rivalries: the tears of losing teams. Dubbed Crierball, this first-of-its-kind offering promises to capture the true spirit of game day, blending the emotion of nail-biting finishes and heartbreak with Fireball's iconic cinnamon-sweet flavor that's sure to score big with fans.

"In football, few things - aside from Fireball, of course - are better than the sweet taste of victory, especially when that W comes at the expense of your biggest rivals," said Danny Suich, Global Brand Director for Fireball. "Our brand is all about embracing that competitive spirit, but amping it up with a little more spice. We're on a mission to capture the soul of rivalries - aka the tears of losers - at this season's biggest games. The expected result? A one-of-a-kind whisky bottling that is sure to become the ultimate showpiece allowing for supreme bragging rights next season."

How will Crierball get made? It all starts by finding football's most dedicated fans and biggest crybabies, so Fireball is going where those folks are sure to be: the most anticipated pro and collegiate rivalry games of the season. On those dates, Fireball will be stationed near each stadium once the games conclude, fully outfitted in red hot gear and donning "Fireball Tear Collector" uniforms for easy identification. Weeping, defeated fans will be asked to donate their tears to a noble cause: the creation of Crierball Whisky.

Rivalry games where Fireball will be:

• November 2: Florida Gators vs. Georgia Bulldogs in Athens, GA
• November 10: Philadelphia Eagles vs. Dallas Cowboys in Dallas, TX
• November 17: Green Bay Packers vs. Chicago Bears in Chicago, IL
• November 17: Baltimore Ravens vs. Pittsburgh Steelers in Pittsburgh, PA
• November 30: Auburn Tigers vs. Alabama Crimson Tide in Tuscaloosa, AL
• November 30: Michigan Wolverines vs. Ohio State Buckeyes in Columbus, OH

There isn't a limit on the quantity of tears that can be collected on the specified dates - the more bawling there is, the more tears for future whisky infusion. Every drop shed and shared will be captured and stored in sealed, sterile jars then safely transported to a secure facility for storing and distillation. All watery eyes are welcome.

"We expect the tears we capture will undergo a meticulous, months-long process of sterilization and distillation before ultimately becoming Crierball. Our plan is to have this salty-cinnamon innovation ready for next football season so the victorious can hold last season's triumph over their rivals' heads for just a little bit longer," said Suich.

Fireball will be announcing the exact locations for activations near each stadium on its social channels leading up to game day all month long. Follow along at @FireballWhisky on Instagram and Facebook to be the first to know.

Crierball plays off the new ad campaign Fireball unveiled earlier this year featuring comedians, friends and diehard football fans Stavros Halkias and Andrew Santino. The ads capture the intense spirit of football rivalries, highlighting how far fans will go to support their teams - whether it's getting embarrassing tattoos or shaving their eyebrows off - all while enjoying Fireball. Centered around the tagline "Ignite Your Rivalry," this campaign was also Fireball's first paid advertising push on TikTok.

About Fireball
Imagine standing face-to-face with a fire-breathing dragon who just ate a barrel of spicy cinnamon…that's Fireball Whisky. Tracing its roots all the way to Canada, Fireball is known to ignite any occasion – from a round of golf, to happy hour and everything in-between. Made using natural cinnamon flavor, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit https://www.fireballwhisky.com/.

Please Drink Responsibly. Whisky with Natural Cinnamon Flavor. 33%/Alc/Vol. Produced by Sazerac Company, Louisville, KY

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Michter's Receives The Industry's Highest Honor: The 2024 World's Most Admired Whiskey

LOUISVILLE, Ky., Oct. 28, 2024- The just-released 2024 list of the World's Most Admired Whiskies published by Drinks International includes legendary distillers from Scotland, Japan, Ireland, and beyond. For the second consecutive year, Michter's, the Louisville-based maker of bourbon, rye, and American whiskey, has placed first on the top-50 list.

The rankings, which are determined by an Academy of independent global drinks buyers, journalists, bartenders and whisky experts from more than 20 countries, represent the pinnacle of achievement in the global whisky trade. The annual Drinks International ranking is considered the definitive list of the world's best whiskies. Springbank and Yamazaki, two iconic distillers, were named Most Admired Whisky in 2022 and 2021, respectively.

The 2024 results demonstrate that American whiskey is being recognized for its excellence by connoisseurs around the world. Michter's President Joseph J. Magliocco commented, "Our entire team is thrilled by this great honor. We are deeply humbled and so very grateful to all of our friends and supporters around the world."

Kentucky Bourbon Hall of Famer Andrea Wilson serves as Michter's Master of Maturation as well as its COO. Wilson observed, "We have a group of individuals at Michter's who work together as a team to do our very best. It means so much to us to receive such a wonderful accolade. As someone who has been in the American whiskey industry for years, I am excited to see whiskey made in the U.S. receive this important recognition."

According to Shay Waterworth, Editor of Drinks International, "Over the past decade I've seen the reputation of Michter's surge among the trade. Matt Magliocco and his team have worked tirelessly to engage with the global bar trade and its maturation programme is one of the most impressive I've come across. It's no surprise to see Michter's retain the top spot in The World's Most Admired Whiskies."

Speaking about Michter's being named the 2024 World's Most Admired Whisky, Master Distiller Dan McKee expressed his gratitude, "We do everything we can at Michter's to focus on quality, but this never would have happened without the phenomenal support that we have received from our trade partners and from our loyal supporters. We are so grateful to the Academy and to everyone who has made all this possible."

Beyond its main distillery in the Shively section of Louisville, Michter's operations extend to two other sites in Kentucky. In Springfield, Michter's is farming estate grown grain on its 205-acre property, while in downtown Louisville, Michter's has its second distillery in the historic Fort Nelson Building. Situated in a prime location on West Main Street opposite Louisville Slugger and on the same block as the Frazier Museum, Michter's Fort Nelson Distillery features the legendary pot still system from Michter's Pennsylvania. It also has educational tours with whiskey tastings and The Bar at Fort Nelson, which features classic cocktails curated by spirits and cocktail historian David Wondrich.

Michter's has a rich and long legacy of offering traditional American whiskeys of uncompromising quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes bourbon, rye, sour mash whiskey, and American whiskey.

For more information about the Drinks International Most Admired Whiskies List, including the full 2024 report, please visit:
https://drinksint.com/news/fullstory.php/aid/11449/Michter_s_retains_top_spot_in_Most_Admired_Whiskies_2024.html

For more information about Michter's, please visit michters.com, and follow us on Instagram, Facebook, and X.

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Charlotte Distillery Raises $52k for Hurricane Helene Relief

Charlotte-Area Small Business Donates 200% of Every Bottle Sold During “Empty the Shelves for Carolina” Fundraiser to Community Foundation of Henderson County

CHARLOTTE, NC  (October 28, 2024) – As the devastating impact of Hurricane Helene continues to be deeply felt by residents of western North Carolina, Charlotte-based Oaklore Distilling Co. raised $52,000 for survivors through its recent “Empty the Shelves for Carolina” fundraising efforts. The money has been donated to the Community Foundation of Henderson County to support their outstanding work in assisting the local community through the Foundation’s Rebuild Fund.

From October 11th to October 20th, Oaklore donated 200% of all bottle sales from the retail store inside its distillery. In total, nearly 350 bottles of Oaklore’s Bourbon, North Carolina Rye Whiskey, vodka, rum and gin were sold over the ten days to folks in the Charlotte area looking to support this worthy cause, with Oaklore doubling the final sales total.

“We’re heartbroken for all the residents and small businesses that were affected by Hurricane Helene and we wanted to help in a meaningful way,” says Oaklore co-founder Matt Simpkins. “As a North Carolina small business ourselves, all of our employees were determined to leverage any resources Oaklore had to make an immediate impact.”

“We can’t thank the local community enough for their unbelievable outpouring of support,” co-founder Tom Bogan says. “What was most heartwarming to us was how many people bought their first bottle of whiskey ever to be part of this fundraising effort. Nothing showed more clearly how dedicated folks in the Charlotte area are to helping those in need in western North Carolina.”

Spirits available during the fundraiser included North Carolina Straight Rye Whiskey, Four Grain Bourbon Whiskey, Original Vodka, Original Gin, Original Rum, Bloody Butcher Corn Straight Bourbon Whiskey and Angel Barrel Single Barrel Bourbon Whiskey. Each spirit is handcrafted and distilled at Oaklore Distilling Co., located at 11136 Monroe Rd in Matthews.

Follow Oaklore Distilling Co. on Instagram and Facebook

ABOUT OAKLORE DISTILLING CO.

Built on the idea of community, Oaklore Distilling Co. in Charlotte, NC celebrates great spirits and the stories that come along with them. Born of friendship and passion in 2017 Matt Simpkins, Thomas Bogan, and Travis Masters have spent years learning the art of distilling and crafting Oaklore’s signature line of spirits. Oaklore spirits - 100 percent Carolina-born are created with dedication to the process, ingredients, quality and presentation. Oaklore Distilling Co. was named No.1 distillery by the Charlotte Observer’s Best in 2023. For more information visit oakloredistilling.com.

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Rabbit Hole Distillery Releases Limited Edition 8-Year-Old Boxergrail Founder's Collection

Award-Winning Craft Distillery Debuts Luxurious Kentucky Straight Rye Whiskey

LOUISVILLE, Ky., Oct. 24, 2024  Rabbit Hole Distillery today announced the launch of Boxergrail Founder's Collection, a one-of-a-kind 8-year-old rye whiskey bottled at cask strength. Building on the celebrated legacy of its previous 6-year iteration, this limited release is a distinct, richer interpretation of Rabbit Hole's award-winning Boxergrail Kentucky Straight Rye Whiskey. It marks the newest addition to the brand's highly sought-after Founder's Collection.

Drawing on the success of the brand's earlier Boxergrail Kentucky Straight Rye Whiskey, Rabbit Hole Founder and Kentucky Bourbon Hall of Fame Whiskey Maker, Kaveh Zamanian, opted for an extended maturation of 8 years for this release. Aged in wood-fired, toasted and charred new American Oak barrels and bottled at cask strength, this version achieves a new level of complexity and excellence in both flavor and appearance.

Named in honor of Louisville's long legacy of boxing champions, this whiskey highlights the craftsmanship and innovation Rabbit Hole is known for. The Founder's Collection is a platform under which Zamanian and team develop unique expressions that showcase his ingenuity and commitment to the artistry of whiskey making. Released bi-annually, each limited edition, cask-strength offering stands as a testament to Rabbit Hole's ethos: "No Shortcuts. No Compromise. Nothing Left To Chance."

"For this latest Founder's Collection release, our team set out to honor our core offering of Boxergrail Kentucky Straight Rye Whiskey. We aged it for 8 years and bottled it at cask strength to show how cask and whiskey come together at natural strength. The result is a bold expression that embodies strong character, showcasing innovation and creativity while honoring our city's rich boxing heritage and fighting spirit," said Zamanian. "We're especially proud of this special edition rye and look forward to sharing it with those who favor one-of-a-kind whiskeys."

Boxergrail Founder's Collection is notable for its rich auburn hue and a velvety texture, thanks to a mash bill of 95% rye and 5% malted barley. On the nose, it promises an enticing bouquet of mint, cinnamon, anise and brown sugar, followed by a palate that balances notes of ginger, tobacco and blood orange with a long, dramatic finish of allspice, herbs, tobacco and oak. Individually numbered for authenticity, each bottle is a work of art itself featuring a stunning heavy gold cork engraved with the Founder's family crest, alongside an embossed sash for an eye-catching display.

Only 1,200 bottles of Boxergrail Founder's Collection are available for purchase at Rabbit Hole Distillery and in select markets nationwide. Learn more at Rabbit Hole Distillery's website, www.rabbitholedistillery.com.

The 750 mL bottle has a suggested retail price of $299.99 and is 51.9% ABV (103.8 proof). Must be 21 or older to purchase. For more information about Rabbit Hole Distillery, visit www.rabbitholedistillery.com and follow along on social media @rabbithole.

ABOUT RABBIT HOLE DISTILLERY
Rabbit Hole was born to blow the cobwebs off the American whiskey category and pierce through the conformity that had kept it stuck in the 19th century. Rabbit Hole's Founder and Whiskey Maker, Kaveh Zamanian, left a 20+ year career as a clinical psychologist to pursue his long-standing passion for fine spirits. With a mission to transform the ordinary into the extraordinary, he set course to develop one-of-a-kind expressions of American whiskey. Through its signature core offerings – Cavehill Four Grain Triple Malt Kentucky Straight Bourbon, Boxergrail Kentucky Straight Rye Whiskey, Dareringer Kentucky Straight Bourbon Whiskey Finished in PX Sherry Casks, and Heigold High Rye Double Malt Kentucky Straight Bourbon – along with its innovative Founder's Collection series, stands as the best example of innovation and craft distillation in the country. This distinction is highlighted by its use of truly singular mash bills, signature malted grains, and custom-made, hand-selected, toasted & charred barrels. The state-of-the art distillery is a cathedral to the art and science of whiskey making and is located in the Nulu neighborhood in heart of downtown Louisville. Designed as a true craft distillery designed to scale, it produces 27,000 barrels every year. Since opening in 2018, it has been heralded as the "Architectural Icon" of the Kentucky Bourbon Trail and was recently named "World's Leading Bourbon Distillery Tour" by the World Travel Awards. In 2022, Kaveh was inducted into the Kentucky Bourbon Hall of Fame's 20th anniversary class, cementing his place among industry pioneers and visionaries. For more information, visit rabbitholedistillery.com.

ABOUT PERNOD RICARD USA^®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com

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Kavalan Unveils Limited '15th Anniversary' Vintage Whisky Duo

Kavalan presents American ex-Bourbon and Spanish Oloroso Sherry from the 2009 vintage year.

TAIPEI, Oct. 22, 2024 - Taiwan's premier distiller Kavalan is proud to announce the launch of its "15th Anniversary" Limited Edition Whisky Duo, the brand's oldest whiskies to date.

"In commemoration of this special anniversary, our team selected exceptional quality Spanish Oloroso Sherry and American ex-Bourbon casks from the distinguished 2009 vintage – a year that also marks the inaugural launch of these two casks in the Solist Series," said Mr. Y.T. Lee, CEO of Kavalan.

The bottle and packaging design embody the essence of the ageing process, a theme central to the distillery's heritage. Crafted to reflect the journey from pure new make spirit to matured whisky, the bottle maintains a transparent glass profile, symbolising clarity and quality. Designed as an exclusive gift set, it includes a coaster and whisky glass, enhancing the experience for enthusiasts to appreciate the depth and beauty of this limited-edition release. These expressions, available in 75cl bottles with an alcohol content of 50-59.9% ABV, embody 15 years of Kavalan's pursuit of excellence in the Solist Single Cask Strength series.

The Kavalan 15th Anniversary expressions will first launch in Taiwan in July and will be rolled out worldwide in October.

[Product Information]

Kavalan 15th Anniversary Vintage 2009 Oloroso Sherry Cask Strength Single Malt Whisky

Contain: 750 ml whisky, a gradient coaster and a metallic-coloured whisky-nosing glass, product card

Alcohol by volume: 50-59.9%

Colour: Dark raisin

Nose: Plum and mixed dried fruits, balanced by citrus and caramel sweetness. Lush aroma of candied-cherries, raisins, and almonds, finishing with delicate vanilla, showcasing Kavalan's signature tropical fruit style.

Palate: Dark chocolate and captivating espresso aroma, followed by toasty brown sugar, intertwine with

rich woody notes. Refined tannins with cinnamon and clove create a balanced, warm sensation.

Kavalan 15th Anniversary Vintage 2009 ex-Bourbon Cask Strength Single Malt Whisky

Contain: 750 ml whisky, a gradient coaster and a metallic-coloured whisky-nosing glass, product card

Alcohol by volume: 50-59.9%

Colour: Luminous deep amber

Nose: Bright honey and syrup dance with pronounced roasted almond and stone fruit flavours. Layers of vanilla and buttery undertones follow, accompanied by the subtle aroma of malt and toasted bread, ending with the charming scent of rose essential oil.

Palate: Like savouring silky almond tofu, the intense tropical fruit fragrance unfolds. Dense vanilla ice cream enriches the texture, reminiscent of indulging in a sweet feast of exquisite buttery cake.

About Kavalan Distillery

Kavalan Distillery in Yilan County has been pioneering the art of single malt whisky in Taiwan since 2005. Our whisky, aged in intense humidity and heat, sources the crystal meltwaters of Snow Mountain and is enhanced by sea and mountain breezes. These conditions combine to create Kavalan's signature creaminess. Taking Yilan County's old name, our distillery is backed by about 40 years of beverage-making under parent company, King Car Group. We have collected 800 gold awards or higher from the industry's most competitive contests. Visit www.kavalanwhisky.com

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Bruichladdich Distillery and ButcherBox Join Forces to Create Two "Perfectly Paired" Holiday Feasts

The two box bundles, "Cheers & Chops" and "Scotch & Sear," will feature a selection of meat and seafood, along with a bottle of Bruichladdich The Classic Laddie or Port Charlotte 10 Scotch whisky. Each curated for holiday gifting and entertaining in mind.

NEW YORK, Oct. 22, 2024 Bruichladdich Distillery, the award-winning single malt Scotch whisky distillery based on Islay, is proud to announce an exclusive partnership with ButcherBox, the leading direct-to-consumer meat and seafood brand. Through this partnership, the two B Corp certified brands are uniting to bring their passion for quality, sustainability, and exceptional experiences to surprise and delight consumers over the holidays.

The partnership includes two highly crafted box bundles that feature a pairing of Bruichladdich's premium whiskies, The Classic Laddie or Port Charlotte 10, alongside ButcherBox's high-quality, sustainably sourced proteins. Each box promises to deliver an unforgettable culinary experience, allowing whisky enthusiasts and food connoisseurs alike to indulge in a unique fusion of flavors and textures this holiday season. Each box also includes access to a digital recipe booklet that features a series of inviting recipes that showcase how to create the perfect meat and whisky cocktail pairings for holiday season meals.

The "Cheers & Chops" ($175) includes bacon, top sirloin, premium steak tips, boneless pork chops, gulf shrimp, and The Classic Laddie – an unpeated single malt Scotch whisky made from 100% Scottish barley and matured in a range of casks to create an elegant and complex whisky with a sea-salt tang. Recipe pairings include Pork Schnitzel with a Hebridean Whisky Sour, and Beef Bourguignon with a 'Not Your Classic' Manhattan.

The "Scotch & Sear" ($285-295) includes scallops, bacon, filet mignon, ribeye, sablefish, wild-caught salmon, and lobster tails. Customers have the option to select The Classic Laddie or Port Charlotte 10 – a heavily peated Scotch whisky made from 100% Scottish barley that offers a balanced, heathery style of barbeque smoke. Recipe pairings include Steak Frites with Sauce Diane with a Smoky Rob Roy featuring Port Charlotte 10 and Sablefish with Lentils with an Islay Time Spritz featuring The Classic Laddie.

"As a B Corp certified distillery, we believe in using our business as a force for good, and it's brilliant to partner with a like-minded company who shares our commitment to flavor, quality ingredients and sustainability," says Douglas Taylor, Bruichladdich Distillery CEO. "Working with ButcherBox allows us to bring together the finest meat and seafood with two of our most popular Islay single malt Scotch whiskies, creating an unforgettable dining experience this holiday season."

Aligning with ButcherBox's commitment to ethical and sustainable practices, to curate a selection of high-quality and humanely cultivated meat products, this collaboration reflects Bruichladdich's dedication to responsible production methods and environmental stewardship, by focusing on barley provenance and investment in their community on the island of Islay, Scotland. This dedication has earned B Corp certifications for each brand – which requires a rigorous assessment to ensure a company meets the highest standards of verified social and environmental performance, public transparency, and legal accountability – historically difficult achievements in both the spirits and meatpacking industries.

The partnership not only celebrates exceptional taste but also a shared vision of promoting a more conscious and responsible food and agriculture system worldwide. 

"Gathering with friends and family around the table for the holidays can be an overwhelming experience, particularly for the hosts, but with our unique Bruichladdich pairing, it doesn't have to be," said Mike Salguero, founder and CEO of ButcherBox. "Being able to find partners that align to our mission of doing good for all is something we truly value and will change the way consumers host gatherings at home this holiday season."

In addition to meal and cocktail recipes, the "Your Holiday Feast, Perfectly Paired" recipe booklet includes educational materials that provide insight into how the two brands selected each meat and mixology pairing, and guidance to help customers elevate their experience with tips and tricks of the trade, such as on how to properly temper and rest proteins and set up their prep stations to craft the perfect cocktail. 

The Bruichladdich x ButcherBox "Perfectly Paired" box bundles are available for purchase at https://butcherbox.bruichladdich.com/.

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Silverbelly Whiskey, A Premium Spirit Distilled Exclusively for and Hand-Selected by Alan Jackson, Announces First Annual Allocated "Birthday Whiskey" Varietal in Honor of Musician's 66th Birthday

NASHVILLE, Tenn., Oct. 17, 2024 - Silverbelly Whiskey is pleased to announce the latest launch of their Silverbelly "Birthday Whiskey" offering, in honor of the acclaimed musician's 66th birthday.

The brand's most recent release, priced at $99, features a 6.6-year-old straight bourbon whiskey (in tribute to Alan's 66th birthday), coming in at 101.7 proof (to commemorate his actual day of birth: 10/17). The whiskey also incorporates a highly unique mash bill of 66% corn, 29% rye and 5% barley distilled, aged and bottled in the hills of Tennessee.

Silverbelly plans an extremely limited release of 1,958 bottles (in honor of Alan's birth year) online on silverbellywhiskey.com as well in select markets across the country (TN, OK, WI, MI, TX and FL), available for presale now and shipping in early November.

"One of the most exciting things about working for Alan Jackson is his innovation when it comes to pushing the boundaries from a creative perspective," states Robbie Goldsmith, CEO of Silverbelly Whiskey. Goldsmith continues, "Given how hyper-competitive the spirits industry is at the moment, I truly believe it's important to find ways to continue to differentiate and I think we're continuing to show our ability to do just that with this product. We are excited to be able to continue our focus on authenticity with products paying homage to a lifetime of achievements, legendary music and great whiskey."

About Silverbelly Whiskey
Silverbelly Whiskey combines two American traditions - whiskey and country music - to create a spirit worthy of honoring Jackson's historic career.

Named after the color of the country icon's Stetson cowboy hat, the "classic" (UPROXX) whiskey uses a unique batch numbering system, with each batch named in chronological order after Jackson's 35 career chart-topping songs.

Available via 1000+ retailers in over 15 states, online in 47 states and the United Kingdom, Silverbelly's current release follows the early success of releases named after the fan-favorites "Here In The Real World", "Wanted" and "Chasin' That Neon Rainbow" and "I'd Love You All Over Again."

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DEWAR'S® BLENDED SCOTCH WHISKY ADDS DOUBLE DOUBLE 38-YEAR-OLD BLENDED MALT TO ITS ILLUSTRIOUS COLLECTOR'S SERIES

Created to honor the Northern Highland region of Scotland, Double Double 38 pairs perfectly with exclusive chocolate range from Chef Gabriel Kreuther

HAMILTON, Bermuda, Oct. 16, 2024 DEWAR'S® Blended Scotch Whisky proudly announces the second release in its Collector's Series: DEWAR'S Double Double 38-Year-Old Whisky. This strictly limited-edition whisky pays tribute to the stunning Northern Highlands, offering a rare, blended malt whisky that exemplifies DEWAR'S craftsmanship and sets a new standard for luxury whisky.

This latest innovation follows DEWAR'S global rebrand, introduced through the recent launch of the brand's "Here's to the Story" platform, a tribute to its nearly 180-year legacy of pioneering spirit and commitment to inspiring life's most enriching discoveries.

Crafted by six-time Master Blender of the Year Stephanie Macleod, DEWAR'S Double Double 38-Year-Old showcases DEWAR'S unique four-stage aging process, while paying homage to the Northern Highlands of Scotland. This innovative method begins with a carefully selected blend of single malt whiskies from the Islay and Highland regions, each aged for at least 38 years. After blending, the whiskies are aged an additional month in their original casks.

What sets this whisky apart is the inclusion and blending of a reserved portion of 2023's release - DEWAR'S Double Double 37-Year-Old - which was held back and given an extra year to mature. This pioneering technique of blending successive releases annually is a brand-led innovation, showcasing how DEWAR'S continues to raise the bar in luxury whisky. The final blend is then transferred into Pedro Ximenez sherry casks, previously used to age the prestigious ROYAL BRACKLA® Highland Single Malt Scotch Whisky, for several additional months of maturation. This final finishing process deepens the whisky's complexity, resulting in an exquisitely aromatic and nuanced finish.

Stephanie Macleod, Master Blender for DEWAR'S, commented: "Creating Double Double 38-Year-Old allowed us to explore the full potential of our unique four-stage aging process, blending tradition with a forward-thinking approach to Scotch whisky. This blend is meticulously crafted using some of Scotland's finest Highland and Islay malts, each aged for at least 38 years, and then finished in Pedro Ximenez sherry casks, adding layers of richness and complexity."

Joining the first release in the Collector's Series introduced last fall, this luxurious whisky opens with notes of aromatic white flowers and citrus, followed by creamy vanilla, toasted cereals, a hint of succulent frangipane, and a subtle whisp of smoke. The Pedro Ximenez sherry casks impart additional flavors of dried figs and plums, with a taste reminiscent of dark chocolate shavings on indulgent hot cocoa.

Brian Cox, Vice President of DEWAR'S North America, added, "With our Dewar's 38-Year-Old Blended Malt, we are exploring one of the many futures of blended Scotch—a category that is premiumizing and evolving with the times. Our unique four-stage aging process elevates the whisky's complexity by expanding the depth but also breadth of flavor notes that are traditionally found in Scotch whisky. This release makes Dewar's a standout innovator in the luxury whisky segment and it reflects the same dedication to craftsmanship and whisky exploration as our recently launched 'Here's to the Story' brand platform, which celebrates the richness of our traditions while inviting whisky lovers to savor and enjoy new moments of discovery."

To enhance the experience, DEWAR'S has partnered with renowned Two Star Michelin Chef Gabriel Kreuther, leveraging his expertise to create custom chocolates that perfectly complement the whisky's complex and distinctive flavor profile. These bespoke chocolates are crafted to reflect the whisky's exceptional flavor and even include a small portion of the 38-year-old whisky, delivering a truly indulgent experience. Offered as a complimentary gift via QR code when purchasing DEWAR'S Double Double 38 Year Old from Dewars.com.

For those looking to explore the whisky in a unique way, DEWAR'S North American Brand Ambassador Gabriel Cardarella will guide enthusiasts through a multi-sensory tasting experience via a QR code on the bottle's packaging, highlighting the unique process and regional influences of this exceptional blend.

Additionally, a 19-piece set of these artisan chocolates infused with DEWAR'S Double Double 38 Year Old will be available for purchase at kreutherchocolate.com for a limited time, in addition to his existing premium collection. Kreuther's custom chocolates continue his partnership with DEWAR'S Scotch Whisky for its Collector's Series, following his curation of a dinner inspired by the collection's 37 Year Old liquid last year.

Priced at $2,199, DEWAR'S Double Double 38-Year-Old is a legendary tribute to Scotland's finest whisky regions, crafted with a dedication to quality that ensures every sip is a nod to the brand's pioneering spirit. It is available at 48.8% ABV in 375ml bottles at spirits retailers.

For more information on DEWAR'S whisky products, please visit www.dewars.com or follow us on Facebook, Instagram, and YouTube.

About DEWAR'S
Founded in 1846 by John Dewar, DEWAR'S® has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series. DEWAR'S Caribbean Smooth and the exclusive DEWAR'S 25. These whiskies are crafted using the DEWAR'S oak marrying ageing process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About Bacardi Limited
Bacardi Limited, the world's largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, D'USSÉ® Cognac, ANGEL'S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram or Twitter.

ENJOY RESPONSIBLY ©2024 DEWAR'S BLENDED SCOTCH WHISKY 43% ALC. BY VOL

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Von Payne Black Named Best Infused Whiskey in the World at the 2024 San Francisco World Spirits Competition

Von Payne Black Wins Best in Class, Securing its Spot as the Ultimate Infused Whiskey

CLEARWATER, Fla., Oct. 17, 2024 - Von Payne Spirits is thrilled to announce that Von Payne Black, our unique black currant-infused whiskey, has been crowned Best Infused Whiskey in the World at the prestigious 2024 San Francisco World Spirits Competition. This accolade follows our prior Double Gold Medal win, further solidifying Von Payne Black's place among the finest whiskeys globally.

Known for its bold infusion of rich black currant and its iconic gargoyle bottle, Von Payne Black has captivated whiskey lovers worldwide with its unconventional flavor profile. Winning Best in Class at the San Francisco competition—a benchmark event in the industry—marks a pinnacle achievement for the brand.

"We're beyond honored to be named Best Infused Whiskey in the World," says Steve Allen, Founder of Von Payne Spirits. "This recognition at such a respected event, especially after already winning Double Gold, is a testament to the quality and craftsmanship behind Von Payne. This award puts us at the top, and it reflects our commitment to pushing the boundaries of what whiskey can be."

The San Francisco World Spirits Competition, now in its 24th year, is one of the most esteemed spirits competitions globally. Winning top honors here represents a gold standard of excellence and innovation. Von Payne Black's victory sets it apart in a crowded market, highlighting the brand's trailblazing approach to flavor infusion.

With its striking design and bold taste, Von Payne Black is designed for those who embrace the unexpected, pushing the boundaries of tradition while delivering a premium whiskey experience.

Von Payne Spirits is experiencing tremendous growth, now proudly available in 17 states and 4 countries. With their recent expansion into Arizona, Nevada, Colorado, the UK, Poland, and Canada, they are reaching new markets and connecting with whiskey enthusiasts around the world.

About Von Payne Spirits: Von Payne Spirits, based in Clearwater, FL, is dedicated to producing premium, innovative spirits that challenge the norms and captivate consumers. Our flagship product, Von Payne Black, is an award-winning blended whiskey infused with natural black currant, known for its smooth, rich taste profile and unique presentation. Inspired by the dark and edgy essence of alternative subcultures, Von Payne Spirits is all about expanding the possibilities of the night and changing how people think about whiskey. For more information, please visit www.vonpayne.com

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EIGHT OAKS CELEBRATES EIGHTH ANNIVERSARY YEAR WITH A NEW LOOK

Eight Oaks is launching an evolution of its brand with a new style.

New Tripoli, Pa  October 17, 2024—In celebration of their eighth anniversary, Eight Oaks introduces an updated brand that reflects their dedication to their purpose and recognizes the meaningful, everyday work that goes far beyond just making whiskey.

According to founder and CEO, Chad Butters, “At the heart of everything we do is our commitment to help make our community a better place—and it’s that purpose that drives us each day.”

Butters continued, “While some say ‘grain to glass,’ for us, that’s never represented the full spectrum of what our farm is capable of. Instead, we focus on a sustained cycle beginning and ending with our purpose. We’re not just farmers and distillers – we’re members of this community.”

Chief Operating Officer, Carly Snyder, elaborated on the Eight Oaks ecosystem, “For us, it’s the endless cycle, an infinite system of values that drives everything we do. Our ecosystem captures who we are and it’s this community at the heart of our work. Each part of that system builds on the next—so our purpose renews the land, which nurtures our farm, and that inspires our spirits, which then gathers the community that supports our purpose.”

Butters added, “We built our farm distillery as a place for those who believe in building a better community, and in turn, it’s this community that supports our ability to do just that.”

Eight Oaks Chief Brand Officer, Josh Van Den Berg, talked about what the new brand means to their work, “We produce terroir-driven, award-winning spirits from what the land provides us—so we mill, mash, distill, age, and bottle what we grow, and our new bottles and logos help tell a beautiful visual story of that process.”

Van Den Berg continued, “From the tractor tread details in our closures to other nods to farming in our bottles and labels, we are excited for our fans to see and discover how we honor both farming and our community with this new brand.”

The new Eight Oaks spirit line has five tiers: A Farm Flagship Tier, with Eight Oaks’ fans' beloved Applejack, Bourbon, and Rye; a Farm Reserve Tier with favorites like Pinot Bourbon and Port Rye, along with a Field Fresh Tier with Eight Oaks’ Gin and Vodka. There is also the Eight Oaks Ready-to-Drink Cocktail tier with the Old-Fashioned and Manhattan along with a few surprises that are coming soon.

A fifth tier represents a look to the future for Eight Oaks. This tier is called the Farmer’s Spirit, and it honors the ingenuity of farmers. That ingenuity guides Eight Oaks' distillation process and maintains the authenticity of what Eight Oaks creates. Van Den Berg said, “Watch for more spirit launches in the future—our team is excited for folks to try these new expressions from us soon.”

You can find the new Eight Oaks bottles at the distillery, Allentown Farmer’s Market, online at eightoaksdistillery.com, or soon at your local Fine Wine & Good Spirits stores.

Join Eight Oaks at the distillery as they kick off their brand launch weekend, starting Thursday, October 17, 2024, with great food and cocktails, music, and giveaways.

 

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Eight Oaks is a Veteran-Owned, Family-Run, Farm-Grown craft distillery located in the rolling farmlands of Pennsylvania's Lehigh Valley. Known for our Pennsylvania Rye Whiskey and Applejack, Eight Oaks is both a farm and a distillery. We craft award-winning whiskeys and spirits from regeneratively farmed rye, barley, wheat, non-GMO corn, and apples grown by us and our community in the Lehigh Valley. We grow what we drink and believe that our spirits are just the starting point for building a better community. For more information about this story or Eight Oaks please contact Josh Van Den Berg, Chief Brand Officer at 414-732-7182 or jvandenberg@eightoaksdistillery.com

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Yellowstone Bourbon Announces 2024 Bourbon Giftpack

Exclusively for the holiday season, the special giftpack includes three award-winning Yellowstone Bourbon varieties

ST. LOUIS, Oct. 15, 2024 Yellowstone Bourbon announced it will release the 2024 Bourbon Giftpack this month. The Giftpack showcases three award-winning innovations from the Yellowstone Bourbon family: Yellowstone Select, Yellowstone Special Finishes Collection Toasted and Yellowstone Special Finishes Collection Rum Cask.

Packaged in a decorative box and available at local retailers nationwide at a minimum suggested retail price of $49.99, the Yellowstone Giftpack is the first multi-bottle pack by Yellowstone and the first time these Yellowstone expressions have been offered together in 375mL sizes.

"Our new Yellowstone Giftpack is the perfect holiday gift for fans of premium bourbon and outdoor enthusiasts alike," said Kelly Panzitta, brand manager for Yellowstone Bourbon. "These three award-winning varieties also offer those new to bourbon the chance to try them in an affordable, approachable way and have some fun creating cocktails with a brand that has a lot of talkability built into its history."

Featured Bourbons:
Yellowstone Select

• Awarded Double Gold by the 2024 SIP Awards, Yellowstone Select is the brand's flagship Kentucky Straight Bourbon Whiskey.
• The blend of 4- and 7-year bourbons is bottled at 93 proof (46.5% ABV).
• It features an aroma of rye spice with soft, leathered cherries, flavors of smoked caramel with hints of vanilla and honey on the palate and a smokey oak brown sugar finish.

Yellowstone Special Finishes Collection Toasted

• With a Double Gold medal from the 2024 San Francisco World Spirits Competition, Yellowstone Toasted is the first in Yellowstone's Special Finishes Collection.
• Made from finishing Yellowstone Select with toasted oak staves, this 100-proof (50% ABV) bourbon brings extra character.
• Notes of toasted caramel, vanilla, hints and fall spices and cinnamon on the nose are followed by flavors of walnut, toffee, black tea and white pepper with a crisp oak finish featuring cocoa and tobacco.

Yellowstone Special Finishes Collection Rum Cask

• Winner of a Platinum award from the 2024 ASCOT Awards, Yellowstone Rum Cask is the second of Yellowstone's Special Finishes Collection expressions.
• Finishing Yellowstone Select for nine weeks in rum cask barrels from Havana, Cuba, imparts notes of spice and tropical sweetness for a unique flavor profile.
• Bottled at 100 proof (50% ABV), Yellowstone Rum Cask features an aroma of gingerbread, poached pear and fresh-cut hay, notes of toasted marshmallow, crème brûlée, toffee and toasted oak on the palate, and a long honey finish with tobacco, clove and cocoa-seasoned oak.

About Yellowstone Bourbon
Founded by pioneer distiller Joseph Bernard Dant, Yellowstone Bourbon was named for our country's very first national park in 1872. In 2011, seventh-generation Master Distiller Steve Beam – a descendant of both the Dant and Beam distilling families – founded Lebanon, Kentucky-based Limestone Branch Distillery and resurrected the Yellowstone brand with the creation of Yellowstone Select Bourbon. Since 2018, Yellowstone Bourbon has partnered with the National Parks Conservation Association and is one of NPCA's largest annual corporate sponsors, donating nearly $750,000 to preserve national parks. To learn more visit YellowstoneBourbon.com, LimestoneBranch.com and follow on Facebook and Instagram.

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com

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JOHNNIE WALKER AND LUXURY SKIWEAR BRAND PERFECT MOMENT LAUNCH JOHNNIE WALKER BLUE LABEL ICE CHALET - THE PERFECT ACCESSORY TO MARK YOUR ARRIVAL AT LUXURY APRÈS SKI - THROUGH A CAMPAIGN STARRING PRIYANKA CHOPRA JONAS

NEW YORK, Oct. 15, 2024  Johnnie Walker, the world's number one Scotch Whisky¹, launches the limited-edition Johnnie Walker Blue Label Ice Chalet in collaboration with luxury skiwear and lifestyle brand, Perfect Moment. Unveiled by Johnnie Walker Blue Label ambassador and Perfect Moment shareholder, Priyanka Chopra Jonas, Blue Label Ice Chalet captures the essence of the luxury après-ski experience, featuring a rare new blend crafted by Master Blender Emma Walker, along with a bottle and bag designed by Perfect Moment and inspired by 'Blue Hour'—the magical time when skiing is done and turns to socializing.

The new Johnnie Walker expression sees the whisky brand's iconic square shape meet Perfect Moment's bold star logo and houndstooth pattern, in a striking deep blue bottle and a bespoke bottle bag that transforms into a stylish, reversible crossbody bag, after removing the bottle. To celebrate the partnership, Perfect Moment is launching the capsule skiwear collection for both women and men, featuring coordinating designs, which has been inspired by the Johnnie Walker Blue Label Ice Chalet design.

Speaking of the collaboration, actress and producer Priyanka Chopra Jonas says: "The quintessential après-ski moment embodies the fusion of great fashion and good friends, ideally accompanied by an exceptional drink. Johnnie Walker Blue Label Ice Chalet captures this essence perfectly, with a nod to the freshness of the mountains and a crossbody bag that looks as good on the snowy slopes as it does by the fireside."

Building on Johnnie Walker Blue Label's commitment to partnering with luxury pioneers who shape culture through their craft, Perfect Moment, founded in Chamonix in 1984, is a high-performance, luxury skiwear brand that combines technical excellence with fashion-forward designs. A favorite on the slopes among many celebrity fans, Perfect Moment transitions effortlessly from the slopes to the city, the beach, and back again. Crafted from a new liquid blue and silver fabric, the new collection is inspired by the magic of the 'blue hour'.

Jane Gottschalk, Co-Founder & Creative Director at Perfect Moment, added: "I'm thrilled to unveil our collaboration with Johnnie Walker for the Blue Label Ice Chalet bottle and Perfect Moment bag. Our goal was to capture the essence of the après-ski experience with a focus on luxury and meticulous attention to detail. Staying true to our brand's DNA, we've highlighted our iconic North star motif, our brand's icon. This collaboration embodies the spirit of creating memorable moments, seamlessly transitioning from the slopes to the city, and reflecting the evolution of Perfect Moment as a leader in fashion-forward, high-performance design."

Johnnie Walker Blue Label is an icon of modern luxury, handcrafted in small batches using skills and techniques reserved only for whiskies of the highest quality, to guarantee exceptional depth of flavor. Inspired by après-ski with friends, Johnnie Walker Blue Label Ice Chalet blends whiskies from distilleries at the highest elevations in Scotland, creating a velvety-smooth blend that evokes salted honey, cacao, and soft malt characters.

João Matos, Johnnie Walker's Global Marketing and Innovation Director adds: "Luxury Après Ski has surged in popularity in recent years*, marking a transition from slopes to socializing that has opened the door to a new occasion. These moments already feel special, but we wanted to elevate them further by creating a Scotch whisky specifically blended to be enjoyed during 'Blue Hour'. Collaborating with Perfect Moment and Priyanka has enabled us to perfectly blend the worlds of Après Ski and fashion to create an unmatched luxury experience."

The new limited release will be showcased at a series of global events, starting with a launch in London and New York in October, with consumer experiences opening in January in key luxury Après Ski locations.

Johnnie Walker Blue Label Ice Chalet and crossbody bag will be available to buy both online and in select stores globally from October 14^th 2024.

*The global ski market, which includes Après Ski was valued at approximately $12 billion in 2023 and is anticipated to continue its expansion at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2032 (Mark Wide Research).

About Johnnie Walker:

Johnnie Walker is the world's number 1 Scotch Whisky brand* (IWSR 2023) & the world's number one International Spirits Brand* (IWSR 2023 Relative Market Share), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above all else.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Blonde, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years, and Blue Label. Together they account for over 22 million cases sold annually (IWSR, 2023). Johnnie Walker is also the number one best-selling Scotch and number one trending Scotch (Drinks International, 2024).

*By RSV 2023

About Diageo:

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan's, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

About Perfect Moment:

Founded in 1984, in the mountains of Chamonix, Perfect Moment Ltd. (NYSE American: PMNT) is a high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs, resulting in pieces that transition effortlessly from the slopes to the city, the beach and back again.

Initially the vision of professional skier Thierry Donard, the brand was built on a sense of adventure for over 20 years. Donard, fueled by his personal experiences, was driven by a desire to create pieces that offered quality, style and performance, in the pursuit of every athlete's dream 'The Perfect Moment.'

In 2010 British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. Under Jane's creative direction Perfect Moment was injected with a new style focus, one that reignited the spirit of the heritage brand, as such, the designs evolved into the distinct statement pieces synonymous with the brand as we know it today.

¹ IWSR 2023 in value

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Old Forester® Returns to Texas With Release of Third Annual King Ranch Limited-Edition Whiskey

LOUISVILLE, Ky., Oct. 15, 2024 Old Forester®, the first bottled bourbon, and King Ranch, the birthplace of American Ranching, today released the third annual batch of their limited-edition whiskey – Old Forester King Ranch.

The bourbon pays homage to the hard work, ingenuity and lasting legacy of two iconic brands with 300 years of combined American history – the heritage of the Brown family of Brown-Forman and the lineage of King Ranch founder Richard King.

"This bourbon is rich and bold in taste – the perfect tribute to two rich and bold American brands," said Old Forester Assistant Master Distiller Caleb Trigo.

Available only in Texas starting October 15, 2024, Old Forester King Ranch Edition is bottled at 105 proof from a proprietary batch of Old Forester Bourbon using heavily charred barrels. The bourbon is finished through King Ranch mesquite charcoal. The charcoal was created from mesquite trees harvested from the ranch, a process that brings a touch of Texas and helps highlight the bold flavor notes of the bourbon.

"We are proud of our continued partnership with Old Forester and looking forward to another release of this special product," said Robert Hodgen, CEO of King Ranch. "Texans have found the whiskey a rare treat and every year have been anxiously anticipating its release each October."

"Bourbon lovers across Texas will sip the unique blend of flavors that live up to the legacy of our founder, George Garvin Brown, with quality and taste while honoring the impact King Ranch has had on the Lone Star State – and on American ranching," Trigo said. "The first two batches, released in 2022 and 2023, sold very quickly so we are honored to bring this bottle back to shelves in 2024."

Tasting Notes:

Color: Maple Syrup
Aroma: Dried cherries, cranberries, toasted pecans and marshmallows drizzled with sorghum molasses.
Flavor: Sweet dark chocolate, tobacco and leather spices mingle with toasted and caramelized oak and nut character.
Finish: Long and warming

The suggested retail price for King Ranch is $99.99, and will only be available in Texas.

About Old Forester Bourbon:

Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

About King Ranch, Inc.

King Ranch, Inc., is a privately held agribusiness, real estate and natural resource management company established in 1853 and owner of the historic 825,000-acre King Ranch. The Company has various farming and ranching activities across Texas, Florida and California and also operates the famous King Ranch Saddle Shop. To learn more about King Ranch, Inc., visit https://king-ranch.com/

Please sip responsibly.
Old Forester Kentucky Straight Bourbon Whisky, 52% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2023 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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Bear Fight Whiskey Announces Partnership with "Suits" Star, Gabriel Macht

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Award-Winning Whiskey Brand Joins Forces with Actor, Director and Producer for Creative Partnership

RALEIGH, N.C., Oct. 10, 2024 Bear Fight Whiskey, an award-winning Next Century Spirits brand, has officially partnered with actor, director and producer, Gabriel Macht. Known and beloved as Harvey Specter on the record-breaking, acclaimed show "Suits," Macht joins Bear Fight as a creative partner and equity stakeholder.

As a prolific creative, Macht will take center stage in the brand's inaugural commercial campaign debuting in early 2025. Macht's partnership will bring his signature charisma and sharp presence to the equally bold whiskey brand. Through this collaboration, Macht and team Bear Fight aim to unify established whiskey lovers and the whiskey curious alike, all revolving around the thought-provoking question: "What's your Bear Fight?"

"I've been a long-time whiskey fan, so linking arms with Bear Fight and Next Century Spirits was a compelling opportunity I was eager to jump on. I've always been drawn to projects that are bold and unique, and Bear Fight is no exception. The brand challenges tradition, bringing new-world methods and attributes to the spirits realm," said Macht, Bear Fight creative partner. "As a proud whiskey enthusiast, I'm excited to tap into my creativity and help define the Bear Fight brand while building a sense of connection and enjoying a few 'new' fashioneds along the way."

Bear Fight is a highly awarded whiskey brand renowned for its bold, yet approachable flavors, innovative whiskey making and biting sense of humor. Its portfolio includes two expressions: American Single Malt Whiskey, which uses three types of oak barrels to develop a distinct depth of flavor, and Kentucky Reserve Bourbon, which is finished in reposado tequila barrels.

"Partnering with Gabriel felt like a natural next step for Bear Fight. Ultimately, he is the Bear Fight brand personified: confident, sophisticated, elegant all while remaining approachable," said Anthony Moniello, Next Century Spirits Co-CEO. "Welcoming him to the team will help bolster this top-performing brand within the Next Century Spirits portfolio, helping deepen our trust as a multinational spirits company and exemplifying our ability to create best-in-class, award-winning spirits."

Macht is among exceptional company on the Bear Fight team, as Seth MacFarlane will continue as a founding investor along with entrepreneur and investor Matthew Bronfman, Valedor Partners and Next Century Spirits.

For more information, visit www.bearfightwhiskey.com and follow on Instagram: @BearFightWhiskey.

About Bear Fight Whiskey 
Every triumph deserves a toast, and there's only one drink that truly embodies the spirit of victory: Bear Fight Whiskey. Bear Fight Whiskey is meticulously crafted to bring seasoned whiskey aficionados and newcomers alike together around a whiskey that's just damn good! Bear Fight is more than just a whiskey—it's a celebration in every sip.

About Next Century Spirits
Next Century Spirits (NCS), headquartered in Zebulon, North Carolina, is a full-service distilled spirits and marketing company. NCS specializes in the creation and processing of distilled spirits for private label, bulk and NCS-owned brands. Next Century Spirits owned brands have won numerous industry awards and the company was recognized as the 2021 North Carolina Distillery of the Year. Bear Fight American Single Malt Whiskey, an NCS-owned brand, is considered one of the top American Whiskies in the world according to New York International Spirits Competition (NYISC) and won a Double Gold & Best in Category Award which was cited in Forbes magazine. The expression also won Best in Category for a single malt under 12 years old at the World Whiskies Awards. NCS products are available to ship to customers across the globe.

NCS Brand Group focuses on the marketing and distribution of its owned brands which include Numbskull, a cool mint and chocolate flavored whiskey, Bear Fight Whiskey, Creek Water American Whiskey, and Caddy Clubhouse Cocktails. The company recently acquired brands from Southwest Spirits & Wine (SSW) which added Nue Vodka, The Other 49 Bourbon, Sixty Men Bourbon, Calamity Gin, Henderson Whiskey and George Ocean Rum to the portfolio.

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