Eight Oaks is launching an evolution of its brand with a new style.
New Tripoli, Pa October 17, 2024—In celebration of their eighth anniversary, Eight Oaks introduces an updated brand that reflects their dedication to their purpose and recognizes the meaningful, everyday work that goes far beyond just making whiskey.
According to founder and CEO, Chad Butters, “At the heart of everything we do is our commitment to help make our community a better place—and it’s that purpose that drives us each day.”
Butters continued, “While some say ‘grain to glass,’ for us, that’s never represented the full spectrum of what our farm is capable of. Instead, we focus on a sustained cycle beginning and ending with our purpose. We’re not just farmers and distillers – we’re members of this community.”
Chief Operating Officer, Carly Snyder, elaborated on the Eight Oaks ecosystem, “For us, it’s the endless cycle, an infinite system of values that drives everything we do. Our ecosystem captures who we are and it’s this community at the heart of our work. Each part of that system builds on the next—so our purpose renews the land, which nurtures our farm, and that inspires our spirits, which then gathers the community that supports our purpose.”
Butters added, “We built our farm distillery as a place for those who believe in building a better community, and in turn, it’s this community that supports our ability to do just that.”
Eight Oaks Chief Brand Officer, Josh Van Den Berg, talked about what the new brand means to their work, “We produce terroir-driven, award-winning spirits from what the land provides us—so we mill, mash, distill, age, and bottle what we grow, and our new bottles and logos help tell a beautiful visual story of that process.”
Van Den Berg continued, “From the tractor tread details in our closures to other nods to farming in our bottles and labels, we are excited for our fans to see and discover how we honor both farming and our community with this new brand.”
The new Eight Oaks spirit line has five tiers: A Farm Flagship Tier, with Eight Oaks’ fans' beloved Applejack, Bourbon, and Rye; a Farm Reserve Tier with favorites like Pinot Bourbon and Port Rye, along with a Field Fresh Tier with Eight Oaks’ Gin and Vodka. There is also the Eight Oaks Ready-to-Drink Cocktail tier with the Old-Fashioned and Manhattan along with a few surprises that are coming soon.
A fifth tier represents a look to the future for Eight Oaks. This tier is called the Farmer’s Spirit, and it honors the ingenuity of farmers. That ingenuity guides Eight Oaks' distillation process and maintains the authenticity of what Eight Oaks creates. Van Den Berg said, “Watch for more spirit launches in the future—our team is excited for folks to try these new expressions from us soon.”
You can find the new Eight Oaks bottles at the distillery, Allentown Farmer’s Market, online at eightoaksdistillery.com, or soon at your local Fine Wine & Good Spirits stores.
Join Eight Oaks at the distillery as they kick off their brand launch weekend, starting Thursday, October 17, 2024, with great food and cocktails, music, and giveaways.
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Eight Oaks is a Veteran-Owned, Family-Run, Farm-Grown craft distillery located in the rolling farmlands of Pennsylvania's Lehigh Valley. Known for our Pennsylvania Rye Whiskey and Applejack, Eight Oaks is both a farm and a distillery. We craft award-winning whiskeys and spirits from regeneratively farmed rye, barley, wheat, non-GMO corn, and apples grown by us and our community in the Lehigh Valley. We grow what we drink and believe that our spirits are just the starting point for building a better community. For more information about this story or Eight Oaks please contact Josh Van Den Berg, Chief Brand Officer at 414-732-7182 or jvandenberg@eightoaksdistillery.com
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