Fireball Fuels the Fairway with Its Fire Iron That Covertly Stashes 50ml Shooters in the Club's Shaft

Now golfers across the nation can ignite the fun and bring the heat – quite literally – to courses all summer long

LOUISVILLE, Ky. , June 4, 2024- Fireball is shouting 'fore!' to scratch golfers and hackers, and everyone in between, not as a warning about an errant ball headed their way, but rather to celebrate the hot shots golfers are throwing back during their games. Introducing the Fireball Fire Iron. At first glance it appears to be an ordinary 5 iron nestled into a golf bag, but just beneath the surface lies the ultimate antidote to golf's often snooze-inducing norms: five 50ml shooters discreetly held along the club's shaft.

In a move set to rattle the very foundation of golf's traditional decorum, Fireball is challenging golfers to abandon the hushed tones, polite claps, and strict rules often associated with the game in favor of a lively round fueled by the fiery spirit of rebellion. That's where the Fire Iron comes into play – literally!

"Golf is a game about shots - taking them, making them and everything in between. So, as the world's #1 shot brand we thought we were in a unique position to caddie the game forward and towards a bit more unexpected fun on the course," said Danny Suich, Global Brand Director for Fireball. "We know our fans already enjoy celebrating – or mourning – their performance on the green with a birdie shot, but it can be hard to get our sweet cinnamon delight onto the course. With the Fire Iron golfers everywhere can play with fire and come out on top – regardless of what your scorecard says."

The Fire Iron allows golfers to enjoy a slice of fun and boasts a variety of par-tee friendly features:

• Smoking hot design elements, like Fireball's signature dragon on the club's face.
• Classy and functional features that add a touch of style and distinction on the course, including a sleek shaft and grip in Fireball's iconic red shade.
• While not designed to be a playable club, the Fire Iron is guaranteed to be the perfect addition to your golf bag with cleverly concealed birdie shot compartments to securely attach 50ml shooters and spark some mid-game shenanigans.

The Fireball Fire Iron goes on sale Friday, June 7 at 10:00 am EST for $24.99 at FireballWhisky.com. Supplies are limited with no guarantee of a mulligan, so get one before they are gone.

In 2023, Fireball declared that there was a "new Ball in golf" with the launch of its red jackets and the brand is making good on that promise year after year. Visit FireballWhisky.com to learn more about what Fireball has in store for golfers, and stay up to date on all things Fireball by following @FireballWhisky on Instagram and Facebook.

Golf club not designed to be used as sporting equipment.

About Fireball
Imagine standing face-to-face with a fire-breathing dragon who just ate a barrel of spicy cinnamon…that's Fireball Whisky. Tracing its roots all the way to Canada, Fireball is known to ignite any occasion – from a round of golf, to happy hour and everything in-between. Made using natural cinnamon flavor, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit https://www.fireballwhisky.com/.

Please Drink Responsibly. Whisky with Natural Cinnamon Flavor. 33%/Alc/Vol. Produced by Sazerac Company, Louisville, KY