World Whiskey Society Launches 20-Year-Old Family Reserve Whiskey

This Limited Edition Whiskey from World Whiskey Society is a tribute to AIKO Brands' Founder Igor Kogan and the 20th anniversary of AIKO Brands

NEW YORK, Dec. 20, 2024 -- World Whiskey Society (WWS), known for scouring the globe to create the world's most interesting whiskeys, is proud to announce its latest release: a 20-year-old Family Reserve cask-proof whiskey.

As AIKO Brands celebrates its 20th anniversary, they reflect on the extraordinary journey that has brought them here – a journey defined by craftsmanship, connection, and the enduring support of a loyal community of wine and spirits enthusiasts. Over two decades, AIKO Brands has grown into a symbol of passion and excellence, uniting people around the world with exceptional wine and spirits.

This year, they're marking this milestone with something truly extraordinary: the release of the Family Reserve, a whiskey that encapsulates the very essence of their heritage. Aged for 20 years, it is a rare and remarkable spirit crafted to honor the past, celebrate the present, and inspire the future.

"This special Family Reserve release is a tribute to our father, Igor Kogan, inspired by his vision to create something timeless and beautiful – something that brings people together to celebrate life's most precious moments. This release is more than just whiskey; it's a story of transformation, growth, and the relentless pursuit of excellence" says Alex and Irina Kogan, Founders of World Whiskey Society. "As we raise our glasses to two decades of AIKO Brands, we invite you to celebrate with us — honoring the past, savoring the present, and toasting to the future." adds Feliks Shekhtman, Aiko Brands Managing Partner. "Here's to the next 20 years of shared stories, laughter, and extraordinary whisky."

The Family Reserve is not just a whiskey; it's a heartfelt tribute to Igor Kogan, the visionary behind AIKO Brands. Born in Kiev, Ukraine, Igor was a man of remarkable talent and unyielding determination. A colonel in the Army, an educator, inventor, poet, musician, PhD, and later a college professor and entrepreneur in the United States, Igor's life was defined by creativity, intellect, and resilience.

Igor's dedication to building a strong family legacy and his belief that success can only be achieved through hard work formed the foundation upon which AIKO Brands was established and instilled that passion and values that are being carried on today through his daughter, Irina Kogan, son, Alex Kogan, and son-in-law, Feliks Shekhtman

The Family Reserve is a testament to the art of craftsmanship and mastery. Distilled at a renowned Kentucky distillery, the Family Reserve Cask Proof has been aged for 20 years with a Mash Bill of 74% Corn, 18% Rye, and 8% Malted Barley. A well-aged, luxurious dram with a harmonious balance of fruit, oak, and spice, all elevated by the nuances of roasted peanuts and butterscotch yielding exceptional depth and refinement.

This limited edition release is now available on WWS online shop and at select retailers nationwide for $1,500. For more information about WWS and its exceptional range of rare whiskeys, including this latest release, please visit https://worldwhiskey.com/.

To honor Igor's memory and his unwavering dedication to creating beauty in all things, 100% of the proceeds from the Family Reserve release will be donated to the Lustgarten Foundation. This organization is at the forefront of research and studies on pancreatic cancer, offering hope and advancing treatment for those impacted by this devastating disease.

About World Whiskey Society:
Established in 2020, the World Whiskey Society (WWS) comprises an ultra-premium collection of rare expressions previously unavailable to even the most sophisticated whiskey enthusiasts. WWS scours the globe far and wide with a singular goal in mind – uniqueness – before selecting a distillery partner to join WWS. Or they may choose to release something completely new by finishing small-batch American bourbon in exotic oak barrels from Japan. Whether it is the Classic Collection, the Reserve Collection, the tributes to Doc Holliday, or the Diamond Collection, WWS offers whiskies for everyday enjoyment and moments of celebration.

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Southern Distilling Company Touts American Single Malt Whiskey as Next Big Trend

First Contract Distiller to Offer New Whiskey Category

STATESVILLE, N.C., Dec. 18, 2024 - Known for its specialized customer service and quality whiskey production, North Carolina's Southern Distilling Company is the first contract distiller to offer bulk American Single Malt Whiskey production to new and existing clients. Southern Distilling Company has produced quality single malt whiskeys for nearly a decade and is eager to support the new American Single Malt Whiskey category.

"We support more than 140 clients globally today," said Vienna Barger, co-founder and COO of Southern Distilling Company. "We are thrilled to hear the recent landmark ruling from TTB establishing the new official American Single Malt Whiskey category."

Southern Distilling Company, home to a 20-acre campus with a state-of-the-art 36,000-square-foot distillery, is taking immediate orders for 2025 new fill. Sample kits are available for interested parties. As an established contract distiller, the company enjoys partnering with non-producing brand owners and investors, in addition to other distilleries, both large and small.

The fermentation and distillation system at Southern Distilling Company is optimally designed for single malt whiskey production at scale. The distillery can produce and age more than 20,000 barrels annually, with proven results from base malt and character malt runs for multiple client products.

"Since we established the company in 2013, we have always embraced both heritage and innovation," shared Pete Barger, co-founder and CEO of Southern Distilling Company. "I can't think of a better way to do that than opening our doors to many more American Single Malt Whiskey clients across the country and to our international partners."

For more information, visit SouthernDistillingCompany.com/contract-distilling/

About Southern Distilling Company
Southern Distilling Company has reignited North Carolina's distilling tradition while embracing the innovation of America's craft spirits industry. The 20-acre distillery campus is proudly located in Statesville, North Carolina, a city with a big role in bourbon's history. Before Prohibition, Statesville was known as the "Liquor Capital of the World." It is now home to a state-of-the-art 36,000 square-foot distillery where days are spent distilling the highest quality bourbons and ryes and watching over more than 65,000 barrels patiently aging in the rickhouses.

Southern Distilling Company has grown to become one of the country's largest privately owned distilleries since being co-founded by Pete and Vienna Barger in 2013. It offers a diverse range of standard and custom new fill whiskeys, extensive aged barrel inventory, warehouse barrel storage, private label production, and co-packing for more than 140 brands globally. Southern Distilling Company supports sustainability and regenerative agriculture processes and sources quality grains from farms within 20 miles of its facility. It also produces Southern Star bourbons and rye whiskeys—its own line of award-winning artisan spirits. The distillery, located along Interstate 77 near the I-40 interchange is open for tours, tastings, cocktails, and bottle sales. It also hosts public events and experiences throughout the year. For more information, visit SouthernDistillingCompany.com.

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WESTLAND DISTILLERY ANNOUNCES VICTORY AS TTB RATIFIES THE AMERICAN SINGLE MALT CATEGORY

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After 10+ Year Campaign Lead by Leading American Single Malt Producer,
U.S. Government's Alcohol and Tobacco Tax and Trade Bureau Issues New and Unique Definition Within American Whiskey Category

SEATTLE, Dec. 16, 2024- It started with an idea and led to over a decade of advocating, but Westland Distillery is thrilled to celebrate the official ratification of the American Single Malt Whiskey category, announced by the U.S. Government's Alcohol and Tobacco Tax and Trade Bureau (TTB). The Seattle distillery, a leader in the category, has been instrumental in achieving consensus in how to define American Single Malt, and lobbying the TTB to recognize it as its own official category within the broader world of American whiskey.

Before today, the TTB has only recognized a formal definition of single malt whisky if it's produced in Scotland. Now, thanks to Westland, which founded the American Single Malt Whiskey Commission in 2016 alongside nearly 100 other distiller-members, the U.S. formally recognizes American Single Malt Whiskey according to unique standards of identity:

• Mashed, distilled and aged in the United States
• Distilled entirely at one U.S. distillery
• Distilled to a proof of 160 or less
• Distilled from a fermented mash of 100% malted barley
• Stored in oak barrels (used, uncharred new, or charred new) with a maximum capacity of 700L
• Bottled at not less than 80 proof

This regulation defines the production standards for American single malt whiskey, and what distillers can and cannot state on labels. The final rule is scheduled to be published in the Federal Register on Wednesday, December 18, and the effective date is January 19, 2025.

"Westland was founded on the conviction that American Single Malt Whiskey could and should stand shoulder to shoulder with the finest whiskeys in the world," says Jason Moore, Westland's managing director. "For more than a decade we have been at the forefront of this new category diligently working to establish it on the global stage."

About Westland Distillery
Founded in 2010 in Seattle, WA, Westland Distillery is leading the emergence of the American Single Malt Whiskey category. Distilled, matured and bottled in the heart of the Pacific Northwest, their whiskeys bring a new and distinctly American voice to the world of single malt. To learn more about Westland Distillery, visit www.westlanddistillery.com. To receive updates on Westland's latest releases and distillery news, join us on Facebook at www.facebook.com/westlanddistillery, or on Twitter or Instagram at @westlandwhiskey.

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Kollea Unveils Exclusive Holiday Discount on Premium Whiskey Decanters - The Perfect Gift for Whiskey Lovers This Season

LOS ANGELES, Dec. 11, 2024  As the holiday season approaches, Kollea is excited to announce a special promotion to elevate your whiskey experience. For a limited time, whiskey enthusiasts can enjoy an exclusive 40% off on Kollea's entire collection of premium whiskey decanters. This festive offer makes it easier than ever to gift the ultimate symbol of appreciation and craftsmanship to the whiskey lover in your life—or to treat yourself to a luxurious decanter set for the season..

Craftsmanship and Luxury at Your Fingertips

At Kollea, the mission is clear: "The Classy Spirit Decanter for Every Whiskey Lover." As a brand founded on the core values of appreciation, gratitude, and craftsmanship, Kollea creates whiskey decanters that are not just functional but also stunning works of art. Each decanter is meticulously crafted to reflect the individuality and style of its owner.

The 40% off holiday discount is the perfect opportunity for whiskey enthusiasts to elevate their drinking experience with Kollea's meticulously crafted, high-quality decanters. Whether for gifting or adding a touch of elegance to any home bar, these decanters are sure to impress.

A Premium Collection for Every Whiskey Enthusiast

Kollea's holiday promotion includes the brand's entire range of decanters, from the Casino Series and Gun Series to the Space Sci-Fi collection. These exclusive decanters are as much about craftsmanship as they are about storytelling. Here's a closer look at some of Kollea's standout offerings:

Casino Series: Luck Meets Luxury

Inspired by the thrilling world of gaming, Kollea's Casino Series captures the excitement and elegance of casino games. The series features a variety of decanters that make both a bold statement and a functional centerpiece.

• Slot Whiskey Decanter Set: This 50.7 oz decanter features an eye-catching design inspired by the iconic slot machine. Paired with four dice-shaped glasses (7.7 oz each) and a wooden stand etched with the number "7", the Slot Decanter is a must-have for those who enjoy the thrill of a gamble. Its unique rollable wood attachment further enhances the aesthetic appeal, making it an unforgettable gift.
• Texas Hold 'Em Whiskey Decanter: New this year, the Texas Hold 'Em decanter joins the collection, bringing an exciting poker theme to your drinking experience. Designed for those who appreciate both whiskey and the game of poker, this decanter set is perfect for any occasion.

Gun Series: Bold and Unique Designs for the Modern Whiskey Lover

For those with a passion for firearms and bold design, the Gun ****Series is the ultimate choice. The AK-47 Gun Whiskey Decanter is a striking decanter made from high-quality, lead-free glass and crafted with incredible detail. With a hardwood handle and detachable liquor dispenser, the AK-47 Whiskey decanter combines elegance and edge, making it the perfect gift for anyone who appreciates unique and functional art.

Space Sci-Fi Series: A Journey Beyond the Stars

Take your whiskey experience to the next level with the Space Sci-Fi Series, a collection inspired by the legends of interstellar adventure. Each decanter in this series brings the excitement of space exploration to your drinking experience. The Spaceship Decanter features dynamic lines and exquisite craftsmanship, offering an unparalleled drinking experience. These decanters aren't just about whiskey; they are an invitation to embark on an interstellar fantasy journey while enjoying your favorite spirits.

Perfect Holiday Gifts for Whiskey Lovers

This holiday season, Kollea's whiskey decanters are the perfect gifts for loved ones, friends, colleagues, and family members who appreciate quality, craftsmanship, and style. Whether you're shopping for your dad, husband, brother, or a whiskey aficionado, these decanters make a lasting impression.

Beyond their beautiful designs, Kollea decanters are practical and designed to preserve the flavor of your whiskey, bourbon, scotch, or any other spirit of choice. The airtight stoppers enhance the decanting process, ensuring that each pour is as fresh and flavorful as the last. These decanters also serve as conversation starters, adding a touch of luxury and style to any home bar, man cave, or entertaining space.

The Spirit of Giving

At Kollea, every decanter is crafted with the intention of offering more than just a functional vessel; it's about creating memories and sharing moments of appreciation. Whether it's a special occasion like a birthday, anniversary, or housewarming, or simply a gesture of thanks, Kollea's decanters make the perfect gift for those who appreciate fine whiskey and good company.

As part of its holiday festivities, Kollea is also launching an exclusive holiday giveaway. For a limited time, customers who engage with Kollea on social media have the chance to win a $50 Amazon gift card.

Act Fast – Limited-Time Offer

This 40% off discount is a limited-time offer, and with the holidays fast approaching, there's no better time to shop for a unique and memorable gift.Whether you're treating yourself or buying for someone special, Kollea's decanters are designed to be both functional and luxurious, transforming any whiskey-drinking experience into something extraordinary.

Don't miss out—visit Kollea Official Website today to take advantage of this incredible holiday promotion. Follow Kollea Instagram, Facebook, and TikTok for the latest updates on new products, special offers, and festive giveaways.

About Kollea

Kollea is a renowned brand specializing in premium whiskey decanters that blend artistry, craftsmanship, and functionality. With a commitment to offering exceptional products that reflect the unique tastes of whiskey lovers, Kollea is dedicated to making every whiskey-drinking experience a celebration of craftsmanship and style.

For more information and to browse Kollea's full collection, visit Kollea.

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Oakley Spirits Unveils Limited Edition 20 Year Aged Single Barrel Kentucky Bourbon: Raising the Stakes with Style and Craftsmanship

LOUISVILLE, Ky., Dec. 12, 2024 - Oakley Spirits proudly announces the launch of its inaugural product: Rare Collector's Edition 20 Year Aged Single Barrel Kentucky Straight Bourbon. Inspired by the adventurous, indomitable character of the legendary Annie Oakley, this exceptional spirit is more than a bourbon, it is an embodiment of a lifestyle that encourages adventure, exploration, and the pursuit of excellence.

Like the legendary Annie Oakley, who broke barriers and paved the way for future generations, Oakley Spirits inspires and unites, looking forward while honoring the past. Oakley is not only the first brand to launch with a 20-year-aged bourbon, but it is also the first in the world to utilize anti-fraud ink technology developed by Iridia and implemented by BAXUS on the Solana blockchain, offering complete certainty of provenance and assurance of a 100% tamper-proof seal. Oakley is embracing this novel technology, Bond by Solana Labs, to provide collectors and investors complete confidence that if opened or resold many decades into the future, their bottles of Oakley have verifiable tamper proof contents.

Oakley Spirits believes that every bottle tells a story and takes great pride in offering hand picked, hand numbered bottles embodying grace, elegance and a commitment to perfection. Its first release, a 20-year cask strength bourbon stands as a testament to this philosophy, reflecting the careful craftsmanship and patience required to create a truly remarkable product. Each barrel was handcrafted by one of Kentucky's oldest and most legendary distilleries for unique character, and for over two decades developed a rich, complex flavor profile and a deep red oak hue that speaks to both tradition and innovation.

Every perfectly balanced sip greets you with an exceptional nose of honeysuckle and baked peach, a smooth velvety midrange of German chocolate cake and toasted pecan, and an indulgent finish ranging from cracked pepper to smokey oak to crème brûlée. Luxurious mouthfeel and lingering finish evoke a sense of warmth and nostalgia, making it the perfect companion for gatherings, celebrations, or quiet moments of reflection. Whether you are toasting to a milestone or simply savoring a well-deserved evening, Oakley elevates the experience and invites you to embrace the richness of life.

The 20 Year Single Barrel Kentucky Bourbon will be available for $1,000 on December 17^th, 2024 exclusively on BAXUS and thereafter at Oakley Spirits. Oakley was selected to join the prestigious Sotheby's America's Finest Whiskey Auction to be held in New York City on January 25^th 2025. Given the limited nature of this rare release, all collectors and bourbon lovers are encouraged to secure their bottles early, ensuring they don't miss out on the opportunity to own a piece of the Oakley legend.

As you embark on this journey, you are invited not only to sip this rare spirit, but to immerse yourself in the lifestyle that is Oakley. You are not just acquiring a fine collectible bourbon; you are embracing a narrative filled with adventure, camaraderie, and celebration. Join us in raising a glass to the remarkable stories that connect us all, to the spirit of exploration that drives us forward, and to the moments that deserve to be cherished.

If you are one of the few to receive an Oakley Original invite, you will enjoy exclusive access to the brand's curated experiences and tasting events.

For more information and a complete introduction to Oakley Spirits, and its first release, or Oakley Originals, please visit www.oakleyspirits.com

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JAMES B. BEAM DISTILLING CO. LAUNCHES "BEAM PRIVATE BARREL CLUB" - THE DISTILLERY'S FIRST CONSUMER SINGLE BARREL PROGRAM

Marking over 229 years since Jacob Beam started selling whiskey in 1795, fans of the iconic James B. Beam Distilling Co. can now select their own private barrel at the Clermont, Kentucky distillery

CLERMONT, KY Dec. 10, 2024 -- The James B. Beam Distilling Co., home of the world's number one bourbon, Jim Beam^®, is excited to announce the launch of the Beam Private Barrel Club, a community of whiskey fans and enthusiasts who, for the first time, can buy and personalize their own single barrel directly from the distillery, creating an entirely new way to experience the iconic distiller. Knob Creek^® will be the featured, inaugural brand to launch the program of which members can select a barrel of its award-winning bourbon or rye to be bottled exclusively for their enjoyment. During this one-of-a-kind selection experience, consumers will have the unique opportunity to head deep into the rackhouses at the Clermont campus in Kentucky where generations of Master Distillers have famously hand-selected the very best bourbon for more than two centuries. Members can become a Master Distiller for the day, exploring the unique nuances of single barrels shaped by their location within the rackhouse, environmental factors, and individual barrel characteristics that influence flavor over time. In these historic spaces, where nearly 19 million barrels of bourbon and rye have aged more than two centuries, guests now have the chance to carve out their own piece of American whiskey history.

"The Beam Private Barrel Club is something we've been working on for years– even decades now," shares Freddie Noe, eighth generation master distiller. "As we celebrate the 230^th year of Jacob Beam selling his first barrel, we want to commemorate this milestone by further welcoming whiskey lovers into our family offering members the ability to own a barrel, exclusively their own. As the sign says, come as friends, leave as family, and the new Beam Private Barrel Club does just that."

How the Beam Private Barrel Club Works:

• Individuals, whiskey clubs, families, or friends become official members of the Beam Private Barrel Club by requesting a booking via the Beam Private Barrel Club Booking Link. 
• The Beam Private Barrel Club member will be contacted by a Legacy ambassador at The James B. Beam Distilling Co.'s Clermont Campus. The Legacy Ambassador will confirm the Beam Private Barrel Club experience and be your point of contact for your barrel selection.
• On the day of the Beam Private Barrel Club Experience, a Legacy ambassador will guide guests through a behind the scenes tour of the James B. Beam Distilling Co. Campus, including a stop in the Fred B. Noe Distillery where they will learn about 230 years of Beam Family production practices. This is a completely private, curated tour and not open to general consumers.
• Following a private tour, the group will be escorted to a rackhouse to test and taste a selection of single barrel bourbons or ryes, just as eight generations of Master Distillers have done.
• After the tasting, guests will select their favorite barrel which will be pulled aside and eventually bottled. Each barrel will be bottled into exclusive bottles with a personalized label that can feature up to 41 unique characters. Members will be provided bottling and collection dates by the Beam Legacy ambassador and will receive updates on the status of the custom barrel through the process.
• Once selected, guests can take part in a special lunch at The Kitchen Table, the notable on-campus restaurant, inspired by the original Beam family kitchen table.
• Following your visit, the Beam Legacy ambassador will date members on the progress of their barrel. Once the bottle is barreled, all bottles must be picked up and paid in full, from the James B. Beam Distilling Co.

Beam Private Barrel Club – Details and Added Benefits:

• Bottling will take 90 to 120 days from barrel selection and the Member must pick up their cases and purchase the entirety of the barrel from the American Outpost.
• The selection process can accommodate up to eight guests per group.
• Pricing will vary depending on bottled yield, as each barrel will be determined on a per-bottle basis. The cost per bottle starts at $59.99, and typical barrels yield 100-175 bottles.
• To reserve your barrel, a non-refundable $1,000 deposit is required at the time of booking. This deposit will be credited towards the final cost of your barrel.

Visit beamdistilling.com for more information about The James B. Beam Distilling Co. and the Beam Private Barrel Club. While the program and Distillery tours are limited to guests age 21+, guests of any age can visit the grounds and The Kitchen Table restaurant.

About The James B. Beam Distilling Co.
Founded by America's first family of bourbon, the James B. Beam Distilling Co. has crafted genuine American Whiskey since 1795. Its portfolio includes globally coveted and award-winning whiskey brands including Jim Beam^®, Basil Hayden^®, Knob Creek^®, Booker's^®, Baker's^®, Little Book^®, Legent^®, Old Tub^®, Old Overholt^®, Old Crow^®, and Old Grand-Dad^®. Maintaining the whiskey traditions of eight generations of family distillers while advancing the category through innovation, the Beam family has defined what American Whiskey could be and should be for more than 225 years. The James B. Beam Distilling Co. crafts American Whiskey with genuine, quality ingredients that are distilled and aged without compromise at its family distilleries in Clermont, Kentucky.

About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam^® and Maker's Mark^®; Japanese whiskies, including Yamazaki^®, Hakushu^®, Hibiki^® and Toki™; and leading Scotch brands including Laphroaig^® and Bowmore^®, Suntory Global Spirits also produces leading brands such as Tres Generaciones^® and El Tesoro^® tequila, Roku™ and Sipsmith^® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

ENJOY RESPONSIBLY.
©2024 Suntory Global Spirits, New York, NY. James B. Beam Distilling Co., 526 Happy Hollow Rd, Clermont, KY 40110 USA

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Penelope Bourbon introduces Havana

Annual release in Penelope's Cooper Series of cask finishes stands apart as an indulgent bourbon experience that balances tropical elements with rich, warm maple notes

ST. LOUIS, Dec. 10, 2024 - Penelope Bourbon announced its latest innovation in cask-finished bourbon with the release of Havana. Always at the forefront of innovation, the Penelope team capitalized on the popularity of maple with Havana, and redefined the double cask finish by taking a Caribbean rum finish for a base of molasses and tropical sweetness and enhancing it with a unique maple syrup cask finish to transform the entire flavor journey. The casks for the second finish have a distinctive life cycle – they were used to age Penelope bourbon, then were repurposed to age maple syrup before being used for Havana's second finish. This special finish adds depth and warmth for an innovative and distinctive yet approachable experience for bourbon connoisseurs and adventurous newcomers alike.

"This is much more than a rum-finished bourbon – it's a standout in our collection of cask-finished bourbons," said Danny Polise, Penelope Bourbon Founder and Master Blender. "The maple finish is the perfect complement to the initial rum-finished bourbon by further elevating the blend and creating balance between savory, sweet and oak spice."

As the latest premium release in the Penelope Cooper Series of cask-finished bourbons, Havana begins with Penelope's signature Four Grain Straight Bourbon Whiskey aged four years with a mash bill of 74% corn, 7% rye, 16% wheat and 3% malted barley. The final expression is the result of aging 12 months in Caribbean rum casks and one month in the unique maple syrup barrels. Bottled at 93 proof (46.5% ABV), a limited allocation of 4,500 cases (6-in) ship this month at a suggested minimum retail price of $79.99.

Havana imparts an aroma of molasses, banana bread and rich maple with tastes of robust caramel corn, charred oak and candied pecans. The finish features lingering vanilla, brown sugar and syrup with hints of mellow tobacco and spice.

"We've been working on Havana for a long time to deliver the perfect product, and we couldn't be happier with the way it turned out," said Michael Paladini, Penelope Bourbon Founder and Vice President of Strategy for MGP Ingredients. "We really try to push the boundaries of innovation with every release in our Cooper Series. Havana's double cask finish delivers rich flavor and complexity we think our fans will love."

Penelope Havana is one of five special annual cask finish releases in Penelope Bourbon's award-winning Cooper Series. The other offerings include Rio, double finished in American honey and Brazilian oak casks; Rosé, finished in French Grenache rosé wine casks; Tokaji, finished in Hungarian wine casks; and Valencia, finished in Vino de Naranja casks from Sevilla, Spain. A product locator for the Penelope family of bourbons can be found here.

ABOUT PENELOPE BOURBON
Founded in 2018, Penelope Bourbon has become one of the country's fastest-growing whiskey brands. Named after founder Michael Paladini's daughter, Penelope Bourbon offers a range of uniquely blended and finished straight bourbon and rye whiskey expressions, known for their smoothness and rich flavor, perfect for sipping neat or mixing in cocktails.

Penelope's core expressions, including Four Grain, Barrel Strength, Architect, and Toasted Bourbon, have won more than 40 awards across the spirits industry. In 2024 alone, Penelope won Double Gold at the San Francisco World Spirits Competition for Barrel Strength and Toasted Rye, alongside innovation awards for limited releases such as Rio.

Penelope Bourbon continues to innovate within its Cooper Series, Limited Releases, and Estate Collection, further establishing its place among the top premium whiskey brands. Today, Penelope is available in 49 states and seven countries, proving that with passion, dedication, and love, anything is possible.

For more information, visit penelopebourbon.com or follow us on social media @penelopebourbon (Instagram/Facebook).

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The Glenlivet is Taking Back Tartan This Holiday Season as it Reweaves Heritage With a Modern Twist

The iconic single malt Scotch whisky brand and Thomas Doherty are leading a modern-day Scottish renaissance in American culture with the introduction of The Glenlivet tartan

NEW YORK, Dec. 9, 2024 -- The Glenlivet, the definitive Speyside single malt Scotch, enlists actor Thomas Doherty to introduce The Glenlivet tartan in the ultimate expression of Scottish sophistication, bringing quality and refinement from Speyside to stateside this holiday season. With the new The Glenlivet tartan, the single malt Scotch and Doherty are reimagining tartan for a contemporary Scotland, as the pattern originally established in the Scottish Highlands centuries ago to represent kinship and family takes over today's runways and red carpets. Pathing the way for a modern Scottish Renaissance, The Glenlivet and Doherty are introducing new fashion-forward expressions of The Glenlivet tartan and The Glenlivet Tartan Tini cocktail, inspiring originality in both style and flavor in time for holiday celebrations.

 

The Glenlivet and Thomas Doherty both share a respect for the codes of quality that make Scotch superior met with propensity for elevating and evolving traditions in the name of propelling forward. As such, the two icons of Scottish excellence set forth to reweave heritage this holiday and encourage fans to embrace spins on beloved classics from holiday dressing to whisky cocktails. An embodiment of the influence of Scotland in modern culture, Doherty originally hails from Edinburgh, just miles away from the birthplace of the iconic single malt and currently resides in NYC where he has stood out with an undeniable sense of style, often sporting elevated takes on traditional silhouettes.

"What a gift it is to be Scottish. When I think about my heritage, I feel a deep sense of pride and connection to something much older and deeper than myself. It's been so rewarding to work with The Glenlivet on this project that pays homage to the next generation of Scottish craftsmanship," said Thomas Doherty, actor and The Glenlivet ambassador. "The tartan print and The Glenlivet single malt scotch whisky are both so iconic to Scotland. It's been such a pleasure putting a modern spin on these Scottish symbols and sharing them with my friends in the U.S."

Doherty and The Glenlivet have also brought together a collective of tastemakers to offer their own expressions of originality as The Glenlivet brings together the best of Scottish and American cultures. Starring alongside Doherty in striking new creative content, each member of the collective is inspiring their community to stand apart this holiday through their unique talents and perspectives:

• NYC IT Girl Stylist Beverly Nguyen styled a variety of looks that spotlight The Glenlivet Tartan pattern across modern silhouettes – each ensemble spotlighted in the campaign content. Beverly as a definitive fashion tastemaker in NYC is also giving tips on how to style Scottish tartan in your own holiday wardrobe.
• Celebrated artist Clym Evernden has created original illustrations that reflect The Glenlivet's 200 year history as an iconic symbol of whisky, standing among the New York City skyline to reflect how the brand has risen to modernity.
• Brooklyn-based DJ Amrit Tietz is bringing good vibes to holiday parties this season with her "Tartan Tracks" playlist, which features a blend of classic and new age songs while also highlighting Scottish musicians.
• The King of Soho style Maurice Kamara is delving into the tartan pattern's significance in culture sharing snippets from an interview with Doherty in his signature, off-the-cuff-style in street style content on @thepeoplegallery_.

With an unwavering mission to push the boundaries of creativity and flavor set forth by George Smith when he first established the brand in 1824, The Glenlivet commissioned Lochcarron of Scotland, the world's leading manufacturer of authentic Scottish tartan, to design and produce The Glenlivet tartan. Featuring hand-stitched, amber-colored hues inspired by its warm liquid woven atop of The Glenlivet's iconic teal, The Glenlivet tartan sets a new standard for Scottish style as it looks forward to the next 200 years.

"As the #1 single malt Scotch whisky brand in the US¹, The Glenlivet is proud to bring together a unique group of Scottish icons and American culture curators to celebrate the quality and craftmanship that make single malt special while leading the category forward as a modern day symbol of sophistication," said Johan Radojewski, Vice President Marketing - Scotch & Irish Whisk(e)y, Pernod Ricard USA. "The surging of tartan pattern in American culture is a testament to consumers valuing heritage and high quality over fleeting trends. The cultural movement around new heritage shines a spotlight on the staying power of Scottish sophistication, and the quality and craftmanship that single malt stands for."

The Glenlivet tartan will debut with a VIP launch party hosted with Thomas and his team of trendsetters at Soho's newest, celebrity-approved hotspot for an evening of elevated cocktails, art, music and standout style. The party will also serve as the kickoff to an array of tartan takeovers that will bring the design to life in unexpected ways for consumers to enjoy throughout New York City. Wrapped around the exterior of taxi cabs, adhered to sidewalks, popping up in tastemaker hotels through umbrellas and postcard mailboxes, and transforming iconic NYC locations through AI content, each unique tartan moment represents an invitation from The Glenlivet to stand out with a refined choice. Those outside of NYC can also stand apart with their fashion and whisky choices this season with The Glenlivet Speyside Meets Stateside Holiday Collection available on ReserveBar, which includes The Glenlivet 12 Year Old, The Tartan Tini cocktail recipe, tartan winter fashion accessories and a deck of cards to elevate holiday hosting and gifting.

The "Taking Back Tartan" initiative comes as the pinnacle of The Glenlivet's yearlong bicentennial celebrations featuring bespoke collaborations, innovative and prestigious new whiskies, commemorative events and a new masterbrand campaign inspiring consumers to stand apart from the herd by making a more refined whisky choice.

To join The Glenlivet, Thomas Doherty and friends in standing apart with sophisticated Scottish holiday soirees, visit https://www.theglenlivet.com/en-us/thomas-doherty-x-the-glenlivet/ and follow @TheGlenlivet_US. #TakingBackTartan

ABOUT THE GLENLIVET
Founded by George Smith in 1824, The Glenlivet is renowned for its heritage as a visionary within the single malt category. With a commitment to outstanding quality and craftsmanship within single malts, The Glenlivet is dedicated to continuing this legacy and has led innovation within the single malt category in recent years. Standout initiatives include the launch of The Glenlivet Fusion Cask a category-first innovation that offers an elevated, one-of-a-kind taste experience by selectively finishing The Glenlivet's iconic single malt Scotch whisky in bespoke casks that are uniquely crafted by fusing dismantled rum and bourbon barrels. The Glenlivet has also recently launched its newly renovated brand home to open up Speyside to the world. Using innovative technology combined with exclusive bottlings, immersive tours and whisky tastings, The Glenlivet Brand Home brings visitors an experience like no other. From exploring the art of whisky making and showcasing rare editions, to reflecting The Glenlivet's heritage throughout the interiors, the visitor experience pays homage to being the original mark of quality for Speyside single malt.

ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence Rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Sparkling. Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com

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MAKER'S MARK BOURBON BRINGS THE MAGIC OF ITS KENTUCKY HOMEPLACE TO NEW YORK CITY: PREMIERING AN IMMERSIVE POP-UP FOR THE HOLIDAYS

The 'Winter Wheat Wonderland' Pop-up will be Open to the Public by Reservation, for Legal Drinking Age Whisky Fans, December 11 – 22

LORETTO, Ky., Dec. 4, 2024-- Maker's Mark^®, the iconic handmade Kentucky bourbon, today announced it will bring the magic of its homeplace in Loretto, Kentucky to New York City with an immersive holiday experience. Located in Union Square Park, the Maker's Mark Winter Wheat Wonderland pop-up will be open to legal drinking age bourbon lovers, from December 11^th through the 22^nd by reservation only. 

"True to our founders' vision and our pursuit of handcrafted excellence, we're thrilled to bring the spirit of Star Hill Farm, homeplace of the Maker's Mark Distillery, to New York City for the holidays," said Rob Samuels, eighth generation whisky maker and Managing Director of Maker's Mark.  "Since my grandparents, Margie and Bill Samuels Sr., created Maker's Mark over 70 years ago, we have built the brand in unconventional ways that resonate with bourbon enthusiasts across the country and around the world, and this pop-up will be no exception." 

The festive twelve-day pop-up will evoke the spirit of the holidays in a distinctive Maker's Mark way. Enchanting displays of wheat fields will welcome guests, featuring holiday-themed projections of Star Hill Farm, home of the Maker's Mark Distillery. Visitors will have the chance to engage with Maker's Mark brand experiences, including Maker's Mark glassware dipped in the brand's iconic red wax, and personalizing custom holiday labels as gifts for friends and family.

The Maker's Mark Winter Wheat Wonderland pop-up will include a full Maker's Mark bar, lounge, and tasting library, offering seasonal cocktails and a range of Maker's Mark expressions, including Maker's Mark 46, Maker's Mark 101, and the 2024 releases of Wood Finishing Series and Cellar Aged. The immersive space will also feature a general store concept with Maker's Mark glassware, holiday ornaments, lapel pins, and calligraphed labels.

"Whether you enjoy it neat, on the rocks or in a cocktail, Maker's Mark is the best bourbon for sharing special moments throughout the holiday season, and we're delighted to celebrate that festive spirit for consumers at our pop-up in New York beginning next week," continued Regan Clarke, U.S. Vice President of American Whiskey Brands, Suntory Global Spirits.

On opening night, Wednesday, December 11^th, Maker's Mark will welcome guests with holiday carollers and world-renowned bartender and friend of the brand, Colin P. Field, behind the bar. For the first night only, Field will create a bespoke cocktail program, aptly named "Le 46" to celebrate Maker's Mark 46, which is aged with specially seared French oak staves, giving it bold notes of caramel and vanilla and a balanced complexity. Throughout the twelve days, guests can expect additional experiences, including special guest appearances by the New York Knicks, and more.

Maker's Mark kicked off the season with a new holiday commercial, celebrating the bourbon as the perfect handmade gift. Throughout the holidays, consumers can visit https://www.makersmark.com/en-us/holiday-gifting for festive cocktail recipes, holiday playlists, and to personalize Maker's Mark labels for friends and family gifting. 

For more information and to make reservations to attend the Maker's Mark Winter Wheat Wonderland pop-up in New York, please visit www.MakersMark.com/holiday.

ABOUT MAKER'S MARK
Maker's Mark^® is the iconic handmade Kentucky bourbon driven by a vision for better flavor and a better world.  Maker's Mark began with the innovative spirit of Margie and Bill Samuels, Sr., who in 1953, fulfilled their dream to create a delicious bourbon without the bite, using soft red winter wheat instead of rye to enhance the softness, sweetness and signature creaminess. Highly desired around the world, Maker's Mark is handmade, hand-dipped in our signature red wax, and every barrel continues to be rotated by hand and is aged to taste not time.

Always true to the founders' vision, Maker's Mark continues to shape the brand's future through purposeful, flavor-driven innovation. In recent years, the brand has introduced thoughtful, super-premium expressions to its portfolio, including Maker's Mark 46, Maker's Mark Cask Strength, and Maker's Mark Cellar-Aged, all Double Gold winners of the 2024 San Francisco World Spirits Competition, as well as Maker's Mark Private Selection: the brand's custom barrel program. 

Advancing its mission to cultivate bourbon that betters the world, while crafting the most flavorful product possible for consumers, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified Certification, a reflection of the brand's dedication to sustainable agriculture practices at Star Hill Farm, home to the Maker's Mark Distillery. For more information, visit www.makersmark.com.

About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails. 
A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker's Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2024 Maker's Mark Distillery, Inc., Loretto, KY.

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Buchanan's Scotch Whisky Pledges $150,000 From its 200% Futuro Fund to Create Más Noches Buenas for 200% Foodservice Workers This Holiday Season

A continuation of the 'We Are the Spirit of the 200%' Campaign, Buchanan's 'Más Noches Buenas' campaign, featuring Marcello Hernández, invites fans to embrace the 200% holiday spirit with a series of festive events, digital content and funding opportunities for those who bring more to our tables to share in the spirit they help create.

NEW YORK, Dec. 4, 2024  On Giving Tuesday, Buchanan's Scotch Whisky Buchanan's Scotch Whisky announced the "Más Noches Buenas" campaign, inviting fans to embrace and celebrate the 200% experiences, spirit, stories and people that make that make Noche Buena (Christmas Eve) so unique.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/buchanans_whisky/9300451-en-buchanans-scotch-whisky-mas-noches-buenas-giving-tuesday-campaign

For Buchanan's, the 200% foodservice community are the people who most embrace the Noche Buena Spirit of giving more. Despite being the backbone of the restaurant industry, many receive little recognition of their impact and fewer opportunities to spend time with loved ones, with only 57% of workers with foodservice jobs received paid holidays last year vs. 96% in business and finance, according to the Center for American Progress. This year, with even more cheer and good will, the brand is embracing the 200% Holiday Spirit by creating more space at the table and Más Noches Buenas (more good nights) for those who have made space for Buchanan's this holiday season.

Through the brand's 200% Futuro Fund, sponsored by the Fairfield County Community Foundation, Buchanan's will provide $150,000 in donations to four nonprofits – The Street Vendor Project, The Reimagine LA Foundation, The Texas Restaurant Association Education Foundation, and The Restaurant Workers Community Foundation – that support food and beverage industry workers all year long. In addition to donations the brand will invite several dedicated individuals who help create our cherished traditions to join us in events throughout the season to enjoy the festivities they fuel, in turn, giving them una noche buena, of their own.

"The 200% foodservice community, composed of the passionate professionals behind our favorite restaurants, cafés and bars, sacrifice time-off during the holidays and throughout the year," said Linda Lagos-Morales, Brand Director, Buchanan's Scotch Whisky, "These people are too often left 'back-of-house' instead of 'at-the-table' and are secluded from the spirit they create. As a brand made for and by the community, we want to embrace the 200% holiday spirit by inviting our fans to support and celebrate the community that has always welcomed Buchanan's Whisky at the table."

Events and initiatives that will support this donation kicked off last month, and include:

• Festive trade dinners where Buchanan's and NGLMitú, the leading U.S. Latin media and entertainment company, are inviting 200% foodservice workers and leaders in New York City, Los Angeles and Houston to enjoy a night off and a meal prepared by local chefs.
• A limited-edition merch sale designed by Buchanan's and Kids of Immigrants, inspired by the 200% foodservice community. The collection includes a Hoodie ($100), Throw Blanket ($45), and KOI Tote Bag ($40) and will be available for purchase online on kidsofimmigrants.com, on Dec. 6. Buchanan's will match 100% of all sales made on the Kids of Immigrants website on that day, up to $20,000, to contribute to the $150,000 pledge from its 200% Futuro Fund.
• Buchanan's Noche Buena hosted by Marcello Hernández on Dec. 15, where Buchanan's will announce the final 200% Futuro Fund contribution toward the $150,000 campaign pledge, on behalf of Marcello Hernández, as he hosts a night of music, community and festivities that show off the true spirit of a 200% Noche Buena!
• Bringing the 200% Holiday Spirit to fans online with a Noche Buena Holiday Contest, inviting 200%ers to share their unique holiday traditions – from stunning sala fits to mom's tamale assembly line – using the hashtag #BuchanansMásNochesBuenas for a chance to win $1500, exclusive Buchanan's prizes and be featured in our digital content throughout the season.

For 21+ fans who want to embrace the 200% Holiday Spirit through food and festive sips at home, Buchanan's collaborated with Puerto-Rican Chef Manolo López to recreate his signature Coquito cocktail, paired with Pernil y Arroz con Gandules for the ultimate Noche Buena meal.

How to Make Manolo López's Buchanan's Coquito
Ingredients
(Serves 15)
21 oz Buchanan's DeLuxe 12YO
14 oz sweetened condensed milk
12 oz evaporated milk
15 oz cream of coconut
0.5 oz vanilla extract
1 tsp ground cinnamon

Preparation
Mix the Buchanan's DeLuxe 12 YO, sweetened condensed milk, evaporated milk, cream of coconut, vanilla extract and ground cinnamon, stir until combined and chill before serving.

And for those who are looking to bring más sabor to Noche Buena or seeking the perfect gift for someone who bring más 200% holiday spirit to the holidays, Buchanan's Whisky is available for purchase online and in retail stores nationwide wherever fine spirits are sold, at a retail price of $29.99.

Stay up to date with the latest news, whisky cocktails – like the coquito or the delicious Buchanita – and exciting social content by following the conversation at @BuchanansUS on Facebook and @BuchanansWhisky on Instagram. For additional information on Buchanan's Whisky, please visit www.BuchanansWhisky.com.

Show us how you Noche Buena!

About BUCHANAN'S Blended Scotch Whisky
BUCHANAN'S Blended Scotch Whisky's true purpose is to unite all who bring their 100% Hispanic and 100% American identities together to live a 200% life. It was created to be shared with one another and enjoyed by all, because our founder, James Buchanan believed in the power of sharing. The BUCHANAN'S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan's commitment to creating the finest blended Scotch Whiskies. The BUCHANAN'S Blended Scotch Whisky Portfolio features four gold award-winning marques, including: BUCHANAN'S DeLuxe Blended Scotch Whisky, BUCHANAN'S Pineapple, BUCHANAN'S MASTER Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch Whisky and BUCHANAN'S RED SEAL Blended Scotch Whisky. All of these marques have been recognized in the most prestigious international spirits competitions. For more information, visit www.BuchanansWhisky.com or exciting social content by following the conversation at @BuchanansUS on Facebook and @BuchanansWhisky on Instagram.

About DIAGEO North America
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about DIAGEO, its people, brands and performance, visit www.Diageo.com. Visit DIAGEO'S global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practices. Follow along on Instagram for news and information about DIAGEO North America: @Diageo_NA.

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Old Forester Celebrates Repeal Day by releasing 117 Series: Warehouse I - 11-year-old bourbon

A new bottle just in time for the holidays

LOUISVILLE, Ky., Dec. 5, 2024 - Today marks the 91^st Anniversary of Repeal Day and Old Forester is celebrating the end of Prohibition with the release of a new, limited-edition expression: Warehouse I.

The latest addition to the 117 series features 11-year-old bourbon that brings a unique flavor profile to capture the holiday spirit.

Each bottle of the limited-edition whisky comes from barrels aged in Old Forester's Warehouse I, resulting in a flavor profile distinct to the warehouse's unique maturation environment. These Warehouse I barrels were heat-cycled since 2013 and chosen exclusively from the hottest floors, Old Forester Assistant Master Distiller Caleb Trigo.

"Our 117 series is all about experimentation, and the characteristics of Warehouse I make it perfect for this innovative series," Master Taster Melissa Rift added. "This one-of-a-kind bourbon is a great way to celebrate the holidays."

Warehouse I is bottled at 95-proof (47.5% ABV) in a 375 ml bottle. A very limited quantity will be available at Old Forester Distillery starting at 10 a.m. EST on December 5, 2024 and is available for shipping in states where it is legal (KY, ND, NE, ND, D.C. only) in our online store at shop.oldforester.com and at select Kentucky retailers. The manufacturer's suggested retail price is $64.99.

For more information on Old Forester, please visit OldForester.com

Tasting notes:

Aroma - sweet aromatics abound with notes of dark honey, peanut brittle, and toasted oak as hints of spiced pear and stonefruit are complimented by clove and light-roasted coffee

Taste - juicy apricot and orchard fruit lead the palate with butterscotch, clove, and nutmeg offering a sweet and spiced profile, and white pepper adds a bit of texture

Finish - Slightly dry and oaky with pear and white pepper persisting through a long but balanced finish

About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.
Old Forester Kentucky Straight Bourbon Whisky, 47.5% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2024 Brown-Forman Distillery, Inc. All rights reserved.

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Jameson® Irish Whiskey Named Official Whiskey of Major League Soccer

The iconic Jameson brand has entered a multi-year partnership with
Major League Soccer and six clubs across North America

NEW YORK, Dec. 5, 2024- Today, Major League Soccer (MLS) and Jameson announce a multi-year North American partnership to make the world's No. 1 Irish whiskey* the Official Whiskey of MLS and the MLS All-Star Gameday Hospitality.

The partnership marks a new chapter for the brand's ongoing "Must be a Jameson” campaign. As a brand committed to bringing people together through common bonds and shared passions, Jameson will leverage this new and exciting partnership to engage and connect with soccer fans across North America.

Jameson will be integrated into national broadcasts on MLS Season Pass and FOX, and featured throughout in-stadium promotions. Jameson and MLS will also collaborate to develop various digital and out-of-home marketing campaigns, including content series opportunities and buzzworthy on-site experiences.

Jameson will have a strong presence at the MLS All-Star Game in the coming years and will sponsor the MLS All-Star Gameday Hospitality presented by Jameson. Pernod Ricard North America will also have the opportunity to showcase its diverse and comprehensive portfolio as part of the MLS Cup champion's celebrations.

"This league sponsorship is a first-of-its-kind partnership for Pernod Ricard North America, and a tremendous opportunity for Jameson to continue connecting with the region's deep rooted and engaged sports culture," said Conor McQuaid, Chairman and CEO Pernod Ricard North America. "Soccer is skyrocketing in North America, and the MLS community has some of the most energetic fans. We can all relate to that feeling of a shared connection and camaraderie and can't think of a better partner to bring the warm and welcoming Jameson spirit to fans."

Pernod Ricard North America has also established partnerships to make Jameson the official whiskey of six MLS clubs including Chicago Fire FC, Houston Dynamo FC, LA Galaxy, New York City FC, Orlando City SC and San Diego FC. The multi-year partnerships will provide Jameson with in-stadium branding opportunities to host local community engagement initiatives, select player appearances, matchday activations, social media collaborations, custom content and more.

"During this significant period of growth for the sport of soccer, Major League Soccer is proud to partner with Pernod Ricard North America to showcase the Jameson brand," said Gary Stevenson, Deputy Commissioner of MLS and President of Soccer United Marketing.

The announcement between MLS and Pernod Ricard North America arrives during a period of unprecedented momentum behind the sport of soccer. MLS is amid its record-setting 29^th season and the second season of MLS Season Pass on Apple TV. North America will be the epicenter of the sport over the next two years, with the 2025 Concacaf Gold Cup, 2025 FIFA Club World Cup, and the 2026 FIFA World Cup scheduled to take place across the U.S., Canada and Mexico.

For more information, visit MLSsoccer.com or JamesonWhiskey.com.

*SOURCE: 1. Nielsen Total U.S. xAOC + Liquor Open State + Conv during Latest 52 Wks - w/e 10/05/24;

About Major League Soccer
Headquartered in New York City, Major League Soccer -- celebrating its 29th season in 2024 -- features 30 clubs throughout the United States and Canada, including a new expansion team in San Diego that will debut in 2025. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo, Brancott Estate and Sainte Marguerite en Provence rosé.; and such exquisite champagnes and sparkling wines Perrier-Jouët Champagne, G.H. Mumm Champagne, Mumm Napa.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

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Blue Run Spirits Launches Luxury Holiday Bourbon (Under $200)

Ember is a rich blend of aromas and flavor that makes it the perfect addition to your bar for the holidays or a gift for the whiskey lover in your life

GEORGETOWN, KY (DECEMBER 3, 2024) - Blue Run Spirits, the distiller behind award-winning luxury bourbons and rye whiskeys, is releasing a new limited release expression, Ember. Available in time for the holidays, Ember sits at 128.8 proof (64.4% ABV) with bold flavors, including orange and floral notes, taking consumers on a sensory experience of dry cinnamon, honey and wood spice. This small batch, high proof bourbon was crafted to be enjoyed in the winter season, sure to elevate the holidays to new heights.

“Ember is the perfect flavor profile to complement the cooler temperatures of winter,” said Shaylyn Gammon, Head of Whiskey Development & Innovation for Blue Run Spirits. “When crafting this batch, I was inspired by the contrast of hot and cold, and purposefully selected three unique barrels of high proof Kentucky Straight Bourbon to achieve a nuanced, 128.8 proof blend that amplifies the char and wood spice notes without the heat.”

Crafted to deliver exhilarating flavors of char and wood spice, this micro-batch blend delivers high-proof without the heat. Ember’s tasting notes:

• Aroma: Soft floral and jasmine notes with cocoa, oak, and a hint of earthiness.

• Taste: A burst of orange, cinnamon, and honey and a finish of sweet wood spice.

• Finish: A velvety finish that is bold and lingering.

Ember is available now both online and in select retailers across the  following states: Illinois, New Hampshire, New Jersey, New York, Texas and Virginia. With a suggested retail price of $129.99, Ember is a premium offering that will make the perfect gift for the whiskey aficionado in your life.

Known for “sneakerizing” the bourbon industry with its coveted limited drops, Blue Run Spirits offers a wide variety of award-winning expressions. Recently, Blue Run’s limited release expression, Trifecta, was named “Best Small Batch Bourbon – 6 to 10 Years” by the San Francisco World Spirits Competition and awarded Double platinum by the Ascot Awards. In addition to these honors, Blue Run Spirits was also recognized at the:

• Ascot Awards:

  • Blue Run Emerald Rye II – Platinum

  • Blue Run High Rye Bourbon – Platinum

  • Blue Run Reflection II – Platinum

• International Wine & Spirits Competition:

  • Blue Run Reflection II - Gold

• TAG Global Spirits Awards:

  • Blue Run High Rye – Platinum finalist

  • Blue Run Emerald II – Platinum finalist

  • Blue Run Reflection II – Double gold

Find Blue Run Spirits online at www.bluerunspirits.com, and on social media: Instagram, Facebook and Twitter.

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ABOUT BLUE RUN SPIRITS

Georgetown, Kentucky-based Blue Run Spirits is an evolution of the traditional spirits company, creating award-winning bourbon and rye whiskies through time-honored traditions matched with inclusive, forward-looking vision. It all starts with the whiskey itself, carefully crafted by Blue Run Distillery Consultant and Liquid Advisor, Bourbon Hall of Famer Jim Rutledge and Whiskey Director Shaylyn Gammon. That precious liquid is then housed in striking packaging adorned with Blue Run’s signature butterfly medallion, marking the metamorphosis of a centuries-old industry as Blue Run reaches across the bar to welcome today’s younger, broader and more diverse whiskey drinker. Blue Run Spirits was founded in 2020 and was named one of the 50 most innovative companies in America by Bloomberg.

ABOUT COORS SPIRITS CO.

Coors Spirits Co. was established in 2023 to house Molson Coors’ growing spirits division as part of the company’s shift from a beer company to a total beverage company. Molson Coors’ entry into spirits began with the 2021 launch of Five Trail Blended American Whiskey, which gained quick accolades that included Double Gold at the 2022 San Francisco World Spirits Competition. In spring 2023, the company added Barmen 1873 Bourbon (a reference to the hometown of Coors Brewing founder Adolph Coors and the year he established the brewery in Golden, Colo.) to its lineup. And in August of 2023, Molson Coors acquired Blue Run Spirits of Georgetown, Ky, a distiller of luxury bourbons and rye whiskies to complement the portfolio. Further innovation is planned for the years to come.

About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

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Elijah Craig Debuts New Holiday "Craig Nog," Elevated Eggnog Cocktail Made for Elijah Craig Bourbon

The Father of Bourbon is inspiring a new holiday tradition by making Craig Nog available to order direct to your door this December

BARDSTOWN, Ky., Dec. 3, 2024 - Elijah Craig, a leading family of premium American Whiskeys, is putting an elevated twist on a beloved holiday tradition with the launch of "Craig Nog," a new limited-edition, luxury eggnog cocktail designed for its award-winning Elijah Craig Small Batch Bourbon. Craig Nog takes the nostalgic flavors of eggnog and raises the bar with superior ingredients like Madagascar Vanilla extract, cinnamon, nutmeg and allspice, and is topped with gold glitter adorned star anise and a Bourbon barrel aged stir stick. The decadent ingredients are anchored by the proof and bold flavor of Elijah Craig Bourbon to create a deliciously well-balanced holiday cocktail.

The Craig Nog cocktail kit, available to order nationwide, provides an opportunity to slow down and enjoy the season while handcrafting your new signature holiday drink at home. It also makes the perfect gift! Each cocktail kit features a 375ml bottle of Elijah Craig Small Batch Bourbon, premeasured portions of each of the Craig Nog eggnog ingredients and a limited-edition etched Elijah Craig pitcher, the perfect keepsake for remaking your Craig Nog for seasons to come. Enjoy Craig Nog while hanging ornaments, opening presents or cheersing to the New Year.

Throughout December, those based in New York City and Chicago can also enjoy Craig Nog in prebatched and ready to enjoy cans by ordering through the Doordash app or website. Each order will be delivered in a limited-edition Craig Nog tote bag, perfect for transporting Craig Nog to and from holiday gatherings.

"One of my fondest holiday memories is of my grandmother whipping up a batch of her famous eggnog– the adults would always spike their cup with a little Kentucky love! While nostalgia inspired the creation of Craig Nog, we wanted to breathe new life into the beverage. The complexity of flavors found in Elijah Craig Bourbon were the perfect upgrade to begin with," said Lynn House, National Spirits Specialist and Portfolio Mixologist at Elijah Craig Bourbon.

"Elijah Craig was the first distiller to age his whiskey in new charred oak barrels starting in the late 1700s, right around the time that eggnog as we know it was first invented. With the launch of Craig Nog, we're bringing two iconic flavors together to elevate holiday drinking while maintaining the integrity of a tradition so many of us hold near and dear," continued House.

Often fortified with brandy, eggnog is a popular seasonal beverage dating back hundreds of years that has firmly planted its roots in American culture. In the U.S., we consume more eggnog than any other country in the world, drinking more than 15 million gallons, or 240 million cups annually*. Elijah Craig recognized eggnog is easily elevated with the introduction of Bourbon as the spirit adds a welcomed punch of refined flavor. The brand created Craig Nog to redefine eggnog as a premium holiday beverage suitable for both Bourbon aficionados and Bourbon explorers who are newer to the spirit – inspiring a new holiday drinking tradition this year.

Craig Nog is available for preorder beginning December 3. If you're 21+, visit www.elijahcraig.com/CraigNog to learn more and order Craig Nog direct to your door. For more holiday inspiration follow @ElijahCraig on Instagram.

For the full recipe & other media assets click here.

ABOUT ELIJAH CRAIG BOURBON

Known as "The Father of Bourbon," Elijah Craig is credited with being the first distiller to age his wares in charred oak barrels to make Bourbon. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Elijah Craig's community impact continues through Elijah Craig Old Fashioned Week, providing total donations of half a million to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation's largest independent, family-owned and led distillery and the world's second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Toasted Rye Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig's accolades have included Whisky Advocate's Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and World's Best Small Batch Bourbon and Best Kentucky Small Batch Bourbon at Whisky Magazine's 2023 World Whiskies Awards. For more information, please visit www.elijahcraig.com.

*Smithsonian, 2023

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