Revered Irish whiskey distillery, Bushmills, challenges consumers to skip "the usuals" and try a taste of the Original this St. Patrick's Day with a hilarious live sheep stunt in a New York pub.
NEW YORK, March 15, 2023 - Bushmills Irish Whiskey filled a New York bar with a flock of sheep named after the most common "J"-named whiskey orders (Jim, Jack and Johnnie), encouraging consumers to fight herd mentality and opt for a Bushmills instead.
Bushmills, the world's oldest licensed whiskey distillery, is upping the ante by offering people with J-names the chance to forsake their namesake and win a free round of the Original whiskey. Fans (21+) can participate by going to www.forsakeyournamesake.com
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