J.J. Corry Irish Whiskey Wins World's Best Small Batch Single Malt at Prestigious World Whiskies Awards

Company becomes the First Irish and First Female Founded Business ever to win the award beating competition from all over the world

LONDON, March 31, 2023 - Ireland's first modern Irish Whiskey Bonder J.J. Corry beat out global competition to win the title of World's Best Small Batch Single Malt whiskey for J.J. Corry The Flintlock at the "Whiskey Oscars", prestigious World Whiskies Awards.

The company, founded by Louise McGuane in 2016 in Cooraclare, Co. Clare becomes the first Irish whiskey producer and first female founded business to win the award. Ms. McGuane accepted the award at an awards ceremony hosted at the Merchant Taylor's Guild Hall in London.

On collecting the award, Louise McGuane said: "Winning the world's best small batch single malt is a tremendous accolade and recognition that we play on the global stage with the best whiskey producers in the world. The Flintlock is a perfect encapsulation of what we do as Whiskey Bonders, seeking out superlative Irish whiskies from around the Island and collaborating with our partners from around the world - coopers, distilleries & wineries- to create the most unique whiskies, bottling each adventure for our discerning customers."

McGuane added: "For the Flintlock, we chose a selection of single malt casks from our expansive flavour library, ranging in age from 15 to 19 years old, and vatted them together. We then worked with Casknolia Cooperage in Spain to select Moscatel Sherry seasoned casks in which to marry The Flintlock. The result is a whiskey which is an expression not only of Irish whiskey blending, but also ameliorated by the craft of coopering and the winemaking talent of Jerez."

About The World Whiskies Awards

The World Whiskies Awards are the gold standard of global whiskey awards, selecting, awarding and promoting the very best in all the internationally recognised styles of whiskey from around the world. In Round 1 of the World Whiskies Awards, their panel of experts blind tasted entries by their style, their region and grouped by age statement in order to determine the best whiskies in each individual category. The winners in each category are put forward to Round 2 where one regional winner will be selected who will then represent that region in the final judging of the World Whiskies Awards. The winners of which were announced on 30th March 2022 at the Whisky Magazine Awards gala in London.

About J.J. Corry

Founded in 2016 by Louise McGuane, J.J. Corry Irish Whiskey is Ireland's first modern Whiskey Bonder and maker of award-winning J.J. Corry Irish Whiskey. The company sources whiskies from Irish distilleries and matures it in a purpose-built bonded rackhouse on the McGuane Family farm in Cooraclare, Co. Clare, right along the Wild Atlantic Way. Whilst waiting for the whiskey to come of age, they blend sourced mature whiskey to begin to create their own unique house style. J.J Corry has won multiple awards for quality and taste including gold medals in the Irish Whiskey Awards and San Francisco Spirits Competition and World Whiskies Awards.

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Talisker 46-Year (1976) Natural Cask Strength Single Malt Scotch Whiskey

Talisker 46-Year (1976) Natural Cask Strength Single Malt Scotch Whiskey 50.9%-ABV, 700ml.

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Star Hill Farm, Home to Maker's Mark® Bourbon, Becomes the First Distillery Homeplace to Earn Regenified Certification

Recognizing tangible commitment to regenerative farming practices, the certification continues brand's mission to act as a force for good

LORETTO, Ky., March 28, 2023 - Regenified, the leading regenerative agricultural certification and supply chain-solution company, today announced that it has awarded Regenified Certification to Star Hill Farm, the home of Maker's Mark Distillery in Loretto, Ky. Star Hill Farm is the first farm in Kentucky and home to the first distillery in the world to receive recognition from Regenified for proven and evident progress in regenerative agriculture. With this certification, the brand advances on its long-term mission to cultivate bourbon that betters the world, while crafting the most flavorful product possible.

Regenified was founded by a team of regenerative farming and ranching pioneers, experts and innovators to promote regenerative farming practices and combat the decline of soil health due to intensive and unsustainable agricultural practices. The organization verifies and certifies farms and ranches and their products that repair, rebuild, revitalize and restore the function of the ecosystem and regenerate the soil for future generations. Through the Certified Regenified label and their proprietary 6-3-4™ Verification Standard, Regenified helps the supply chain, including farmers and ranchers, understand where their practices and lands are on the regenerative path.

"Regenerative agriculture is leading the way to improve soil health, biodiversity, and ecosystem function while producing high-quality products," said Salar Shemirani, chief executive officer at Regenified. "Maker's Mark's commitment to handcrafting the finest bourbon has always prioritized the quality of their ingredients, dating back to their founding 70 years ago, when regenerative agriculture was the only norm. We are thrilled to recognize Maker's Mark and its homeplace of Star Hill Farm for their ongoing commitment to these practices that are so vital for the health of our planet."

Maker's Mark Distillery sits on more than 1100 contiguous acres of land that make up Star Hill Farm. The brand champions regenerative farming practices throughout its land to enhance the soil, reduce carbon emissions and to maximize the flavor of everything the farm yields, including several hundred acres of regeneratively grown grain varietals. In addition to embracing regenerative farming at Star Hill Farm, Maker's Mark is sharing these practices with its grain suppliers in hopes that the iconic Kentucky bourbon may one day be made fully by regenerative practices that give more to the land than they take.

"We are incredibly proud to be the first farm in Kentucky and the first distillery in the world to achieve certification from Regenified," said Rob Samuels, 8th generation whisky maker and grandson of the founders at Maker's Mark. "Our ambition to act as a force for good in all that we do includes our commitment to being good stewards of the land and our soil at the homeplace of Maker's Mark. After all, bourbon is nature, distilled. We know a commitment to the quality of our ingredients through regenerative agriculture can lead to a future where whisky is not only more sustainable, but markedly more flavorful as well."

Maker's Mark is driven by a responsibility to the places, people and practices to create its handmade and delicious bourbon. Other recent initiatives from the B Corp certified brand include the establishment of the world's largest repository of American White Oak trees for research purposes; a first-of-its-kind genome mapping project of the American White Oak species and the establishment of a 33-acre Natural Water Sanctuary on its distillery grounds to preserve and protect the land that filters its water source now and in the future.

For more information about Maker's Mark and its efforts for good, visit www.MakersMark.com.
For more information about Regenified, visit www.Regenified.com.

About Regenified

Regenified's mission is to move the entire agriculture supply chain toward regenerative, yielding improved climate effects for our planet and positive health benefits for the people on it.

Regenified is a mark of confidence. It rewards farmers for their ongoing commitment to regenerative principles and practices, which advance biodiversity, soil health, water quality and ecosystem resilience, all while maintaining harmony with nature.

For more information on Regenified's verification standards and protocols, visit www.regenified.com.

About Maker's Mark®

In 1953, in Loretto, Ky. Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. While he developed the bourbon, his wife Margie Samuels ideated the bourbon's name and label, standout bottle shape, iconic and signature look that still involves hand-dipping each bottle in red wax to this day. Together as co-founders, Bill and Margie transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark® Kentucky Straight Bourbon continues to be crafted in the same, purposeful way. In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46®, Maker's Mark® Cask Strength and Maker's Mark® Private Selection, the industry's first-ever custom barrel program. Today, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified certification, a reflection of the brand's dedication towards building a more inclusive and sustainable economy. For more information, visit www.makersmark.com.

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Jack Daniel's and Coca-Cola® Ready-to-Drink Launches in the U.S.

LYNCHBURG, Tenn. and ATLANTA, March 30, 2023 - Jack Daniel's will today debut the iconic Jack Daniel's & Coca-Cola cocktail as a ready-to-drink (RTD), pre-mixed cocktail option for the first time in the United States.

Made with Jack Daniel's Tennessee Whiskey and Coca-Cola, Jack Daniel's & Coca-Cola RTD is inspired by one of the most popular "bar-calls" – a cocktail ordered with specific brand names – in the world. This pre-mixed cocktail with two of the largest household brand names in the U.S. first hit shelves last fall in Mexico and will continue to expand to other global markets throughout 2023.

"We are excited to introduce the quintessential Jack & Coke cocktail to consumers in a consistent, convenient and portable format," said Dallas Cheatham, Jack Daniel's RTD Brand Director. "While Jack & Coke is a cocktail consumers have known and enjoyed across the world, with origins dating back more than a century, we are proud to officially launch Jack Daniel's & Coca-Cola RTD and bring these two iconic brands together in a RTD format for the first time in the U.S."

"This launch is a milestone moment for both Coca-Cola and Jack Daniel's – it is following what people have been doing with these two iconic brands for generations and demonstrates our commitment to innovation from the simple to the complex," said Dan White, Chief of New Revenue Streams for The Coca-Cola Company. "We are really excited about this classic cocktail being offered in a new and exciting way through our relationship with Jack Daniel's and their distributor system."

The can and packaging, which features two of the world's most recognized trademarks in "Coca-Cola" and "Jack Daniel's," will include clear responsibility symbols stating that the beverage is to be enjoyed responsibly and only by consumers of legal drinking age. Jack Daniel's & Coca-Cola RTD will adhere to responsible marketing practices held by Jack Daniel's and The Coca-Cola Company.

The alcohol beverage volume (ABV) is 7% in the US and a version featuring Coca-Cola Zero-Sugar will also be available beginning in May. Both will be available at retailers nationwide for a SRP of $12.99 per 4-pack.

Jack Daniel's was established in 1866 in Lynchburg, Tennessee. The Coca-Cola brand was established in 1886 in Atlanta.

About Jack Daniel's
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Jack Daniel's Tennessee Rye, Jack Daniel's Sinatra Select and Jack Daniel's RTDs. Today, Jack Daniel's is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

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Jefferson’s Reserve Very Old Kentucky Straight Bourbon Whiskey Very Small Batch

Jefferson’s Reserve Very Old Kentucky Straight Bourbon Whiskey Very Small Batch 45.1%-ABV 750ml.

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Motor City Gas Royal Oaked Rye 108 Single Barrel Straight Rye Whiskey

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NFL Hall of Famer Terry Bradshaw’s Kentucky Straight Bourbon Whiskey Awarded Gold Medal by International Wine & Spirits Competition

Owensboro, Ky. – March 28, 2023 – NFL legend and iconic entertainer Terry Bradshaw’s award-winning Bradshaw Kentucky Straight Bourbon Whiskey has been awarded a coveted 95-point gold medal by the prestigious IWSC (International Wine & Spirits Competition).

Established in 1969, IWSC is one of the most respected international wine and spirits competitions, with a mission to champion the best spirits from around the world. IWSC spirits entries undergo a tightly structured and rigorous tasting process using the ‘double-blind’ method, meaning samples are tasted in pre-poured numbered glasses to ensure that judges never see a bottle. Each spirit is judged by a whole panel in sync, allowing for group discussions. Spirits are scored on number system and categorized into “98+ Gold Outstanding,” a truly superior spirit that stands out amongst its peers as a supreme example of its kind, “95+ Gold,” an excellent spirit with great personality, character and complexity that stands out as a benchmark in its category, “90+ Silver,” an accomplished spirit with personality and character, and “85+ Bronze,” a well-made spirit that provides an enjoyable drinking experience.

Bradshaw Bourbon is a carefully crafted collaboration between Bradshaw and Silver Screen Bottling Company. Awarded a phenomenal 91-point rating from Wine Enthusiast, Bradshaw Bourbon is blended from the finest grains and aged in hand-selected barrels. As noted in the review, the two-year-old bourbon is “tinged with roasted nuts and vanilla on nose and palate, finishing with hints of black pepper and a waft of smoke.” It has a mash bill of 70% corn, 21% rye, and 9% malted barley, and is proofed to 51.9% ABV, a tribute to the NFL Hall of Fame quarterback’s career pass completion percentage. Bradshaw Bourbon is available at retailers throughout the US and Canada.

Also notable about Bradshaw Bourbon’s rating is its price. Starting at $39.99 for a 750ml bottle, Bradshaw Bourbon is available for a significantly lower price than the majority of bourbons that have been similarly awarded some of the highest marks. Bradshaw Bourbon is sold throughout the United States and can be found locally with the retail finder here and ordered online at www.bradshawbourbon.com

More information, along with signature cocktail recipes, may be found on the website at www.bradshawbourbon.com, as well as on Facebook, Instagram and Twitter at @BradshawBourbon.

About Bradshaw Bourbon

Awarded a phenomenal 91-point rating from Wine Enthusiast, Bradshaw Bourbon is blended from the finest grains and aged in hand-selected barrels. As noted in the review, the two-year-old bourbon is “tinged with roasted nuts and vanilla on nose and palate, finishing with hints of black pepper and a waft of smoke.” It has a mash bill of 70% corn, 21% rye, and 9% malted barley, and is proofed to 51.9% ABV, a tribute to the NFL Hall of Fame quarterback’s career pass completion percentage.

About Terry Bradshaw

The only NFL player with a star on the Hollywood Walk of Fame, Terry Bradshaw continues to entertain fans far and beyond his legendary professional football career with the Pittsburgh Steelers. The four-time Super Bowl champion quarterback, two-time Super Bowl MVP and Pro Football Hall of Fame inductee joined “FOX NFL Sunday” as co-host and analyst with the show’s inception in 1994. In addition to his long-term role as a multi-Emmy and award-winning broadcaster, Bradshaw has starred in movie and television hits including the box office smash comedy romance, “Failure to Launch,” “Father Figures,” “Better Late than Never,” and “The Masked Singer.” Bradshaw is also a gospel and country singer, motivational speaker, New York Times best-selling author and breeder of championship quarter horses. In addition to starring in his own stage production, “The Terry Bradshaw Show,” the iconic football star and entertainer also stars along with his family in E!’s new hit show, “The Bradshaw Bunch,” which follows the adventures of his family.

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45th Parallel Spirits New Richmond Rye Private Barrel Selection Port Barrel Finished Straight Rye Whiskey

45th Parallel Spirits New Richmond Rye Private Barrel Selection Port Barrel Finished Straight Rye Whiskey 46%-ABV, 750ml.

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The Singleton Scotch Whisky Teams Up with Omi Hopper and Andrew Rea of "Binging with Babish" to Empower Female Chefs for Women's History Month

The Beloved Chef Behind 'Cooking Con Omi' Takes Over The Babish Culinary Universe To Recreate Food and Cocktail Pairings Inspired By Iconic Women

NEW YORK, March 23, 2023 - In honor of Women's History Month, viral TikTok Chef Omi Hopper of "Cooking Con Omi" pairs up with Andrew Rea of "Binging With Babish" to showcase joint recipes from the women who supported and inspired their culinary journeys. In the newest "Basics with Babish" episode, the two demonstrate a traditional Puerto Rican dish passed down through Omi's family, accompanied by a specialty cocktail made with The Singleton Scotch Whisky, a Single Malt best made for sharing and celebrating those who are close to us.

Experience the full interactive Multichannel News Release here: 
https://www.multivu.com/players/English/9151851-singleton-scotch-whisky-omi-hopper-binging-with-babish-womens-history-month-recipes/

Omi is a "Next Level Chef" contestant who shares her family's unique and traditional Puerto Rican dishes on her TikTok and YouTube platforms. Babish is one-part chef, one-part filmmaker known for recreating recipes featured in film, television and video games on his wildly popular YouTube channel. Together, they recreated Omi's Titis' (aunties') Mofongo con Chicharrón de Pollo recipe and a Black Walnut Bitters Manhattan inspired by Babish's "badass" aunt who loved the cocktail.

Omi and Babish not only joined forces to spotlight these empowering ladies who inspired their passions for cooking, but to dismantle gender norms of women being relegated to the kitchen and encourage more leadership roles for women in the culinary industry. That's why in support of Women's History Month, The Singleton will make a donation to charity partner Hot Bread Kitchen (HBK) – a nonprofit organization creating economic opportunities in the food industry for women, immigrants and people of color by holding specialized job trainings and food entrepreneurship programs in New York City.

"My Titis were always recreating or mastering a new way to display or season Mofongo, or even interchanging the ingredients. But it was the approval of my grandmother and her ultimate touch that would be the final word," said Omi Hopper, "Like a true matriarch, her blessing was the only one that mattered in the kitchen. Her strength is an inspiration to me this Women's History Month, a legacy I seek to carry on in my own female-owned culinary business and am pleased to see HBK carry on for the women of NYC."

"I'm thrilled to be teaming with The Singleton and Omi in our latest 'Basics with Babish' episode," said Andrew Rea. "I was inspired by my aunt to make my own version of the famed Manhattan cocktail by adding Black Walnut Bitters to the recipe, giving it a special twist that complements the smooth taste of The Singleton with a unique flavor she would have enjoyed."

There's no better way to show your appreciation for your loved ones than a custom cocktail with the smooth taste of The Singleton. The Singleton encourages consumers 21+ to celebrate Women's History Month responsibly. Please visit www.thesingleton.com for additional information on The Singleton. Stay up to date with the latest news, cocktails and exciting social content by following the conversation at @singletonus.

The Singleton is available to purchase at select U.S. liquor retailers and can be shipped and delivered on ReserveBar.com, Drizly.com or the Drizly app.

Please Drink Responsibly. THE SINGLETON 12 Year Old Single Malt Scotch Whisky. 40% Alc./Vol. Imported by DIAGEO, New York, NY.

[Instagram Icon] @TheSingletonUs
[Twitter Icon] @SingletonWhisky

About DIAGEO North America
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about DIAGEO, their people, brands, and performance, visit diageo.com. Visit DIAGEO'S global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about DIAGEO North America: @Diageo_NA.

About Omi Hopper
Omi Hopper lost her job at the beginning of the COVID-19 pandemic and took to TikTok and social platforms to share her take on her family's traditional Puerto Rican dishes. She now has an established space in food and lifestyle spaces along with appearing in numerous food and lifestyle outlets including Yahoo! News, TODAY and Mashed.

About Andrew Rea of 'Binging with Babish'
Andrew Rea is one part chef, one part filmmaker, and a generous dash of irreverent YouTube personality.  Self-taught both behind and in front of the camera, his cooking show, Binging with Babish, is enjoyed by millions of burgeoning chefs and foodies around the globe.  His passion for teaching and experimenting in the kitchen is rivaled only by his love of film and television, both of which he endeavors to share from his Brooklyn, NY kitchen. His wildly successful YouTube channel has achieved over 10M+ subscribers and over a combined 2.5B+ views.

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Copper Cat Hazelnut Shell Smoked American Single Malt Whiskey

Copper Cat Hazelnut Shell Smoked American Single Malt Whiskey 2023 Release 45%-ABV 750ml.

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Blue Run Spirits Reveals First Look at Georgetown, Kentucky Whiskey Distillery

 

Leading Architect Firm Bjarke Ingels Group to Design Ground-Breaking Facility

“We are thrilled to be able to reveal an early look of Bjarke Ingels Group’s design for the new Blue Run Spirits distillery in Georgetown, giving everyone a glimpse at where we are heading in developing a welcoming, unexpected and modern facility with a true focus on sustainability.”

GEORGETOWN, KY.  MARCH 22, 2023 - Blue Run Spirits today revealed the first look at its planned whiskey distillery and headquarters in Georgetown, Kentucky, designed by international architect firm Bjarke Ingels Group (BIG). 

Early digital renderings of the new facility exterior can be found HERE.

The 35,000-square-foot distillery and a 20,000-square-foot rickhouse will break ground in 2023 at the Lanes Run Business Park. Projected to open in 2025, distillery operations are anticipated to bring at least 45 fulltime jobs to the local economy, which was heralded in a statement by Kentucky Governor Andy Beshears last fall.

“We are thrilled to be able to reveal an early look of Bjarke Ingels Group’s design for the new Blue Run Spirits distillery in Georgetown, giving everyone a glimpse at where we are heading in developing a welcoming, unexpected and modern facility with a true focus on sustainability,” said Blue Run Spirits CEO and cofounder Mike Montgomery. “This will be a game-changing addition to Blue Run’s long-range business plans, allowing us to meet forecasted and unforeseen demand, while also giving our Whiskey Director Shaylyn Gammon and Liquid Advisor Jim Rutledge a home base of operations.”

The design, called “Meander,” is meant to evoke the journey of the limestone-rich water of the Royal Spring in Georgetown as it winds its way through the distilling, aging and blending process to becoming fine Blue Run bourbons and rye whiskeys. The Royal Spring, dubbed the Blue Run by one of the founders, serves as the company’s namesake.

Founded in 2005, Bjarke Ingels Group is based in Copenhagen and New York City and has offices in London, Barcelona and Shenzhen. BIG’s practice includes architecture, planning, landscape, urbanism, interior design, product design, research and development. Notable projects include Google Headquarters, Lego Brand Museum, Audemars Piguet Museum and Hotel, the San Pellegrino Flagship Factory, and world-renowned Copenhagen restaurant Noma.

“For Blue Run, we have boiled the entire process of whiskey-making down to a single linear sequence - from distilling to maturing to bottling. The half-mile long process meanders through the gentle hillsides creating bends and banks, inlets, and outlooks. A single shingled roof of photovoltaic tiles twists and turns to maintain optimal orientation even as the activities underneath require grandeur or intimacy. In the same way the Royal Spring is shaped by how the water flows through it, Blue Run Distillery is shaped by the flow of the whiskey and the processes and people who make it,” said Founder & Creative Director, BIG, Bjarke Ingels.

“Design is at the center of everything we do at Blue Run – from our liquid to our bottle to our new distillery,” continued Montgomery. “The design BIG has developed is in dialogue with the landscape, the meandering path to making whiskey and a manifestation of the bold, distinct and inviting ethos that signifies Blue Run Spirits.”

Blue Run Spirits has introduced 13 bourbon and rye whiskey releases since the company launched in October 2020, selling 21,000 9-liter cases in 2022 – a 300% year-over-year increase. The company recently announced expanded distribution in New York, Massachusetts, Rhode Island, Washington, Minnesota and Ontario.

Blue Run Spirits can be purchased in California, Indiana, Kentucky, Louisiana, Texas and Washington (Republic National Distributing Company); Georgia (Savannah); South Carolina and Tennessee (Advintage); Delaware, Maryland and Washington, D.C. (Prestige-Ledroit); Arizona, Colorado, Florida, Illinois, Missouri, Minnesota, Nevada, and Wisconsin (Breakthru); New Jersey (Fedway Associates); New York (Empire); Kansas (Worldwide Beverage Group); Arkansas (Arkansas Wine and Spirits); Connecticut (Connecticut Distributors, Inc.); Massachusetts and Rhode Island (Horizon); Alberta and Ontario (Evergreen); and online at http://www.bluerunspirits.com/shop powered by Seelbach’s.

Find Blue Run Spirits online at http://www.bluerunspirits.com.

ABOUT BLUE RUN SPIRITS
Georgetown, Kentucky-based Blue Run Spirits is an evolution of the traditional spirits company, creating award-winning bourbons and rye whiskies through time-honored traditions matched with inclusive, forward-looking vision. It all starts with the whiskey itself, carefully crafted by Blue Run Liquid Advisor and Bourbon Hall of Famer Jim Rutledge and Whiskey Director Shaylyn Gammon. That precious liquid is then housed in striking packaging adorned with Blue Run’s signature butterfly medallion, marking the metamorphosis of a centuries-old industry as Blue Run reaches across the bar to welcome today’s younger, broader and more diverse whiskey drinker. Blue Run Spirits was founded in 2020 and was named one of the 50 most innovative companies in America by Bloomberg.

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Highland Park 15-Year Viking Heart Single Malt Scotch Whiskey

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The Macallan Distil Your World Mexico Highland Single Malt Scotch Whiskey

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Green is Out, Red is In: Fireball Wants You to Wear Its Iconic Red Jacket to Augusta, GA This April. And They're Giving You $1,000 To Do It

Fireball makes its golf debut with a custom jacket made to pay homage, and add a little spice, to a time-honored ritual

NEW ORLEANS, March 20, 2023- There's a new 'Ball in golf' – Fireball Cinnamon Whisky, that is – and it's giving "birdie shot" a whole new meaning. Already a staple on the course with golfers looking to add some fun to their game, Fireball is teeing off the 2023 golf season by infusing a more playful spirit into the centuries-old game and existing tournaments.

Fireball has a unique offer for badge holders and golf enthusiasts willing to bring some [cinnamon] spice to the fairway – the whisky brand will give 10 fans $1,000 to wear its custom, tournament-inspired Fireball Red Jackets in Augusta, GA. The lucky 10 can rock them on the first nine, the second nine and everywhere in between - Fireball just wants to see red on the green.

"When it comes to golf not everyone is destined to wear green, that's an honor held for a select few," said global brand director for Fireball, Danny Suich. "A Fireball Red Jacket, however, comes with something that is arguably more important than honor, it comes with a license to unapologetically enjoy the game, however you choose to play it. We know 'birdie juice' is already a frequent participant in many rounds and Fireball's Red Jackets are our homage to that."

Legend has it that one of golf's more iconic jackets (one that's synonymous with a certain April tournament) originated from captains overseas wearing red jackets. Is it a coincidence that red just happens to be Fireball's signature color? We think not, and this year Fireball is doing something about it.

The exclusive Fireball Red Jackets feature:

• Green liner: A sleek, bespoke liner is a nod to the green on which the game is played.
• Custom Fireball patch: It wouldn't be a respectable jacket for this occasion without a premium dragon-donned patch.
• Monogrammed Buttons: Brass buttons on the jackets, inspired by the color of our delicious cinnamon whisky, boast a custom engraved Fireball logo for a sophisticated touch.
• Inside Pocket: While inside pockets aren't special to our jackets, ours is made to hold a Fireball mini-shooter, making it clearly superior to all others.
• Pin: Each jacket ups the class factor even more by including a Fireball pin to wear on the lapels.
• Inside patch: With only 10 Fireball Red Jackets ever made, a custom signature patch inside the jacket allows owners to claim their coat - and Fireball - for the rest of time.
• Bonus: Even though phones aren't allowed where the Fireball Red Jackets are going, the vibrant color guarantees that wearers will be easy to spot on TV… and the course.

Walk, don't run (we take tournament rules seriously) for your chance at one of Fireball's jackets. Simply visit www.FireballRedJacket.com March 20 through March 29, 2023, enter your information and tell us why you deserve to wear red by sharing your own Fireball golf tradition in 250 words or less. Those who are selected to receive the 10 custom Fireball Red Jackets and $1,000 stipends will be notified by March 31, 2023. You can also check out the official rules at www.FireballRedJacket.com.

"Fireball amplifies any situation, which is why we've set our sights on shaking up the golf world in a way only Fireball could," said Suich. "Fireball's Red Jackets – and everything else we have planned for golf this year – raise a shot to those who love golf but prefer their game to be a lot more fun and a little less serious."

Fireball has even more in store for golfers this season - stay up to date on the latest news and offerings by following @FireballWhisky on Instagram, Facebook and Twitter.

About Fireball

Imagine standing face-to-face with a fire-breathing dragon who just ate a barrel of spicy cinnamon…that's Fireball Whisky. Tracing its roots all the way to Canada, Fireball is known to ignite any occasion – from a round of golf, to happy hour and everything in-between. Made using real cinnamon, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit https://www.fireballwhisky.com.

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Lux Row Distillers introduces Rebel 100 Rye

Latest Rebel brand-family variant elevates the proof – and taste – following in the footsteps of its bourbon namesake

ST. LOUIS, March 16, 2023 - Lux Row Distillers announced the newest variant in the Rebel brand family: Rebel 100 Straight Rye Whiskey. Rebel 100 Rye is set to reach retail shelves across the country later this month at a suggested retail price of $19.99 per 750 ml bottle.

Rebel 100 Straight Rye Whiskey delivers smooth, spicy rye flavor via its 51% rye, 45% corn and 4% malt mash bill. Offered at 100 proof, Rebel 100 Rye features a spicy nose that opens into rich rye flavor balanced by hints of vanilla.

"Based on the continued success of both Rebel 100 Kentucky Straight Bourbon Whiskey, we've elevated the proof of its rye counterpart," said Eric Winter, brand manager for Rebel. "Rebel 100 Rye drinkers still will enjoy the award-winning smooth, spicy rye flavor of Rebel Rye at a proof level that amplifies its taste profile and stands out even better in classic cocktails."

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where the George Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

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Eastside Distilling, Inc. to Report Fourth Quarter and Fiscal Year 2022 Financial Results on Friday, March 31, 2023

Financial results to be released after market close; Conference call to be conducted at 5:00pm ET

PORTLAND, Ore., March 16, 2023 Eastside Distilling, Inc. (NASDAQ: EAST) ("Eastside" or the "Company") will report its fourth quarter and Fiscal Year 2022 financial results after the market close on Friday, March 31, 2023. The Company will host a conference call that same day, Friday, March 31, at 5:00pm ET to review the results.

Fourth Quarter and Fiscal Year 2022 Conference Call Details

Date and Time: Friday, March 31, 2023 at 5:00pm ET

Call-in Information: Interested parties can access the conference call by dialing (844) 889-4332 or (412) 717-9595.

Live Webcast Information: Interested parties can access the conference call via a live Internet webcast, which is available in the Conference Calls section of the Company's website at https://www.eastsidedistilling.com/conference-calls. 

Replay: A teleconference replay of the call will be available for three days at (877) 344-7529 or (412) 317-0088, confirmation # 6918006. A webcast replay will be available in the Conference Calls section of the Company's website at https://www.eastsidedistilling.com/conference-calls for 90 days.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon, since 2008. The Company is distinguished by its highly decorated product lineup that includes Azuñia Tequilas^®, Burnside Whiskeys^®, Hue-Hue Coffee Rum^®, and Portland Potato Vodka^®. All Eastside spirits are crafted from natural ingredients for quality and taste. Eastside's Craft Canning + Printing subsidiary is one of the Northwest's leading independent ready-to-drink canners and digital can printers. For more information visit: www.eastsidedistilling.com or follow the Company on Instagram and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking statements that reflect our expectations or anticipations rather than historical fact. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions, general competitive factors, the impact of COVID-19 and related business disruption, the Company's ongoing financing requirements and ability to achieve financing, acceptance of the Company's products in the market, the Company's success in obtaining new customers, the Company's ability to execute its business model and strategic plans, and other risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"). A detailed discussion of the most significant risks can be found in the "Risk Factors" section of the Company's Annual Report on Form 10-K. The Company assumes no obligation to update the cautionary information in this press release.

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Don't Follow The Flock This St. Patrick's Day: Forsake Your Namesake And Opt For The Original, Bushmills Irish Whiskey

Revered Irish whiskey distillery, Bushmills, challenges consumers to skip "the usuals" and try a taste of the Original this St. Patrick's Day with a hilarious live sheep stunt in a New York pub.

NEW YORK, March 15, 2023 - Bushmills Irish Whiskey filled a New York bar with a flock of sheep named after the most common "J"-named whiskey orders (Jim, Jack and Johnnie), encouraging consumers to fight herd mentality and opt for a Bushmills instead.

Bushmills, the world's oldest licensed whiskey distillery, is upping the ante by offering people with J-names the chance to forsake their namesake and win a free round of the Original whiskey. Fans (21+) can participate by going to www.forsakeyournamesake.com

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"DUBLIN' UP" TO WIN $10,000 TRAVEL VOUCHER WITH ROE & CO BLENDED IRISH WHISKEY'S COCKTAIL CHALLENGE

One Lucky Duo to Reimagine the Ultimate Whiskey Drink Will Win Prize to Score a Trip to Dublin

 

NEW YORK, March 13, 2023  Roe & Co, an Irish Whiskey crafted in collaboration with bartenders for bartenders, is encouraging cocktail enthusiasts across the country to team up for the chance to win a $10,000 travel voucher to put towards a trip to Dublin and an immersive cocktail session at the brand's Dublin-based distillery. Starting today, the brand is kicking off the "Dublin' Up Cocktail Challenge" Contest where innovative, at-home bartenders can pair up to form a team of two and display their inner creativity by putting their personal spin on their favorite whiskey cocktail.

Are you a cocktail aficionado, or do you have a secret cocktail recipe that you want to share with the world that takes any gathering to the next level? If you answered yes, then grab your challenge partner and prove why your team's recipe should win the grand prize!

Distilled by Lora Hemy, the super-premium Irish whiskey brand knows St. Patrick's Day traditions – and cocktail recipes – run deep. At the same time, the number of those who love to make their own drinks at-home has only continued to rise in the last few years.

"As St. Patrick's Day celebrations have certainly evolved in recent years, we've been inspired by the passion and creativity we've seen from the holiday's biggest fans – who have balanced honoring traditional Irish heritage while bringing modern Irish culture and cocktails to the forefront," said Lora Hemy, Head Distiller at Roe & Co Distillery in Dublin. "Roe & Co is proud to be created in collaboration with a team of bartenders for bartenders, and now we're looking to foster that same spirit of partnership with cocktail enthusiasts who can not only serve up unique takes on classic whiskey drinks but also become the best version of their home-bartender self."

To help bring the campaign to life on social media, Roe & Co has engaged Lynnette Marrero, American bartender, mixologist and philanthropist, to help give tips to fans to further hone their recipes via social media. Marrero will be promoting the "Dublin' Up Cocktail Challenge" on her social media (@drinksat6) so be sure to stay tuned so you don't miss any of the fun!

Starting today, two person teams of adults 25+ will have the opportunity to submit their cocktails by posting a photo or video on Instagram with #DublinUpCocktailContest and tagging @RoeAndCoWhiskey, ending at 11:59:59 pm ET on May 1, 2023. Fans (21+) will have the chance to vote for their favorite reimagined cocktail from among the three finalists via the Roe & Co Instagram before the lucky winning duo is named after World Whisky Day (May 20, 2023), and their cocktail may be featured by the brand during St. Patrick's Day 2024 celebrations.

Roe & Co is a super-premium Blended Irish Whiskey, named in honor of George Roe, a true pioneer of Irish Whiskey. Aged in ex-bourbon barrels, non-chill filtered and bottled at an ABV of 45 percent (90 proof), Roe & Co can currently be purchased for all of your St. Patrick's Day across the US in California, Connecticut, District of Columbia, Illinois, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York State, North Carolina, Ohio or Rhode Island.

No matter how you choose to celebrate St. Patrick's Day with Roe & Co this month, please remember to drink responsibly. For more information, visit roeandcowhiskey.com or follow Roe & Co at @RoeandCoWhiskey on Facebook and Instagram.

**NO ALCOHOL OR OTHER PURCHASE NECESSARY. Cocktail recipe may include alcohol alternative (I.e., mocktail). Each team member must be legal U.S. resident, 25+, of state where Roe & Co whiskey is sold.  Professional bartenders are not eligible. For entry to be valid, both team members must follow @roeandcowhiskey and #DublinUpCocktailContest must be included when posting recipe. Only 1 team member may post recipe. Recipe must be original and cannot violate 3^rd party rights.  Subject to Official Rules, including judging criteria for determining Finalists, public voting procedure, prize restrictions and other details. Contest sponsored by Diageo Americas, Inc., New York, NY. **Not sponsored or endorsed by Instagram.

Roe & Co Irish Coffee Recipe

1.0 oz Roe & Co Blended Irish Whiskey
1.0 oz MR BLACK Cold Brew Liqueur
1.0 oz Cold Brew
0.5 oz Simple Syrup

Instructions:
Vigorously shake all ingredients with a handful of ice and pour over glass.

About Roe & Co
Roe & Co is named in honor of George Roe, the once world-famous whiskey maker who helped build the golden era of Irish Whiskey in the 19th century. His distillery, George Roe and Co, extended over 17 acres on Thomas Street in Dublin and was once Ireland's largest distillery.

Diageo will now build on this rich heritage with the creation of a new distillery by converting the historic former Guinness Power House on Thomas Street. Roe & Co is made from the finest hand-selected stocks of Irish malt and grain whiskies and aged in bourbon casks. It has the signature smoothness of Irish Whiskey with remarkable depth of flavor – a luxuriously smooth blend, with a perfect harmony between the intense fruitiness of the malt and the mellow creaminess of the grain whiskies. The first blend of Roe & Co debuted in key European cities as part of Diageo's growing Reserve portfolio. For more information, visit roeandcowhiskey.com or follow Roe & Co at @RoeandCoWhiskey on Facebook and Instagram.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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Crown Royal Celebrates The Local Rodeo Community and Champions Its Royal Riders at Houston Rodeo

The award-winning whisky brand is showing gratitude to those who have played a key role in making Houston Rodeo what it is today through "Hats Off with Crown Royal"

HOUSTON, March 13, 2023 - As an official sponsor of the 2023 Houston Livestock Show and Rodeo (HLSR), Crown Royal is taking the moment to show its gratitude and tip a hat to those who drive the rodeo community forward.  In a new platform titled, "Hats Off with Crown Royal," the whisky brand is celebrating the uplifting spirit of the rodeo community starting in Houston, by sharing a symbolic hats off gesture to those who lend their skill, time and experiences to honor the rodeo tradition.

"Hats Off with Crown Royal" was brought to life at HLSR, with the brand's six days of gratitude, including Armed Forces Appreciation Day (March 1), Black Heritage Day (March 3), and Go Tejano Day (March 12) at the Crown Royal Ranch in NRG Park. Consumers (21+) were invited to the Crown Royal Ranch to enjoy murals from local artists, Jeremy Biggers and Floyd Mendoza, live music, Crown Royal specialty cocktails, exclusive takeaways and were encouraged to participate in the Purple Bag Project.

"Generosity is at the core of Crown Royal, and as a longstanding partner of the Houston Livestock Show and Rodeo, it was certainly time to spotlight the incredible community of Houston and the people who've impacted the rodeo for 90+ years," said Hadley Schafer, Director, Crown Royal. "It's exciting to be part of an event with so much rich history and give rodeo goers the opportunity to tip their hats to those who keep rodeo culture thriving."

The whisky brand has also partnered with Houston-based lifestyle brand, Premium Goods, to create a limited-edition capsule collection that celebrates Houston's essence and rodeo fashion and culture with a Premium Goods twist. The collection, which features a co-branded canvas tote that honors Houstonians, was showcased at the Crown Royal Ranch throughout the two weekends.

"Crown Royal's commitment to supporting our troops personally touches home to me as a spouse, daughter, & sister of veterans," said Jennifer Ford, owner of Premium Goods. "It's an honor and a real pleasure to partner with a brand that shares my values and sincere appreciation for our troops and their sacrifices for freedom."

Crown Royal has also brought the Purple Bag Project to the Crown Royal Ranch at HLSR and will honor the spirit of the rodeo by giving back to the people who make it all happen. Crown Royal Purple Bags were transformed into "thank you" gifts by consumers, who signed a heartfelt card and chose the perfect supplies to include. Over the course of its six days of gratitude, consumers packed over 1,225 Crown Royal purple bags, benefiting thousands of rodeo volunteers – the folks who work behind the scenes to bring the Houston Rodeo to life.

Crown Royal and their rodeo partners have joined forces to celebrate cowboys and cowgirls who keep their communities thriving with the Crown Royal "Royal Rider" award. This year, the brand honored three of their Royal Riders  – Tory Johnson, professional steer wrestler and 2018 PRCA Permit Challenge Champion, Wesley Silcox, Crown Royal Rider since 2013 and 2007 PRCA World Champion Bull Rider and Garrett Smith, one of the newest Crown Royal Riders and 3x National High School Finals Rodeo All-Around Champion – giving them a platform to tip their hat, say thank you to and celebrate those who have made an impact on their rodeo journey and career. Keep an eye out on Crown Royal's social pages in the coming weeks to hear more about these incredible stories!

Crown Royal invites consumers 21+ to tip their hats to the ones who are generous with their time to impact their communities. No matter how you decide to enjoy Crown Royal this rodeo season, remember to do so responsibly.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange and the London Stock Exchange and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About the Houston Livestock Show and Rodeo
The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $575 million to the youth of Texas and education. The 2023 Rodeo is scheduled for Feb. 28 – March 19. The 2023 World's Championship Bar-B-Que Contest, presented by Cotton Holdings, took place Feb. 23 – 25. For more information, visit rodeohouston.com and connect with #RODEOHOUSTON online via Facebook, Twitter, Instagram and YouTube for all the latest news.

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JOHNNIE WALKER BLENDED SCOTCH WHISKY MARKS RED CARPET SEASON WITH A TRIBUTE TO TRAILBLAZING WOMEN FILMMAKERS AND A CALL TO WATCH MORE WOMEN MADE FILMS

Through partnerships with nonprofit organization Women In Film, Los Angeles (WIF) and streaming platform MUBI, the Johnnie Walker brand aims to inspire future generations of women storytellers and provide greater access to women-told stories

NEW YORK, March 10, 2023  Women filmmakers make up only 24%* of the top filmmaking roles in the industry, so as a brand with a longstanding commitment to progressing gender equity, this awards season, Johnnie Walker is celebrating women trailblazers who changed the fabric of film, and enabling future generations of women filmmakers, by leaning into one of Hollywood's most iconic symbols – the red carpet.

Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9145351-johnnie-walker-honors-women-filmmakers-on-red-carpet/

As part of the Johnnie Walker First Strides initiative, and in time for the pinnacle of awards season, the brand has crafted a piece of art symbolizing the red carpet in honor of the many women who have broken and continue to break barriers so future generations of women will be seen and celebrated walking the red carpet.

The avant-garde work spotlights seven filmmakers for their boundary-pushing contributions to culture, including:

• Ana Lily Amirpour made her directorial debut in 2014 and immediately tore the mainstream to shreds with her distinctive creative vision and stylistic sense of adventure.
• Janicza Bravo is an acclaimed writer and director known for breaking boundaries in both cinema and television.
• Christine Choy is an electrifying artist behind and beyond the camera.
• Julie Dash was the first African American woman to have a feature film receive a wide theatrical release and has continued to innovate in the worlds of cinema, television, and fine art ever since.
• Claire Denis has created an inventive body of work and is widely recognized as an inspired director and screenwriter with a vivacious and trenchant perspective.
• Wanuri Kahiu is an acclaimed filmmaker, speaker, and science fiction writer whose work champions the need for fun, fierce and frivolous African art.
• Gina Prince-Bythewood is a wildly prolific director, writer, and producer, and longtime advocate for equal representation in the industry. Her films are known for their authentic, character-driven narratives.

The carpet will debut at the 16th Annual WIF Oscar Party, which Johnnie Walker is a presenting sponsor of to help honor all 65 women, in front of and behind the camera, who have been nominated for an award this year. Learn more about this year's nominees and how WIF is recognizing their work by visiting womeninfilm.org/voteforwomen.

"The stories being told by women deserve to be celebrated, and we need to see and hear more of them," said Sophie Kelly, SVP Whiskies at Diageo North America. "As we roll out our own red carpet in partnership with WIF, Johnnie Walker is proud to recognize all the incredible trailblazers, whose voices are shaping culture and the entertainment industry, and we hope our continued work inspires others to join us in taking steps towards a more equitable future."

To further uplift women in the industry and inspire future generations of bold women storytellers, Johnnie Walker is supporting the mission of WIF, the nonprofit organization dedicated to advocating for gender equity in the screen industries. Tied to a larger initiative to be announced by WIF next month, the partnership will set out to dismantle barriers and carve paths to spotlight and support women storytellers.

"We recognize and celebrate the contributions of women in the industry to encourage and inspire more women to become filmmakers," said Kirsten Schaffer, the Chief Executive Officer of WIF. "Johnnie Walker is a brand that has shown its commitment to advancing gender equity and we're proud to have them as our partners helping to build a world that values women by empowering them to tell the stories that shape our culture."

Johnnie Walker's support will help WIF equip emerging women filmmakers with the experience, skills, and connections needed to achieve their goals. The collective ambition is to build the pipeline, sustain careers and advocate for industry change that closes the gender gap, fosters safe working environments and ultimately achieves parity for women.

Understanding women-led films get made when more people watch them, Johnnie Walker teamed up with MUBI, the global distributor, streaming service and production company, to offer unlimited, 30-day free subscriptions. Consumers 21+ can start watching and discover new women-made films by visiting www.mubi.com/johnniewalker.

To learn more about Johnnie Walker's support for women in the film industry and the filmmakers featured on the carpet, please visit www.johnniewalker.com/firststrides.

*Lauzen, M. M. (2023, January 2). Employment of Behind-the-Scenes Women on Top Grossing U.S. Films in 2022.

ABOUT JOHNNIE WALKER
Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.

Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.

ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

ABOUT WIF
Founded in 1973 as Women In Film, Los Angeles, WIF advocates for and advances the careers of women working in the screen industries, to achieve parity and transform culture. We support women and people of marginalized genders in front of and behind the camera and across all levels of experience. We work to change culture through our distinguished pipeline programs; we advocate for gender parity through research, education, and media campaigns; and we build a community centered around these goals. Membership is open to all screen industry professionals, and more information can be found on our website: womeninfilm.org. Follow WIF on Twitter, Instagram, Facebook, and YouTube.

ABOUT MUBI
MUBI is a global streaming service, production company and film distributor dedicated to elevating great cinema. MUBI makes, acquires, curates, and champions visionary films, connecting them to audiences all over the world.                                                       

MUBI is a place to discover ambitious films from iconic directors to emerging auteurs. A new hand-picked film arrives on the platform every day, each carefully chosen by MUBI's curators. Notebook explores all sides of cinema culture — both in print and online. And with MUBI GO, members in select countries can get a free ticket every week to see the best new films in cinemas.                          

MUBI is the biggest community of film lovers, available across 190 countries, with more than 12 million members around the world. MUBI acquired renowned sales agent and production company The Match Factory and Match Factory Productions in January 2022.

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INDIAN MOTORCYCLE & JACK DANIEL'S® CELEBRATE AMERICAN CRAFTSMANSHIP WITH OLD NO. 7®-INSPIRED, LIMITED-EDITION INDIAN CHIEF BOBBER DARK HORSE

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Only 177 Available Globally, First Motorcycle Ever to Feature Old No. 7^® Whiskey Mixed within Bike's Super Graphite Paint

MINNEAPOLIS, March 4, 2023  Indian Motorcycle, America's First Motorcycle Company, and Jack Daniel's^®, America's first registered distillery, have once again partnered for a celebration of American craftsmanship with the creation of the 2023 Jack Daniel's^® Limited Edition Indian Chief Bobber Dark Horse. The seventh limited-edition offering from the two iconic American brands, and developed in partnership with Klock Werks^sm Kustom Cycles, the latest model draws its inspiration from Jack Daniel's^® legendary Old No. 7^® Tennessee Whiskey.

Hand painted and highly exclusive, Indian Motorcycle will produce only 177 units for global distribution. Building upon the Indian Chief Bobber Dark Horse's mechanical style, where its steel-tube frame and powerful Thunderstroke 116 motor take center stage, the Jack Daniel's^® Limited Edition Indian Chief Bobber Dark Horse includes several fine-touch details that make the bike truly one of a kind. The bike features Jack Daniel's^® branding throughout, and, for the first time ever, real Jack Daniel's Old No. 7^® whiskey mixed directly within the bike's Super Graphite Metallic paint.

"The Jack Daniel's^® Limited Edition Indian Chief Bobber Dark Horse is yet another powerful and dynamic representation of the quality, craftsmanship and attention to detail that is core to both of our brands," said Aaron Jax, Vice President for Indian Motorcycle. "This time, we decided to pay homage to Jack Daniel's^® iconic Old No. 7^® – the most iconic of Jack Daniel's^® whiskeys – pairing it with the Chief Bobber Dark Horse. Both products are timeless American originals that share a combination of no-nonsense simplicity and premium quality."

With a mean attitude and old-school muscle, the 2023 Jack Daniel's^® Limited Edition Indian Chief Bobber Dark Horse features several design elements that make this bike truly exclusive. Jack Daniel's^® branding will be found throughout the bike including the front and rear fenders, stamped on its solo seat, and on a Montana Silversmiths^® Badge with each bike's unique serial number. For ultimate exclusivity, Jack Daniel's^® signature can be found on the rear fender and etched into the exhaust. The 2023 Jack Daniel's^® Limited Edition Indian Chief Bobber Dark Horse touts a tank with a single Indian Motorcycle Script "I" along both sides. The Thunderstroke 116 engine features non-machined highlighted cylinders and heads, Cloud Silver painted rockers and pushrod tubes – giving it a throwback style that delivers a raw metal look.

The limited-edition motorcycle also features white center rims, a solo-saddle seat, a tinted Klock Werks^sm Flared Deflector, a Pathfinder 5 ¼ Adaptive LED Headlight, which monitors the bike's lean angle to maximize nighttime illumination, three ride modes, and a four-inch touchscreen powered by RIDE COMMAND with Bluetooth^®, weather and traffic overlays, turn-by-turn navigation, and more.

"At Jack Daniel's^® we live by the motto, 'Every day we make it, we'll make it the best we can.' Indian Motorcycle shares that philosophy, which is why this partnership has been such a success," said Greg Luehrs, Director of Sponsorships and Partnerships for Jack Daniel's^®. "To think that a handshake agreement has given way to seven years of incredible limited-edition motorcycles is truly amazing, and it's only appropriate to honor Jack's tried and true Old No. 7, with this seventh collaborative offering."

For Jack Daniel's^® and Indian Motorcycle, craftsmanship is about the fundamentals. And no two products better represent the fundamentals than Old No. 7^® and the Indian Chief. For the Indian Chief, the fundamental element is the frame. When designing this bike, it was important to get the stance right and maintain a simple, mechanical design. The Chief's no-nonsense design is a modern homage to the glory days of American motorcycling with iconic V-twin style, combined with modern performance and ride-enhancing technology. For Old No. 7, the fundamental element is cave spring water from Lynchburg, TN– clean, pure, crisp, and a constant 56-degrees – the very lifeblood of Jack Daniel's^® Tennessee whiskey.

Starting at $24,499, the Jack Daniel's^® Limited Edition Indian Chief Bobber Dark Horse is exclusively available through Indian Motorcycle dealerships. The order window opens March 14, 2023, at 12:00 p.m. EST, and will close once all bikes are sold. The Jack Daniel's^® Limited Edition Indian Chief Bobber Dark Horse will begin shipping to Indian Motorcycle dealers throughout the U.S. and Canada in March 2023. Riders can learn more at their local Indian Motorcycle dealership, by visiting IndianMotorcycle.com, or by following along on Facebook, Twitter and Instagram.

ABOUT INDIAN MOTORCYCLE
Indian Motorcycle is America's First Motorcycle Company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America's most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.

ABOUT JACK DANIEL'S^®
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Jack Daniel's Tennessee Rye, Jack Daniel's Sinatra Select and Jack Daniel's Country Cocktails. Today, Jack Daniel's is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly. Never Drink and Ride. Bottles and Throttles Don't Mix.

Tennessee Whiskey and Blended Straight Whiskey, 50% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL'S is a registered trademark. ©2022 Jack Daniel's. All rights reserved.

Indian, Indian Motorcycle, Chief & Dark Horse are registered trademarks of Indian Motorcycle International, LLC ; Montana Silversmiths^® is a registered trademark of  Montana Silversmiths, Inc; Klock Werks^sm is a service trademark of Klock, Brian Individual; JACK DANIEL'S^® is a registered trademark of Jack Daniel's Properties, Inc.; Bluetooth^® is a registered trademark of Bluetooth Sig, Inc.; ©2023 Indian Motorcycle International, LLC.

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Jim Beam Phoenix Suns Kentucky Straight Bourbon Whiskey

Jim Beam Phoenix Suns Kentucky Straight Bourbon Whiskey 40%-ABV 750ml.

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Mortlach Single Malt Scotch Whisky Collaborates with Designer Sebastian ErraZuriz on an AR Experience

State of the art. A.I 02/15/23 brought viewers into the Mortlach creation process through three AR sculptures during Frieze Los Angeles

LOS ANGELES, March 1, 2023- Mortlach Single Malt Scotch Whisky, a treasured spirit from Scotland's Speyside region, partnered with multidisciplinary artist and designer Sebastian ErraZuriz on a new interpretation of the iconic spirit's distillation process through augmented reality, which debuted during Frieze Los Angeles. This collaboration was the final piece in the Six Stills Series, a part of the Mortlach by Design program that featured six different designers who created bespoke products that highlight the unique aspects of Mortlach. The works by Luca Nichetto, Sabine Marcelis, Joe Doucet, Chrissa Amuah, and Felicia Ferrone featured a decanter, bar cart, chair, light fixture and glassware. The craftsmanship and vision these products embody represent the design-centric, heritage spirit Mortlach celebrates.

State of the art. A.I 02/15/23 brought viewers into the Mortlach creation process through three AR sculptures

This enticing project is a blend of technology, science and high quality design, which are all a direct reflection of Mortlach's own unique process. Focusing on three essential steps to whisky-making - The Harvest, The Distillery and The Experience - State of the art. A.I 02/15/23 illuminates Mortlach's distinct approach to distillation, unlike any other spirit for the last 200 years. State of the art. A.I 02/15/23 and Mortlach whisky itself share a similar process of multiple iteration to perfect the craft, resulting in a complex and unmatched output.

Throughout this collaboration, Sebastian was inspired by the mystery and magnetism behind Mortlach's heritage. Defined by its 2.81 distillation process, the only whisky to be made this way, Mortlach has remained a prestige scotch because of the resulting bold flavor without the smoke. Sebastian wanted to mimic this "ghost in the machine" feeling with State of the art. A.I 02/15/23; in order to create the images that guests saw in the installation, he worked with OpenAI's ChatGPT and DALL-E. The iterative process, which included tweaking certain words in the conversations with ChatGPT to adjust the final image in DALL-E, was exploratory and new. These tools are not yet fully understood, especially in the realm of creativity and art, and Sebastian sought to tackle that head on.

"I was drawn to Mortlach's story immediately because of its clear use of science, technology and high quality craftsmanship to create an intricate product," shared designer Sebastian ErraZuriz. "I wanted to create a similar process using the technology of today to create an experience that is unlike any other, and thus reflects Mortlach."

The installation started at the Harvest, which highlighted the specific ingredients that are blended into Mortlach, State of the art. A.I 02/15/23 then flowed into the Distillery, revealing an interpretation of the complex and intricate distillation process that makes Mortlach unique. The final stage of the AR experience then led to the Experience, where consumers aged 21 and over were able to taste the delicious spirit, illuminating the craft of Mortlach.

"Sebastian's AR experience beautifully told the story of Mortlach whisky, and highlighted all the key aspects of what makes Mortlach unique" shares Peter Sundry, Senior Brand Manager of Single Malts for North America at Diageo. "State of the art. A.I 02/15/23 brought the spirit to life like no other and allows viewers to learn the distinct process of the scotch's making, while also appreciating the specific elements that define Mortlach."

Mortlach by Design celebrates the unique characteristics of Mortlach Single Malt Scotch Whisky and brings together some of the world's best designers to create an all encompassing Six Stills Series, with commissioned works that reflect the ingenuity and unique nature of the spirit.

For more information or to purchase a bottle of Mortlach, visit mortlach.com.

Please drink responsibly. Mortlach Single Malt Scotch Whiskies. 43.4 – 55.9% Alc/Vol. Imported by Diageo, New York, NY.

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Four Roses Limited Edition Barrel Strength Small Batch 135th Anniversary 2023

Four Roses Limited Edition Barrel Strength Small Batch 135th Anniversary 2023 57.1%-ABV 750ml.

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Yellowstone Bourbon Renews Partnership with the National Parks Conservation Association (NPCA)

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Yellowstone's $250,000 donation in 2023 will make it NPCA's largest annual corporate donor

ST. LOUIS, March 1, 2023 The Yellowstone Bourbon brand family announced it has renewed its partnership with the National Parks Conservation Association. As a result of the newly structured partnership, Yellowstone will donate $250,000 – making it NPCA's largest annual corporate donor.*

To celebrate the continued partnership with NPCA, Yellowstone also will release a special-edition NPCA collector's label on bottles of Yellowstone Select Bourbon. The front label includes an illustration of two grizzly bears depicted on the NPCA logo, along with a ribbon in the organization's iconic green. The back label includes a QR code to learn more about Yellowstone's partnership with NPCA. 

Starting during National Park Week in April, 10,000 cases (60,000 bottles) of Yellowstone Select featuring the NPCA collector's label will be available at retail nationwide.

"We're proud of the 150-plus-year heritage we share with America's first national park, and we are equally proud of our growing relationship with NPCA – an organization that works tirelessly to protect and preserve our national parks," said McKenna Burst, Yellowstone brand manager. "In addition to donating money to support their efforts, we are proud to raise additional awareness through our NPCA collector's label and through upcoming activities and promotions throughout the year."

"Yellowstone Bourbon is a brand that truly puts their values into action, and that's why NPCA is so proud to partner with them. They're committed to protecting America's national parks for all who visit them now, and will visit them for generations to come," said Theresa Pierno, President and CEO of the National Parks Conservation Association. "This passion and dedication is how we'll ensure our most iconic landscapes and most important history will be safeguarded. As NPCA's largest annual corporate partner, and building on our five-year partnership, we are committed to doing this important work together, and to inspiring people to join us in standing up for these places we all care so much about."

In June 2022, Yellowstone Bourbon stepped in to support Yellowstone National Park in the wake of devastating floods that swept through it and the surrounding area. Through a fundraising event hosted by NPCA, Yellowstone Bourbon matched donations up to $50,000 to support the Southwest Montana Relief Fund – a joint effort between the Park County Community Foundation (PCCF) and Greater Gallatin United Way – and the Red Lodge Area Community Foundation. With Yellowstone Bourbon's help, NPCA and the Bozeman community raised nearly $100,000.

Yellowstone began supporting NPCA in 2018, donating $1.00 for every bottle of Yellowstone Select Bourbon sold – up to a total of $30,000 each year. To date Yellowstone has donated more than $495,000 to NPCA.

About the National Parks Conservation Association

Since 1919, the nonpartisan National Parks Conservation Association has been the leading voice in safeguarding our national parks. NPCA and its more than 1.6 million members and supporters work together to protect and preserve our nation's most iconic and inspirational places for future generations. For more information, visit www.npca.org.

About Limestone Branch Distillery

Stephen Beam opened Limestone Branch Distillery in 2011, with the goal of crafting the finest spirits in small batches. Stephen is a seventh-generation distiller with a history of distilling on both sides of his family – Beam and Dant. In 2015, he brought the Yellowstone brand back to the family. The distillery is now home to Yellowstone Select, Yellowstone American Single Malt Whiskey, Yellowstone Limited Edition, Minor Case Rye Whiskey and Bowling & Burch Gin. For more information on Limestone Branch Distillery and Yellowstone, please visit www.limestonebranch.com, www.yellowstonebourbon.com or https://www.instagram.com/yellowstonebourbon/.

*Based on donations made within NPCA's fiscal year 2023.

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Deanston 15-Year Tequila Cask Finish Highland Single Malt Scotch Whiskey

Deanston 15-Year Tequila Cask Finish Highland Single Malt Scotch Whiskey 52.5%-ABV 700ml.

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