The Glenrothes Invites You To Look Beyond 36 Years of Scotch Whisky Through First-of-Its-Kind NFT from Applauded New Yorker Artist

In an artistic collaboration with illustrator Maddie Dai, the Scotch whisky unleashes an enchanting NFT providing access to exclusive, real-world experiences

 

NEW YORK, April 28, 2022 Since its birth in 1879, The Glenrothes rewards those who choose to look beyond the ordinary. Today, the storied distillery meets contemporary curiosity with The Glenrothes 36 Year Old Single Cask Scotch whisky. With only 168 bottles available, the rare, limited single malt includes a non-fungible token (NFT) designed by The New Yorker illustrator Maddie Dai, who has melded the iconic worlds of Scotland and New York City to extend the whisky experience beyond the bottle.

 

Upon purchase of The Glenrothes 36 Year Old, consumers will first experience the NFT artwork on the whisky's packaging before receiving it in their digital wallets. Maddie Dai's black and white etch – which pays homage to the iconic New Yorker style – transforms through unexpected moments where Scotland and New York come to life. A once-static image will surprise whisky lovers with subtle movements that reveal special elements found in Maddie's art. Furthermore, Maddie's monochrome sketch will be enhanced through strokes of color highlighting both the whisky and the two worlds that inspired its creation.

"The Glenrothes is a hidden gem among single malt Scotch whiskies, one with a storied background, prized by those who care to look beyond the norm and understand the rewards that can follow," said Gregory Cozzolino, Marketing Director of Breakthrough Brands at Edrington. "Today's release embodies the ethos of what it means to explore beyond what is expected and cherish a deeper perspective, by starting with a complex, beautifully balanced whisky, then inviting exploration of a bigger world that bridges The Glenrothes and New York City through the vessel of an NFT that our innovative founders undoubtedly would have embraced."

The Glenrothes NFT will live on the forward-thinking Solana, one of the most sustainable blockchains in the market. The NFT experience not only compliments the value of the limited 36-year-old bottle of whisky, but offers a unique opportunity for purchasers to delve deeper into the story of The Glenrothes distillery. To further be immersed in The Glenrothes world, consumers will also have the opportunity to attend rare and exclusive real-life experiences in New York City and across the globe, including the potential to tour the distillery – which traditionally has been closed to visitors.

Like all Glenrothes Exclusive Single Cask releases, The Glenrothes 36 Year Old aged patiently at the distillery's on-site cooperage in a sherry-seasoned refill hogshead cask. The result is a delicate, balanced experience of orange zest and vanilla sweetness, light oak and gentle spice.

"This individual cask was identified years ago as something special. When it reached 36 years, the liquid was considered optimal in terms of its maturation and flavor development," said Laura Rampling, Master Whisky Maker for The Glenrothes. "This wonderful liquid has all the typical fruity character of The Glenrothes as well as notes of fresh almonds which are often apparent in our older editions. There is also a unique fragrance to it, including hints of rose oil and gentle spice, which are a product of its aging in this particular cask."

The Glenrothes 36 Year Old 1978 Single Cask #3631 has an SRP of $3,600 and is available at select fine spirits retailers across the U.S. and online exclusively through ReserveBar.com.

Tasting Notes

• Aroma: Ripe peaches, candied peel, sweet ground ginger, fresh almonds, and a hint of rose oil fragrance
• Taste: Tropical fruit and orange zest balanced with vanilla sweetness, light oak and gentle spice
• Finish: Richly sweet, fruity and gently fragrant

About The Glenrothes

The Glenrothes distillery has been making whisky quietly, and without compromise, since 1879. Its rich and rounded, award-winning single malt is crafted by a community of whisky makers in a hands-on, no-frills distillery in Rothes, Scotland, nestled and nurtured by the river Spey. Their craftspeople remain respectful of tradition, yet ever-curious about what could be – passion-driven with a penchant to Look Beyond.

From the mashing room to the stillhouse to Master Whisky Maker Laura Rampling, everyone who expertly contributes at the distillery supports the values – or "Four Corners" – that have guided The Glenrothes from its very beginnings.

About Edrington

Edrington's vision is that we will give more by building the world's leading portfolio of exceptional super premium spirits.

Our strategy is to intensify our focus on becoming the world's leading super premium brand builder. The Macallan is our central focus supported by Highland Park and The Glenrothes in the fast-growing Single Malt category and Naked in the Blended Malt category.

We have strategic partnerships with Wyoming Whiskey, Noble Oak Bourbon and London No. 3 Gin in the dynamic American Whiskey and Gin categories.

Our portfolio is completed with The Famous Grouse Blended Scotch Whisky and Brugal premium rum in the Dominican Republic.

Edrington is headquartered in Scotland and employs over 3,500 people in its wholly owned and joint venture companies, with over 70% employed overseas. We own our route to market in 15 countries and distribute our brands to more than 100 countries around the world through joint ventures and third-party agreements.

Edrington Americas is headquartered in New York, NY with regional offices in Mexico City, Miami and Orange County. To learn more visit https://www.edrington.com, and to find our brands visit https://www.findourspirits.com.

Our principal shareholder is The Robertson Trust, which has donated over £300m to charitable causes since 1961.

Our business model is underpinned by the Edrington values of giving, integrity, excellence and respect.

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CROWN ROYAL, ICONIC NFL LEGENDS RAISE A GLASS TO CELEBRATE THE PAST, PRESENT, AND FUTURE NFL DRAFT CLASSES

 

The award-winning whisky brand is capping off its first official season as an NFL sponsor with continued generosity to military and hospitality charities as their number one pick

LAS VEGAS, April 29, 2022 For the first time in history, Las Vegas is hosting the NFL Draft and fans from all over the country to cheer on the next generation of the league. As part of the celebrations, Crown Royal, the Official Whisky Sponsor of the NFL, is teaming up with Ryan Clark and other NFL Legends to toast to the Draft's past, present, and future icons as they kick off their careers and extend their generosity to their new teams and communities.

To celebrate the star-studded event, select NFL Legends, including Nate Burleson, Santana Moss, and Deuce Mcallister, will be gifted a personalized bottle of Crown Royal Deluxe as they raise a glass to the incoming draft class.

"I am excited to toast to the 87th NFL Draft class with Crown Royal as they enter an exciting career in new communities all over the country," Clark shares. "These players will be embarking on a journey that so many past NFL Legends have taken before them – to not only play football, but to support and positively impact the new communities where they will now call home."

All season long, Crown Royal gave back and said thanks to those who serve us off the field in the areas of hospitality and military and committed to donating one million dollars to these communities that make game day great.

"We're thrilled to support the local Las Vegas community that is welcoming fans to enjoy the Draft and celebrate this monumental moment for athletes," said Nicky Heckles, Vice President of Crown Royal. "As we kickoff our second season as a proud NFL sponsor we look forward to continuing the celebration and our commitment to the incredible communities through the Kick Off With Crown platform."

As the brand toasts to the draftees in their new home cities, they are encouraging NFL fans to support them and their own communities by visiting KickOffWithCrown.com to trigger a donation to the KOWC Generosity Fund benefitting local military and hospitality charities across the country.

Please drink responsibly as you enjoy the Draft with your 21+ game day crew.

About Crown Royal

Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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Whisky Isn't Just a Man's Drink According to New Campaign Featuring Academy Award Winner Anna Paquin from The Glenlivet

SYDNEY, April 26, 2022 Academy Award Winner Anna Paquin and renowned Single Malt Scotch The Glenlivet are ripping up the rule book on whisky drinking traditions in a provocative new campaign.

The Glenlivet is on a mission to break the whisky drinker stereotype and shine a light on all appreciators. As Paquin says in the new commercial, "Whisky doesn't care what's between your legs, so why should we be told to follow these rules?"

Noting her first experience with The Glenlivet, Paquin broke conventions by adding tonic to the whisky, "I first discovered Glenlivet while I was working in Scotland. While it tastes great on its own, I found it's even yummier when you add a little mixer and create a cocktail."

Paquin was selected to become the face of The Glenlivet Australia and New Zealand due to her ongoing invitation to flip convention on its head.

The Glenlivet Australia and New Zealand Marketing Manager Kristy Rutherford says, "Whisky has long been seen as a symbol of power, drunk solely by middle-aged, white men behind closed doors of the 'Old Boys' Clubs'. In fact, one-third of whisky drinkers globally are women*."

The Australian and New Zealand campaign builds on The Glenlivet global mission to change the outdated perception of the stereotypical whisky drinker. To challenge the cultural norm of the whisky drinker as a middle-aged white man, The Glenlivet is infiltrating search engine algorithms, purposefully planting images to change the visual landscape.

#BreakTheStereotype celebrates inclusivity within whisky and is the first in a series of bold ambitions The Glenlivet is undertaking as part of their new platform, 'This Is Whisky'. Now when searching 'whisky drinker' using Google Images™, the user is greeted with diverse real whisky drinkers. In Australia and New Zealand, nearly a third of female drinkers drink whisky monthly*, a 40% increase since 2015**. Females are adopting whisky at four times the rate of males.**

The launch film, directed by famed fashion director and photographer, Jamie Nelson at her 1968 Hollywood Regency style house in LA, sees Anna turning whisky drinking traditions on their head.

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Three Years Ahead of Schedule, Bulleit Frontier Whiskey Reaches Goal of Planting or Protecting ONE MILLION Trees Across the Country and Now Pledges to Improve Tree Equity with American Forests

In addition, Bulleit joins forces with Street Art for Mankind on a new nationwide initiative to raise Tree Equity awareness

SHELBYVILLE, Ky., April 22, 2022- Bulleit Frontier Whiskey met its goal of planting one million trees in partnership with forestry innovation leader, American Forests, three years ahead of schedule. Together, Bulleit and American Forests have successfully restored more than 2,000 acres of forest landscapes in several states preserving the forests' ability to mitigate climate change, clean water and provide home for wildlife. As reforestation efforts continue to push forward, Bulleit is embarking on a new mission to improve Tree Equity within economically disadvantaged communities and help ensure that all people have access to the benefits of trees.

Simply put, Tree Equity is about making sure everyone can experience the benefits of trees, no matter their income or where they live. Trees help fulfill our basic needs – breathing fresh air, drinking clean water and finding relief from the heat. Much like streets and sewer lines, trees are critical infrastructure for improving overall quality of life and play an integral role in mitigating climate change. Bulleit is committed to its shared mission with American Forests to advance Tree Equity and ensure tree cover in cities is equitably distributed. 

A map of the tree cover in the U.S. is all too often a reflection of income disparities in socioeconomically disadvantaged neighborhoods where trees are often more sparse, while tree cover is much more prominent in wealthier, suburban communities. To invoke actionable change, Bulleit will plant and maintain trees in five cities utilizing American Forests' Tree Equity Score technology that helps measure the tree canopy needs in urban areas to determine which neighborhoods need trees the most.

For Bulleit, recognizing the value of trees, healthy forests and sustainability are issues that hit close to home. To produce Bulleit Frontier Whiskey, barrels are integral to aging the award-winning liquid. And to make barrels, white oak trees are a necessity. Through their reforestation efforts, Bulleit continues to advance the long-term health and resilience of white oak forests for years to come.

"Our commitment to a greener future does not stop with how we make our whiskey or our recent reforestation efforts. There is much more we can do especially with our invaluable friends at American Forests," said Ricky Collett, global brand director, Bulleit Frontier Whiskey. "While trees are a necessity for our award-winning bourbon, the benefits trees provide our communities are undeniable. Bulleit was built on the foundation of community and advancing Tree Equity is a way for us to give back to those who have given us so much."

To raise awareness of its Tree Equity mission, Bulleit Frontier Whiskey will work with  Street Art for Mankind, a nonprofit organization that sparks social change through the power of art, to support the UN Decade on Ecosystem Restoration with a multi-city mural project to raise awareness of its collective vision – a world where all people have access to the benefits trees provide, no exceptions. In collaboration with prominent artists, Bulleit will bring to life the importance of Tree Equity through large scale, visually impactful murals, in five American cities in the next three years. The first sponsored mural will be unveiled this fall, alongside a tree planting celebration to further amplify the #GenerationRestoration movement to provoke action around ecosystem restoration and climate change reversal by 2030.

"We are thrilled to collaborate with Bulleit Frontier Whiskey in its mission to raise awareness for Tree Equity. Together, through the power of art, we are aiming to inspire the public to reflect on challenges our current ecosystem faces and take action," said Audrey and Thibault Decker, co-founders of Street Art for Mankind.

Since its inception in 2020, our partnership with American Forests has resulted in the planting or protecting of one million trees with projected environmental benefits that include:

• Carbon Sequestration: 645,400 metric tons of carbon dioxide stored over the next 100 years*, equal to the removal of emissions from driving 140,000 cars in one year.**
• Air Purification: An average of 74,000 pounds of air pollutants eliminated per year.*** For fine particles like dust, this is equal to removing 1,000 cars from the road.**
• Water Conservation: An average of 75 million gallons of runoff conserved per year, *** equal to the volume of water stored by 114 Olympic-sized swimming pools.
• Vital Wildlife Habitat: Roughly 2,000 acres of critical forest restored across multiple states in the Eastern U.S.****

"We are proud to have met our goal of planting or protecting one million trees to advance the growth and restoration of oak forests alongside our Bulleit partners," says Jad Daley, president and chief executive officer at American Forests. "As our partnership continues to thrive, we look forward to joining forces again to extend a shared commitment to Tree Equity and urban forestry across the country in years to come."

Bulleit recognizes the importance of sustainability at home and, to usher in the next phase of efforts, the award-winning Kentucky whiskey is hosting an Earth Day celebration on April 22 at the Bulleit Distilling Co. in Shelbyville, KY. The event will include a planting of native oak trees and the unveiling of artwork by local Kentucky artist, Braylyn Stewart, using only eco-friendly materials, from paintbrush to paint.

Sustainability continues to be an important mission for both Bulleit and its parent company, Diageo, which announced 25 purposeful and ambitious goals in its 'Society 30: Spirit of Progress' sustainability action plan. The ten year plan includes a commitment to  achieve net-zero carbon emissions across the company's direct operations, which is supported by the recent opening of its first carbon neutral distillery in Lebanon, KY where Bulleit Bourbon is being produced.

As it continues to work towards a more sustainable future, Bulleit reminds consumers to drink and live responsibly. For more information and to stay up-to-date on its sustainability efforts follow @Bulleit on Instagram and Facebook.

*Estimates on carbon storage derived from USDA Forest Service Forest Inventory and Analysis data for Maryland, West Virginia, Pennsylvania, Virginia, Illinois, Ohio, Indiana, Kentucky, Missouri and Tennessee **EPA Greenhouse Gas Equivalencies Calculator
***Estimates derived from an average tree planting throughout the brand's planting region using iTree County
****Estimate by American Forests based on previous plantings and average trees planted per acre

ABOUT BULLEIT FRONTIER WHISKEY
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 10 Year Old and Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing, BDC received the Highly Commended award for Sustainable Distillery of the Year at the 2020 Icons of Whisky Awards from Whisky Magazine. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About American Forests
American Forests is driven by the power of forests. They are instrumental to addressing two of the most pressing issues of the day: slowing climate change and advancing social equity. Forests also provide habitat for wildlife and a clean, abundant supply of water for people. Since our founding in 1875, American Forests has been the pathfinders for creating healthy forests from coast to coast. For example, we championed creation of the U.S. Forest Service and have persuaded Congress to provide stable funding for fighting and preventing forest fires. Our deep knowledge of forests and track record of collaboration position us to build a reforestation movement in America.

From cities to large natural landscapes, we create healthy and resilient forests that deliver essential benefits for climate, people, water and wildlife. We advance our mission through forestry innovation, place-based partnerships to plant and restore forests, and movement building. American Forests envisions a world in which the significant environmental, societal, and economic benefits of forests are fully realized and equitably available to all people. To learn more about American Forests, visit www.americanforests.org

About Street Art for Mankind
Street Art for Mankind (SAM) is a 501(c)(3), non-profit organization working with prominent street artists to create large murals all around the world. Its goal is to raise awareness on social justice and environmental issues, and to give the public the means to become actors of change. SAM is recognized for its mural series with the United Nations, the Department of State, but also for its Art Walk Murals with Cities across the world to bond communities together, create a sense of belonging and increase foot traffic. Learn more at StreetArtMankind.org.

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DuBlasé Whiskey Expands into National Retailer, Total Wine, Providing Award-Winning Whiskey to North and Central Florida

JACKSONVILLE, Fla., April 21, 2022 -- DuBlasé Whiskey is pleased to announce it is expanding into one of the nation's leading spirits and wine retail stores, Total Wine & More, across numerous locations in Florida including Orlando, Jacksonville, Altamonte Springs, Gainesville and Daytona Beach.

"We are excited to expand into another major retailer in just our first year of operation. Total Wine & More has one of the most diverse selection of spirits, and we are proud to have DuBlasé available to their customers," said Darrin Eakins, Founder and CEO of DuBlasé Whiskey. "The environment at Total Wine & More is awesome, the staff are welcoming and helpful. They provide an exceptional shopping experience," Eakins explained

DuBlasé is a rising whiskey brand in the market to keep an eye on. The brand has found early success with distribution in Florida & California, and is continually growing into new markets. The award-winning whiskey is earning its dues in the industry, with a taste profile unlike anything else on the market. Total Wine & More is considered to be a preeminent U.S. retailer in the industry and their footprint complements that of other top retailers currently providing DuBlasé to its customers.

Offering a 70-proof (35% ABV) whiskey, consumers can truly enjoy DuBlasé neat, as a cocktail, or on the rocks, due to its subtle vanilla profile, complemented with all natural spices, then refined for a smooth and robust finish. Whether you are celebrating with colleagues or joining an elegant dinner with friends, DuBlasé is a perfect choice at any occasion.

ABOUT DuBlasé Whiskey
DuBlasé is an award-winning, premium whiskey brand headquartered in Jacksonville, Fla. DuBlasé offers hints of vanilla and natural spices and features the best ingredients sourced and distilled in Florida. DuBlasé is available for purchase online to adults of the legal drinking age in 32 states – please visit www.DuBlase.com to learn more and to place an order.

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Sugarlands Announces Strategic Partnership with Boston Red Sox

Award-winning moonshine, new canned cocktail available at Fenway Park this season

GATLINBURG, Tenn. (April 21, 2022) – Sugarlands Distilling Co., an award-winning craft distillery, along with the nine-time World Champion Boston Red Sox today announced a multi-year strategic partnership. As part of the deal, Sugarlands becomes a “Proud Partner of the Boston Red Sox” and will also produce a ready-to-drink (RTD) co-branded iced tea lemonade moonshine canned cocktail, unique to the New England market.

Sugarlands Iced Tea Lemonade Moonshine Cocktail is a crisp, refreshing RTD cocktail bearing the Red Sox iconic logo. Made from a blend of iced tea, lemonade and Sugarlands’ award-winning, signature moonshine, the Iced Tea Lemonade RTD boasts flavors of lemon, black sassafras and cane sugar. This new Iced Tea Lemonade RTD will be available at Fenway Park and various retailers throughout New England.

“The Red Sox are one of the most iconic and recognizable names in all of professional sports and we’re thrilled to welcome them to the Sugarlands family,” said Ned Vickers, president and founder of Sugarlands Distilling Company.

“At Fenway Park, our goal is to deliver a variety of beverage options to our fans to ensure everyone can find something that appeals to them,” said Red Sox Executive Vice President Troup Parkinson. “We are excited to work with Sugarlands and introduce their ready-to-drink cocktail to Red Sox fans this season.”

In addition to the Red Sox, Sugarlands has strategic partnerships with the Atlanta Braves, Baseball Hall of Famer Chipper Jones, New Orleans Saints, Grammy-nominated country superstar Cole Swindell, platinum-selling recording artist O.A.R., Major League Bow Hunting, New Orleans Saints, Rahal Letterman Lanigan Racing and multiple Speedway Motorsports properties. Sugarlands recently launched High Rock vodka in collaboration with brand co-owners Dale Earnhardt Jr. and wife Amy Earnhardt.

“As a Boston native, I’m well-acquainted with the significance of the Red Sox brand and the passion it evokes not only in New England but also worldwide,” said Sugarlands Chief Revenue Officer Patrick Sullivan. “This partnership will closely align Sugarlands with one of the most dedicated fanbases on the planet and bring incredible value to our distribution partners in the northeast.”

Founded in 2014, Sugarlands Distilling Company produces a full line of craft moonshines and sippin’ creams with flavors like Dynamite Cinnamon, American Peach, Dark Chocolate Coffee and Butter Pecan. Sugarlands also produces Roaming Man Tennessee Straight Rye Whiskey, which won Best Whiskey in the 2019 American Craft Spirits Association Awards.

About Sugarlands Distilling Co.

Sugarlands Distilling Company is a craft distillery located in Gatlinburg, Tennessee. Producers of award-winning moonshine, rum, cream liqueurs and rye whiskey, Sugarland spirits are distributed in 40 states and made available for home delivery via Reserve Bar. Sugarlands hand-crafted cocktails can be sipped on in restaurants, bars, and festivals across the country, as well as on the Back Porch located at the downtown Gatlinburg, Tennessee distillery.

The Sugarlands distillery welcomes more than one million guests each year and is rated as TripAdvisor’s number 1 thing to do in Gatlinburg as well as the world’s top-rated distillery experience. A proud supporter of the community, Sugarlands Distilling Company has donated over $675,000 to nonprofits across the country through their giveback program, MoonShare.

For more information, please visit www.sugarlands.com and follow Sugarlands on Twitter, Instagram and Facebook @SugarlandsShine.

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Orphan Barrel Whiskey Distilling Co. Introduces Fable & Folly, A Rare Spirit Crafted from Recovered Kentucky Whiskey Stocks

The 14 Year Old Whiskey Combines Six Orphaned Stocks and a Proprietary Blend in One Premium Liquid

A FORGOTTEN STOREHOUSE IN KENTUCKY, April 20, 2022 The Orphan Barrel Whiskey Distilling Co. is pleased to announce the latest release from the company: Fable & Folly Finest Quality Whiskey Aged 14 Years. Fable & Folly was crafted from a proprietary blend that includes the last remaining stocks of Barterhouse, Forged Oak and various Rhetoric releases.

Orphan Barrel searches for rare whiskeys hidden away and nearly forgotten in the dark corners of distilleries and rickhouses, bottling and releasing limited amounts of these treasured liquids with the care and craft they deserve. When Master Blender Andrew Mackay discovered the last remaining stores of rare, orphaned whiskeys from years past, he thought it was only fitting to share these whiskeys with the world within one bespoke blend– Fable & Folly. He married the last remaining stocks of Barterhouse, Forged Oak and various Rhetoric releases with a proprietary blend to create the expression, which pays homage to the original releases yet possesses a distinct profile of its own.

"Fable & Folly honors the quality ingredients that go into it and the ethos of the Orphan Barrel Whiskey Distilling Co. as a whole," said Mackay. "In my discoveries of the six orphaned stocks that are part of Fable & Folly, it became clear that blending them would both highlight and enhance the nuances that make these liquids so special. Fable & Folly tells the stories of whiskeys past while exciting aficionados and collectors with a unique new spirit that stands the test of time."

Fable & Folly is a harmonious creation that uniquely balances age and flavor. This whiskey beautifully accents the rich, smooth character of the orphaned stocks within it, featuring spicy notes of rye and pepper. It begins with a burst of spice and delicately warms to a smooth richness with sweet notes of syrup and fruit.

The spirit animal displayed on the bottle pays homage to this proprietary blend - a hybrid of the three signature animals of the whiskeys from which Fable & Folly came: a stag, a hummingbird and a fox. Like this bespoke creature, the liquid combines the best of these stocks into one delicious and distinctive breed of whiskey, a perfect embodiment of the Fable & Folly heritage, lore and legacy.

This special edition bottle is available in limited quantities at select spirits retailers nationwide with an SRP of $149.99 for 750mL. Fable & Folly can be purchased on ReserveBar, Drizly.com or the Drizly app where shipping and delivery are available. For more information on Orphan Barrel Whiskey Distilling Co., click here and follow @orphanbarrel on Instagram.

Each Orphan Barrel expression is meticulously bottled with pride to ensure these rare whiskeys are treated with the care they deserve, because once they're gone, they're gone forever.

ABOUT ORPHAN BARREL WHISKEY DISTILLING CO.
The Orphan Barrel Whiskey Distilling Co. is an endeavor to rescue nearly forgotten barrels of delicious American whiskey and Scotch Whisky and share them with discerning adult consumers. We are inspired by creativity, delicious whisky, good times and great stories. The project is owned and run by Diageo and headquartered in Tullahoma, Tenn. However, we like to think the project is founded in dark, quiet corners of rickhouses and storehouses around the world where great whiskeys are just waiting to be discovered.

ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskeys, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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THE MACALLAN UNVEILS DISTIL YOUR WORLD NEW YORK

A collaboration with Michelin-starred chefs, The Roca Brothers capturing the essence of one of the world's most creative and dynamic cities brought to life in a new documentary

NEW YORK, April 14, 2022- The Macallan has launched Distil Your World New York, an exceptional limited edition single malt whisky that captures the essence of one of the most iconic cities in the world.

Distil Your World New York marks the latest release in the series of single malt whiskies and gastronomic creations exploring leading locations around the globe. Crafted by The Macallan Whisky Maker Polly Logan in collaboration with the Roca brothers, owners of El Celler de Can Roca, twice named Best Restaurant in the World, Distil Your World New York embodies and celebrates the city as a dynamic metropolis of art, creativity and visionary talent.

To uncover the mastery behind New York, Polly and Joan Roca traveled to the city to spend time with the artists who fuel its vibrant culture; the visionaries driving its inimitable creativity; and the thinkers chronicling the city. Their journey and the remarkable figures they encountered during it, including globally acclaimed jazz musician Wynton Marsalis, legendary graffiti artist Lady Pink, art curator at the Guggenheim Museum Megan Fontanella, high-end fashion designer Daniel Silverstein and sneaker culture historian Dee Wells, will be showcased in a new 30-minute documentary which marks the fourth episode of the Distil Your World documentary series. The film premiered during a private event in New York on April 13th before being released on YouTube for viewing.

Created from the perfect combination of six European and American oak casks, the whisky reflects the distinctive artistic character of the city, its towering architecture, and the culinary eclecticism offered by its delis, diners and street food. The Macallan Whisky Maker Polly Logan said: "This project is a homage to the people of New York. The daring, creative and diverse characters we've met along the way. This whisky is bold, flavor vibrant and uplifting – just like each of them."

Building on the subtle apple notes already characteristic of The Macallan – a fitting flavor for the Big Apple – Distil Your World New York also offers the sweetness of classic American candy, with nods to peanut and chocolate. A whisp of sidewalks portrays the bustle of the city while uplifting citrus represents the skyscrapers that dominate New York's skyline. "We really looked towards the quintessential tastes of New York – sweet candy, waffles, peanut brittle, chocolate, and pecans. The city's thriving street food scene was a great source of inspiration" said The Macallan Whisky Maker Polly Logan.

The globally acclaimed Roca brothers also created a unique menu designed to take diners on a singular journey through New York. Their creations, which like the whisky, play with renowned New York flavors including a potato cronut with salsa brava, waffles with chicken pâté and sugar cane syrup and cured and smoked strip steak. The Big Apple, their masterpiece dessert, features a caramel apple filled with fresh apple puree and milk chocolate.

Joan Roca said: "The originality of New York is endless, it's impossible to portray it with just one creation, so we needed to express it through an extended menu, where every dish tells a story. The city grabs hold of you instantly. Its energy pushed us to create a complex and daring menu, with ideas that we explored for the very first time."

Distil Your World New York is housed in a striking white presentation box featuring an engraved aerial map of New York. Bold touches of blue on the box and bottle represent the water that surrounds the city and the buildings which reach into the sky.  In addition to the limited edition whisky, the box contains a luxurious book showcasing the different inspirations behind this single malt, and the craftsmanship involved in its creation, alongside rich New York photography.

The Macallan Distil Your World New York is a limited-edition release of 1,000 bottles and will be available starting April 2022 for an SRP of $4,200 for the 70cl bottle and $4,500 for the 75cl version at select The Macallan Boutiques around the world, in premium specialist retailers and in exclusive premium non-specialist retailers.

For further information visit www.themacallan.com

Whisky Maker's Notes:
Color: City sunrise
Aroma: Big apple with peanut brittle and milk chocolate. A sweet and salty mix like a rising dough and a whisp of sidewalks, fresh rain and cherry blossom.
Palate: Baked apple and raisin, chocolate covered nuts, maple syrup and toasted waffles with a side of salted pecans.
Finish: Medium with roasted nuts and sweet oak
ABV: 49.5%.

For further information, please contact: TheMacallan@mbooth.com

About The Macallan
Founded in 1824, The Macallan is renowned worldwide for its extraordinary single malt whiskies. Their outstanding quality and distinctive character reveal the uncompromised excellence pursued by The Macallan since it was established by Alexander Reid, on a plateau above the River Spey in north-east Scotland.

In 2018, The Macallan opened a new chapter in its history with the launch of its award-winning Speyside distillery. Designed by internationally acclaimed architects to promote sustainability, the building takes inspiration from the surrounding ancient Scottish hills. It stands nearby Easter Elchies House, the Highland Manor built in 1700 which is The Macallan's spiritual home and remains the heartbeat of The Macallan's beautiful 485-acre Estate.

Crafted without compromise. Please savor The Macallan responsibly.

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Award-Winning Whiskey: DuBlasé Whiskey Wins at the 2022 San Francisco World Spirits Competition

 

JACKSONVILLE, Fla., April 14, 2022 DuBlasé Whiskey is pleased to announce it is a proud winner of the 22nd Annual San Francisco World Spirits Competition.

Known as one of the world's most prestigious and largest spirits competitions in the world, the San Francisco World Spirits Competition (SFWSC) is noted for the quality of its 70 judges, which come together from around the world to blindly taste and select the best spirits in the world based on their pristine spirits expertise. Each winning spirit brand was tested and anonymously chosen based on flavor composition and smoothness. "We're proud ato be recognized as an award-winning whiskey brand by the world's biggest spirits awards group. To be chosen as one of the best in our category is a huge accomplishment for the DuBlase brand and we're grateful for the recognition," said Darrin Eakins, founder and CEO of DuBlasé whiskey. DuBlasé was awarded the Bronze medal in the flavored whiskey category.

DuBlasé has achieved outstanding success over the last year, positioning itself as a strong, independent whiskey offering an award-winning taste profile that features hints of vanilla and rich spices. "We are grateful for everyone that truly appreciates the complexities of our hand-crafted recipe," Eakins said.

DuBlasé is made from the best natural ingredients, locally sourced in Florida's harvest lands, then matured and blended under the guidance of our master distiller. "Our brand and taste profile combined make DuBlasé a competitive force in the spirits industry. Out of 5,000 brands entries and over 40 countries represented, DuBlasé was one of the chosen and that's something we're proud of. Every batch of DuBlasé is distilled six times with precision, creating an authentic, crisp and unrivaled taste profile," Eakins explained.

ABOUT DuBlase Whiskey
DuBlasé is an award winning, premium whiskey brand headquartered in Jacksonville, Fla. DuBlasé offers hints of vanilla and natural spices and features the best ingredients sourced and distilled in Florida. DuBlasé is available for purchase online to adults of the legal drinking age in 32 states – please visit www.DuBlase.com to learn more or place an online order. Be sure to follow DuBlasé on Twitter, Facebook, Instagram and LinkedIn for the latest news.

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Andalusia Triple-Distilled Single Malt Whiskey Awarded Double Gold at the 2022 San Francisco World Spirits Competition!

Milestones for the booming Texas Whiskey distillery.

Apr 13, 2022 - Andalusia Whiskey Co., a family-owned distillery in the heart of the Texas Hill Country is excited to announce that its Triple-Distilled single malt whiskey was awarded a Double Gold medal at the 2022 San Francisco World Spirits Competition. This whiskey is 100% malted barley, made grain to glass in Blanco. It is triple-distilled in a copper pot still producing a smoother, lighter-bodied whiskey. The delicate flavor of malted barley is allowed to shine after aging in a charred American oak barrel and bottled at 100 proof.

Andalusia is on a roll

Stryker. A Texas BBQ smoked single malt made the coveted Top 20 list from Whiskey Advocate! Only the second distillery from Texas to make the list.

According to Whiskey Advocate “To reach our Top 20 Whiskies Of 2021, hundreds of bourbons, ryes, scotches, and other whiskies have been blind-tasted throughout the year by a panel of international whisky experts. The top whiskies are then selected based on quality, price, availability, and “x-factor.”

The x-factor. Traditionally distilleries use peat to smoke their barley, but Andalusia uses mesquite, oak, and applewood to create the BBQ in a glass aroma everyone loves.

“We are honored and thrilled to rank among some of the large and historic brands in the industry,” said Co-Founder Ty Phelps.

Where to buy Andalusia Whiskey

Stryker, the Triple Distilled, and other whiskeys are available for purchase at the distillery or online.

Follow Andalusia Whiskey Co. on Facebook for updates on tours, tasting room hours, and special releases. You can find Andalusia’s award-winning single malts Stryker, Revenant Oak, and their Triple Distilled whiskey at liquor stores throughout Texas.

About Andalusia Whiskey Co.

Andalusia Whiskey Co. produces hand-crafted, grain to glass malt whiskies deep in the heart of the Texas Hill Country. The distillery offers tours, tastings, and cocktails in its beautiful tasting room. Visitors to Texas Hill Country are encouraged to sign up for a distillery tour and come by for a visit. For more information, visit their website www.andalusiawhiskey.com. For interviews, contact Jake Clements at media@txwhiskeyfest.com. Photo courtesy of the Texas Whiskey Festival.

Milestones for the booming Texas Whiskey distillery.

Apr 13, 2022 - Andalusia Whiskey Co., a family-owned distillery in the heart of the Texas Hill Country is excited to announce that its Triple-Distilled single malt whiskey was awarded a Double Gold medal at the 2022 San Francisco World Spirits Competition. This whiskey is 100% malted barley, made grain to glass in Blanco. It is triple-distilled in a copper pot still producing a smoother, lighter-bodied whiskey. The delicate flavor of malted barley is allowed to shine after aging in a charred American oak barrel and bottled at 100 proof.

Andalusia is on a roll

Stryker. A Texas BBQ smoked single malt made the coveted Top 20 list from Whiskey Advocate! Only the second distillery from Texas to make the list.

According to Whiskey Advocate “To reach our Top 20 Whiskies Of 2021, hundreds of bourbons, ryes, scotches, and other whiskies have been blind-tasted throughout the year by a panel of international whisky experts. The top whiskies are then selected based on quality, price, availability, and “x-factor.”

The x-factor. Traditionally distilleries use peat to smoke their barley, but Andalusia uses mesquite, oak, and applewood to create the BBQ in a glass aroma everyone loves.

“We are honored and thrilled to rank among some of the large and historic brands in the industry,” said Co-Founder Ty Phelps.

Where to buy Andalusia Whiskey

Stryker, the Triple Distilled, and other whiskeys are available for purchase at the distillery or online.

Follow Andalusia Whiskey Co. on Facebook for updates on tours, tasting room hours, and special releases. You can find Andalusia’s award-winning single malts Stryker, Revenant Oak, and their Triple Distilled whiskey at liquor stores throughout Texas.

About Andalusia Whiskey Co.

Andalusia Whiskey Co. produces hand-crafted, grain to glass malt whiskies deep in the heart of the Texas Hill Country. The distillery offers tours, tastings, and cocktails in its beautiful tasting room. Visitors to Texas Hill Country are encouraged to sign up for a distillery tour and come by for a visit. For more information, visit their website www.andalusiawhiskey.com. For interviews, contact Jake Clements at media@txwhiskeyfest.com. Photo courtesy of the Texas Whiskey Festival.

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Lux Row Distillers Announces Arrival of Blood Oath Pact 8 Kentucky Straight Bourbon Whiskey

 

Latest offering from master distiller John Rempe features bourbon finished in Calvados casks

ST. LOUIS, April 5, 2022 - Lux Row master distiller John Rempe continues his annual pact with bourbon drinkers with the release of Blood Oath Pact 8 Kentucky Straight Bourbon Whiskey finished in Calvados casks. A limited supply of 17,000 (3-pack) cases will arrive at retail this April at a suggested price of $119.99 per 750 ml bottle.

Blood Oath Pact 8 features a combination of the finest bourbons Rempe could find, including a 14-year ryed bourbon and an 11-year ryed bourbon, as well as an 8-year ryed bourbon finished in Calvados casks. Calvados is an apple or pear brandy from the Normandy region in northwestern France that is distilled from cider and aged for a minimum of two years in oak casks. These casks impart their unique aroma and flavor to make Blood Oath Pact 8 a one-of-a-kind pour.

Like with previous pacts, Rempe promises to make the best bourbon for the bourbon connoisseur, and as usual, he promises to never disclose the origin of the bourbons used to create Blood Oath Pact 8.

"I've once again sourced three great bourbons for Blood Oath Pact 8, and I'm particularly excited to include a bourbon finished in Calvados casks," said Rempe. "The Calvados cask will bring additional tasting notes characterized by slight apple on the nose, with hints of vanilla and cinnamon, as well as flavor notes of ripe apples, juicy pears, butterscotch and even subtle hints of chocolate. Blood Oath Pact 8 is a bourbon I'm proud to share with bourbon lovers, but the recipe is a secret I'll be keeping to myself."

Blood Oath Pact 8 features a label similar to its series predecessors, but in a rich green hue to signify apples and pears, which are used to make Calvados brandy. The official launch of Blood Oath Pact 8 will include a total allocation of 51,00 bottles, 1,400 of which will be held for a future Trilogy Pack release. The first Trilogy Pack, featuring Pacts 1, 2 and 3, was released in 2018, and the second Trilogy Pack, featuring Pacts 4, 5 and 6, was released last September in conjunction with National Bourbon Heritage Month.

About Luxco

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from five distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; Ross & Squibb Distillery in Lawrenceburg, Indiana, where the George Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced; and the Washington, D.C.-based Green Hat Distillery, producer of the Green Hat family of gins. The innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

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DISCOVER A SOFTER SIDE TO SMOKY SPIRITS WITH LATEST RELEASE FROM BASIL HAYDEN® - SUBTLE SMOKE

CLERMONT, Ky., March 31, 2022- Basil Hayden challenges the notion that smoky spirits are harsh with its newest ultra-premium bourbon and limited time offering, Basil Hayden® Subtle Smoke. Artfully complex, yet uniquely approachable, Basil Hayden Subtle Smoke is an entirely new take on smoky spirits that will capture the attention of the whiskey connoisseurs and those new to the category.

Basil Hayden Subtle Smoke is crafted differently from most other smoky spirits. The steps to create this unique bourbon begin with toasting and lightly charring a secondary barrel. Afterwards, hickory-smoked chips are delicately ignited at a constant feed to produce smoke, which is then pumped into the barrel, resulting in soft, charred notes. This six-month secondary aging process provides a smoother, more subtle take on smoky spirits, and creates the perfectly sophisticated, yet approachable introduction to both bourbon and Basil Hayden.

"We continue to honor my grandfather Booker Noe's legacy of pushing the boundaries of what bourbon can be with the debut of Basil Hayden Subtle Smoke," said eighth generation Beam family distiller, Freddie Noe. "A showcase of the many ways in which our bourbon can be layered, refined and complex, yet approachable and inviting, Basil Hayden Subtle Smoke is reimagining how smoky spirits can taste."

On the nose, aromas of mellow smoke character with a hint of vanilla preface flavors of soft char with light sweetness reminiscent of butterscotch and maple on the palette. Concluding with a crisp, yet delicate finish of smokiness with light toasted hickory wood, the new expression offers a subtle, welcoming introduction to a smoky spirit while paying homage to the bourbon's signature high-rye style.

"Basil Hayden Subtle Smoke is proof that bourbon can be complex and smoky, but doesn't need to be harsh," said Jonathan Marks, Senior Brand Director for Global Small Batch Bourbon at Beam Suntory. "We look forward to bringing new members into the Basil Hayden family with this bourbon that provides a subtle invitation to smoky spirits in a way that only Basil Hayden can."

Perfect for gifting spirits connoisseurs or wow-ing friends at a dinner party, Basil Hayden Subtle Smoke is available now, for a limited time, at premium spirits retailers across the United States and with a suggested retail price of $49.99/750mL. Ideally served neat or on the rocks, Basil Hayden Subtle Smoke encourages those new and familiar with the category to discover all that bourbon can be through the subtle, unexpected infusion of smoke.

About Basil Hayden®
Crafted in 1992 by Booker Noe as part of the Small Batch collection, Basil Hayden introduced a more subtle side of bourbon compared to its counterparts. Inspired by bourbons with high-rye mash bills, Booker set out to create a bourbon that would offer an approachable taste profile and defy preconceived bourbon perceptions.  Basil Hayden Bourbon welcomes new drinkers into whiskey and showcases new occasions to drink it. Beyond its flagship Basil Hayden Bourbon, the brand has pushed the boundaries of innovation in recent years. These intriguing offerings have included expressions such as Basil Hayden Toast, Dark Rye, 10-Year, and the new, limited time release of Basil Hayden Subtle Smoke.

About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Courvoisier cognac, as well as world renowned premium brands including Basil Hayden, Knob Creek and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Share Generously. Drink Responsibly. Basil Hayden® Subtle Smoke, Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. ©2022 James B. Beam Distilling Co., Clermont, KY.

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