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Dewar’s Reimagined 12-Year-Old Blended Scotch Whisky Ranked #1 Scotch Whiskey Of The Year 2022

The new liquid claims its crown as Whisky Advocate's highest-ever rated 12-year-old blended Scotch whisky, garnering a rating of 94 points

HAMILTON, Bermuda, Dec. 20, 2022DEWAR'S® Blended Scotch Whisky, the world's most awarded blended Scotch whisky, has just added to its growing list of accolades. The reimagined DEWAR'S 12-Year-Old Blended Scotch Whisky, was just ranked #4 in Whisky Advocate's list of Top 20 Most Exciting Whiskies of 2022, with a rating of 94 points.

 

DEWAR'S 12-Year-Old is a reinvention of the Scottish brand's signature spirit. Created by DEWAR's Master Blender, Stephanie Macleod - recently awarded Master Blender of the Year for the fourth time by the International Whisky Competition - the whisky is double-aged in hand-selected, first-fill American Oak Bourbon casks, allowing the liquid to take on a greater breadth and depth of flavor and a radically richer mouthfeel. This new liquid showcases up to 40 of Scotland's finest single malt and grain whiskies. 

Recognized as one of the leading publications in the spirits industry, Whisky Advocate has given DEWAR'S a stamp of approval, scoring 94 points, the publication's highest-ever rated 12-year-old blended scotch whisky. Noting the liquid's silky texture and exquisite flavor, acclaimed whisky reviewer Jonny McCormick particularly praises Macleod's revolutionary process, stating that the first-fill bourbon cask adds "seemingly infinite layers of honey, dried apricot, citrus, chocolate, and soft oak to the tasting experience, interwoven with a wisp of smoke."

Creating an entirely new drinking experience for whisky newcomers and aficionados alike, the new DEWAR's 12-Year-Old Blended Scotch Whisky features an aroma of apple, ripe peaches, and hints of lemon zest, followed by floral, spice, and rich fruit notes, with a robust finish of vanilla, butterscotch and a wisp of smoke for a more distinguished spirit.

Brian Cox, Vice President, DEWAR'S Scotch Whisky, North America commented: "Since 1846, one of the pillars of DEWAR's Scotch Whisky's development and excellence has been the curiosity and spirit of discovery of its Master Blenders. As a brand, we constantly strive to create new ways for people to enjoy our whisky and discover something new along the way. Revamping DEWAR's 12-year-old was precisely that. We built off an already great spirit and took it to the next level. We are thrilled to be number four in Whisky Advocate's Most Exciting Whiskies of 2022. It is indeed an honor to be number 4 among the approximately 400 new whiskies launched in 2022 and the number 1 Scotch whisky among the estimated 125 new Scotch whiskies launched: it shows that Stephanie really created something unique and out of the ordinary."

DEWAR'S 12-Year-Old Scotch Whisky is now available at spirits retailers nationwide with an SRP of $29.99 USD for 750ml and can be preordered at 12.dewars.com and purchased at all fine wine and spirit retailers, and online.

About DEWAR'S
Founded in 1846 by John Dewar, DEWAR'S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series, DEWAR'S 8-Year-Old Cask Series, and the exclusive DEWAR'S 25. These whiskies are crafted using the DEWAR'S oak marrying ageing process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About Bacardi Limited Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 158 years ago, in Santiago de Cuba on February 4, 1862, family-owned Bacardi currently employs nearly 7,000, operates more than 20 production facilities, including bottling, distilling and manufacturing sites in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow @BacardiLimited.

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Pernod Ricard USA Elevates Holiday Gifting with Elegant White Elephant Collection

Inspires Artist Johnathan Shultz to Create Bespoke Cocktail Trunk from 23K Gold as Ultimate Collectible for Cocktail Connoisseurs + Art Enthusiasts

NEW YORK, Dec. 16, 2022 Premium spirits and wine leader Pernod Ricard USA is helping consumers take their holiday soirees and gatherings to the next level with an elevated twist on a beloved tradition: the white elephant gift exchange. Underscored by a portfolio of prestige spirits: Avión Reserva 44 Extra Añejo Tequila, Jameson Black Barrel Irish Whiskey, Aberlour 12 Year Scotch, and The Glenlivet 14 Year Old - top-shelf offerings that span all moments of luxury and conviviality (and coveted gifts in the game everyone will want to keep – or steal!) - a new Elegant White Elephant Gift Collection on ReserveBar offers the perfect solution for mass-appeal gifts with a playful twist.

The rules are simple: give, follow your order, and swap for the preferred gift you've got your eye on. A traditional White Elephant includes gifts to select from, but an Elegant White Elephant showcases unique gifts that up the ante of the game, inspiring the most steal-worthy gift of the season: a Bespoke Cocktail Trunk created by renowned South African artist Johnathan Shultz.

Widely recognized for an ability to blend precious stones into iconic pieces, the artist notes, "I transformed an already stunning trunk into a work of art to display. I used multiple layers of 23k gold to look like it was poured over the trunk and to give it a flowing smooth look and made a hard metal look and feel soft."

Serving as the ultimate luxury gift for the most discerning imbibers and art enthusiasts, this one-of-a-kind collectible is valued at $22,000 and includes hand-blown URI Neptune glassware and barware, as well as a 1/10 White Elephant sculpture part of a newly released Gemesis NFT collection created by Schultz. A free mint of his newly released collection also allows the holder to claim a physical diamond. The Bespoke Cocktail Trunk created by Johnathan Schultz is available now for purchase on his website.

"I want people to enjoy my work not just because of its beauty, but because it makes them feel good," says Shultz. "Putting my signature touch on the creative interpretation of the elegant white elephant allows me to share my artistry with people all over the world while elevating one of life's simple pleasures."

Bringing the concept to life in New York City, American fashion designer Christian Siriano, alongside Schultz, joined Pernod Ricard USA to host an interactive gift exchange on December 13^th at Bar Chrystie at the PUBLIC Hotel. Against the backdrop of prestige cocktails and bespoke art collectibles, Siriano provided elevated gifting hacks, along with festive tips and tricks to help make this the grandest holiday ever.

For those who have never hosted a White Elephant Party or simply need a refresher on how to play, Pernod Ricard's Elegant White Elephant Gift Collection provides resources and a selection of gift sets for each high-marque spirit, along with festive (and instructional) game cards, available now via ReserveBar.

ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; such superior wines as Jacob's Creek, Kenwood Vineyards, Campo Viejo and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.

About Johnathan Schultz
Johnathan Schultz is an innovative artist and entrepreneur whose works have been embraced worldwide due to their complexity and beauty. By combining Earth's precious metals and gemstones along with other unique materials into one piece, he brings captivating stories to life that transcend boundaries between cultures. Furthermore, he recently introduced a new concept – GemSet NFT – where users can be rewarded with real diamonds for their loyalty towards the project which further demonstrates his creativity when it comes to creating something truly special.

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The Mob Museum’s Award-Winning Underground Distillery Launches New Moonshine Flavors

 

L to R: Limited-edition Peppermint Moonshine, Merry Moonshine Holiday Wreath, The Goodfella’s Vanilla Moonshine
(Photos Courtesy of The Mob Museum)

THE MOB MUSEUM’S AWARD-WINNING UNDERGROUND SPEAKEASY AND DISTILLERY ANNOUNCES TWO NEW FLAVORS OF HOUSE-DISTILLED MOONSHINE

The Goodfella’s Vanilla Moonshine, Limited-Edition Peppermint Moonshine Now Available

Click here for Downloadable, High-Res Photos

LAS VEGAS (December 2022) –The Mob Museum, the National Museum of Organized Crime and Law Enforcement, and The Underground speakeasy and distillery announce two new flavors of house-distilled corn whiskey moonshine: The Goodfella’s Vanilla Moonshine and a limited-edition holiday Peppermint Moonshine. Distilled in a custom-made copper pot still, the new selections join the Museum’s other notable moonshine varieties, including its Signature Moonshine which was named the 2020 International Whiskey Competition’s Best New Moonshine, the spicy yet sweet Cinn-City Moonshine and the gingery citrus blend of the Ginger Jake Moonshine.

Moonshine gained popularity during Prohibition in the 1920s due to its high alcohol content and short distillation process, but the potent spirit is still beloved today. No longer an underworld staple, The Mob Museum celebrates the tried and true traditions of the past as authentically and safely as possible while adding its own take.

Vanilla extract was legal during Prohibition, but it could not be sold for beverage purposes and was deemed unfit for consumption on its own, whereas peppermint was regarded for medicinal qualities, thus available as a prescription alcoholic elixir. Speakeasy patrons in the 1920s were known for dropping mints into bootleg spirits to help mask the poor taste, but those days are of a bygone era as these new moonshine flavors are meant to be enjoyed.

Goodfella’s Vanilla (42-proof) starts with Signature Moonshine as a base and is infused with Madagascar vanilla beans and brown sugar, creating a sweet sip that is as smooth as a wise guy—but packs a rich punch.

Inspired by seasonal flavors, the limited-edition Peppermint Moonshine (100-proof) will cure anyone’s winter blues. An infusion of peppermint and Signature Moonshine, this flavorful refreshment is a treat for spirit enthusiasts seeking a way to stay warm this season. Sweet and flavorful on its own, the limited-edition ‘shine is also the perfect liquor for boozy hot chocolates and other winter inspired cocktails.

“Just in time for the holidays, the Museum is delighted to introduce these two new moonshine flavors,” said Ashley Miller, vice president of marketing, communications and sales for The Mob Museum. “Destined to be crowd favorites, they are both ideal for stocking stuffers as well as the perfect ingredient for festive cocktails, and we can’t wait for our guests to enjoy these new varieties.”

Each flavor of moonshine is available in 750mL and 50mL sizes starting at $6.95. For those interested in bringing home a selection of moonshines, the Museum offers a Moonshine 3-pack with three 50mL, airline-friendly, mason jars of ‘shine. With the Signature Moonshine, buyers can customize their 3-pack with two additional varieties of their choosing. The Museum has also created two limited-edition Merry Moonshine holiday wreaths - one with a single 750 mL bottle and the other with three 50mL jars of either the holiday or classic moonshine varieties. Guests can browse the Museum’s selection of moonshine in person and online. For guests purchasing moonshine online, those orders must be picked up in person at The Underground inside the Museum and be 21 years or older.

ABOUT THE UNDERGROUND
The Underground is an immersive Prohibition history exhibition featuring a speakeasy, distillery and private VIP room in the basement of The Mob Museum, the National Museum of Organized Crime and Law Enforcement. Artifacts from the 1920s and 1930s tell the intriguing story of the Prohibition era, which not only saw a proliferation of bootlegged booze and the meteoric growth of organized crime outfits but also had a profound, lasting impact on society, specifically making way for modern cocktail culture. A seasonal cocktail menu gives guests the opportunity to try contemporary takes on classic Prohibition-era cocktails. The menu and atmosphere have landed the speakeasy on several “best cocktail bars in Las Vegas” lists. Distillery tours allow participants to learn about Prohibition and its impact on a variety of spirits and drinking habits while tasting a few of the Museum’s moonshines. The distilling program has received various accolades, including Best Moonshine at the 2020 International Whiskey Competition. Complimentary entrance to The Underground is granted at the secret side door to visitors who know the password, which is published daily on Instagram Stories @MobMuseum_Underground.

SOCIAL MEDIA LINKS:
www.Facebook.com/TheUndergroundAtTheMobMuseum
www.Instagram.com/mobmuseum_underground

ABOUT THE MOB MUSEUM
The Mob Museum, the National Museum of Organized Crime and Law Enforcement, a 501(c)3 non-profit organization, provides a world-class journey through true stories—from the birth of the Mob to today’s headlines. The Mob Museum offers a provocative, contemporary look at these topics through hundreds of artifacts and immersive storylines. Numerous interactive exhibits include a Crime Lab, Firearm Training Simulator and Organized Crime Today exhibit. The Museum is also home to The Underground, a Prohibition history exhibition featuring a speakeasy and distillery. The Mob Museum has accumulated numerous accolades, including being named one of TripAdvisor’s “Top 25 U.S. Museums;” one of Las Vegas Weekly’s “Twenty Greatest Attractions in Las Vegas History” and  “Best Museum” by its 2021 Readers’ Choice Awards; one of National Geographic’s “Top 10 Things to Do in Las Vegas;” USA Today’s “Best Museum in Nevada,” 10Best Readers’ Choice travel awards for “Best Las Vegas Attraction” in 2021, “Top Five Best History Museums in the United States” in 2021 and one of its “12 Can’t Miss U.S. Museum Exhibits;” named “A Must for Travelers” by The New York Times and one of “20 Places Every American Should See” by FOX News. The Museum is a two-time winner of the Mayor’s Urban Design Award for Historic Preservation and Adaptive Reuse and is accredited by the American Alliance of Museums. The Museum is open daily; visit the website for admission rates and operating hours. For more information, call (702) 229-2734, visit themobmuseum.org, or download the Museum’s free mobile app.

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Sidewalk Side Spirits Wants a Bite of the Flavored Whiskey Market

NEW ORLEANS, Dec. 14, 2022 - Spirits Brand Incubator company, Sidewalk Side Spirits, on the heels of their highly successful launch of their Gambino's King Cake Rum Cream, announces the creation of Hardhide Ponchatoula Strawberry Whiskey.

Sidewalk Side Spirits to take a bite out of the flavored whiskey market with Hardhide Ponchatoula Strawberry Whiskey

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Hardhide Ponchatoula Strawberry Whiskey is a blend of 3-year wheat bourbon, American light whiskey, Cocktail & Son's Lemon Strawberry Syrup, and fresh Ponchatoula Strawberries. It's blended at 86 Proof in New Orleans at the Porchjam Distillery. Not an underproof, sugar bomb of artificial flavors like so many others, Hardhide is a flavored whiskey for whiskey lovers. Delicious in Lemonade, on the rocks, or in a Strawberry Old Fashioned, Hardhide makes for a tasty, smooth cocktail. Perfect for home entertaining or any bartender's tool kit.

"Ponchatoula is known as the Strawberry Capital of the World," said John Eason, CEO of Sidewalk Side Spirits. "Through our whiskey, we hope to tell the story of this beautiful town known for strawberry farms, the World-Famous Ponchatoula Strawberry Festival, and its beloved Alligator named Hardhide, who lives smack dab in the middle of downtown Ponchatoula".

Hardhide's beautiful packaging was inspired by a commissioned original painting by renowned New Orleans artist, Frenchy. Frenchy is a fixture in and around New Orleans and famous for his artwork and philanthropy.

Hardhide Ponchatoula Strawberry Whiskey will be distributed by RNDC in Louisiana, Texas, Florida, and Georgia. Best Brands will distribute the brand in Tennessee. More states to come online after the next strawberry harvest in Q1 of 2023.

In the spirit of giving back, Sidewalk Side Spirits will form "Friends of Hardhide", a charity that will donate 2% of the profits to the care and improvement of Hardhide's quality of life. Artist Frenchy will be selling replicas of the original Hardhide art and be donating a portion of those proceeds to the "Friends of Hardhide" as well.

ABOUT SIDEWALK SIDE SPIRITS

Sidewalk Side Spirits is a spirit's brand incubator company founded in 2020 by spirits industry veteran John Eason and the owners of Cocktail & Son's, Lauren Myerscough, and Max Messier. It's 1^st brand was a collaboration with Gambino's Bakery, the King of King Cakes to create award winning, Gambino's King Cake Rum Cream. To know more go to www.sidewalksidespirits.com or email John@Sidewalksidesspirits.com

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Distiller Launches Mobile App Redesign

New Distiller app features enhanced search and barcode scanner

SEATTLE, Dec. 14, 2022 Distiller Inc., the leading spirits review and recommendation platform, has released a redesigned mobile app just in time for holiday spirits shopping. The updated app features a sleek new design and a host of highly-requested features, including user-generated flavor profiles and advanced search filters. Distiller Pro subscribers gain access to additional features such as a bottle barcode scanner and flavor search.

"Over the course of the past two years, our small and amazing team has been hard at work designing and building out the new app to be the ultimate spirits companion," said Co-Founder and CEO Mikael Mossberg. "Whether you're searching for spirits while you're at the store, doing research on bottles at home, leaving reviews of your latest drams, or organizing your collection, the new Distiller app is the tool for the job."

The app's reimagined search feature sits front-and-center on an all-new homepage, allowing users to easily search by spirit name, style, or country, then filter the results to find the exact bottle they're looking for. Distiller Pro subscribers can even search and filter by flavor profile, unlocking a new level of discovery.

In a continued focus on the Distiller community, browsing now features the most popular user-reviewed spirits at the top. Enhanced user reviews include the option to add photos and flavor tags, which update the spirit's displayed flavor profile. An updated feed presents a combination of people you follow and the most popular reviews in the system. User lists can now be accessed from the homepage and updated from any spirits page.

Users who upgrade to Distiller Pro also gain access to a barcode scanner, the ability to export reviews and lists, and a subscription to the exclusive Pro Perks weekly newsletter.

With its new app redesign, Distiller offers an unmatched user experience for discovering and exploring new spirits, leaving reviews and organizing your collection. Distiller is available for download from the Google Play Store and iOS App Store.

About Distiller

Founded in 2013, Distiller Inc. is the very first spirits recommendation and discovery platform. As huge fans of spirits themselves, its founders set out to create a platform for every level of spirits enthusiast. Distiller welcomes millions of visitors each year who have left more than 1 million reviews and added tens of thousands of spirits to the database. Learn more at www.distiller.com.

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Old Forester's Newest Release in the Acclaimed 117 Series: Extra Extra Old

Limited-edition whisky derived from a two-year double-barreling experiment

LOUISVILLE, Ky., Dec. 13, 2022 - Today, Old Forester Distilling Co. releases the latest edition in its coveted 117 Series: a double-barreled bourbon that stayed in the second barrel for an unusually long time.

The result is a bourbon of exceptional quality with pronounced sweet and spice notes.

Old Forester took its beloved 1910 expression and aged it in a second barrel for 24 months.

Master Taster Melissa Rift said the whiskey aptly earned its special name – Old Forester Extra Extra Old.

"This expression was born from a creative and innovative experiment while staying true to the classic taste which sets Old Forester apart," Rift said.  "Although I only joined Old Forester last month, this was one of the first new limited expressions I was honored to taste – and the extra long double barreling leads to an explosion of flavors."

To celebrate the release at the distillery on December 13, Old Forester is thanking its loyal customers by offering free coffee, hot chocolate and holiday cookies from 8 a.m. to 11 a.m. outside the distillery.  Visitors to the distillery that morning will also have a special visitor – Melissa Rift, to help kick off the release.

Old Forester 1910 is a coveted expression commemorating the October 22, 1910 distillery fire at 117 Main Street. A batch of mature whisky ready to be bottled was instead re-barreled in new barrels for removal due to the fire damage.  What emerged was a full-bodied whisky, remarkable enough to become an entirely new expression – Old Fine Whisky.

For Extra Extra Old, the brand experimented by leaving the 1910 whisky in the heavily charred secondary barrel for two years.

Old Forester Extra Extra Old is bottled at 93 proof and will be released in very limited quantities for purchase today at the Old Forester Distillery and in our online store.  It will also be available at select Kentucky retailers.  Guests visiting the distillery on paid experiences between December 13 and December 23 will have the opportunity to purchase a bottle, in accordance with the distillery's special release policy.

For more information, please visit OldForester.com.

Tasting Notes

• Color: Deep-aged bronze
• Aroma: Roasted coffee, rich maple syrup, dark chocolate and caramel coat hints of toasted coconut, fruit and a smokey char foundation.
• Flavor: Rich mocha coffee with hints of brandy and dark cherry fruit.
• Finish: Smooth, creamy chocolate coffee notes fade quickly

About Brown-Forman:

For 152 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman's brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.

About Old Forester Bourbon:

Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.

Old Forester Kentucky Straight Bourbon Whisky, 50% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2022 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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BULLEIT FRONTIER WHISKEY LAUNCHES THE BULLEIT PIONEER PROJECT, A MULTI-YEAR PLATFORM CHAMPIONING BOUNDARY-PUSHING INNOVATORS

Kicking off with a nationwide challenge organized by UnitedMasters and GRAMMY award-nominated poet J.Ivy

NEW YORK, Dec. 8, 2022 Today, Bulleit Frontier Whiskey announces The Bulleit Pioneer Project, a multi-year campaign that brings to life the brand's commitment to amplifying emerging and underrepresented voices across art, sustainability, food, and technology. The Bulleit Pioneer Project's first activation is in partnership with the music and creator platform, UnitedMasters and GRAMMY award-nominated spoken word poet J. Ivy.

Bulleit has tapped J. Ivy as the inspiration and host of the Remix Challenge. UnitedMasters Remix Challenges are social first showcases that blend the roster and network of UnitedMasters, providing life-changing opportunities for millions of artists, producers, and creatives to collaborate, all within Instagram.

The Remix Challenge launched on Wednesday, December 7th across UnitedMaster's and J. Ivy's social channels encouraging creators across a variety of creative disciplines to remix the launch video with their interpretation of what the Frontier Spirit means to them. J. Ivy kicked off the challenge by showing his audience his interpretation of the Frontier Spirit.

J. Ivy is a three-time GRAMMY Nominated, Peabody, Clio, Telly, and NAACP Image Award-Winning Poet, Spoken Word Artist, Actor & Songwriter widely known for his appearances on HBO Def Poetry and his feature with hip hop's biggest names.

He was recently nominated for the first-ever GRAMMY Award for Best Spoken Word Poetry Album. He has collaborated with John Legend, RZA, The Last Poets, The Roots, Common, Mos Def, The Black Crowes, Bob Dylan, Deepak Chopra, Michael Jordan and many more. He supports his community through his Write to Live Academy and the Dear Father Initiative, which encourages young people to explore careers in the arts.

"It has always been my mission to create career-advancing opportunities for poets and creatives like myself. With the GRAMMY Awards introducing the Best Spoken Word Poetry Album category this year, it only feels right to create a space for more aspiring creatives to champion themselves and show the world what they can do. I'm honored to be a conduit in exploring The Bulleit Frontier Spirit while helping other creatives do the same. This platform will empower creative expression in an organic way for millions of young creators…for generation after generation. This is such a historic moment," said J. Ivy.

There will be one winner and four finalists of the challenge. The winner of the Remix Challenge will receive a one-hour mentorship session with J. Ivy to hone their craft as a creative, along with a 3 day/2 night trip to Los Angeles to attend UnitedMasters' Celebration of Independence, an official Grammy's party in Los Angeles on February 3rd featuring Russ, Brent Faiyaz, and Tobe Nwigwe.***

"The Bulleit Pioneer Project continues our history of partnering with people and organizations on the frontier of culture," said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America. "From our work with American Forests, replenishing natural resources, to promoting equity and opportunity within the arts through our partnerships with Film Independent and Tribeca Festival, we are building upon this today with UnitedMasters and J.Ivy to kick off The Bulleit Pioneer Project."

The Remix Challenge submissions are welcome until December 12, 2022 at 3:00 p.m. Pacific Time, and will be vetted by J. Ivy. The potential winner will be notified on/about December 21, 2022, via UnitedMasters and J.Ivy's Instagram accounts. To be eligible to enter for a chance to win, you must be 21+ and based in the United States. All finalists must provide legal documentation to prove they are of legal drinking age.

**NO PURCHASE NECESSARY. Instagram account required. Submission must be entrant's original work; entrant assigns all right, title and interest in submission to United Masters, LLC. To accept prize, winner must be able to travel to Los Angeles 2/3 – 2/5/2023. Mentorship session subject to J. Ivy's availability and other restrictions. Subject to Official Rules available at UnitedMasters Instagram account (@unitedmasters), including entry procedure, judging criteria, prize details/restrictions and full details. Contest sponsored by United Masters, LLC, Brooklyn, NY 11210. (Not sponsored by Diageo Americas, Inc.)

About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 10-Year Old and Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing, BDC received the Highly Commended award for Sustainable Distillery of the Year at the 2020 Icons of Whisky Awards from Whisky Magazine. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon-neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About UnitedMasters
Launched in 2017 by Translation founder and music industry veteran Steve Stoute, UnitedMasters provides a new industry alternative for over 1.5 million independent artists. UnitedMasters gives artists access to premium music distribution services, a suite of tools to help them directly connect with fans, and opportunities for unique partnerships with some of the world's biggest brands. The UnitedMasters platform enables artists to operationalize their independence and maximize their creative and economic potential while allowing them to maintain full ownership over their master recording rights.

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Working Man Distillers Bristol Reserve Grumpy Pastmaster Straight Bourbon Whiskey Small Batch

Working Man Distillers Bristol Reserve Grumpy Pastmaster Straight Bourbon Whiskey Small Batch 750ml.

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The Endery Partners with Maker's Mark® for a Sustainable Holiday Sweater Collection

NEW YORK, Dec. 7, 2022-- The Endery, an innovative knitwear brand that tackles global waste and creates lifelong knits from deadstock yarn, today announced the launch of its limited-edition holiday sweaters in collaboration with Maker's Mark^®, an iconic Kentucky bourbon with handmade quality and sustainability at its core.

Drawing on the expertise and shared belief that the best things in life are handcrafted with care, The Endery has worked alongside Maker's Mark to create this line of bespoke sweaters as a playful homage to nostalgic holiday traditions reimagined for modern times. These exquisite, handcrafted sweaters will be available in a variety of distinctive designs that are based on vintage pattern books and this year's festive line-up of limited-edition Maker's Mark holiday bottles.

Each sweater is handcrafted in Peru utilizing deadstock materials, specifically alpaca wool yarn that has been discarded or recycled and would have otherwise gone to waste. Each sweater is unique to its owner, just as each bottle of Maker's Mark has a unique red wax dip that was left by the hands who made it.

"We're delighted to be partnering with Maker's Mark to release a line of limited-edition holiday sweaters," said Kelly Phenicie and Ellen Saville, founders of The Endery. "The Endery has been at the forefront of innovative knitwear, slow fashion and playful prints, and we couldn't be more thrilled to be working with a brand that shares the same belief and passions that we do."

With a shared focus on creating a more sustainable future for their respective industries, The Endery and Maker's Mark aspired to take the holidays back to a time when things were made to last, and sweaters were considered timeless, cherished heirlooms. This special collection encourages a more conscious consumption of clothing, while still delivering the festive feeling that only a holiday sweater can bring.

"Just like your passed-down family recipes and favorite cocktails, the holiday sweater has become a staple of annual holiday gatherings and the festive times we share with family and friends," said Josh Clark, Senior Brand Manager at Maker's Mark. "We were excited to partner with The Endery, not only to transform our limited-edition bottle designs into full-size fashion that serves up holiday cheer but to do so in a high quality, sustainable way."

Priced at $250 per sweater, all sales from the bespoke knitwear will go directly back to The Endery's workers in Peru to improve their facilities and safeguard the indigenous knitters' traditional craft, amplifying the positive impact for their communities.

The Endery x Maker's Mark holiday sweaters are now available to purchase at www.theendery.com.

About The Endery
Founded in 2019, The Endery is an innovative knitwear project that tackles global waste by using what already exists, creating lifelong knits from deadstock yarn. Through their experience and proximity to knitwear production in Peru, The Endery aims to bring as much sustainability to the table as possible: rescuing quality materials, minimizing environmental impact, making products that last (both in design and quality), celebrating talented artisans and traditional craft, and solidifying a community that cares about consumer impact. Harnessing the celebrated traditions of Peruvian craftsmanship, The Endery has perfected the art of rescuing leftovers to create high-quality, low-impact garments designed for a lifetime of wear.

About Maker's Mark^® Bourbon
In 1953, in Loretto, Ky., Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. While he developed the bourbon, his wife Margie Samuels ideated the bourbon's name and label, standout bottle shape, iconic and signature look that still involves hand-dipping each bottle in red wax to this day. Together as co-founders, Bill and Margie transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark^® Kentucky Straight Bourbon continues to be crafted in the same, purposeful way. In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark^®, Maker's Mark 46^® Maker's Mark^® Cask Strength and Maker's Mark^® Private Selection, the industry's first-ever custom barrel program. Today, Maker's Mark is the largest distillery in the world to achieve B Corp Certification, a reflection of the brand's dedication towards building a more inclusive and sustainable economy. For more information, visit www.makersmark.com.

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JIM BEAM® RELEASES "KENTUCKY HUG" HOLIDAY PAJAMAS THAT ALLOW YOU TO SEND A HUG TO FAMILY AND FRIENDS THIS HOLIDAY SEASON

The limited-edition pajama sets feature a built-in "hug simulator" and can be gifted to loved ones near or far

CLERMONT, Ky., Dec. 7, 2022Jim Beam knows that the holidays are best spent with loved ones close and a glass of bourbon in hand. But there's no shortage of hurdles preventing us from gathering in person with our inner circle this year (costly gas prices, endless travel woes, the list goes on!). Jim Beam is swooping in as the hero of the holidays by bringing to life the "Kentucky Hug" – literally.

A "Kentucky Hug" is a well-known term among bourbon lovers and Jim Beam fans alike, and this holiday season, the brand is turning the phrase into a reality with a limited-edition holiday pajama set equipped with a built-in "hug simulator" so you can send a cozy hug to anyone you're missing this season.

The unisex PJs feature a red flannel holiday-inspired design and are sold in a range of sizes from small to 2XL. The "hug simulation" is created by applying weighted pressure on specific points around your neck, shoulders and back to replicate the feeling of an in-person hug. The perfect gift for anyone you can't squeeze in real life!

"Gathering together, celebrating family traditions and spending quality time with those you love – especially during the holidays – is at the core of the Jim Beam brand," said Sarah Cordova, Jim Beam Senior Brand Manager, North America Marketing. "We want to foster that spirit of connection despite the barriers we might face this time of year. Whether it's your best friend from college or a long distance relative, we hope you share the gift of a Kentucky Hug."

Starting December 7th, bourbon fans can visit www.JimBeamKentuckyHug.com to purchase the Jim Beam Kentucky Hug Pajamas and cross off all their holiday shopping in the click of a button. The pajama sets will be sold for $24.99 while supplies last.

To learn more about Jim Beam, visit www.jimbeam.com or follow @jimbeamofficial on Instagram and @jimbeam on Twitter.

About Jim Beam® Bourbon

Jim Beam is the world's best-selling bourbon, crafted by seven generations of family distillers since 1795. Fred Noe, Jim Beam's 7th Generation Master Distiller, has stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut and Jim Beam Rye among other offerings.

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Four Gate Whiskey Co majestic Wood Series 7-Year Kentucky Straight Bourbon Whiskey Finished In Mizunara Oak Casks

Four Gate Whiskey Co majestic Wood Series 7-Year Kentucky Straight Bourbon Whiskey Finished In Mizunara Oak Casks 58.4%-ABV, 750ml.

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Mortlach Single Malt Scotch Whisky Collaborates with Designer Chrissa Amuah to Create a Bespoke Light Fixture

2.81 Illustrates the Unique Distillation Process of the Intricately Made Spirit

NEW YORK, Dec. 6, 2022 Mortlach Single Malt Scotch Whisky, a treasured spirit from Scotland's Speyside region, has partnered with Chrissa Amuah to create a brilliant light fixture for the Mortlach by Design program. Channeling the complex, multi-step distillation process that makes Mortlach unique, Amuah's multifaceted light fixture shares the journey of Mortlach from its origin to the final product. This bespoke piece is another pillar in the Mortlach by Design program, which has engaged some of the world's best designers including Luca Nichetto, Sabine Marcelis, Felicia Ferrone, and Joe Doucet to create bespoke pieces, culminating in the ultimate whisky experience.

The light fixture is aptly named 2.81 after the number of times that Mortlach whisky is distilled - a unique process that has been passed down for generations. In 1897, when Dr. Alexander Cowie formulated this distillation process, he did so knowing that it was a different way of making whisky. 'The Way' is akin to having three distilleries at one still house; in parallel, the 2.81 light fixture is designed with many conceptual, physical and material layers, which when unified stand as a beautifully complex light fixture. 2.81 is formed by a variety of technologies, processes, textures and materials that when united create a constant and intricate lighting fixture, symbolic of each of the stages that create Mortlach whisky.

"Creating 2.81 was a unique challenge as I aimed to balance the deep complexities and high caliber craftsmanship that defines the spirit," explains Chrissa Amuah.

Mortlach by Design celebrates the unique characteristics of Mortlach whisky and brings together some of the world's best designers to create bespoke products for the ultimate whisky experience. For more information or to purchase a bottle of Mortlach, visit mortlach.com.

About Mortlach

The Mortlach distillery was founded in 1823 in Dufftown, Scotland by James Findlater and his two partners, Donald McIntosh and Alexander Gordon. In 1852, the distillery was reopened by John Gordon after a few silent years. In 1853, Gordon took on George Cowie as a partner, a former engineer who spent a career carving the great Scottish railways into the rugged landscape, creating John Gordon & Co. Cowie became the sole proprietor when Gordon died in 1867.

Dr. Alexander Cowie, George's son, oversaw the very first spirit distillation through a completely unique and fiendishly complex process, which he crafted using his scientific acumen. He was not a distiller by trade and had not long returned from a posting in Hong Kong, where he spent five years practicing medicine. After the untimely death of his older brother, he returned to run Dufftown's oldest distillery with his father. George bestowed it all to Alexander when he died, and Alexander doubled the stills his father left him. www.mortlach.com

Please drink responsibly. Mortlach Single Malt Scotch Whiskies. 43.4 – 55.9% Alc/Vol. Imported by Diageo, New York, NY.

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Red River Brewing & Distilling Goose Creek Hand Crafted Bourbon Whiskey 6-Year

Red River Brewing & Distilling Goose Creek Hand Crafted Bourbon Whiskey 6-Year 40%-ABV 750ml.

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UNCLE NEAREST PREMIUM WHISKEY CROSSES $100 MILLION SALES MARK

Nearest Green Distillery Is Officially the Most Successful Black-Owned Distillery in the World

SHELBYVILLE, Tenn., Dec. 5, 2022- Uncle Nearest Premium Whiskey, the most-awarded Bourbon and American Whiskey of 2019, 2020, and 2021, announced today that its sales exceeded $100 million through October 2022, with an on-track forecast to more than double that total by the end of 2023. Its recently expanded 323-acre distillery has already welcomed more than 100,000 guests with that number increasing significantly every week.

The company was founded by its CEO Fawn Weaver in 2017. She was then joined by Chief Business Officer Katharine Jerkens and, shortly after, Victoria Eady Butler, the great-great-granddaughter of the company's namesake, Nearest Green, and four-time Master Blender of the Year recipient. Last year, Uncle Nearest announced it had become the best-selling Black American-founded, owned, and led spirit brand in U.S. history. With today's announcement, the company has taken on the world's largest. The company's whiskey portfolio of seven offerings, available at its distillery in Shelbyville, Tennessee and in all 50 states, territories, and districts nationwide, ranges in suggested retail price from $49.99 to $149.

"To reach this and every other milestone on our horizon, we continue to push nonstop. Every penny this company has earned has gone back into the business, as well as to put Nearest Green's college-age descendants through college and to invest in minority-owned businesses and entrepreneurs through our Black Business Booster program (BBB), the Nearest and Jack Advancement Initiative (NJAI) and Uncle Nearest Ventures," said Weaver. "Every cent we make in the future will continue to do the same. We have an entire generation of women and people of color, who represent 70 percent of our country but still feel marginalized and underrepresented, counting on us. This group continues to look to Uncle Nearest as proof that anything is possible. We will not let them down. With the support of one of the most loyal consumer bases in spirits, we will continue to do the 'impossible' so they know, as long as they operate in excellence and refuse to give up, they can achieve whatever their heart believes."

On Juneteenth 2021, an expanded Nearest Green Distillery opened to the public, a project that has cost approximately $50 million. On Black Friday, the company released its much-anticipated Single Barrel Black Label at the distillery for $79 and sold out of the first set of barrels immediately, requiring an additional bottling before doors opened the following morning.

"I joined the team this year with one mission in mind: to make Nearest Green Distillery one of the top three most visited distilleries in the world," said Brielle Caruso, Chief Marketing Officer for Nearest Green Distillery, who two years ago made history as the first Asian American female CMO in the spirits industry. "I have no doubt we will achieve that milestone even faster than we crossed the $100 million sales mark."

"For the longest time, folks were sitting around waiting for us to fail. First, they underestimated us, then they expected us to fail," said Victoria Eady Butler. "I guess they do that with independent companies owned by women or people of color. Well, more than five years into this level of growth, y'all can stop waiting. We are not a fad or some trendy brand – we are a purpose-driven, mission-oriented company. Uncle Nearest and Nearest Green Distillery aren't just here to stay, but to grow and sustain at a pace never seen before in our industry."

About Uncle Nearest Premium Whiskey

Uncle Nearest Premium Whiskey honors the world's first-known African American master distiller, Nearest Green. It was the first spirits brand in the world to be named after a Black American. The portfolio is the Most Awarded Bourbon and American Whiskey of 2019, 2020 and 2021, with over 600 awards and accolades since the brand's 2017 launch, including 394 Gold medals or higher, 68 Best in Class honors and an average critic's score of 92. Uncle Nearest is currently sold in all 50 states and 12 countries, and is sold in more than 25,000 stores, bars, hotels, restaurants, as well as at its 323-acre Nearest Green Distillery in Shelbyville, Tenn. For more information, please visit the Uncle Nearest website, and follow on Instagram and Facebook @unclenearest.

About Nearest Green Distillery

Nearest Green Distillery is the world's first distillery to commemorate an African American. Dubbed as "Malt Disney World," and named by Travel + Leisure as a "true whiskey destination," the 323-acre property has become known as a full-blown destination for whiskey lovers, history enthusiasts, and families. It is a master class in storytelling and history-making, paying tribute to the three things Tennessee is most known for: Tennessee Whiskey, Tennessee walking horses and Tennessee music.

At Nearest Green Distillery, visitors can purchase Uncle Nearest's flagship whiskeys as well as exclusive bottles such as the award-winning Uncle Nearest Master Blender Edition Whiskey and Uncle Nearest Uncut/Unfiltered Straight Rye Whiskey. In addition to world-class attractions as the Welcome Center and Philo + Frank's, the world's first non-alcoholic speakeasy, guests can indulge in award-winning BBQ at Chuck's Barrel House BBQ II, or enjoy drinks, food and music at Humble Baron, the world's largest bar, opening March 2023. For more information or to book a tour, please visit unclenearest.com/distillery.

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Chemist Spirits Unveils Its First Craft Single Malt Whiskey In Collaboration with Biltmore

ASHEVILLE, N.C. , Dec. 5, 2022 - Chemist Spirits, an artisan Prohibition-era distillery located in the heart of downtown Asheville, has released its inaugural Biltmore Single Malt Whiskey, signaling the next tradition in Chemist's longstanding partnership with Biltmore.

Hand crafted with estate-grown Calypso barley aged in new oak barrels and finished in Biltmore Sangiovese barrels for a perfectly balanced flavor profile, Biltmore Single Malt Whiskey captures the timeless elegance of America's finest and most legendary estate.

"Biltmore single malt whiskey is an heirloom-quality whiskey with an artful flavor profile that is smooth yet complex. This hand-crafted whiskey is designed to enjoy neat, on the rocks or in a cocktail," said Debbie Word, founder, owner and distiller at Chemist Spirits. "The collaborative expressions we've released with Biltmore to date, including our best-selling Biltmore Conservatory Rose Gin, demonstrate a strong creative partnership and a shared dedication to exceptional craftsmanship and quality."

The elegant rose-gold tint of Biltmore single malt whiskey provides a visual hint of its heavy red wine barrel influence. It is dominated on the nose by butterscotch and caramelized sugar with notes of maple syrup, pralines, candied pecans, dates, and syrupy stewed plums. The delicate spices beautifully integrate with the soft fruits, dried apricots, honey, and vanilla sugar and a sweet smooth creaminess which is complemented with hints of butterscotch and cherry syrup, with lingering fine-ground pepper and polished oak on the finish.

"Biltmore is thrilled to come together again with Chemist Spirits to introduce Biltmore single malt whiskey, which is created for whiskey connoisseurs and collectors alike," said Heather Jordan, Director of Marketing, Biltmore Wine Company. "The care that Chemist Spirits takes into crafting exceptional products, including the annual release of Biltmore Conservatory Rose Gin and now this limited-edition single malt whiskey, mirrors Biltmore's commitment to excellence. We're excited to give consumers another taste of our award-winning collaboration."

The inaugural Biltmore Single Malt Whiskey release is presented at 47% ABV and offered at $90. A limited number of cases will be available through and online at chemistspirits.com/Biltmore-single-malt.

About Biltmore

Located in Asheville, N.C., Biltmore was the vision of George W. Vanderbilt. Designed by Richard Morris Hunt, America's largest home is a 250-room French Renaissance chateau, exhibiting the Vanderbilt family's original collection of furnishings, art and antiques. Biltmore estate encompasses more than 8,000 acres including renowned gardens designed by Frederick Law Olmsted, the father of American landscape architecture. Today, Biltmore includes Antler Hill Village, which features the award-winning Winery and Antler Hill Farm; The Inn on Biltmore Estate, a four-star property; Village Hotel on Biltmore Estate; Equestrian Center; numerous restaurants; event and meeting venues; and Biltmore For Your Home, the company's licensed products division. To learn more about Biltmore, go to www.biltmore.com or call 877-BILTMORE.

About Chemist Spirits

Founded in 2018, Chemist Spirits is distilled and hand-crafted in Asheville, North Carolina. Located in the heart of downtown, Chemist is a fully operational distillery and features a three-level speakeasy, Antidote, on site. Founded by distiller Debbie Word, Chemist produces artisan gin, whiskey and a variety of small-batch spirits using local botanicals and drawing inspiration from pioneering tastemakers in the food and beverage industry. Chemist Spirits was created to honor the real-life chemists and pharmacists who kept distilling alive during Prohibition. These complex and captivating products create an authentic taste of old-world distilling, encasing meticulous skill and knowledge in each bottle to provide a cure for the common cocktail. www.chemistspirits.com | Instagram @ChemistSpirits

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The Whistler Irish Whiskey Single Cask Series Oloroso Sherry Butt Hand Selected By Hy-Vee

The Whistler Irish Whiskey Single Cask Series Oloroso Sherry Butt Hand Selected By Hy-Vee 61.53%-ABV 700ml.

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Wyoming Whiskey Celebrates 10 Years of Whiskey Making

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The craft distiller celebrates with the release of a 10 Year Anniversary Edition rye bourbon

KIRBY, Wyo., Dec. 1, 2022 Wyoming Whiskey celebrates a decade of whiskey making with the release of a 10 Year Anniversary Edition Straight Bourbon Whiskey. In honor of the anniversary, Wyoming Whiskey founding Master Distiller Steve Nally and Master Blender Nancy Fraley have barrel selected and batched a rich and balanced 10-year-old rye bourbon worthy of the milestone. This masterpiece whiskey reflects 20 of the rarest casks at the Wyoming Whiskey distillery that were filled in November and December of 2011 and is the oldest product ever released by Wyoming Whiskey.

Wyoming Whiskey celebrates a decade of whiskey making with the release of a 10 Year Anniversary Edition rye bourbon

"Over the last ten years, these barrels have quietly evolved into something extraordinary," said Wyoming Whiskey Co-Founder David DeFazio. "10 Year Anniversary Edition is in a class of its own. We are blown away by the quality and complexity of this product. It's memorable."

Ten years ago today, Brad and Kate Mead and David DeFazio launched their flagship Small Batch bourbon. Years before, they started with the lofty goal of creating America's next great bourbon and the promise of extending the bourbon frontier to the Rocky Mountains. Since then, every drop of Wyoming Whiskey carries with it the character of the region and has become the Whiskey of the West.

Cattle ranchers and attorneys by trade, the entrepreneurial trio packed their ambition and headed to Kentucky where they went knocking on the door of Bourbon Hall of Famer, Steve Nally. They already had the land, water and grains they needed to produce bourbon, they just needed the leadership and knowledge of a world-renowned distiller to put the pieces together. With little convincing, Nally became Wyoming Whiskey's founding distiller. The rest is history.

"We are proud to honor our roots in this state with an exceptional 10-year-old whiskey created by the fusion of Wyoming water, Wyoming grains and Wyoming weather. We will always distill our whiskey the right way, not the easy way," said Brad Mead, Co-Founder of Wyoming Whiskey.

Wyoming Whiskey 10 Year Anniversary Edition Rye Bourbon (MSRP $199.99)

Mash bill: 68% Corn, 20% Rye, 12% Malted Barley
Specs: Aged 10.5 years, 51.7% ABV, 103.4 proof 
Tasting notes:

• COLOR: After 10 years in the barrel, it has developed a deep copper to mahogany color
• NOSE: Heady notes of Rye Manhattan cocktails with brandied cherries, medjool dates in thick syrup, cayenne pepper-candied pecans, and baklava drizzled with orange blossom honey
• PALATE: Candied yams with pecans and toasted marshmallows, black currant liqueur, sweet cornbread muffins with honey butter, and cinnamon toast with blackberry-maple syrup.
• MOUTHFEEL: Soft, warming alcohol, with caramelized wood sugars and a tingle of rye spice enveloping the mouth cavity.
• FINISH: Lingering notes of dark dried fruit mingled with warming brown baking spices.

10 Year Anniversary Edition will be available in-store in select US markets including California, Colorado, Georgia, Maine, New York and Wyoming.

For media assets to accompany the Wyoming Whiskey 10 Year Anniversary news, visit this link.

Wyoming Whiskey's complete portfolio born throughout the past decade consists of Small Batch Bourbon, Double Cask Bourbon, Outryder Straight American Whiskey, Single Barrel Bourbon and Barrel Strength Bourbon. Through its Wide Open Spaces collection, Wyoming Whiskey offers National Parks Limited Edition bourbons and collector editions such as 1872 to protect and preserve our country's National Parks. Wyoming Whiskey also produces limited release, Wyoming-only styles such as Powder River.

Sign up to become a Whiskey Baron to receive the latest news and special offers from Wyoming Whiskey. For daily updates, follow Wyoming Whiskey on Instagram, Facebook and Twitter.

About Wyoming Whiskey—The Whiskey of the West

Based in Kirby, Wyoming, Wyoming Whiskey has had a simple goal: to create America's next great bourbon. That goal has evolved to include all whiskies. The company and their products are a collaboration between its partners and 97,818 square miles of Wyoming. The Mead family first came to Wyoming as ranchers in 1890 and the state defines them, and their whiskey.  They use the finest corn, winter wheat, winter rye, barley, and water from the Bighorn Basin and promote Wyoming's natural and human resources.  Every drop of this bourbon is 100% Wyoming. To learn more, visit http://www.wyomingwhiskey.com.

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George Dickel 7-Year Old Reserve To Return Just In Time For The Holidays

 

After Six Years, the Coveted Fan-Favorite Returns to Shelves as a Cask Strength Offering this December

TULLAHOMA, Tenn., Dec. 1, 2022 - Knowing a majority of Americans wait until mid-December to begin their holiday shopping¹, the hunt for the perfect gift for everyone on your list can prove to bring about plenty of stress. Just in time for those last-minute shoppers, George Dickel is announcing the return of George Dickel 17 Year Old Reserve, an incredibly rare, aged Tennessee Whisky offering.

First released in 2016 as a 375mL limited time offering, George Dickel 17 Year Old Reserve quickly became a fan-favorite for those who were fortunate enough to get their hands on a bottle. Now debuting in a larger format as a 750mL bottle, the new George Dickel Reserve is a cask strength offering aged 17 years which boasts the signature big and bold flavors of Cascade Hollow, making this the perfect gift for any deluxe whisky collector in your life.

Inspired by the inaugural release and its dedicated fans, General Manager and Distiller Nicole Austin intentionally searched for barrels that captured the notable components of the original liquid. Consistent with the George Dickel signature mash bill of 84% corn, 8% rye, 8% malted barley, this 17 Year Old offering brings a unique tasting experience due to additional years spent in Cascade Hollow's single-story rickhouses.

"Knowing the impact of the first release of George Dickel 17 Year Old Reserve, the barrels selected for this latest edition were purposefully selected to pay homage to the original offering," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "At the same time, in American Spirits of this age, you're going to see variability. This year's release offers fans another chance to taste the whisky they love, now even more complex."

This perfectly aged release boasts complex aromas of crème brûlée and apricots with hints of plum and juniper on the palate and a rich cedar finish. At 92 Proof, (46% ABV), the new George Dickel 17 Year Old Reserve is best enjoyed neat or over a large ice cube. Starting this month, consumers can find George Dickel 17 Year Old Reserve in select markets across the US for a suggested retail price of $250.

As we celebrate the holidays, your friends at Cascade Hollow encourage you to sip this new offering the same way it's made – slowly and responsibly.

About George Dickel

Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

About DIAGEO

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow us on Twitter and Instagram for news and information about Diageo: @Diageo_News and @Diageo.

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Knob Creek® Bourbon Releases the Ultimate Holiday Gift for Whiskey Lovers With One-of-a-Kind Insider Experience, Behind the Craft

The exclusive Knob Creek experience invites fans to embark on an insider's journey of leading small batch bourbon brand

 

CLERMONT, Ky., Dec. 1, 2022 As the holiday season approaches and the stress of finding the perfect gift for loved ones is top of mind, Knob Creek^® Bourbon, a leader in the small batch bourbon category, is offering Behind the Craft, a first-of-its-kind experience for you and the whiskey lover in your life.

Knob Creek® Bourbon Releases the Ultimate Holiday Gift for Whiskey Lovers With One-of-a-Kind Insider Experience, Behind the Craft

The curated offering* will be hosted by Knob Creek Seventh and Eighth Generation Master Distillers, Fred and Freddie Noe, and take place at the James B. Beam Distilling Co. distillery in Clermont, Kentucky on Friday, February 3, 2023. As the only Knob Creek focused experience on campus, Behind the Craft allows fans to spend quality time with the master distillers of its bourbon, and participate in an immersive journey of Knob Creek, including:

• The chance to choose a Knob Creek barrel alongside the brand's Master Distillers, that will end up bottled and on store shelves
• A cocktail-making class to learn how to make the best Knob Creek cocktail at the new Fred B. Noe Distillery, a location not normally open to the public
• Special previews of upcoming Knob Creek offerings
• An intimate sit-down dinner with Fred and Freddie, including discussions of Knob Creek pairings that highlight its unique distillation process
• And more…we have to keep some of it a surprise!

"Craftsmanship is core to Knob Creek and we're excited to show bourbon fans and their loved ones an insider's perspective on the care and dedication that goes into creating our whiskey," said Fred Noe, Seventh Generation Master Distiller. "Dad set out to create Knob Creek more than 30 years ago to bring friends and family together, and we're excited to do just that for the holiday season this year, and have folks come as friends and leave as family."

Knob Creek's Behind the Craft will be available for purchase just in time for the holidays, beginning December 9, 2022, at 12pm ET/9am PT. Legal drinking aged whiskey fans can purchase this full experience for $500** via Behind the Craft's website which includes a ticket for fans and their plus ones (both must be 21+). Tickets will be available on a first-come-first-served basis, and there are only five available packages.

And to make sure this is the gift that keeps on giving, Knob Creek fans who purchase this unique experience will also receive a special holiday box*** to give to their loved one this season. This additional present will prep them for the experience of a lifetime and make sure there's something special to open during the holiday season.

Those interested in learning more about the Behind the Craft experience should follow Knob Creek social media (@knobcreek) or visit Behind the Craft's website.

About Knob Creek^® Bourbon

Knob Creek has set the standard for super-premium whiskey for three decades by crafting extraordinary full- flavored bourbon with a rich taste. Knob Creek bourbons and ryes are patiently aged to perfection in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on our whiskey. No matter the expression, Knob Creek is crafted without shortcuts and embodies the pre-prohibition style that founding distiller Booker Noe created in 1992. Since then, Knob Creek has lived up to such standards with the introduction of Knob Creek^® Straight Rye Whiskey in 2012. In recent years, Knob Creek has expanded its rye portfolio, introducing Knob Creek^® Single Barrel Select Rye Whiskey (115 proof). In 2020, Knob Creek expanded its bourbon portfolio with the introduction of Knob Creek 12 Year Old Bourbon (100 proof), and a limited time release of Knob Creek 15 Year Old Bourbon (100 proof). This year, Knob Creek released Knob Creek 18 Year Old Bourbon (100 proof). This limited time release is their oldest expression to date.

About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam^® and Maker's Mark^® bourbon brands and Courvoisier^® cognac, as well as world renowned premium brands including Basil Hayden^®, Knob Creek^®, and Legent^™ bourbon; Yamazaki^®, Hakushu^®, Hibiki^® and Toki^™ Japanese whisky; Teacher's, Laphroaig^® and Bowmore^® Scotch whisky; Canadian Club^® whisky; Hornitos^® and Sauza^® tequila; EFFEN^®, Haku^® and Pinnacle^® vodka; Sipsmith^® and Roku^™ gin; and On The Rocks^® Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

©2022 Beam Suntory, Inc. New York.

*Itinerary is subject to change.
**Ticket price includes access to the full day experience at the distillery. Travel and hotel accommodations are not included.
***No alcohol will be provided as part of the holiday box or distillery experience, but will be available for purchase on site.

Knob Creek^® Kentucky Straight Bourbon Whiskey, 50% Alc./vol. ©2022 James B Beam Distilling Company, Clermont KY.

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Five Saints Distilling Rare Pennsylvania Whiskey

Five Saints Distilling Rare Pennsylvania Whiskey 50%-ABV 50ml.

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GEORGE DICKEL 17 YEAR OLD RESERVE TO RETURN JUST IN TIME FOR THE HOLIDAYS

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After Six Years, the Coveted Fan-Favorite Returns to Shelves as a Cask Strength Offering this December

TULLAHOMA, Tenn., Dec. 1, 2022 Knowing a majority of Americans wait until mid-December to begin their holiday shopping¹, the hunt for the perfect gift for everyone on your list can prove to bring about plenty of stress. Just in time for those last-minute shoppers, George Dickel is announcing the return of George Dickel 17 Year Old Reserve, an incredibly rare, aged Tennessee Whisky offering.

First released in 2016 as a 375mL limited time offering, George Dickel 17 Year Old Reserve quickly became a fan-favorite for those who were fortunate enough to get their hands on a bottle. Now debuting in a larger format as a 750mL bottle, the new George Dickel Reserve is a cask strength offering aged 17 years which boasts the signature big and bold flavors of Cascade Hollow, making this the perfect gift for any deluxe whisky collector in your life.

Inspired by the inaugural release and its dedicated fans, General Manager and Distiller Nicole Austin intentionally searched for barrels that captured the notable components of the original liquid. Consistent with the George Dickel signature mash bill of 84% corn, 8% rye, 8% malted barley, this 17 Year Old offering brings a unique tasting experience due to additional years spent in Cascade Hollow's single-story rickhouses.

"Knowing the impact of the first release of George Dickel 17 Year Old Reserve, the barrels selected for this latest edition were purposefully selected to pay homage to the original offering," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "At the same time, in American Spirits of this age, you're going to see variability. This year's release offers fans another chance to taste the whisky they love, now even more complex."

This perfectly aged release boasts complex aromas of crème brûlée and apricots with hints of plum and juniper on the palate and a rich cedar finish. At 92 Proof, (46% ABV), the new George Dickel 17 Year Old Reserve is best enjoyed neat or over a large ice cube. Starting this month, consumers can find George Dickel 17 Year Old Reserve in select markets across the US for a suggested retail price of $250.

As we celebrate the holidays, your friends at Cascade Hollow encourage you to sip this new offering the same way it's made – slowly and responsibly.

About George Dickel

Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

About DIAGEO

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow us on Twitter and Instagram for news and information about Diageo: @Diageo_News and @Diageo.

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Coors Whiskey Co. brings Five Trail to Canada, Panama

From Molson Coors & Alex Parker:

Five Trail is going international.

The award-winning whiskey from Coors Whiskey Co. is set to enter its first international markets in December, when it launches in Panama and in Canada, at Ontario LCBO stores and select on-premise accounts.

“There is a huge level of interest for American whiskey in international markets right now,” says David Coors, vice president of next generation beverages for Molson Coors. Exports of American whiskey increased 22% in the first seven months of 2021 versus the prior year, according to Distilled Spirits Council (DISCUS), a trade group representing spirits interests.

And Canada is among the top importers of American whiskey, holding the No. 6 spot, according to DISCUS. Panama also ranks among the top-20 importers of American whiskey, DISCUS data show.

Distilled with the same Coors barley that makes Coors Light, Five Trail will be sold as a super-premium brand, retailing for CA$79.95. It will sell as an ultra-premium whiskey in Panama.

Launched last year in the U.S., Five Trail has quickly gained a reputation as a quality whiskey. It won double gold at the prestigious San Francisco Spirits Competition in April, and has taken home other awards from industry competitions like the SIP Awards and ASCOT Awards.

Meanwhile, strong consumer demand has paved the way for its expansion into 11 states, with more on the way.

Canada

Five Trail arrives as the whiskey market in Canada continues to grow, increasing to 49.45 million liters in 2021, up nearly 7% since 2018, according to Statistics Canada. American whiskey, in particular, has become a favorite of Canadian drinkers, says Dan Lundberg, senior director of Molson Coors Beverage Company’s Canadian craft beer division, Six Pints Collective.

“Five Trail is an absolutely delicious whiskey, and there’s a huge interest in whiskey in Canada,” he says. “There’s a real connoisseurship here and interest in new blends from new places and producers. We’re tapping into that consumer desire, and I think Canadians are going to love Five Trail.”

The whiskey is Molson Coors’ first foray into full-strength spirits in Canada since the 1800s, further cementing its transformation into a beverage company, Lundberg says.

“The story behind the brand is incredibly strong. The whiskey itself is fantastic. We have a strong belief it’s going to be a winner in this market,” he says. “Given our success over the last 230 years, I think consumers will be excited to see us introduce something like Five Trail.”

Panama

Five Trail’s expansion into Panama is also Molson Coors’ first advance into full-strength spirits in Latin America, where it imports brands such as Blue Moon, Coors Light and Miller Genuine Draft.

Coors sees parallels with in Five Trail’s southward expansion with that of Blue Moon, which opened its first Panamanian location in 2019. It now has two taprooms in Panama, one in Panama City’s Costa del Este neighborhood and another in Panama City’s historic Casco Viejo area.

“There’s a great affinity for American brands (in Panama),” Coors says. “It’s a strong whiskey market as well. Our beer portfolio has resonated well with consumers there, and we’re hopeful the Five Trail whiskey brand does, as well.”

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