Top Barrel of the Display at the Forum Will Be Auctioned to Help
Send Military Home for the Holidays
WHEN:
Tuesday, November 30, 2021 at 4:30PM
WHERE:
The Forum
3900 W Manchester Blvd.
Inglewood, CA 90305
*Tree lighting will take place at the Southwest Triangle in the Forum's parking lot, which faces the corner of Prairie Ave. and Pincay Dr.
WHAT:
Los Angeles will get a taste of a special Jack Daniel Distillery holiday tradition when the Tennessee whiskey maker debuts a five-tier barrel tree on Tuesday, November 30, 2021 at the Forum as part of its “Operation Ride Home” program, which has helped junior-enlisted service members and their families travel home for the holidays since 2011. Representatives from the Forum and Jack Daniel’s will be on hand to help illuminate the tree during a special lighting ceremony that is open to the community.
The Lynchburg, Tenn. distillery built its first 26-foot tall tree from 140 American white oak whiskey barrels in 2011 to bring holiday cheer to local residents. This year, 11 replicas will be constructed nationwide and the top barrel of each will be auctioned to help junior-enlisted service members and families travel home from their place of military service, often for the first time since the beginning of the COVID-19 pandemic. Through Operation Ride Home, Jack Daniel’s and the Armed Services YMCA (ASYMCA) have helped send over 10,000 individual service members and their families home – including this year’s travelers – while raising more than $2 million in donations. Men and women from the Army, Marine Corps, Navy, Air Force, and Coast Guard have been assisted with travel to all 50 states.
The charred oak barrels used to build each tree were earlier entrusted to mature Jack Daniel’s Tennessee Whiskey only once. In addition to Los Angeles, barrel trees will be built this holiday season in Nashville, Tenn.; Lynchburg, Tenn., Tampa, Fla.; Miami, Fla.; Las Vegas, Nev.; Anaheim, Calif.; Detroit, Mich.; Washington D.C.; Cleveland, Ohio; and Milwaukee, Wis.
The Operation Ride Home barrel tree auction begins December 1. To bid on a barrel and support military families, please visit www.jackdaniels.com.
WHO:
Colin Campbell, Jack Daniel’s Brand Ambassador
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About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
Your friends at Jack Daniel’s remind you to drink responsibly.
About the Forum
The Forum, located in Inglewood, California, is the only arena-sized venue in the country dedicated to music and entertainment, delivering a superior experience for artists and fans alike. The iconic venue attracts a wide variety of premier events including the biggest names in music and entertainment, award shows, mixed martial arts and boxing and more. Fans at the Forum enjoy approximately 8,000 square feet of event level hospitality offerings, including merchandise and food and beverage options. A tinted glass wall separates this concession area from the arena, ensuring fans do not miss a moment of the show. A 40,000-square-foot outdoor terrace wraps around the perimeter of the building and offers comfortable furnishings and food and beverage options from some of SoCal’s most celebrated brands. Designed with entertainers and performers in mind, Forum Backstage includes star-caliber dressing rooms that provide unparalleled comfort. The Forum was honored at the 2021 Pollstar Awards as recipient of the Arena of the Decade award. For more information, please visit thelaforum.com.
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