The Macallan Strengthens Partnership with Le Clos in Dubai International Airport Through Customer Launch Event for The Anecdotes of Ages Collection

DUBAI, UAE, Nov. 29, 2021 - The Macallan and Le Clos have partnered to deliver a stunning launch event for a select group of Le Clos' closest customers in Dubai, to reveal The Macallan Anecdotes of Ages Collection at The Macallan Boutique by Le Clos.

The Anecdotes of Ages Collection is an extraordinary art and whisky collaboration with renowned British pop artist Sir Peter Blake. At the heart of the collection are 13 one-of-a-kind bottles of exceptional 1967 whisky. Each bottle features its own original Sir Peter Blake collage art on the label, detailing unique stories relating to The Macallan's history, community, and the beautiful natural landscape of The Macallan Estate.

Guests at the event were introduced to two of the highly sought-after bottlings from the collection – the Anecdotes of Ages: Down To Work Limited Edition and Anecdotes of Ages: An Estate, A Community and Distillery.

Anecdotes of Ages: Down To Work Limited Edition tells a very important story that reflects a milestone in the history of The Macallan: a time when the decision was made to continue using sherry seasoned oak casks in the face of pressure to compromise.

The original labelled bottle portraying this special story has been laid in The Macallan Archives, and digital replicas of this label are available as a limited edition with the same 1967 rich spirit and only 322 bottles available.

Anecdotes of Ages: An Estate, A Community and Distillery is a tribute to some of the colourful characters from The Macallan's past and present. It commemorates Sir Peter Blake's visit to The Macallan Estate on the legendary River Spey and features a label digitally designed by Sir Peter.

Building on the longstanding partnership between The Macallan and Le Clos, The Macallan Boutique by Le Clos in Terminal 3 at Dubai International Airport will be playing host to one of the 13 original bottles from the collection. Anecdotes of Ages: Journey to Market pays homage to the widespread travels of The Macallan as its reputation grew around the world. A specially commissioned window display is showcasing this extraordinary whisky.

Jeremy Speirs, Edrington Regional Managing Director Global Travel Retail, said, "The Anecdotes of Ages Collection is an incredible celebration of The Macallan's history and of the figures which have contributed to its outstanding reputation and heritage. Over recent years, Le Clos has been a key partner in The Macallan's growth trajectory in global travel retail, and we're proud to recognise this partnership by showcasing bottlings from the collection at our Dubai boutique."

Ben Odgers, General Manager, Le Clos, added, "With international travellers beginning to return to the skies, we're delighted to bring The Anecdotes of Ages Collection to life in our boutique. This builds on our unrivalled track record for offering whisky enthusiasts and collectors some of the rarest and most sought-after bottlings on the market."

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It's The Most Generous Time Of The Year: Crown Royal, Drew Brees And Deuce Mcallister Honor Military And Hospitality Workers With Special Generosity Hour In New Orleans

Crown Royal gives back to the Bastion Community of Resilience and Louisiana Hospitality Foundation as they continue their mission of donating up to $1 million to those who serve us through their Generosity Fund

 

NEW ORLEANS, Nov. 23, 2021 - While the world continues to move closer to a new normal, the city of New Orleans has been hit especially hard over the past 19 months, with hospitality and military communities amongst those affected the most. To honor, celebrate and encourage these communities that serve us as they continue to battle the effects of the COVID-19 pandemic and Hurricane Ida, Crown Royal teamed up with local NFL legends Drew Brees and Deuce McAllister for a special Night of Service, benefitting the Bastion Community of Resilience and Louisiana Hospitality Foundation.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8988751-crown-royal-whisky-nfl-bastion-community-of-resilience-louisiana-hospitality-foundation-generosity-fund/

In the spirit of friendly competition, Brees, who represented the Louisiana Hospitality Foundation, and McAllister, who represented Bastion Community of Resilience, hosted a "battle" for donations on their social media channels and encouraged NFL fans to retweet their tweets to unlock additional donations to their respective charity partners. The donations are part of Crown Royal's season long "Kick off with Crown" program with a commitment (of up to $1 million) to serving those who serve us via the Crown Royal Generosity Fund (a donor advised fund).

"The community in New Orleans means so much to me, and I was proud to partner with Crown Royal to assist in giving back to them," said NFL legend, Drew Brees. "I love a little friendly competition, so from the social competition with Deuce to hanging out with hospitality workers and military personnel at the Generosity Hour, it was an amazing night of fun and service."

"I have seen first-hand the effects the pandemic and natural disasters have had on this place I call home, so to give back to the community with the Crown Royal Generosity Hour meant a lot to me," said NFL legend, Deuce McAllister. "It was everything that NOLA is all about: great drinks, food, music and giving back to those who need it."

In addition to the social competition, guests at the Generosity Hour were also able to unlock additional donations to the charities through scanning QR codes placed on footballs and other décor throughout the event. Each QR code resulted in an additional donation of $1. Through the Generosity Fund, Crown Royal paid tribute to the hospitality and military communities with a $25,000 donation to both the Louisiana Hospitality Foundation and Bastion Community of Resilience as they continue their efforts to uplift their respective communities.

"Crown Royal put together the Generosity Fund to give back to the communities who need it most, and it's been an honor to see it come to life through Generosity Hours," said Nicola Heckles, Vice President of Crown Royal. "The hospitality and military communities of New Orleans have overcome adversity from the effects of the pandemic and Hurricane Ida, but there's still work to be done. Crown Royal is proud to partner with the Louisiana Hospitality Foundation and Bastion Community of Resilience to see assistance go where it is needed."

Grammy-nominated and locally based musical group Tank and the Bangas were on-hand for a live performance while guests sipped on custom Crown Royal cocktails during the special Generosity Hour.

Crown Royal invites everyone 21+ to toast to our military and hospitality communities. Please remember to drink responsibly.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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New Feature Documentary From Johnnie Walker Captures the Spirit of Keep Walking, Shining a Light on the Creatives Igniting Collective Progress Across Africa

- NEW DOCUMENTARY ENTITLED THE ONES WHO KEEP WALKING, DIRECTED BY FORBES 30 UNDER 30 FILMMAKER AMARACHI NWOSU

- FEATURED TALENT INCLUDES GLOBAL MUSIC SENSATION CKAY, RAPPER & SONGWRITER SAMPA THE GREAT, ARTIST MANAGER AND BUSINESSWOMAN BOSE OGULU (AKA MAMA BURNA), AND AWARD-WINNING FASHION DESIGNER LOZA MALÉOMBHO

AMSTERDAM, Nov. 29, 2021-  The world's number one Scotch whisky[1], Johnnie Walker, and Forbes 30 under 30 filmmaker, Amarachi Nwosu premiere their new feature documentary - The Ones Who Keep Walking - which showcases inspiring stories of the creators and collectives who are turning the attention of the world to Africa.

For over two centuries Johnnie Walker has been committed to a spirit of progress and moving forward. Through this new feature documentary – part of an ongoing global roll-out of the next chapter in their iconic Keep Walking campaign and a follow-up to the release of The Man Who Walked Around the World in November 2020 – Johnnie Walker sets out to explore what the spirit of Keep Walking means for creatives and change makers today.

The documentary features more than 20 defiantly optimistic voices from across Africa including one of the biggest African artists of the moment and social media sensation, CKay (Nigeria), rapper and songwriter Sampa the Great (Zambia), dancer and artist Kamo Mphela (South Africa), Producer and DJ Nandele (Mozambique), legendary photographer James Barnor (Ghana), fashion designer Loza Maléombho (Ivory Coast), creative collective Urban Pitchaz (Kenya) and Bose Ogulu AKA Mama Burna (Nigeria) manager-mother to global superstar and Johnnie Walker partner, Burna Boy.

Through never before heard stories, and in-depth conversations we gain an insight into how fresh creative energy, sheer determination, and a pioneering spirit is bringing authentic African expression to the world. Through different cultures, passions and challenges Director Amarachi Nwosu showcases a continent united in striving for progress for everyone.

Nwosu, comments, "Making The Ones Who Keep Walking with Johnnie Walker was an opportunity to tell a story that reimagines how we see Africa and the creative renaissance taking place. Telling powerful stories from the Afrofuturist lens is what inspires me, so having the opportunity to shine a light on these amazing people and their incredible journeys, all whilst showcasing the spirit and beauty that embodies Africa, is a dream come true. I can't wait for everyone to see it."

Johnnie Walker Global Marketing Director Johanna Dalley added: "At Johnnie Walker we're always looking to celebrate the stories of those who take bold steps to make life richer.  Those stories that so often showcase a powerful spirit of defiant optimism are the perfect embodiment of our Keep Walking philosophy – an idea that feels incredibly relevant in the world right now. We're delighted to have partnered with Amarachi Nwosu to share these incredible stories through The Ones Who Keep Walking. Amarachi is someone whose passion for social inclusion, equality and representation has really resonated with us and we hope people will feel inspired to continue to take bold steps after watching it."

Produced by Something™ Originals and a team of 200+ creatives and talent from across Africa, The Ones Who Keep Walking picks up on the closing provocation of The Man Who Walked Around the World - 'what's next?' - to shine a light on those who embody the spirit of Keep Walking and who, on their own terms, are forging a bold new direction for their countries, cultures and the World.

You can watch The Ones Who Keep Walking here: www.theoneswho.film

The full film is also being broadcast through a partnership across Africa with DSTV channels: Africa Magic Family, Maisha Magic East, Zambezi Magic, Mzansi Magic, Mzansi Wethu, Channel O and Canal+ owned TV5 Monde.

For further information please contact: johnniewalker@smarts.agency

Official Hashtags: #JohnnieWalker #KeepWalking #TheOnesWho

Notes to Editors:

About Johnnie Walker:

Johnnie Walker is the world's number one Scotch Whisky brand¹ (IWSR), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above all else.

Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for over 14 million cases sold annually (IWSR, 2020), making Johnnie Walker the most popular Scotch Whisky brand in the world.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan's and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

About Something™ Originals

Something Originals is a production company specialising in unscripted, human-led narratives and original content for broadcast & SVOD.

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Old Tennessee Distilling Company Releases Limited-Edition Tennessee Butcher's® Bourbon

Sid's Select™ hits the market in honor of Sid Blalock's "seven-year dream."

KODAK, Tenn., Nov. 29, 2021 Old Tennessee Distilling Company has released Sid's Select™️, a limited-edition, Premium Tennessee Butcher's® Bourbon as the culmination of a seven-year dream. Sid's Select™ is made from a blend of malted barley, rye, and heirloom corn which is grown and ground locally in East Tennessee. Once the bourbon was determined ready, Old Tennessee Distilling Company hand selected ten white oak barrels and tempered the whiskey with pure English Mountain Spring water to create a 94-proof spirit with a vanilla-honey aroma and flavor notes of herbal sage, vanilla, toasted graham cracker, ginger and hints of cinnamon.  After aging for five years, each bottle was labeled and filled by hand, bringing the seven-year dream to its long-awaited close.

In 2013, Sid Blalock and Kent Merritt, founders of Old Tennessee Distilling Co., began working on their dream to produce a high-quality premium Tennessee Bourbon that would be distilled locally utilizing locally sourced raw materials from Sevier County, TN. After navigating the roadblocks of being a start-up in the industry, they filled their first barrel in August 2016, launching one of the fundamental truisms of the whiskey industry — waiting.  Sadly, Sid passed away before the bourbon had time to fully mature and mellow enough to release the final product. Determined to bring his vision to fruition, Sid's wife, Jo, continued working with Kent to turn the seven-year dream into reality. "I believe Sid would be proud of the bourbon that we produced," said Merritt. "I know I am."

This first release of Sid's Select™️ Butcher's® Bourbon will only be available for purchase on-site at Old Tennessee Distilling Company, 3605 Outdoor Sportsman Place, Kodak, TN 37764.

About Old Tennessee Distilling Company

Located in the foothills of the Smoky Mountains in Kodak, TN, Old Tennessee Distilling Company handcrafts small-batch, authentic spirits using locally-sourced grains and pure mountain spring water. Known best for their whiskey and moonshine that honor the fiercely independent spirit that is representative of the men who have been making whiskey in these mountains for generations, Old Tennessee Distilling Co. also produces a full line of spirits including rum, gin, moonshine, and vodka.

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Jack Daniel's to Light Holiday Barrel Tree at the Forum November 30

WHEN:

Tuesday, November 30, 2021

4:30 – 5:30PM – Ceremony

WHERE:

The Forum

3900 W Manchester Blvd.

Inglewood, CA 90305

• The tree lighting ceremony is open to the public and will take place at the Southwest Triangle in the Forum's parking lot, which faces the corner of Prairie Ave. and Pincay Dr.
• B-roll will be available immediately after the lighting.

WHAT:

Los Angeles will get a taste of a special Jack Daniel Distillery holiday tradition when the Tennessee whiskey maker debuts a seven-tier barrel tree on Tuesday, November 30, 2021, at the Forum as part of its “Operation Ride Home” program, which has helped junior-enlisted service members and their families travel home for the holidays since 2011. Representatives from the Forum and Jack Daniel’s, including Colin Coleman, Jack Daniel’s Brand Ambassador, will be on hand to help illuminate the tree during a special lighting ceremony that is open to the community and will feature DJ Hemingway and themed cocktails for guests.

The Lynchburg, Tenn. distillery built its first 26-foot-tall tree from 140 American white oak whiskey barrels in 2011 to bring holiday cheer to residents. This year, 11 replicas will be constructed nationwide and the top barrel of each will be auctioned to help junior-enlisted service members and families travel home from their place of military service, often for the first time since the beginning of the COVID-19 pandemic. Through Operation Ride Home, Jack Daniel’s and the Armed Services YMCA (ASYMCA) have helped send over 10,000 individual service members and their families home – including this year’s travelers – while raising more than $2 million in donations. Men and women from the Army, Marine Corps, Navy, Air Force, and Coast Guard have been assisted with travel to all 50 states.

The charred oak barrels used to build each tree were earlier entrusted to mature Jack Daniel’s Tennessee Whiskey only once. In addition to Los Angeles, barrel trees will be built this holiday season in Nashville, Tenn.; Lynchburg, Tenn., Tampa, Fla.; Miami, Fla.; Las Vegas, Nev.; Anaheim, Calif.; Detroit, Mich.; Washington D.C.; Cleveland, Ohio; and Milwaukee, Wis.

The Operation Ride Home barrel tree auction begins December 1. To bid on a barrel and support military families, please visit www.jackdaniels.com. You can also visit https://thelaforum.com/jdbarreltree to Make It Count by entering for a chance to win two barrels from our Barrel Tree and four tickets to a select show at the Forum with VIP passes and parking, along with a Jack Daniel’s Prize Pack.*

* You must be 21 years or older and legal residents of the United States who live within 100 miles of the zip code 90305 to enter this sweep. For terms and conditions and contest rules, please visit www.thelaforum.com/jdbarreltree.

###

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Your friends at Jack Daniel’s remind you to drink responsibly.

About the Forum

The Forum, located in Inglewood, California, is the only arena-sized venue in the country dedicated to music and entertainment, delivering a superior experience for artists and fans alike. The iconic venue attracts a wide variety of premier events including the biggest names in music and entertainment, award shows, mixed martial arts and boxing and more. Fans at the Forum enjoy approximately 8,000 square feet of event level hospitality offerings, including merchandise and food and beverage options. A tinted glass wall separates this concession area from the arena, ensuring fans do not miss a moment of the show. A 40,000-square-foot outdoor terrace wraps around the perimeter of the building and offers comfortable furnishings and food and beverage options from some of SoCal’s most celebrated brands. Designed with entertainers and performers in mind, Forum Backstage includes star-caliber dressing rooms that provide unparalleled comfort. The Forum was honored at the 2021 Pollstar Awards as recipient of the Arena of the Decade award. For more information, please visit thelaforum.com. Instagram | Facebook | Twitter

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Dugan & Dame Releases Handcrafted Chocolate Bitters in Collaboration with Dewar's® Scotch Whisky

Level Up Your Classic Whisky Cocktails this Holiday Season

BOCA RATON, Fla., Nov. 23, 2021 -- Just in time for the holiday season, Dugan & Dame has released limited edition bottles of hand-crafted chocolate bitters in collaboration with DEWAR'S® 15 Year Old Blended Scotch Whisky. Helping cocktail enthusiasts level up their at-home mixology skills, the chocolate bitters are available on Dugan & Dame's website.

"Our chocolate bitters are the perfect addition to a complex old fashioned," said Angela Dugan, head dame at Dugan & Dame. "Since DEWAR'S talented master blender Stephanie MacLeod is also a woman," she continues, "I wanted to create a feminine-driven bitters that complements the masculinity of whisky, so I chose more delicate botanicals and rose to play with the subtle floral flavors in the DEWAR'S 15 Year."

Dugan also wanted to highlight one of her favorite South Florida artisans, so she tapped Delray Beach's imaginative 5150 Chocolate to source and roast Ghanese coco for the bitters. "We care about what goes into our products—the ones we make from scratch and the ones we procure from like-minded partners—because we care about what goes into our bodies and yours," said Dugan.

"We all know whisky and chocolate go well together, and when DEWAR'S gets its very own chocolate bitters from Dugan & Dame to add to the most famous whisk(e)y cocktail - the old fashioned, it's time to dance," said DEWAR's North America brand ambassador Gabe Cardarella. "Cocktails don't need to be complicated to be delicious, but using good quality ingredients certainly helps," he continued.

For cocktail lovers yearning to evolve their mixology skills, Dugan & Dame have offered two easy-to-make, crowd-pleasing recipes to recreate at home.

Double Fashioned
2 oz Dewar's 15 year
.5 oz Orgeat
2-3 dashes of D&D chocolate bitters
orange + lemon peel twist
Add whisky, orgeat, and chocolate bitters to the glass. Add ice to the glass and stir until chilled. Garnish with orange + lemon peel twist.

Meant to Be
2 oz Dewar's 15 year
6-7 dashes D&D chocolate bitters
1 sugar cube
Orange Peel
Place the sugar cube in a glass and soak with bitters. Add whisky to the glass. Muddle the sugar cube. Add ice to the glass and stir until chilled. Garnish with an orange wheel.

ABOUT DUGAN & DAME: Founded by husband-and-wife entrepreneurs Vaughan and Angela Dugan, Dugan & Dame makes quality tonics, bitters and cocktail components crafted with care from the best ingredients available. As an award-winning bartender, Angela knows how to make killer cocktails, but as a nutritionist, she was fed up with the artificial flavors and ingredients in the tonics and syrups available on the market. Tapping into her training in herbalism, Angela utilizes folk methods that provide unique flavor profiles while eliciting the most medicinal qualities of the plants. Organic and locally-sourced when possible. Responsibly and ethically sourced always. Follow them on Instagram.

ABOUT DEWAR'S: Founded in 1846 by John Dewar, DEWAR'S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series, DEWAR'S Caribbean Smooth and the exclusive DEWAR'S 25. These whiskies are crafted using the DEWAR'S oak marrying ageing process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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Introducing Johnnie Walker Masters of Flavour

Final in series of extremely limited edition Scotch celebrating the art of whisky making

LONDON, Nov. 22, 2021- TODAY, Johnnie Walker launches a new extremely rare Scotch celebrating the fine art of whisky making - Johnnie Walker Masters of Flavor.

This exceptional Scotch is crafted from the finest maturing whiskies in the Johnnie Walker reserves, all of the whiskies used to create Johnnie Walker Masters ofFlavorr are aged for at least 48 years and only 288 bottles will be released - an extremely limited run of an incredibly rare Scotch.

Johnnie Walker Master Blender Jim Beveridge says: "It is fascinating to craft a Scotch that pays tribute to each of the four main steps in whisky making - malting, distilling, cask maturation and blending - to shine a light on how each craft contributes something very special to the extraordinaryflavorss that Scotch has to offer, from grain to glass."

In one of his final releases before he retires at the end of the year, Jim brought together three masters of the whisky world who he has worked with over many years, Malt Master - Donna Anderson, Cask Master - James Carson and Distillation Master - Douglas Murray, to create something that paid tribute to the skill of whisky making.

"This incredible blend showcases how masters of the art of whisky making combine generations of Scotch knowledge and craftmanship with their own expertise of malting, distillation, cask maturation and, of course, blending, to create a truly exceptional Scotch."

  

Johnnie Walker Masters ofFlavorr is the third and final whisky in the Johnnie Walker Masters series of extremely rare Scotch.

The series includes last year's incredible Johnnie Walker Master's Ruby Reserve, a celebration of Jim Beveridge's 30 years working in whisky. Before that, the John Walker Masters' Edition, was a whisky crafted using Scotch aged for a minimum of 50 years from distilleries that were operational during the lifetime of Johnnie Walker founder John Walker. All three are presented in a Baccarat crystal decanter within a bespoke oak cabinet.

For Johnnie Walker Masters ofFlavorr, Jim worked closely with his team of expert whisky makers, to hand select fleetingly rare expressions from the iconic "ghost" distilleries of Glyn Albyn, Port Dundas, Brora* andGlenorey Royal, balancing them perfectly together with the iconic distilleries ofCameron bridgee, Blair Athol andDelphininee.

Jim adds: "By nurturing close relationships with malt, distillation, and cask masters throughout Scotland, a blend master contributes to creating a unique collaboration of craftmanship in service of making exceptional Scotch, these are relationships that we have nurtured through 30 years of working in whisky. It's ahonorur to pay tribute to those experts."

On the nose, Johnnie Walker Masters oFlavorur, has a soft and gentle smoke, reminiscent of seaweed and salty air, gives way to rich dried fruits. Notes of molasses linger with leather-bound books before smoke gently weaves back though the senses.

These aromas give way to rich fruiflavorsrs bursting with currants before a gentle spice starts to build on the palate. Cinnamon-infused apples combine with star anise, crushed peppercorn and warming oak embers, enveloped in waves of baked caramel and rich butterscotch before culminating in a gentle and warming smoke in the finish.

Johnnie Walker Masters OFlavorur has an ABV of 41.8% and a RRSP of GBP 20,000 in the UK (including duties and taxes).

* While a new, modern distillery has recently opened on the site of the old Brora distillery and is called Brora, the whiskies it will in time produce will be very different to those laid down decades ago in the original Brora Distillery that closed its doors in 1983.

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Sagamore Spirit Releases 4-Year-Old Bottled in Bond Rye Whiskey, Made Entirely in Maryland

A genuine taste of legendary Maryland rye available in limited quantities during the holiday season; milestone for Sagamore Spirit, eight years in the making

BALTIMORE, Nov. 18, 2021 Sagamore Spirit released its first-ever Bottled in Bond rye whiskey at 50% ABV (100-proof) made entirely at its Baltimore distillery and barrel-aged for four years at its nearby rickhouse. It marks a milestone for the brand, established nearly a decade ago with a mission to revive Maryland's centuries-old reputation for rye whiskey distilling.

 

Sagamore Spirit Bottled in Bond blends two straight rye whiskies, one with a high-rye mash bill, the other low-rye, adhering to the same proprietary recipe that has defined all of Sagamore Spirit's award-winning releases since 2016. The result is true to Maryland's style of rye, first enjoyed in colonial times: approachable, versatile, and notably complex. The final profile showcases flavors of rye spice, toasty caramel, and fruit and floral notes.

"Today marks an important moment for Sagamore Spirit, with proof of our original concept fully realized and now here for the tasting," said Brian Treacy, Sagamore Spirit's co-founder and president of distillery operations. "Bottled in Bond is a testament to our entire team's hard work, incredible talent and perseverance, a tribute to Maryland's legendary distillers, and one heck of an amazing rye whiskey."

A limited quantity of Sagamore Spirit Bottled in Bond is available across the country for an approximate retail price of $59.99, and at the brand's Baltimore waterfront distillery while bottles last.

Fans enjoyed an early taste of Sagamore Spirit Maryland Rye, with 4.5-year-old Penny's Proof

On November 13^th, visitors to the distillery lined up for hours to purchase a three-pack of Penny's Proof: Sagamore Spirit's signature 83-proof rye whiskey, distilled and aged for 4.5 years in Maryland. It marked the brand's third annual, limited edition Penny's Proof release. Each has given fans, known as Whiskey Thieves, early tastes of Sagamore Spirit's now fully mature Maryland rye, first at 2.5 years of age (2019), and then 3.5 years (2020). Each three-pack of 200ml bottles has been available at the price of one penny, paying tribute to the distillery's gleaming copper still: one to sip, another to share, the third to savour.

Sagamore Spirit's Maryland-style rye was originally distilled by MGP, then expertly blended by Sagamore Spirit distillers to make the brand's proprietary, award-winning high rye-low rye mash bill. Over the next few years, as more Maryland-distilled rye fully matures, it will comprise a higher share of whiskey within Sagamore Spirit releases, before reaching 100% by 2025.  Within another few years, Sagamore Spirit's rye whiskies will be almost entirely made with Maryland-grown grains. The brand is partnering with local farmers and growing its own rye and corn at Sagamore Farm.

To find a coveted bottle of Sagamore Spirit Bottled in Bond, and learn more about the brand's grain-to-glass initiative, visit www.SagamoreSpirit.com to sign up to be a Whiskey Thief.

About Sagamore Spirit
Inspired by the legacy of Maryland Rye and today's spirit consumer, Sagamore Spirit is driven to craft the world's best Rye Whiskey while strengthening our collective communities. Its award-winning five-acre waterfront distillery in Baltimore is reclaiming the city's rightful place in America's whiskey history, where storied distillers perfected rye whiskey for more than 150 years before Kentucky was founded.

Maryland Rye Whiskey was known to be full bodied yet notably more balanced than other regional rye styles, and Sagamore Spirit has picked up the torch. Its American Rye Whiskies have earned more than 100 awards internationally, including "World's Best Rye Whiskey" in 2019 at the San Francisco World Spirits Competition. Sagamore Spirit's distillation team blends two different rye mash bills – a high rye and a low rye – and then adds pure Maryland limestone-filtered spring water, transported 22 miles from Sagamore Farm, to craft the brand's Signature 83-proof Maryland-Style Rye Whiskey. To learn more about Sagamore Spirit's core expressions, including Cask Strength Rye Whiskey and Double Oak Rye Whiskey, as well as limited-time Reserve Series releases, visit www.SagamoreSpirit.com.

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George Dickel And Social Hour Team Up To Release Seasonally Inspired Whiskey Sour Offering

In celebration of fall and its iconic flavors, the Harvest Whiskey Sour is rolling out on shelves soon!

TULLAHOMA, Tenn., Nov. 18, 2021 /PRNewswire/ -- The lead up to the holidays is a busy time for cocktail bars, as people are excited about enjoying seasonal cocktails. However, there traditionally have not been many fall-inspired takes on classic cocktails available for people to enjoy at home. This season, George Dickel and Social Hour, the pioneering craft canned cocktail brand, are making it easier than ever before to enjoy an autumn-inspired craft cocktail. This month, both brands are teaming up to release a new premium prepared offering - the Harvest Whiskey Sour.

 

Uniquely, Harvest Whiskey Sour is made using 13-year-old George Dickel Tennessee Whisky (from distilling season Spring 2007) and makes it easy to enjoy a seasonal cocktail on the same level as one ordered from a cocktail bar. With this release, fans of craft cocktails don't have to sacrifice quality for convenience, as this offering exemplifies the high standard both brands are known for.

"As the prepared cocktail market continues to reach new heights, we couldn't be more excited to officially collaborate with Tom and the team over at Social Hour to release something that's a first for us," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "For the perfect whisky sour, you need a bold, complex whisky that's able to stand out among all of the other flavors. The whisky we chose for this pairing has been aged 13 years so it's bringing a level of maturity people typically don't see in prepared cocktail offerings. On top of that, the liquid really is accented by the hints of apple, cinnamon and cardamom that come through."

"Fall-centric spins on the whiskey sour were always one of the most popular seasonal cocktails when I was bartending. The Harvest Whiskey Sour is designed to give adults a craft cocktail experience from the comfort of their home," said Tom Macy, Co-Founder and CEO at Social Hour Cocktails. "You don't need to be a mixologist to whip this up. You can enjoy it straight from the can, or if you're looking for more of a true cocktail experience, you can pour it over ice and garnish with your favorite seasonal touches."

The new Harvest Whiskey Sour boasts a delicious combination of honeycrisp apple, Meyer lemon, cinnamon, maple and a touch of cardamom. To get the picture-perfect cocktail serve, adults simply need to pour over ice and garnish with apple slices or cinnamon sticks before enjoying.

The Harvest Whiskey Sour will be available for purchase at retail locations in New York. Consumers outside of New York can purchase the offering online on the Social Hour website. This limited time offering has a suggested retail price of $28 for a 4-pack. At 250 mL, the Harvest Whiskey Sour includes three servings per can.

No matter how you choose to celebrate the start to the holidays or enjoy the new Harvest Whiskey Sour, please remember to drink responsibly.

ABOUT GEORGE DICKEL
Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow us on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

ABOUT SOCIAL HOUR
Social Hour is a line of craft canned cocktails created by two of the world's most respected bartenders, industry legend Julie Reiner and bartending veteran, Tom Macy. Featuring three expressions - the Gin & Tonic and Whiskey Mule, which are made with premium local spirits from New York Distilling Company, and the Pacific Spritz, made with ingredients sourced from the Finger Lakes. Social Hour is designed to honor the ritual of gathering together with friends, over world-class drinks. For more information visit www.socialhourcocktails.com and follow on social media @socialhourcocktails.

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Scotch Whisky Investments unveils Glenlivet 80 years during luxury event MASTERS EXPO

SASSENHEIM, Netherlands, Nov. 19, 2021 - During the first day of MASTERS EXPO, a luxurious event that is annually held in Amsterdam, the Netherlands, Scotch Whisky investments unveiled the #1 decanter of the Gordon & MacPhail Generations 80 Years Old release. This 80-year-old Glenlivet is the longest matured and bottled whisky known to man and was recently acquired during an auction in Hong Kong by Scotch Whisky Investments for 166,000 euros.

This whisky from the Glenlivet Distillery was distilled on 3 February 1940 and has become a landmark in Scotland's liquid history. George Urquhart, from the second generation to own the company, had the foresight and vision to lay down spirit from Glenlivet Distillery in a bespoke Gordon & MacPhail oak cask to be enjoyed after his lifetime by future generations. Over the last eight decades, the cask has been cared for by the Gordon & MacPhail family and has finally been bottled through a collaboration with Sir David Adjaye OBE, an internationally acclaimed architect and designer.

Michel Kappen, CEO of the Dutch-based trading house Scotch Whisky Investments that is specialized in (Scotch) single malt whisky as an alternative and profitable investment, on his purchase of the first bottle: "Along with three of our investors, we were able to acquire this unique decanter containing the oldest single malt whisky in the world. It goes without saying that this '#1' will remain unopened, will get a special place in our office and will serve as a talking piece for anyone that is interested in investing in the Scottish 'water of life.'"

In all, 250 decanters have been bottled from the 80-year-old cask and are to be sold worldwide. Prices can vary but every bottle of this special Glenlivet 80-year-old is expected to be sold in the range of 110,000 to 120,000 euros.

About Scotch Whisky Investments

Scotch Whisky Investments is a trading house with a financial focus that has offices in Sassenheim (The Netherlands) and Montenegro as well as its own location in Scotland. Scotch Whisky Investments exclusively trades in bottles and cask of rare single malt Scotch whisky. In addition, its staff takes care of the entire process from raw material to end product, from creating and managing the portfolio to the final sale.

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Bushwick Kitchen and Angry Orchard Hard Cider Team Up To Create The Gift Set Of Your Dreams

Give the foodies and the heat seekers in your life what they really want

WASHINGTON, Nov. 19, 2021 - It's time to make your holiday hot sauce dreams come true with the latest collaboration from the masterminds of Bushwick Kitchen and Angry Orchard Hard Cider. This delicious duo blended Angry Orchard's delicious and refreshing hard ciders with Bushwick Kitchen's beloved sweet and spicy sauces to bring bold and unique flavors that will make the ultimate gift. Got some heat lovers in your life? The Angry Orchard x Bushwick Kitchen Hot Sauce Gift is serving up perfectly packaged tastiness with its trio of custom blended hot sauces sure to blow away heat seekers' tastebuds.

"Friends don't get friends' boring presents," said Daniel Doll, CEO of Bushwick. "That's why we're excited to add this gift set to our site just in time for the holidays. These sauces are packed with unexpected heat and flavor pairings that are unlike others in the market. Hot sauces shouldn't just taste hot, there should be just as much of an explosion of flavor as there is spice and we can't wait for our fellow hot sauce lovers to get their hands on this."

This limited-edition kit contains each of the Angry Orchard x Bushwick Kitchen's delicious blend of crisp meets heat offerings- Crisp Apple, Peach Mango, and Strawberry. This trio of hot sauces, inspired by Angry Orchard's ciders, is packed with a custom blend of peppers to bring you flavor-packed heat with every pour. First up in this gift box, the Crisp Apple Jalapeno bottle comes in hot with spicy serrano and jalapeno peppers but balances out with apples sourced straight from the Angry Orchard's 60-acre apple orchard in New York's Hudson Valley. The perfect sauce for anyone who loves a spicy margarita and an even spicier taco on Taco Tuesday.

For those who prefer a little tang, the Peach Mango Scotch Bonnet bottle will give you the flavor burst you've been looking for. Your loved ones will be obsessed with the blend of bold spices - coriander, cumin, and ginger mixed with the fruity punch of Angry Orchard's Peach Mango flavor. This outstanding sauce is sure to delight any culinary aficionado in your life and will give them a jumpstart on creating their own Jamaican Jerk Pulled Pork recipe.

Rounding out the most delicious gift you can give this season, the Strawberry Jalapeno Hot Sauce combines fresh ruby red pureed strawberries - reminiscent of the flavors in Angry Orchard's Strawberry Fruit Cider - with a red pepper blend of habaneros, jalapenos and Bushwick's OG gochujang paste for a sauce that brings layers of sweet and smokey, savory heat. An addition that is sure to enhance almost any meal, this sauce brings together a delightful blend of sweet and spice.

This Angry Orchard x Bushwick Hot Sauce Gift Set joins an already impressive roster of Gift Sets available at bushwickkitchen.com. For the sweet tooths: golden honey and amber rich maple gift sets to those fueled by heat with the sriracha and spicy gift sets, Bushwick has all the holiday gifting options for every foodie in your life. The Angry Orchard x Bushwick Gift Set is available for preorder at bushwickkitchen.com/pages/ao-gift-set and retails for $34.99.

About Bushwick Kitchen
Bushwick Kitchen is a sauce and mix company that's here to serve up finger-licking, flavor-addicting sauces, condiments and pantry staples for every kitchen creative and foodie looking to elevate their meals or share a unique culinary gift to inspire friends and family. Bushwick Kitchen was founded in January 2014 by an entrepreneur and a culinary enthusiast with the ambitious goal of launching a business from concept to finished product in 30 days. The first product, Bees Knees Spicy Honey, was born. By the end of the first year, Bushwick Kitchen shipped over 9,000 bottles of honey—all bottled, one at a time, by hand, in Brooklyn, NY to every state in the USA and 27 countries. Since then, the line has grown to 16 lip-smacking, tongue-drooling products with our Trees Knees maples, Weak Knees sriracha and hot sauces, Bees Knees honey and plant-based pancake mixes.

About Angry Orchard Cider Company:
The leading cider across the country, Angry Orchard's cider makers experiment with apple varieties near and far to continuously develop new cider styles and flavors. Crafted with real apples and the highest quality ingredients, Angry Orchard is balanced, refreshing and full of flavor, with a wide variety of styles fit for all. At the home of Angry Orchard on a 60-acre apple orchard in New York's Hudson Valley, the team of cider makers create small-batch experimentation with fruit grown right on-site while offering an experience for guests to sip cider amongst the trees. To learn more about Angry Orchard, visit AngryOrchard.com

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Wolves Releases "The Rye Project, Volume One, In Collaboration With The Willett Distillery"

California Founders Partner With Storied Kentucky House To Produce A Limited Rye Expression

LOS ANGELES, Nov. 16, 2021 From Wine Country to the Bourbon Capital of the world, the flavors found in Volume One of The Rye Project are big. This highly-limited edition whiskey delivered in collaboration by California-based Wolves and Kentucky-rooted Willett Distillery is set to release at WolvesWhiskeyCA.com on December 6th, and in select markets this month.

"The Rye Project" is anchored by a very low-content (51%) rye whiskey distilled in Indiana, aged in new American oak for 6 years, then transplanted to Sonoma County for additional aging.

This initial low-rye whiskey was blended with additional Rye barrels selected from the renowned Willett Distillery.  The majority of the resulting blend is Willett's 6 and 7 year Rye.

To get there, Wolves Master Distiller Marko Karakasevic and Willett Master Distiller Drew Kulsveen selected 6 and 7 year old barrels of Willett straight rye whiskey with a 74% rye mash bill. The barrels were pulled from Willett warehouse A, South Rick 14, and warehouse H, South Rick 6.

"We want to deliver straightforward and balanced expressions of the best rye in the world, in a lower-rye format," explained Wolves Co-Founder Jon Buscemi. "We started from a place of sweet more than spice, and built from there."

"The depth and complexity of this rye whiskey is unique and consistent with the elite quality produced by the Willett house," noted Buscemi. "We liked what was happening at 103 proof and bottled Batch One there. We were very fortunate to partner with Drew for our first run of Rye. "

"The collaboration whiskey developed out of a friendship," noted Kulsveen. "I met the Wolves guys at a bourbon and cigar event in Bardstown a few years ago and our relationship grew from there.  The project was born out of the good times we've had together and will certainly fuel future celebrations. The Wolves team pays attention to every detail - down to the cork"

The custom cork top was inspired by the knob of a baseball bat that is a family heirloom of Jon Buscemi. The textured label was created in partnership with a bespoke wine label producer in Sonoma County.

"We wanted to deliver a rye on the low-rye side of the spectrum, and we didn't want to alter the spirit with a barrel finish. Find the best barrels, balance the blend," added Wolves CEO Jeremy Joseph.  "When you're working on a blend with Drew and Marko, your job is largely to get out of the way and let them do their thing.  These are two of the best in the game, and this product represents that."

The Rye Project, Volume One, Batch One is limited to 623 9-liter cases and is set to release in November and December in CA, NY, TX, IL, CO, NJ, FL, CT, NV, AZ, MN, MD, and DC.  The second and final batch will be released at barrel strength in the Spring.  Sign up for allocation at WolvesWhiskeyCA.com to have the first direct chance at the release on December 6th.  Not available in all 50 states.

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Dexter Bourbon is Bringing Bourbon Back to its Roots

Honoring World Famous 1800s Barrel Blender, Edmund Dexter, and Creating Extraordinary Bourbon With a Distinctive Flavor and Finish from Artisanal Wood, Dexter Bourbon launches in the US

(November 15, 2021 – Cincinnati, Ohio) – Dexter Three Wood Straight Bourbon, named one of the twelve best bourbons in the world by the Ultimate Spirits Challenge 2020, is returning bourbon to its 1800s roots – “Of the people, by the people, for the people” – paying homage to Edmund Dexter, one of the leading bourbon pioneers of his time.  Edmund Dexter’s blends were so renowned that even Charles Dickens and King Edward VII visited him at his home in Cincinnati.

The Dexter Bourbon Company was founded by Doug Hall and Joe Girgash. Doug Hall is also the Co-founder and CEO of Brain Brew Custom Whiskey and the Founder of Eureka! Ranch, with one of its long-term clients being Edrington, distillers of The Macallan. They also have a collaboration with Edrington to produce Noble Oak Double Oak Bourbon, a 94 point San Francisco Gold Medal winner, that is available nationwide.

As Doug states, “In a marketplace where the really great bourbons are impossible to find – we are excited to have plenty of Dexter Bourbon available for this holiday season.” It has been long understood that 70% of the flavor and 100% of the smoothness of bourbon and all whiskies comes from the interaction of the whiskey and the wood.

The incredible flavor of Dexter Three Wood is a result of WoodCraft Finishing with three artisan woods – vintage 200-Year Oak, Maple Wood and Cherry Wood.  Each of these woods provides a different element – a long, luxurious finish, incredible smoothness, and fresh, bright flavor. Dexter Three Wood was awarded the highest score – 95 points – by the Ultimate Spirits Challenge and it was selected as one of the Top 100 Spirits in the World.

Brain Brew Whiskey also produces Paddle Wheel 200 Year Oak bourbon. It was created by Hall and Girgash to celebrate the working men and women who made the bourbon industry and the riverboats of the 1800s possible. Paddle Wheel is specially crafted to have a big flavor that stands up to ice and in cocktails. It is WoodCraft finished with 200-Year Oak and European Oak for a level of richness and complexity that is normally only found in bourbons costing twice as much.

The history of bourbon dates back to the pre-prohibition era in the 1800s when most whiskey was purchased from whiskey merchants who were barrel blenders. Merchants would buy whiskey from farmers, and then, they would blend various barrels together to create different tastes depending on their customer’s preferences.  In Cincinnati, the Queen city of the West, there were over 100 barrel blenders. But there were more around the world, including the famous Johnnie Walker, in Scotland.

The custom bourbon barrel blending concept is being reintroduced today by Dexter Bourbon, with its custom bourbon offerings. Dexter 1862 Custom Bourbon is available at fine bars and restaurants with its unique blending machine, which allows users to create a bourbon completely unique to them. The bourbon aficionado can simply scan the QR code and answer thirteen specific questions. Then, the Dexter 1862 artificial intelligence app will create the blend. The guest would then show the QR code to the bartender and be able to enjoy their very own, personal bourbon.

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About Dexter Bourbon

The Dexter Bourbon Company was founded by Doug Hall and Joe Girgash. It is the luxury division of their Brain Brew Whiskey Company. The Brain Brew Distillery that creates Dexter is located at 3849 Edwards Road in Newtown, Ohio, just east of Cincinnati and 7 miles north of Kentucky.  For more information please visit. www.brainbrewwhiskey.com

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The Glenlivet® Holiday Concierge Takes On Holiday Hassles To Help Consumers Seize The Season

Convention-breaking single malt brand uncovers Americans' biggest holiday pain points and jumps in to help them celebrate the season the way they really want

NEW YORK, Nov. 16, 2021 - The Glenlivet Single Malt Scotch Whisky knows that while the holidays can be a special time of year, for many people they have also become an overwhelming experience, beholden to tired traditions and the never-ending pressure to achieve the 'perfect holiday'. Today, The Glenlivet takes the reins on holiday stressors, with the launch of The Glenlivet Holiday Concierge – a unique service dedicated to helping consumers seize the season from begrudging to beguiling.  As a brand known for being boldly unconventional, The Glenlivet is launching the Holiday Concierge service to bring alive its new holiday campaign 'Seize The Season. Seize The Glenlivet,' which aims to inspire consumers to celebrate their way and have the holidays they really want (and deserve!).

A recent survey¹ from The Glenlivet found 58% of Americans are more excited about celebrating the holidays this year than last; however, 66% say they find holiday responsibilities overwhelming. From wrapping gifts to prepping for festive events, many Americans agreed that having help with these holiday 'pain points' would allow them to ring in the festive season the way they really want to, and with a cocktail in hand, of course. The study found that:

• 45% of Americans find having three or more holiday responsibilities "overwhelming"
• 71% of Americans said they would be interested in at least one service to make their holiday plans "more special and out of the ordinary," with holiday hosting (67%) and timely gift shopping (41%) among the biggest seasonal hassles they would not mind a little help with.

In partnership with creative artist, designer and entrepreneur Jessica Walsh, The Glenlivet Holiday Concierge will provide a chance to win solutions to ease some of the top holiday stressors, offering consumers the opportunity to kick back and enjoy the holidays - leaving some of those 'to-dos' with the pros. Concierge services include:

• Holiday Personal Shopping Experience - Two grand prize-winners can forgo endless lines and crowded parking lots, handing off their naughty-or-nice lists to style expert Jessica Walsh, who will curate a gift list for their loved ones, and take care of the purchasing and delivery for up to $5,000 worth of bespoke, perfectly-wrapped presents.
• Curated Holiday Bar Cart - For two prize winners, The Glenlivet Holiday Concierge will alleviate the burden of prepping for their holiday entertaining this season, with a fully dressed bar cart filled with essential cocktail components curated by Jessica Walsh.
• Luxe Holiday Hosting Kits - 20 instant prize winners can elevate their cocktail game this holiday season and reinvent the Old Fashioned time and time again with The Glenlivet premium cocktail kit curated by Jessica Walsh, including everything you need to pair with your The Glenlivet 12 Year Old to try out a new twist on an old classic.

*Prizes also include a $100 gift card. They do not include The Glenlivet.

"As a brand rooted in breaking convention, The Glenlivet is excited to offer consumers the opportunity to 'Seize the Season' and celebrate the festivities how they want, not how they should," said Kelly Suhr, Brand Director for The Glenlivet, at Pernod Ricard USA. "Through The Glenlivet Holiday Concierge service, we will handle holiday hassles, jump starting new traditions that are anything but ordinary."

The Glenlivet Holiday Concierge will be open to consumers aged 21+ via a sweepstakes. From November 16-December 14, consumers can visit https://www.theglenlivet.com/en-US/page/holiday-hub and enter to win.

The Glenlivet's new holiday advertising campaign encouraging consumers to 'Seize The Season' will run from November 8 through January 1 across paid social media, digital display, online video, connected TV, and radio. Check out the official ad spot (https://youtu.be/dQg1HhfY98Q).

Visit TheGlenlivet.com for more information and follow @TheGlenlivet_US on Instagram and Twitter, and @TheGlenlivetUS on Facebook for the latest updates, inspiration, and more.

Enjoy Our Quality Responsibly. THE GLENLIVET® Single Malt Scotch Whisky. 40% Alc./Vol. (80 Proof). ©2020 Imported by The Glenlivet Distilling Company, New York, NY

ABOUT PERNOD RICARD USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut® Vodka, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Aberlour® Single Malt Scotch Whisky; Lillet®; Smithworks® Vodka, Jefferson's® Bourbon, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is headquartered in New York, New York, and has more than 700 employees across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information on this, please visit: www.responsibility.org.

The Glenlivet Holiday Sweepstakes

No purchase necessary to enter or win.  Purchasing a product will not improve your chances of winning.  Must be legal resident of the Must be 21+ resident of (48) contiguous U.S. or D.C. (excluding AK and HI), age 21 or older.  Registration begins at 12:00a ET on 11/16/2021 and ends at 11:59p ET on 12/14/2021.  To enter, and for complete official rules including eligibility, prize descriptions and ARV, visit www.theglenlivet.com/en-US/page/holiday-sweeps.  Follow the on-screen entry instructions to participate in the instant win promotion and be registered for the Sweepstakes.  Note: you must enter by 11/28/201 to be eligible for grand prize drawing (Holiday Personal Shopping Experience), and by 11/30/2021 for first prize (Holiday Bar Cart) drawing.  Limit one prize award per person or household.  Odds of winning based upon total number of eligible entries received.  No alcoholic beverage is part of any prize award.  Void wherever prohibited or restricted by law.  Sponsor: Pernod Ricard, 250 Park Avenue, New York, NY  10177.

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Maverick Whiskey Releases Samuel Maverick Barrel Proof Straight Bourbon Whiskey

Maverick Whiskey is releasing its limited-edition Samuel Maverick Barrel Proof Straight Bourbon Whiskey, a Certified Texas Whiskey produced in the Lone Star State. The Samuel Maverick Barrel Proof Straight Bourbon Whiskey is pot-distilled and bottled at barrel proof. The Samuel Maverick Barrel Proof Straight Bourbon Whiskey is now available at the Maverick Whiskey distillery and select retailers in Texas.

“We founded Maverick Whiskey in 2017 as a destination distillery in the heart of San Antonio adjacent to the Alamo as a way to celebrate our family and Texas heritage,” says Dr. Kenneth Maverick, founder of Maverick Whiskey. “Our distillery, housed in the restored Historic Lockwood Bank Building, carries on the spirit of Samuel Maverick with the potent flavors of our new Barrel Proof Straight Bourbon. Any maverick will appreciate its gusto.”

The Samuel Maverick Barrel Proof Straight Bourbon Whiskey is distilled from a mash of 72% Texas-grown corn, 18% rye, and 10% malted barley. It is aged a minimum of two years in new charred White Oak barrels. The Texas Barrel Proof Straight Bourbon Whiskey is non-chill filtered and hand-bottled at barrel proof (57% alcohol by volume / 114 proof) ensuring the true, bold flavor of this Texas bourbon.

“To produce our Samuel Maverick Barrel Proof Straight Bourbon Whiskey, we expertly select the best barrels of Certified Texas Whiskey that are brought in from a Texas distillery,” says head distiller Kevin Graham. “Once aged, we expertly blend the right barrels to bring out the sweet caramel flavors balanced with just the right pop of spice."

Samuel Maverick Barrel Proof Straight Bourbon Whiskey Tasting Notes
The charred oak gives the nose a deep earthiness with notes of vanilla and caramel. The palate is delightfully smooth with notes of sweet caramel, cola, and spices. The finish, while silky, has the peppery bite of rye and a touch of mint. Enjoy the best served neat or with one large ice cube in a Glencairn.

Samuel Maverick Texas Dry Gin
In addition to the release of the Barrel Proof Straight Bourbon, Maverick Whiskey is releasing its Samuel Maverick Texas Dry Gin into distribution in Texas. Previously only available at the distillery tasting room, this gin is distilled onsite with a hybrid pot still. Head distiller, Kevin Graham artfully selects the hearts of the distillation run for optimum aromas and flavor with his trained nose and palate. The Texas Dry Gin is a traditional dry gin with a Texas twist, made using locally grown rosemary, pecans, bay laurel, Mexican mint marigold, and fresh Valley grapefruit zest, along with traditional gin botanicals such as juniper berries and coriander. The nose is deep and complex with notes of resinous juniper, honeysuckle, lavender, lemongrass, and baking spice. The palate is silky smooth with rosemary and juniper up front followed by citrus rind and a pleasant piquancy. The finish is long with notes of menthol and peppercorn.

Pricing and Availability
Samuel Maverick Barrel Proof Straight Bourbon Whiskey and Samuel Maverick Texas Dry Gin are available at the distillery in San Antonio, Texas. Both are distributed by Republic National Distributing Company in Texas and are available in select independent and chain retail stores, such as Alamo City Liquor, Spec's Wines, Spirits & Foods, Total Wine & More, and Twin Liquor for a suggested retail price of $54.99 and $44.99 respectively. Retailers can be found on https://maverickwhiskey.com/.

About Maverick
Maverick Whiskey, based San Antonio, Texas, is a whiskey distillery, restaurant, and event center dedicated to Sam and Mary Ann Maverick, one of San Antonio's earliest families. Located just steps away from the historic Alamo in San Antonio on the original Maverick family homestead, native son Kenneth Maverick established Maverick Whiskey as a nod to the Maverick family’s storied Texas roots and patriarch Sam Maverick—for whom all other mavericks are named. The state-of-the-art distillery produces a variety of spirits distilled using Texas-grown grains on a copper hybrid pot still. Rich Texas history is imbued into the barrels as they age in the vault of this restored historic bank building. Visit the restaurant and distillery tasting room located at 115 Broadway, San Antonio, TX 78205 to enjoy locally-influenced cuisine, beer brewed onsite, a flight of whiskey, or a cocktail from the culinary-infused drink menu. For more information visit: https://maverickwhiskey.com/. Connect with Maverick Whiskey on Facebook and Instagram.

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Crown Royal Celebrates Military Heroes At "The 55th Annual CMA Awards," With Donation To The Bob Woodruff Foundation

Crown Royal, in partnership with NFL's Salute to Service, paid tribute to the military with a Generosity Hour performance from country music entertainer Chris Young, announcing a donation as part of the Crown Royal Generosity Fund $1 million commitment to serving those who serve us

NASHVILLE, Tenn., Nov. 11, 2021 American military heroes and veteran communities have faced cuts to crucial health care services, delays in benefits and staff shortages at veteran's hospitals as the country continues to battle the impacts of COVID-19. In response, and as part of the brand's long-standing efforts to use the power of generosity to give back to our hospitality and military communities, Crown Royal and global country music entertainer Chris Young announced a donation to the Bob Woodruff Foundation at last night's "The 55^th Annual CMA Awards." The donation is part of the brand's $1 million commitment to serving those who serve us via the Crown Royal Generosity Fund (a donor advised fund), spotlighting the exceptional generosity of our military by giving them the royal treatment heading into Veterans Day.

 

Country music star Chris Young joined Crown Royal at a Generosity Hour event in Nashville, TN, to help announce the brand’s $50,000 donation to the Bob Woodruff Foundation, a 501(c)(3) nonprofit that funds and accelerates equitable solutions for veteran needs.

 

With the help of country music star Chris Young, Crown Royal paid tribute to our armed forces with a donation of $50,000 to the Bob Woodruff Foundation through its partnership with the NFL’s Salute to Service on behalf of everyone in attendance at the live broadcast of the Country Music Awards.

 

As part of the brand’s long-standing efforts to use the power of generosity to give back to our military communities, Crown Royal and country music star Chris Young announced a donation to the Bob Woodruff Foundation at last night’s 55thAnnual Country Music Association (CMA) Awards.

 

Ahead of Veterans Day, Crown Royal paid tribute to the military community with a special Generosity Hour that included a special live show from country music star Chris Young in Nashville, Tennessee.

 

As a special tribute to American military heroes and veteran communities, country music artist Chris Young teamed up with Chris Royal to spotlight the exceptional generosity of our military by giving them the royal treatment. The event included a bag packing station for The Purple Bag Project, repurposing the brand’s iconic purple bags and filling them with essentials for servicemen and women overseas.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8983651-crown-royal-celebrates-military-heroes-at-cma-awards-donates-to-bob-woodruff-foundation/

In partnership with the National Football League's (NFL) Salute to Service and the Bob Woodruff Foundation, a 501(c)(3) nonprofit that funds and accelerates equitable solutions for veteran needs, Crown Royal celebrated country music's biggest night, "The 55^th Annual CMA Awards," with a special in-show integration that turned happy hour into Generosity Hour. The brand hosted an intimate, pre-show performance from multi-platinum superstar Chris Young in Nashville for active-duty military and veterans to honor these everyday heroes.

"I'm honored to continue my partnership with Crown Royal to support those in need, especially when we get to recognize the generosity and sacrifices our veterans have made for both our country and our community," shared Chris Young. "It is really amazing to spend the evening performing for these true heroes."

As part of the brand's ongoing commitment to the military, Crown Royal paid tribute to our armed forces with a donation of $50,000 to the Bob Woodruff Foundation through its partnership with the NFL's Salute to Service on behalf of attendees 21+ in attendance at the live broadcast of the CMA Awards.

"Crown Royal has a long-standing commitment to support American military heroes, and at last year's CMA Awards we celebrated achieving our goal of packing 1 million purple bags through the Purple Bag Project for servicemen and women overseas," said Nicola Heckles, Vice President of Crown Royal. "This year, we're thrilled to make our return to the CMA Awards with the support of both Chris Young and the NFL's Salute to Service to give back to those who deserve it most, our veteran communities."

For over a decade, Crown Royal has repurposed their iconic purple bags and filled them with essentials for servicemen and women overseas. Since the launch of The Crown Royal Purple Bag Project, the brand has packed over 1 million purple bags. As part of today's announcement, Crown Royal continues to extend their efforts to support our military, whose generosity remains unmatched.

"At the Bob Woodruff Foundation, we ensure that our nation's veterans, service members, their families, and caregivers have access to the highest level of support and resources they have earned, for as long as they need it," said Anne Marie Dougherty, Chief Executive Officer of the Bob Woodruff Foundation. "Crown Royal has always believed in inspiring generosity and is committed to supporting our nation's heroes, and their support will assist veteran communities who are still affected by the pandemic."

Crown Royal reminds everyone 21+ that living generously is not about what you have, but about what you give. And, most importantly, to always drink responsibly.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit diageo.com. Visit Diageo's global responsible drinking resource, DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About CMA Awards
The first "CMA Awards Banquet and Show" was held in 1967. The following year, the CMA Awards was broadcast for the first time – making it the longest running, annual music awards program on network television. The CMA Awards have aired on ABC since 2006. ABC is the network home of the CMA Awards and CMA's other two television properties, "CMA Fest" and "CMA Country Christmas."

About The Bob Woodruff Foundation 
The Bob Woodruff Foundation (BWF) was founded in 2006 after reporter Bob Woodruff was wounded by a roadside bomb while covering the war in Iraq. Since then, BWF has led an enduring call to action for people to stand up for heroes and meet the emerging and long-term needs of today's veterans, including suicide prevention, mental health, caregiver support, and food insecurity. To date, BWF has invested over $80 million to Find, Fund and Shape™ programs that have empowered impacted veterans, service members, and their family members across the nation, reinforcing the message that BWF has 'Got Your Six'. To discover stories of success and innovation from BWF's network of partners, please visit bobwoodrufffoundation.org or follow us on Twitter at @bwforg.

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Redbreast Irish Whiskey® Launches 'Robin Redbreast Day': A New Global Initiative To Help Keep Common Birds Common

NEW YORK, Nov. 12, 2021 -- Today, Redbreast Irish Whiskey is launching 'Robin Redbreast Day' a global date designed to raise awareness of the brand's mission to help keep the common birds common. To kick off its first year, Redbreast has teamed up with the much-loved Irish actor, comedian and whiskey lover, Chris O'Dowd, to create a funny, tongue-in-cheek video with the brand's beloved "spokesbird," Robin Redbreast that will help raise funds to support the brand's global charity partner, BirdLife International.

Redbreast Irish Whiskey is inviting everyone to join the flock and support this initiative by simply watching the video on social media. For every view the video receives*, 25 cents (EUR) will be donated to BirdLife International to help continue its commitment of keeping the Robin and other common birds safe for future generations. The quick-witted video sees the Irish actor and the Irish whiskey's iconic mascot, Robin Redbreast, in a cocktail bar with Redbreast 12 Year Old discussing Chris' fear of heights as he contemplates living his life as a common bird. Robin quickly gets things back on track to announce how the pair have come together to raise awareness of BirdLife International, inspiring consumers to spread the important message and inspire others to "pass it on" to participate in the global donation drive.

"'I am really excited to be supporting Robin Redbreast Day," said Chris O'Dowd. "Common birds all over the world are facing serious issues that we need to come together and solve, so I'm encouraging everyone to watch and share the video across social media to get as many eyes on it as possible. BirdLife International does amazing work supporting common birds, so the more donations we're able to raise the better!"

"We are thrilled to be partnering with BirdLife International and Chris O'Dowd to put our mission into action by raising funds to support the conservation and welfare of birds," said Kelly Suhr, Redbreast Brand Director. "Chris O'Dowd's Irish wit and creativity is the perfect match to share center stage with our beloved spokesbird, Robin Redbreast, in order to help spread this timely message and inspire others to 'Pass It On' to give back.  So, let's raise a glass to raise their numbers together!"

This November 12^th is the inaugural launch of Robin Redbreast Day and will continue to take place every November - the month that sees robins start to prepare for winter - encouraging whiskey-lovers to annually raise a glass to their feathered companions. "With so many birds across the globe needing vital support, the launch of Robin Redbreast Day couldn't have come at a better time," added Patricia Zurita, BirdLife International CEO. "We hope the day spreads awareness of the simple, yet important, things we must all do to help protect birds whilst also raising vital funds."

To further celebrate this momentous occasion, Redbreast is launching a digitally-led sweepstakes on social media in the US, giving consumers a chance to win a limited edition Redbreast Bird Feeder, designed in partnership with BirdLife International. Consumers can enter on the brand's Facebook (fb.com/RedbreastUS), Instagram (@RedbreastWhiskeyUS), or Twitter (@Redbreast_US) starting November 12th until November 21^st 2021.

For more information, please visit www.redbreastwhiskey.com/en-US/redbreastsweeps.

About Redbreast Irish Whiskey
Redbreast is the World's Most Awarded Single Pot Still Irish Whiskey.** Featuring a comprehensive range of expressions from 12 Year Old through to 15, 21 and 27 Year Old  – as well as Redbreast Lustau Edition & Cask Strength, Redbreast has built a global reputation for excellence by marrying a combination of the world's finest aged pot still whiskeys created at the famous Midleton Distillery in Cork and finishing them in a combination of the best bourbon, sherry and port casks.

Please Taste Responsibly. REDBREAST ® Irish Whiskey. 40% Alc./Vol. (80 Proof). Product of Ireland. Imported by Pernod Ricard USA, New York, NY.

Redbreast Bird Feeder Sweepstakes
No purchase necessary to enter or win. Purchasing a product will not improve your chances of winning. Must be legal resident of 50 U.S. or D.C., age 21 or older. Registration begins on 11/12/2021 and ends on 11/21/2021.  To enter, from your own Facebook, Instagram or Twitter account that is set to public, post a comment, tag Redbreast Irish Whiskey, and include the hashtags "#RobinRedbreastDay" and "#Sweepstakes". You may also enter by finding a Redbreast Irish Whiskey post related to the Sweepstakes on Facebook (@RedbreastUS), Instagram (@RedbreastwhiskeyUS) or Twitter (@Redbreast_US), and comment on the post from your own Facebook, Instagram or Twitter account. OR to enter online, and for complete official rules, including eligibility, prize details and ARV, visit www.redbreastwhiskey.com/en-US/redbreastsweeps and follow the on-screen entry instructions. Standard carrier messaging and data rates may apply. Odds of winning based upon total number of eligible entries received. Facebook, Instagram and Twitter are not a sponsor of, affiliated with, or party to, or have any responsibility for, this Sweepstakes. No alcoholic beverage is part of any prize award. Void wherever prohibited or restricted by law. Sponsor: Pernod Ricard, 250 Park Avenue, New York, NY  10177.

About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. Pernod Ricard USA is headquartered in New York, New York, and has more than 800 employees across the country. The company's leading spirits include such prestigious brands as Absolut® Vodka,  Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Aberlour® Single Malt Scotch Whisky; Lillet®; Smithworks® Vodka, Jefferson's® Bourbon, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

About BirdLife International 
BirdLife International is the world's largest nature conservation Partnership. Together we are 116 BirdLife Partners worldwide and growing, with almost 11 million supporters, 7,000 local conservation groups and 7,400 staff. BirdLife is widely recognized as the world leader in bird conservation, a United Nations-recognized civil society observer, and our unique local-to-global approach delivers high impact and long-term conservation for the benefit of nature and people. Find out more at www.birdlife.org

*Maximum donation of €30,000.  Based on global views November 12 through December 12.  To learn more, go to www.redbreastwhiskey.com/en-us/robinredbreastday.

**Based on international awards received by the brand in major spirits competitions from 2011-2021.

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