Shieldaig The Loch Of The Herring Kosher Blended Malt Scotch Whiskey Rested In Ex-Bourbon Casks

Shieldaig The Loch Of The Herring Kosher Blended Malt Scotch Whiskey Rested In Ex-Bourbon Casks 40%-ABV 750ml.

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WM Cadenhead Original Collection Single Malt Scotch Whiskey English Whiskey Company 12-Year

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Maker’s Mark Keenland Race Course Kentucky Straight Bourbon Whiskey

Maker’s Mark Keenland Race Course Kentucky Straight Bourbon 45%-ABV 1-liter.

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Lux Row Distillers releases the second edition of its Blood Oath Trilogy featuring Pacts 4, 5 and 6

 

ST. LOUIS, Aug. 26, 2021 - Lux Row Distillers announced the release of Blood Oath Trilogy – Second Edition, the latest collection of limited-release bourbons, or "Pacts," created by Lux Row Master Distiller John Rempe. Featuring 750 ml bottles of Pacts 4, 5 and 6, this latest Trilogy has a limited supply of 1,400 sets, and its $799 suggested retail price reflects the quality and scarcity of these bourbons. The newest Blood Oath Trilogy will be available in late September.

In 2014, Rempe decided to create an exceptional bourbon using a blend of three unique Kentucky straight bourbon whiskeys. The following year, that idea came to fruition with the creation of the Blood Oath series. The name refers to a promise Rempe made to keep the blend of Kentucky straight bourbon whiskeys a secret known only to him, as well as a promise to create the best bourbon for bourbon connoisseurs. Now, every year Rempe adds a new Pact to the Blood Oath family. Each Pact comes in at 98.6 proof (49.3% ABV), is carefully crafted and will never be repeated.

The second Blood Oath Trilogy contains Pacts 4, 5 and 6 – reserved since 2018, 2019 and 2020, respectively – and is packaged in a black wooden display box designed to highlight each Pact's distinctive label.

• Blood Oath Pact 4 is a blend of an extra-aged 12-year bourbon, a rich 10-year bourbon and a 9-year bourbon finished in toasted barrels for seven months. It has an ultra-smooth finish with lasting notes of caramel, vanilla and oak.
• Blood Oath Pact 5 is a blend of a 13-year mahogany bourbon, peppery with shavings of dark chocolate; an 11-year silky, wheated bourbon rich with vanilla and honey; and an 8-year bourbon finished in Caribbean rum barrels to impart orange, brown sugar and warm island spice notes.
• Pact 6 rounds out the Trilogy with a blend of a 14-year ryed bourbon which provides oak and leather undertones; an 8-year, toasty, ryed bourbon that delivers hints of spice; and a 7-year ryed bourbon finished in cognac casks to produce a slightly fruity, brandy flavor.

"I look back on each Pact I've created for the Blood Oath Series with a tremendous sense of pride and accomplishment, and with each new Pact I develop, I become more eager to create the next," said Rempe. "The bourbons I've selected to create each Pact are becoming rarer and harder to find, as are the resulting Pacts themselves. A Blood Oath Trilogy set is like a piece of bourbon history. I'll never repeat a blend, so once it is gone, it's gone."

Blood Oath Trilogy — Second Edition set to be released in September

About Luxco

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021, Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from five distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; MGP's historic distillery in Lawrenceburg, Indiana, where the George Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced; and the Washington, D.C.-based Green Hat Distillery, producer of the Green Hat family of gins. The innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

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Penderyn Wins Seven Gold Medals in the 2021 Spirits Business World Whisky Masters

Penderyn Gold Range Madeira, recipient of a Gold medal in the World Whisky Masters 2021.

Brecon Beacons, Wales – August 25, 2021: Penderyn Distillery continues to establish itself as one of the world’s best single malt whisky producers by securing an impressive seven prestigious Gold medals at The 2021 Spirits Business World Whisky Masters and earning top ratings for six of its whiskies at the Ultimate Spirits Challenge 2021. The recently announced awards spotlight Penderyn’s soon-to-be-released Icons of Wales Rhiannon and 12 expressions from the distillery’s Gold and Dragon ranges, which make up the core product lines from the renowned producer.

“We take great pride in producing some of the highest-quality single malt whiskies in the UK,” said Stephen Davies, Penderyn Distillery’s CEO. “It is an honor to participate in these top industry events, and it gives our entire team immense confidence and fulfillment to see the incredible response from our peers and colleagues.”

Presented by The Spirits Business, the World Whisky Masters competition rewards the very best in all internationally recognized styles of whisky from around the globe. All samples entered into the competition are tasted blind by an expert panel of judges. In the category “Europe - Single Malt,” Penderyn won the highest distinctions for the following:

• GOLD - Penderyn Gold Range Peated: Penderyn Peated has a delicate spirit, a medium peaty character, and a light golden tone. It is bottled at 46% abv.
• GOLD - Penderyn Gold Range Rich Oak: Penderyn Rich Oak is finished in the finest rejuvenated European ex- wine casks and bottled at 46%.
• GOLD - Penderyn Gold Range Sherrywood: Penderyn Sherrywood has been aged in ex-bourbon barrels and ex-Oloroso sherry casks to bring out its rich, fruity flavor. It is bottled at 46% abv.
• GOLD - Penderyn Gold Range Portwood: The Portwood-finished whisky is a favorite among customers in France and a real attention grabber. It is bottled at 46% abv.
• GOLD - Penderyn Gold Range Madeira: Penderyn Madeira is the original Penderyn house style, aged in ex-bourbon barrels and finished in ex-Madeira wine casks to bring out its full gold character. It is bottled at 46% abv.
• GOLD - Penderyn Dragon Range Myth: Myth is aged entirely in ex-bourbon casks and is full of dried fruit and sweet flavors. It is bottled at 43% abv.
• GOLD - Penderyn Icons of Wales Range Rhiannon: A brand new Sherrywood Grand Cru finished whisky at 46% abv. Rhiannon is the seventh release in the Penderyn ‘Icons of Wales’ series. It celebrates Rhiannon, a powerful enchantress and horse goddess from the ancient Welsh folk tales, The Mabinogi, which were written in the 11th century and are some of the earliest writings in Europe. The expression was also the winner of a Gold medal in the 2019 Spirits Business Design & Packaging Awards and is available in the US starting September 2021.

Penderyn Dragon Range Celt rated 95 points in the Ultimate Spirits Challenge 2021.

The Wolrd Whisky Masters results come in the heels of the recent Ultimate Spirits Challenge 2021, in which Penderyn also garnered top ratings for six of its single malt whiskies, including:

• Penderyn Gold Range Peated: Excellent 93 Points
• Penderyn Gold Range Madeira: Excellent 92 Points
• Penderyn Gold Range Rich Oak: Excellent 92 Points
• Penderyn Dragon Range Celt: Extraordinary 95 Points, Finalist
• Penderyn Dragon Range Myth: Excellent 92 Points
• Penderyn Dragon Range Legend: Excellent 91 Points

This summer, Penderyn opened its latest distillery in Llandudno. The brand’s second location features a Penderyn signature single-column Faraday still and will be the first distillery in Wales fully dedicated to producing peated single malt whisky.

For more information about Penderyn Distillery, visit Penderyn.wales.

###

About Penderyn:

Penderyn is an independent distillery located in the foothills of the Brecon Beacons National Park in Wales, UK. Recognized as one of the most influential Welsh exports, Penderyn is credited with reviving the country's whisky industry after more than a 100-year absence. Renowned for its high-quality single malt whisky and other distillates, Penderyn is also recognized for respecting the long heritage of whisky production and combining it with an innovative approach to distilling. Penderyn is exported to over 40 destinations, including Europe, Canada, the USA, Japan, Russia, Singapore, Australia, and China.

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Old Forester 21st Release of Annual Birthday Bourbon

 

LOUISVILLE, Ky., Aug. 24, 2021 - The highly anticipated release of Old Forester's Birthday Bourbon will be available on September 2, the birthday of Old Forester's founder George Garvin Brown.

The 2021 release is from 12-year-old barrels and presented at 104 proof. The batch is comprised of 119 barrels filled on April 16, 2009, and matured in Warehouse G. This year marks Old Forester's 151^st anniversary, making it the only bourbon brand with an uninterrupted history, sold by the same family company before, during and after Prohibition. 

Old Forester Celebrates Founder George Garvin Brown’s Birthday with 21st Iteration of Birthday Bourbon on September 2

"Birthday Bourbon is a special release that not only commemorates the memory of George Garvin Brown, but also celebrates the legacy that he built which continues to live on," said Master Taster Jackie Zykan. "I'm honored to be able to share such a delicious offering to celebrate our founder's milestones, and to be a part of raised glasses for special moments in the lives of our fans."

Old Forester Birthday Bourbon will be available starting September 2^nd at the retail shop at Old Forester Distilling Co. and nationwide in limited 750ml bottles. Additionally, this year there will not be an online release or any specialty tours at Old Forester Distiller for the Birthday Bourbon iteration.

The suggested retail price is $129.99.

Visit OldForester.com for more information and to find retailers nationwide.

Notes:

Color: Golden Citrine

Aroma: A beautiful symphony of berry and dessert components. Red raspberry preserves join plump, juicy blackberries and dried strawberries to set the tone, nestled in a bed of dried herbs and balanced with vanilla crème brulee, subtle pecan, rich maple syrup, and cocoa.

Taste: Rich and inviting, the velvety mouthfeel carries notes of buttery caramel, burnt sugar, and a touch of fresh baked Linzer cookie. This silky palate quickly awakens into a bright, peppery, peripheral spice. 

Finish: Lengthy and warm with subtle dryness. Subdued notes of chocolate, raisin and cool herbs linger in the shadow of stark oak spice.

About Brown-Forman:

For 151 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's & Cola, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Gentleman Jack, Jack Daniel's Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman's brands are supported by over 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.

About Old Forester Bourbon:

Old Forester is Brown-Forman's founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, "There is nothing better in the market."

Please sip responsibly.

Old Forester Kentucky Straight Bourbon Whisky, 52% Alc. by Vol., Old Forester Distilling Company at Louisville in Kentucky. OLD FORESTER is a registered trademark. ©2021 Brown-Forman. All rights reserved. Please do not share or forward this content with anyone under the legal drinking age.

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The James B. Beam Distilling Co. Introduces Barreled & Boxed: A Special Direct-To-Consumer Whiskey Membership

CLERMONT, Ky., Aug. 24, 2021- The James B. Beam Distilling Co., makers of genuine American Whiskey for over 225 years, is proud to introduce Barreled & Boxed, a new membership program that will deliver some of the distilling company's most exciting releases straight to the doorsteps of consumers in select states, where legal. As the first program of its kind from the distiller – home to award-winning brands such as Booker's®, Basil Hayden® and Knob Creek® Bourbons – each seasonal Barreled & Boxed shipment will include two unique bottles ranging from the best of super premium whiskey to limited-time-only releases to the never before bottled.

"For generations, our family has enjoyed inviting friends to our home and gathering around the kitchen table to taste the finest whiskies," said 8th Generation Beam Distiller Freddie Noe. "Today, we like to think of Barreled & Boxed as a modern day version of this Beam family tradition, allowing us to share the best of our distillery directly with our friends and family - from our home to yours."

Starting Wednesday, August 25 at 10am ET, whiskey fans aged 21 years and older can sign up here to reserve an exclusive membership to receive quarterly Barreled & Boxed direct-to-consumer shipments. At launch, Barreled & Boxed will be offered in very limited quantities, with memberships available to 500 fans in eligible zip codes within Kentucky and Washington D.C. Expansion of the program is planned for 2022 and in years to come.

Every three months, members will receive two unique whiskeys from the James B. Beam Distilling Co.'s portfolio of coveted specialty liquids and new-to-market innovations. The inaugural Barreled & Boxed experience, which members will receive in September, will include Little Book® Chapter 5 "The Invitation," the recently launched fifth chapter in Freddie Noe's acclaimed Little Book® Whiskey series, as well as some of the very last bottles of Little Book Chapter 1 "The Easy," which was originally launched in 2017.

Membership also includes a behind-the-barrel look at the featured whiskeys, with access to a live virtual tasting event with Freddie Noe, a complementary VIP tour of the new James B. Beam Distilling Co. campus experience upon its reopening later this year and invitations to member-only events. Once enrolled, participants will remain enrolled until they opt out, and pricing will vary with each delivery pending the premium whiskeys included.

The launch of this milestone program comes at the same time as a lot of exciting activity at the James B. Beam Distilling Co. campus in Clermont, Ky. this fall, including a transformed campus experience and the opening of the Fred B. Noe Distillery, which will serve as the new home for many of the exciting whiskey innovations to be featured in Barreled & Boxed.

For more information about the James B. Beam Distilling Co. and the Barreled & Boxed program, please visit www.beamdistilling.com/barreled-and-boxed.

About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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Bluegrass Distillers Kentucky Straight Bourbon Whiskey Toasted Oak Limited Release

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Bluebird Distilling Double Barrel Bourbon Whiskey Double Aged

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Dark Door Spirits Artisan’s Collection Barrel Select Rye Custom Blended For Knock If You Dare

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The Sexton Single Malt Named as the Official Whiskey of The Walking Dead and Launches Year-Long, Final Season Partnership

NEW YORK, Aug. 19, 2021 - America's best-selling Irish malt, The Sexton^® Single Malt, announces its designation as The Official Whiskey of AMC Networks' groundbreaking series, The Walking Dead, with a multi-channel partnership through late 2022. In the wake of the highly anticipated final season, The Sexton Single Malt and AMC Networks will partner together for all three installments of the final season, exciting fans with a series of custom retail offerings, cocktail experiences and exclusive behind-the-scenes content all inspired by the whiskey's mantra, "celebrate life".

The Sexton Single Malt will debut a rich, cinematic campaign spot to air during each of the eight episodes within The Walking Dead's first of three season installments. Produced by creative agency Dead As We Know It and directed by Jake Scott of RSA Films, the spot portrays the brevity of human existence with a message for viewers to treat themselves to the things that bring them joy. An amusing juxtaposition to the dark, dismal realities of life depicted in The Walking Dead, The Sexton Single Malt reminds fans to relish the joys of living - one of those joys being the smooth, sherry cask-aged single malt crafted from Irish malted barley.

To extend the partnership, The Sexton Single Malt and AMC Networks have launched a national retail program during which, after purchasing a bottle of The Sexton Single Malt, fans can "unlock" exclusive series content from The Walking Dead, featuring the likes of beloved cast members Norman Reedus and Jeffrey Dean Morgan. The Walking Dead enthusiasts can also expect an array of co-branded social and digital content, along with a variety of "merch" discount codes to enjoy.

"A season-long partnership like this gives us so many meaningful opportunities to interact with and excite fans of The Walking Dead," said Kim Granito, Executive Vice President of The Content Room for AMC Networks. "The Sexton Single Malt is a brand that is perfectly aligned with the spirit and escapism of this series, and we're excited to collaborate across all 24 of these final episodes in a variety of ways that delight this highly engaged and vibrant fan community."

To celebrate the partnership with The Walking Dead fanatics, The Sexton Single Malt is teaming with the nation's leading cocktail delivery service, Cocktail Courier, to launch "The Walking Dead Cocktail Kit." Designed with at-home watch parties in mind, the kit will feature the recipe and ingredients for eight serves of the Live for Today, a cocktail that marries the bitter bite of an aperitif liqueur, the boldness of grapefruit and blood orange, and the approachable complexity of The Sexton Single Malt. Also included is a variety of custom, co-branded The Walking Dead merchandise and the opportunity for recipients to access exclusive series content. Fans can purchase the kit for $64.99 starting Sunday, August 22nd at CocktailCourier.com until supplies run out.

"The Sexton Single Malt and The Walking Dead share a fanbase that values a life well-lived. Our motto, "You have a single life. Drink a single malt" encapsulates that spirit," said Lander Otegui, Senior Vice President of Marketing at Proximo Spirits. "As The Official Whiskey of The Walking Dead, we are excited to connect with the show's monumental and loyal followers over the highly anticipated final season, and offer them fan-focused experiences and limited-edition retail merchandise unique to our partnership."

Beginning early next year, The Walking Dead whiskey lovers can also look forward to the rollout of a limited edition, co-branded bottle, recipes and consumer contests, which will be announced on The Walking Dead social pages. Until then, The Sexton Single Malt invites fans to toast the final season with a dram of The Sexton Single Malt and the "The Walking Dead Cocktail Kit" available from Cocktail Courier.

ABOUT THE SEXTON® SINGLE MALT IRISH WHISKEY
The Sexton Single Malt is an unexpected Irish single malt that is rich in hue and bold in taste. The liquid is triple distilled, matured in former Oloroso Sherry casks and consciously aged to achieve a perfect balance between rich, dried fruits and memorable toasted oak notes. The Sexton offers a smooth finish, deep in character to leave you wanting more. Visit The Sexton online at http://thesexton.com/ or @TheSexton on Instagram®.

ABOUT AMC
AMC and the AMC+ premium streaming bundle are home to some of the most popular and acclaimed programs on television. AMC was the first basic cable network to ever win the Emmy® Award for Outstanding Drama Series with Mad Men in 2008, which then went on to win the coveted award four years in a row, before Breaking Bad won it in 2013 and 2014. The network's series The Walking Dead is the highest-rated series in cable history. AMC's current original drama series are Better Call Saul, Fear the Walking Dead, The Walking Dead: World Beyond, Kevin Can F**K Himself and the forthcoming 61^st Street, Pantheon, Interview with the Vampire, Dark Winds and Moonhaven. AMC also explores authentic worlds and discussion with original shows like Talking Dead, AMC Visionaries and Ride with Norman Reedus. AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, SundanceTV, BBC America and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile.

ABOUT COCKTAIL COURIER
Cocktail Courier provides cocktail enthusiasts, and home bartenders alike, with innovative cocktail kits featuring top shelf liquors, unique ingredients, and bar-quality garnishes – all in one easy-to-use box delivered directly to your door! Our kits feature recipes from the nation's top bartenders and help to demystify the craft cocktail movement. We offer kits in a range of sizes (making 2 to 16+ drinks), perfect for gifting or parties!

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A Whiskey Is Born In Manhattan: Great Jones Distilling Co. Opens In NoHo, Manhattan's First And Only Legal Whiskey Distillery Since Prohibition

NEW YORK, Aug. 18, 2021-- For more than 100 years, no whiskey distillery has called Manhattan its home. That changes this summer as Great Jones Distilling Co., Manhattan's first and only legal whiskey distillery since Prohibition, opens its doors in NoHo.

Akin to other New York City architectural projects, Great Jones Distilling Co. is a feat of ingenuity. The six-year construction journey has overcome rigid city regulations, centuries-old fire codes and a global pandemic to deliver a new spirit to the city and give New Yorkers their own whiskey distillery. The result is now a 28,000 square-foot space located at 686 Broadway, which encompasses a custom-built and engineered distillery where people can enjoy distillery tours and tasting experiences starting Saturday, August 21, as well as a restaurant, speakeasy and event venue, which will open starting in September.

Great Jones Distilling Co. was founded by Proximo Spirits and the passionate vision of owner and 11th generation spirits maker Juan Domingo Beckmann. The idea was born from the belief that the best spirits should be the embodiment of their origins, threading the history of bourbon in New York to the present day. To celebrate the best that New York has to offer, the whiskies are made exclusively with grains grown in the rich ebony soil of the Black Dirt region less than two hours north of Manhattan in Upstate New York. Great Jones whiskies are smooth, balanced and complex with a distinctive spiciness characteristic of the New York-grown grains from which they are made. More spice, less sweet – more New York.

"The opening of Great Jones Distilling Co. represents a landmark moment for spirits and New York City history, bringing the craft of whiskey distillation back to Manhattan after 100 years," said Juan Domingo Beckmann, Founder of Great Jones Distilling Co. and Proximo Spirits. "For 11 generations my family has crafted some of the world's leading spirits, and we are proud to introduce a bourbon that truly embodies the best of New York State ingredients and the 'lightning in a bottle' energy of Manhattan. The Great Jones Distillery will give the city a new spirits legacy, and is dedicated to the resiliency and hustle that New Yorkers have shown to the world over this past year."

With the opening of Great Jones Distilling Co. comes the introduction of three new whiskies: Great Jones Straight Bourbon, Great Jones Four Grain Bourbon and Great Jones Rye Whiskey. The three signature liquids are made from 100% New York-sourced grain, and have been aging for the past five years in new charred American oak barrels in upstate New York in preparation for the distillery opening.

The building of the expansive distillery space, designed in partnership with Groundswell Design Group, conquered many unique challenges. Located in an area of the city with a rich history from the Prohibition era, the 82-year-old building had to be reinforced deep below ground to support the custom combination copper pot still with two columns housed on the second floor, navigating the subway system that runs below the building. During the renovation, a secret tunnel was discovered, thought to be used to transport whiskey and other spirits under the streets of New York. This tunnel now runs directly behind the speakeasy set to open this fall. 

"As New York City enters a new era of hospitality and entertainment, the experience at Great Jones Distilling Co. brings renewed energy and employment opportunities to the NoHo neighborhood," said Mike Keyes, President & Chief Executive Officer of Proximo Spirits. "Great Jones Distilling Co. will create more than 100 new jobs, supporting the much needed recovery and resurgence of the hospitality industry. We look forward to opening our doors this summer to New Yorkers and tourists looking for unique ways to enjoy time together again," continued Keyes.

At Great Jones Distilling Co., visitors will be able to enjoy:

• Distillery tours and guided whiskey tastings and experiences.
• The Restaurant at Great Jones (opening in September): helmed by Executive Chef Adam Raksin, a refined yet approachable culinary experience offering a contemporary menu focused on locally sourced New York ingredients.
• The Speakeasy: This intimate underground speakeasy spot will offer a restaurant and exclusive tasting menu.
• The Lounge: An exclusive enclave for guests as well as private events.
• The Shop: The three signature spirits and a curated selection of Great Jones merchandise from New York-based makers and beyond will be available for purchase.

Great Jones Distilling Co. will be open every Wednesday through Sunday from noon to 10:00 p.m., starting August 21.  Please check the website www.greatjonesdistillingco.com for timeframe updates. Distillery tours will be offered for those 21+ and are available for booking at https://greatjonesdistillingco.com/book-your-visit/.

For private event inquiries, please email events@greatjonesdistillingco.com. For more information, follow the conversation on social media at @greatjonesdistillingco.

NOTES TO EDITORS:

The Great Jones Distilling Co. Whiskies:

• Great Jones Straight Bourbon Whiskey (SRP $40, 86 proof) is a light-to-medium-bodied bourbon with notes of creamy vanilla and a peppery finish. Made with corn, malted barley and rye, and aged a minimum of four years in new charred American oak barrels.
• Great Jones Four Grain Bourbon (SRP $50 90 proof) is a well-balanced, medium-bodied and oaky bourbon with a buttery palate and smooth finish. Made with corn, malted barley, rye and wheat, and aged a minimum of four years in new charred American oak barrels.
• Great Jones Rye Whiskey (SRP $40, 90 proof) is complex enough to enjoy neat, yet perfect for cocktails. Layered with notes of vanilla, dried fruit from the orchard and iconic rye pepper, it's a spicy love letter to New York's hardiest grain. Made with 100% rye grain and aged a minimum of four years in new charred American oak barrels.

Today, the whiskey is distilled at the distillery in New York City, and aged in new charred American Oak barrels upstate at its sister distillery, Black Dirt. Great Jones Four Grain Bourbon and Great Jones Rye Whiskey are both sold exclusively at the distillery while Great Jones Straight Bourbon Whiskey is sold both on-site at the distillery as well as at bars and retailers in New York and New Jersey.

ABOUT GREAT JONES DISTILLING CO.

Located at 686 Broadway, Great Jones Distilling Co. is Manhattan's first and only legal whiskey distillery since Prohibition. Situated in the heart of the historic NoHo neighborhood and abutting the legendary Great Jones Alley, Great Jones Distilling Co. encompasses the collective energy that sets New York City apart from anywhere else with a working distillery, tours, tasting room bar, restaurant, speakeasy and retail space. The whiskies made at Great Jones Distilling Co. are: Great Jones Straight Bourbon Whiskey, Great Jones Four Grain Bourbon and Great Jones Rye Whiskey. The three signature liquids are crafted from 100% New York-sourced grain, then distilled, aged in new charred American Oak barrels, and bottled by Great Jones Distilling Co.

ABOUT PROXIMO SPIRITS

Proximo is a global innovator of quality spirits that create excitement with every sip. Its unique portfolio of brands includes the world's best-selling tequila, Jose Cuervo®, the most-awarded tequila in the world, 1800® Tequila, Mexico's best-selling premium tequila, Gran Centenario®, Bushmills® Irish Whiskey from the world's oldest licensed whiskey distillery, Stranahan's® Rocky Mountain Single Malt Whiskey, Proper No. Twelve® Irish Whiskey, The Kraken® Black Spiced Rum, TINCUP® American Whiskey and Pendleton® Canadian Whisky. www.proximospirits.com

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Andalusia Whiskey Co. Releases New Single Malt with Texas Grown Grain

 

Andalusia Whiskey Co. is releasing their first whiskey using Texas grown barley malted by TexMalt in Fort Worth.

99% of craft beer and malt whiskey produced in Texas is brewed with grain that's not from Texas. While barley can be farmed in this state, malting is a separate step performed by large facilities traditionally found in Northern states. In the last 5 years, several small maltsters have opened in Texas that process malted barley grown in the Panhandle near Amarillo and the farms near Palo Duro Canyon.

Palo Duro Single Malt Whiskey by Andalusia Whiskey Co will be an annual release made 100% with Texas grown and malted barley. Each annual release will showcase a different Texas malster and whiskey style.

2021 marks the first release of the Palo Duro Single Malt Whiskey made with barley that is grown in the Texas High Plains, malted by TexMalt, Fort Worth, TX, and smoked with peachwood from Pink Tractor Farms, Blanco,TX. “We are excited to showcase a whiskey that has undergone the entire process in Texas.” said co-founder Ty Phelps.

Andalusia Whiskey Co. mashed & Distilled in 2018 then the whiskey aged 3 years in New #4 char American oak barrels. This unique whiskey will be bottled at 100 proof (50%ABV). It will be sold in a full bottle (750 ml) at $69 per bottle. Limited Availability.

The Palo Duro Single Malt Whiskey will be available for purchase at the distillery or online. Online sales must be picked up at the distillery located at 6462 N US Hwy 281, Blanco, Texas 78606. Whiskey cannot be shipped. Also, you are allowed to pick up two bottles per person per 30 days.

Follow Andalusia Whiskey Co. on Facebook for updates on tours, tasting room hours, and special releases. You can find Andalusia’s award-winning single malts Stryker, Revenant Oak, and their Triple Distilled whiskey at liquor stores throughout Texas.

About Andalusia Whiskey Co.
Andalusia Whiskey Co. produces hand-crafted, grain to glass malt whiskies deep in the heart of the Texas Hill Country. The distillery offers tours, tastings, and cocktails in their beautiful tasting room. Visitors to the Texas Hill Country are encouraged to sign up for a distillery tour and come by for a visit. For more information, visit their website http://www.andalusiawhiskey.com. For interviews, contact Jake Clements at media@txwhiskeyfest.com.

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Eighth Generation Beam Distiller Freddie Noe Releases Fifth Chapter Of Little Book® Whiskey Series - "The Invitation"

 

CLERMONT, Ky., Aug. 12, 2021- Freddie Noe, eighth generation Beam distiller and creator of Little Book® Whiskey, is proud to announce the fifth installment in his acclaimed annual, limited-release series of blends – Little Book Chapter 5: "The Invitation."

The name of this year's chapter is both a prompt to fans of American whiskey to expand their palettes, as well as a reflection on Noe's experience blending and innovating chapters of Little Book over the last five years. With a wide range of whiskey styles and ages in this year's release – including two highly unique, younger whiskies anchoring the blend – "The Invitation" showcases Noe's passion and deftness for elevating facets of each component within the final product, delivering complex, balanced and high-quality blended whiskies.

"Chapter 5 is my way of inviting whiskey drinkers into different aspects of the category, regardless of whether they've been along for the ride since Chapter 1 or are just tasting Little Book for the first time," Freddie Noe said. "'The Invitation' offers a chance for any curious drinker to expand their palette - whether they're a seasoned connoisseur or a newcomer to the category - due to the diverse liquids contained in the blend. Harmonizing such varied whiskies and ages was a delicate dance, but the effort was certainly worth it when you taste the final product."

Little Book Chapter 5 is a blend of four different straight whiskies, three of which were distilled under Freddie's watchful eye. Each was expertly blended to bring something unique to the final whiskey, making Little Book Chapter 5 greater than the sum of its individual parts:

• A 2-Year-Old Kentucky Straight Bourbon distilled and barreled at a lower proof than normal creates a complexity not often experienced in a young whiskey. This prominent component delivers a sweet grain flavor and creamy mouthfeel to the fifth installment of the Little Book series that serves to balance the stronger oak flavors from older whiskies in the blend.
• A 3-Year-Old Malted 100% Rye never before released from the Beam distillery shows the true depth and potential of American Whiskey. It brings smoky, peppery notes to the final blend not traditionally common in rye whiskey.
• A 5-Year-Old Kentucky Straight Bourbon brings in hints of vanilla and corn sweetness on the nose and a smooth finish, balancing the flavors from the younger whiskies and the extra aged bourbon.
• Finally, a 15-Year-Old Kentucky Straight Bourbon delivers heavier barrel flavors to the blend, adding a deep complexity and characteristics that can only be achieved through extended time spent aging in a Kentucky rackhouse.

"While younger whiskies – which make up the base of this blend – often carry certain preconceived notions, the 2-Year-Old Bourbon and 3-Year-Old 100% Malted Rye have strong characteristics because of the way they were crafted, and they play a purposeful role in providing complex flavor and balance to this year's Little Book release," Noe explained.  "In the spirit of what the Little Book series is all about, I was excited to push the boundaries of what we typically expect from whiskey. I invite whiskey fans to do the same when they taste this year's blend."

Little Book® "The Invitation" was developed by Freddie Noe with the following characteristics:

• Proof: 116.8
• Tasting Notes: Little Book "The Invitation" features flavors of caramel and toasted bread with brown sugar undertones and a touch of sweetness.
• Sipping Suggestions: Little Book "The Invitation" is best enjoyed neat or over ice.

"The Invitation" will be available nationwide in limited quantities beginning in August 2021 with a Suggested Retail Price of $124.99 for a 750mL bottle.  Additionally, Little Book Chapter 5, as well as a very special, limited few cases of Little Book Chapter 1 "The Easy," will be the inaugural products featured in the James B. Beam Distilling Company's new direct-to-consumer quarterly membership program, called Barreled & Boxed. With a very limited number of memberships becoming available on August 25, Barreled & Boxed will offer fans of American whiskey the opportunity to purchase  and receive coveted whiskies, specialty liquids and new-to-market innovations straight to their door, eliminating the need to hunt for hard-to-find bottlings such as Little Book. In its introductory launch phase, memberships will be limited to Kentucky and Washington D.C. only, and more information is available via www.beamdistilling.com/barreled-and-boxed.

For more information about Little Book® "The Invitation" and Freddie Noe's work as a Beam distiller, please visit: www.littlebookwhiskey.com or visit us on Instagram @littlebookwhiskey.

About Little Book®
Little Book® is the first-ever product release from Freddie Noe, Eighth Generation Beam Distiller, son of current Beam Master Distiller Fred Noe and grandson of legendary Beam Master Distiller Booker Noe. An annual, limited release series, Little Book features new and unique high-quality blends each year that bring to life Freddie's passion for blending and his curiosity for the limitless tastes that can be achieved through the blending process. Little Book is named as a nod to Freddie's childhood nickname, given to him by his family for the many qualities he shared with his granddad, Booker Noe.

About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Little Book® Blended Straight Whiskey, 58.4% - 68.5% Alc./Vol. ©2021 James B. Beam Distilling Co., Clermont, KY.
¹While we get every last ounce of charred oak flavor from our barrels, we make sure any actual pieces of barrel wood are left behind at the distillery

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Release of Michter's US*1 Toasted Barrel Finish Bourbon After A Three Year Hiatus

LOUISVILLE, Ky., Aug. 17, 2021-- Louisville-based Michter's Distillery will begin shipping its 2021 bottling of its Toasted Barrel Finish Bourbon in September. This will mark the first release of the whiskey since August 2018.

"We first launched our groundbreaking US*1 Toasted Barrel Bourbon in 2014, and we followed up with releases in 2015 and 2018. While we continue to experience whiskey shortages at Michter's, we decided to use some of our bourbon stocks for this toasted offering so our loyal Michter's supporters could enjoy it," said Michter's President Joseph J. Magliocco.

"At Michter's we do a lot of experimentation as we pursue our goal of making the greatest American whiskey. The innovative work that our production team is undertaking on toasted barrel finishing is delivering remarkable results," commented Dan McKee, Michter's Master Distiller. To make this special Toasted release, Michter's starts with fully matured barrels of its US*1 Small Batch Kentucky Straight Bourbon and transfers the whiskey into a second barrel made of 18-month air dried wood for additional aging. The second barrel has been toasted to precise specifications, but not charred.

Michter's Master of Maturation Andrea Wilson establishes the protocol for the toasting of the barrels and for the subsequent aging of Michter's US*1 Toasted Barrel Bourbon. In speaking of the 2021 release, Wilson said, "This year's release is exceptionally balanced and is the perfect complement for the fall and holiday season." The suggested retail price for a 750ml bottle of Michter's US*1 Toasted Barrel Finish Bourbon is $100.

Recently Michter's expanded its Farm and Operations in Springfield, Kentucky to 205 acres when it purchased an additional 60 acres.  It is there that Michter's is growing estate grown grain that it is currently distilling with. Additionally, Michter's has two distilleries, both in Louisville: its main distillery Michter's Shively and its Michter's Fort Nelson Distillery.

Located on West Main Street opposite Louisville Slugger and on the same block as the Frazier Museum, Michter's Fort Nelson Distillery features the legendary pot still system from Michter's Pennsylvania Distillery. When open, it also has educational tours with whiskey tastings as well as The Bar at Fort Nelson, which features classic cocktails curated by spirits and cocktail historian David Wondrich.

Michter's makes highly acclaimed, limited production whiskeys that are subject to allocation because demand has exceeded supply. Michter's is renowned for its small batch bourbon, single barrel bourbon, small batch sour mash whiskey, single barrel rye, and small batch American whiskey.  In January 2021, Michter's was named the #1 Top Trending American Whiskey brand by Drinks International's Annual Brands Report. For more information, please visit www.michters.com, and follow us on Instagram, Facebook, and Twitter.

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PENNINGTON DISTILLING COMPANY EARNS 17 MEDALS FROM THE 2021 AMERICAN DISTILLING INSTITUTE AND THE AMERICAN CRAFT SPIRITS ASSOCIATION ANNUAL COMPETITIONS

FOR IMMEDIATE RELEASE

PENNINGTON DISTILLING COMPANY EARNS 17 MEDALS FROM THE 2021 AMERICAN DISTILLING INSTITUTE AND THE AMERICAN CRAFT SPIRITS ASSOCIATION ANNUAL COMPETITIONS
Davidson Reserve® Four Grain Tennessee Straight Bourbon Whiskey  Wins ADI's Best on Class, Best of Category and Gold
in their Whiskey Division

Nashville, TN—(AUGUST 31, 2021)-- Pennington Distilling Company earns 17 medals from the American Distilling Institute and the American Craft Spirits Association annual competitions. 

Davidson Reserve® is a big winner at the coveted 2021 ADI Judging of Craft Spirits Award earning Best of Class, Best of Category, and Gold.   The Davidson Reserve® Four Grain Tennessee Straight Bourbon Whiskey, made with corn, wheat, barley and rye, topped the judging in the Distilled(1) & Certified Craft Distilled Spirits™ Whiskey division (specifically "grain to glass" distilleries).

Jeff and Jenny Pennington, co-founders of Pennington Distilling Company, state “We are very proud that our Davidson Reserve® Whiskies continue to showcase our passion to distill the best Tennessee Whiskey on our category.   Our entire team works hard every day to make Davidson Reserve an award-winning whiskey."

Pennington Distilling Company also earned a Silver medal for the Davidson Reserve® Tennessee Straight Bourbon Whiskey, a Bronze for the Davidson Reserve® Single Barrel Straight Bourbon Whiskey and a Bronze for each vodka, Pickers Vodka® and Walton’s Finest Vodka®.
In addition to the ADI awards, Pennington Distilling Company had an impressive tally at the American Craft Spirits Association Awards with the Davidson Reserve® Single Barrel Straight Tennessee Whiskey winning a Gold medal and eight Silver medals for other Davidson Reserve® whiskies and Walton’s Finest Vodka®. 
About Davison Reserve
Davidson Reserve is the truest expression of what originally inspired the Pennington's to open a distillery in Nashville.  It’s the first locally distilled six-year-old Tennessee Whiskey since Prohibition and is a reflection of Tennessee's heritage and history that connects us to a long (and storied) history of distilling alcohol in our home state.
Davidson Reserve joins the very small club of Tennessee distilleries that perform every function of the production process on-site. At our facility in West Nashville, we do everything except grow the grain, which is sourced locally from Renfroe Farms just up the road in Huntington, Tennessee.  Davidson Reserve is one of the first distilleries in Tennessee to receive the sought-after "bottled-in-bond" designation since the laws were changed in 2009.
About Pennington Distilling Company
Pennington Distilling Company was founded in 2011 in Nashville, Tennessee by husband-and-wife team, Jeff and Jenny Pennington.  Located in the heart of their hometown, the Penningtons have personally crafted the finest in Tennessee Whiskey, vodka, and sipping cream. 
From hand-selecting local farmers, gathering the best non-GMO grain, and remaining committed to “grain to glass“, to aging whiskey in oak barrels, combined with unique and flavorful spirit recipes, the Pennington Distilling Company brands are not only fan loved but also award-winning. The brands have garnered over 69 awards to date in competitions such as the San Francisco World Spirits Competition, the International Wine and Spirits Competition, SIP Awards, Beverage Tasting Institute/Tastings.com Awards, and the American Distilling Institute Awards.
For almost ten years, Pennington Distilling Company has worked diligently to bring the finest alcoholic beverages to the ever-changing and highly competitive spirits industry. The Pennington Distilling Company family of brands includes three proprietary mash bills: Davidson Reserve Tennessee Straight Sour Mash Whiskey®, Davidson Reserve Straight Rye Whiskey®, and Davidson Reserve Straight Bourbon Whiskey®. Davidson Reserve Four Grain® and Davidson Reserve Genesis® are both Tennessee Straight Bourbon whiskeys created by blending small batches of these mash bills together.
Pennington Distilling Company also produces Pickers Original Vodka® with additional fruit-infused flavors including Blueberry, Blood Orange, and Pineapple; Pickers Unplugged Vodka Soda® in assorted low calorie, zero carbohydrate, and gluten-free flavors; Pickers Crafted Cocktails® in assorted flavors; Whisper Creek Tennessee Sipping Cream® (Cream Liqueur made with Tennessee Whiskey) available in Original®, Mocha, Peanut Butter Chocolate and Pumpkin Spice; and Walton’s Finest Vodka®, which is named after Jenny’s father and made with 100% Tennessee red winter wheat.
For more information about the company, please visit www.penningtondistillingco.com.
Whisper Creek Tennessee Sipping Cream, Pickers Vodka, Davidson Reserve Whiskey, and Walton’s Finest Vodka are registered trademarks. ©2020 Pennington Distilling Company. Pennington Distilling Co., Nashville, Tennessee. PenningtonDistillingCo.com. October 2020. Please Enjoy & Drink Responsibly * 21 + ONLY

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Diageo Unveil the Second Release in the Prima & Ultima Collection of Exquisite Single Vintage Malts

LONDON, August 4, 2021 - The registration is now open for collectors around the world to secure the second release of Prima & Ultima, Diageo's series of magnificent, incredibly rare Single Malt Scotch Whiskies. An unequalled gathering of cask-strength bottlings, the second release comprises eight bottles that have been drawn from the historic stock of Diageo's finest distilleries across Scotland including Talisker, Mortlach, The Singleton of Glendullan, and Brora.

The growing Prima & Ultima collection gathers highly limited single vintage malts that are either the first or last bottling of their kind – each a piece of distilling history offering collectors and connoisseurs the opportunity to build an expertly curated liquid library over time.

Each release is curated by one of Diageo's most celebrated master blenders and for this year Maureen Robinson takes up the mantle from the curator of the inaugural Prima & Ultima, Dr Jim Beveridge OBE. With over 40 years of whisky expertise, Maureen Robinson hand-selected each bottling to make up the second release.

Maureen said: "This is a selection of very special Single Malts – some that have never before seen the light of day and others that are the fleeting and final examples of their kind. I remember choosing to hold back the cask filled at Auchroisk knowing it would be special for the future and the anticipation and excitement of the maturation trials we undertook with Linkwood and The Singleton, now realised in these releases. Some of these casks I helped to lay down, and have taken great pleasure in tending to them since, so I chose them with rich memories in mind."

Each full set of eight Prima & Ultima single vintage malts is accompanied by eight unique glasses, each engraved with a bespoke design that reflects the story behind each whisky, created in collaboration with two glass artists. Individual 20ml samples of each whisky are also included with a booklet of personal stories told by Maureen.

Only 376 full sets are available for purchase, directly through appointed Prima & Ultima agents, at a recommended retail selling price of GBP23,500 (including tax and duty) in the UK. An online registration page is now open at www.theprimaandultimacollection.com for whisky collectors across the globe to register their interest to own this year's release.

Once registration ends on the 23rd August 2021, there will be an opportunity to own the elusive set #1 of the second release of Prima & Ultima, each signed personally by Maureen Robinson when it goes under the hammer in an online auction at Sotheby's from 15th - 24th September 2021 in Hong Kong, with all proceeds of the sale going to leading humanitarian charity, CARE International. Funds from the auction will support CARE International UK's work to empower women and their communities around the world through encouraging entrepreneurship, building livelihoods, improving access to education and healthcare, and responding to the COVID-19 pandemic.

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Wild Turkey Announces Inspired "Trust Your Spirit" Global Campaign Starring Creative Director Matthew McConaughey

LAWRENCEBURG, Ky., Aug. 5, 2021- Wild Turkey announces the launch of its new, global creative campaign and platform, "Trust Your Spirit," featuring the brand's Creative Director Matthew McConaughey. Encouraging others to be bold, unapologetically themselves, and stay true to who they are, the campaign features a series of digital vignettes that serve as a tribute to the legendary Master Distillers at the helm of Wild Turkey – Jimmy and Eddie Russell.  It also arrives as the brand rolls out a sleek, newly-redesigned Wild Turkey 101 pack to better showcase the premium quality of the Bourbon inside.

"Trust Your Spirit" channels the spirit and birthplace of Wild Turkey in Lawrenceburg, Kentucky through archived footage and state-of-the-art projection mapping, evoking the brand's past, present and future. In the hero (:30) ad, the shot opens on a rounded projection stage with McConaughey in front of an oversized screen surrounded by bourbon barrels. In all of the digital ads, the Wild Turkey Rickhouse is projected around him as he invites viewers to do things like "trust your gut, trust your eyes, trust your ears, trust your friends….and the stories they allow you to tell," and reminds us "You are exactly where you should be. Where you go from here, is completely up to you and your spirit. Trust it."

The campaign's tagline is a call to action channeling the uncompromising spirit of Wild Turkey's Jimmy Russell, the longest-tenured, active Master Distiller in the global spirits industry and father to Eddie, a second generation Master Distiller and legend in his own right. "In all its forms, and just like Wild Turkey, Trust Your Spirit is bold, inspired, and unapologetically confident," notes McConaughey. "This spirit of trust, and trusting your own, dates back for generations of the Russell family who toast those who share and forge ahead with their values. It's about celebrating both the primary and divine voice we all have inside. It's life – undiluted."

The Russells have been faithful and allegiant to their recipe and production methods - despite trends and pressure to conform to changing tastes over the years. "Trust Your Spirit" echoes a bold and confident rally cry in step with the brand and family ethos to follow one's instincts. The track "Black Moon Rising" by up-and-coming Austin musicians The Black Pumas & the Hypnotic Brass Ensemble plays in the background, providing an Americana soundtrack that evokes Southern Kentucky vibes across McConaughey's modern-day-cowboy Texas persona.

Another (:15) spot, "The Stars," finds McConaughey on the picturesque grounds of the Wild Turkey distillery, gazing upon the sky and reflecting on one's relationship with a celestial universe. It concludes with an observation from McConaughey drawing parallels across humans and stars – each has their own unique sparkle and spirit. The creative director remarks that the world can be a beautiful place "if we all trust our spirit," as he watches the sun break the horizon.

"Trust Your Spirit delivers a sequence of short films in various formats that will air in markets across the globe," remarks Julka Villa, Campari Group's Managing Director of Global Strategic Marketing, Spirits. "We're very proud of it. Along with our visionary creative team, we explored territories to passionately convey the brand's championing character, the liquid spirit itself, and the human spirit. Viewers will also get a peek at our new, reimagined Wild Turkey 101 bottle in these spots. The campaign illustrates the brand's bold personality and point of view, while continuing to pay homage to its rich history and craft."

Developed by Creative Director Josh Combs and Wild Turkey's "Chief Storyteller" Matthew McConaughey, the "Trust Your Spirit" platform embodies the passion that goes into the Russell family business and marks a turning point for Wild Turkey.  Launching today, the campaign will run on digital and social media channels in the United States, Australia and in select global markets.

Campaign Credits

Creative and production:

• Executive Creative Director: Josh Combs

Creatives: August Östberg, David Svedenström, Graham Davis

• Executive Producer: Karen McKibben 
• Senior Producer: Thomas Martin
• Production Company: Furlined
• Director: Ben Tricklebank
• Director of Photography: Max Goldman
• Post-Production: Therapy Studios
• Editor: Doobie White
• Executive Producer: Margaret Ward
• Photographer: Fernando Decillis
• Music: Black Pumas "Black Moon Rising"

Wild Turkey:

• Global Managing Director: Julka Villa
• Global Senior Director: Mattia Carlozzo
• Global Whiskey Director: Joseph Baide
• Global Senior Brand Manager: Stacey Beerman
• Global Senior PR Manager: Erin Smolinski

About Wild Turkey
The distillery for Wild Turkey Bourbon is located in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery. The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthy took a few warehouse samples on a wild turkey hunting trip with a group of friends. The following year, his friends asked him for "some of that wild turkey whiskey" and the brand was born. Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavour, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 "alligator" char) imparts a smooth flavour and deep amber colour to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com

About CAMPARI Group
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.

Global Priorities, the Group's key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.  The Group's growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Sesto San Giovanni, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries. The Group employs approximately 4,000 people. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

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PENNINGTON DISTILLING COMPANY ANNOUNCES TWO NEW HIRES

Nashville, TN—(August 5, 2021)-- Pennington Distilling Company, an award-winning spirits company, announces two new additions to the team.

Dana Crawford has joined the Pennington Distilling Company team as the Marketing & Special Events Director. Dana has prior hospitality and event management experience from working at Greenhouse Winery in Pittsburgh, PA in addition to coordinating weddings at other venues in Pennsylvania. She is responsible for coordinating the company’s numerous sponsorships and marketing efforts as well as booking and overseeing all events that Pennington Distilling Company hosts on-site or participates in off-site. 
Zach Taylor has joined Pennington Distilling Company as the Head Distiller. Zach has over six years of experience in the spirits industry with a primary focus in whiskey.  Zach is proactively implementing new and efficient strategies while also investing in the future with product development. He is excited and proud to uphold the reputation that Pennington Distilling Company has established in the spirits industry.

About Pennington Distilling Company
Pennington Distilling Company was founded in 2011 in Nashville, Tennessee by husband-and-wife team, Jeff and Jenny Pennington.  Located in the heart of their hometown, the Penningtons have personally crafted the finest in Tennessee Whiskey, vodka, and sipping cream. 
From hand-selecting local farmers, gathering the best non-GMO grain, and remaining committed to “grain to glass“, to aging whiskey in oak barrels, combined with unique and flavorful spirit recipes, the Pennington Distilling Company brands are not only fan loved but also award-winning. The brands have garnered over 51 awards to date in competitions such as the San Francisco World Spirits Competition, the International Wine and Spirits Competition, SIP Awards, Beverage Tasting Institute/Tastings.com Awards, and the American Distilling Institute Awards.
For almost ten years, Pennington Distilling Company has worked diligently to bring the finest alcoholic beverages to the ever-changing and highly competitive spirits industry. The Pennington Distilling Company family of brands includes three proprietary mash bills: Davidson Reserve Tennessee Straight Sour Mash Whiskey®, Davidson Reserve Straight Rye Whiskey®, and Davidson Reserve Straight Bourbon Whiskey®. Davidson Reserve Four Grain® and Davidson Reserve Genesis® are both Tennessee Straight Bourbon whiskeys created by blending small batches of these mash bills together.
Pennington Distilling Company also produces Pickers Original Vodka® with additional fruit-infused flavors including Blueberry, Blood Orange, and Pineapple; Pickers Unplugged Vodka Soda® in assorted low calorie, zero carbohydrate, and gluten-free flavors; Pickers Crafted Cocktails® in assorted flavors; Whisper Creek Tennessee Sipping Cream® (Cream Liqueur made with Tennessee Whiskey) available in Original®, Mocha, Peanut Butter Chocolate and Pumpkin Spice; and Walton’s Finest Vodka®, which is named after Jenny’s father and made with 100% Tennessee red winter wheat.

For more information about the company, a full list of awards as well as where to buy their products, please visit www.penningtondistillingco.com.
Whisper Creek Tennessee Sipping Cream, Pickers Vodka, Davidson Reserve Whiskey, and Walton’s Finest Vodka are registered trademarks. ©2020 Pennington Distilling Company. Pennington Distilling Co., Nashville, Tennessee. PenningtonDistillingCo.com

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Crown Royal Partners With Columbia Records To Unite Artists And NBA 2k League Teams Through Virtual Music & Gaming Series, Featuring Hawks Talon Gaming And Detroit Pistons GT

Crown Royal and Columbia Records kickoff The Crown Crossover - A Weekly Music, Gaming, and Culture Series that continues tonight with CHASE B set to lead the charge

Crown Royal also enters into a deal with two official NBA 2K League affiliates, Hawks Talon Gaming and Detroit Pistons GT as an extension of their NBA Team deals with the Atlanta Hawks and Detroit Pistons

NEW YORK, Aug. 4, 2021As the professional basketball season comes to a close, basketball fans everywhere can continue their love of the game at home with the launch of the Crown Royal and Columbia Records gaming collaboration: The Crown Crossover – Music, Gaming and Culture Series. This six-episode series streams on the official Crown Royal Facebook page, featuring Columbia Records artists Quinn XCII, Joey Bada$$, CHASE B and more, playing NBA 2K. This unique partnership sits at the intersections of gaming, music and basketball, with each artist connecting and competing with top gamers, including iPodKingCarter, Aerial Powers, Erin Ashley Simon and Mike LaBelle.

 

Crown Royal and Columbia Records kickoff The Crown Crossover – A Weekly Music, Gaming, and Culture Series that continues tonight with CHASE B set to lead the charge

During the weekly livestream series, a Columbia Records artist, two NBA 2K League players from the Detroit Pistons GT or Hawks Talon Gaming, and gamer will be discussing their latest projects and basketball, engaging with 21+ fans, and enjoying a Crown Royal cocktail responsibly. The first two episodes featured Columbia artist Quinn XCII, and fans will be able to watch the final four episodes with Joey Bada$$ and Chase B every Wednesday this month.

In addition to the Columbia Records partnership, Crown Royal has inked team deals with two official NBA 2K League affiliates, the Hawks Talon Gaming and Detroit Pistons GT. As part of these deals, Crown Royal will be working with each team to engage with fans at this exciting connection of gaming and esports.  

"Our partnership with Columbia Records, the Pistons GT and Hawks Talon for The Crown Crossover livestream is another way for us to take our passion and love for the game of basketball and bring it directly to our fans," said Nicky Heckles, Vice President of Crown Royal. "This weekly experience brings some of the league's brightest stars, professional gamers and musicians together in a way we can't help but be excited about."

Hosts include Jeff Eisenband and Phil Visu. In total, there will be six episodes through the end of August.

"Being able to bring together music and gaming culture into one program with our partners at Crown Royal is an authentic match," said Hannah Satzke, Brand Partnerships Columbia Records. "We are excited to launch this series with Crown Royal and our incredible group of talent."

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit www.crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Columbia Records
One of the most respected and successful record labels in the world, Columbia Records is home to established superstars and exciting new talent. Columbia Records is a wholly-owned subsidiary of Sony Music Entertainment.

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Let's Get Lost Whiskey From Dogfish Head

Straight outta Dogfish Head Distilling Co., we're so excited to announce the launch of our first single malt whiskey … Let’s Get Lost! Making its way to shelves now, Let’s Get Lost is a 51% ABV award-winning American Single Malt Whiskey distilled from a custom blend of malted barley and aged on-site for more than three years in charred oak barrels. The resulting caramel-colored liquid is layered with nuanced flavors that are both warming and enticing, rousing drinkers’ senses and inviting them to take another sip. Beginning in early August, Let’s Get Lost will be available in 750 ml. bottles in Delaware, Maryland, New Jersey and Washington. Whiskey lovers local to coastal Delaware can pick up a bottle now at our Off-Centered EmPOURium in Rehoboth and our Tasting Room & Kitchen in Milton!

“All our scratch-made spirits are crafted alongside our beers using the same all-natural, high-quality culinary ingredients, each taking ample time and a whole lot of thoughtful experimentation to develop, test and perfect,” says Sam Calagione, Dogfish Head Founder & Brewer. “Let’s Get Lost has been a multi-year labor-of-love made possible by the hard work and ingenuity of our awesomely talented distilling co-workers. Last year, around the holidays, we released a limited quantity of Let’s Get Lost at our coastal Delaware properties and it sold out almost immediately! That’s when we knew we were onto something, so we submitted samples to Whiskey Advocate and the L.A. Spirits Awards. Respectively, Let’s Get Lost earned a 92-point “Outstanding” rating and claimed a Gold Medal in the American Single Malt Category.”

We've been distilling scratch-made spirits since 2002. Using our nearly two decades of experience, we've created an award-winning array of vodkas, gins, rums, whiskeys and more. In addition to our full-proof spirits, earlier this year, we introduced a lineup of three ready-to-drink Canned Cocktails – Blueberry Shrub Vodka Soda, Strawberry & Honeyberry Vodka Lemonade and Cherry Bergamot Whiskey Sour. Available nationwide in 4 packs of 12 oz. cans, each recipe is carefully crafted and artfully blended for an authentic, bar-quality taste.

As we continue to expand our list of offerings, Innovation Manager James Montero commented on our creative inspiration. “At Dogfish Head, we are firm believers in the importance of exploring goodness. Let’s Get Lost invites drinkers on that journey with us, encouraging them to get lost in the liquid’s alluring layers of flavors and then, to share that experience with their friends and family for even more enjoyment. Let’s Get Lost is – no doubt – our most robust, high-end and in my opinion, our most special whiskey yet and I can’t wait to see what folks think of it.”

To track down a bottle of our new Let’s Get Lost Whiskey, check out www.dogfish.com/distillery/fishfinder!

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Introducing Basil Hayden Toast, A New Style Of Bourbon Marrying Innovation And History In Every Sip

Fast growing super-premium bourbon debuts new, elevated package for the first time since 1992 as it shines a light on what bourbon can be

CLERMONT, Ky., Aug. 2, 2021- Today, Basil Hayden® proudly announces the launch of Basil Hayden Toast, a super-premium Kentucky Straight Bourbon Whiskey and the newest addition to the award-winning Basil Hayden portfolio.¹ Consisting of an entirely new mash bill, Basil Hayden Toast breaks away from preconceived notions of American Whiskey to deliver an inviting spirit for both familiar and new bourbon drinkers.

Expertly crafted by eighth generation Beam family distiller, Freddie Noe, Basil Hayden Toast represents a reimagining of Basil Hayden with the use of a toasted barrel. In lieu of traditional rye grain, Basil Hayden Toast is made using US-grown brown rice, which imparts a hint of sweetness and a touch less spice, while a secondary toasted barrel finish draws out notes of caramelized sugar and toasted wood. After aging, the toasted brown rice bourbon is blended back with more brown rice bourbon, which has been rested in level four char barrels, to achieve a final product with complex flavor grounded in sweet vanilla and rich roasted notes. In an ever-expanding and often intimidating bourbon market, the light, approachable palette of Basil Hayden Toast offers a fresh perspective.

"Basil Hayden Toast is truly a whiskey for fans of all taste and experience levels to share. When my grandfather Booker Noe first made Basil Hayden, his intention was always to create bourbon that opened people's minds to what bourbon can be. Inspired by his mission, I've spent many years working to produce a new bourbon that speaks to this sense of discovery," said Freddie Noe. "The unexpected addition of brown rice, as well as the toasted barrel finish of Basil Hayden Toast does just that. It delivers an intriguing avenue into the warm and memorable bourbon sipping occasion. I encourage you to raise a toast with friends to this exciting addition to the Basil Hayden family!"

In addition to being the newest permanent expression to join the Basil Hayden portfolio, Basil Hayden Toast marks the debut of a sophisticated, design-forward packaging update for the brand that elevates its most distinctive brand asset - the monogrammed belt. A nod to the metal hoops that encircle bourbon barrels, the belt holds both the physical bottle and liquid stories of Basil Hayden together. This new packaging will be featured across the portfolio, while leaving the liquid inside untouched. As a bourbon beloved for its warm and welcoming characteristics, the new Basil Hayden packaging better reflects the brand personality, inviting others to discover what bourbon can be and the many moments it's made for.

"As one of the fastest growing super-premium bourbons on the market, Basil Hayden has been quick to respond to the increasing demand for elevated offerings in the bourbon category," said Jonathan Marks, Senior Brand Director for Global Small Batch Bourbon at Beam Suntory. "The launch of Basil Hayden Toast is a testament to our expanding fan base and an exciting moment in our continued journey to redefine what it means to be a whiskey."

To celebrate the launch of Toast, Basil Hayden is partnering with contemporary design studio and manufacturer, Fort Standard to help one lucky winner level up their entertaining space with a custom-made oak home bar crafted to show off the new toasted oak bourbon. For more information on how to enter for a chance to win, please follow @basilhaydens on Instagram.

Basil Hayden Toast is now available in the United States at a suggested retail price of $49.99/750mL. Enjoyed stirred into your favorite aperitif cocktail, neat or on the rocks, this 80-proof bourbon delivers an intriguing invitation into the warm, refined bourbon sipping occasion to both familiar and new friends.

About Basil Hayden®

Crafted in 1992 by Booker Noe as part of the Small Batch collection, Basil Hayden introduced a more subtle side of bourbon compared to its counterparts. Inspired by bourbons with high-rye mash bills, Booker set out to create a bourbon that would offer an approachable taste profile and defy preconceived bourbon perceptions.  Basil Hayden Bourbon welcomes new drinkers into whiskey and showcases new occasions to drink it. Beyond its flagship Basil Hayden Bourbon, the brand has pushed the boundaries of innovation in recent years. These intriguing offerings have included expressions such as Basil Hayden Dark Rye, Basil Hayden 10 Year, the limited time release of Basil Hayden 10 Year Rye Whiskey and Basil Hayden Toast.

About Beam Suntory Inc.

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails. 

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. 

Share Generously. Drink Responsibly. Basil Hayden® Toast, 40% Alc./Vol. ©2021 James B. Beam Distilling Co., Clermont, KY.

¹ Basil Hayden Kentucky Straight Bourbon Whiskey, New York International Spirits Competition, Gold (2020)

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