Ichiro’s Malt Chichibu The US 2021 Edition Single Malt Japanese Whiskey

Ichiro’s Malt Chichibu The US 2021 Edition Single Malt Japanese Whiskey 53.5%-ABV 700ml.

Read More

Tamdhu Cigar Malt Sherry Oak Casks Speyside Single Malt Scotch Whiskey

Tamdhu Cigar Malt Sherry Oak Casks Speyside Single Malt Scotch Whiskey 53.8%-ABV 750ml.

Read More

Compass Box Orchard House Blended Malt Scotch Whiskey

Compass Box Orchard House Blended Malt Scotch Whiskey 46%-ABV 750ml.

Read More

Wild Turkey 101 Kentucky Straight Bourbon Whiskey

Wild Turkey 101 Kentucky Straight Bourbon Whiskey 50.5%-ABV 100ml.

Read More

The 2021 Release of Michter's 10 Year Rye

LOUISVILLE, Ky., June 23, 2021 Michter's Master Distiller Dan McKee has approved the 2021 release of Michter's 10 Year Single Barrel Kentucky Straight Rye, which will begin shipping next month.

"I believe that this Michter's 10 Year Rye release showcases how terrific American rye whiskey can be. Twenty years ago it was really challenging to sell rye whiskey, but the whiskey press as well as supporters in the restaurant and the retail segments of our industry have done wonders to power rye's resurgence," said Michter's President Joseph J. Magliocco.

This will be the only release of Michter's 10 Year Rye this year. "We wish we had more 10 Year Rye whiskey to share with Michter's fans. Unfortunately, we continue to struggle to meet demand on all of our whiskeys as these expressions require time and attention to detail to reach the peak quality level for which Michter's is known. Despite the limited stocks, we believe Michter's drinkers will be thrilled with the results of this year's efforts," said Michter's Master of Maturation Andrea Wilson.

Michter's Master Distiller Dan McKee commented, "This 10 Year Rye release is a multi-layered whiskey. It's bold, rich, and complex with a beautiful mouth-feel." He added,

"In addition to our new release of 10 Year Rye, one development at Michter's which I'm particularly excited about is the expansion of our Springfield Farm and Operations from 145 to 205 acres. This will allow us to produce more estate grown grain for distillation and bring more wonderful whiskeys to our fans everywhere."

The suggested U.S. retail price per 750ml bottle of Michter's 10 Year Rye is $170.

Michter's makes highly acclaimed, limited production whiskeys. Michter's is renowned for its small batch bourbon, single barrel bourbon, single barrel rye, and small batch American whiskey.  In January 2021, Michter's was named the #1 Top Trending American Whiskey brand by Drinks International in their Annual Brands Report for the third year in a row. Beyond its main distillery in the Shively section of Louisville, Michter's operations extend to two other sites in Kentucky. In Springfield, Michter's is farming estate grown grain on its 205-acre property, while in downtown Louisville, Michter's has its second distillery in the historic Fort Nelson building. Situated in a prime location on West Main Street opposite Louisville Slugger and on the same block as the Frazier Museum, Michter's Fort Nelson Distillery features the legendary pot still system from Michter's Pennsylvania Distillery. When open, it also has educational tours with whiskey tastings as well as The Bar at Fort Nelson, which features classic cocktails curated by spirits and cocktail historian David Wondrich.

Read More

Gordon & MacPhail Cask Strength Connoisseurs Choice Tomatin Distillery 1988

Gordon & PacPhail Cask Strength Connoisseurs Choice Tomatin Distillery 1988 54.6%-ABV 750ml.

Read More

Jim Beam® Launches Jim Beam® Orange, Offering A Juicy And Bright Twist To A Highball Cocktail

Jim Beam's latest addition, an orange liqueur infused with the world's No. 1 bourbon, is now available nationwide

CHICAGO, June 22, 2021 Jim Beam® has officially announced its newest product available in the bourbon aisle this summer: Jim Beam® Orange. Jim Beam Orange combines a juicy, bright orange flavor with Kentucky Straight Bourbon Whiskey to give a light and bright twist to simple summer cocktails such as a Jim Beam Orange Highball.

Jim Beam Orange perfectly combines the taste of sweet citrus, oak and light char, producing a fresh, zesty aroma and golden color. It is best enjoyed from a chilled shot glass or in a refreshing Highball cocktail made by mixing Jim Beam Orange and soda water over ice, garnished with an orange wedge.

The Jim Beam brand was one of the first to pioneer the flavored whiskey segment, starting with its release of Red Stag by Jim Beam® Black Cherry in 2009. Throughout the years, Jim Beam continued to expand its flavored portfolio to appeal to bourbon lovers of all kinds, unlocking new tastes and occasions for consumers who might be newer to the bourbon space.

"As an innovator in the bourbon industry and early pioneer of flavored whiskey, we understand that many drinkers crave something a little different – maybe brighter and more refreshing – in the summer months. That's why we selected Orange to join our other flavorful offerings," said Malini Patel, Managing Director for the James B. Beam Distilling Co. at Beam Suntory. "Our flavored offerings not only invite new consumers into the whiskey category, but also delight bourbon lovers with new, interesting taste profiles. If you love bourbon and are looking for a summer refreshment, or you're new to bourbon and are exploring different tastes and ways to drink it, Jim Beam Orange is for you."

Jim Beam Orange has a 32.5 percent ABV and is now available at select retailers nationwide for a suggested retail price of $15.99 per 750mL bottle.

For more information about Jim Beam Orange, follow us on Twitter (@jimbeam) and Instagram (@jimbeamofficial), or visit jimbeam.com.

ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails. 

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Read More

Wild Turkey 1855 Reserve Kentucky Straight Bourbon Whiskey

Wild Turkey 1855 Reserve Kentucky Straight Bourbon Whiskey 55%-ABV 750ml.

Read More

Bunnahabhain Aonadh 10-Year Islay Single Malt Scotch Whiskey

Bunnahabhain Aonadh 10-Year Islay Single Malt Scotch Whiskey 56.2%-ABV 750ml.

Read More

Gordon & MacPhail Cask Strength Connoisseurs Choice Glencadam Distillery Single Malt Scotch Whiskey

Gordon & MacPhail Cask Strength Connoisseurs Choice Glencadam Distillery Single Malt Scotch Whiskey 42%-ABV 750ml.

Read More

Hard Truth Distilling Co., in Southern Indiana Expands Outdoor Space, Debuts New Rye Whiskey

Release event July 3 coincides with State of Indiana’s official Indiana Rye Whiskey designation

WHO:

Hard Truth Distilling Co., located on 325-acres in Southern Indiana, is an award-winning destination distillery featuring a full-service restaurant with seating for 300, an event space to host groups of up to 500, an outdoor terrace with seating for 1,000 and a stage for seasonal live music, tasting experiences, mixology classes, ATV tours, a moonshiners experience, and more.

As noted in a recent New York Times article, the “outdoor craft distillery experience” is on the rise, and Hard Truth is at the forefront of the trend. Its recently expanded outdoor spaces served more than 400,000 customers in 2020, 100,000 more than the year prior.

WHAT:

Hard Truth Distilling Co., announces the release of its Hard Truth Indiana Straight Rye Whiskey, which will be celebrated at a commemorative event next month. The release coincides with the State of Indiana’s official Indiana Rye Whiskey designation, slated to be signed into law in July 2021.

A world class production facility featuring two Vendome stills – one for whiskey and one for clear spirits – Hard Truth Distilling Co., is currently crafting 19 smooth, premium craft spirits. For a full list of Hard Truth’s spirit offerings, visit https://hardtruthdistilling.com/spirits/

WHEN:

Saturday, July 3, 2021

11 a.m. - 1 p.m.

WHERE:

Hard Truth Tours & Tastings Center

418 Old State Rd 46, Nashville, IN 47448

RELEASE EVENT HIGHLIGHTS:

Guests are invited to come sample the new rye, enjoy live music and rye cocktails, sign a commemorative poster, and more. Hard Truth master distiller Bryan Smith will also be onsite from 11:30 a.m. to 1 p.m. to autograph bottles.

ABOUT HARD TRUTH INDIANA STRAIGHT RYE WHISKEY:

A unique, custom blend of rye barrels, Hard Truth Indiana Straight Rye Whiskey follows the federal requirements for rye whiskey — 51 percent rye in the grain bill, distilled at no greater than 160 proof, placed in a barrel at no more than 125 proof — then adds the Indiana-specific requirements that it be mashed, fermented, distilled, and then rested at least two years in the state of Indiana.

Read More

WhistlePig Beyond Bonded Farmstock Bourbon Straight Bourbon Whiskey

WhistlePig Beyond Bonded Farmstock Bourbon Straight Bourbon Whiskey single barrel bottled in bond Remington Rye, Dent Rye, Dent Corn 10.05%-ABV 750ml bottles.

Read More

Hard Truth Distilling Co., in Nashville, Ind., Debuts New Rye Whiskey

Release event July 3 coincides with State of Indiana’s official Indiana Rye Whiskey designation

WHO:

Hard Truth Distilling Co., located on 325-acres in Southern Indiana, is an award-winning destination distillery featuring a full-service restaurant with seating for 300, an event space to host groups of up to 500, an outdoor terrace with seating for 1,000 and a stage for seasonal live music, tasting experiences, mixology classes, ATV tours, a moonshiners experience, and more.

A world class production facility featuring two Vendome stills – one for whiskey and one for clear spirits – Hard Truth Distilling Co., is currently crafting 17 other smooth, premium craft spirits. For a full list of Hard Truth’s spirit offerings, visit https://hardtruthdistilling.com/spirits/

WHAT:

Hard Truth Distilling Co., announces the release of its Hard Truth Indiana Straight Rye Whiskey, which will be celebrated at a commemorative event next month. The release coincides with the State of Indiana’s official Indiana Rye Whiskey designation, slated to be signed into law in July 2021.

WHEN:

Saturday, July 3, 2021

11 a.m. - 1 p.m.

WHERE:

Hard Truth Tours & Tastings Center

418 Old State Rd 46, Nashville, IN 47448

RELEASE EVENT HIGHLIGHTS:

Guests are invited to come sample the new rye, enjoy live music and rye cocktails, sign a commemorative poster, and more. Hard Truth master distiller Bryan Smith will also be onsite from 11:30 a.m. to 1 p.m. to autograph bottles.

MEDIA OPPORTUNITIES:

There are several advance and on-site media options throughout the month of June and during the July 3 event, including in-person, recorded, virtual, phone opportunities and more.

ABOUT HARD TRUTH INDIANA STRAIGHT RYE WHISKEY:

A unique, custom blend of rye barrels, Hard Truth Indiana Straight Rye Whiskey follows the federal requirements for rye whiskey — 51 percent rye in the grain bill, distilled at no greater than 160 proof, placed in a barrel at no more than 125 proof — then adds the Indiana-specific requirements that it be mashed, fermented, distilled, and then rested at least two years in the state of Indiana.

Read More

Kilbeggan Single Grain Irish Whiskey 16-Year Select Batch Bourbon Cask

Kilbeggan Single Grain Irish Whiskey 16-Year Select Batch Bourbon Cask 46%-ABV 750ml.

Read More

Black Bourbon Society's Maker's Mark® Private Selection: Recipe 2 Takes Home Pair of First Place Medals at 2021 International Whisky Competition

The Organization's Custom Maker's Mark Whisky was Named World's Best Bourbon and Best American Whiskey

ATLANTA, June 17, 2021 Black Bourbon Society (BBS), in collaboration with the Maker's Mark® Private Selection program, has created a custom bourbon that an expert panel has deemed the best in the world. Black Bourbon Society's Maker's Mark Private Selection: Recipe 2 was named Best Bourbon and Best American Whiskey overall at the 12^th annual International Whisky Competition (IWC), bringing in two first place gold medals – the competition's highest category honor.

The IWC awards mark the latest achievements in a string of high-profile wins for Black Bourbon Society and Maker's Mark. Black Bourbon Society was awarded a Double Gold medal for its first Maker's Mark Private Selection Bourbon at the 19th Annual San Francisco World Spirits Competition (SFWSC) in 2019, while Maker's Mark took home its own Double Gold medal for its classic Maker's Mark Kentucky Straight Bourbon at the same competition in 2021.

"We are so proud and humbled to have been recognized with such distinguished honors from the prestigious International Whisky Competition and view this achievement as further proof that intentional diversity will always produce superior results," said Co-Founders of Black Bourbon Society Samara and Armond Davis.  "We knew that the best expression we could create would be a perfect blend of our two very different palates, and the unique Maker's Mark Private Selection program allowed for us to do exactly that. We look forward to continuing our successful partnership with Maker's Mark as we work together to push the envelope and advocate for diversity and inclusion in the spirits industry."

Billed as the world's most-followed whisky competition, the IWC brings the best whiskies from around the world to be tasted and rated by a professional tasting panel, employing a unique medallion point system to name only one winner per category. With 93.8 points, Black Bourbon Society's Maker's Mark Private Selection: Recipe 2 was the highest scored American whisky of any in the entire competition.

"It's been an honor to get to know and work with Samara and Armond Davis over the last few years, and a privilege to collaborate with them on spectacular bourbons that are not only delicious, but that also benefit underserved communities in the spirits industry and encourage diversity, equity and inclusion through Black Bourbon Society's Diversity Distilled philanthropic programs," said Rob Samuels, 8th-Generation Whisky Maker at Maker's Mark. "Black Bourbon Society's first Maker's Mark Private Selection was a fan favorite, and we're thrilled to see that the second selection has only built upon the well-deserved, award-winning legacy of their organization."

This award-winning bourbon, hitting shelves now in celebration of Black Bourbon Society's 5^th anniversary, was created through the Maker's Mark Private Selection program, which allows retail partners to "make their own Maker's®" by finishing fully-matured, cask strength Maker's Mark Bourbon with a custom selection of ten proprietary oak staves. Recipe 2 sets itself a part as one of the first Private Selections to include the newest Maker's Mark Private Selection stave, Roasted French Mendiant. Named after a French confection featuring chocolate, dried fruit and nuts, the stave lends notes of milk chocolate, buttery nut and smooth coffee.

The best-in-class Recipe 2 is now available for $69.99 MSRP (750ml) in Louisville, Ky., Chicago, Ill., New York, N.Y., Atlanta, Ga. and Tampa, Fla, and will continue to roll out in California, North Carolina, Washington, D.C., and Alabama over the next year.

For more information on Black Bourbon Society, please visit www.blackbourbonsociety.com, and for more information about the custom Maker's Mark Private Selection Program and its unique Wood Finishing Series, please visit www.makersmark.com

ABOUT BLACK BOURBON SOCIETY:
Black Bourbon Society is a tiered membership organization open to everyone who enjoys premium spirits and is interested in gaining a deeper appreciation for America's Native Spirit. Black Bourbon Society is crafting a movement that showcases the value of the niche lifestyle and sophisticated palates within the African American Community and beyond. For more information on Black Bourbon Society, please visit www.blackbourbonsociety.com.

ABOUT MAKER'S MARK® BOURBON:
In 1953, in Loretto, Ky., Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark® continues to make its bourbon the same way. That time-tested approach seems to still be working just fine 60+ years later, as Maker's Mark Kentucky Straight Bourbon was awarded a Double Gold medal at the esteemed San Francisco Spirits Competition in 2021. In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46®, Maker's Mark® Cask Strength and Maker's Mark® Private Selection, the brand's first-ever custom barrel program. For more information, visit www.makersmark.com.

Read More

Jack Daniel’s Single Barrel 2021 Special Release Coy Hill High Proof Tennessee Whiskey

Jack Daniel’s Single Barrel 2021 Special Release Coy Hill High Proof Tennessee Whiskey 70.5%-ABV 750ml.

Read More

Jeptha Creed Born & Raised Kentucky Straight Bourbon Whiskey Red White & Blue Heirloom mash Bill

Jeptha Creed Born & Raised Kentucky Straight Bourbon Whiskey Red White & Blue Heirloom mash Bill featuring Estate Brown Bloody Butcher corn 50%-AbV, 750ml.

Read More

Foundry Distilling & Surly Brewing Join Forces to Create Furious Whiskey

West Des Moines, IA (June 15, 2021) – What do you get when a brewery that doesn’t settle teams up with a distillery that’s driven to create exceptional spirits, and they make a whiskey out of a renowned beer? The answer: something truly remarkable. Foundry Distilling Co. and Surly Brewing Co. have collaborated to create Furious Whiskey, distilled from the wort of Surly’s Furious IPA beer. This whiskey will be released on July 10th, 2021.

“This has been a fantastic collaboration with our Midwestern neighbor, Surly Brewing Company” said Scott Bush, owner of Foundry Distilling Company. “We know whiskey enthusiasts will love this take on their iconic, hoppy, and aggressive Furious IPA” Surlys Furious IPA’s aggressively in-your-face hoppy and citrusy nature has been distilled into an American single malt whiskey with every ounce of zesty citrus sweetness as its beer counterpart. Surly brought the beer’s wort to Foundry Distilling Co., where it was fermented, distilled, and aged for 24 months in new 30-gallon charred American Oak barrels to produce the whiskey. In total, Foundry has made 1,000 cases in a limited run that pushes the envelope of what makes a spirit unique.

Furious Whiskey Tasting Notes:

Aroma
Earthy
Citrus
Caramel
Malt Forward

Tasting
Orange Zest
Taffy Sweetness
Bready

Finish
Zesty

Foundry Distilling Co. is hosting a launch party at their distillery in Historic Valley Junction, Iowa, on Saturday, July 10th, from 11 a.m. to 2 p.m. to celebrate the Furious Whiskey release. This event is open to the public, and the first 100 attendees will get a complimentary branded rocks glass. At the event, people can sample Furious Whiskey and Furious IPA while meeting with Foundry Distilling Co’s head distiller Greg Biagi and Surly Brewing Founder Omar Ansari. 
 
Those looking to secure a bottle of this one-of-a-kind whiskey before the launch date can do so by pre-ordering online at BrewerDistillerAlliance.com . People that have pre-ordered will have two weeks from the release date to claim their bottle.

This collaboration with Surly Brewing Co. was made possible through Foundry Distilling Co.’s Brewer-Distiller Alliance initiative, which aims to work with outstanding breweries across the nation to produce remarkable, distinctive whiskeys from their beer recipes. The breweries produce the wort using their recipes, and Foundry then ferments, distills, and barrel ages the spirit to create whiskey. Foundry Distilling Company and its partners have generated a diverse collection of exclusive limited-edition whiskeys.

Foundry is also working with Surly on another special whiskey, based on the brewery’s Axe Man IPA, that is scheduled to be released during the 3rd quarter of 2022.

For more information about the Furious Whiskey or the Brewer-Distiller Alliance, visit  FoundryDistillingCompany.com/Furious-IPA . 
###

About Surly Brewing Co.
It’s Surly’s mission to deliver true flavor, an irreverent attitude, must-have beers, and world class experiences to their fans. From their 2004 start in a converted abrasives factory in Brooklyn Center, Minnesota, Surly has grown into one the of the premiere destination breweries in the country. Along the way, they have earned countless medals from the Great American Beer Festival and the honor of being awarded the Best Brewery in America. Surly is known for bold and uncompromising beers that don’t adhere to strict style guidelines such as Furious IPA, Grapefruit Supreme, Axe Man IPA, Abrasive Double IPA, and Darkness Russian Imperial Stout. Often polarizing, but never compromising, Surly knows their beers aren’t for everyone. They’re for you. You do enough settling in life. Don’t settle. Get Surly. To learn more, click here .

About Foundry Distilling Co.
Foundry Distilling Co. strives to be one of the most innovative distilleries in the world by providing unique products, offering once-in-a-lifetime experiences, like our Private Barrel Club, and collaborating with an alliance of nationally recognized breweries, known as the Brewer- Distiller Alliance. Their flagship product, The Real Stuff is made from a mash of grain and cane and aged in charred oak kegs, and is an attempt to recreate the actual process used to make the legendary “Off-the-Farm” spirit of rural Iowa farmers. To learn more, please visit  FoundryDistillingCompany.com .

Read More

Harlem Standard Launches Two New Whiskeys

NEW YORK, June 15, 2021 After a very successful 2020 launch (despite the pandemic), Harlem Standard has decided to bottle two new products and expand to New Jersey, distributed exclusively by Fedway, effective immediately.

Built with Harlem as its backdrop, the lifestyle brand attracts whiskey enthusiasts from all walks of life who want to be a part of something authentic, poignant, and a bit rebellious. And now, there are two new products to try!

Harlem Standard 101-Proof 7-Yr Straight American Whiskey
Aged for seven years in Speyside barrels and bottled at 101 proof, Harlem Standard's 7-Year American Straight Whiskey stands on its own. This spirit is 95% wheat, rooted in hints of vanilla and cream but seamlessly balanced by charred wood.

Harlem Standard 93-Proof Bourbon Straight Whiskey
Harlem Standard Straight Bourbon Whiskey is a proprietary high-rye, 4-grain blend. This well-rounded bourbon blends mellow spice, roasted nuts, and a vanilla bean finish.

Harlem Standard has seen tremendous growth and success in its primary year with the release of a 90-Proof Straight American Whiskey and the impossibly smooth 111-Proof Bourbon Straight Whiskey 4-Grain. Having gained popularity in the competitive city of Manhattan, Harlem Standard can also be found locally in venerable retailers like Sherry-Lehmann, Acker Wines, Harlem Vintage, and select locations in Nashville, Tampa, and now the greater New Jersey area.

Like Harlem itself, Harlem Standard is in a constant state of growth and evolution. The company anticipates launching in several locations nationwide before the end of 2021.

A portion of the proceeds from every bottle of Harlem Standard whiskey benefits the Jazz Foundation of America's COVID-19 Musicians' Emergency Fund.

For any inquiries about the brand, the products, or the launch, please contact info@harlemstandard.com or visit harlemstandard.com.

Read More

Gordon & MacPhail Introduces the World's Oldest Single Malt Scotch Whisky: Generations 80YO From Glenlivet Distillery Presented in Partnership With Sir David Adjaye Obe

ELGIN, Scotland, June 15, 2021 - Whisky creator Gordon & MacPhail is set to release the world's oldest single malt Scotch whisky this September - an 80-Years-Old from Glenlivet Distillery - in partnership with Sir David Adjaye OBE.

On 3rd February 1940 in a quiet corner in the north of Scotland, George Urquhart and his father, John, had the extraordinary foresight and vision to lay down spirit from Glenlivet Distillery in a bespoke Gordon & MacPhail cask to be enjoyed by future generations.

Referred to by renowned whisky writer Charlie MacLean as 'the father of single malt', George Urquhart passionately believed that each whisky should be left to mature until the cask and spirit had combined to create the desired quality, and it was ready to be shared. The time for Cask 340 was to be 80 years – longer than any other Scotch whisky in history.

On 5th February 2020, leaning on the unique skill and experience acquired over more than 125 years, the decision was taken to finally bottle the cask's precious out-turn, yielding a total of 250 decanters.

"That this whisky - the oldest single malt Scotch ever bottled - remains so full of vibrant flavour with a strength of 44.9% ABV, is testimony to knowledge handed down over successive generations of my family," explains Stephen Rankin, Director of Prestige at Gordon & MacPhail Whiskies, and member of the fourth generation of the family that owns the company.

For over 125 years, Gordon & MacPhail has been driven by a simple mission: to create single malt Scotch whisky of exceptional quality. Through four generations of family ownership, the company has matched its own casks with spirit from over 100 Scottish distilleries. It is this unique depth and breadth of experience that enables Gordon & MacPhail to combine oak, spirit and time to create iconic whiskies found nowhere else in the world.

To celebrate John and George Urquhart's vision, Gordon & MacPhail has collaborated with internationally acclaimed architect and designer, Sir David Adjaye OBE, to create a unique decanter and oak case to house the world's most precious whisky to date. Described as 'an architect with an artist's sensibilities and vision', Adjaye was a natural choice as a creative partner; a man who shares the company's values of artistry, legacy, and craftsmanship.

"When collaborating, I am looking for like-minded partners in terms of their craft, beliefs and traditions. I loved Gordon & MacPhail's rigour and obsession with their products and their craft – a romantic commitment that enables one to do exceptional things. Our partnership felt so organic," expresses Adjaye.

"Maturing a single malt Scotch over eight decades is an art," adds Ewen Mackintosh, Managing Director at Gordon & MacPhail, "similar in many ways to architecture where you are creating something that needs to stand the test of time. Neither can be rushed. Both Sir David and Gordon & MacPhail share a commitment to invest in the future. We both see the significance of creating something exceptional; leaving a legacy for future generations."

In the same way that a 50th anniversary is commemorated by gold, 80 years is traditionally symbolised by oak - a pleasing reflection of this whisky, cradled in oak for eight decades. Sir David Adjaye's stunning decanter and case will be revealed in September 2021, with decanter number #1 auctioned by Sotheby's in early October 2021. To continue the legacy theme, auction proceeds, minus costs, will be donated to award-winning Scottish charity Trees for Life whose mission is to rewild the Caledonian Forest.

"It's fitting that this release will provide a relevant, valuable and long-lasting legacy with direct benefits for many," comments Ewen Mackintosh.

The Generations range from Gordon & MacPhail has previously presented some of the longest matured single malt Scotch whisky ever to be bottled. Its reputation will be further enhanced this September when the Gordon & MacPhail Generations 80YO from Glenlivet Distillery will finally be unveiled.

Read More

A New Look For Easy Rider Bourbon

Hood River Distillers Reintroduces a Kentucky Straight Bourbon Whiskey With New Label Design on National Bourbon Day

HOOD RIVER, Ore., June 14, 2021- Hood River Distillers, the oldest and largest importer, distiller and marketer of distilled spirits in the Northwest, is re-launching their Kentucky Straight Bourbon Whiskey, Easy Rider. Aged for four years in new, charred American Oak barrels and bottled at 80 proof with glacier-fed spring water from Mt. Hood, Easy Rider's layered flavors summon notes of summer sweet corn, vanilla, soft malt, and spicy peppercorn with a worn leather finish. The classic Kentucky Straight Bourbon is made for those who seek a life of freedom and independence.

"Easy Rider is not just a clever name, it is a really good 4-year bourbon. It's an easy-drinking, go-to whiskey that is great neat, on the rocks or in any classic bourbon cocktail." says Senior Brand Manager, Keri Meuret. "Our hope is to be out celebrating the rider at events and rallies across the country very soon, and we are excited about reinvigorating this brand with a new look."

While the name and design take inspiration from riders and the motorcycle enthusiast lifestyle, Easy Rider is approachable across audiences with its great-tasting, smooth flavor. The new label designed by creative agency, North, has brought stronger visibility to the brand on shelf , with design elements and a new color palette inspired by motorcycle clubs and shops across the country.  The shift from black to a lighter, more eye-catching presentation is fitting for this bourbon, while keeping the strong brand eagle icon, and tagline, "Live Free. Ride Easy."

Easy Rider Kentucky Straight Bourbon is available in 1.0L, 750ML, and 50ML sizes, with the standard 750ML retailing for $24.95. Easy Rider is now available for purchase at the Hood River Distillers Tasting Room,  and in liquor stores across the greater Pacific Northwest, Colorado, Georgia and Texas.

About Hood River Distillers

Founded in 1934 and headquartered in Hood River, Ore., Hood River Distillers is the Northwest's largest and oldest importer, distiller, producer, bottler, and marketer of distilled spirits. Timberline^® Vodka, Big Gin^®, Batanga^® Tequila, Easy Rider^® Kentucky Straight Bourbon Whiskey, Trail's End^® Kentucky Straight Bourbon Whiskey finished with Oregon Oak, Clear Creek^®, McCarthy's^® Oregon Single Malt, Sinfire^® Cinnamon Whiskies, Lucid^® Absinthe Supérieure, ULLR^® Nordic Libation, Yazi^® Ginger Vodka, Double Mountain^® Hopped Whiskey, Lewis and Clark^®, HRD^® Vodka and the complete line of Monarch^® distilled spirits are distributed across the country. For the complete product portfolio and more information, visit www.hrdspirits.com.

Read More

Peach Street Distillers Colorado Straight Bourbon Whiskey 6-Year

Peach Street Distillers Colorado Straight Bourbon Whiskey 6-Year 50%-ABV 750ml.

Read More

Ole Smoky Distillery Launches Small-Batch Premium Whiskey Brand - James Ownby Reserve Tennessee Straight Bourbon Whiskey

GATLINBURG, Tenn. – (June 15, 2021) – Ole Smoky Distillery, one of the nation’s fastest growing spirits companies, announced the launch of their small-batch premium whiskey brand today with their first expression honoring family ties, James Ownby Reserve Tennessee Straight Bourbon Whiskey.

The 94-proof whiskey is aged in American virgin charred oak barrels and filtered utilizing the Lincoln County Process, passing through sugar maple charcoal before aging. Less than 200 barrels of James Ownby Reserve will be released this month.

The whiskey commemorates the remarkable history and spirit of James Ownby - the 5th generation great-grandfather of Ole Smoky Distillery’s Founder, Joe Baker, handing down a family tradition.

“James Ownby lived a life so epic we still tell his tale. A son of the revolution, a soldier - he was dedicated to his country. He enlisted at 17 and served six tours of duty throughout his esteemed military career. James fearlessly fought for our young country’s freedom, for his beliefs and for a better way of life. His most notable service came as a member of the renowned ‘Overmountain Men’ regiment under the command of Colonel John Sevier in the Battle of Kings Mountain – the
battle which Thomas Jefferson fittingly deemed ‘The turn of the tide of success,’ in the Revolutionary War,” said Baker.

In the late 1800s, James set down roots in East Tennessee, just a stone’s throw from where Ole Smoky operates the distillery today on the edge of Great Smoky Mountains National Park. The Ownby family became known as one of the original families who settled in the area and brought their knowledge of distilling.

“James Ownby Reserve pays tribute to my family’s heritage and legacy,” said Baker. “This new brand embodies our creativity and commitment to creating small-batch whiskey and the team at Ole Smoky is proud to bring the product to market.”

The James Ownby Reserve bottle and label design celebrates Tennessee with the state’s three stars found on the Tennessee State Flag, each representing the areas of Tennessee, middle, east, and west. It includes a personal message and signature of Joe Baker as he carries the legend forward through the whiskey created to honor his ancestor’s remarkable life.

James Ownby Reserve Tennessee Straight Bourbon Whiskey is a rich, warm, deep caramel, easy-sipping spirit with a distinctly southern soul. Enjoyed neat or on the rocks, James Ownby Reserve Tennessee Straight Bourbon Whiskey will be available in major markets and at Ole
Smoky’s Barrelhouse Distillery in Gatlinburg and 6th & Peabody in Nashville.

Read More

DEWAR'S® Launches 19 Year Old "The Champions" Edition Commemorative Bottle For 2021 U.S. Open®

New collector's edition available for a limited time only features a premium, 19 year aged blend with U.S. Open® bottle design

HAMILTON, Bermuda, June 14, 2021 DEWAR'S® scotch whisky has released an exclusive 19 year old blend, DEWAR'S "The Champions Edition" to commemorate the start of the 2021 U.S. Open® and first partnership between the two historic brands. This special limited-edition bottle features a 19-year-old blended Scotch whisky, double-aged and finished exclusively in the finest American ex-bourbon casks, delivering the same exceptionally smooth, 175-year old heritage whisky experience of DEWAR'S.

Created by DEWAR'S award winning Master Blender Stephanie Macleod, DEWAR'S "The Champions" Edition is the first of its kind inspired by the rich legacy and ethos of the U.S. Open®, "From Many, One". The award-winning Scotch whisky embodies this through blending double aged grain and single malt whiskies to create one, with the resulting liquid for this rare edition featuring rich notes of honey, toffee, vanilla and ripe cherries. Supple and complex, the aroma opens with toffee popcorn and soft panna cotta, balanced with floral notes of freshly cut grass.

The silver bottle design is also a nod to the U.S. Open® trophy, reflecting the "Champions" namesake of this special offering designed specifically for the 121st U.S. Open Championship®, which takes place at Torrey Pines on June 17-20. Part of the bottle proceeds will go towards the USGA Foundation, which celebrates, serves and advances the game of golf.

"We're thrilled to launch the DEWAR'S 19-year-old "The Champions" Edition bottle, right in time for the 2021 U.S. Open® and Father's Day. Designed for golf and whisky aficionados alike, this first of its kind blend is inspired by our exciting partnership with the U.S. Open®, as well as our sporting legacy and commitment to supporting 'champions' in all endeavors. They hold the same passion, tenacity and commitment to their craft that we do," said Brian Cox, Vice President of DEWAR'S North America.

This marks the first release in the series. As part of their multi-year agreement, DEWAR'S will produce a commemorative bottle edition each year until 2023 as the official blended scotch whisky and proud supporter of the US Open Championship®.

DEWAR'S "The Champions Edition" is available in extremely limited quantities and can be found in select fine wine and spirit retailers or on ReserveBar.com from late May through Father's Day, the final round of the 2021 U.S. Open®.

This blend and partnership continues DEWAR'S deep ties to the sports world, where it has sponsored numerous sporting events, competitions, and teams across the globe since the 1890s. For more information on DEWAR'S Portuguese Smooth and the rest of DEWAR'S whisky products, please visit www.dewars.com or on Facebook, Instagram and YouTube.

DEWAR'S 19 YEAR OLD "THE CHAMPIONS" EDITION

Limited edition bottles on shelves nationwide in select fine wine and spirit retailers or on ReserveBar.com from late May 2021
MSRP $79.99 (750 mL each)
ABV: 43%

ENJOY RESPONSIBLY ©2021 DEWAR'S BLENDED SCOTCH WHISKY 43% ALC. BY VOL

IMPORTED BY JOHN DEWAR'S & SONS COMPANY, CORAL GABLES, FL

About DEWAR'S
Founded in 1846 by John Dewar, DEWAR'S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR'S WHITE LABEL, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12-Year-Old, DEWAR'S 15-Year-Old, DEWAR'S 18-Year-Old, DEWAR'S Double Double Series, DEWAR'S Caribbean Smooth and the exclusive DEWAR'S 25. These whiskies are crafted using the DEWAR'S oak marrying ageing process, which involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR'S the world's most awarded blended Scotch. The DEWAR'S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR'S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON'S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka.

Founded more than 158 years ago, in Santiago de Cuba on February 4, 1862, family-owned Bacardi currently employs nearly 7,000, operates more than 20 production facilities, including bottling, distilling and manufacturing sites in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow @BacardiLimited.   

Read More

To Celebrate National Bourbon Day, George Dickel Announces The Launch Of Dickel Bourbon!

Perfectly Balanced and 8 Years-Old, Dickel Bourbon Provides Fans with an Approachable Yet Complex Bourbon

TULLAHOMA, Tenn., June 14, 2021 - Over the years, Cascade Hollow Distilling Co., nestled in the hills of Tullahoma, TN has become a whisky lover's paradise, where the team is constantly striving to provide drinkers with the best whisky imaginable. In time for National Bourbon Day today, George Dickel is excited to announce the newest release from the award-winning Cascade Hollow Distillery – Dickel Bourbon – a permanent offering that's been aged 8 years.

 

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8911051-george-dickel-announces-launch-dickel-bourbon/

For Cascade Hollow Distilling Co.'s General Manager and Distiller, Nicole Austin, creating Dickel Bourbon was an opportunity to showcase the amazing, mature whiskies at the distillery. At the same time, it allowed the brand to give a home to those barrels that leaned into more traditional bourbon notes and did not express the Tennessee Whiskey tasting characteristics found in the rest of the George Dickel offerings. When she was creating the ultimate blend for Dickel Bourbon, Nicole sampled thousands of barrels in the distillery's inventory before selecting the final liquid. The result is a handcrafted, small-batch bourbon that's been blended to perfection.

"At Cascade Hollow, we have a lot of whiskies that exemplify the Tennessee Whiskey style, but we also have inventory that has a lot more in common with bourbon as we understand it in America," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "Dickel Bourbon is an opportunity for us to finally share this quality liquid with the rest of the world. I'm particularly proud that we have the kind of mature whisky inventory that can deliver an 8-year-old bourbon. As a style, bourbon is meant to be more approachable and balanced, and Dickel Bourbon is a great entry point into our whole portfolio."

Dickel Bourbon boasts sweet initial notes of vanilla leading into bright hints of cherry and orange before being balanced by almond toffee and oak. While the liquid is approachable and balanced, it does also have some complexity due to it being aged 8 years. At 90 proof, bourbon fans can best enjoy Dickel Bourbon neat or on the rocks, in addition to mixing it into some of their favorite cocktails like an Old Fashioned.

While many of the brand's Tennessee Whiskeys also meet the criteria to be called bourbons, George Dickel will continue to label its other permanent offerings as Tennessee Whiskey since the liquid's bold tasting characteristics are more closely related to that style. On the other hand, Nicole and the team chose to label Dickel Bourbon as a bourbon due to the final liquid offering a perfectly balanced combination of vanilla, oak, fruit and spice – the tasting profile most closely associated with traditional bourbon – without any one of them rising above the other.

George Dickel has a proven track record of producing quality whiskies that consumers trust. Since Nicole joined the team in 2018, Cascade Hollow Distilling Co. has produced a variety of award-winning whiskies under her leadership - including both releases of George Dickel Bottled in Bond, George Dickel 15-Year-Old Single Barrel, and the Cascade Moon Whisky series. The brand's George Dickel Bottled in Bond (Distilling Season Fall 2008) was recently awarded the prestigious Double Gold at the 2021 San Francisco International Spirits Competition last month.

Like the other variants in the George Dickel portfolio, Dickel Bourbon has a mash bill of 84% corn, 8% rye and 8% malted barley. Beginning this month, the new Dickel Bourbon will begin rolling out in select markets across the nation for consumers to purchase at their local liquor stores for a suggested retail price of $32.99.

As with all the whiskies in the George Dickel family, your friends at Cascade Hollow encourage you to sip this new offering the same way it's made – slowly and responsibly.

Dickel Bourbon Old Fashioned Recipe

• 1.5 oz Dickel Bourbon
• 1 tsp. sugar
• 0.25 oz. bitters
• 1 splash water

Muddle sugar with bitters and water and add Recipe No. 12. Shake with ice and pour into an old fashioned glass. Garnish with orange slice.

ABOUT GEORGE DICKEL
Since 1870, the fine folks at Cascade Hollow have honored George Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years later, we're still making award-winning whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600 protected acres of forest and crystal-fresh springs, Cascade Hollow has always been our home. Led by General Manager and Distiller Nicole Austin, the team at Cascade Hollow Distilling Co. continue the tradition of producing smooth sippin' whisky through high standards of authenticity and craftsmanship. A proud member of the Tennessee Whiskey Trail, we invite you to visit our home and learn more about how we make George Dickel Tennessee Whisky. For more information, go to www.GeorgeDickel.com or check out @georgedickel on Facebook or Instagram. Your friends at Cascade Hollow remind you to always drink responsibly.

ABOUT DIAGEO NORTH AMERICA
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow us on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

Read More

Cutty Sark 33-Year Blended Scotch Whiskey

Cutty Sark 33-Year Blended Scotch Whiskey 41.7%-ABV 750ml.

Read More

Angel City Football Club Welcomes Jane Walker By Johnnie Walker As Founding Exclusive Spirits Partner, Marking The Scotch Whisky Brand's Commitment To Celebrating & Enabling Firsts For Women

LOS ANGELES, June 14, 2021- Today Angel City Football Club (ACFC) announced Jane Walker, a symbol of the Johnnie Walker brand's commitment to progress in gender equality, as the team's founding and exclusive spirits partner. This partnership is a first for Jane Walker in sports and marks the brand's ongoing commitment to women who have pushed boundaries and blazed trails to achieve monumental firsts in culture.
Johnnie Walker has a longstanding commitment to gender equality and most recently through its Jane Walker initiative, launched the First Women campaign celebrating bold, brave women who broke barriers to be a first in their field, and to inspire and enable others on the road to a monumental first. In honor of the partnership, ACFC will be producing a Jane Walker content series that showcases the incredible firsts the team has achieved to-date, including being the first National Women's Soccer League team in Los Angeles and the first majority women-founded, owned and operated pro-sports team, and toast to the many firsts to come. Come Spring 2022 when the team takes to the pitch as part of the National Women's Soccer League, adult fans will also be able to celebrate responsibly at the stadium with custom Jane Walker and Johnnie Walker gameday cocktails and take part in other exciting activations to be announced.

"This team has already created so many firsts for women in sports that are making headlines and enabling people to rethink the approach to ownership, partnership, and more. Jane Walker by Johnnie Walker is proud to sign on as ACFC's official spirits partner so we can celebrate their many achievements and help fuel and ignite everything they hope to achieve in the future. We are thrilled to join them on this journey and continue to mark these moments together for their incredible LA fan base and beyond," Sophie Kelly, SVP of Whiskies, Diageo North America.

"Angel City is passionate about breaking down barriers and elevating women, and we are thrilled to welcome Jane Walker in this shared pursuit," said Julie Uhrman, Founder and President of ACFC. "This announcement is only the beginning of many firsts for the team that we plan to celebrate together, and we can't wait to bring this incredible partnership to life!"

Through the Angel City Sponsorship Model, Jane Walker and ACFC will collaborate to re-allocate a portion of the value of their sponsorship to help create more opportunities for women to achieve their goals. Together with ACFC, Jane Walker will continue its support of women-owned business funding marketplace, IFundWomen. The partnership will provide grant funding to Los Angeles based businesses identified in collaboration with ACFC and will be announced throughout the partnership, with the inaugural grant recipient given to MODEFYwear, an activewear company that allows women to embrace their heritage without making sacrifices. If you're an entrepreneur looking for support, please apply at www.ifundwomen.com/JaneWalker.

ABOUT ANGEL CITY FOOTBALL CLUB
Angel City Football Club is a member of the National Women's Soccer League in the United States and will take the pitch in Spring 2022. The team is founded by Academy Award-winning actress and activist Natalie Portman, technology venture capitalist Kara Nortman, media and gaming entrepreneur Julie Uhrman, and venture capitalist, 776 founder & Reddit co-founder Alexis Ohanian. Other founding investors, mostly female and with ties to Southern California, include Serena Williams and daughter, Alexis Olympia Ohanian, Jr., Sports Icons Billie Jean King and Ilana Kloss, actors Uzo Aduba, Sophia Bush, Jessica Chastain, America Ferrera, Jennifer Garner, and Eva Longoria, actor and late-night host James Corden, late-night host Lilly Singh, Latin Pop Superstar Becky G, fourteen former US Women's National Team players representing Southern California including Julie Foudy and Mia Hamm, two-time Olympic Gold Medalist and FIFA World Cup Champions Lauren Cheney Holiday and Abby Wambach, MLS/US Soccer legend and sports broadcaster Cobi Jones, NFL All-Pro Ryan Kalil, WNBA Legend Candace Parker, Gold Medalist, and Alpine Skiing Legend Lindsey Vonn, Gold Medalist and NHL-All Star PK Subban, author and activist Glennon Doyle and entertainment and media executives Cindy Holland, David Nathanson, Brian Weinstein, Brian Sullivan, and Ben Grossman. Learn more at www.angelcity.com.

ABOUT JOHNNIE WALKER
Johnnie Walker is the world's number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.

Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends. Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whisky brand in the world.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Read More

Hard Truth Distilling Co., in Southern Indiana Celebrates Official Class Designation of Indiana Rye Whiskey with July 3 Release Event

 

Commemorative event coincides with Indiana legislature’s plan to sign designation into law in July 2021

NASHVILLE, IND. (June 11, 2021) – Hard Truth Distilling Co., a destination craft distillery located on 325-acres in southern Indiana, announces today the release of its Hard Truth Indiana Straight Rye Whiskey. Available starting Saturday, July 3, this rye whiskey is a unique, custom blend of rye barrels, hand-selected by Hard Truth’s master distiller and bottled at their state-of-the art craft distillery in Brown County, Ind.

This release coincides with the State of Indiana’s official Indiana Rye Whiskey designation, slated to be signed into law in July 2021. The new designation follows the federal requirements for rye whiskey — 51 percent rye in the grain bill, distilled at no greater than 160 proof, placed in a barrel at no more than 125 proof — then adds the Indiana-specific requirements that it be mashed, fermented, distilled, and then rested at least two years in the state of Indiana.

To celebrate this momentous occasion, Hard Truth will be hosting an event at the Hard Truth Tours & Tastings Center on its Brown County campus on Saturday, July 3, from 11 a.m. to 1 p.m. Guests are invited to come sample the new rye, enjoy live music and rye cocktails, sign a commemorative poster, and more. Hard Truth master distiller Bryan Smith will also be onsite from 11:30 a.m. to 1 p.m. to autograph bottles.

“Distillers in Indiana have historically produced some of the highest quality rye whiskeys in the world,” said Smith. “Rye is a notoriously difficult grain to handle through the mash, ferment and distillation process. Craftsmen and women here in Indiana have long shared secrets and tips and tricks, resulting in a quality standard which sets Indiana apart in the world of rye whiskey making. Hard Truth Distilling Co., is proud to be a part of the Indiana Rye Whiskey community making history with this law.”

Hard Truth Indiana Straight Rye Whiskey greets drinkers with a rich aroma featuring hints of vanilla and brown sugar, baking spices, dill, oak, orchard fruit and pear blossom. The taste offers crème brûlée, honey, vanilla, citrus, and black peppercorn, leading into a warm, dry, and lingering finish with nots of caramelized sugar, praline pecan, dill, oak, and pepper.

Available in 750 mL bottles, Hard Truth Indiana Straight Rye Whiskey is bottled at 100 proof with a 50% ABV. This high-quality, Indiana rye will be available at all Big Woods Restaurant Group locations and at the Hard Truth Tours & Tastings Center for $39.95 plus tax. The product will also be available at select retailers throughout Hard Truth Distilling Co.’s distribution areas.

“Indiana Rye — I like the sound of it, I love the taste of it, I’m proud to be part of it. What better way to let the world know that Indiana distillers produce the world's finest rye whiskey?” Hard Truth co-founder Jeff McCabe commented.

“Rye whiskey is synonymous with the great state of Indiana,” added Hard Truth partner Jim Dunbar. “We are proud to be part of that heritage and tradition.”

“Kentucky Bourbon, Tennessee Whiskey and Indiana Rye are the backbone of the whiskey industry in the USA,” noted Hard Truth co-founder Ed Ryan. “This custom blend of Indiana ryes is a tribute to those who came before us and a springboard to some really unique products that we will be introducing this fall.”

For more information on where to purchase Hard Truth Indiana Straight Rye Whiskey or any other Hard Truth product, visit: hardtruthdistilling.com/spirit-finder.

For updates and information on this and other upcoming releases, join the Hard Truth Distilling Co. mailing list at hardtruthdistilling.com, or follow Hard Truth Distilling Co. on Facebook and Instagram at @HardTruthSpirits, or on Twitter at @drinkhardtruth.

###

About Hard Truth Distilling Co.

Headquartered in Nashville, Ind., Hard Truth Distilling Co., is a 325-acre destination distillery featuring a full-service restaurant, several indoor and outdoor event spaces, tasting experiences, mixology classes, ATV tours, and more. Hard Truth distills rums, vodkas, gins and whiskeys, including top-selling Hard Truth Cinnamon Vodka and Hard Truth Toasted Coconut Rum. All of Hard Truth's spirits are distributed across Indiana and in Illinois, Kentucky, and Florida, with several new states slated to come onboard over the next two years. Hard Truth was founded in 2015 and is one of three companies within the BWQOHT, Inc. umbrella. The second is Quaff ON! Brewing Co., which brews more than 40 craft beers, including well-known Busted Knuckle and Six Foot Blonde. The third is Big Woods Restaurant Group, which is also headquartered in Nashville, Ind., and manages locations in Bloomington, Speedway, Indianapolis, Noblesville, Franklin, West Lafayette and Edinburgh, Ind., plus three locations in Nashville, Ind. – The Original, Big Woods Pizza Co. and Hard Truth’s on-site eateries.

Read More

Bardstown Distilleries Announce Unified Bourbon Series Celebrating the Bourbon Capital of the World

Each distillery will release their own unique bourbon in a collaborative bottle with commemorative packaging

BARDSTOWN, Ky., June 11, 2021 - On National Bourbon Day, the distilleries of Bardstown, Kentucky came together to announce a collaborative project that further establishes the region as the Bourbon Capital of the World. Heaven Hill, James B Beam Distilling Co, Bardstown Bourbon Company, Preservation and Log Still distilleries have joined together to release a one-of-a-kind bourbon series celebrating their Bardstown heritage, coming this September. All proceeds from the release will be donated to the Bardstown community.

"You can truly feel the magic of our bourbon culture and heritage come alive when working on this special release," said Samantha Brady, executive director of Bardstown Tourism. "We are trademarked as the "Bourbon Capital of the World," but when distilleries unite to authenticate your claim; you don't get much better than that. There is a reason why we say "Bourbon Comes from Bardstown" and we invite you to experience this for yourself." 

There are eleven distillery experiences within sixteen miles of Bardstown and on National Bourbon Day each Master Distiller stood together to announce this collective project. Each distiller committed to selecting a premium bourbon to represent their company's best, bottled in custom packaging that celebrates the community and the history of Bardstown.

"My family's been in the area for generations, and we've always considered Bardstown our home," shared Freddie Noe IV, 8^th Generation Distiller for James B Beam Distilling Co. "Not just because most of us have lived here, but because we're part of the community. So when this idea was brought to us, it was a no brainer. We're honored to join our fellow bourbon distillers in coming together for a good cause – and great bourbon."

The shared bottle design features iconic images from Bardstown, such as The My Old Kentucky Home museum and will be packaged within a gold-embossed, navy blue box featuring an ornate compass and a detailed graphic of the region's topography. The box also includes a moleskin booklet describing the product and process of every distillery.

"A collaboration like this has never been done within the bourbon industry," shared Dan Callaway, vice president of hospitality and product development for Bardstown Bourbon Company. "It is remarkable to be part of the camaraderie and collaboration between so many Bardstown brands."

The project will be bottled at Bardstown Bourbon Company's new 55,000 square foot bottling facility, then made available for purchase exclusively on-site at each distillery's visitors center in September. The releases will be scheduled so that guests will have an opportunity to visit each location to purchase their bottle.

For more information on the Bardstown Collection visit www.visitbardstown.com and follow updates on Facebook, Twitter and Instagram.

About Bardstown, Kentucky:
Located in the heart of the Bluegrass State, Bardstown offers the ultimate bourbon getaway. With 11 unique distillery experiences within 16 miles of court square, all your bourbon dreams can come true here in Bardstown, the Bourbon Capital of The World.

Bourbon not your thing? Not to worry! Come see us for our unrivaled history, instead. With an atmosphere that seems to have magically leapt from the paintings of Norman Rockwell and the pages of Mark Twain, see for yourself why Bardstown was declared The Most Beautiful Small Town in America by Rand McNally and USA Today.

Settled in 1780, Bardstown is Kentucky's second-oldest city. Throughout Nelson County, there are more than 300 buildings on the National Register of Historic Places, with nearly 200 of them located in the historic downtown district. In fact, the stagecoach stop that was built in 1779 still stands today as a tavern, restaurant, and bed & breakfast.

It's not just the town structures that have stayed the same. You'll also find the friendly attitude and Southern charm that can only be found in such a town. It's a place where neighbors still borrow cups of sugar. Because let's face it, you can't make a mint julep without sugar! You also can't make it without bourbon. Speaking of…who's ready to come soak up some local culture?

Read More

Preservation Distillery Very Olde St. Nick Ancient Cask Curia Bourbon Whiskey

Preservation Distillery Very Olde St. Nick Ancient Cask  Curia Bourbon Whiskey 49.85%-ABV 750ml.

Read More

Crown Royal Continues Efforts To Give Back By Co-Sponsoring 'In the Heights' Premiere After Party, Supporting Washington Heights Community Workers During Tribeca Festival

Crown Royal and Anthony Ramos will help keep Washington Heights' royalty, royal, with official 'In the Heights' After Party and Generosity Hours in the local community.

NEW YORK, June 9, 2021 - After more than a year of virtual gatherings, Crown Royal is excited to bring a LIVE Generosity Hour program to Washington Heights – where consumers 21+ can come together at our private events to toast with their favorite cocktail in the name of generosity. Built on the unwavering belief that 'it's not about what you have, but about what you give,' Crown Royal is celebrating hospitality and small business workers who have always served the Washington Heights community, kicking off at this summer's Tribeca Festival. 

Together with long standing partner and "In the Heights" star Anthony Ramos, Crown Royal is launching the brand's LIVE Generosity Hour campaign, starting June 9^th at the Official "In the Heights" after party after the film's world premiere at the Tribeca Festival. Last fall, Crown Royal teamed up with Ramos and Ari Lennox to recreate the famed Sly and the Family Stone song, "If You Want Me to Stay." For every stream of the track, Crown Royal donated funds to Main Street Alliance, helping small businesses including venues across America. Streams from the song and video raised $1.5 million in relief funds.

In celebration of the "In the Heights" film premiere and after party, Crown Royal will be showing up at local Washington Heights bars and restaurants with up to ten additional Generosity Hours, two of which will feature live performances by Ari Lennox and Masego. Attendees can eat, drink and enjoy live music all in the name of generosity.

"In the Heights is a film that celebrates the resilience and vibrance of the Washington Heights community," said Nicky Heckles, Vice President of Crown Royal. "Crown Royal is on a mission to inspire and enable communities to give back to the people and places who serve them. We're thrilled to be able to use our sponsorship of the In the Heights movie after party for good, supporting Washington Heights hospitality workers."

At the after party, there will be different ways to unlock a donation to the Washington Heights Business Improvement District, which provides donations to associations and nonprofits that give back to hospitality workers in the Washington Heights area. For every person in attendance at the after party, Crown Royal will donate $20. Once inside, guests will be giving back all night long to those in the hospitality industry whether it's by taking a picture in the photo booth or ordering from the food truck at the event – with each additional act unlocking another $1 donation.

Additionally, throughout the two weeks of the Tribeca Festival (June 9 -20), for every qualifying photo of a cocktail uploaded from a Crown Royal Generosity Hour event using #GenerosityHourDonation and every qualifying comment during the live stream of the musical performances from Crown Royal Generosity Hour events using #GenerosityHourDonation, Crown Royal will donate an additional $1 to the organization. Collectively, Crown Royal will donate up to $100,000 to the Washington Heights Business Improvement District with the donation being used to provide direct financial relief to hospitality and small business workers adversely affected by COVID-19/Coronavirus.

"I'm so excited to continue my partnership with Crown Royal to support such a special neighborhood, Washington Heights, one that I used to live in," said Anthony Ramos. "Our hope is to bring awareness to the rising gentrification of communities like this, inspiring people to give back to the amazing hospitality workers and employees of small business owners who have always served Washington Heights. We toast to you!"

Raise a toast with a Crown Royal cocktail in the name of generosity during the Tribeca Festival, but please drink responsibly.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins – it is considered the epitome of Canadian whisky. For more information, visit www.crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About the Tribeca Festival
The Tribeca Festival, presented by AT&T, brings artists and diverse audiences together to celebrate storytelling in all its forms, including film, TV, VR, gaming, music, and online work. With strong roots in independent film, Tribeca is a platform for creative expression and immersive entertainment. Tribeca champions emerging and established voices; discovers award-winning filmmakers and creators; curates innovative experiences; and introduces new technology and ideas through premieres, exhibitions, talks, and live performances.

The Festival was founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in 2001 to spur the economic and cultural revitalization of lower Manhattan following the attacks on the World Trade Center. Tribeca will celebrate its 20th year June 9 – 20, 2021.  www.tribecafilm.com/festival

In 2019, James Murdoch's Lupa Systems, a private investment company with locations in New York and Mumbai, bought a majority stake in Tribeca Enterprises, bringing together Rosenthal, De Niro, and Murdoch to grow the enterprise.

About In the Heights:
The creator of "Hamilton" and the director of "Crazy Rich Asians" invite you to a cinematic event, where the streets are made of music and little dreams become big… "In the Heights." Lights up on Washington Heights…The scent of a cafecito caliente hangs in the air just outside of the 181st Street subway stop, where a kaleidoscope of dreams rallies this vibrant and tight-knit community.  At the intersection of it all is the likeable, magnetic bodega owner Usnavi (Anthony Ramos), who saves every penny from his daily grind as he hopes, imagines and sings about a better life. "In the Heights" fuses Lin-Manuel Miranda's kinetic music and lyrics with director Jon M. Chu's lively and authentic eye for storytelling to capture a world very much of its place, but universal in its experience.

"In the Heights" stars Anthony Ramos ("A Star is Born," Broadway's "Hamilton"), Corey Hawkins ("Straight Outta Compton," "BlacKkKlansman"), singer/songwriter Leslie Grace, Melissa Barrera (TV's "Vida"), Olga Merediz (Broadway's "In the Heights"), Daphne Rubin-Vega (Broadway's "Rent"), Gregory Diaz IV (Broadway's "Matilda the Musical"), Stephanie Beatriz (TV's "Brooklyn Nine-Nine"), Dascha Polanco (TV's "Orange is the New Black") and Jimmy Smits (the "Star Wars" films). Chu directed the film from a screenplay by Quiara Alegría Hudes, based on the musical stage play, music and lyrics by Lin-Manuel Miranda, book by Quiara Alegría Hudes and concept by Miranda.  Miranda, Hudes, Scott Sanders, Anthony Bregman and Mara Jacobs produced the film, with David Nicksay and Kevin McCormick serving as executive producers.

Behind the camera, Chu reunited with his "Crazy Rich Asians" production designer, Nelson Coates, and editor, Myron Kerstein. He also collaborated with director of photography Alice Brooks (TV's "The Walking Dead") and costume designer Mitchell Travers ("Hustlers," "Eighth Grade"). Original songs by Miranda. Alex Lacamoire ("Fosse/Verdon," Broadway's "Hamilton") and Bill Sherman ("Sesame Street," Broadway's "Hamilton") served as executive music producers. The choreography is by Christopher Scott, who previously teamed with Chu on the award-winning "The Legion of Extraordinary Dancers." "In the Heights" was filmed in New York, primarily on location in the dynamic community of Washington Heights.  Warner Bros. Pictures presents a 5000 Broadway / Barrio Grrrl! / Likely Story / SGS Pictures Production, A Jon M. Chu Film, "In the Heights."

Opening tomorrow, June 10, 2021 in U.S. theaters and on HBO Max, the film will be distributed worldwide by Warner Bros. Pictures. It will be available on HBO Max for 31 days from theatrical release. "In the Heights" is rated PG-13 for some language and suggestive references.

Read More

South Hollow Spirits The Whiskey Project Otis American Straight Rye Whiskey 5-Year

South Hollow Spirits The Whiskey Project Otis American Straight Rye Whiskey 5-Year 45%-ABV 750ml.

Read More

Bulleit Launches New "Local Bar Sundays" Hospitality Mission at Tribeca Festival and Says "First Drink Is On Us," Encouraging New Yorkers to Support Their Local Bar and Restaurants

Bulleit Frontier Whiskey and Diageo partner with Tribeca Festival to launch $50,000* virtual rebate program in support of the New York Hospitality community, encouraging consumers to choose their favorite neighborhood establishments as New York continues to re-open.

NEW YORK, June 10, 2021  Inspired by the contribution and resilience of bars, restaurants and hospitality workers in communities everywhere, Bulleit is proud to introduce the brand's Local Bar Sundays mission at this year's Tribeca Festival, encouraging adults (21+) to make Sunday Local Bar Sunday. With so many empty bar stools and dining rooms this past year, a big piece of our community was lost. New York City bars and restaurants have been the backdrop for some of life's most important moments and some of the film industry's most iconic scenes. To help reignite the vibrance of New York's hospitality landscape, Bulleit Frontier Whiskey and Tribeca Festival are teaming up to work towards their shared mission of bringing the New York Community together again.

MAKE EVERY SUNDAY LOCAL BAR SUNDAY.

NO ONE DOES A MANHATTAN LIKE MANHATTAN.

NEW YORK, YOUR LOCAL BAR NEEDS YOU.

MAKE EVERY SUNDAY LOCAL BAR SUNDAY.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8911251-bulleit-launches-local-bar-sundays-first-drink-is-on-us-at-tribeca-festival/

Starting June 9 through June 20, consumers who visit their favorite local New York bar or restaurant during the Tribeca Festival will be reimbursed online for any Bulleit, Johnnie Walker, Crown Royal, Ketel One or Don Julio cocktail over $10 by participating in the "First Drink Is On Us" $50,000 virtual bar program. Consumers will be reimbursed $10 via Venmo** for uploading a receipt to FirstsOnUs.com after purchasing a qualifying brand cocktail during the designated period***. Participating consumers are encouraged to remember to tip their favorite bartenders.

"At the heart of every community is a gathering place - often in the form of a bar or restaurant," said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America. "As a brand focused on building community, we're thrilled to bring our Local Bar Sundays initiative to New York in partnership with Tribeca Festival to help reignite excitement and encourage folks to get back to their local establishments that they know and love."

As part of the Local Bar Sundays and Tribeca Festival programming, Bulleit will also take over New York City with an out of home and social media campaign, encouraging consumers across the city to make every Sunday a Local Bar Sunday with the "first drink on us" when they head to their local bars.

"Partners like Bulleit make our mission of celebrating the resilient spirit of New York possible," said Paula Weinstein, Chief Content Officer, Tribeca Enterprises. "We're so proud to invite New Yorkers out of their homes and back to the movies and the unique local establishments that hold our community together."

As the official Bourbon of Tribeca Festival, Bulleit will also have an on-site presence with a variety of touchpoints and activations including:

• Reigniting NYC: The Future of Hospitality in a Resilient City: this official Tribeca Talk, moderated by American actor, writer and director, Colman Domingo, will unite innovative leaders and local New Yorkers in hospitality, spirits, and film to ignite conversation around the road to recovery for the hospitality industry and inspire the community to get involved as they discuss the path forward. The talk will take place on Sunday June 13. Festival-goers can reserve a ticket here to join the conversation.
• Invite-Only: Italian Studies Film Premiere Official Afterparty: will honor the work of the creative cast and crew of the highly anticipated film, Italian Studies. The party will take place following the film's world premiere on June 12.
• Bulleit Frontier Whiskey Bar: ticket holders can enjoy bespoke Bulleit Bourbon and Bulleit Rye New York-inspired cocktails throughout the festival when they attend a Tribeca Talk, podcast premiere or immersive event.
• Invite-Only Bulleit Frontier Whiskey Bar at the Diageo Cocktail Garden: Bulleit Frontier Whiskey will host actors, filmmakers and celebrities at the bar to enjoy cocktails throughout the festival featuring the brand's award-winning Bulleit Bourbon and Bulleit Rye and Bulleit 10 Year-Old.

The Local Bar Sundays mission comes on the heels of the brand's initial commitment of $250,000 to support the North American Hospitality Industry as part of the Bulleit Frontier Fund. This additional $50,000 pledge made by Bulleit Whiskey, Johnnie Walker, Crown Royal, Ketel One and Don Julio, Diageo brands, will continue to support industry recovery.

We're all excited to begin heading back to our local bars and to start going to live events again, but as always Bulleit encourages adult consumers who join Bulleit on the frontier to always drink responsibly.

*Based on Maximum consumer redemption.
**Venmo is a service of PayPayl, Inc. which is NOT responsible for Local Bar Sundays.
*** Receipt of payment is subject to verification of consumer's compliance with Offer terms.  Limit 1 redemption ($10 payment) per consumer.

ABOUT BULLEIT FRONTIER WHISKEY
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 10 Year Old and Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits Competition.

In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing, BDC received the Highly Commended award for Sustainable Distillery of the Year at the 2020 Icons of Whisky Awards from Whisky Magazine. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological and sustainable approach to making great whiskey. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the London Stock Exchange (LSE: DGE) and the New York Stock Exchange (NYSE: DEO) and its products are sold in more than 180 countries around the world. For more information about Diageo, its people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About the Tribeca Festival
The Tribeca Festival, presented by AT&T, brings artists and diverse audiences together to celebrate storytelling in all its forms, including film, TV, VR, gaming, music, and online work. With strong roots in independent film, Tribeca is a platform for creative expression and immersive entertainment. Tribeca champions emerging and established voices; discovers award-winning filmmakers and creators; curates innovative experiences; and introduces new technology and ideas through premieres, exhibitions, talks, and live performances.

The Festival was founded by Robert De Niro, Jane Rosenthal, and Craig Hatkoff in 2001 to spur the economic and cultural revitalization of lower Manhattan following the attacks on the World Trade Center. Tribeca will celebrate its 20th year June 9 – 20, 2021. www.tribecafilm.com/festival

In 2019, James Murdoch's Lupa Systems, a private investment company with locations in New York and Mumbai, bought a majority stake in Tribeca Enterprises, bringing together Rosenthal, De Niro, and Murdoch to grow the enterprise.

Read More